Tecovas Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 318 pieces of influencer content sponsored by Tecovas over the last 12 months.

This report breaks down where & how Tecovas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Tecovas, see here: Tecovas influencers.

Influencer activity throughout the year

Tecovas's sponsored post volume peaks in October with 41 posts, 58% higher than the monthly average of 26. February recorded the lowest activity at 9 posts, 65% below average.

July generated the most views at 11.7M, while January recorded the least at 404.8k. Across all tracked posts in the 12-month window, average views per post were 171.5k. Interestingly, the highest-view month (July) does not align with peak post volume (October), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @KillTony, generated 5.7M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tecovas's sponsored influencer collaborations break down by social platform:

• Instagram: 129 posts (40.6%)
• TikTok: 103 posts (32.4%)
• YouTube: 86 posts (27%)

Instagram influencer marketing is a clear focus for Tecovas.

Here are 3 examples of Tecovas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

realmarcusking x Tecovas

realmarcusking

@realmarcusking

05 Aug, 25

333.5k

18.6k

[...] this week’s episode, brought to you by @tecovas , wherever you listen to podcasts ✊

Influencer bio

Honky Tonk Rock and Roll Soul Music NEW SINGLE “CAROLINA HONEY” - OUT NOW

Collaboration metrics

Post views 333.5k

Post EMV $11.9k

More influencer data

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robert_kelley x Tecovas

robert_kelley

@robert_kelley

24 Jul, 25

3.2M

245.9k

[...] overalls and @Chili’s Grill & Bar x @Tecovas booth boots #chilispartner

Influencer bio

side quests are way better than the main quest

Collaboration metrics

Post views 3.2M

Post EMV $76.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

KillTony x Tecovas

KillTony

@KillTony

11 Aug, 25

5.7M

70.8k

[...] now get 10% off at https://tecovas.com/killtony when you sign up for email [...]

Influencer bio

Kill Tony, a live podcast taped in Austin, Texas and all over the world. Featuring Tony Hinchcliffe & Brian Redban and the band with huge celebrity guests.

Collaboration metrics

Post views 5.7M

Post EMV $178.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 43.2% of partnerships featuring creators averaging 10K-50K views, Tecovas's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (55.4k avg views/post):

matt_tumlinson x Tecovas

matt_tumlinson

@matt_tumlinson

13 Feb, 25

66.4k

1.1k

We partnered with painter and storyteller @matt_tumlinson to bring you a feature on art, connection, and small-town Texas love. Watch the full story tomorrow.

Influencer bio

Artist-Painter-Thinker Prints now available!

Collaboration metrics

Post views 66.4k

Post EMV $2.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (8.0k avg views/post):

tesscvikota_ x Tecovas

tesscvikota_

@tesscvikota_

04 Apr, 25

13.1k

Tecovas spring collection is here 💛 [...]

Influencer bio

Montana girl 🏹 @leaveherwild.co @wilhelminadigital teamtess@wilhelmina.com

Collaboration metrics

Post views 13.1k

Post EMV $393

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Tecovas's repeat partnerships

opryofficial x Tecovas

opryofficial

@opryofficial

21 Aug, 25

643.3k

59.9k

[...] is presented by @tecovas

opryofficial

@opryofficial

14 Nov, 25

366k

18.3k

[...] NextStage is presented by @tecovas

opryofficial

@opryofficial

23 Dec, 25

261.4k

24.3k

[...] NextStage is presented by @tecovas #TuckerWetmore #OpryNextStage [...]

thegodscountrypodcast x Tecovas

thegodscountrypodcast

@thegodscountrypodcast

29 Jul, 25

119k

3.8k

[...] episode, brought to you by @tecovas , wherever you listen to [...]

thegodscountrypodcast

@thegodscountrypodcast

14 Oct, 25

99.1k

7.3k

[...] episode, brought to you by @tecovas, and we appreciate yall still [...]

thegodscountrypodcast

@thegodscountrypodcast

21 Mar, 25

95.3k

6.6k

[...] of #godscountry presented by @tecovas . Y’all check it out wherever [...]

theedwardjames x Tecovas

theedwardjames

@theedwardjames

21 Nov, 25

4.4k

1.2k

Mom’s first red carpet… Country Music’s Biggest Night… What A Night we’ll never forget. 💫 Thank you CMA Country Music Association! Thanks @hbarcofficial @countryoutfitter @stetsonusa @yellowrosebykendrascott for the fit! #coholiday #cmaawards

theedwardjames

@theedwardjames

26 Nov, 25

4.2k

1.1k

I don’t make the rules…. @tecovas #Tecovas #Boots #Western [...]

theedwardjames

@theedwardjames

20 Nov, 25

3.9k

1.2k

[...] organization. 🤠✨ Fit by @tecovas x @hbarcofficial x [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (2.9%)
• United Kingdom (2.6%)
• Brazil (1.9%)

Here is another example of Tecovas collaborating with an influencer in United States.

chilisofficial x Tecovas

chilisofficial

@chilisofficial

22 Jul, 25

1.5M

8.8k

Chili’s x @Tecovas Booth Boots… yes, you read that right. [...]

Tecovas's influencer activity vs. related brands

Tecovas competes in footwear with strong lifestyle and heritage cues that creators highlight in fit checks and durability reviews. Hunter Boots and Dolce Vita are relevant footwear benchmarks that also compete for style-and-function buyers influenced by creator recommendations.

Total influencer content

Dolce Vita leads with 420 sponsored posts, significantly outpacing Tecovas (318 posts) and Hunter Boots (195 posts). Across all three brands, the average volume is 311 posts, indicating limited or experimental influencer activity.

By social platform

Tecovas leads on YouTube, while Dolce Vita has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Dolce Vita at 315, Hunter Boots at 168, Tecovas at 129 posts. Hunter Boots's activity is particularly concentrated on Instagram. Dolce Vita has far more Instagram posts than Tecovas and Hunter Boots, and Tecovas has far more YouTube posts than Hunter Boots and Dolce Vita.

By geographical market

Dolce Vita has the highest estimated sponsored-post volume in United States (308 posts, 73.3%), Canada (22 posts, 5.3%), suggesting a North America focus, while Hunter Boots has the highest estimated sponsored-post volume in United Kingdom (21 posts, 11%), Japan (19 posts, 9.6%). Looking at United States specifically, the split is Dolce Vita at 308 posts (73.3%), Tecovas at 270 posts (84.8%), Hunter Boots at 85 posts (43.5%).