OneSkin Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.9k pieces of influencer content sponsored by OneSkin over the last 12 months.

This report breaks down where & how OneSkin invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OneSkin, see here: OneSkin influencers.

Influencer activity throughout the year

OneSkin's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

OneSkin's sponsored post volume appears to trend upward over the 12-month period, rising from 612 posts in January to 776 in December. The peak month, December, reached 776 posts, 143% higher than the monthly average of 320.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OneSkin's sponsored influencer collaborations break down by social platform:

• TikTok: 2.8k posts (72.6%)
• YouTube: 667 posts (17.3%)
• Instagram: 388 posts (10.1%)

TikTok influencer marketing is a clear focus for OneSkin.

Here are 3 examples of OneSkin's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

rahi_chadda x OneSkin

rahi_chadda

@rahi_chadda

27 Feb, 26

1.3M

57.5k

[...] tripeptide serum @tatcha silk eye @oneskin.co lip mask

Influencer bio

Forbes 30/30 Represented by @wearehypesight

Collaboration metrics

Post views1.3M

Post EMV $44.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

mccallmcpherson x OneSkin

mccallmcpherson

@mccallmcpherson

03 Sep, 25

989.7k

2.2k

[...] on your first order! ✨ @One Skin #OneSkinPartner #AntiAging #SkinCare #Longevity [...]

Influencer bio

Thyroid Expert | ✨My 📔 Take Back Your Thyroid is available for preorder! ✨ PA-C | Founder: @modernthyroid Press@mccallmcpherson.com

Collaboration metrics

Post views989.7k

Post EMV $19.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

PiersMorganUncensored x OneSkin

PiersMorganUncensored

@PiersMorganUncensored

17 Sep, 25

1.7M

45.2k

[...] proudly independent and supported by: OneSkin: Get 15% off OneSkin with the code PIERS [...]

Influencer bio

Piers Morgan Uncensored is the global arena for fearless debate, bold opinions and major interviews 📢

Collaboration metrics

Post views1.7M

Post EMV $55.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 70.4% of partnerships featuring creators averaging <1K views, OneSkin's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (401.2k avg views/post):

abigailgherring x OneSkin

abigailgherring

@abigailgherring

03 Feb, 26

2.5k

38

Gifting healthy skin for the long run this year with @One Skin 💌 #skinlongevity

Influencer bio

beauty, self care, & a little bit of everything🍸 📍Chicago ✉️ Abigail@zink-talent.com

Collaboration metrics

Post views2.5k

Post EMV $51

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (4.3k avg views/post):

clairethebear11 x OneSkin

clairethebear11

@clairethebear11

25 Mar, 26

227

33

[...] that serum!! #eyetransformation #OSeye #oneskin

Influencer bio

Glow up with me! Obsessed with Skincare, Skin Flooding, Microneedling, Biohacking. Tips and tricks to being the best you can be! Collabs: Clairebere13@gmail.com

Collaboration metrics

Post views227

Post EMV $6

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

OneSkin's repeat partnerships

hysteriapodcast x OneSkin

hysteriapodcast

@hysteriapodcast

25 Jan, 26

226.9k

13k

[...] FROM OUR SPONSORS ARTICLE: ONESKIN: promo code: HYSTERIA CHAPTERS [...]

hysteriapodcast

@hysteriapodcast

26 Feb, 26

142.3k

7.1k

[...] FROM OUR SPONSORS QUINCE: ONESKIN: promo code: HYSTERIA TOVALA: [...]

hysteriapodcast

@hysteriapodcast

04 Dec, 25

114.1k

6k

[...] OUR SPONSORS SMALLS: HIYA: ONESKIN: promo code: HYSTERIA RITUAL: [...]

LisaBilyeu x OneSkin

LisaBilyeu

@LisaBilyeu

20 Aug, 25

981.9k

18.5k

Thank you to today’s sponsors: OneSkin: 15% off code LISA at & [...]

LisaBilyeu

@LisaBilyeu

12 Nov, 25

340.7k

12.5k

Thank you to today’s sponsor: OneSkin: 15% off code LISA at Sex [...]

LisaBilyeu

@LisaBilyeu

08 Apr, 26

238k

9.4k

Thank you to today’s sponsor: OneSkin: 15% off with code LISA at You [...]

LawyerYouKnow x OneSkin

LawyerYouKnow

@LawyerYouKnow

14 Jan, 26

189.8k

13k

Get up to 30% off OneSkin with the code LYK at [...]

LawyerYouKnow

@LawyerYouKnow

11 Aug, 25

143k

7.3k

Get 15% off OneSkin with the code LYK at [...]

LawyerYouKnow

@LawyerYouKnow

20 Apr, 26

91.2k

5.9k

[...] join and attend Get 15% off OneSkin with the code LYK at [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.4%)
• Canada (6%)
• India (3%)

Here is another example of OneSkin collaborating with an influencer in United States.

MeidasTouch x OneSkin

MeidasTouch

@MeidasTouch

15 Jan, 26

1.1M

59.7k

[...] Donald Trump’s invasion of Greenland. OneSkin: Get started today at and receive 15% [...]

OneSkin's influencer activity vs. related brands

OneSkin competes with DRMTLGY and Medik8 in science-forward skincare focused on performance claims and clinical-style education. These brands target similar skincare optimizers and often win through expert-backed creator narratives.

Total influencer content

DRMTLGY leads with 10.7k sponsored posts, significantly outpacing OneSkin (3.9k posts) and Medik8 (3.4k posts). Across all three brands, the average volume is 6k posts, indicating mature, scaled influencer programs. DRMTLGY has far more total posts than OneSkin and Medik8.

By social platform

OneSkin leads on YouTube, while Medik8 has the most activity on Instagram and DRMTLGY has the most activity on TikTok. The gap is most notable on TikTok, with DRMTLGY at 9.1k, OneSkin at 2.8k, Medik8 at 1.1k posts. OneSkin's activity is particularly concentrated on TikTok. On TikTok, DRMTLGY has far more posts than OneSkin and Medik8.

By geographical market

DRMTLGY has the highest estimated sponsored-post volume in United States (6.3k posts, 59%), Canada (502 posts, 4.7%), suggesting a North America focus, while Medik8 has the highest estimated sponsored-post volume in United Kingdom (800 posts, 23.5%), Spain (279 posts, 8.2%), suggesting a Europe focus. Looking at United States specifically, the split is DRMTLGY at 6.3k posts (59%), OneSkin at 2.6k posts (68.1%), Medik8 at 886 posts (26%).