PinkBlush Maternity Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by PinkBlush Maternity over the last 12 months.
This report breaks down where & how PinkBlush Maternity invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PinkBlush Maternity, see here: PinkBlush Maternity influencers.
Influencer activity throughout the year
PinkBlush Maternity's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PinkBlush Maternity's influencer activity by month
Number of sponsored posts
PinkBlush Maternity's influencer output appears relatively consistent throughout the year, averaging about 102 sponsored posts per month. March recorded the highest volume at 166 posts (63% above average), while July was the quietest at 60 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PinkBlush Maternity's sponsored influencer collaborations break down by social platform:
- Instagram: 869 posts (70.7%)
- TikTok: 358 posts (29.1%)
- YouTube: 3 posts (0.2%)
PinkBlush Maternity's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PinkBlush Maternity.
Here are 3 examples of PinkBlush Maternity's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jaelynkayy x PinkBlush Maternity
Influencer bio
AZ | wife + mom to be ⋆. 𐙚 ˚ loves: the stage, film cameras, & mickey ears @jaelynkayphoto @drivethruhotties @hunnybabeco
Collaboration metrics
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brittany.scovel x PinkBlush Maternity
Influencer bio
Raised Right. Acts Wrong. Wife + Growing our miracle 🌈 I O W A 🌽 | Back up personality --> @bullshttingwbrittany brittany@mhmedia.management
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
aurtencio x PinkBlush Maternity
Influencer bio
Style, fashion, and culture For lifestyle content - follow my second channel @ausrena!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 61.7%
- Posts: 38.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers PinkBlush Maternity are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PinkBlush Maternity's influencers average views (Instagram)
Based on each influencer's average views per post
PinkBlush Maternity's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (29.3k avg views/post):
_hertime_ x PinkBlush Maternity
Influencer bio
UGC Creator ⋒ Life • Style • Motherhood ⋒ ⊹ a little bit of everyday mom life
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.7k avg views/post):
alythebagel x PinkBlush Maternity
![Instagram post by @alythebagel for PinkBlush Maternity. Caption reads: [...] in time for fall 🍂☕️ Thank you....](https://images.od.modash.io/d8bcf528c7a7978fcbc823dce3042dacc076713e)
Influencer bio
✿ NC 📍 | somebody’s mama | @davidthebagel 🍯✿ Founder of @northcarolinamomtok 🌸 💌 Collab : Alyssabeggel@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PinkBlush Maternity's repeat partnerships
Out of 763 unique influencers in our dataset, 26 of them (3%) posted content for PinkBlush Maternity in 3 or more separate calendar months. The most consistent partner is @elizabethmarievilla, who has collaborated across 6 months with 12 total posts.
Here are 3 examples of PinkBlush Maternity's repeat influencer partnerships, with links to the sponsored content.
amberbornhorst x PinkBlush Maternity
![Instagram post by @amberbornhorst for PinkBlush Maternity. Caption reads: [...] gives you 15% off! @pinkblushmaternity....](https://images.od.modash.io/c2584adf5348188a4a7c5befc84e97f653ff9db7)
![Instagram post by @amberbornhorst for PinkBlush Maternity. Caption reads: [...] gives you 15% off! @pinkblushmaternity....](https://images.od.modash.io/bc1265b93c38c931872c96d720a58ff9aa94cac3)
![Instagram post by @amberbornhorst for PinkBlush Maternity. Caption reads: [...] gives you 15% off! @pinkblushmaternity....](https://images.od.modash.io/e201594f629265ef52226b86fa946dd4584853ee)
jaelynkayy x PinkBlush Maternity
![TikTok post by @jaelynkayy for PinkBlush Maternity. Caption reads: [...] gifted and 🔗 from @PinkBlush Maternity....](https://images.od.modash.io/d86333e64f01a6a746591b85adcd186e49b53400)
![TikTok post by @jaelynkayy for PinkBlush Maternity. Caption reads: [...] as always) THANK YOU @PinkBlush Maternity....](https://images.od.modash.io/a8b2564a6e826198703251d4731a31d6cd2c6f9f)
![TikTok post by @jaelynkayy for PinkBlush Maternity. Caption reads: [...] is new & gifted from @PinkBlush Maternity....](https://images.od.modash.io/78ae9d75989dec207c4cb9ab07ac560cf75f6efb)
gigimaternando x PinkBlush Maternity
![Instagram post by @gigimaternando for PinkBlush Maternity. Caption reads: [...] Thank you so much @pinkblushmaternity Gifted....](https://images.od.modash.io/f807aa55f7d65dab1eba00d8d4dae8c4db7b6f8a)
![Instagram post by @gigimaternando for PinkBlush Maternity. Caption reads: [...] I love them @pinkblushmaternity Gifted #ad....](https://images.od.modash.io/73943810042a3a7efc68fd9ed0fa507f7e957784)
![Instagram post by @gigimaternando for PinkBlush Maternity. Caption reads: [...] me decide.🥰💖 Thanks @pinkblushmaternity....](https://images.od.modash.io/07d0506572ded4ead54e573bbaec4358254578c8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PinkBlush Maternity had the most influencer activity. 79.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (5.9%)
- United Kingdom (3.3%)
- Brazil (2.5%)
PinkBlush Maternity's influencer activity by market
Here is another example of PinkBlush Maternity collaborating with an influencer in United States.
rave.skye x PinkBlush Maternity
PinkBlush Maternity's influencer activity vs. related brands
PinkBlush Maternity competes with PatPat and Shapellx for pregnancy and postpartum-adjacent shoppers, where creator-led fit checks, bump-friendly styling, and comfort validation are key.
Total influencer content
PinkBlush Maternity vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Shapellx leads with 12.6k sponsored posts, significantly outpacing PatPat (4.1k posts) and PinkBlush Maternity (1.2k posts). Across all three brands, the average volume is 6k posts, indicating mature, scaled influencer programs. Shapellx has several times more total posts than PinkBlush Maternity and PatPat.
By social platform
PinkBlush Maternity vs. related brands influencer activity (by social platform)
Sponsored posts by platform
PinkBlush Maternity leads on Instagram, while Shapellx has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Shapellx at 12.3k, PatPat at 3.8k, PinkBlush Maternity at 358 posts. PinkBlush Maternity's activity is particularly concentrated on Instagram. PatPat and Shapellx have far more TikTok posts than PinkBlush Maternity, while PinkBlush Maternity has far more Instagram posts than PatPat and Shapellx.
By geographical market
PinkBlush Maternity vs. related brands influencer activity (by country)
Estimated sponsored posts in PinkBlush Maternity's top markets
Shapellx has the highest estimated sponsored-post volume in United States (10k posts, 80.8%), India (515 posts, 4.1%), United Kingdom (339 posts, 2.7%), while PatPat has the highest estimated sponsored-post volume in Brazil (556 posts, 13.5%), Italy (333 posts, 8.1%), while PinkBlush Maternity leads in Canada with 73 posts (5.9%). Looking at United States specifically, the split is Shapellx at 10k posts (80.8%), PatPat at 1.6k posts (38.9%), PinkBlush Maternity at 974 posts (79.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- PatPat's Influencer Marketing Strategy
- Shapellx's Influencer Marketing Strategy
- KARL LAGERFELD's Influencer Marketing Strategy
- IGK Hair's Influencer Marketing Strategy
- Theinkeylist's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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