May 22, 2026

YoungLA Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 32.0k pieces of influencer content sponsored by YoungLA over the last 12 months.

This report breaks down where & how YoungLA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with YoungLA, see here: YoungLA influencers.

Influencer activity throughout the year

YoungLA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

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YoungLA's influencer activity by month

Number of sponsored posts

2,472May'252,356Jun'252,783Jul'252,968Aug'252,630Sep'252,681Oct'253,382Nov'252,788Dec'253,048Jan'262,375Feb'262,895Mar'261,348Apr'26

YoungLA's influencer output appears relatively consistent throughout the year, averaging about 2.6k sponsored posts per month. November recorded the highest volume at 3.4k posts (28% above average), while April was the quietest at 1.3k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of YoungLA's sponsored influencer collaborations break down by social platform:

  • Instagram: 22.9k posts (71.5%)
  • TikTok: 9.1k posts (28.4%)
  • YouTube: 17 posts (0.1%)
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YoungLA's influencer activity by platform

Share of sponsored content by social network

22.9kInstagram9.1kTikTok17YouTube

Instagram influencer marketing is a clear focus for YoungLA.

Here are 3 examples of YoungLA's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

anyundik x YoungLA

anyundik
@anyundik
13 Nov, 25
58.3M
2M
[...] cardio is totally your thing 😬 Wearing @youngla c0de ANYA or KYLE to save ✨ #funny [...]

Influencer bio

23 years old | Down syndrome advocate ♥ Team @womensbest code ANYA @youngla @buffbunny_collection Athlete 10-15% OFF code ANYA 📧 contact@vallitfit.com

Collaboration metrics

Post views58.3M
Post EMV $1.9M

Get a free trial to find more data on influencer audiences, performance, and collaborations.

vallitfit x YoungLA

vallitfit
@vallitfit
13 Nov, 25
53.6M
3.2M
[...] is totally your thing 😬 Outfit from @YOUNGLA c0de ANYA or KYLE to save ✨ #funnyvideos [...]

Influencer bio

Registered Dietitian & Fitness Coach 🇺🇦🇺🇸 Get started here ➡️ VALLITFIT.COM YoungLA Athlete -15% code 'ANYA' Buffbunny Athlete -10% code 'ANYA'

Collaboration metrics

Post views53.6M
Post EMV $1.2M

Get a free trial to find more data on influencer audiences, performance, and collaborations.

AshleyGaita x YoungLA

AshleyGaita
@AshleyGaita
22 Nov, 25
2.8k
@YOUNGLAWORLD YOUNGLA BLACK FRIDAY IS COMING [...]

Influencer bio

WHERE FITNESS MEETS FASHION! We cover unreleased try on hauls, in-depth reviews, mix and match inspo, and MORE from all of our favorite activewear brands! ------------------------------------ SOME POPULAR BRANDS WE TALK ABOUT ARE - Gymshark | Alphalete | Buffbunny Collection | P'tula | Paragon Fitwear | YoungLA | Lazuli Label | POPFLEX | Oner Active | Women's Best | Amazon | Nike | Adidas | Lululemon | Alo Yoga | NVGTN | Halara | & MORE! AND COVER TOPICS SURROUNDING- Activewear | Activewear Trends | Athleisure | Fitness Fashion | The Best Leggings | How to Style | How to Wear | Instagram Activewear Brands | Try-on Haul Reviews | Unboxing First Impressions | In-Depth Reviews | New Releases | Affordable Activewear | Seamless Leggings | Scrunch Leggings | TikTok Leggings | Squat Proof Leggings | Gym Leggings | Gymshark Motivation | Amazon Finds | Amazon Essentials | Amazon Must Haves | Amazon Activewear | Yoga Brands

Collaboration metrics

Post views2.8k
Post EMV $84

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on Instagram, this is what it looks like:

  • Reels: 67.9%
  • Posts: 32.1%

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

For their top social platform (Instagram), here is a breakdown of the type of influencers YoungLA are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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YoungLA's influencers average views (Instagram)

Based on each influencer's average views per post

<1K8.0%
1K-5K26.4%
5K-10K14.2%
10K-50K23.3%
50K-100K7.4%
100K-500K14.5%
500K+6.2%

YoungLA's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.4M avg views/post):

alexxsior x YoungLA

alexxsior
@alexxsior
06 Jan, 26
5M
184.4k
thx for follow 175k/200k🫶🎯 @youngla CODE - ALEXXSIOR

Influencer bio

24 | GYM | NATURAL AESTHETIC ♠️ U mad brah? @youngla | CODE: ALEXXSIOR

Collaboration metrics

Post views5.0M
Post EMV $169.6k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post):

jailenegogue x YoungLA

jailenegogue
@jailenegogue
10 Jun, 25
12.6k
381
what to wear….what to wear ✨ @younglaforher drop is TODAY @ 12pm pst 😍✨ Code [...]

Influencer bio

lifestyle + wellness 🤍✝️ | I’m a mommy🤍 @younglaforher code: JAILENE 📧 Teamjailene@hgmedia.us

Collaboration metrics

Post views12.6k
Post EMV $416

Get a free trial to find more data on influencer audiences, performance, and collaborations.

