Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Kodiak Cakes Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 391 sponsored posts from Kodiak Cakes across TikTok, Instagram and YouTube over the last 12 months.
See where Kodiak Cakes invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, October was 59.6% more active in terms of posting frequency.
Social platforms breakdown
Where Kodiak Cakes's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Kodiak Cakes's accounts
TikTok180
Instagram170
YouTube41
Content format by platform
Share of all sponsored posts.
Instagram · Reels
41.7%
Instagram · Feed Posts
1.8%
TikTok · Posts
46.1%
YouTube · Long-form
6.4%
YouTube · Shorts
4.1%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
41.7%
Instagram · Feed Posts
1.8%
TikTok · Posts
46.1%
YouTube · Long-form
6.4%
YouTube · Shorts
4.1%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Kodiak Cakes's sponsored posts perform
Reach and engagement across all 391 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
87.7K
Average views per post
19.5K
Median views per post
32M
Total views
$971K
Estimated media value
4.5%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@witneycarsonView on Instagram ↗
[...] Tango this week? I fueled up with @kodiakcakes this week and they have been helping [...]
1.4M Post views
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@haliealaneView on Instagram ↗
[...] protein everything bagels again!! @kodiakcakes #KodiakPartner #toddler #downsyndrome [...]
1.4M Post views
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@haliealane9View on TikTok ↗
[...] protein everything bagels again!! @KodiakCakes #KodiakPartner #toddler #downsyndrome [...]
1.2M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Kodiak Cakes works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Kodiak Cakes's influencers by average views per post
Share of the 229 creators in this dataset
<1K
25.8%
1K-5K
16.2%
5K-10K
9.2%
10K-50K
24.0%
50K-100K
8.3%
100K-500K
13.1%
500K+
3.5%
Top influencers Kodiak Cakes works with
Kodiak Cakes's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@haliealane9TikTok42.5M
2
@haliealaneInstagram42.4M
3
@witneycarsonInstagram22.1M
4
@zachcoenTikTok71.5M
5
@russwoleInstagram71.5M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Kodiak Cakes works with creators once, or builds an ongoing roster.
Repeat creators make up 22.2% of Kodiak Cakes's creator network and generate 77.0% of total reach. The charts below show how often those partnerships recur and how much of Kodiak Cakes's audience reach they account for.
Repeat creators make up 22.2% of Kodiak Cakes's creator network and generate 77.0% of total reach. The charts below show how often those partnerships recur and how much of Kodiak Cakes's audience reach they account for.
One-off vs. repeat creators
Share of 239 creators
Months active
Repeat creators only
2 months
41.5%
3 months
22.6%
4+ months
35.8%
Repeat partnerships at a glance
77.0%
of total reach comes from repeat creators
3.8
average posts per repeat creator
10 months
longest running partnership
Creators Kodiak Cakes works with repeatedly
@ClimbingGoldView on YouTube ↗
[...] Series at www.thenorthface.com. Kodiak Cakes Find Kodiak products at your local [...]
204K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@zachcoenView on Instagram ↗
[...] #pancakecasserole #breakfast @kodiakcakes
468.6K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@russwoleView on Instagram ↗
[...] routine. I started my day off with @kodiakcakes breakfast sandwich to get some protein [...]
793.4K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Kodiak Cakes's most loyal creators
@ClimbingGold
Months active10
Posts20
Total engagement1K
@zachcoen
Months active8
Posts9
Total engagement45K
@russwole
Months active6
Posts7
Total engagement83.1K
Geographical breakdown
The markets where Kodiak Cakes's sponsored creators are based. 100.0% of sponsored posts came from creators based in 2 markets. United States and United Kingdom lead at 99.5% and 0.5%.
Sponsored posts by creator location
Top 2 markets
United States
99.5%
United Kingdom
0.5%
Kodiak Cakes vs. related brands
How Kodiak Cakes's influencer activity compares with other food & drink brands.
Sponsored posts, last 12 months
Kodiak Cakes vs. related brands
1.7K posts
391 posts
194 posts
Frequently asked questions
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