We analyzed 9.2k pieces of influencer content sponsored by Nerdy Nuts over the last 12 months.
This report breaks down where & how Nerdy Nuts invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Nerdy Nuts, see here: Nerdy Nuts influencers.
Nerdy Nuts's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Nerdy Nuts's influencer output appears relatively consistent throughout the year, averaging about 767 sponsored posts per month. May recorded the highest volume at 1.2k posts (50% above average), while February was the quietest at 329 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nerdy Nuts's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Nerdy Nuts.
Here are 2 examples of Nerdy Nuts's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Sharing all the things I love 🫶🏻 cartiktokshop@gmail.com
Collaboration metrics
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Influencer bio
Welcome to The Book Refuge! I am a lover of all things Romance and I am so happy you are here to share it with me. I started this channel in 2018 and I NEVER could have dreamed up all the amazing people I was going to meet. I wanted a place to talk about the books I loved and give people great recommendations that bring them joy. I have created a welcoming space, a Refuge if you will, to share our opinions, free of judgement or shame. Romance is my heart and soul. I love it all, but my favorite Sub-Genres are: Historical, Dark Contemporary, Fantasy, Mafia, and Taboo. I strive to create a SHAME-FREE zone, where all RESPECTFUL opinions are welcomed and considered. Romance gives me the promise of a Happily Ever After (HEA), no matter what the characters have to go through. As long as they are together and in love by the end, I am willing to give it a go. And if it gets a little kinky along the way... that's a bonus! So welcome to The Book Refuge, I am so happy to have you! XOXO, Jenn
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Nerdy Nuts are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 68.1% of partnerships featuring creators averaging <1K views, Nerdy Nuts's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (504.9k avg views/post):
Influencer bio
Soon to be mommy of 2 👦🏻👶🏻 Food, Recipes, Lifestyle $0 c0de on TEMU 🔍kct8998 | Click on 🔗 https://app.temu.com/k/prrk199rbh3
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
✨Lifestyle Creator | Real & Relatable 🤝Collabs: Chellsgoodies14@gmail.com
Collaboration metrics
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Out of 4.3k unique influencers in our dataset, 395 of them (9%) posted content for Nerdy Nuts in 3 or more separate calendar months. The most consistent partner is @TheBookRefuge, who has collaborated across 12 months with 177 total posts.
Here are 3 examples of Nerdy Nuts's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Nerdy Nuts had the most influencer activity. 90% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Nerdy Nuts collaborating with an influencer in United States.
Magic Spoon and Chomps are both better-for-you, DTC-friendly snack brands that compete for similar health-conscious shoppers and share strong influencer-driven marketing channels. They’re realistic peers for Nerdy Nuts in the functional/fitness snacking space.
Total sponsored posts tracked (last 12 months)
Nerdy Nuts leads with 9.2k sponsored posts, significantly outpacing Magic Spoon (3k posts) and Chomps (514 posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs. Nerdy Nuts has far more total posts than Magic Spoon and Chomps combined.
Sponsored posts by platform
Nerdy Nuts leads on TikTok, while Chomps has the most activity on Instagram and Magic Spoon has the most activity on YouTube. The gap is most notable on TikTok, with Nerdy Nuts at 9k, Magic Spoon at 2.3k, Chomps at 0 posts. Nerdy Nuts's activity is particularly concentrated on TikTok. Nerdy Nuts posts far more on TikTok, while Magic Spoon and Chomps post more on Instagram.
Estimated sponsored posts in Nerdy Nuts's top markets
Nerdy Nuts has the highest estimated sponsored-post volume in United States (8.3k posts, 90%), Canada (388 posts, 4.2%), United Kingdom (305 posts, 3.3%), suggesting a North America focus. Looking at United States specifically, the split is Nerdy Nuts at 8.3k posts (90%), Magic Spoon at 2.3k posts (75.4%), Chomps at 420 posts (81.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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