Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
OneSkin Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 3,600 sponsored posts from OneSkin across TikTok, YouTube and Instagram over the last 12 months.
See where OneSkin invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, December was 151.3% more active in terms of posting frequency.
Social platforms breakdown
Where OneSkin's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of OneSkin's accounts
TikTok2.5k
YouTube664
Instagram410
Content format by platform
Share of all sponsored posts.
Instagram · Reels
10.0%
Instagram · Feed Posts
1.4%
TikTok · Posts
70.2%
YouTube · Long-form
18.2%
YouTube · Shorts
0.3%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
10.0%
Instagram · Feed Posts
1.4%
TikTok · Posts
70.2%
YouTube · Long-form
18.2%
YouTube · Shorts
0.3%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How OneSkin's sponsored posts perform
Reach and engagement across all 3,600 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
23.9K
Average views per post
493
Median views per post
83.8M
Total views
$2.9M
Estimated media value
5.7%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@rahi_chaddaView on Instagram ↗
[...] tripeptide serum @tatcha silk eye @oneskin.co lip mask
1.3M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@katiephangnewsView on YouTube ↗
[...] views on some important issues. OneSkin: Get 15% off OneSkin with the code PHANG [...]
1.2M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@MeidasTouchView on YouTube ↗
[...] Donald Trump’s invasion of Greenland. OneSkin: Get started today at and receive 15% [...]
1.1M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator OneSkin works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
OneSkin's influencers by average views per post
Share of the 1,110 creators in this dataset
<1K
62.5%
1K-5K
14.1%
5K-10K
3.9%
10K-50K
11.1%
50K-100K
4.0%
100K-500K
3.8%
500K+
0.7%
Top influencers OneSkin works with
OneSkin's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@rahi_chaddaInstagram178.9M
2
@PiersMorganUncensoredYouTube126.4M
3
@MeidasTouchYouTube84.5M
4
@katiephangnewsYouTube112.8M
5
@danwoottonoutspokenYouTube202.7M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether OneSkin works with creators once, or builds an ongoing roster.
Repeat creators make up 29.3% of OneSkin's creator network and generate 88.7% of total reach. The charts below show how often those partnerships recur and how much of OneSkin's audience reach they account for.
Repeat creators make up 29.3% of OneSkin's creator network and generate 88.7% of total reach. The charts below show how often those partnerships recur and how much of OneSkin's audience reach they account for.
One-off vs. repeat creators
Share of 1,155 creators
Months active
Repeat creators only
2 months
57.4%
3 months
21.0%
4+ months
21.6%
Repeat partnerships at a glance
88.7%
of total reach comes from repeat creators
7.2
average posts per repeat creator
12 months
longest running partnership
Creators OneSkin works with repeatedly
@jaimemichelleView on Instagram ↗
[...] all about skincare that goes deeper. @oneskin.co is the only skin longevity brand [...]
100.5K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@rahi_chaddaView on Instagram ↗
[...] tripeptide serum @tatcha silk eye @oneskin.co lip mask
1.3M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@LisaBilyeuView on YouTube ↗
Thank you to today’s sponsor: OneSkin: 15% off code LISA at Sex means [...]
340.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
OneSkin's most loyal creators
@jaimemichelle
Months active12
Posts20
Total engagement7.9K
@rahi_chadda
Months active12
Posts17
Total engagement488.2K
@LisaBilyeu
Months active12
Posts14
Total engagement89.3K
Geographical breakdown
The markets where OneSkin's sponsored creators are based. 99.3% of sponsored posts came from creators based in 5 markets. United States and United Kingdom lead at 83.1% and 11.0%, with the remaining 0.7% spread across a wider range of countries.
Sponsored posts by creator location
Top 10 markets
United States
83.1%
United Kingdom
11.0%
Canada
4.0%
France
0.6%
Australia
0.6%
Italy
0.3%
Czech Republic
0.1%
Germany
0.1%
India
0.1%
Philippines
0.1%
OneSkin vs. related brands
How OneSkin's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
OneSkin vs. related brands
6.5K posts
3.6K posts
1.2K posts
Frequently asked questions
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