PinkBlush Maternity Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.2k pieces of influencer content sponsored by PinkBlush Maternity over the last 12 months.

This report breaks down where & how PinkBlush Maternity invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PinkBlush Maternity, see here: PinkBlush Maternity influencers.

Influencer activity throughout the year

PinkBlush Maternity's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

PinkBlush Maternity's influencer output appears relatively consistent throughout the year, averaging about 100 sponsored posts per month. March recorded the highest volume at 167 posts (67% above average), while September was the quietest at 53 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PinkBlush Maternity's sponsored influencer collaborations break down by social platform:

• Instagram: 830 posts (69.3%)
• TikTok: 365 posts (30.5%)
• YouTube: 3 posts (0.3%)

Instagram influencer marketing is a clear focus for PinkBlush Maternity.

Here are 3 examples of PinkBlush Maternity's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

jaelynkayy x PinkBlush Maternity

jaelynkayy

@jaelynkayy

25 May, 26

1.7M

90.4k

THANK YOU @pinkblushmaternity for the gifted dresses 🫶🏼🤍👶🏼✨ [...]

Influencer bio

daisy’s mom ⋆˙⟡ tanner’s wife the stage, mickey ears, + motherhood ⋆. 𐙚 ˚ 170k besties on tiktok!! @drivethruhotties @jaelynkayphoto @hunnybabeco

Collaboration metrics

Post views1.7M

Post EMV $60.9k

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brittany.scovel x PinkBlush Maternity

brittany.scovel

@brittany.scovel

22 Apr, 26

108.9k

9.2k

Summer fits loadingggg ✨ @PinkBlush Maternity #bumpfriendly #pinkblush [...]

Influencer bio

Raised Right. Acts Wrong. Wife + Girl Mom IA/MO | Back up personality --> @bullshttingwbrittany brittany@mhmedia.management

Collaboration metrics

Post views108.9k

Post EMV $2.6k

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aurtencio x PinkBlush Maternity

aurtencio

@aurtencio

12 Apr, 26

360

9

I was 30 weeks pregnant when I filmed this video. All pieces were gifted, but I don't receive any commission fees if you choose to purchase. My body measurements during the filming of this video (30 weeks): Weight: ~124 lbs Height: 5'2 Bottoms: Black Solid Basic Maternity Leggings Size S Inseam: 25” Wide Leg Raw Hem Maternity Jeans Size: 24 Color: Black Inseam: 26” Wide Leg Raw Hem Maternity Jeans Size: S Color: Beige Tops: Basic Short Sleeve Maternity Fitted Top Size: S Color: White Charcoal Sleeve Ruched Maternity Active Top Size S Heathered Ribbed Mock Neck Long Sleeve Maternity Top Size S Color: Mocha Striped Oversized Polo Maternity Sweater Size: S Color: Brown Jumpsuit: Sleeveless Pocketed Wide Leg Maternity Jumpsuit Size: S Color: Black Inseam: 25 Pink Dress: Petite Pink Solid Off Shoulder Maternity Maxi Dress Size: S My Socials: ✦ For more pregnancy content: ‪‪@ausrena‬ (my second YouTube) ✦ Instagram: @aurtencio / aurtencio ✦ TikTok: @aurtencio ✦ X: @aurtencio #MaternityHaul #PinkBlush #PregnancyStyle #MaternityOutfits #ThirdTrimester #SecondTrimester #PetiteStyle #PregnancyFashion

Influencer bio

🛍️ Fashion psychology, style theory, consumer behavior, and reviews 🔍 Helping you understand why fashion works, not just what to wear. ✍️ Read my articles on Substack: https://aurtencio.substack.com/ 📍 Based in Toronto For more of my life - follow my second channel @ausrena

Collaboration metrics

Post views360

Post EMV $12

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

PinkBlush Maternity's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (22.9k avg views/post):

_hertime_ x PinkBlush Maternity

_hertime_

@_hertime_

29 May, 26

40

Which is your favorite? 🩷🌸🩰 @pinkblushmaternity #prettyinpinkblush #gifted [...]

