Kodiak Cakes Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.7k pieces of influencer content sponsored by Kodiak Cakes over the last 12 months.

This report breaks down where & how Kodiak Cakes invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Kodiak Cakes, see here: Kodiak Cakes influencers.

Influencer activity throughout the year

Kodiak Cakes's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Kodiak Cakes's influencer output appears relatively consistent throughout the year, averaging about 137 sponsored posts per month. August recorded the highest volume at 198 posts (45% above average), while February was the quietest at 93 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kodiak Cakes's sponsored influencer collaborations break down by social platform:

• Instagram: 843 posts (51%)
• TikTok: 725 posts (43.9%)
• YouTube: 84 posts (5.1%)

Instagram influencer marketing is a clear focus for Kodiak Cakes.

Here are 3 examples of Kodiak Cakes's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

lobeeston x Kodiak Cakes

lobeeston

@lobeeston

19 Aug, 25

1.2M

31.8k

[...] can’t believe it :,) fav quick breaky @kodiakcakes thick and fluffy waffles ❤️ [...]

Influencer bio

Fam of 5 ❤️ YouTube: The Beeston Bunch Tiktok: 3.9 million Email: lobeeston@parkertalentmanagement.com

Collaboration metrics

Post views1.2M

Post EMV $38.7k

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witneycarsonofficial x Kodiak Cakes

witneycarsonofficial

@witneycarsonofficial

26 Aug, 25

1.9M

195.8k

[...] for the first day of school! @KodiakCakes making it easy and fun for all of us [...]

Influencer bio

Dancer, choreographer, mama ✨🥰 💌witneycarsonteam@unitedtalent.com

Collaboration metrics

Post views1.9M

Post EMV $47.8k

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ClimbingGold x Kodiak Cakes

ClimbingGold

@ClimbingGold

14 Apr, 25

138.9k

[...] can of sparkling electrolyte water. Kodiak Cakes Find Kodiak products at your local [...]

Influencer bio

When climbing was a fringe sport, the epic tales of achievement were told around the campfire. As the sport continues to grow, Alex Honnold and co-host Fitz Cahall grab the mic to share stories from the people who define climbing by pushing the boundaries and challenging the status quo of the previous generation. Full episodes and snippets from our conversations with some of climbing's biggest names.

Collaboration metrics

Post views138.9k

Post EMV $4.2k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Kodiak Cakes's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (624.5k avg views/post):

rrayyme x Kodiak Cakes

rrayyme

@rrayyme

31 Jul, 25

639.8k

11.2k

[...] 🙈 This morning I made a cozy bowl of @Kodiakcakes Maple & Brown Sugar Oatmeal topped [...]

Influencer bio

Wellness | Easy Recipes | Lifestyle 💌 remi@thedigitaldept.com Workout @clubhomebodies Ranch wife @pontious_ranches Podcast @momfriendspod

Collaboration metrics

Post views639.8k

Post EMV $20.3k

More influencer data

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And here is another example with a smaller creator on Instagram (6.4k avg views/post):

samsclub_doesitagain x Kodiak Cakes

samsclub_doesitagain

@samsclub_doesitagain

12 Nov, 25

4.9k

33

[...] an OAT-standing start to the day?! @kodiakcakes 20 count Nuts & Seeds Variety Pack [...]

Influencer bio

👯‍♀️ Your Sam’s Club BFF 🤩 Best finds, meal ideas, looks for less & reviews 💌 DM to collab ⚡️ Not affiliated with Sam’s Club 🛒 Shop links ⬇️

Collaboration metrics

Post views4.9k

Post EMV $150

More influencer data

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Kodiak Cakes's repeat partnerships

ClimbingGold x Kodiak Cakes

ClimbingGold

@ClimbingGold

14 Apr, 25

138.9k

[...] electrolyte water. Kodiak Cakes Find Kodiak products at your [...]

ClimbingGold

@ClimbingGold

16 Apr, 25

82.6k

[...] electrolyte water. Kodiak Cakes Find Kodiak products at your [...]

ClimbingGold

@ClimbingGold

07 Apr, 25

49.1k

[...] electrolyte water. Kodiak Cakes Find Kodiak products at your [...]

lindsarnold x Kodiak Cakes

lindsarnold

@lindsarnold

29 Jul, 25

393.6k

9.1k

[...] the girls this morning! @kodiakcakes Maple and Brown Sugar [...]

lindsarnold

@lindsarnold

16 Dec, 25

354.3k

9.1k

[...] morning with our favorite @kodiakcakes! I love making memories with [...]

lindsarnold

@lindsarnold

27 Oct, 25

205.5k

3.9k

[...] without a little snack! @kodiakcakes trail bars are the perfect [...]

emilyaharrington x Kodiak Cakes

emilyaharrington

@emilyaharrington

09 Dec, 25

40.8k

954

[...] Partners Title Sponsor: @kodiakcakes Supporting Sponsors: [...]

emilyaharrington

@emilyaharrington

29 Oct, 25

40.1k

1k

[...] in my bio 😉 Sponsored by: @kodiakcakes (title sponsor) + [...]

emilyaharrington

@emilyaharrington

14 Oct, 25

32.4k

377

[...] in our bios! Sponsored by: @kodiakcakes (Title Sponsor), and [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (4.1%)
• United Kingdom (3.5%)
• Brazil (2%)

Here is another example of Kodiak Cakes collaborating with an influencer in United States.

aylawoodruff_ x Kodiak Cakes

aylawoodruff_

@aylawoodruff_

02 Sep, 25

951k

140.4k

[...] with a special breakfast. Thank you @KodiakCakes for such a great staple item in our [...]

Kodiak Cakes's influencer activity vs. related brands

Kodiak Cakes competes in better-for-you convenience foods aimed at active, protein-minded shoppers. Magic Spoon and CLIF BAR overlap on the same health-forward grocery audience and are frequently featured in influencer breakfast and snack routine content.

Total influencer content

Magic Spoon leads with 3k sponsored posts, significantly outpacing Kodiak Cakes (1.7k posts) and CLIF BAR (163 posts). Across all three brands, the average volume is 1.6k posts, suggesting established influencer marketing investments. Magic Spoon has notably more total posts than Kodiak Cakes and CLIF BAR.

By social platform

Kodiak Cakes leads on Instagram, while Magic Spoon has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Magic Spoon at 2.3k, Kodiak Cakes at 725, CLIF BAR at 36 posts. Magic Spoon's activity is particularly concentrated on TikTok. Magic Spoon posts far more on TikTok than Kodiak Cakes and CLIF BAR.

By geographical market

Magic Spoon has the highest estimated sponsored-post volume in United States (2.3k posts, 75.4%), United Kingdom (205 posts, 6.8%), Canada (174 posts, 5.8%), suggesting a North America focus. Looking at United States specifically, the split is Magic Spoon at 2.3k posts (75.4%), Kodiak Cakes at 1.4k posts (82.5%), CLIF BAR at 105 posts (64.2%).