Tecovas Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.3k pieces of influencer content sponsored by Tecovas over the last 12 months.

This report breaks down where & how Tecovas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Tecovas, see here: Tecovas influencers.

Influencer activity throughout the year

Tecovas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Tecovas's influencer output appears relatively consistent throughout the year, averaging about 273 sponsored posts per month. March recorded the highest volume at 361 posts (32% above average), while July was the quietest at 146 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tecovas's sponsored influencer collaborations break down by social platform:

• TikTok: 1.5k posts (47.2%)
• Instagram: 1.5k posts (46.5%)
• YouTube: 206 posts (6.3%)

TikTok influencer marketing is a clear focus for Tecovas.

Here are 3 examples of Tecovas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

thegodscountrypodcast x Tecovas

thegodscountrypodcast

@thegodscountrypodcast

05 Aug, 25

333.5k

18.6k

[...] this week’s episode, brought to you by @tecovas , wherever you listen to podcasts ✊

Influencer bio

Intersection of Country Music + Outdoors Presented by @thebrothershunt Based in Nashville, TN

Collaboration metrics

Post views333.5k

Post EMV $11.9k

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liam_lawson30 x Tecovas

liam_lawson30

@liam_lawson30

30 Oct, 25

441.5k

22.3k

Can’t come to Austin without hitting up @tecovas 🤘🏼 New vlog on YouTube now :) [...]

Influencer bio

Not not Liam Lawson

Collaboration metrics

Post views441.5k

Post EMV $9.9k

More influencer data

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KillTony x Tecovas

KillTony

@KillTony

11 Aug, 25

5.9M

72k

Shane Gillis, Matt McCusker, Ari Matti, Kam Patterson, William Montgomery, Hans Kim, D Madness, Michael A. Gonzales, Jon Deas, Matthew Muehling, Joe White, Troy Conrad, Tony Hinchcliffe, Brian Redban - RECORDED– 07/28/2025 TONY HINCHCLIFFE @TONYHINCHCLIFE BRIAN REDBAN @REDBAN / @catbreadmusic / redban THIS EPISODE IS SPONSORED BY: Get $80 off your first month with promo code SPACE80 at OpenPhone is offering our listeners 20% off of your first 6 months at Right now get 10% off at when you sign up for email and texts.

Influencer bio

Kill Tony, a live podcast taped in Austin, Texas and all over the world. Featuring Tony Hinchcliffe & Brian Redban and the band with huge celebrity guests.

Collaboration metrics

Post views5.9M

Post EMV $184.1k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 41.8% of partnerships featuring creators averaging 1K-5K views, Tecovas's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (57.4k avg views/post):

themaggiewilliams x Tecovas

themaggiewilliams

@themaggiewilliams

12 Sep, 25

88.6k

3.1k

[...] boogie 💃🏼💃🏼💃🏼 @Diamond G Hat Co @Tecovas

Influencer bio

Outdoor lifestyle 🌿 Podcast Host 🎧 Author 📖 Travel ✈️ Big Hair, Turquoise, & Golden Retrievers 🦮 Partnerships 🤝 Maggie@driveinfluencer.com

Collaboration metrics

Post views88.6k

Post EMV $1.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

lorraineehrhardt x Tecovas

lorraineehrhardt

@lorraineehrhardt

30 Oct, 25

2.2k

47

[...] @zairas.westernwear @12TH TRIBE @Tecovas @Amazon @Wrangler #westernbag [...]

Influencer bio

📍LA | IE A Western Girlie and her Glam 𐚁💄🩷 Beauty | Fashion | Western | Shopping Collabs: Lorraine@paoagency.com

Collaboration metrics

Post views2.2k

Post EMV $47

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Tecovas's repeat partnerships

duckcallroom x Tecovas

duckcallroom

@duckcallroom

29 Jan, 26

65.1k

1.8k

Willie drops in with his buddy and financial guru Dave Ramsey, and things immediately go sideways when Uncle Si starts explaining his unique approach to money. Martin leans in on Dave’s advice for parents trying to raise money-smart kids, while Phillip does his best to quietly rein in Si’s spending habits whenever he gets the chance. Dave shares hard-earned wisdom about work, discipline, and making smart decisions when it comes to living within one’s means. Duck Call Room episode #522 is sponsored by: or dial #250 and say the keyword BABY — Just $28 can help save a life! — Get 3 FREE AG1 travel packs, 3 FREE AGZ travel packs, plus FREE D3+K2 and an AG1 Welcome Kit with your first subscription order when you use our link! — Get 10% off when you sign up for email and texts. — Get 10% off your first TriTails box straight from their ranch to your door. - Chapters: 00:00 Welcome, Dave Ramsey 05:42 Uncle Si admits his two biggest vices 11:38 First impressions of Dave 17:26 Dave Ramsey’s first job and learning hard work early 24:18 Why money problems are really behavior problems 31:22 Sudden wealth, bad decisions, and hard-earned wisdom 38:10 Teaching kids to work, save, give, and spend wisely 45:04 Hitting rock bottom and starting over 51:12 Why money can’t hold your hope 55:32 As for me and my house, we will serve the Lord - About Duck Call Room: The guys who kept America laughing for 11 seasons while cranking out duck calls are back in the heart of Duck Commander to share hilarious stories, tall tales, hunting adventures, pop culture commentary, and all the antics and escapades you know and love. Join Si Robertson, Justin Martin, John-David Owen, John Godwin, Jay Stone, and Phillip McMillan where it all began — in the Duck Call Room. Apple Podcasts: Spotify: iHeartRadio: #DuckCallRoom​ #SiRobertson

