OneSkin Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.8k pieces of influencer content sponsored by OneSkin over the last 12 months.

This report breaks down where & how OneSkin invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OneSkin, see here: OneSkin influencers.

Influencer activity throughout the year

OneSkin's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

OneSkin's sponsored post volume appears to trend upward over the 12-month period, rising from 645 posts in January to 816 in December. The peak month, December, reached 816 posts, 158% higher than the monthly average of 316.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OneSkin's sponsored influencer collaborations break down by social platform:

• TikTok: 2.7k posts (70.9%)
• Instagram: 1.1k posts (28.9%)
• YouTube: 5 posts (0.1%)

TikTok influencer marketing is a clear focus for OneSkin.

Here are 3 examples of OneSkin's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

rahi_chadda x OneSkin

rahi_chadda

@rahi_chadda

27 Feb, 26

1.3M

60.9k

[...] tripeptide serum @tatcha silk eye @oneskin.co lip mask

Influencer bio

Forbes 30/30 Represented by @wearehypesight

Collaboration metrics

Post views1.3M

Post EMV $45.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

erinrobinson x OneSkin

erinrobinson

@erinrobinson

08 Jul, 25

1.3M

2.3k

[...] coming BACK. This is your sign to try #oneskin OS-01 Hair Serum 🛍️ Check out this [...]

Influencer bio

Your internet big sister in her 40s Home Reno + health + helpful things you didn't know Building a life I love & sharing my tips erinwhiterobinson@gmail

Collaboration metrics

Post views1.3M

Post EMV $26.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

DrSamEllis x OneSkin

DrSamEllis

@DrSamEllis

07 May, 25

40.1k

1.5k

[...] some love. I’ve been using the new @oneskininc Hair Serum with their OS-01 peptide- [...]

Influencer bio

NEW VIDEOS GO LIVE EVERY FRIDAY AT 12pm ET/9am PT! Hi! I'm a Board-Certified Dermatologist based in Danville, California. Welcome to my channel! My goal is to answer all your skincare and treatment questions, share honest skincare product reviews, and give you a peek into my life as a dermatologist. Find me on Instagram: https://www.instagram.com/drsamanthaellis

Collaboration metrics

Post views40.1k

Post EMV $1.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 70.6% of partnerships featuring creators averaging <1K views, OneSkin's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (601.2k avg views/post):

abigailgherring x OneSkin

abigailgherring

@abigailgherring

03 Feb, 26

2.5k

38

Gifting healthy skin for the long run this year with @One Skin 💌 #skinlongevity

Influencer bio

Just keeping it real CHICAGO 🍸🫒🤎📸 ✉️ Abigail@zink-talent.com

Collaboration metrics

Post views2.5k

Post EMV $51

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (2.0k avg views/post):

meowica91 x OneSkin

meowica91

@meowica91

01 Jan, 26

2.1k

23

[...] 💧@One Skin #TikTokShopSparkCreator #oneskin

Influencer bio

Plus Size Fashion & Beauty Creator 💄 Confidence • Comedy • PNW 🌲 Business 📧 : meowica91@gmail.com

Collaboration metrics

Post views2.1k

Post EMV $42

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

OneSkin's repeat partnerships

jaimemichelle x OneSkin

jaimemichelle

@jaimemichelle

21 Sep, 25

101.6k

2.9k

[...] JAIMEMICHELLEPOTT FOR 15% off @oneskin.co The only skin longevity [...]

jaimemichelle

@jaimemichelle

09 Nov, 25

100.5k

2.4k

[...] skincare that goes deeper. @oneskin.co is the only skin longevity [...]

jaimemichelle

@jaimemichelle

27 Jul, 25

61k

1.3k

[...] the snacks, water shoes… and @oneskin.co OS-01 face and body [...]

doctorfitandfabulous x OneSkin

doctorfitandfabulous

@doctorfitandfabulous

14 Jul, 25

43.6k

343

[...] the difference maker with @oneskin.co OS-O1 LIP SPF and I’ll be [...]

doctorfitandfabulous

@doctorfitandfabulous

12 Aug, 25

32.1k

238

Skin health from head to toe! OneSkin makes it simple with this trio [...]

doctorfitandfabulous

@doctorfitandfabulous

10 Sep, 25

31.2k

287

OS-01 Body from @oneskin.co is helping me look my best [...]

the_stephen_3 x OneSkin

the_stephen_3

@the_stephen_3

31 Mar, 26

345.2k

9.3k

[...] me—and yes, it’s mostly my @oneskin.co travel kit 😅 The face + [...]

the_stephen_3

@the_stephen_3

25 Sep, 25

231.3k

8.3k

[...] you? 👇 I’ve also been loving @oneskin.co Lip SPF (a must in this dry [...]

the_stephen_3

@the_stephen_3

16 Jul, 25

65.5k

1.4k

[...] intentional skincare — like OneSkin. 🧬💧 If you’re ready to start [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.2%)
• Mexico (4.8%)
• Canada (4.3%)

Here is another example of OneSkin collaborating with an influencer in United States.

drsamanthaellis x OneSkin

drsamanthaellis

@drsamanthaellis

07 May, 25

1.3M

3.3k

[...] late) to start showing it some love. #oneskinpartner I’ve been using the new [...]

OneSkin's influencer activity vs. related brands

OneSkin competes with Prequel Skin and DRMTLGY in science-forward skincare where credibility and results claims must be communicated clearly. These peers are strong benchmarks for expert-backed creator content and regimen-based education.

Total influencer content

Prequel Skin leads with 13.2k sponsored posts, notably outpacing DRMTLGY (10.9k posts) and OneSkin (3.8k posts). Across all three brands, the average volume is 9.3k posts, indicating mature, scaled influencer programs. Prequel Skin and DRMTLGY have several times more total posts than OneSkin.

By social platform

Among these brands, DRMTLGY leads on Instagram and Prequel Skin leads on TikTok and YouTube. The gap is most notable on TikTok, with Prequel Skin at 13.2k, DRMTLGY at 9.5k, OneSkin at 2.7k posts. OneSkin's activity is particularly concentrated on TikTok. On TikTok, Prequel Skin and DRMTLGY have several times more posts than OneSkin, while on Instagram Prequel Skin has no posts.

By geographical market

Prequel Skin has the highest estimated sponsored-post volume in United States (11k posts, 79.5%), Canada (887 posts, 6.7%), United Kingdom (596 posts, 4.5%), suggesting a North America focus, while OneSkin leads in Mexico with 182 posts (4.8%). Looking at United States specifically, the split is Prequel Skin at 11k posts (79.5%), DRMTLGY at 7.4k posts (67.9%), OneSkin at 2.4k posts (64.4%).