Kodiak Cakes Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.6k pieces of influencer content sponsored by Kodiak Cakes over the last 12 months.

This report breaks down where & how Kodiak Cakes invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Kodiak Cakes, see here: Kodiak Cakes influencers.

Influencer activity throughout the year

Kodiak Cakes's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Kodiak Cakes's influencer output appears relatively consistent throughout the year, averaging about 135 sponsored posts per month. August recorded the highest volume at 194 posts (44% above average), while July was the quietest at 57 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kodiak Cakes's sponsored influencer collaborations break down by social platform:

• Instagram: 838 posts (51.5%)
• TikTok: 686 posts (42.2%)
• YouTube: 103 posts (6.3%)

Instagram influencer marketing is a clear focus for Kodiak Cakes.

Here are 3 examples of Kodiak Cakes's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

witneycarson x Kodiak Cakes

witneycarson

@witneycarson

30 Oct, 25

1.4M

44.2k

[...] Tango this week? I fueled up with @kodiakcakes this week and they have been helping [...]

Influencer bio

✨ Emmy nominee 🏆 2X Mirrorball Champ on DWTS ❤️‍🔥 Wife to @carson.mcallister 💌 witneycarsonteam@unitedtalent.com

Collaboration metrics

Post views1.4M

Post EMV $46.1k

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witneycarsonofficial x Kodiak Cakes

witneycarsonofficial

@witneycarsonofficial

26 Aug, 25

1.9M

195.8k

[...] for the first day of school! @KodiakCakes making it easy and fun for all of us [...]

Influencer bio

Dancer, choreographer, mama ✨🥰 💌witneycarsonteam@unitedtalent.com

Collaboration metrics

Post views1.9M

Post EMV $47.8k

More influencer data

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ClimbingGold x Kodiak Cakes

ClimbingGold

@ClimbingGold

21 Jan, 26

189.8k

[...] Series at www.thenorthface.com. Kodiak Cakes Find Kodiak products at your local [...]

Influencer bio

When climbing was a fringe sport, the epic tales of achievement were told around the campfire. As the sport continues to grow, Alex Honnold and co-host Fitz Cahall grab the mic to share stories from the people who define climbing by pushing the boundaries and challenging the status quo of the previous generation. Full episodes and snippets from our conversations with some of climbing's biggest names.

Collaboration metrics

Post views189.8k

Post EMV $5.7k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 32.5% of partnerships featuring creators averaging 10K-50K views, Kodiak Cakes's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (371.5k avg views/post):

lindsarnold x Kodiak Cakes

lindsarnold

@lindsarnold

27 Aug, 25

513.3k

15.1k

[...] different with Sage back in school! @kodiakcakes are the girls favorite afternoon [...]

Influencer bio

Mama to Sage, June, and Hayes 🫶🏻 Dancing With The Stars Pro Founder of @themovementclub Inquiries: teamlindsay@smithsaint.com

Collaboration metrics

Post views513.3k

Post EMV $16.9k

More influencer data

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And here is another example with a smaller creator on Instagram (6.4k avg views/post):

samsclub_doesitagain x Kodiak Cakes

samsclub_doesitagain

@samsclub_doesitagain

12 Nov, 25

4.9k

33

[...] an OAT-standing start to the day?! @kodiakcakes 20 count Nuts & Seeds Variety Pack [...]

Influencer bio

👯‍♀️ Your Sam’s Club BFF 🤩 Best finds, meal ideas, looks for less & reviews 💌 DM to collab ⚡️ Not affiliated with Sam’s Club 🛒 Shop links ⬇️

Collaboration metrics

Post views4.9k

Post EMV $150

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Kodiak Cakes's repeat partnerships

ClimbingGold x Kodiak Cakes

ClimbingGold

@ClimbingGold

21 Jan, 26

189.8k

[...] at www.thenorthface.com. Kodiak Cakes Find Kodiak products at your [...]

ClimbingGold

@ClimbingGold

20 Feb, 26

57.3k

[...] electrolyte water. Kodiak Cakes Find Kodiak products at your [...]

ClimbingGold

@ClimbingGold

10 Feb, 26

41.5k

[...] electrolyte water. Kodiak Cakes Find Kodiak products at your [...]

russwole x Kodiak Cakes

russwole

@russwole

27 Oct, 25

793.4k

38.7k

[...] I started my day off with @kodiakcakes breakfast sandwich to get [...]

russwole

@russwole

22 Jan, 26

245.3k

11.5k

[...] routine is locked in. I ate @kodiakcakes PEAK Oatmeal with two over [...]

russwole

@russwole

25 Sep, 25

186.7k

9.2k

[...] I started my day off with @kodiakcakes breakfast sandwich. Idk [...]

russwole x Kodiak Cakes

russwole

@russwole

27 Oct, 25

324.7k

28.1k

[...] I started my day off with @KodiakCakes breakfast sandwich to get [...]

russwole

@russwole

29 Jun, 26

43.2k

3.6k

[...] was on point. I had @KodiakCakes Cookie Butter Overnight Oats [...]

russwole

@russwole

06 Apr, 26

30.2k

3.4k

[...] 1. Start my day off with @KodiakCakes GOAT'd protein pancakes. [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (3.9%)
• United Kingdom (3.7%)
• Brazil (2%)

Here is another example of Kodiak Cakes collaborating with an influencer in United States.

haliealane x Kodiak Cakes

haliealane

@haliealane

28 May, 26

1.3M

71.1k

[...] protein everything bagels again!! @kodiakcakes #KodiakPartner #toddler #downsyndrome [...]

Kodiak Cakes's influencer activity vs. related brands

Kodiak Cakes competes in better-for-you, protein-forward pantry staples; Magic Spoon and CLIF BAR are strong packaged-food peers that similarly use fitness and lifestyle creators to drive trial and repeat purchase.

Total influencer content

Magic Spoon leads with 2.2k sponsored posts, significantly outpacing Kodiak Cakes (1.6k posts) and CLIF BAR (565 posts). Across all three brands, the average volume is 1.5k posts, suggesting established influencer marketing investments. Total posting volume is similar across brands, with Kodiak Cakes and Magic Spoon both far ahead of CLIF BAR.

By social platform

Kodiak Cakes leads on Instagram, while Magic Spoon has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Magic Spoon at 1.6k, Kodiak Cakes at 686, CLIF BAR at 139 posts. Magic Spoon's activity is particularly concentrated on TikTok. On TikTok and YouTube, Magic Spoon posts far more often than Kodiak Cakes and CLIF BAR.

By geographical market

Magic Spoon has the highest estimated sponsored-post volume in United States (1.6k posts, 73.7%), United Kingdom (160 posts, 7.3%), Canada (132 posts, 6%), suggesting a North America focus. Looking at United States specifically, the split is Magic Spoon at 1.6k posts (73.7%), Kodiak Cakes at 1.4k posts (83.3%), CLIF BAR at 341 posts (60.3%).