We analyzed 3.7k pieces of influencer content sponsored by PinkyParadise over the last 12 months.
This report breaks down where & how PinkyParadise invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PinkyParadise, see here: PinkyParadise influencers.
PinkyParadise's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
PinkyParadise's sponsored post volume appears to trend upward over the 12-month period, rising from 264 posts in January to 297 in December. The peak month, October, reached 723 posts, 134% higher than the monthly average of 309.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PinkyParadise's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PinkyParadise.
Here are 3 examples of PinkyParadise's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
atx📍 biz💌: whitney@glistenmgmt.com 🐰cruelty-free mua & influencer antifascism • jared❣️
Collaboration metrics
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Influencer bio
Az 22 | 🇲🇽 J <3 Other acc: @Poisongirl🖤 ↓ Discounts and links ↓
Collaboration metrics
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Influencer bio
Artystyczna dusza, która nigdy się nie nudzi! Dorosła Kolekcjonerka wszystkiego co urocze! Testuję różne gry, gadżety i na vlogach pokazuje urywki z mojego życia😌 Nie ważne ile masz lat, jestem pewna że znajdziesz tu coś dla siebie! Wiek to tylko liczba pamiętaj! Będzie mi miło, jak zostaniesz na dłużej 🙊❤️💋 instagram ♥ : muffinaart Tik tok : muffinaart
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers PinkyParadise are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 40.7% of partnerships featuring creators averaging 1K-5K views, PinkyParadise's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (327.4k avg views/post):
Influencer bio
I’m Just a girl In the world 🌸💕 CA | Beauty Creator PR/Business email - svalabjarna@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.8k avg views/post):
Influencer bio
Face Art🎨 || SFX Makeup🩸|| Cosplay🎭 PR/Collab📩 fkabirn20@gmail.com Love to play with Makeup👄💄 📍Bangladesh 🇧🇩
Collaboration metrics
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Out of 1.5k unique influencers in our dataset, 56 of them (4%) posted content for PinkyParadise in 3 or more separate calendar months. The most consistent partner is @kupiditys, who has collaborated across 12 months with 73 total posts.
Here are 3 examples of PinkyParadise's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where PinkyParadise had the most influencer activity. 45.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of PinkyParadise collaborating with an influencer in United States.
PinkyParadise competes with Flower Knows as an online, trend-driven beauty brand popular with social-first shoppers and influencer-led product discovery. Glamnetic is also a close competitor due to overlapping demand for eye-focused cosmetic accessories and similar direct-to-consumer, creator-heavy marketing.
Total sponsored posts tracked (last 12 months)
Glamnetic leads with 17.2k sponsored posts, marginally ahead of Flower Knows (16.9k posts) and PinkyParadise (3.7k posts). Across all three brands, the average volume is 12.6k posts, indicating mature, scaled influencer programs. Flower Knows and Glamnetic each have multiple times more total posts than PinkyParadise.
Sponsored posts by platform
Among these brands, Flower Knows leads on Instagram and YouTube and Glamnetic leads on TikTok. The gap is most notable on TikTok, with Glamnetic at 14.7k, Flower Knows at 9.6k, PinkyParadise at 1.2k posts. Glamnetic's activity is particularly concentrated on TikTok. On TikTok, Flower Knows and Glamnetic each have multiple times more posts than PinkyParadise.
Estimated sponsored posts in PinkyParadise's top markets
Glamnetic has the highest estimated sponsored-post volume in United States (12k posts, 69.3%), United Kingdom (1.8k posts, 10.7%), Canada (755 posts, 4.4%), suggesting a North America focus, while Flower Knows leads in Brazil with 1.1k posts (6.8%), while PinkyParadise leads in Mexico with 296 posts (8%). Looking at United States specifically, the split is Glamnetic at 12k posts (69.3%), Flower Knows at 5.1k posts (30.4%), PinkyParadise at 1.7k posts (45.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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