PinkBlush Maternity Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 328 pieces of influencer content sponsored by PinkBlush Maternity over the last 12 months.

This report breaks down where & how PinkBlush Maternity invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PinkBlush Maternity, see here: PinkBlush Maternity influencers.

Influencer activity throughout the year

PinkBlush Maternity's influencer output appears relatively consistent throughout the year, averaging about 27 sponsored posts per month. July recorded the highest volume at 35 posts (30% above average), while November was the quietest at 20 posts.

May generated the most views at 484k, while April recorded the least at 9k. Across all tracked posts in the 12-month window, average views per post were 4.1k. Interestingly, the highest-view month (May) does not align with peak post volume (July), which could indicate performance differences across months. Views appear strongest in late spring and early summer, with top-performing months concentrated from May to July. The top-performing tracked post, by @allisarose, generated 269.8k views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PinkBlush Maternity's sponsored influencer collaborations break down by social platform:

• Instagram: 257 posts (78.4%)
• TikTok: 68 posts (20.7%)
• YouTube: 3 posts (0.9%)

Instagram influencer marketing is a clear focus for PinkBlush Maternity.

Here are 3 examples of PinkBlush Maternity's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

allisarose x PinkBlush Maternity

allisarose

@allisarose

14 May, 25

269.8k

1.5k

[...] I’m past 6 months it’s FLYING 🥹 @pinkblushmaternity #pregnant #pregnancy #maternity [...]

Influencer bio

Long Island, NY Sebastian’s mommy 🧸☁️ allisa@dead.center

Collaboration metrics

Post views 269.8k

Post EMV $8.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

summeripock_ x PinkBlush Maternity

summeripock_

@summeripock_

25 Jul, 25

41.6k

993

in LOVE @PinkBlush Maternity #prettyinpinkblush [...]

Influencer bio

scrunchy mama🪿 wife | Jesus | boy mom summergrace.collab@gmail.com

Collaboration metrics

Post views 41.6k

Post EMV $882

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

StephanieHajal x PinkBlush Maternity

StephanieHajal

@StephanieHajal

14 May, 25

20.3k

16

[...] Pink Blush Maternity https://www.pinkblushmaternity.com/ -Save 15% with code [...]

Influencer bio

Hi🤍 Mom of 2 sharing helpful & honest baby, toddler, & motherhood videos to inspire the daily mama✨ I take a simple and very practical approach to motherhood, so no fancy products here. I share topics including first-time parent tips, baby/toddler food ideas, and stay-at-home mom (SAHM) routines! I’m a 30 year old wife and stay-at-home toddler mom to our 4 year old daughter, Gianna, & 6 month old son, Roman. My goal is to make helpful videos that answer the questions I had before becoming a parent….because I had a million haha! I share my honest experience with you & do all the babyhood research so that you don’t have to. Make sure you subscribe for more mom videos! Soo glad you are here to follow my motherhood journey x Let’s be friends on IG! @stephaniehajal Business Inquiries and Collaboration: stephaniemhajal@gmail.com

Collaboration metrics

Post views 20.3k

Post EMV $610

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 53.2% of partnerships featuring creators averaging 1K-5K views, PinkBlush Maternity's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (20.4k avg views/post):

amandawarren__ x PinkBlush Maternity

amandawarren__

@amandawarren__

05 Sep, 25

18.1k

213

[...] Let me know in the comments! 👇 #PinkBlushMaternity #MaternityStyle #FallFashion [...]

Influencer bio

Where you’ll Find 🤍 Family • Food • Hosting • Home Currently Remodeling our 4th Home

Collaboration metrics

Post views 18.1k

Post EMV $565

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.1k avg views/post):

hanncoleman x PinkBlush Maternity

hanncoleman

@hanncoleman

17 May, 25

6.2k

164

[...] In love with this dress from @pinkblushmaternity / find link in shopmy under [...]

Influencer bio

Colorado new mom, traveler, fitness lover 🩵 💌 hannah.coleman@suavemgmt.com @ptulaactive code HANN tiktok, affiliate links & amazon ⇣

Collaboration metrics

Post views 6.2k

Post EMV $203

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

PinkBlush Maternity's repeat partnerships

cessyandcrew x PinkBlush Maternity

cessyandcrew

@cessyandcrew

31 Jul, 25

1.7k

407

[...] fashion can’t slay? 🤰🏻@pinkblushmaternity summer statement dresses [...]

cessyandcrew

@cessyandcrew

20 Aug, 25

1.3k

406

[...] maternity looks from @pinkblushmaternity Fall in the Bay Area [...]

cessyandcrew

@cessyandcrew

16 May, 25

1.1k

249

[...] some new clothes from @pinkblushmaternity . I chose these pieces [...]

rave.skye x PinkBlush Maternity

rave.skye

@rave.skye

21 Nov, 25

11.2k

212

@pinkblushmaternity getting me through the [...]

rave.skye

@rave.skye

26 Aug, 25

4.9k

105

[...] pregnancy & postpartum @pinkblushmaternity #prettyinpinkblush [...]

rave.skye

@rave.skye

01 Dec, 25

451

[...] #gifted @pinkblushmaternity

wearethereillys x PinkBlush Maternity

wearethereillys

@wearethereillys

01 Feb, 25

425

[...] so excited to discover PinkBlush Maternity (@pinkblushmaternity)! [...]

wearethereillys

@wearethereillys

11 May, 25

408

[...] Mother’s Day… and these @pinkblushmaternity dresses felt like the [...]

wearethereillys

@wearethereillys

03 Apr, 25

401

[...] spring dresses! 💙✨ @pinkblushmaternity sent me these gorgeous [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (5.7%)
• United Kingdom (3.1%)
• Brazil (2.5%)

Here is another example of PinkBlush Maternity collaborating with an influencer in United States.

madiiwrites x PinkBlush Maternity

madiiwrites

@madiiwrites

04 May, 25

71.7k

318

[...] #momof5 #prettyinpinkblush #pinkblushmaternity #pbambassador #ad, #sponsored [...]

PinkBlush Maternity's influencer activity vs. related brands

PinkBlush Maternity competes with PatPat for mom-focused apparel spending and shares adjacent needs with Shapellx around maternity-friendly comfort and fit. These are practical peers for comparing creator try-ons, bump-friendly styling, and family lifestyle content.

Total influencer content

Shapellx leads with 5k sponsored posts, significantly outpacing PatPat (884 posts) and PinkBlush Maternity (328 posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs. Shapellx has several times more total posts than PatPat and PinkBlush Maternity.

By social platform

Among these brands, Shapellx leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Shapellx at 3.6k, PatPat at 762, PinkBlush Maternity at 68 posts. PinkBlush Maternity's activity is particularly concentrated on Instagram. On TikTok, Shapellx posts several times more than PatPat and far more than PinkBlush Maternity.

By geographical market

Shapellx has the highest estimated sponsored-post volume in United States (3.7k posts, 74.3%), United Kingdom (181 posts, 3.6%), Brazil (156 posts, 3.1%), while PinkBlush Maternity leads in Canada with 19 posts (5.7%). Looking at United States specifically, the split is Shapellx at 3.7k posts (74.3%), PatPat at 347 posts (39.3%), PinkBlush Maternity at 259 posts (78.9%).