duckcallroom

@duckcallroom

18 Nov, 25

56.7k

1.5k

Martin suffers a good-natured scolding after admitting he taught his boys a lesson that definitely wouldn’t have earned Phil Robertson’s approval. John-David replays some of Phil’s greatest on-camera moments, sparking fresh stories from Uncle Si. Phillip brings up the massive roadside inferno he, Godwin, and Martin rolled up on during their drive home, a fireball so big it stopped traffic and had them wondering how close they came to real danger. Si insists his brand-new teeth are the secret behind his recent streak of good luck. Duck Call Room episode #501 is sponsored by: — Get 10% off when you sign up for email and texts. — Get your all-new digital duck stamp today. It’s easier than ever! — Get their best unlimited plan for just $29.95 a month! — Get $10 off your first month’s subscription and free shipping! Chapters: 00:00-08:22 Martin teaches his twins a valuable lesson 08:23-16:55 Si shoots his way out of a sticky situation 16:56-22:56 The difference between Phil & the Crocodile Man 22:57-26:01 Si’s sister survives a snakebite 26:02-31:42 Lions on the loose in Ireland 31:43-39:32 Si’s new teeth bring good luck 39:33-49:38 Si rediscovers the joy of eating crunchy food 49:39-57:24 Martin encounters a roadside spectacle - About Duck Call Room: The guys who kept America laughing for 11 seasons while cranking out duck calls are back in the heart of Duck Commander to share hilarious stories, tall tales, hunting adventures, pop culture commentary, and all the antics and escapades you know and love. Join Si Robertson, Justin Martin, John-David Owen, John Godwin, Jay Stone, and Phillip McMillan where it all began — in the Duck Call Room. Apple Podcasts: Spotify: iHeartRadio: #DuckCallRoom​ #SiRobertson

duckcallroom

@duckcallroom

19 Aug, 25

33.7k

1.3k

Uncle Si welcomes Army veteran Blake Cook, a former 82nd Airborne paratrooper whose story takes him from a would-be Call of Duty gamer to a real-life combat soldier surviving an IED blast and a brutal parachute jump. Jay Stone reveals both what he was paid to narrate Si’s autobiography and the personal price he paid for the experience. John-David lights up at finally having another gamer in the room, and Martin’s mood rides the rollercoaster of Louisiana heat. Duck Call Room episode #475 is sponsored by: Get firearm security redesigned and save 10% off @‌StopBoxUSA with code DUCKCALL at #stopboxpod — Get 10% off when you sign up for email and texts. For 10% off your order, go to - About Duck Call Room: The guys who kept America laughing for 11 seasons while cranking out duck calls are back in the heart of Duck Commander to share hilarious stories, tall tales, hunting adventures, pop culture commentary, and all the antics and escapades you know and love. Join Si Robertson, Justin Martin, John-David Owen, John Godwin, Jay Stone, and Phillip McMillan where it all began — in the Duck Call Room. Apple Podcasts: Spotify: iHeartRadio: #DuckCallRoom​ #SiRobertson

austin_gamblers x Tecovas

austin_gamblers

@austin_gamblers

20 Oct, 25

13.4k

658

[...] Mic'd Up Moment presented by @tecovas 🎙️

austin_gamblers

@austin_gamblers

02 Oct, 25

4.9k

367

[...] his ride. Brought to you by @tecovas

austin_gamblers

@austin_gamblers

10 Mar, 26

3.8k

Gambler Days presented by @tecovas is ALWAYS the answer 😏 🎟️ [...]

opryofficial x Tecovas

opryofficial

@opryofficial

14 Nov, 25

370.4k

18.5k

[...] NextStage is presented by @tecovas

opryofficial

@opryofficial

23 Dec, 25

313.8k

28.7k

[...] NextStage is presented by @tecovas #TuckerWetmore #OpryNextStage [...]

opryofficial

@opryofficial

13 Jan, 26

61.8k

1.6k

[...] NextStage is presented by @Tecovas

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (3.8%)
• United Kingdom (2.6%)
• Canada (2.5%)

Here is another example of Tecovas collaborating with an influencer in United States.

KendallGray1 x Tecovas

KendallGray1

@KendallGray1

28 Feb, 26

2.9M

36.8k

Thanks to Tecovas for sponsoring this video! Visit to get [...]

Tecovas's influencer activity vs. related brands

Tecovas’ footwear and lifestyle positioning is adjacent to Nine West’s mainstream shoe shopper and Hunter Boots’ heritage outdoor-lifestyle audience, creating meaningful overlap in style-led influencer content and seasonal buying moments.

Total influencer content

Tecovas leads with 3.3k sponsored posts, significantly outpacing Hunter Boots (2.2k posts) and Nine West (1.2k posts). Across all three brands, the average volume is 2.2k posts, indicating mature, scaled influencer programs. Tecovas has more total posts than both Nine West and Hunter Boots.

By social platform

Tecovas leads on TikTok and YouTube, while Hunter Boots leads on Instagram. The gap is most notable on TikTok, with Tecovas at 1.5k, Hunter Boots at 588, Nine West at 340 posts. Nine West's activity is particularly concentrated on Instagram. On TikTok, Tecovas has several times more posts than Nine West and Hunter Boots.

By geographical market

Tecovas has the highest estimated sponsored-post volume in United States (2.7k posts, 83.4%), Brazil (125 posts, 3.8%), while Hunter Boots has the highest estimated sponsored-post volume in United Kingdom (201 posts, 9.2%), Japan (173 posts, 7.9%), while Nine West has the highest estimated sponsored-post volume in Australia (76 posts, 6.1%), India (76 posts, 6.1%). Looking at United States specifically, the split is Tecovas at 2.7k posts (83.4%), Hunter Boots at 764 posts (34.9%), Nine West at 591 posts (47.5%). Tecovas's strength in United States may indicate a home-market focus, while Nine West shows broader regional investment.