We analyzed 1.3k pieces of influencer content sponsored by PinkBlush Maternity over the last 12 months.
This report breaks down where & how PinkBlush Maternity invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PinkBlush Maternity, see here: PinkBlush Maternity influencers.
PinkBlush Maternity's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
PinkBlush Maternity's influencer output appears relatively consistent throughout the year, averaging about 104 sponsored posts per month. May recorded the highest volume at 135 posts (30% above average), while February was the quietest at 52 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PinkBlush Maternity's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PinkBlush Maternity.
Here are 3 examples of PinkBlush Maternity's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
♡ Army k9 turned SAHM ♡ mama Collab 💌: collab.raveskye@gmail.com MY ONLY ACCOUNT
Collaboration metrics
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Influencer bio
scrunchy mama🪿 wife | Jesus | boy mom summergrace.collab@gmail.com
Collaboration metrics
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Influencer bio
Hi🤍 Mom of 2 sharing helpful & honest baby, toddler, & motherhood videos to inspire the daily mama✨ I take a simple and very practical approach to motherhood, so no fancy products here. I share topics including first-time parent tips, baby/toddler food ideas, and stay-at-home mom (SAHM) routines! I’m a 30 year old wife and stay-at-home toddler mom to our 4 year old daughter, Gianna, & 6 month old son, Roman. My goal is to make helpful videos that answer the questions I had before becoming a parent….because I had a million haha! I share my honest experience with you & do all the babyhood research so that you don’t have to. Make sure you subscribe for more mom videos! Soo glad you are here to follow my motherhood journey x Let’s be friends on IG! @stephaniehajal Business Inquiries and Collaboration: stephaniemhajal@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers PinkBlush Maternity are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
PinkBlush Maternity's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (61.4k avg views/post):
Influencer bio
Hi, I’m Fritzie 💖 RN | Wife | New Mama life • outfits • navigating motherhood Blog + faves ⬇️
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.4k avg views/post):
Influencer bio
I mostly just talk about my kids and Taylor Swift, but I like other things too 🤍
Collaboration metrics
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Out of 786 unique influencers in our dataset, 19 of them (2%) posted content for PinkBlush Maternity in 3 or more separate calendar months. The most consistent partner is @pattydaviscoghlin, who has collaborated across 10 months with 24 total posts.
Here are 3 examples of PinkBlush Maternity's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where PinkBlush Maternity had the most influencer activity. 79.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of PinkBlush Maternity collaborating with an influencer in United States.
PinkBlush Maternity competes for pregnancy and postpartum shoppers, making PatPat a nearby peer in mom/ পরিবার-focused apparel and family shopping content. Shapellx overlaps on body-changing life stages and relies on similar fit-centric influencer try-ons.
Total sponsored posts tracked (last 12 months)
Shapellx leads with 10.8k sponsored posts, significantly outpacing PatPat (3.7k posts) and PinkBlush Maternity (1.3k posts). Across all three brands, the average volume is 5.3k posts, indicating mature, scaled influencer programs. Shapellx has several times more total posts than PinkBlush Maternity and PatPat.
Sponsored posts by platform
PinkBlush Maternity leads on Instagram, while Shapellx has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Shapellx at 10.6k, PatPat at 3.3k, PinkBlush Maternity at 271 posts. PinkBlush Maternity's activity is particularly concentrated on Instagram. Shapellx posts far more on TikTok than PinkBlush Maternity and PatPat, while PinkBlush Maternity has far more Instagram posts than PatPat and Shapellx.
Estimated sponsored posts in PinkBlush Maternity's top markets
Shapellx has the highest estimated sponsored-post volume in United States (8.1k posts, 74.9%), Canada (671 posts, 6.2%), United Kingdom (303 posts, 2.8%), suggesting a North America focus, while PatPat has the highest estimated sponsored-post volume in Brazil (412 posts, 11.2%), Italy (361 posts, 9.8%). Looking at United States specifically, the split is Shapellx at 8.1k posts (74.9%), PatPat at 1.4k posts (38.6%), PinkBlush Maternity at 993 posts (79.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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