Tecovas Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.3k pieces of influencer content sponsored by Tecovas over the last 12 months.

This report breaks down where & how Tecovas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Tecovas, see here: Tecovas influencers.

Influencer activity throughout the year

Tecovas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Tecovas's influencer output appears relatively consistent throughout the year, averaging about 278 sponsored posts per month. March recorded the highest volume at 355 posts (28% above average), while June was the quietest at 122 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tecovas's sponsored influencer collaborations break down by social platform:

• TikTok: 1.6k posts (46.7%)
• Instagram: 1.6k posts (46.6%)
• YouTube: 222 posts (6.6%)

TikTok influencer marketing is a clear focus for Tecovas.

Here are 3 examples of Tecovas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

realmarcusking x Tecovas

realmarcusking

@realmarcusking

05 Aug, 25

333.5k

18.6k

[...] this week’s episode, brought to you by @tecovas , wherever you listen to podcasts ✊

Influencer bio

Honky Tonk Rock and Roll Soul Music NEW SINGLE “CAROLINA HONEY” - OUT NOW

Collaboration metrics

Post views333.5k

Post EMV $11.9k

More influencer data

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robert_kelley x Tecovas

robert_kelley

@robert_kelley

24 Jul, 25

3.3M

248.9k

[...] overalls and @Chili’s Grill & Bar x @Tecovas booth boots #chilispartner

Influencer bio

side quests are way better than the main quest

Collaboration metrics

Post views3.3M

Post EMV $78.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

KillTony x Tecovas

KillTony

@KillTony

11 Aug, 25

5.9M

72k

Shane Gillis, Matt McCusker, Ari Matti, Kam Patterson, William Montgomery, Hans Kim, D Madness, Michael A. Gonzales, Jon Deas, Matthew Muehling, Joe White, Troy Conrad, Tony Hinchcliffe, Brian Redban - RECORDED– 07/28/2025 TONY HINCHCLIFFE @TONYHINCHCLIFE BRIAN REDBAN @REDBAN / @catbreadmusic / redban THIS EPISODE IS SPONSORED BY: Get $80 off your first month with promo code SPACE80 at OpenPhone is offering our listeners 20% off of your first 6 months at Right now get 10% off at when you sign up for email and texts.

Influencer bio

Kill Tony, a live podcast taped in Austin, Texas and all over the world. Featuring Tony Hinchcliffe & Brian Redban and the band with huge celebrity guests.

Collaboration metrics

Post views5.9M

Post EMV $184.1k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 39.5% of partnerships featuring creators averaging 1K-5K views, Tecovas's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (132.5k avg views/post):

honeybee_mcg x Tecovas

honeybee_mcg

@honeybee_mcg

20 Jan, 26

100.8k

9.7k

[...] New boot goofin! My first pair of @Tecovas 😍 #linedancing #abarsong #linedancer [...]

Influencer bio

Can't get enough dancing! 💃🏻 Insta -honeybee.mcg FB - Melissa "Honeybee" McG

Collaboration metrics

Post views100.8k

Post EMV $2.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.0k avg views/post):

likeafarmerpodcast x Tecovas

likeafarmerpodcast

@likeafarmerpodcast

11 Apr, 26

7.9k

390

[...] hits 😭 give ‘em the boot presented by @Tecovas

Influencer bio

Home to stories from John Daly, Riley Green, JB Mauney, & more. 🎵 Country • 🏈 Sports • 🍽️ Food • 🤠Outdoors Learn more & shop ⬇️

Collaboration metrics

Post views7.9k

Post EMV $178

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Tecovas's repeat partnerships

duckcallroom x Tecovas

duckcallroom

@duckcallroom

29 Jan, 26

65.1k

1.8k

Willie drops in with his buddy and financial guru Dave Ramsey, and things immediately go sideways when Uncle Si starts explaining his unique approach to money. Martin leans in on Dave’s advice for parents trying to raise money-smart kids, while Phillip does his best to quietly rein in Si’s spending habits whenever he gets the chance. Dave shares hard-earned wisdom about work, discipline, and making smart decisions when it comes to living within one’s means. Duck Call Room episode #522 is sponsored by: or dial #250 and say the keyword BABY — Just $28 can help save a life! — Get 3 FREE AG1 travel packs, 3 FREE AGZ travel packs, plus FREE D3+K2 and an AG1 Welcome Kit with your first subscription order when you use our link! — Get 10% off when you sign up for email and texts. — Get 10% off your first TriTails box straight from their ranch to your door. - Chapters: 00:00 Welcome, Dave Ramsey 05:42 Uncle Si admits his two biggest vices 11:38 First impressions of Dave 17:26 Dave Ramsey’s first job and learning hard work early 24:18 Why money problems are really behavior problems 31:22 Sudden wealth, bad decisions, and hard-earned wisdom 38:10 Teaching kids to work, save, give, and spend wisely 45:04 Hitting rock bottom and starting over 51:12 Why money can’t hold your hope 55:32 As for me and my house, we will serve the Lord - About Duck Call Room: The guys who kept America laughing for 11 seasons while cranking out duck calls are back in the heart of Duck Commander to share hilarious stories, tall tales, hunting adventures, pop culture commentary, and all the antics and escapades you know and love. Join Si Robertson, Justin Martin, John-David Owen, John Godwin, Jay Stone, and Phillip McMillan where it all began — in the Duck Call Room. Apple Podcasts: Spotify: iHeartRadio: #DuckCallRoom​ #SiRobertson

