Kodiak Cakes Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.6k pieces of influencer content sponsored by Kodiak Cakes over the last 12 months.

This report breaks down where & how Kodiak Cakes invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Kodiak Cakes, see here: Kodiak Cakes influencers.

Influencer activity throughout the year

Kodiak Cakes's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Kodiak Cakes's influencer output appears relatively consistent throughout the year, averaging about 131 sponsored posts per month. August recorded the highest volume at 194 posts (48% above average), while April was the quietest at 63 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kodiak Cakes's sponsored influencer collaborations break down by social platform:

• Instagram: 804 posts (50.8%)
• TikTok: 715 posts (45.2%)
• YouTube: 63 posts (4%)

Instagram influencer marketing is a clear focus for Kodiak Cakes.

Here are 3 examples of Kodiak Cakes's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

witneycarson x Kodiak Cakes

witneycarson

@witneycarson

30 Oct, 25

1.4M

44.2k

[...] Tango this week? I fueled up with @kodiakcakes this week and they have been helping [...]

Influencer bio

✨ Emmy nominee 🏆 2X Mirrorball Champ on DWTS ❤️‍🔥 Wife to @carson.mcallister 💌 witneycarsonteam@unitedtalent.com

Collaboration metrics

Post views1.4M

Post EMV $46.0k

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witneycarsonofficial x Kodiak Cakes

witneycarsonofficial

@witneycarsonofficial

26 Aug, 25

1.9M

195.8k

[...] for the first day of school! @KodiakCakes making it easy and fun for all of us [...]

Influencer bio

Dancer, choreographer, mama ✨🥰 💌witneycarsonteam@unitedtalent.com

Collaboration metrics

Post views1.9M

Post EMV $47.8k

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ClimbingGold x Kodiak Cakes

ClimbingGold

@ClimbingGold

20 Feb, 26

57.3k

[...] can of sparkling electrolyte water. Kodiak Cakes Find Kodiak products at your local [...]

Influencer bio

When climbing was a fringe sport, the epic tales of achievement were told around the campfire. As the sport continues to grow, Alex Honnold and co-host Fitz Cahall grab the mic to share stories from the people who define climbing by pushing the boundaries and challenging the status quo of the previous generation. Full episodes and snippets from our conversations with some of climbing's biggest names.

Collaboration metrics

Post views57.3k

Post EMV $1.7k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Kodiak Cakes's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (608.4k avg views/post, 1.1M followers):

carlinbates98 x Kodiak Cakes

carlinbates98

@carlinbates98

23 Jul, 25

709.5k

13.7k

[...] for your family 👶🏽🛏️💬 Real talk @kodiakcakes bars have saved me on the go more than [...]

Influencer bio

Jesus 💛 @evanpstewart16 💍 👶🏻 Raising 3 tiny humans 📍 Knoxville, TN 🎥 New videos every week👇🏼

Collaboration metrics

Post views709.5k

Post EMV $22.7k

More influencer data

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And here is another example with a smaller creator on Instagram (9.7k avg views/post, 22.0k followers):

brooklynnmcgolden x Kodiak Cakes

brooklynnmcgolden

@brooklynnmcgolden

27 Feb, 26

8.1k

310

[...] don’t believe in myself then who will @kodiakcakes @shopsimplemodern @lacroixwater [...]

Influencer bio

TOO GENUINE 🧚🏼‍♀️🪩💅🏼 Mother of 2 | realistic lifestyle | positive vibes only 💌 brooklynnmcgolden@gmail.com - collabs & UGC

Collaboration metrics

Post views8.1k

Post EMV $275

More influencer data

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Kodiak Cakes's repeat partnerships

ClimbingGold x Kodiak Cakes

ClimbingGold

@ClimbingGold

20 Feb, 26

57.3k

[...] electrolyte water. Kodiak Cakes Find Kodiak products at your [...]

ClimbingGold

@ClimbingGold

11 Jun, 25

17.1k

[...] electrolyte water. Kodiak Cakes Find Kodiak products at your [...]

ClimbingGold

@ClimbingGold

09 Jan, 26

14.5k

[...] electrolyte water. Kodiak Cakes Find Kodiak products at your [...]

emilyaharrington x Kodiak Cakes

emilyaharrington

@emilyaharrington

11 Nov, 25

39.4k

960

[...] in bio] ⭐️ Sponsored by @kodiakcakes (Title Sponsor) [...]

emilyaharrington

@emilyaharrington

26 Nov, 25

36.1k

704

[...] Partners Title Sponsor: @kodiakcakes Supporting Sponsors: [...]

emilyaharrington

@emilyaharrington

14 Oct, 25

32.4k

377

[...] in our bios! Sponsored by: @kodiakcakes (Title Sponsor), and [...]

fitbymakayla x Kodiak Cakes

fitbymakayla

@fitbymakayla

26 Aug, 25

68.9k

1.6k

[...] P.s. Been eating these @kodiakcakes waffles since highschool & [...]

fitbymakayla

@fitbymakayla

29 Oct, 25

53.9k

1.3k

[...] breakfast sandwiches from @kodiakcakes are a great way to get 20g [...]

fitbymakayla

@fitbymakayla

28 Jul, 25

53.3k

1.1k

[...] Oat Breakfast Bars from @kodiakcakes have 10g of protein per [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (4.1%)
• United Kingdom (3.6%)
• Mexico (2%)

Here is another example of Kodiak Cakes collaborating with an influencer in United States.

lobeeston x Kodiak Cakes

lobeeston

@lobeeston

19 Aug, 25

1.2M

31.8k

[...] can’t believe it :,) fav quick breaky @kodiakcakes thick and fluffy waffles ❤️ [...]

Kodiak Cakes's influencer activity vs. related brands

Kodiak Cakes competes for better-for-you convenience foods alongside Magic Spoon and CLIF BAR, with similar influencer angles around protein, active lifestyles, and easy everyday nutrition.

Total influencer content

Magic Spoon leads with 2.3k sponsored posts, significantly outpacing Kodiak Cakes (1.6k posts) and CLIF BAR (525 posts). Across all three brands, the average volume is 1.5k posts, suggesting established influencer marketing investments.

By social platform

Kodiak Cakes leads on Instagram and YouTube, while Magic Spoon leads on TikTok. The gap is most notable on TikTok, with Magic Spoon at 2k, Kodiak Cakes at 715, CLIF BAR at 143 posts. Magic Spoon's activity is particularly concentrated on TikTok. Magic Spoon posts far more on TikTok than Kodiak Cakes and CLIF BAR, while Kodiak Cakes posts far more on Instagram and is the only brand with notable YouTube activity.

By geographical market

Magic Spoon has the highest estimated sponsored-post volume in United States (1.7k posts, 76.7%), United Kingdom (93 posts, 4.1%), Brazil (88 posts, 3.9%), while Kodiak Cakes leads in Canada with 65 posts (4.1%). Looking at United States specifically, the split is Magic Spoon at 1.7k posts (76.7%), Kodiak Cakes at 1.3k posts (81.9%), CLIF BAR at 337 posts (64.1%).