PinkyParadise Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.7k pieces of influencer content sponsored by PinkyParadise over the last 12 months.
This report breaks down where & how PinkyParadise invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PinkyParadise, see here: PinkyParadise influencers.
Influencer activity throughout the year
PinkyParadise's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PinkyParadise's influencer activity by month
Number of sponsored posts
PinkyParadise's sponsored post volume appears to trend upward over the 12-month period, rising from 281 posts in January to 297 in December. The peak month, October, reached 716 posts, 132% higher than the monthly average of 309.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PinkyParadise's sponsored influencer collaborations break down by social platform:
- Instagram: 2.3k posts (63.1%)
- TikTok: 1.2k posts (32.6%)
- YouTube: 159 posts (4.3%)
PinkyParadise's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PinkyParadise.
Here are 3 examples of PinkyParadise's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
visiblejune x PinkyParadise
![Instagram post by @visiblejune for PinkyParadise. Caption reads: [...] this look for me 🙂↕️ contacts from....](https://images.od.modash.io/2e11d051f0abf389b5d33aa5f2a40597b674b6ed)
Influencer bio
atx📍 biz💌: whitney@glistenmgmt.com 🐰cruelty-free mua & influencer antifascism • jared❣️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
alicesmeow x PinkyParadise
Influencer bio
♡ aliceswebb@gmail.com https://linktr.ee/YunaDollie @alice
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Muffinaart x PinkyParadise
Influencer bio
Artystyczna dusza, która nigdy się nie nudzi! Dorosła Kolekcjonerka wszystkiego co urocze! Testuję różne gry, gadżety i na vlogach pokazuje urywki z mojego życia😌 Nie ważne ile masz lat, jestem pewna że znajdziesz tu coś dla siebie! Wiek to tylko liczba pamiętaj! Będzie mi miło, jak zostaniesz na dłużej 🙊❤️💋 instagram ♥ : muffinaart Tik tok : muffinaart
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 54.7%
- Posts: 45.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers PinkyParadise are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PinkyParadise's influencers average views (Instagram)
Based on each influencer's average views per post
With 41.6% of partnerships featuring creators averaging 1K-5K views, PinkyParadise's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (577.8k avg views/post):
svalabjarna x PinkyParadise
![Instagram post by @svalabjarna for PinkyParadise. Caption reads: [...] and the cutest pink lenses from....](https://images.od.modash.io/7c6d42e2eccb862ed376116363ea9d7aa9b3e48c)
Influencer bio
I’m Just a girl In the world 🌸💕 CA | Beauty Creator PR/Business email - svalabjarna@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.5k avg views/post):
s0f_yy x PinkyParadise
![Instagram post by @s0f_yy for PinkyParadise. Caption reads: [...] la nueva colección Aura Bloom de....](https://images.od.modash.io/cf0deff785746e188ad38eced7b40d5a76f224ce)
Influencer bio
metal + makeup ✨️ 💉@crystallinkk 𝒸𝓇𝓎𝒷𝒶𝒷𝓎
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PinkyParadise's repeat partnerships
Out of 1.5k unique influencers in our dataset, 61 of them (4%) posted content for PinkyParadise in 3 or more separate calendar months. The most consistent partner is @kupiditys, who has collaborated across 12 months with 95 total posts.
Here are 3 examples of PinkyParadise's repeat influencer partnerships, with links to the sponsored content.
sassyandherserpents x PinkyParadise
![Instagram post by @sassyandherserpents for PinkyParadise. Caption reads: [...] Contacts: @pinkyparadisedotcom (use code....](https://images.od.modash.io/aa7bd8cd97879df4ddbd50cb8607ab6730385f2a)
![Instagram post by @sassyandherserpents for PinkyParadise. Caption reads: [...] his business . . Contacts:....](https://images.od.modash.io/102e053c5f29487d3f7e6cbb7d87cb9276009f20)
![Instagram post by @sassyandherserpents for PinkyParadise. Caption reads: [...] @miccostumes Contacts: @pinkyparadisedotcom....](https://images.od.modash.io/3c6a4a4792e7dbc4761b8931460d22400fc9feab)
tearastar x PinkyParadise
![Instagram post by @tearastar for PinkyParadise. Caption reads: [...] ❤️ Contacts gifted from @pinkyparadisedotcom....](https://images.od.modash.io/be6d09fa715452eecf9239c76bfddfd2c705db62)
![Instagram post by @tearastar for PinkyParadise. Caption reads: [...] 🤣🥰 Contacts gifted from....](https://images.od.modash.io/ce04dd6e74f7b065751eb42bac560126b244677a)
![Instagram post by @tearastar for PinkyParadise. Caption reads: [...] Contacts gifted from @pinkyparadisedotcom....](https://images.od.modash.io/33965dcf1a72d7d3dcfe6e0e60a3564600dc6e51)
nananightray x PinkyParadise
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PinkyParadise had the most influencer activity. 46.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (10.4%)
- Brazil (8.5%)
- United Kingdom (5.9%)
PinkyParadise's influencer activity by market
Here is another example of PinkyParadise collaborating with an influencer in United States.
nananightray x PinkyParadise
PinkyParadise's influencer activity vs. related brands
PinkyParadise competes in eye-focused beauty and aesthetic-driven looks, making Glossier and Kaja Beauty relevant peers for creator-led makeup experimentation. These brands overlap in audiences that discover products through tutorials, GRWM videos, and trend aesthetics.
Total influencer content
PinkyParadise vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glossier leads with 5.1k sponsored posts, marginally ahead of Kaja Beauty (4.5k posts) and PinkyParadise (3.7k posts). Across all three brands, the average volume is 4.4k posts, indicating mature, scaled influencer programs.
By social platform
PinkyParadise vs. related brands influencer activity (by social platform)
Sponsored posts by platform
PinkyParadise leads on Instagram and YouTube, while Kaja Beauty leads on TikTok. The gap is most notable on Instagram, with PinkyParadise at 2.3k, Glossier at 1.4k, Kaja Beauty at 349 posts. Glossier's activity is particularly concentrated on TikTok. PinkyParadise has several times more Instagram and YouTube posts than Glossier and Kaja Beauty, while Glossier and Kaja Beauty have several times more TikTok posts than PinkyParadise.
By geographical market
PinkyParadise vs. related brands influencer activity (by country)
Estimated sponsored posts in PinkyParadise's top markets
Glossier has the highest estimated sponsored-post volume in United States (2.8k posts, 54%), United Kingdom (570 posts, 11.1%), Canada (195 posts, 3.8%), suggesting a North America focus, while PinkyParadise has the highest estimated sponsored-post volume in Mexico (386 posts, 10.4%), Brazil (316 posts, 8.5%), while Kaja Beauty leads in India with 319 posts (7.1%). Looking at United States specifically, the split is Glossier at 2.8k posts (54%), Kaja Beauty at 2.4k posts (54.4%), PinkyParadise at 1.7k posts (46.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Glossier's Influencer Marketing Strategy
- Kaja Beauty's Influencer Marketing Strategy
- Unilever's Influencer Marketing Strategy
- KeepThatPump's Influencer Marketing Strategy
- Touchland's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.