MAKEUP BY MARIO Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 16.9k pieces of influencer content sponsored by MAKEUP BY MARIO over the last 12 months.
This report breaks down where & how MAKEUP BY MARIO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MAKEUP BY MARIO, see here: MAKEUP BY MARIO influencers.
Influencer activity throughout the year
MAKEUP BY MARIO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
MAKEUP BY MARIO's influencer activity by month
Number of sponsored posts
MAKEUP BY MARIO's influencer activity appears to have tapered over the year, from 2k posts in January down to 1.7k in December. April was the busiest month at 2.2k posts, 56% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MAKEUP BY MARIO's sponsored influencer collaborations break down by social platform:
- TikTok: 13.1k posts (77.9%)
- Instagram: 3.4k posts (20.2%)
- YouTube: 308 posts (1.8%)
MAKEUP BY MARIO's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for MAKEUP BY MARIO.
Here are 3 examples of MAKEUP BY MARIO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
magdalena.stfnc x MAKEUP BY MARIO
Influencer bio
BOSS BABE: @maintain.beauty BEAUTY BABE on TIK TOK: Magdalena.stfnc 🍉
Collaboration metrics
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miraadaoud x MAKEUP BY MARIO
Influencer bio
for the girls 💌miradaoud14@outlook.com💌
Collaboration metrics
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lexifmakeup x MAKEUP BY MARIO
Influencer bio
Hello Beauties! I am a self taught makeup artist who creates makeup tutorials. I love all things beauty! I am a full time Nurse who works in plastic surgery. I love reviewing makeup products. My favorite makeup product is eyeshadow, I have several eyeshadow tutorials on my channel. I love teaching others how to create stunning eye looks. I love interacting with others in the beauty community, so feel free to comment or reach out to me. Remember true beauty is from within. Spread positivity and channel good energy! xoxo lexifmakeup
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98%
- Carousels: 2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers MAKEUP BY MARIO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
MAKEUP BY MARIO's influencers average views (TikTok)
Based on each influencer's average views per post
MAKEUP BY MARIO's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (6.4M avg views/post):
lenkalul x MAKEUP BY MARIO
![TikTok post by @lenkalul for MAKEUP BY MARIO. Caption reads: [...] me blush liquid blush in shade 44 @Makeup By....](https://images.od.modash.io/65669dcf2a341d0c704fc21b3f63c03b885a46ff)
Influencer bio
IG: @lenkalul business: info@lenkalul.com 📍UK 🇬🇧 management @The Blogger Agent
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
juliesbeautybydesign x MAKEUP BY MARIO
![TikTok post by @juliesbeautybydesign for MAKEUP BY MARIO. Caption reads: [...] #tiktokshop #TikTokShopDeals @Makeup By....](https://images.od.modash.io/d8e99c373dc2903285228987918ce0578885ed98)
Influencer bio
Email: For TikTok shop email Juliesbeautycontact@gmail.com or Juliesbeautybydesign@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MAKEUP BY MARIO's repeat partnerships
Out of 8.8k unique influencers in our dataset, 398 of them (5%) posted content for MAKEUP BY MARIO in 3 or more separate calendar months. The most consistent partner is @itsabbyak, who has collaborated across 11 months with 28 total posts.
Here are 3 examples of MAKEUP BY MARIO's repeat influencer partnerships, with links to the sponsored content.
itsabbyak x MAKEUP BY MARIO
![TikTok post by @itsabbyak for MAKEUP BY MARIO. Caption reads: [...] product DAILY since 2021 @Makeup By Mario....](https://images.od.modash.io/14f2a92c792a1c58919d58db2f24e50e92787923)
![TikTok post by @itsabbyak for MAKEUP BY MARIO. Caption reads: @Makeup By Mario #settingpowder [...].](https://images.od.modash.io/99d9807faf0df84276d7910707a316d99b667553)
kayleecollective x MAKEUP BY MARIO
![TikTok post by @kayleecollective for MAKEUP BY MARIO. Caption reads: @Makeup By Mario Mini Lip Kits are [...].](https://images.od.modash.io/ab993bafbb0adbd7a3f8ef891ed4e64238bae330)
![TikTok post by @kayleecollective for MAKEUP BY MARIO. Caption reads: [...] 👏🏽 never brings orange @Makeup By Mario....](https://images.od.modash.io/a73a787880ad601d1cd0e4846437c37168e80b0e)
![TikTok post by @kayleecollective for MAKEUP BY MARIO. Caption reads: [...] such a wearable combo! @Makeup By Mario Lip....](https://images.od.modash.io/04555afae0dfbfef74dd7ac8f8e43de6952c1b09)
herfitbeauty x MAKEUP BY MARIO
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where MAKEUP BY MARIO had the most influencer activity. 47.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.6%)
- Brazil (4.3%)
- Canada (3.7%)
MAKEUP BY MARIO's influencer activity by market
Here is another example of MAKEUP BY MARIO collaborating with an influencer in United States.
toriejaden x MAKEUP BY MARIO
![TikTok post by @toriejaden for MAKEUP BY MARIO. Caption reads: [...] right way changed my whole face! MAKEUP BY....](https://images.od.modash.io/9b93e046177006e90f64be5b13d165cb38ed1518)
MAKEUP BY MARIO's influencer activity vs. related brands
MAKEUP BY MARIO, Patrick Ta, and Haus Labs all sit in prestige color cosmetics with strong artist-led branding, making them natural competitors for influencer tutorials, GRWM content, and Sephora-driven launches.
Total influencer content
MAKEUP BY MARIO vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Patrick Ta leads with 21.8k sponsored posts, notably outpacing Haus Labs (18.1k posts) and MAKEUP BY MARIO (16.9k posts). Across all three brands, the average volume is 18.9k posts, indicating mature, scaled influencer programs.
By social platform
MAKEUP BY MARIO vs. related brands influencer activity (by social platform)
Sponsored posts by platform
MAKEUP BY MARIO leads on YouTube, while Haus Labs has the most activity on Instagram and Patrick Ta has the most activity on TikTok. The gap is most notable on TikTok, with Patrick Ta at 18.5k, Haus Labs at 13.7k, MAKEUP BY MARIO at 13.1k posts. MAKEUP BY MARIO's activity is particularly concentrated on TikTok.
By geographical market
MAKEUP BY MARIO vs. related brands influencer activity (by country)
Estimated sponsored posts in MAKEUP BY MARIO's top markets
Patrick Ta has the highest estimated sponsored-post volume in United States (12k posts, 53.2%), Mexico (1.2k posts, 5.7%), suggesting a North America focus, while Haus Labs has the highest estimated sponsored-post volume in United Kingdom (1.3k posts, 7.2%), Brazil (1.1k posts, 6.1%). Looking at United States specifically, the split is Patrick Ta at 12k posts (53.2%), Haus Labs at 8.8k posts (48.8%), MAKEUP BY MARIO at 8k posts (47.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Patrick Ta's Influencer Marketing Strategy
- Haus Labs's Influencer Marketing Strategy
- Kith's Influencer Marketing Strategy
- Kulani Kinis's Influencer Marketing Strategy
- Yomoment's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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