We analyzed 32.2k pieces of influencer content sponsored by YoungLA over the last 12 months.
This report breaks down where & how YoungLA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with YoungLA, see here: YoungLA influencers.
YoungLA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
YoungLA's influencer output appears relatively consistent throughout the year, averaging about 2.7k sponsored posts per month. November recorded the highest volume at 3.4k posts (28% above average), while June was the quietest at 1.5k posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of YoungLA's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for YoungLA.
Here are 3 examples of YoungLA's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Everyday moments, extraordinary impact | NC 🇺🇸 @youngla Athlete -15% code ANYA @buffbunny_collection Athlete -10% code ANYA 📧 contact@vallitfit.com
Collaboration metrics
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Influencer bio
YoungLA | "REBECCA"
Collaboration metrics
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Influencer bio
I'M NOT SPECIAL, I'M JUST CONSISTENT | New Videos Every Other Saturday at 10am EST! For Business Inquiries: caseykellyfit@gmail.com Sponsors: Ryse Supplements: code CASEY for 15% off (rysesupps.com) YoungLA: code CASEY for 15% off (YoungLA.com) Helimix: code CASEY for 20% off (helimix.com)
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers YoungLA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
YoungLA's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.3M avg views/post):
Influencer bio
24 | GYM | NATURAL AESTHETIC ♠️ U mad brah? @youngla | CODE: ALEXXSIOR
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post):
Influencer bio
Nutrition Coach (DM for collabs)🔥 With God, all things are possible.
Collaboration metrics
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Out of 4.4k unique influencers in our dataset, 294 of them (7%) posted content for YoungLA in 3 or more separate calendar months. The most consistent partner is @flexwness, who has collaborated across 13 months with 346 total posts.
Here are 3 examples of YoungLA's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where YoungLA had the most influencer activity. 61.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of YoungLA collaborating with an influencer in United States.
YoungLA competes with Gymshark and Nvgtn for gym and lifestyle apparel customers who follow fitness creators for training and style inspiration. Each brand is deeply creator-driven, using athlete/ambassador programs and community-based drops to win share.
Total sponsored posts tracked (last 12 months)
Gymshark leads with 39.2k sponsored posts, notably outpacing YoungLA (32.2k posts) and Nvgtn (1.9k posts). Across all three brands, the average volume is 24.4k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
YoungLA leads on Instagram, while Gymshark has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Gymshark at 26.5k, YoungLA at 8.9k, Nvgtn at 500 posts. YoungLA's activity is particularly concentrated on Instagram. On TikTok, Gymshark has multiple times more posts than YoungLA and Nvgtn.
Estimated sponsored posts in YoungLA's top markets
Gymshark has the highest estimated sponsored-post volume in United States (22k posts, 56%), United Kingdom (4.9k posts, 12.4%), while YoungLA has the highest estimated sponsored-post volume in Mexico (1.9k posts, 5.9%), India (1.6k posts, 5%), while Nvgtn leads in Canada with 82 posts (4.4%). Looking at United States specifically, the split is Gymshark at 22k posts (56%), YoungLA at 20k posts (61.9%), Nvgtn at 1.3k posts (68.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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