THATSSOFETCH.COM.AU Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 256 pieces of influencer content sponsored by THATSSOFETCH.COM.AU over the last 12 months.

This report breaks down where & how THATSSOFETCH.COM.AU invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with THATSSOFETCH.COM.AU, see here: THATSSOFETCH.COM.AU influencers.

Influencer activity throughout the year

THATSSOFETCH.COM.AU's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

THATSSOFETCH.COM.AU's sponsored post volume peaks in July with 48 posts, 129% higher than the monthly average of 21. March recorded the lowest activity at 8 posts, 62% below average. This may indicate a spring and summer campaign focus.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of THATSSOFETCH.COM.AU's sponsored influencer collaborations break down by social platform:

• Instagram: 170 posts (66.4%)
• TikTok: 86 posts (33.6%)

Instagram influencer marketing is a clear focus for THATSSOFETCH.COM.AU.

Here are 2 examples of THATSSOFETCH.COM.AU's recent sponsored collaborations (one each for Instagram, TikTok).

_la_sary__ x THATSSOFETCH.COM.AU

_la_sary__

@_la_sary__

18 Dec, 25

34.1k

Christmas gala dinner ⚽️🎄 @sportitalia_official @sportitalia_village Dress: @thatssofetchau *gifted

Influencer bio

Student at acting academy 🎬 Travel ✈️ fashion & beauty 🤍 💌sary.lorusso21@gmail.com

Collaboration metrics

Post views34.1k

Post EMV $1.0k

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yourdoll_marga x THATSSOFETCH.COM.AU

yourdoll_marga

@yourdoll_marga

18 Aug, 25

46.4k

3.9k

1 dress 5 styles ✨ @Thats So Fetch @thatssofetchus #OOTD #outfitideas #nana #fashiontiktok #yourdollmarga

Influencer bio

📍Las Vegas ℬℯ𝒶𝓊𝓉𝓎, 𝒻𝒶𝓈𝒽𝒾ℴ𝓃, ℯ𝓃𝒹𝓁ℯ𝓈𝓈 𝓈𝒸𝓇ℴ𝓁𝓁𝓈. ౨ৎ 💌: garietcsn@gmail.com

Collaboration metrics

Post views46.4k

Post EMV $1.1k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

THATSSOFETCH.COM.AU's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (16.9k avg views/post):

blackgapprincess x THATSSOFETCH.COM.AU

blackgapprincess

@blackgapprincess

20 Jul, 26

1.8k

169

Gdwm- festival season :3 Bikini top - @Ardene Plum top and skirt- @Thats So Fetch Brown top - @PEPPERMAYO Boots - @White Fox Boutique

Influencer bio

📍🇨🇦 IG: @webeecca 💌: webeecca@gmail.com

Collaboration metrics

Post views1.8k

Post EMV $45

More influencer data

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And here is another example with a smaller creator on TikTok (630 avg views/post):

floss.screeton x THATSSOFETCH.COM.AU

floss.screeton

@floss.screeton

06 Jul, 26

723

32

@Thats So Fetch UK Try on haul! #thatssofetchhaul #thatssofetch #tryonhaul #summeroutfitinspo #fyp

Influencer bio

flossiescreeton@hotmail.co.uk 💛🫶🏼✨

Collaboration metrics

Post views723

Post EMV $16

More influencer data

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Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Australia (18%)
• United Kingdom (14.3%)
• Brazil (2.3%)

Here is another example of THATSSOFETCH.COM.AU collaborating with an influencer in United States.

vee_styledit x THATSSOFETCH.COM.AU

vee_styledit

@vee_styledit

17 Feb, 26

42.2k

1.1k

New favorite set 😍 tops are size small, bottoms XS. Bottoms have a pocket in the waist line! • #pilatesoutfit #gymwear #activewear #workoutset @Thats So Fetch

THATSSOFETCH.COM.AU's influencer activity vs. related brands

THATSSOFETCH.COM.AU competes in Australia-led trend womenswear with Showpo and PEPPERMAYO, all targeting similar party/occasion and social styling needs. Their influencer strategies commonly revolve around try-ons, discount codes, and event outfit edits.

Total influencer content

PEPPERMAYO leads with 25.3k sponsored posts, significantly outpacing Showpo (2.9k posts) and THATSSOFETCH.COM.AU (256 posts). Across all three brands, the average volume is 9.5k posts, indicating mature, scaled influencer programs. PEPPERMAYO has a much higher total post count than Showpo and THATSSOFETCH.COM.AU.

By social platform

Among these brands, PEPPERMAYO leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with PEPPERMAYO at 19.7k, Showpo at 1.1k, THATSSOFETCH.COM.AU at 86 posts. PEPPERMAYO's activity is particularly concentrated on TikTok. On TikTok and Instagram, PEPPERMAYO posts far more than Showpo and THATSSOFETCH.COM.AU, while THATSSOFETCH.COM.AU has no YouTube posts.

By geographical market

PEPPERMAYO has the highest estimated sponsored-post volume in United States (12k posts, 48.3%), United Kingdom (3.1k posts, 12.1%), Australia (2.8k posts, 10.9%). Looking at United States specifically, the split is PEPPERMAYO at 12k posts (48.3%), Showpo at 1.4k posts (47.3%), THATSSOFETCH.COM.AU at 116 posts (45.5%).