THATSSOFETCH.COM.AU Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.2k pieces of influencer content sponsored by THATSSOFETCH.COM.AU over the last 12 months.
This report breaks down where & how THATSSOFETCH.COM.AU invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with THATSSOFETCH.COM.AU, see here: THATSSOFETCH.COM.AU influencers.
Influencer activity throughout the year
THATSSOFETCH.COM.AU's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
THATSSOFETCH.COM.AU's influencer activity by month
Number of sponsored posts
THATSSOFETCH.COM.AU's sponsored post volume appears to trend upward over the 12-month period, rising from 113 posts in January to 186 in December. The peak month, June, reached 306 posts, 69% higher than the monthly average of 181.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of THATSSOFETCH.COM.AU's sponsored influencer collaborations break down by social platform:
- TikTok: 1.1k posts (52.2%)
- Instagram: 1.0k posts (47.8%)
THATSSOFETCH.COM.AU's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for THATSSOFETCH.COM.AU.
Here are 2 examples of THATSSOFETCH.COM.AU's recent sponsored collaborations (one each for Instagram, TikTok).
jenna.sinatra x THATSSOFETCH.COM.AU
Influencer bio
nj🦋🌻🌞🌎🌟 ✉️: jenna@outshinetalent.com snap: jenna_sinatra tiktok: jennasinatra
Collaboration metrics
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lucysleight2 x THATSSOFETCH.COM.AU
Influencer bio
alter my clothes & get ready with me sunday reset obsessed 🫧 millie@thecreatorco.co.uk
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.8%
- Carousels: 3.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers THATSSOFETCH.COM.AU are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
THATSSOFETCH.COM.AU's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.5% of partnerships featuring creators averaging 1K-5K views, THATSSOFETCH.COM.AU's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (306.7k avg views/post):
ruby_laddhudson x THATSSOFETCH.COM.AU
Influencer bio
30k? By 4th of June *parent owned* - over 16 backup @Rubysbackup 💕 Pr/collab💌 rladdhudson@gmail.com Member of the @Aussie Glowhouse 💓
Collaboration metrics
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And here is another example with a smaller creator on TikTok (8.6k avg views/post):
lit_hauls_vlogsss x THATSSOFETCH.COM.AU
Influencer bio
MD | JMU lifestyle | hauls | grwm | college life 💌sophiaecornblatt@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
THATSSOFETCH.COM.AU's repeat partnerships
Out of 1.3k unique influencers in our dataset, 32 of them (3%) posted content for THATSSOFETCH.COM.AU in 3 or more separate calendar months. The most consistent partner is @cristaldale_, who has collaborated across 11 months with 34 total posts.
Here are 3 examples of THATSSOFETCH.COM.AU's repeat influencer partnerships, with links to the sponsored content.
lucysleight2 x THATSSOFETCH.COM.AU
martyna62 x THATSSOFETCH.COM.AU
sammielkershaw x THATSSOFETCH.COM.AU
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where THATSSOFETCH.COM.AU had the most influencer activity. 42.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (18.3%)
- United Kingdom (15.1%)
- Brazil (2.8%)
THATSSOFETCH.COM.AU's influencer activity by market
Here is another example of THATSSOFETCH.COM.AU collaborating with an influencer in United States.
thriver1723 x THATSSOFETCH.COM.AU
THATSSOFETCH.COM.AU's influencer activity vs. related brands
THATSSOFETCH.COM.AU, Showpo, and PEPPERMAYO share a similar AU/NZ trend-driven women’s fashion audience, competing through influencer try-ons, party looks, and fast drop cycles.
Total influencer content
THATSSOFETCH.COM.AU vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 52.6k sponsored posts, significantly outpacing Showpo (3k posts) and THATSSOFETCH.COM.AU (2.2k posts). Across all three brands, the average volume is 19.3k posts, indicating mature, scaled influencer programs. PEPPERMAYO has far more total posts than THATSSOFETCH.COM.AU and Showpo.
By social platform
THATSSOFETCH.COM.AU vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, PEPPERMAYO leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with PEPPERMAYO at 30.8k, Showpo at 1.8k, THATSSOFETCH.COM.AU at 1k posts. On Instagram and TikTok, PEPPERMAYO has far more posts than THATSSOFETCH.COM.AU and Showpo.
By geographical market
THATSSOFETCH.COM.AU vs. related brands influencer activity (by country)
Estimated sponsored posts in THATSSOFETCH.COM.AU's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (24k posts, 45.5%), United Kingdom (6.3k posts, 12%), Australia (5.3k posts, 10%). Looking at United States specifically, the split is PEPPERMAYO at 24k posts (45.5%), Showpo at 1.5k posts (49.2%), THATSSOFETCH.COM.AU at 929 posts (42.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Showpo's Influencer Marketing Strategy
- PEPPERMAYO's Influencer Marketing Strategy
- Summer Fridays's Influencer Marketing Strategy
- UKLASH's Influencer Marketing Strategy
- FrostBuddy's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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