MAKEUP BY MARIO Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.0k pieces of influencer content sponsored by MAKEUP BY MARIO over the last 12 months.

This report breaks down where & how MAKEUP BY MARIO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with MAKEUP BY MARIO, see here: MAKEUP BY MARIO influencers.

Influencer activity throughout the year

MAKEUP BY MARIO's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

MAKEUP BY MARIO's sponsored post volume peaks in December with 384 posts, 129% higher than the monthly average of 168. September recorded the lowest activity at 78 posts, 54% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MAKEUP BY MARIO's sponsored influencer collaborations break down by social platform:

• TikTok: 1.6k posts (77.8%)
• Instagram: 432 posts (21.5%)
• YouTube: 15 posts (0.7%)

TikTok influencer marketing is a clear focus for MAKEUP BY MARIO.

Here are 3 examples of MAKEUP BY MARIO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

kristyle_makeup x MAKEUP BY MARIO

kristyle_makeup

@kristyle_makeup

18 Jul, 25

13M

141.6k

[...] new cream eyeshadow and mascara by @makeupbymario 🖤 #makeuptutorial #makeup [...]

Influencer bio

‼️MY MAKEUP PAGE @kristyle_pr Collab: kristylepr@gmail.com Book your appointment ⤵️

Collaboration metrics

Post views13.0M

Post EMV $405.2k

More influencer data

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miraadaoud x MAKEUP BY MARIO

miraadaoud

@miraadaoud

25 Jan, 26

12.6M

44.5k

The art of soft sculpt🤎 Makeup by Mario’s viral SoftSculpt Shaping Stick. [...]

Influencer bio

for the girls 💌miradaoud14@outlook.com💌

Collaboration metrics

Post views12.6M

Post EMV $254.2k

More influencer data

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rachleary x MAKEUP BY MARIO

rachleary

@rachleary

27 Apr, 25

58.2k

1.6k

[...] up by Mario loose powder https://www.makeupbymario.com/en-gb/p... Benefit hoola bronzer [...]

Influencer bio

@rachleary get ready with me for anything & everything, every week

Collaboration metrics

Post views58.2k

Post EMV $1.9k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 41% of partnerships featuring creators averaging <1K views, MAKEUP BY MARIO's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.3M avg views/post):

sephoracanada x MAKEUP BY MARIO

sephoracanada

@sephoracanada

16 May, 25

5.6k

150

[...] beyond the artistry with Sephora X @makeupbymario . Learn how Mario Dedivanovic [...]

Influencer bio

We Belong To Something Beautiful Click to Shop 👇🏻👇🏽👇🏿

Collaboration metrics

Post views5.6k

Post EMV $119

More influencer data

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And here is another example with a smaller creator on TikTok (8.9k avg views/post):

byrobynanderson x MAKEUP BY MARIO

byrobynanderson

@byrobynanderson

18 Nov, 25

3.4k

132

[...] 💗 Products: @PLOUISE base @Makeup By Mario master mattes original palette [...]

Influencer bio

Makeup Artist & Beauty Content Creator 📍 North East, UK 💌 robynandersonmakeup@gmail.com

Collaboration metrics

Post views3.4k

Post EMV $74

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MAKEUP BY MARIO's repeat partnerships

janellezharmenova x MAKEUP BY MARIO

janellezharmenova

@janellezharmenova

25 Aug, 25

310.7k

7.6k

[...] #skincare #fragrance @makeupbymario master mattes long wear [...]

janellezharmenova

@janellezharmenova

05 Sep, 25

240.3k

5.7k

[...] crave + orgasm blush @makeupbymario supershine lip gloss shade [...]

janellezharmenova

@janellezharmenova

16 Jan, 26

204.9k

8k

[...] silk concealer shade 5 @makeupbymario contour stick [...]

jennahaithlifestyle x MAKEUP BY MARIO

jennahaithlifestyle

@jennahaithlifestyle

23 Dec, 25

1.2k

13

[...] #bronzymakeup #bronzer @Makeup By Mario

jennahaithlifestyle

@jennahaithlifestyle

19 Dec, 25

691

5

@Makeup By Mario #highlighter #swatch [...]

jennahaithlifestyle

@jennahaithlifestyle

28 Aug, 25

636

3

[...] take bronze and contour @makeupbymario f4 brush @sephora #sephora [...]

meg.ofitness x MAKEUP BY MARIO

meg.ofitness

@meg.ofitness

15 Sep, 25

2M

36k

[...] the day with me + trying @makeupbymario surreal skin natural finish [...]

meg.ofitness

@meg.ofitness

13 Jun, 25

463.5k

67k

[...] Mercier loose powder @makeupbymario master mattes pallet & [...]

meg.ofitness

@meg.ofitness

23 Jun, 25

441.4k

57.2k

[...] @Tower 28 Beauty concealer @makeupbymario soft sculpt, brow gel and [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.8%)
• Australia (5.6%)
• Canada (3.8%)

Here is another example of MAKEUP BY MARIO collaborating with an influencer in United States.

makeupbyemani x MAKEUP BY MARIO

makeupbyemani

@makeupbyemani

27 May, 25

10.4M

70.3k

[...] talent and more about being you @makeupbymario #ad Shop MAKEUP BY MARIO, only at [...]

MAKEUP BY MARIO's influencer activity vs. related brands

MAKEUP BY MARIO competes with Patrick Ta and ONE/SIZE in pro-artist, trend-led makeup designed for camera-ready finishes. These brands share similar influencer ecosystems built on tutorials, technique, and launch-driven hype.

Total influencer content

ONE SIZE BEAUTY leads with 5.1k sponsored posts, significantly outpacing Patrick Ta (3.5k posts) and MAKEUP BY MARIO (2k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. Patrick Ta and ONE SIZE BEAUTY each have more than double the total posts of MAKEUP BY MARIO.

By social platform

MAKEUP BY MARIO leads on Instagram and YouTube, while ONE SIZE BEAUTY leads on TikTok. The gap is most notable on TikTok, with ONE SIZE BEAUTY at 5.1k, Patrick Ta at 3.1k, MAKEUP BY MARIO at 1.6k posts. MAKEUP BY MARIO's activity is particularly concentrated on TikTok. On TikTok, ONE SIZE BEAUTY has more than triple the posts of MAKEUP BY MARIO and Patrick Ta.

By geographical market

ONE SIZE BEAUTY has the highest estimated sponsored-post volume in United States (4.2k posts, 82.5%), Brazil (168 posts, 3.3%), while Patrick Ta has the highest estimated sponsored-post volume in United Kingdom (254 posts, 7.2%), Mexico (211 posts, 6%), while MAKEUP BY MARIO leads in Australia with 113 posts (5.6%). Looking at United States specifically, the split is ONE SIZE BEAUTY at 4.2k posts (82.5%), Patrick Ta at 1.9k posts (54%), MAKEUP BY MARIO at 957 posts (47.6%).