Kodiak Cakes Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 180 pieces of influencer content sponsored by Kodiak Cakes over the last 12 months.
This report breaks down where & how Kodiak Cakes invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kodiak Cakes, see here: Kodiak Cakes influencers.
Influencer activity throughout the year
Kodiak Cakes's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Kodiak Cakes's influencer activity by month
Number of sponsored posts
Kodiak Cakes's sponsored post volume appears to trend upward over the 12-month period, rising from 6 posts in January to 12 in December. The peak month, August, reached 34 posts, 127% higher than the monthly average of 15.
Kodiak Cakes's influencer activity by month (views)
Total views on sponsored video posts
August generated the most views at 5.9M, while February recorded the least at 346.8k. Across all tracked posts in the 12-month window, average views per post were 173.9k. Views appear to be largely volume-driven, tracking closely with post output across the year. The top-performing tracked post, by @witneycarson, generated 1.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kodiak Cakes's sponsored influencer collaborations break down by social platform:
- Instagram: 180 posts (100%)
Kodiak Cakes's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Kodiak Cakes.
Here are 1 examples of Kodiak Cakes's recent sponsored collaborations (one each for Instagram).
witneycarson x Kodiak Cakes
![Instagram post by @witneycarson for Kodiak Cakes. Caption reads: [...] Tango this week? I fueled up with....](https://images.od.modash.io/3958390f926d5c540f0a1e9f9db27a2b0e376791)
Influencer bio
✨ Emmy nominee 🏆 2X Mirrorball Champ on DWTS ❤️🔥 Wife to @carson.mcallister 💌 witneycarsonteam@unitedtalent.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 97.8%
- Posts: 2.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Kodiak Cakes are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Kodiak Cakes's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.3% of partnerships featuring creators averaging 100K-500K views, Kodiak Cakes's strategy suggests a reach-oriented approach with established creators. Notably, there appears to be minimal activity in the <1K segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (624.5k avg views/post, 148.5k followers):
rrayyme x Kodiak Cakes
![Instagram post by @rrayyme for Kodiak Cakes. Caption reads: [...] morning I made a cozy bowl of @Kodiakcakes....](https://images.od.modash.io/cf9a355b5ad1788db04ce11de5a2d67ced67d8bb)
Influencer bio
Wellness | Easy Recipes | Lifestyle 💌 remi@thedigitaldept.com Workout @clubhomebodies Ranch wife @pontious_ranches Podcast @momfriendspod
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.4k avg views/post, 53.2k followers):
samsclub_doesitagain x Kodiak Cakes
![Instagram post by @samsclub_doesitagain for Kodiak Cakes. Caption reads: [...] an OAT-standing start to the day?!....](https://images.od.modash.io/0d0bac2132433cb816120be13426592d5bbaa81e)
Influencer bio
👯♀️ Your Sam’s Club BFF 🤩 Best finds, meal ideas, looks for less & reviews 💌 DM to collab ⚡️ Not affiliated with Sam’s Club 🛒 Shop links ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Kodiak Cakes's repeat partnerships
Out of 92 unique influencers in our dataset, 21 of them (23%) posted content for Kodiak Cakes in 3 or more separate calendar months. The most consistent partner is @lindsarnold, who has collaborated across 7 months with 7 total posts.
Here are 3 examples of Kodiak Cakes's repeat influencer partnerships, with links to the sponsored content.
lindsarnold x Kodiak Cakes
![Instagram post by @lindsarnold for Kodiak Cakes. Caption reads: [...] with Sage back in school! @kodiakcakes are....](https://images.od.modash.io/94f32bb631b515150192ec704317abf15572c123)
![Instagram post by @lindsarnold for Kodiak Cakes. Caption reads: [...] the girls this morning! @kodiakcakes Maple....](https://images.od.modash.io/e00bb3ccc3361ac7d949072e5a294f5cd3e4b904)
itsbrookeelle x Kodiak Cakes
![Instagram post by @itsbrookeelle for Kodiak Cakes. Caption reads: [...] is so cute 🥹 We’re big @kodiakcakes fans in....](https://images.od.modash.io/2a689fa0fbcf5cb6d53dd97a7946456d13d25495)
![Instagram post by @itsbrookeelle for Kodiak Cakes. Caption reads: [...] his freezer stocked up with @kodiakcakes )....](https://images.od.modash.io/73a9cc2761c002827bdd79e66d464c1cb0803bf5)
russwole x Kodiak Cakes
![Instagram post by @russwole for Kodiak Cakes. Caption reads: [...] I started my day off with @kodiakcakes....](https://images.od.modash.io/ee0e7227675ab82123d4f5efb49f1c78dcf7ef21)
![Instagram post by @russwole for Kodiak Cakes. Caption reads: [...] routine is locked in. I ate @kodiakcakes....](https://images.od.modash.io/afbd8dfdd29485ed620a15c019ffb8cbf39d645e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Kodiak Cakes had the most influencer activity. 82.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4.1%)
- United Kingdom (3.8%)
- Brazil (1.7%)
Kodiak Cakes's influencer activity by market
Here is another example of Kodiak Cakes collaborating with an influencer in United States.
lobeeston x Kodiak Cakes
![Instagram post by @lobeeston for Kodiak Cakes. Caption reads: [...] have so much protein!
Recipe: 1 cup....](https://images.od.modash.io/4ca0f818632f8d74ce85ee3300fa4419e5c81bc4)
Kodiak Cakes's influencer activity vs. related brands
Kodiak Cakes competes with Magic Spoon and CLIF BAR in better-for-you convenience foods positioned around protein and active lifestyles. All three benefit from fitness creators, breakfast content, and macro-focused product reviews.
Total influencer content
Kodiak Cakes vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Magic Spoon leads with 874 sponsored posts, significantly outpacing Kodiak Cakes (180 posts) and CLIF BAR (163 posts). Across all three brands, the average volume is 406 posts, indicating limited or experimental influencer activity. Magic Spoon has far more total posts than Kodiak Cakes and CLIF BAR.
By social platform
Kodiak Cakes vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Kodiak Cakes leads on Instagram, while Magic Spoon has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Magic Spoon at 570, CLIF BAR at 36, Kodiak Cakes at 0 posts. Kodiak Cakes's activity is particularly concentrated on Instagram. Magic Spoon posts heavily on TikTok and YouTube, while Kodiak Cakes has no posts on either platform.
By geographical market
Kodiak Cakes vs. related brands influencer activity (by country)
Estimated sponsored posts in Kodiak Cakes's top markets
Magic Spoon has the highest estimated sponsored-post volume in United States (643 posts, 73.6%), United Kingdom (61 posts, 7%), Canada (51 posts, 5.8%), suggesting a North America focus. Looking at United States specifically, the split is Magic Spoon at 643 posts (73.6%), Kodiak Cakes at 149 posts (82.7%), CLIF BAR at 105 posts (64.2%).
Read more influencer strategy breakdowns
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