THATSSOFETCH.COM.AU Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by THATSSOFETCH.COM.AU over the last 12 months.
This report breaks down where & how THATSSOFETCH.COM.AU invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with THATSSOFETCH.COM.AU, see here: THATSSOFETCH.COM.AU influencers.
Influencer activity throughout the year
THATSSOFETCH.COM.AU's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
THATSSOFETCH.COM.AU's influencer activity by month
Number of sponsored posts
THATSSOFETCH.COM.AU's sponsored post volume appears to trend upward over the 12-month period, rising from 116 posts in January to 188 in December. The peak month, October, reached 228 posts, 124% higher than the monthly average of 102.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of THATSSOFETCH.COM.AU's sponsored influencer collaborations break down by social platform:
- Instagram: 660 posts (53.4%)
- TikTok: 576 posts (46.6%)
THATSSOFETCH.COM.AU's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for THATSSOFETCH.COM.AU.
Here are 2 examples of THATSSOFETCH.COM.AU's recent sponsored collaborations (one each for Instagram, TikTok).
allie.jones_ x THATSSOFETCH.COM.AU
Influencer bio
📍LA • Media, Content, & PR Agency • Co-Founder @topshows @thejones.agency • It’s cool to be kind ✨
Collaboration metrics
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thriver1723 x THATSSOFETCH.COM.AU
Influencer bio
Mom and BC survivor INSTA: @thriver1723 Taking it one day at a time 💕
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 70.2%
- Reels: 29.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers THATSSOFETCH.COM.AU are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
THATSSOFETCH.COM.AU's influencers average views (Instagram)
Based on each influencer's average views per post
THATSSOFETCH.COM.AU's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (12.4k avg views/post):
bellarivv x THATSSOFETCH.COM.AU
Influencer bio
Fitness trainer | content creator | officially a mother Tiktok: bellarivv (103k) DM/ email for UGC, collabs or PT 📍currently in Rhodes
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (1.3k avg views/post):
safiyah.robins x THATSSOFETCH.COM.AU
Influencer bio
Syd, Aus 🎀 💌 partnerships@safiyahrobins.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
THATSSOFETCH.COM.AU's repeat partnerships
Out of 772 unique influencers in our dataset, 14 of them (2%) posted content for THATSSOFETCH.COM.AU in 3 or more separate calendar months. The most consistent partner is @cristaldale_, who has collaborated across 11 months with 29 total posts.
Here are 3 examples of THATSSOFETCH.COM.AU's repeat influencer partnerships, with links to the sponsored content.
_maddie.bee x THATSSOFETCH.COM.AU
martyna62 x THATSSOFETCH.COM.AU
sadiebaby08 x THATSSOFETCH.COM.AU
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where THATSSOFETCH.COM.AU had the most influencer activity. 40% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (20.7%)
- United Kingdom (15.4%)
- Brazil (2.8%)
THATSSOFETCH.COM.AU's influencer activity by market
Here is another example of THATSSOFETCH.COM.AU collaborating with an influencer in United States.
swiftysavvy x THATSSOFETCH.COM.AU
THATSSOFETCH.COM.AU's influencer activity vs. related brands
THATSSOFETCH.COM.AU targets Australian trend-fashion shoppers; Showpo and PEPPERMAYO compete for the same social-first audience with similar party/occasion edits and influencer-led outfit styling.
Total influencer content
THATSSOFETCH.COM.AU vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 23.6K sponsored posts, significantly outpacing Showpo (2.8K posts) and THATSSOFETCH.COM.AU (1.2K posts). Across all three brands, the average volume is 9.2K posts, indicating mature, scaled influencer programs. PEPPERMAYO has far more total posts than THATSSOFETCH.COM.AU and Showpo.
By social platform
THATSSOFETCH.COM.AU vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, PEPPERMAYO leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with PEPPERMAYO at 18K, Showpo at 930, THATSSOFETCH.COM.AU at 576 posts. PEPPERMAYO's activity is particularly concentrated on TikTok. On TikTok, PEPPERMAYO has far more posts than THATSSOFETCH.COM.AU and Showpo.
By geographical market
THATSSOFETCH.COM.AU vs. related brands influencer activity (by country)
Estimated sponsored posts in THATSSOFETCH.COM.AU's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (10K posts, 42.8%), United Kingdom (3.8K posts, 15.9%), Australia (2K posts, 8.4%). Looking at United States specifically, the split is PEPPERMAYO at 10K posts (42.8%), Showpo at 1.4K posts (48.5%), THATSSOFETCH.COM.AU at 494 posts (40%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Showpo's Influencer Marketing Strategy
- PEPPERMAYO's Influencer Marketing Strategy
- OLLY's Influencer Marketing Strategy
- philosophy's Influencer Marketing Strategy
- NABLA Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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