We analyzed 3.4k pieces of influencer content sponsored by PinkyParadise over the last 12 months.
This report breaks down where & how PinkyParadise invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PinkyParadise, see here: PinkyParadise influencers.
PinkyParadise's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
PinkyParadise's sponsored post volume appears to trend upward over the 12-month period, rising from 266 posts in January to 290 in December. The peak month, October, reached 712 posts, 149% higher than the monthly average of 286.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PinkyParadise's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PinkyParadise.
Here are 3 examples of PinkyParadise's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
atx📍 biz💌: whitney@glistenmgmt.com 🐰cruelty-free mua & influencer antifascism • jared❣️
Collaboration metrics
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Influencer bio
Horror & Makeup Enthusiast 🤡 ✉️ elladoesfx@intheknowglobal.com
Collaboration metrics
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Influencer bio
Tiffany Gordon Cosplay LLC is a company that focuses on costume and prop fabrication as well as education; bringing you crafting tutorials, convention vlogs, live streams and fun shorts on this channel! Get 2D Patterns and 3D CAD Files available on Tiffany's Website to help you make your own cosplays https://www.tiffanygordoncosplay.com/ Join this YouTube channel and become a Member to support Tiffany as well as get cool rewards! Business Inquires: Contact@TiffanyGordonCosplay.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers PinkyParadise are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 42% of partnerships featuring creators averaging 1K-5K views, PinkyParadise's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (481.9k avg views/post):
Influencer bio
I’m Just a girl In the world 🌸💕 CA | Beauty Creator PR/Business email - svalabjarna@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.8k avg views/post):
Influencer bio
Face Art🎨 || SFX Makeup🩸|| Cosplay🎭 PR/Collab📩 fkabirn20@gmail.com Love to play with Makeup👄💄 📍Bangladesh 🇧🇩
Collaboration metrics
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Out of 1.5k unique influencers in our dataset, 57 of them (4%) posted content for PinkyParadise in 3 or more separate calendar months. The most consistent partner is @kupiditys, who has collaborated across 12 months with 79 total posts.
Here are 3 examples of PinkyParadise's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where PinkyParadise had the most influencer activity. 48.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of PinkyParadise collaborating with an influencer in United States.
PinkyParadise overlaps with dokidokicosplay and Flower Knows in the anime/K-beauty adjacent creator ecosystem where cosplay and stylized looks drive demand. These brands compete for similar audiences through transformation content, tutorials, and highly visual aesthetics.
Total sponsored posts tracked (last 12 months)
Flower Knows leads with 16.5k sponsored posts, significantly outpacing PinkyParadise (3.4k posts) and dokidokicosplay (2.9k posts). Across all three brands, the average volume is 7.6k posts, indicating mature, scaled influencer programs. Flower Knows has several times more total posts than PinkyParadise and dokidokicosplay.
Sponsored posts by platform
PinkyParadise leads on YouTube, while Flower Knows has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Flower Knows at 10.5k, PinkyParadise at 1.2k, dokidokicosplay at 235 posts. dokidokicosplay's activity is particularly concentrated on Instagram. On TikTok, Flower Knows has several times more posts than PinkyParadise and dokidokicosplay.
Estimated sponsored posts in PinkyParadise's top markets
Flower Knows has the highest estimated sponsored-post volume in United States (4.2k posts, 25.5%), Japan (1.5k posts, 9.3%), Brazil (992 posts, 6%), while PinkyParadise leads in Mexico with 278 posts (8.1%), while dokidokicosplay leads in Italy with 228 posts (7.9%). Looking at United States specifically, the split is Flower Knows at 4.2k posts (25.5%), PinkyParadise at 1.7k posts (48.6%), dokidokicosplay at 1.2k posts (40.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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