Nerdy Nuts Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.9k pieces of influencer content sponsored by Nerdy Nuts over the last 12 months.
This report breaks down where & how Nerdy Nuts invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Nerdy Nuts, see here: Nerdy Nuts influencers.
Influencer activity throughout the year
Nerdy Nuts's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Nerdy Nuts's influencer activity by month
Number of sponsored posts
Nerdy Nuts's sponsored post volume appears to trend upward over the 12-month period, rising from 596 posts in January to 619 in December. The peak month, May, reached 1.1k posts, 74% higher than the monthly average of 654.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nerdy Nuts's sponsored influencer collaborations break down by social platform:
- TikTok: 7.8k posts (99.8%)
- YouTube: 18 posts (0.2%)
Nerdy Nuts's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Nerdy Nuts.
Here are 2 examples of Nerdy Nuts's recent sponsored collaborations (one each for TikTok, YouTube).
cartiktokshop x Nerdy Nuts
Influencer bio
Sharing all the things I love 🫶🏻 cartiktokshop@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TheBookRefuge x Nerdy Nuts
![YouTube post by @TheBookRefuge for Nerdy Nuts. Caption reads: [...] else: Amazon Prime Video Trial: Nerdy Nuts....](https://images.od.modash.io/4fe9eb19ad781aa9d75460b7664f4c06159f7a99)
Influencer bio
Welcome to The Book Refuge! I am a lover of all things Romance and I am so happy you are here to share it with me. I started this channel in 2018 and I NEVER could have dreamed up all the amazing people I was going to meet. I wanted a place to talk about the books I loved and give people great recommendations that bring them joy. I have created a welcoming space, a Refuge if you will, to share our opinions, free of judgement or shame. Romance is my heart and soul. I love it all, but my favorite Sub-Genres are: Historical, Dark Contemporary, Fantasy, Mafia, and Taboo. I strive to create a SHAME-FREE zone, where all RESPECTFUL opinions are welcomed and considered. Romance gives me the promise of a Happily Ever After (HEA), no matter what the characters have to go through. As long as they are together and in love by the end, I am willing to give it a go. And if it gets a little kinky along the way... that's a bonus! So welcome to The Book Refuge, I am so happy to have you! XOXO, Jenn
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 91.5%
- Carousels: 8.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Nerdy Nuts are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Nerdy Nuts's influencers average views (TikTok)
Based on each influencer's average views per post
With 70.9% of partnerships featuring creators averaging <1K views, Nerdy Nuts's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (739.6k avg views/post):
rileygmitchell x Nerdy Nuts
![TikTok post by @rileygmitchell for Nerdy Nuts. Caption reads: [...] #foryoupage #comedy #dubaichocolate....](https://images.od.modash.io/b6c3ac3605139b33362c8e3aee189ec7bf9e409e)
Influencer bio
co-host: @bloodlinebanterofficial 🎙️ snap: rileygmitchell3 📧: alex@tombulmedia.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
sydneyy.robinson x Nerdy Nuts
![TikTok post by @sydneyy.robinson for Nerdy Nuts. Caption reads: [...] by the time we went to bed😍😍 @Nerdy Nuts....](https://images.od.modash.io/3de09210772dd2ba03d7769903b886fdb8e21fdf)
Influencer bio
collabs 💌sydneylr003@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Nerdy Nuts's repeat partnerships
Out of 3.8k unique influencers in our dataset, 336 of them (9%) posted content for Nerdy Nuts in 3 or more separate calendar months. The most consistent partner is @roseleecrystalsandpearls, who has collaborated across 11 months with 48 total posts.
Here are 3 examples of Nerdy Nuts's repeat influencer partnerships, with links to the sponsored content.
roseleecrystalsandpearls x Nerdy Nuts
![TikTok post by @roseleecrystalsandpearls for Nerdy Nuts. Caption reads: @Nerdy Nuts Shop taste test! Poppin [...].](https://images.od.modash.io/d99afc3af77e5843ba9e3d40ab23d58fab332b90)
![TikTok post by @roseleecrystalsandpearls for Nerdy Nuts. Caption reads: @Nerdy Nuts Shop taste test! Churro [...].](https://images.od.modash.io/229d14c6ce947a1a2d252fa476ac253e96681eb2)
just_c.j x Nerdy Nuts
![TikTok post by @just_c.j for Nerdy Nuts. Caption reads: [...] flipping yum ! #peanutbutter #nerdynuts....](https://images.od.modash.io/b1471807a0dcc3b38f582916ca31626f8cedccb5)
![TikTok post by @just_c.j for Nerdy Nuts. Caption reads: Nerdy Nuts Flavor Drop time ! #nerdynuts [...].](https://images.od.modash.io/3f2e105bc7a6716c7e5ff2f379ed5d8fac899df5)
![TikTok post by @just_c.j for Nerdy Nuts. Caption reads: [...] flavors are in the cart ! #nerdynuts....](https://images.od.modash.io/48fa418908686f2beb9d3aa78b3d155881974007)
hannahv2246 x Nerdy Nuts
![TikTok post by @hannahv2246 for Nerdy Nuts. Caption reads: Nerdy nuts cookie milkshake is so [...].](https://images.od.modash.io/48b5699f6cc20d644f058f801b00826909a9074a)
![TikTok post by @hannahv2246 for Nerdy Nuts. Caption reads: [...] Cookie Milkshake flavor from Nerdy Nuts —....](https://images.od.modash.io/0640a9091d11818e41a031beca61dda4eac518cd)
![TikTok post by @hannahv2246 for Nerdy Nuts. Caption reads: [...] like this… I get the hype 😍 #nerdynuts....](https://images.od.modash.io/0bfd19e4894c5628b86a53fdfc69711290fe8768)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Nerdy Nuts's influencer activity vs. related brands
Nerdy Nuts competes for pantry-snack spending with Graza’s food-creator-friendly staple positioning and BOLD SNACKS’ high-protein snacking appeal. These brands share a strong reliance on recipe content, taste reactions, and repeatable consumption moments.
Total influencer content
Nerdy Nuts vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Nerdy Nuts leads with 7.9k sponsored posts, significantly outpacing Graza (2.5k posts) and BOLD SNACKS (2.5k posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs. Nerdy Nuts has more total posts than Graza and BOLD SNACKS combined.
By social platform
Nerdy Nuts vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Nerdy Nuts leads on TikTok, while BOLD SNACKS has the most activity on Instagram and Graza has the most activity on YouTube. The gap is most notable on TikTok, with Nerdy Nuts at 7.8k, Graza at 910, BOLD SNACKS at 437 posts. Nerdy Nuts's activity is particularly concentrated on TikTok. Nerdy Nuts has far more TikTok posts than Graza and BOLD SNACKS, while Nerdy Nuts has no Instagram posts in this dataset.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Graza's Influencer Marketing Strategy
- BOLD SNACKS's Influencer Marketing Strategy
- Siete Foods's Influencer Marketing Strategy
- Axis-y's Influencer Marketing Strategy
- Wildflower Cases's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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