We analyzed 14.6k pieces of influencer content sponsored by YoungLA over the last 12 months.
This report breaks down where & how YoungLA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with YoungLA, see here: YoungLA influencers.
YoungLA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
YoungLA's influencer activity appears to have tapered over the year, from 1k posts in January down to 966 in December. May was the busiest month at 2.4k posts, 100% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of YoungLA's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for YoungLA.
Here are 3 examples of YoungLA's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
21 🇨🇳 | Youtube: Adam Yu Code YU | @youngla @hugesupplements ↓ Ascend
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Everyday moments, extraordinary impact | 🇺🇸 contact@vallitfit.com YoungLA Athlete -15% code 'ANYA' Buffbunny -10% code 'ANYA' 1:1 COACHING ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
I'M NOT SPECIAL, I'M JUST CONSISTENT | New Videos Every Other Saturday at 10am EST! For Business Inquiries: caseykellyfit@gmail.com Sponsors: Ryse Supplements: code CASEY for 15% off (rysesupps.com) YoungLA: code CASEY for 15% off (YoungLA.com) Helimix: code CASEY for 20% off (helimix.com)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers YoungLA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 44.9% of partnerships featuring creators averaging 1K-5K views, YoungLA's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
Influencer bio
1M? 🥹 @Giovanni ❤️🔥 @YOUNGLA | SLICEY collabs 👉 sliceylifts@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
Influencer bio
im a fake blonde & better on insta @YOUNGLA | @YoungLA for Her | @DFYNE | @UPPPER Gear | @GHOST LIFESTYLE | @AYBL athlete code REESE
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 2.7k unique influencers in our dataset, 192 of them (7%) posted content for YoungLA in 3 or more separate calendar months. The most consistent partner is @raahavyy, who has collaborated across 12 months with 157 total posts.
Here are 3 examples of YoungLA's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where YoungLA had the most influencer activity. 48.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of YoungLA collaborating with an influencer in United States.
YoungLA overlaps with Gymshark and TLF Apparel in gym-focused performance apparel, competing for the same fitness-community audience through athlete rosters, training content, and creator discount codes.
Total sponsored posts tracked (last 12 months)
Gymshark leads with 39.6k sponsored posts, significantly outpacing YoungLA (14.6k posts) and TLF Apparel (2.2k posts). Across all three brands, the average volume is 18.8k posts, indicating mature, scaled influencer programs. Gymshark has multiple times more total posts than YoungLA and TLF Apparel.
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram and TikTok and TLF Apparel leads on YouTube. The gap is most notable on TikTok, with Gymshark at 27.4k, YoungLA at 9.4k, TLF Apparel at 945 posts. On Instagram and TikTok, Gymshark has multiple times more posts than YoungLA and TLF Apparel.
Estimated sponsored posts in YoungLA's top markets
Gymshark has the highest estimated sponsored-post volume in United States (20k posts, 51.7%), United Kingdom (7.1k posts, 17.9%), Canada (1.3k posts, 3.3%), suggesting a North America focus, while YoungLA leads in Mexico with 1.1k posts (7.6%), while TLF Apparel leads in Brazil with 123 posts (5.5%). Looking at United States specifically, the split is Gymshark at 20k posts (51.7%), YoungLA at 7.1k posts (48.8%), TLF Apparel at 1.6k posts (71.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.