MAKEUP BY MARIO Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 16.7k pieces of influencer content sponsored by MAKEUP BY MARIO over the last 12 months.
This report breaks down where & how MAKEUP BY MARIO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MAKEUP BY MARIO, see here: MAKEUP BY MARIO influencers.
Influencer activity throughout the year
MAKEUP BY MARIO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
MAKEUP BY MARIO's influencer activity by month
Number of sponsored posts
MAKEUP BY MARIO's influencer posting pattern appears irregular, with notable fluctuations month to month. March saw the highest output at 2.1k posts (50% above the 1.4k monthly average), while May was the quietest at 630 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MAKEUP BY MARIO's sponsored influencer collaborations break down by social platform:
- TikTok: 13.2k posts (78.7%)
- Instagram: 3.2k posts (19%)
- YouTube: 387 posts (2.3%)
MAKEUP BY MARIO's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for MAKEUP BY MARIO.
Here are 3 examples of MAKEUP BY MARIO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
magdalena.stfnc x MAKEUP BY MARIO
Influencer bio
BOSS BABE: @maintain.beauty BEAUTY BABE on TIK TOK: Magdalena.stfnc 🍉
Collaboration metrics
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miraadaoud x MAKEUP BY MARIO
Influencer bio
for the girls 💌miradaoud14@outlook.com💌
Collaboration metrics
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maxineczka x MAKEUP BY MARIO
![YouTube post by @maxineczka for MAKEUP BY MARIO. Caption reads: [...] SHADOW - Glitter liquid eyeshadow ►Makeup By....](https://images.od.modash.io/deed4ffb5eb6bd974eae4d8ca39229ab705fec48)
Influencer bio
Witam na moim kanale! Znajdziesz tu tutoriale makijażowe, rzetelne recenzje, porady na tematy urodowe oraz wszystko co związane z kosmetykami :) ATTENTION! I DO NOT work with sites like SHEIN, ROMWE, CHOIES, Newdress, etc. DO NOT CONTACT ME. I DO NOT WANT TO BE A PART OF ANY YT NETWORK PARTNER AGENCY!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.5%
- Carousels: 2.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers MAKEUP BY MARIO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
MAKEUP BY MARIO's influencers average views (TikTok)
Based on each influencer's average views per post
With 34.2% of partnerships featuring creators averaging 1K-5K views, MAKEUP BY MARIO's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.9M avg views/post):
lenkalul x MAKEUP BY MARIO
![TikTok post by @lenkalul for MAKEUP BY MARIO. Caption reads: [...] me blush liquid blush in shade 44 @Makeup By....](https://images.od.modash.io/65669dcf2a341d0c704fc21b3f63c03b885a46ff)
Influencer bio
IG: @lenkalul business: info@lenkalul.com 📍UK 🇬🇧 management @The Blogger Agent tap to shop👇🏼🫧
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
juliesbeautybydesign x MAKEUP BY MARIO
![TikTok post by @juliesbeautybydesign for MAKEUP BY MARIO. Caption reads: [...] #tiktokshop #TikTokShopDeals @Makeup By....](https://images.od.modash.io/d8e99c373dc2903285228987918ce0578885ed98)
Influencer bio
Email: For TikTok shop email Juliesbeautycontact@gmail.com ❤️ my second account @juliesbeautybyreview
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MAKEUP BY MARIO's repeat partnerships
Out of 8.5k unique influencers in our dataset, 327 of them (4%) posted content for MAKEUP BY MARIO in 3 or more separate calendar months. The most consistent partner is @hanbeauty101, who has collaborated across 11 months with 34 total posts.
Here are 3 examples of MAKEUP BY MARIO's repeat influencer partnerships, with links to the sponsored content.
