We analyzed 32.0k pieces of influencer content sponsored by YoungLA over the last 12 months.
This report breaks down where & how YoungLA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with YoungLA, see here: YoungLA influencers.
YoungLA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
YoungLA's influencer output appears relatively consistent throughout the year, averaging about 2.6k sponsored posts per month. November recorded the highest volume at 3.4k posts (28% above average), while April was the quietest at 1.3k posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of YoungLA's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for YoungLA.
Here are 3 examples of YoungLA's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
23 years old | Down syndrome advocate ♥ Team @womensbest code ANYA @youngla @buffbunny_collection Athlete 10-15% OFF code ANYA 📧 contact@vallitfit.com
Collaboration metrics
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Influencer bio
Registered Dietitian & Fitness Coach 🇺🇦🇺🇸 Get started here ➡️ VALLITFIT.COM YoungLA Athlete -15% code 'ANYA' Buffbunny Athlete -10% code 'ANYA'
Collaboration metrics
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Influencer bio
WHERE FITNESS MEETS FASHION! We cover unreleased try on hauls, in-depth reviews, mix and match inspo, and MORE from all of our favorite activewear brands! ------------------------------------ SOME POPULAR BRANDS WE TALK ABOUT ARE - Gymshark | Alphalete | Buffbunny Collection | P'tula | Paragon Fitwear | YoungLA | Lazuli Label | POPFLEX | Oner Active | Women's Best | Amazon | Nike | Adidas | Lululemon | Alo Yoga | NVGTN | Halara | & MORE! AND COVER TOPICS SURROUNDING- Activewear | Activewear Trends | Athleisure | Fitness Fashion | The Best Leggings | How to Style | How to Wear | Instagram Activewear Brands | Try-on Haul Reviews | Unboxing First Impressions | In-Depth Reviews | New Releases | Affordable Activewear | Seamless Leggings | Scrunch Leggings | TikTok Leggings | Squat Proof Leggings | Gym Leggings | Gymshark Motivation | Amazon Finds | Amazon Essentials | Amazon Must Haves | Amazon Activewear | Yoga Brands
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers YoungLA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
YoungLA's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.4M avg views/post):
Influencer bio
24 | GYM | NATURAL AESTHETIC ♠️ U mad brah? @youngla | CODE: ALEXXSIOR
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
lifestyle + wellness 🤍✝️ | I’m a mommy🤍 @younglaforher code: JAILENE 📧 Teamjailene@hgmedia.us
Collaboration metrics
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Out of 4.4k unique influencers in our dataset, 312 of them (7%) posted content for YoungLA in 3 or more separate calendar months. The most consistent partner is @cartbruh, who has collaborated across 13 months with 944 total posts.
Here are 3 examples of YoungLA's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where YoungLA had the most influencer activity. 62.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of YoungLA collaborating with an influencer in United States.
YoungLA competes with Gymshark and NVGTN for the same gym and lifestyle audience that buys performance-driven, physique-forward apparel. All three are heavily influencer-fueled, using athletes and fitness creators to build hype around drops and collections.
Total sponsored posts tracked (last 12 months)
Gymshark leads with 37.7k sponsored posts, notably outpacing YoungLA (32k posts) and Nvgtn (2k posts). Across all three brands, the average volume is 23.9k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
YoungLA leads on Instagram, while Gymshark has the most activity on TikTok and Nvgtn has the most activity on YouTube. The gap is most notable on TikTok, with Gymshark at 24.8k, YoungLA at 9.1k, Nvgtn at 559 posts. YoungLA's activity is particularly concentrated on Instagram. On TikTok, Gymshark has nearly three times as many posts as YoungLA and more than forty times as many as Nvgtn.
Estimated sponsored posts in YoungLA's top markets
Gymshark has the highest estimated sponsored-post volume in United States (20k posts, 54.2%), United Kingdom (5.9k posts, 15.8%), while YoungLA leads in Mexico with 1.9k posts (6.1%), while Nvgtn leads in Canada with 75 posts (3.8%). Looking at United States specifically, the split is Gymshark at 20k posts (54.2%), YoungLA at 20k posts (62.8%), Nvgtn at 1.4k posts (70.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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