duckcallroom

@duckcallroom

18 Nov, 25

56.7k

1.5k

Martin suffers a good-natured scolding after admitting he taught his boys a lesson that definitely wouldn’t have earned Phil Robertson’s approval. John-David replays some of Phil’s greatest on-camera moments, sparking fresh stories from Uncle Si. Phillip brings up the massive roadside inferno he, Godwin, and Martin rolled up on during their drive home, a fireball so big it stopped traffic and had them wondering how close they came to real danger. Si insists his brand-new teeth are the secret behind his recent streak of good luck. Duck Call Room episode #501 is sponsored by: — Get 10% off when you sign up for email and texts. — Get your all-new digital duck stamp today. It’s easier than ever! — Get their best unlimited plan for just $29.95 a month! — Get $10 off your first month’s subscription and free shipping! Chapters: 00:00-08:22 Martin teaches his twins a valuable lesson 08:23-16:55 Si shoots his way out of a sticky situation 16:56-22:56 The difference between Phil & the Crocodile Man 22:57-26:01 Si’s sister survives a snakebite 26:02-31:42 Lions on the loose in Ireland 31:43-39:32 Si’s new teeth bring good luck 39:33-49:38 Si rediscovers the joy of eating crunchy food 49:39-57:24 Martin encounters a roadside spectacle - About Duck Call Room: The guys who kept America laughing for 11 seasons while cranking out duck calls are back in the heart of Duck Commander to share hilarious stories, tall tales, hunting adventures, pop culture commentary, and all the antics and escapades you know and love. Join Si Robertson, Justin Martin, John-David Owen, John Godwin, Jay Stone, and Phillip McMillan where it all began — in the Duck Call Room. Apple Podcasts: Spotify: iHeartRadio: #DuckCallRoom​ #SiRobertson

duckcallroom

@duckcallroom

17 Jul, 25

54.6k

1.8k

Uncle Si laughs at the pranks from the "Duck Dynasty: The Revival" film crew and Martin brings along his old friend and fellow Willie wrangler Chad Creel to back up every wild travel story John-David’s ever told. Chad confirms it all: yes, Willie travels with 800 bags of beef jerky, and yes, he just bought Blake Shelton’s old tour bus so he can go on a personal “Willie Tour” whenever the mood strikes. John-David laments being dragged into coffee dates by his wife and forced to confront the cold, watery reality of oat milk. Duck Call Room episode #467 is sponsored by: Hillsdale College offers more than 40 free online courses, including a course on The Federalist Papers. Go right now to ⁠ to enroll. There’s no cost, and it’s easy to get started. ⁠ — Start building the life you deserve and talk with one of their strategists today. It’s FREE! — Get 10% off when you sign up for email and texts. - About Duck Call Room: The guys who kept America laughing for 11 seasons while cranking out duck calls are back in the heart of Duck Commander to share hilarious stories, tall tales, hunting adventures, pop culture commentary, and all the antics and escapades you know and love. Join Si Robertson, Justin Martin, John-David Owen, John Godwin, Jay Stone, and Phillip McMillan where it all began — in the Duck Call Room. Apple Podcasts: Spotify: iHeartRadio: #DuckCallRoom​ #SiRobertson

austin_gamblers x Tecovas

austin_gamblers

@austin_gamblers

20 Oct, 25

13.4k

658

[...] Mic'd Up Moment presented by @tecovas 🎙️

austin_gamblers

@austin_gamblers

02 Oct, 25

4.9k

367

[...] his ride. Brought to you by @tecovas

austin_gamblers

@austin_gamblers

10 Mar, 26

3.8k

Gambler Days presented by @tecovas is ALWAYS the answer 😏 🎟️ [...]

opryofficial x Tecovas

opryofficial

@opryofficial

14 Nov, 25

370.4k

18.5k

[...] NextStage is presented by @tecovas

opryofficial

@opryofficial

23 Dec, 25

313.8k

28.7k

[...] NextStage is presented by @tecovas #TuckerWetmore #OpryNextStage [...]

opryofficial

@opryofficial

13 Jan, 26

61.8k

1.6k

[...] NextStage is presented by @Tecovas

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (3.2%)
• United Kingdom (3%)
• Brazil (2.5%)

Here is another example of Tecovas collaborating with an influencer in United States.

KendallGray1 x Tecovas

KendallGray1

@KendallGray1

28 Feb, 26

2.9M

36.8k

Thanks to Tecovas for sponsoring this video! Visit to get [...]

Tecovas's influencer activity vs. related brands

Steve Madden and Hunter Boots are established footwear-and-accessories brands that compete for similar customers shopping premium, style-forward boots. Both overlap with Tecovas in the boot category and broader lifestyle positioning, making them realistic benchmarks for influencer marketing strategy.

Total influencer content

Steve Madden leads with 12k sponsored posts, significantly outpacing Tecovas (3.3k posts) and Hunter Boots (2.2k posts). Across all three brands, the average volume is 5.8k posts, indicating mature, scaled influencer programs. Steve Madden has several times more total posts than Tecovas and Hunter Boots.

By social platform

Tecovas leads on YouTube, while Steve Madden has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Steve Madden at 6.2k, Hunter Boots at 1.6k, Tecovas at 1.6k posts. Hunter Boots's activity is particularly concentrated on Instagram. On TikTok, Steve Madden has several times more posts than Tecovas and Hunter Boots.

By geographical market

Steve Madden has the highest estimated sponsored-post volume in United States (5.9k posts, 49.5%), India (1k posts, 8.6%), Mexico (588 posts, 4.9%), suggesting a North America focus, while Hunter Boots has the highest estimated sponsored-post volume in United Kingdom (203 posts, 9.4%), Japan (162 posts, 7.5%), while Tecovas leads in Canada with 107 posts (3.2%). Looking at United States specifically, the split is Steve Madden at 5.9k posts (49.5%), Tecovas at 2.8k posts (83.4%), Hunter Boots at 792 posts (36.7%).