We analyzed 3.4k pieces of influencer content sponsored by Tecovas over the last 12 months.
This report breaks down where & how Tecovas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Tecovas, see here: Tecovas influencers.
Tecovas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Tecovas's influencer output appears relatively consistent throughout the year, averaging about 286 sponsored posts per month. April recorded the highest volume at 360 posts (26% above average), while February was the quietest at 127 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tecovas's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Tecovas.
Here are 3 examples of Tecovas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
@showme_pod @complex @bravotv
Collaboration metrics
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Influencer bio
side quests are way better than the main quest
Collaboration metrics
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Influencer bio
Kill Tony, a live podcast taped in Austin, Texas and all over the world. Featuring Tony Hinchcliffe & Brian Redban and the band with huge celebrity guests.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Tecovas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 38.6% of partnerships featuring creators averaging 1K-5K views, Tecovas's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (142.1k avg views/post):
Influencer bio
👙🌾🐟⭐️🐚👢🧚🏼♀️🐮🫧
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.7k avg views/post):
Influencer bio
I make videos exploring Texas 📩 Johnwsorsby@gmail.com 🥾TX State Parks: 88/88
Collaboration metrics
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Out of 1.9k unique influencers in our dataset, 68 of them (4%) posted content for Tecovas in 3 or more separate calendar months. The most consistent partner is @austin_gamblers, who has collaborated across 11 months with 40 total posts.
Here are 3 examples of Tecovas's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Tecovas had the most influencer activity. 85.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Tecovas collaborating with an influencer in United States.
Tecovas’ footwear focus (especially boots) competes for style and quality-minded shoppers alongside Vince Camuto and Dolce Vita. They overlap on fashion creators showcasing outfits, durability, and occasion-based styling.
Total sponsored posts tracked (last 12 months)
Tecovas leads with 3.4k sponsored posts, marginally ahead of Dolce Vita (3.4k posts) and Vince Camuto (262 posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs. Tecovas and Dolce Vita have far more total posts than Vince Camuto.
Sponsored posts by platform
Tecovas leads on TikTok and YouTube, while Dolce Vita leads on Instagram. The gap is most notable on Instagram, with Dolce Vita at 2.5k, Tecovas at 1.5k, Vince Camuto at 173 posts. Dolce Vita's activity is particularly concentrated on Instagram. On YouTube, Tecovas has far more posts than Dolce Vita, and Vince Camuto has none.
Estimated sponsored posts in Tecovas's top markets
Tecovas leads in United States with 2.9k posts (85.1%), while Dolce Vita has the highest estimated sponsored-post volume in Canada (179 posts, 5.2%), United Kingdom (124 posts, 3.6%). Looking at United States specifically, the split is Tecovas at 2.9k posts (85.1%), Dolce Vita at 2.5k posts (73.5%), Vince Camuto at 200 posts (76.2%). Tecovas's strength in United States may indicate a home-market focus, while Dolce Vita shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.