Tecovas Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.2k pieces of influencer content sponsored by Tecovas over the last 12 months.

This report breaks down where & how Tecovas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Tecovas, see here: Tecovas influencers.

Influencer activity throughout the year

Tecovas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Tecovas's influencer output appears relatively consistent throughout the year, averaging about 264 sponsored posts per month. March recorded the highest volume at 331 posts (25% above average), while April was the quietest at 132 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tecovas's sponsored influencer collaborations break down by social platform:

• TikTok: 1.6k posts (50.2%)
• Instagram: 1.4k posts (45%)
• YouTube: 153 posts (4.8%)

TikTok influencer marketing is a clear focus for Tecovas.

Here are 3 examples of Tecovas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

realmarcusking x Tecovas

realmarcusking

@realmarcusking

05 Aug, 25

333.5k

18.6k

[...] this week’s episode, brought to you by @tecovas , wherever you listen to podcasts ✊

Influencer bio

Honky Tonk Rock and Roll Soul Music NEW SINGLE “CAROLINA HONEY” - OUT NOW

Collaboration metrics

Post views333.5k

Post EMV $11.9k

More influencer data

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robert_kelley x Tecovas

robert_kelley

@robert_kelley

24 Jul, 25

3.3M

248.2k

[...] overalls and @Chili’s Grill & Bar x @Tecovas booth boots #chilispartner

Influencer bio

side quests are way better than the main quest

Collaboration metrics

Post views3.3M

Post EMV $78.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BraveWilderness x Tecovas

BraveWilderness

@BraveWilderness

14 Jun, 25

3.5M

38.6k

Thanks to Tecovas for sponsoring this video! Visit to get [...]

Influencer bio

Brave Wilderness is your one stop connection to a wild world of adventure and amazing up close animal encounters! Follow along with Coyote Peterson and Mark Vins as they lead you on a variety of expeditions featuring everything from Grizzly Bears and Crocodiles to King Cobras and Murder Hornets! Every single episode offers an opportunity to learn something new about incredible species that call our planet home. So SUBSCRIBE NOW and join the adventure that brings you closer to the most beloved, bizarre and misunderstood creatures on earth! Be Brave, Stay Wild! Join the Brave Crew by becoming a member today - http://bit.ly/JOINBWM

Collaboration metrics

Post views3.5M

Post EMV $109.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 38.5% of partnerships featuring creators averaging 1K-5K views, Tecovas's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (132.5k avg views/post):

honeybee_mcg x Tecovas

honeybee_mcg

@honeybee_mcg

20 Jan, 26

100.8k

9.7k

[...] New boot goofin! My first pair of @Tecovas 😍 #linedancing #abarsong #linedancer [...]

Influencer bio

Can't get enough dancing! 💃🏻 Insta -honeybee.mcg FB - Melissa "Honeybee" McG

Collaboration metrics

Post views100.8k

Post EMV $2.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.5k avg views/post):

summerrosejackson x Tecovas

summerrosejackson

@summerrosejackson

09 Jul, 25

12.7k

854

[...] to shop. Should I give away a pair of tecovas for my next 20k giveaway?? #newboots [...]

Influencer bio

Be yourself cause everyone else is taken🌞 💌summer@summerjacksondesign.com

Collaboration metrics

Post views12.7k

Post EMV $297

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Tecovas's repeat partnerships

austin_gamblers x Tecovas

austin_gamblers

@austin_gamblers

20 Oct, 25

13.4k

658

[...] Mic'd Up Moment presented by @tecovas 🎙️

austin_gamblers

@austin_gamblers

18 Dec, 25

10.6k

673

[...] Mic’d Up Moments presented by @tecovas

austin_gamblers

@austin_gamblers

19 Aug, 25

8.6k

762

[...] one of 2025 brought to you by @tecovas 🎙️

opryofficial x Tecovas

opryofficial

@opryofficial

21 Aug, 25

731.9k

68.7k

[...] is presented by @tecovas

opryofficial

@opryofficial

14 Nov, 25

370.4k

18.5k

[...] NextStage is presented by @tecovas

opryofficial

@opryofficial

23 Dec, 25

313.8k

28.7k

[...] NextStage is presented by @tecovas #TuckerWetmore #OpryNextStage [...]

theedwardjames x Tecovas

theedwardjames

@theedwardjames

21 Nov, 25

4.4k

1.2k

Mom’s first red carpet… Country Music’s Biggest Night… What A Night we’ll never forget. 💫 Thank you CMA Country Music Association! Thanks @hbarcofficial @countryoutfitter @stetsonusa @yellowrosebykendrascott for the fit! #coholiday #cmaawards

theedwardjames

@theedwardjames

26 Nov, 25

4.2k

1.1k

I don’t make the rules…. @tecovas #Tecovas #Boots #Western [...]

theedwardjames

@theedwardjames

20 Nov, 25

3.9k

1.1k

[...] organization. 🤠✨ Fit by @tecovas x @hbarcofficial x [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (2.6%)
• Canada (2.6%)
• Brazil (2%)

Here is another example of Tecovas collaborating with an influencer in United States.

DIYwithDave x Tecovas

DIYwithDave

@DIYwithDave

23 May, 25

2.9M

57.9k

Thanks to Tecovas for sponsoring this video! Visit to get [...]

Tecovas's influencer activity vs. related brands

Tecovas’ footwear-and-accessories positioning aligns with Hunter Boots and Dolce Vita as brands competing for style-driven shoppers with functional footwear needs. All lend themselves to outfit styling and lifestyle creator integrations that move mid-to-premium purchase intent.

Total influencer content

Tecovas leads with 3.2k sponsored posts, marginally ahead of Dolce Vita (2.8k posts) and Hunter Boots (2k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs.

By social platform

Tecovas leads on TikTok and YouTube, while Dolce Vita leads on Instagram. The gap is most notable on TikTok, with Tecovas at 1.6k, Dolce Vita at 699, Hunter Boots at 364 posts. Hunter Boots's activity is particularly concentrated on Instagram. On YouTube, Tecovas has 153 posts, while Hunter Boots has 6 and Dolce Vita has 2.

By geographical market

Tecovas leads in United States with 2.7k posts (85.7%), while Hunter Boots has the highest estimated sponsored-post volume in United Kingdom (201 posts, 10.2%), Japan (199 posts, 10.1%), while Dolce Vita has the highest estimated sponsored-post volume in Canada (151 posts, 5.4%), Brazil (103 posts, 3.7%). Looking at United States specifically, the split is Tecovas at 2.7k posts (85.7%), Dolce Vita at 2k posts (71%), Hunter Boots at 714 posts (36.2%). Tecovas's strength in United States may indicate a home-market focus, while Dolce Vita shows broader regional investment.