Influencer bio

UGC Creator ⋒ Life • Style • Motherhood ⋒ ⊹ a little bit of everyday mom life SHOP my finds 👇

Collaboration metrics

Post likes40

Post EMV $4

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And here is another example with a smaller creator on Instagram (4.2k avg views/post):

alitaylifestyle x PinkBlush Maternity

alitaylifestyle

@alitaylifestyle

31 Mar, 26

62

Maternity Plus summer looks🤰☀️ @pinkblushmaternity XL & 1X items. 11 months post [...]

Influencer bio

Unapologetically me 🤍 Scientist 👩‍💻 NC 🏡 Wifey 👰🏼‍♀️💍

Collaboration metrics

Post likes62

Post EMV $6

More influencer data

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PinkBlush Maternity's repeat partnerships

amberbornhorst x PinkBlush Maternity

amberbornhorst

@amberbornhorst

03 May, 26

24.1k

602

[...] gives you 15% off! @pinkblushmaternity #momof5 #pbambassador [...]

amberbornhorst

@amberbornhorst

17 May, 26

11.4k

272

[...] gives you 15% off! @pinkblushmaternity #momof5 #pbambassador [...]

amberbornhorst

@amberbornhorst

24 May, 26

5k

244

[...] gives you 15% off! @pinkblushmaternity #momof5 #pbambassador [...]

mamakx2 x PinkBlush Maternity

mamakx2

@mamakx2

13 Apr, 26

1.4k

17

[...] #tiktokshop @Caden Lane @PinkBlush Maternity @Skout Organic @PURE [...]

mamakx2

@mamakx2

27 Jun, 26

561

7

@Solar Buddies @PinkBlush Maternity @Tubby Todd #CapCut

mamakx2

@mamakx2

14 Aug, 26

486

34

[...] slapping fall this year @PinkBlush Maternity #maternityfashion [...]

maxinepeters x PinkBlush Maternity

maxinepeters

@maxinepeters

24 Apr, 26

18.8k

282

[...] in this season ☁️ @pinkblushmaternity #prettyinpinkblush [...]

maxinepeters

@maxinepeters

03 Mar, 26

233

Some of the @pinkblushmaternity outfits I wore on [...]

maxinepeters

@maxinepeters

28 Apr, 26

194

[...] etc!). Thank you @pinkblushmaternity for making the cutest [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (5.8%)
• United Kingdom (3%)
• Brazil (2.5%)

Here is another example of PinkBlush Maternity collaborating with an influencer in United States.

rave.skye x PinkBlush Maternity

rave.skye

@rave.skye

21 Nov, 25

254.4k

371

@pinkblushmaternity getting me through the rest of my [...]

PinkBlush Maternity's influencer activity vs. related brands

PinkBlush Maternity competes in pregnancy and postpartum fashion with comfort and fit at the core; BloomChic overlaps on size-inclusive style shoppers, while Shapellx competes for maternity-to-postpartum support wear and creator try-ons.

Total influencer content

Shapellx leads with 12.6k sponsored posts, significantly outpacing BloomChic (6.1k posts) and PinkBlush Maternity (1.2k posts). Across all three brands, the average volume is 6.6k posts, indicating mature, scaled influencer programs. Shapellx has multiple times more total posts than both BloomChic and PinkBlush Maternity.

By social platform

Among these brands, BloomChic leads on Instagram and Shapellx leads on TikTok and YouTube. The gap is most notable on TikTok, with Shapellx at 12.4k, BloomChic at 4.4k, PinkBlush Maternity at 365 posts. BloomChic's activity is particularly concentrated on TikTok. On TikTok, Shapellx has multiple times more posts than BloomChic and PinkBlush Maternity, and Shapellx has no Instagram posts while the others do.

By geographical market

Shapellx has the highest estimated sponsored-post volume in United States (9.5k posts, 75.3%), Mexico (467 posts, 3.7%), suggesting a North America focus, while BloomChic has the highest estimated sponsored-post volume in United Kingdom (718 posts, 11.8%), Canada (262 posts, 4.3%). Looking at United States specifically, the split is Shapellx at 9.5k posts (75.3%), BloomChic at 4.4k posts (72.6%), PinkBlush Maternity at 955 posts (79.7%).