We analyzed 2.8k pieces of influencer content sponsored by dokidokicosplay over the last 12 months.
This report breaks down where & how dokidokicosplay invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with dokidokicosplay, see here: dokidokicosplay influencers.
dokidokicosplay's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
dokidokicosplay's influencer output appears relatively consistent throughout the year, averaging about 236 sponsored posts per month. October recorded the highest volume at 282 posts (19% above average), while February was the quietest at 88 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of dokidokicosplay's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for dokidokicosplay.
Here are 2 examples of dokidokicosplay's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
✩ FR 🇫🇷 | Cosplay & Makeup ✩ ➞ Tiktok : kirapika.cos (1.8M) ➞ PRO ✉️ : kirapikacos@gmail.com
Collaboration metrics
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Influencer bio
✨️TWITCH:Sorato_x0✨️ Instagram: soratocosplay_official
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers dokidokicosplay are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 37.5% of partnerships featuring creators averaging 1K-5K views, dokidokicosplay's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (15.3k avg views/post, 5.9k followers):
Influencer bio
📍France, Paris 20 | 170cm | EN/FR coser 📩mocarmony@gmail.com / DM
Collaboration metrics
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And here is another example with a smaller creator on Instagram (4.6k avg views/post, 191.8k followers):
Influencer bio
Holi! Soy furris <3 🇲🇽 Cosplayer | Streamer | Model Contacto: Furramiun@gmail.com
Collaboration metrics
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Out of 1.4k unique influencers in our dataset, 25 of them (2%) posted content for dokidokicosplay in 3 or more separate calendar months. The most consistent partner is @callaina.cos, who has collaborated across 12 months with 41 total posts.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where dokidokicosplay had the most influencer activity. 44% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of dokidokicosplay collaborating with an influencer in United States.
dokidokicosplay competes most directly with Uwowo Cosplay for anime and character costume customers, while LaceMade overlaps on the adjacent, costume-inspired aesthetic fashion audience often reached via the same creators.
Total sponsored posts tracked (last 12 months)
LaceMade leads with 6.2k sponsored posts, significantly outpacing dokidokicosplay (2.8k posts) and Uwowo Cosplay (1.4k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. LaceMade has more than twice as many total posts as dokidokicosplay and more than four times as many as Uwowo Cosplay.
Sponsored posts by platform
dokidokicosplay leads on YouTube, while LaceMade has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with LaceMade at 5k, dokidokicosplay at 2.6k, Uwowo Cosplay at 1.4k posts. dokidokicosplay's activity is particularly concentrated on Instagram. On TikTok, LaceMade has more than six times as many posts as dokidokicosplay, while Uwowo Cosplay and LaceMade have no YouTube posts and dokidokicosplay has two.
Estimated sponsored posts in dokidokicosplay's top markets
LaceMade has the highest estimated sponsored-post volume in United States (2k posts, 32.2%), India (856 posts, 13.8%), Japan (335 posts, 5.4%), suggesting a Asia focus, while dokidokicosplay has the highest estimated sponsored-post volume in Italy (204 posts, 7.2%), Germany (184 posts, 6.5%), suggesting a Europe focus, while Uwowo Cosplay leads in Mexico with 118 posts (8.5%). Looking at United States specifically, the split is LaceMade at 2k posts (32.2%), dokidokicosplay at 1.2k posts (44%), Uwowo Cosplay at 535 posts (38.4%). dokidokicosplay's strength in Germany may indicate a home-market focus, while LaceMade shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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