YoungLA's repeat partnerships

Out of 4.4k unique influencers in our dataset, 312 of them (7%) posted content for YoungLA in 3 or more separate calendar months. The most consistent partner is @cartbruh, who has collaborated across 13 months with 944 total posts.

Here are 3 examples of YoungLA's repeat influencer partnerships, with links to the sponsored content.

cartbruh x YoungLA

cartbruh
@cartbruh
10 Jul, 25
74k
4.3k
[...] a 3:49 km :) Full fit from @youngla C0DE: cart for 15% off All my [...]
cartbruh
@cartbruh
19 Dec, 25
60.2k
2k
[...] finished ‼️full fit is from @youngla cxde: CART to save 15%‼️ Supps [...]
cartbruh
@cartbruh
12 Nov, 25
15k
435
@youngla x Batman collab try on haul! [...]

kajprins x YoungLA

kajprins
@kajprins
14 Dec, 25
10k
[...] giftcards and 5 x €100,- @youngla giftcards. How to enter? Like, [...]
kajprins
@kajprins
12 Nov, 25
8.5k
‼️€2.000,- @youngla GIVEAWAY‼️ I’m giving away 20 [...]
kajprins
@kajprins
20 Nov, 25
7.6k
[...] mom, I’m doing it Code “KAJ” @youngla | @upfront

pepo.workout x YoungLA

pepo.workout
@pepo.workout
12 Jun, 25
467.3k
6.8k
[...] Use Code PEPO To Save🏷 @youngla @calai.app #WorkoutMotivation [...]
pepo.workout
@pepo.workout
11 May, 25
332.6k
5.7k
[...] at 11pm Use my code PEPO🏷 @youngla @calai.app • • #workoutvideo [...]
pepo.workout
@pepo.workout
04 May, 25
325.3k
2.3k
[...] @calai.app Use my code PEPO🏷 @youngla @calai.app • • #workoutvideo [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United States is where YoungLA had the most influencer activity. 62.8% of their live influencer content in the last 12 months was posted by American influencers.

Based on the percentage of influencer content per market, other important markets include:

  • Mexico (6.1%)
  • United Kingdom (5.8%)
  • Brazil (4.8%)
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YoungLA's influencer activity by market

United States62.8%
Mexico6.1%
United Kingdom5.8%
Brazil4.8%
India4.4%
Other16.1%

Here is another example of YoungLA collaborating with an influencer in United States.

rebecca___benedict x YoungLA

rebecca___benedict
@rebecca___benedict
02 May, 25
50.6M
1.2M
[...] for 10% off. | my fit & larrys top @youngla @younglaforher code REBECCA for 15% off [...]

YoungLA's influencer activity vs. related brands

YoungLA competes with Gymshark and NVGTN for the same gym and lifestyle audience that buys performance-driven, physique-forward apparel. All three are heavily influencer-fueled, using athletes and fitness creators to build hype around drops and collections.

Total influencer content

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YoungLA vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

YoungLA
Gymshark
Nvgtn
32.0k37.7k2.0k

Gymshark leads with 37.7k sponsored posts, notably outpacing YoungLA (32k posts) and Nvgtn (2k posts). Across all three brands, the average volume is 23.9k posts, indicating mature, scaled influencer programs.

By social platform

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YoungLA vs. related brands influencer activity (by social platform)

Sponsored posts by platform

YoungLA
Gymshark
Nvgtn
22.9k12.9k1.4k9.1k24.8k55917031InstagramTikTokYouTube

YoungLA leads on Instagram, while Gymshark has the most activity on TikTok and Nvgtn has the most activity on YouTube. The gap is most notable on TikTok, with Gymshark at 24.8k, YoungLA at 9.1k, Nvgtn at 559 posts. YoungLA's activity is particularly concentrated on Instagram. On TikTok, Gymshark has nearly three times as many posts as YoungLA and more than forty times as many as Nvgtn.

By geographical market

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YoungLA vs. related brands influencer activity (by country)

Estimated sponsored posts in YoungLA's top markets

YoungLA
Gymshark
Nvgtn
20.1k20.4k1.4k1.9k1.3k631.9k5.9k94United StatesMexicoUnited Kingdom

Gymshark has the highest estimated sponsored-post volume in United States (20k posts, 54.2%), United Kingdom (5.9k posts, 15.8%), while YoungLA leads in Mexico with 1.9k posts (6.1%), while Nvgtn leads in Canada with 75 posts (3.8%). Looking at United States specifically, the split is Gymshark at 20k posts (54.2%), YoungLA at 20k posts (62.8%), Nvgtn at 1.4k posts (70.8%).

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

FAQ
Frequently asked questions
What type of influencer content does YoungLA sponsor most?
YoungLA's top social channel for sponsored influencer content is Instagram (71.5% of their total content). On Instagram, Reels are their most-sponsored format, accounting for the majority of their sponsored Instagram content.
Do YoungLA use discount codes in their influencer collabs?
Yes, there are at least some influencer posts sponsored by YoungLA that contain discount codes. Here is one example, where "RAAHAVY" is visible in the caption.
Which influencers does YoungLA collaborate with?
Some of YoungLA's recent partnerships include @cartbruh, @iampeachfit, @flexwness, @quinton_pulliam, @kajprins. You can see list of YoungLA influencers here.

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