Tecovas Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.3k pieces of influencer content sponsored by Tecovas over the last 12 months.

This report breaks down where & how Tecovas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Tecovas, see here: Tecovas influencers.

Influencer activity throughout the year

Tecovas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Tecovas's influencer output appears relatively consistent throughout the year, averaging about 275 sponsored posts per month. March recorded the highest volume at 366 posts (33% above average), while June was the quietest at 210 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tecovas's sponsored influencer collaborations break down by social platform:

• Instagram: 1.7k posts (49.3%)
• TikTok: 1.5k posts (44%)
• YouTube: 224 posts (6.7%)

Instagram influencer marketing is a clear focus for Tecovas.

Here are 3 examples of Tecovas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

tuckerwetmore x Tecovas

tuckerwetmore

@tuckerwetmore

05 Mar, 26

189.5K

12.3K

Best sign wins.. new @tecovas for Eleanor

Influencer bio

God & Country Music Sunburn Mixtape out now

Collaboration metrics

Post views189.5k

Post EMV $6.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

liam_lawson30 x Tecovas

liam_lawson30

@liam_lawson30

30 Oct, 25

466K

23K

Can’t come to Austin without hitting up @tecovas 🤘🏼 New vlog on YouTube now :) [...]

Influencer bio

Not not Liam Lawson

Collaboration metrics

Post views466.0k

Post EMV $10.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

KillTony x Tecovas

KillTony

@KillTony

09 Feb, 26

3.4M

46.6K

Adam Ray (Dr. Phil), Sal Vulcano, Greg Fitzsimmons, Ari Matti, Dedrick Flynn, William Montgomery, Hans Kim, D Madness, Michael A. Gonzales, Jon Deas, Matthew Muehling, Joe White, Troy Conrad, Tony Hinchcliffe, Brian Redban - RECORDED– 02/02/2026 TONY HINCHCLIFFE @TONYHINCHCLIFE (TOUR DATES) BRIAN REDBAN @REDBAN / @catbreadmusic / redban THIS EPISODE IS SPONSORED BY: Right now get 10% off at when you sign up for email and texts. Get $80 off your first month with promo code SPACE80 at Sign up for your one-dollar-per-month trial today at Make life easier by getting harder and discover your options at with code TONY.

Influencer bio

Kill Tony, a live podcast taped in Austin, Texas and all over the world. Featuring Tony Hinchcliffe & Brian Redban and the band with huge celebrity guests.

Collaboration metrics

Post views3.4M

Post EMV $106.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Tecovas's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (153.8k avg views/post, 79.3k followers):

harryblaisefryer x Tecovas

harryblaisefryer

@harryblaisefryer

14 Mar, 26

3.8K

[...] this suit! New denim and leather from Tecovas 🤝🤠 Welcome to the Americana Limited [...]

Influencer bio

🤠 British. Cowboys. Motorcycles. Nashville. @electriccowboyofficial @bikeshedmotoco

Collaboration metrics

Post likes3.8k

Post EMV $384

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.2k avg views/post, 376.6k followers):

nothinbuttryranch x Tecovas

nothinbuttryranch

@nothinbuttryranch

14 Mar, 26

12.5K

Say hello to our new bull, Tecovas Triple Aught. We’re proud to partner [...]

Influencer bio

We raise, train and haul @pbr bucking bulls. Bulls and partnerships available at all times. We produce @pbr and @abbibulls events on our ranch.

