OneSkin Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.6k pieces of influencer content sponsored by OneSkin over the last 12 months.

This report breaks down where & how OneSkin invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OneSkin, see here: OneSkin influencers.

Influencer activity throughout the year

OneSkin's sponsored post volume appears to trend upward over the 12-month period, rising from 266 posts in January to 281 in December. The peak month, December, reached 281 posts, 118% higher than the monthly average of 129.

October generated the most views at 11M, while February recorded the least at 2.7M. Across all tracked posts in the 12-month window, average views per post were 50.5k. Interestingly, the highest-view month (October) does not align with peak post volume (December), which could indicate performance differences across months. The top-performing tracked post, by @PiersMorganUncensored, generated 1.7M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OneSkin's sponsored influencer collaborations break down by social platform:

• TikTok: 855 posts (53.9%)
• YouTube: 452 posts (28.5%)
• Instagram: 280 posts (17.6%)

TikTok influencer marketing is a clear focus for OneSkin.

Here are 3 examples of OneSkin's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

drsamanthaellis x OneSkin

drsamanthaellis

@drsamanthaellis

07 May, 25

1.3M

3.3k

[...] late) to start showing it some love. #oneskinpartner I’ve been using the new [...]

Influencer bio

Practical derm tips & product recs 🧴✨ Skin, hair, + nail expert 🎥 New videos weekly on YouTube 🩵 Founder of @prequelskin 📍Danville, CA

Collaboration metrics

Post views 1.3M

Post EMV $40.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

erinrobinson x OneSkin

erinrobinson

@erinrobinson

08 Jul, 25

1.3M

2.3k

[...] coming BACK. This is your sign to try #oneskin OS-01 Hair Serum 🛍️ Check out this [...]

Influencer bio

Your internet big sister in her 40s Home Reno + health + helpful things you didn't know Building a life I love & sharing my tips erinwhiterobinson@gmail

Collaboration metrics

Post views 1.3M

Post EMV $26.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

PiersMorganUncensored x OneSkin

PiersMorganUncensored

@PiersMorganUncensored

17 Sep, 25

1.7M

45.2k

[...] proudly independent and supported by: OneSkin: Get 15% off OneSkin with the code PIERS [...]

Influencer bio

Piers Morgan Uncensored is the global arena for fearless debate, bold opinions and major interviews 📢

Collaboration metrics

Post views 1.7M

Post EMV $55.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 74.8% of partnerships featuring creators averaging <1K views, OneSkin's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (169.7k avg views/post):

therealkco x OneSkin

therealkco

@therealkco

27 Mar, 25

172.7k

181

[...] are pro skin health and longevity and OneSkin allows us to do that. You know, so we [...]

Influencer bio

Beauty • Wellness • Lifestyle Shared with honesty & heart 💖 My Amazon items / ShopMy ⬇️

Collaboration metrics

Post views 172.7k

Post EMV $3.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.8k avg views/post):

torilatise x OneSkin

torilatise

@torilatise

02 Apr, 25

4.5k

141

[...] within the new couple of months. #oneskin #skinlongevity #scalpcare [...]

Influencer bio

Living proof that alopecia does not stop the show Beauty • Fashion • Lifestyle |📍NC torilatise@gmail.com

Collaboration metrics

Post views 4.5k

Post EMV $98

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

OneSkin's repeat partnerships

MMAnuts x OneSkin

MMAnuts

@MMAnuts

25 Mar, 25

94.7k

1k

[...] 15% off OneSkin with the code FIT15 [...]

MMAnuts

@MMAnuts

29 Apr, 25

93.4k

766

[...] 15% off OneSkin with the code FIT15 at [...]

MMAnuts

@MMAnuts

30 Dec, 25

90.3k

945

[...] 15% off OneSkin with the code MMA15 [...]

TheEmilyShow x OneSkin

TheEmilyShow

@TheEmilyShow

19 May, 25

166.9k

7.9k

Get 15% off OneSkin with the code LAWNERD at [...]

TheEmilyShow

@TheEmilyShow

09 Sep, 25

162.5k

9.2k

[...] #honeylovepod #ad Get 15% off OneSkin with the code LAWNERD at [...]

TheEmilyShow

@TheEmilyShow

24 Mar, 25

115.6k

7.2k

Get 15% off OneSkin with the code LAWNERD at [...]

LawyerYouKnow x OneSkin

LawyerYouKnow

@LawyerYouKnow

11 May, 25

219.9k

14k

Get 15% off OneSkin with the code [LYK] at [...]

LawyerYouKnow

@LawyerYouKnow

15 Jun, 25

191k

14k

Get 15% off OneSkin with the code [LYK] at [...]

LawyerYouKnow

@LawyerYouKnow

14 Jan, 26

184.5k

13k

Get up to 30% off OneSkin with the code LYK at [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.2%)
• Canada (5.1%)
• India (3.2%)

Here is another example of OneSkin collaborating with an influencer in United States.

themichaeljustin x OneSkin

themichaeljustin

@themichaeljustin

02 Apr, 25

1.2M

10.1k

[...] of my hair lately — My new go-to is @oneskin.co OS-01 Hair Serum. It’s water-based, [...]

OneSkin's influencer activity vs. related brands

OneSkin’s clinical, innovation-led positioning aligns with DRMTLGY and Medik8, two skincare brands that compete on performance claims and dermatologist/science-oriented creator content.

Total influencer content

DRMTLGY leads with 4k sponsored posts, significantly outpacing OneSkin (1.6k posts) and Medik8 (548 posts). Across all three brands, the average volume is 2k posts, indicating mature, scaled influencer programs. DRMTLGY has several times more total posts than OneSkin and Medik8.

By social platform

OneSkin leads on YouTube, while DRMTLGY has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with DRMTLGY at 3.3k, OneSkin at 855, Medik8 at 230 posts. DRMTLGY's activity is particularly concentrated on TikTok. On TikTok, DRMTLGY has several times more posts than OneSkin and Medik8.

By geographical market

DRMTLGY has the highest estimated sponsored-post volume in United States (2.6k posts, 66.2%), United Kingdom (243 posts, 6.1%), Canada (179 posts, 4.5%), suggesting a North America focus, while Medik8 leads in Australia with 16 posts (2.9%). Looking at United States specifically, the split is DRMTLGY at 2.6k posts (66.2%), OneSkin at 1.1k posts (68.1%), Medik8 at 198 posts (36.1%).