THATSSOFETCH.COM.AU Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 238 pieces of influencer content sponsored by THATSSOFETCH.COM.AU over the last 12 months.
This report breaks down where & how THATSSOFETCH.COM.AU invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with THATSSOFETCH.COM.AU, see here: THATSSOFETCH.COM.AU influencers.
Influencer activity throughout the year
THATSSOFETCH.COM.AU's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
THATSSOFETCH.COM.AU's influencer activity by month
Number of sponsored posts
THATSSOFETCH.COM.AU's sponsored post volume peaks in May with 33 posts, 65% higher than the monthly average of 20. January recorded the lowest activity at 7 posts, 65% below average.
THATSSOFETCH.COM.AU's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 247.4k, while January recorded the least at 877. Across all tracked posts in the 12-month window, average views per post were 3k. Interestingly, the highest-view month (June) does not align with peak post volume (May), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @jenna.sinatra, generated 230.9k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of THATSSOFETCH.COM.AU's sponsored influencer collaborations break down by social platform:
- Instagram: 238 posts (100%)
THATSSOFETCH.COM.AU's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for THATSSOFETCH.COM.AU.
Here are 1 examples of THATSSOFETCH.COM.AU's recent sponsored collaborations (one each for Instagram).
jenna.sinatra x THATSSOFETCH.COM.AU
Influencer bio
nj🦋🌻🌞🌎🌟 ✉️: jenna@outshinetalent.com snap: jenna_sinatra tiktok: jennasinatra
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 81.9%
- Reels: 18.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers THATSSOFETCH.COM.AU are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
THATSSOFETCH.COM.AU's influencers average views (Instagram)
Based on each influencer's average views per post
With 42.4% of partnerships featuring creators averaging 1K-5K views, THATSSOFETCH.COM.AU's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (17.9k avg views/post):
bobbieebrownn x THATSSOFETCH.COM.AU
Influencer bio
Model | Actress | Fashion | Lifestyle 📍London @vanityskinlondon Follow me on TikTok: @bobbieebrownn
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (1.7k avg views/post):
savannah.monique x THATSSOFETCH.COM.AU
Influencer bio
my digital diary ✧₊º📷∙ₒ @velocity_activewear athlete ‘SAVANNAH’ @halohairextensionsperth ‘SAVHH15’ 💌 hello@wetcreativeagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
THATSSOFETCH.COM.AU's repeat partnerships
Out of 150 unique influencers in our dataset, 10 of them (7%) posted content for THATSSOFETCH.COM.AU in 3 or more separate calendar months. The most consistent partner is @cristaldale_, who has collaborated across 6 months with 11 total posts. @cristaldale_ alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of THATSSOFETCH.COM.AU's repeat influencer partnerships, with links to the sponsored content.
cristaldale_ x THATSSOFETCH.COM.AU
savannah.monique x THATSSOFETCH.COM.AU
imkayyyyyyyyyy x THATSSOFETCH.COM.AU
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where THATSSOFETCH.COM.AU had the most influencer activity. 41.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (18.7%)
- United Kingdom (15.7%)
- Brazil (3%)
THATSSOFETCH.COM.AU's influencer activity by market
Here is another example of THATSSOFETCH.COM.AU collaborating with an influencer in Australia.
kusumita.k x THATSSOFETCH.COM.AU
THATSSOFETCH.COM.AU's influencer activity vs. related brands
THATSSOFETCH.COM.AU shares an Australian, party-and-trend women’s fashion lane with Showpo and PEPPERMAYO. All three compete for the same social shopping audience driven by outfit reels, try-ons, and discount code conversions.
Total influencer content
THATSSOFETCH.COM.AU vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 10.8k sponsored posts, significantly outpacing Showpo (415 posts) and THATSSOFETCH.COM.AU (238 posts). Across all three brands, the average volume is 3.8k posts, indicating mature, scaled influencer programs. PEPPERMAYO has far more total posts than THATSSOFETCH.COM.AU and Showpo.
By social platform
THATSSOFETCH.COM.AU vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, PEPPERMAYO leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with PEPPERMAYO at 7.6k, Showpo at 241, THATSSOFETCH.COM.AU at 238 posts. THATSSOFETCH.COM.AU's activity is particularly concentrated on Instagram. On Instagram and TikTok, PEPPERMAYO has far more posts than THATSSOFETCH.COM.AU and Showpo.
By geographical market
THATSSOFETCH.COM.AU vs. related brands influencer activity (by country)
Estimated sponsored posts in THATSSOFETCH.COM.AU's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (4.5k posts, 42.1%), United Kingdom (1.6k posts, 14.5%), Australia (798 posts, 7.4%). Looking at United States specifically, the split is PEPPERMAYO at 4.5k posts (42.1%), Showpo at 203 posts (49%), THATSSOFETCH.COM.AU at 99 posts (41.6%).
Read more influencer strategy breakdowns
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