We analyzed 18.1k pieces of influencer content sponsored by MAKEUP BY MARIO over the last 12 months.
This report breaks down where & how MAKEUP BY MARIO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MAKEUP BY MARIO, see here: MAKEUP BY MARIO influencers.
MAKEUP BY MARIO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
MAKEUP BY MARIO's influencer output appears relatively consistent throughout the year, averaging about 1.5k sponsored posts per month. November recorded the highest volume at 2.3k posts (52% above average), while May was the quietest at 1.1k posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MAKEUP BY MARIO's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for MAKEUP BY MARIO.
Here are 3 examples of MAKEUP BY MARIO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
‼️MY MAKEUP PAGE @kristyle_pr Collab: kristylepr@gmail.com Book your appointment ⤵️
Collaboration metrics
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Influencer bio
for the girls 💌miradaoud14@outlook.com💌
Collaboration metrics
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Influencer bio
@rachleary get ready with me for anything & everything, every week
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers MAKEUP BY MARIO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32.3% of partnerships featuring creators averaging 1K-5K views, MAKEUP BY MARIO's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 23.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (8.9M avg views/post):
Influencer bio
We Belong To Something Beautiful Click to Shop 👇🏻👇🏽👇🏿
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
always in my room playing with makeup🤭 ✨the girl with calico hair✨ arwen@evolvemodelmgmt.com 🎀 ↓ AMAZON STOREFRONT & LTK ↓
Collaboration metrics
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Out of 9.4k unique influencers in our dataset, 374 of them (4%) posted content for MAKEUP BY MARIO in 3 or more separate calendar months. The most consistent partner is @charlottebirdx, who has collaborated across 11 months with 22 total posts.
Here are 3 examples of MAKEUP BY MARIO's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where MAKEUP BY MARIO had the most influencer activity. 47.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of MAKEUP BY MARIO collaborating with an influencer in United States.
MAKEUP BY MARIO, Patrick Ta, and ONE/SIZE are artistry-driven makeup brands built for creator tutorials and pro-level results, making them direct competitors for beauty enthusiast spend.
Total sponsored posts tracked (last 12 months)
MAKEUP BY MARIO leads with 18.1k sponsored posts, significantly outpacing Patrick Ta (10.9k posts) and ONE SIZE BEAUTY (9k posts). Across all three brands, the average volume is 12.6k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
MAKEUP BY MARIO leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with MAKEUP BY MARIO at 12.3k, ONE SIZE BEAUTY at 8.9k, Patrick Ta at 7.1k posts. ONE SIZE BEAUTY's activity is particularly concentrated on TikTok. On Instagram and YouTube, MAKEUP BY MARIO has multiple times more posts than Patrick Ta and ONE SIZE BEAUTY.
Estimated sponsored posts in MAKEUP BY MARIO's top markets
MAKEUP BY MARIO has the highest estimated sponsored-post volume in United States (8.6k posts, 47.7%), United Kingdom (1.7k posts, 9.2%), Canada (741 posts, 4.1%), suggesting a North America focus, while Patrick Ta leads in Mexico with 709 posts (6.5%). Looking at United States specifically, the split is MAKEUP BY MARIO at 8.6k posts (47.7%), ONE SIZE BEAUTY at 7.4k posts (82.6%), Patrick Ta at 6k posts (55.4%). MAKEUP BY MARIO's strength in United States and United Kingdom may indicate a home-market focus, while Patrick Ta shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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