We analyzed 9.2k pieces of influencer content sponsored by L’ange Hair over the last 12 months.
This report breaks down where & how L’ange Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with L’ange Hair, see here: L’ange Hair influencers.
L’ange Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
L’ange Hair's sponsored post volume appears to trend upward over the 12-month period, rising from 976 posts in January to 1k in December. The peak month, November, reached 1.4k posts, 81% higher than the monthly average of 758.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of L’ange Hair's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for L’ange Hair.
Here are 3 examples of L’ange Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
SLOMW🩵 The Bachelorette 🌹Jesus is king🤍
Collaboration metrics
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Influencer bio
Hair, Makeup, Beauty💄 📍New York 💌Daniella@ellatheaffiliate.com
Collaboration metrics
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Influencer bio
-Previously Vanderwaag - Welcome to my channel! 💖 I'm a licensed esthetician with a passion for all things beauty and lifestyle! I graduated from the Gary Manuel Aveda Institute in Seattle, where I built a strong foundation in skincare, and I continue to learn and grow every day. Although I am certified in lash extensions and sugaring and have experience as a makeup artist, I currently do not have any active clients. My focus is on sharing my love for beauty, skincare, lifestyle, and self-care with all of you! Some of you have been with me for a while, and I truly appreciate you. After taking a four-year break, I knew it was time to return to what I love. My content has evolved as I have, but one thing remains the same this space is rooted in kindness. Please be mindful of the energy you bring, because words matter. Let’s uplift and inspire one another. You are beautiful, you are ENOUGH, and as always—"Admire someone else’s beauty without questioning your own." – Harper’s Bazaar 💫
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers L’ange Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 63.2% of partnerships featuring creators averaging <1K views, L’ange Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.0M avg views/post):
Influencer bio
🛍️ Shopaholic 💍 Millennial Wife 🏈⚾️ Sports Mom 💌 partnerwithselena@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
🤟🏼✨💐🕊️🧋🛍️ • be the kind intentionally • 💌messagreens@gmail.com
Collaboration metrics
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Out of 2.8k unique influencers in our dataset, 425 of them (15%) posted content for L’ange Hair in 3 or more separate calendar months. The most consistent partner is @theplatinumsass, who has collaborated across 12 months with 182 total posts.
Here are 3 examples of L’ange Hair's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where L’ange Hair had the most influencer activity. 76.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of L’ange Hair collaborating with an influencer in United States.
L’ange Hair sells hair tools and styling solutions that closely overlap with T3 Micro and TYMO Beauty in both product type and creator content (tutorials, transformations, heat styling). These brands compete for similar beauty audiences looking for at-home salon results.
Total sponsored posts tracked (last 12 months)
TYMO Beauty leads with 27.4k sponsored posts, significantly outpacing L’ange Hair (9.2k posts) and T3 Micro (3.2k posts). Across all three brands, the average volume is 13.3k posts, indicating mature, scaled influencer programs. TYMO Beauty has far more total posts than L’ange Hair and T3 Micro.
Sponsored posts by platform
Among these brands, TYMO Beauty leads on Instagram and TikTok and T3 Micro leads on YouTube. The gap is most notable on TikTok, with TYMO Beauty at 22.1k, L’ange Hair at 8.7k, T3 Micro at 1.5k posts. L’ange Hair's activity is particularly concentrated on TikTok. On TikTok, TYMO Beauty and L’ange Hair have far more posts than T3 Micro.
Estimated sponsored posts in L’ange Hair's top markets
TYMO Beauty has the highest estimated sponsored-post volume in United States (16k posts, 56.9%), India (1.7k posts, 6.3%), United Kingdom (1.6k posts, 5.7%), while L’ange Hair has the highest estimated sponsored-post volume in Canada (385 posts, 4.2%), Brazil (275 posts, 3%). Looking at United States specifically, the split is TYMO Beauty at 16k posts (56.9%), L’ange Hair at 7k posts (76.7%), T3 Micro at 2.4k posts (73%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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