Collaboration metrics

Post likes12.5k

Post EMV $1.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Tecovas's repeat partnerships

austin_gamblers x Tecovas

austin_gamblers

@austin_gamblers

01 Sep, 26

53.8K

1.7K

[...] Mic’d Up Moments presented by @Tecovas.

austin_gamblers

@austin_gamblers

20 Oct, 25

13.4K

658

[...] Mic'd Up Moment presented by @tecovas 🎙️

austin_gamblers

@austin_gamblers

02 Oct, 25

4.9K

367

[...] his ride. Brought to you by @tecovas

duckcallroom x Tecovas

duckcallroom

@duckcallroom

29 Jan, 26

65.1K

1.8K

Willie drops in with his buddy and financial guru Dave Ramsey, and things immediately go sideways when Uncle Si starts explaining his unique approach to money. Martin leans in on Dave’s advice for parents trying to raise money-smart kids, while Phillip does his best to quietly rein in Si’s spending habits whenever he gets the chance. Dave shares hard-earned wisdom about work, discipline, and making smart decisions when it comes to living within one’s means. Duck Call Room episode #522 is sponsored by: or dial #250 and say the keyword BABY — Just $28 can help save a life! — Get 3 FREE AG1 travel packs, 3 FREE AGZ travel packs, plus FREE D3+K2 and an AG1 Welcome Kit with your first subscription order when you use our link! — Get 10% off when you sign up for email and texts. — Get 10% off your first TriTails box straight from their ranch to your door. - Chapters: 00:00 Welcome, Dave Ramsey 05:42 Uncle Si admits his two biggest vices 11:38 First impressions of Dave 17:26 Dave Ramsey’s first job and learning hard work early 24:18 Why money problems are really behavior problems 31:22 Sudden wealth, bad decisions, and hard-earned wisdom 38:10 Teaching kids to work, save, give, and spend wisely 45:04 Hitting rock bottom and starting over 51:12 Why money can’t hold your hope 55:32 As for me and my house, we will serve the Lord - About Duck Call Room: The guys who kept America laughing for 11 seasons while cranking out duck calls are back in the heart of Duck Commander to share hilarious stories, tall tales, hunting adventures, pop culture commentary, and all the antics and escapades you know and love. Join Si Robertson, Justin Martin, John-David Owen, John Godwin, Jay Stone, and Phillip McMillan where it all began — in the Duck Call Room. Apple Podcasts: Spotify: iHeartRadio: #DuckCallRoom​ #SiRobertson

duckcallroom

@duckcallroom

18 Nov, 25

56.7K

1.5K

Martin suffers a good-natured scolding after admitting he taught his boys a lesson that definitely wouldn’t have earned Phil Robertson’s approval. John-David replays some of Phil’s greatest on-camera moments, sparking fresh stories from Uncle Si. Phillip brings up the massive roadside inferno he, Godwin, and Martin rolled up on during their drive home, a fireball so big it stopped traffic and had them wondering how close they came to real danger. Si insists his brand-new teeth are the secret behind his recent streak of good luck. Duck Call Room episode #501 is sponsored by: — Get 10% off when you sign up for email and texts. — Get your all-new digital duck stamp today. It’s easier than ever! — Get their best unlimited plan for just $29.95 a month! — Get $10 off your first month’s subscription and free shipping! Chapters: 00:00-08:22 Martin teaches his twins a valuable lesson 08:23-16:55 Si shoots his way out of a sticky situation 16:56-22:56 The difference between Phil & the Crocodile Man 22:57-26:01 Si’s sister survives a snakebite 26:02-31:42 Lions on the loose in Ireland 31:43-39:32 Si’s new teeth bring good luck 39:33-49:38 Si rediscovers the joy of eating crunchy food 49:39-57:24 Martin encounters a roadside spectacle - About Duck Call Room: The guys who kept America laughing for 11 seasons while cranking out duck calls are back in the heart of Duck Commander to share hilarious stories, tall tales, hunting adventures, pop culture commentary, and all the antics and escapades you know and love. Join Si Robertson, Justin Martin, John-David Owen, John Godwin, Jay Stone, and Phillip McMillan where it all began — in the Duck Call Room. Apple Podcasts: Spotify: iHeartRadio: #DuckCallRoom​ #SiRobertson

