We analyzed 4.5k pieces of influencer content sponsored by OneSkin over the last 12 months.
This report breaks down where & how OneSkin invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OneSkin, see here: OneSkin influencers.
OneSkin's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
OneSkin's sponsored post volume appears to trend upward over the 12-month period, rising from 688 posts in January to 883 in December. The peak month, December, reached 883 posts, 139% higher than the monthly average of 369.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OneSkin's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for OneSkin.
Here are 3 examples of OneSkin's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Practical derm tips & product recs 🧴✨ Skin, hair, + nail expert 🎥 New videos weekly on YouTube 🩵 Founder of @prequelskin 📍Danville, CA
Collaboration metrics
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Influencer bio
Your internet big sister in her 40s Home Reno + health + helpful things you didn't know Building a life I love & sharing my tips erinwhiterobinson@gmail
Collaboration metrics
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Influencer bio
Piers Morgan Uncensored is the global arena for fearless debate, bold opinions and major interviews 📢
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers OneSkin are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 65.9% of partnerships featuring creators averaging <1K views, OneSkin's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (601.2k avg views/post):
Influencer bio
Just keeping it real 🤎 chicago! ✉️ | Abigail@zink-talent.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (2.0k avg views/post):
Influencer bio
Plus Size Fashion & Beauty Creator 💄 Confidence • Comedy • PNW 🌲 Business 📧 : meowica91@gmail.com
Collaboration metrics
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Out of 1.6k unique influencers in our dataset, 148 of them (9%) posted content for OneSkin in 3 or more separate calendar months. The most consistent partner is @doctorfitandfabulous, who has collaborated across 12 months with 13 total posts.
Here are 3 examples of OneSkin's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where OneSkin had the most influencer activity. 65.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of OneSkin collaborating with an influencer in United States.
OneSkin’s science-forward skincare positioning aligns with DRMTLGY and Medik8, which similarly compete on clinical claims and win through dermatologist, routine, and results-based influencer content.
Total sponsored posts tracked (last 12 months)
DRMTLGY leads with 12k sponsored posts, significantly outpacing OneSkin (4.5k posts) and Medik8 (3k posts). Across all three brands, the average volume is 6.5k posts, indicating mature, scaled influencer programs. DRMTLGY has more total posts than OneSkin and Medik8 combined.
Sponsored posts by platform
OneSkin leads on YouTube, while Medik8 has the most activity on Instagram and DRMTLGY has the most activity on TikTok. The gap is most notable on TikTok, with DRMTLGY at 10.3k, OneSkin at 2.7k, Medik8 at 942 posts. DRMTLGY's activity is particularly concentrated on TikTok. On TikTok, DRMTLGY has several times more posts than OneSkin and Medik8.
Estimated sponsored posts in OneSkin's top markets
DRMTLGY has the highest estimated sponsored-post volume in United States (8.1k posts, 67.4%), Canada (541 posts, 4.5%), suggesting a North America focus, while Medik8 has the highest estimated sponsored-post volume in United Kingdom (690 posts, 23.2%), Spain (268 posts, 9%), suggesting a Europe focus. Looking at United States specifically, the split is DRMTLGY at 8.1k posts (67.4%), OneSkin at 2.9k posts (65.8%), Medik8 at 795 posts (26.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.