YoungLA Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 16.2k pieces of influencer content sponsored by YoungLA over the last 12 months.
This report breaks down where & how YoungLA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with YoungLA, see here: YoungLA influencers.
Influencer activity throughout the year
YoungLA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
YoungLA's influencer activity by month
Number of sponsored posts
YoungLA's sponsored post volume appears to trend upward over the 12-month period, rising from 1.2k posts in January to 1.1k in December. The peak month, July, reached 2.9k posts, 122% higher than the monthly average of 1.3k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of YoungLA's sponsored influencer collaborations break down by social platform:
- TikTok: 9.6k posts (59%)
- Instagram: 4.7k posts (28.9%)
- YouTube: 2.0k posts (12.1%)
YoungLA's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for YoungLA.
Here are 3 examples of YoungLA's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
raahavy_ x YoungLA
Influencer bio
💌raahavy@one-percents.com @gymshark || RAAHAVY10 @bulk @youngla @aybl || RAAHAVY Mastering the Basics - 6Wks⬇️
Collaboration metrics
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vallitfit x YoungLA
![TikTok post by @vallitfit for YoungLA. Caption reads: [...] is totally your thing 😬 Outfit from....](https://images.od.modash.io/ea088dc5ef78167fd06fb48ac7f9174baa4aab5a)
Influencer bio
Everyday moments, extraordinary impact | 🇺🇸 contact@vallitfit.com YoungLA Athlete -15% code 'ANYA' Buffbunny -10% code 'ANYA' 1:1 COACHING ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
caseykellyfit x YoungLA
![YouTube post by @caseykellyfit for YoungLA. Caption reads: [...] It helps me out a lot! - Sponsors:....](https://images.od.modash.io/ffa9080f315c9d995bd1e84047bcd1b4d392794a)
Influencer bio
I'M NOT SPECIAL, I'M JUST CONSISTENT | New Videos Every Other Saturday at 10am EST! For Business Inquiries: caseykellyfit@gmail.com Sponsors: Ryse Supplements: code CASEY for 15% off (rysesupps.com) YoungLA: code CASEY for 15% off (YoungLA.com) Helimix: code CASEY for 20% off (helimix.com)
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 88.6%
- Carousels: 11.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers YoungLA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
YoungLA's influencers average views (TikTok)
Based on each influencer's average views per post
With 44.2% of partnerships featuring creators averaging 1K-5K views, YoungLA's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.0M avg views/post):
mekluvin x YoungLA
Influencer bio
YoungLa Code: BOSS My PowerBuilding Program ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
bodyby.bri x YoungLA
![TikTok post by @bodyby.bri for YoungLA. Caption reads: @YOUNGLA restock is live code ‘BRIANA’ 🤍 [...].](https://images.od.modash.io/d16950ad361ee1a6d7c2b500b092087ef3792382)
Influencer bio
your 5ft gym sis ✿🇱🇦 youngla | oneractive | upppergear code 'BRIANA' 💌: brianasmith@dulcedo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
YoungLA's repeat partnerships
Out of 2.8k unique influencers in our dataset, 287 of them (10%) posted content for YoungLA in 3 or more separate calendar months. The most consistent partner is @facumarpe, who has collaborated across 13 months with 112 total posts.
Here are 3 examples of YoungLA's repeat influencer partnerships, with links to the sponsored content.
facumarpe x YoungLA
genet1canomaly x YoungLA
![TikTok post by @genet1canomaly for YoungLA. Caption reads: [...] point (Road to 300lbs) @YOUNGLA New drop on....](https://images.od.modash.io/eb3e71f7932c14110e3a42edf1aad5e66200b0e7)
caseykellyfit x YoungLA
![YouTube post by @caseykellyfit for YoungLA. Caption reads: [...] Natty or Not! - MY SPONSORS: YoungLA.com |....](https://images.od.modash.io/f55dadbd18aa2722226c49370ac7146df29ac2f2)
![YouTube post by @caseykellyfit for YoungLA. Caption reads: [...] me out a lot! - Sponsors: YoungLA.com | code....](https://images.od.modash.io/4db2ead8441a96cb32d226dd0b653aa0fb53e164)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where YoungLA had the most influencer activity. 53.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.5%)
- Mexico (6.1%)
- India (6.1%)
YoungLA's influencer activity by market
Here is another example of YoungLA collaborating with an influencer in United States.
DavidDobrik x YoungLA
![YouTube post by @DavidDobrik for YoungLA. Caption reads: [...] Sponsored by PrizePicks. Thank you YoungLA....](https://images.od.modash.io/6c88fdf001a6fb8b393b122ac475e246d68a7b43)
YoungLA's influencer activity vs. related brands
YoungLA competes with Gymshark and AYBL as influencer-native activewear brands built on fitness communities and creator sponsorships. They target similar gym-focused audiences and rely on athlete ambassadors, drops, and try-on content to drive demand.
Total influencer content
YoungLA vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
AYBL leads with 38.2k sponsored posts, notably outpacing Gymshark (31.1k posts) and YoungLA (16.2k posts). Across all three brands, the average volume is 28.5k posts, indicating mature, scaled influencer programs.
By social platform
YoungLA vs. related brands influencer activity (by social platform)
Sponsored posts by platform
YoungLA leads on YouTube, while AYBL has the most activity on Instagram and Gymshark has the most activity on TikTok. The gap is most notable on Instagram, with AYBL at 12.4k, YoungLA at 4.7k, Gymshark at 3.1k posts. Gymshark's activity is particularly concentrated on TikTok. On YouTube, YoungLA has several times more posts than Gymshark and AYBL.
By geographical market
YoungLA vs. related brands influencer activity (by country)
Estimated sponsored posts in YoungLA's top markets
AYBL has the highest estimated sponsored-post volume in United States (19k posts, 48.9%), United Kingdom (5.9k posts, 15.3%), France (1.5k posts, 3.9%), suggesting a Europe focus, while Gymshark leads in Mexico with 1.4k posts (4.5%). Looking at United States specifically, the split is AYBL at 19k posts (48.9%), Gymshark at 17k posts (55.1%), YoungLA at 8.7k posts (53.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- AYBL's Influencer Marketing Strategy
- Naked Wardrobe's Influencer Marketing Strategy
- ELEGOO's Influencer Marketing Strategy
- Petalandpup's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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