duckcallroom

@duckcallroom

08 Sep, 26

38.6K

913

Uncle Si defends his questionable airplane etiquette, John-David reveals Willie’s incredibly effective trick for keeping the middle seat empty, and Jessica’s unforgettable farewell to a driver during the crazy ‘Duck Dynasty’ travel days is a family legend. Phillip admits he once picked up a suspicious package at the airport, private planes, and Martin and Si wax nostalgic about the best airplane trip of their lives. Duck Call Room episode #585 is sponsored by: — Get 10% off when you sign up for email and texts. - Get your digital duck stamp online and keep it right on your phone! - Let Rocket Money help you reach your financial goals faster! Chapters 00:00 AI Takes Over the Podcast 03:34 Si’s Squirrel Feast 07:18 Airplane Etiquette According to Si 11:42 The Worst Flight Farts 17:08 Hunter’s Strange Seatmate 20:03 Martin’s First-Class Disaster 27:21 The Ultimate Private Plane Ride 31:18 Phillip Picks Up an Unattended Bag 36:12 Fighter Jets, G-Forces & Space Travel 42:17AI Fools the Duck Call Room 47:02 Could a Cajun Ride a Gator? - About Duck Call Room: The guys who kept America laughing for 11 seasons while cranking out duck calls are back in the heart of Duck Commander to share hilarious stories, tall tales, hunting adventures, pop culture commentary, and all the antics and escapades you know and love. Join Si Robertson, Justin Martin, John-David Owen, John Godwin, Jay Stone, and Phillip McMillan where it all began — in the Duck Call Room. Apple Podcasts: Spotify: iHeartRadio: #DuckCallRoom​ #SiRobertson

likeafarmer x Tecovas

likeafarmer

@likeafarmer

25 Feb, 26

78.1K

2K

[...] special episode presented by Tecovas, filmed on location at Tecovas [...]

likeafarmer

@likeafarmer

07 Jan, 26

38.1K

159

[...] ‘Em the Boot” Presented by TECOVAS 54:30 – What Movie Did Chad [...]

likeafarmer

@likeafarmer

22 Apr, 26

31K

84

[...] ‘Em the Boot Presented by TECOVAS 44:45 – What to Expect on [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (3.3%)
• Canada (3.1%)
• United Kingdom (2.8%)

Here is another example of Tecovas collaborating with an influencer in United States.

KendallGray1 x Tecovas

KendallGray1

@KendallGray1

28 Feb, 26

2.9M

36.8K

Thanks to Tecovas for sponsoring this video! Visit to get [...]

Tecovas's influencer activity vs. related brands

Tecovas’ footwear and western-inspired lifestyle positioning overlaps with Hunter Boots in functional premium footwear and Dolce Vita in fashion-driven shoes, all competing for style-and-utility buyers via creators.

Total influencer content

Dolce Vita leads with 3.5K sponsored posts, marginally ahead of Tecovas (3.3K posts) and Hunter Boots (2.3K posts). Across all three brands, the average volume is 3.1K posts, indicating mature, scaled influencer programs.

By social platform

Tecovas leads on TikTok and YouTube, while Dolce Vita leads on Instagram. The gap is most notable on Instagram, with Dolce Vita at 2.6K, Hunter Boots at 1.7K, Tecovas at 1.7K posts. Hunter Boots's activity is particularly concentrated on Instagram. On YouTube, Tecovas has 224 posts versus 5 for Hunter Boots and 58 for Dolce Vita.

By geographical market

Tecovas has the highest estimated sponsored-post volume in United States (2.7K posts, 82%), Brazil (110 posts, 3.3%), while Dolce Vita leads in Canada with 205 posts (5.8%), while Hunter Boots has the highest estimated sponsored-post volume in Japan (205 posts, 8.9%), United Kingdom (189 posts, 8.2%). Looking at United States specifically, the split is Tecovas at 2.7K posts (82%), Dolce Vita at 2.5K posts (71.4%), Hunter Boots at 821 posts (35.6%). Tecovas's strength in United States may indicate a home-market focus, while Dolce Vita shows broader regional investment.