Nerdy Nuts Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.8k pieces of influencer content sponsored by Nerdy Nuts over the last 12 months.
This report breaks down where & how Nerdy Nuts invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Nerdy Nuts, see here: Nerdy Nuts influencers.
Influencer activity throughout the year
Nerdy Nuts's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Nerdy Nuts's influencer activity by month
Number of sponsored posts
Nerdy Nuts's sponsored post volume appears to trend upward over the 12-month period, rising from 616 posts in January to 640 in December. The peak month, September, reached 890 posts, 84% higher than the monthly average of 483.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nerdy Nuts's sponsored influencer collaborations break down by social platform:
- TikTok: 5.6k posts (97.2%)
- YouTube: 161 posts (2.8%)
Nerdy Nuts's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Nerdy Nuts.
Here are 2 examples of Nerdy Nuts's recent sponsored collaborations (one each for TikTok, YouTube).
its_a_patten x Nerdy Nuts
Influencer bio
Alabama • Elder millennial energy • Oversharing • Chaos • Mom life • TikTok Shop finds 📧 4pattens2016@gmail.com
Collaboration metrics
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TheBookRefuge x Nerdy Nuts
![YouTube post by @TheBookRefuge for Nerdy Nuts. Caption reads: [...] else: Amazon Prime Video Trial: Nerdy Nuts....](https://images.od.modash.io/91b187140747502a2147d0823ee468ccd3f70dd2)
Influencer bio
Welcome to The Book Refuge! I am a lover of all things Romance and I am so happy you are here to share it with me. I started this channel in 2018 and I NEVER could have dreamed up all the amazing people I was going to meet. I wanted a place to talk about the books I loved and give people great recommendations that bring them joy. I have created a welcoming space, a Refuge if you will, to share our opinions, free of judgement or shame. Romance is my heart and soul. I love it all, but my favorite Sub-Genres are: Historical, Dark Contemporary, Fantasy, Mafia, and Taboo. I strive to create a SHAME-FREE zone, where all RESPECTFUL opinions are welcomed and considered. Romance gives me the promise of a Happily Ever After (HEA), no matter what the characters have to go through. As long as they are together and in love by the end, I am willing to give it a go. And if it gets a little kinky along the way... that's a bonus! So welcome to The Book Refuge, I am so happy to have you! XOXO, Jenn
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.1%
- Carousels: 5.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Nerdy Nuts are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Nerdy Nuts's influencers average views (TikTok)
Based on each influencer's average views per post
With 70.6% of partnerships featuring creators averaging <1K views, Nerdy Nuts's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (600.9k avg views/post):
eatwithrae x Nerdy Nuts
![TikTok post by @eatwithrae for Nerdy Nuts. Caption reads: [...] for a discount at checkout at the @Nerdy....](https://images.od.modash.io/416da49a51fdaedd8143336978abc0ed1eb87cd8)
Influencer bio
❤️ food ❤️ Spam: @earhtiwtae
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
rachelraquel52 x Nerdy Nuts
Influencer bio
Snack & food reviews 🍫🥤 💸 Clearance Hunter 🛒 🐾 Cat mom life 🐱 & Wife 👰 👗Plus Size Fashion/ home must-haves🏡 🎥 Honest reviews Shop my TT Showcase
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Nerdy Nuts's repeat partnerships
Out of 2.8k unique influencers in our dataset, 228 of them (8%) posted content for Nerdy Nuts in 3 or more separate calendar months. The most consistent partner is @TheBookRefuge, who has collaborated across 11 months with 148 total posts.
Here are 3 examples of Nerdy Nuts's repeat influencer partnerships, with links to the sponsored content.
TheBookRefuge x Nerdy Nuts
![YouTube post by @TheBookRefuge for Nerdy Nuts. Caption reads: [...] Amazon Prime Video Trial: Nerdy Nuts....](https://images.od.modash.io/4fe9eb19ad781aa9d75460b7664f4c06159f7a99)
![YouTube post by @TheBookRefuge for Nerdy Nuts. Caption reads: [...] Amazon Prime Video Trial: Nerdy Nuts....](https://images.od.modash.io/3a836fb4303c0bc929069f0da2148fe4e0f52cea)
roseleecrystalsandpearls x Nerdy Nuts
![TikTok post by @roseleecrystalsandpearls for Nerdy Nuts. Caption reads: @Nerdy Nuts Shop Cookie Dough Cupcake [...].](https://images.od.modash.io/333827f073a935b9ee93892e0c3a846e7a1cbc5d)
eatwithrae x Nerdy Nuts
![TikTok post by @eatwithrae for Nerdy Nuts. Caption reads: [...] @Maggie @eatwithcoco 🌶️ @Nerdy Nuts Shop....](https://images.od.modash.io/f3ffb7cdbe5b38563809474eb1a0fec642193bf0)
![TikTok post by @eatwithrae for Nerdy Nuts. Caption reads: [...] “nerdyrae” at your next @Nerdy Nuts Shop....](https://images.od.modash.io/1c15e0d30eedab75e248572d436adb8fabcbe0e7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Nerdy Nuts had the most influencer activity. 91.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4%)
- United Kingdom (2.7%)
- Brazil (0.6%)
Nerdy Nuts's influencer activity by market
Here is another example of Nerdy Nuts collaborating with an influencer in United States.
thisdadtiktoks x Nerdy Nuts
![TikTok post by @thisdadtiktoks for Nerdy Nuts. Caption reads: [...] Sold out in 2 HOURS LAST WEEK! RUNN!....](https://images.od.modash.io/22090423305879af3c067f2163951f267fecacb1)
Nerdy Nuts's influencer activity vs. related brands
Nerdy Nuts competes in the specialty pantry/snackable category with Graza and Mike’s Hot Honey, where creators drive trial through taste reactions, recipe content, and viral food pairings.
Total influencer content
Nerdy Nuts vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Nerdy Nuts leads with 5.8k sponsored posts, significantly outpacing Mike's Hot Honey (1.1k posts) and Graza (991 posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs. Nerdy Nuts has several times more total posts than Graza and Mike's Hot Honey.
By social platform
Nerdy Nuts vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Nerdy Nuts leads on TikTok and YouTube, while Graza leads on Instagram. The gap is most notable on TikTok, with Nerdy Nuts at 5.6k, Mike's Hot Honey at 507, Graza at 247 posts. Nerdy Nuts's activity is particularly concentrated on TikTok. Nerdy Nuts has several times more TikTok posts than Graza and Mike's Hot Honey, while Graza and Mike's Hot Honey have several times more Instagram posts than Nerdy Nuts.
By geographical market
Nerdy Nuts vs. related brands influencer activity (by country)
Estimated sponsored posts in Nerdy Nuts's top markets
Nerdy Nuts has the highest estimated sponsored-post volume in United States (5.3k posts, 91.3%), Canada (232 posts, 4%), United Kingdom (157 posts, 2.7%), suggesting a North America focus. Looking at United States specifically, the split is Nerdy Nuts at 5.3k posts (91.3%), Mike's Hot Honey at 940 posts (83.7%), Graza at 788 posts (79.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Graza's Influencer Marketing Strategy
- Mike's Hot Honey's Influencer Marketing Strategy
- Native Pet's Influencer Marketing Strategy
- Axis-y's Influencer Marketing Strategy
- Ugreen's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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