hanbeauty101 x MAKEUP BY MARIO
![YouTube post by @hanbeauty101 for MAKEUP BY MARIO. Caption reads: [...] ⭐️Victoria Beckham ⭐️Makeup by Mario F1 & F4....](https://images.od.modash.io/936d451bf026c7be65145c384c8c002b0e8c9bec)
![YouTube post by @hanbeauty101 for MAKEUP BY MARIO. Caption reads: [...] ⭐️Victoria Beckham ⭐️Makeup by Mario F1 & F4....](https://images.od.modash.io/0e9061dca8ceef90f7e002178b7f9437f1f1e4e0)
![YouTube post by @hanbeauty101 for MAKEUP BY MARIO. Caption reads: [...] ⭐️Victoria Beckham ⭐️Makeup by Mario F1 & F4....](https://images.od.modash.io/6d9f0b023f484e737ab7d484c612c2709f31a989)
chicwithkels x MAKEUP BY MARIO
![TikTok post by @chicwithkels for MAKEUP BY MARIO. Caption reads: [...] glue, Morphe nano pencil, @Makeup By Mario....](https://images.od.modash.io/cd2910ed1c53bd492c3545f6ca6d66e28a33176c)
![TikTok post by @chicwithkels for MAKEUP BY MARIO. Caption reads: [...] flushed - spiced latte 🤎 @makeupbymario....](https://images.od.modash.io/e5e3f44b13f2a13d906781ce79f98348efd61dbf)
![TikTok post by @chicwithkels for MAKEUP BY MARIO. Caption reads: [...] kajal eyeliner in black • @Makeup By Mario....](https://images.od.modash.io/8c398142b9cccade2e3bd826f5c3509e8419e3cb)
linsmakeuplooks x MAKEUP BY MARIO
![TikTok post by @linsmakeuplooks for MAKEUP BY MARIO. Caption reads: [...] LINS for $ off) #cppartner @makeupbymario....](https://images.od.modash.io/e28b086a3c76efb9eb4419867d8b2b77f77c9e14)
![TikTok post by @linsmakeuplooks for MAKEUP BY MARIO. Caption reads: [...] LINS for $ off) #cppartner @makeupbymario....](https://images.od.modash.io/91505d593c8c638a96940c54967b0815bc84bfad)
![TikTok post by @linsmakeuplooks for MAKEUP BY MARIO. Caption reads: [...] @Saie slip tint powder @makeupbymario cream....](https://images.od.modash.io/be2efeb16878a20a2ad325b06c8781d2d91266e7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where MAKEUP BY MARIO had the most influencer activity. 44.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.1%)
- Spain (5.3%)
- Mexico (4.4%)
MAKEUP BY MARIO's influencer activity by market
Here is another example of MAKEUP BY MARIO collaborating with an influencer in United States.
vishakhaholsambre x MAKEUP BY MARIO
![Instagram post by @vishakhaholsambre for MAKEUP BY MARIO. Caption reads: [...] Storefront (!!!) in my bio! @sephora....](https://images.od.modash.io/ddc09b49884f4131f05eeec465e0d30fbb36adc7)
MAKEUP BY MARIO's influencer activity vs. related brands
MAKEUP BY MARIO competes with Patrick Ta and Haus Labs in prestige, artist-led makeup where tutorials, GRWMs, and creator artistry are central to product discovery and conversion.
Total influencer content
MAKEUP BY MARIO vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Patrick Ta leads with 20.9k sponsored posts, marginally ahead of Haus Labs (19.5k posts) and MAKEUP BY MARIO (16.7k posts). Across all three brands, the average volume is 19k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
MAKEUP BY MARIO vs. related brands influencer activity (by social platform)
Sponsored posts by platform
MAKEUP BY MARIO leads on YouTube, while Patrick Ta has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Patrick Ta at 17.1k, Haus Labs at 15.7k, MAKEUP BY MARIO at 13.2k posts. MAKEUP BY MARIO's activity is particularly concentrated on TikTok. YouTube activity is much higher for MAKEUP BY MARIO than Patrick Ta and Haus Labs.
By geographical market
MAKEUP BY MARIO vs. related brands influencer activity (by country)
Estimated sponsored posts in MAKEUP BY MARIO's top markets
Patrick Ta has the highest estimated sponsored-post volume in United States (11k posts, 52.9%), Brazil (1.4k posts, 6.6%), while Haus Labs has the highest estimated sponsored-post volume in United Kingdom (1.7k posts, 8.9%), France (917 posts, 4.7%), suggesting a Europe focus, while MAKEUP BY MARIO leads in Spain with 887 posts (5.3%). Looking at United States specifically, the split is Patrick Ta at 11k posts (52.9%), Haus Labs at 9.2k posts (47%), MAKEUP BY MARIO at 7.5k posts (44.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Patrick Ta's Influencer Marketing Strategy
- Haus Labs's Influencer Marketing Strategy
- Kith's Influencer Marketing Strategy
- Kulani Kinis's Influencer Marketing Strategy
- Yomoment's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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