OneSkin Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.7k pieces of influencer content sponsored by OneSkin over the last 12 months.

This report breaks down where & how OneSkin invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OneSkin, see here: OneSkin influencers.

Influencer activity throughout the year

OneSkin's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

OneSkin's sponsored post volume appears to trend upward over the 12-month period, rising from 695 posts in January to 868 in December. The peak month, December, reached 868 posts, 124% higher than the monthly average of 387.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OneSkin's sponsored influencer collaborations break down by social platform:

• TikTok: 2.8k posts (59.4%)
• Instagram: 1.2k posts (26.7%)
• YouTube: 648 posts (13.9%)

TikTok influencer marketing is a clear focus for OneSkin.

Here are 3 examples of OneSkin's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

rahi_chadda x OneSkin

rahi_chadda

@rahi_chadda

27 Feb, 26

1.3M

58.1k

[...] tripeptide serum @tatcha silk eye @oneskin.co lip mask

Influencer bio

Forbes 30/30 Represented by @wearehypesight

Collaboration metrics

Post views1.3M

Post EMV $44.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

erinrobinson x OneSkin

erinrobinson

@erinrobinson

08 Jul, 25

1.3M

2.3k

[...] coming BACK. This is your sign to try #oneskin OS-01 Hair Serum 🛍️ Check out this [...]

Influencer bio

Your internet big sister in her 40s Home Reno + health + helpful things you didn't know Building a life I love & sharing my tips erinwhiterobinson@gmail

Collaboration metrics

Post views1.3M

Post EMV $26.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

PiersMorganUncensored x OneSkin

PiersMorganUncensored

@PiersMorganUncensored

17 Sep, 25

1.7M

45.2k

[...] proudly independent and supported by: OneSkin: Get 15% off OneSkin with the code PIERS [...]

Influencer bio

Piers Morgan Uncensored is the global arena for fearless debate, bold opinions and major interviews 📢

Collaboration metrics

Post views1.7M

Post EMV $55.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 70.2% of partnerships featuring creators averaging <1K views, OneSkin's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (401.2k avg views/post):

abigailgherring x OneSkin

abigailgherring

@abigailgherring

03 Feb, 26

2.5k

38

Gifting healthy skin for the long run this year with @One Skin 💌 #skinlongevity

Influencer bio

Just keeping it real 🍸Chicago ✉️ Abigail@zink-talent.com

Collaboration metrics

Post views2.5k

Post EMV $51

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (4.3k avg views/post):

clairethebear11 x OneSkin

clairethebear11

@clairethebear11

25 Mar, 26

227

33

[...] that serum!! #eyetransformation #OSeye #oneskin

Influencer bio

Glow up with me! Obsessed with Skincare, Skin Flooding, Microneedling, Biohacking. Tips and tricks to being the best you can be! Collabs: Clairebere13@gmail.com

Collaboration metrics

Post views227

Post EMV $6

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

OneSkin's repeat partnerships

jaimemichelle x OneSkin

jaimemichelle

@jaimemichelle

21 Sep, 25

101.6k

2.9k

[...] JAIMEMICHELLEPOTT FOR 15% off @oneskin.co The only skin longevity [...]

jaimemichelle

@jaimemichelle

09 Nov, 25

100.5k

2.4k

[...] skincare that goes deeper. @oneskin.co is the only skin longevity [...]

jaimemichelle

@jaimemichelle

27 Jul, 25

61k

1.3k

[...] the snacks, water shoes… and @oneskin.co OS-01 face and body [...]

doctorfitandfabulous x OneSkin

doctorfitandfabulous

@doctorfitandfabulous

14 Jul, 25

43.6k

343

[...] the difference maker with @oneskin.co OS-O1 LIP SPF and I’ll be [...]

doctorfitandfabulous

@doctorfitandfabulous

12 Aug, 25

32.1k

238

Skin health from head to toe! OneSkin makes it simple with this trio [...]

doctorfitandfabulous

@doctorfitandfabulous

10 Sep, 25

31.2k

287

OS-01 Body from @oneskin.co is helping me look my best [...]

the_stephen_3 x OneSkin

the_stephen_3

@the_stephen_3

27 Apr, 26

395.5k

11.6k

#OneSkinPartner Okay it’s officially [...]

the_stephen_3

@the_stephen_3

31 Mar, 26

345.2k

8.8k

[...] me—and yes, it’s mostly my @oneskin.co travel kit 😅 The face + [...]

the_stephen_3

@the_stephen_3

22 May, 26

282.3k

11.1k

#OneSkinPartner Lately I’ve been [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.2%)
• Canada (5%)
• Mexico (4.2%)

Here is another example of OneSkin collaborating with an influencer in United States.

MeidasTouch x OneSkin

MeidasTouch

@MeidasTouch

15 Jan, 26

1.1M

59.7k

[...] Donald Trump’s invasion of Greenland. OneSkin: Get started today at and receive 15% [...]

OneSkin's influencer activity vs. related brands

OneSkin aligns with DRMTLGY and Medik8 in science-forward skincare positioned around performance and actives. They compete for ingredient-savvy consumers who follow creators for routines, clinical claims, and product comparisons.

Total influencer content

DRMTLGY leads with 10.5k sponsored posts, significantly outpacing OneSkin (4.7k posts) and Medik8 (3.2k posts). Across all three brands, the average volume is 6.1k posts, indicating mature, scaled influencer programs.

By social platform

OneSkin leads on YouTube, while Medik8 has the most activity on Instagram and DRMTLGY has the most activity on TikTok. The gap is most notable on TikTok, with DRMTLGY at 8.8k, OneSkin at 2.8k, Medik8 at 1.1k posts. DRMTLGY's activity is particularly concentrated on TikTok. TikTok posting is heavily concentrated among DRMTLGY and OneSkin, with both having multiple times more posts than Medik8.

By geographical market

DRMTLGY has the highest estimated sponsored-post volume in United States (7k posts, 66.4%), Ukraine (651 posts, 6.2%), Canada (483 posts, 4.6%), suggesting a North America focus, while Medik8 has the highest estimated sponsored-post volume in United Kingdom (696 posts, 21.5%), Spain (185 posts, 5.7%), suggesting a Europe focus. Looking at United States specifically, the split is DRMTLGY at 7k posts (66.4%), OneSkin at 3.1k posts (65.7%), Medik8 at 871 posts (26.9%).