BUTTONSCARVES Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by BUTTONSCARVES over the last 12 months.
This report breaks down where & how BUTTONSCARVES invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BUTTONSCARVES, see here: BUTTONSCARVES influencers.
Influencer activity throughout the year
BUTTONSCARVES's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BUTTONSCARVES's influencer activity by month
Number of sponsored posts
BUTTONSCARVES's influencer activity appears to have tapered over the year, from 164 posts in January down to 82 in December. January was the busiest month at 164 posts, 73% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BUTTONSCARVES's sponsored influencer collaborations break down by social platform:
- Instagram: 1.0k posts (90.8%)
- TikTok: 104 posts (9.1%)
- YouTube: 1 posts (0.1%)
BUTTONSCARVES's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BUTTONSCARVES.
Here are 2 examples of BUTTONSCARVES's recent sponsored collaborations (one each for Instagram, TikTok).
alexandralapp x BUTTONSCARVES
![Instagram post by @alexandralapp for BUTTONSCARVES. Caption reads: [...] your heart. Wearing pieces from the....](https://images.od.modash.io/782a7ee23748b2b97c6edcae008882a4bb9280fd)
Influencer bio
Content Creator | Entrepreneur | Columnist | Blogger sharing my passion for fashion, interiors, beauty, travel & lifestyle 📩 contact@alexandralapp.com
Collaboration metrics
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nabilahyosa x BUTTONSCARVES
Influencer bio
business inq: DM IG @nabilahyosa link spill👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 51.9%
- Reels: 48.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BUTTONSCARVES are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BUTTONSCARVES's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.8% of partnerships featuring creators averaging 1K-5K views, BUTTONSCARVES's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 27.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (140.8k avg views/post, 15.4k followers):
lindaanggrea x BUTTONSCARVES
![Instagram post by @lindaanggrea for BUTTONSCARVES. Caption reads: [...] Anyone know which scarf this is? 👀....](https://images.od.modash.io/40f6963bc195c974cb44be44d7bf798679afdc39)
Influencer bio
A mom of 4 | Lifetime Learner | BOF 500 |CEO @modinitygroup
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.9k avg views/post, 167.5k followers):
nismabahanan x BUTTONSCARVES
![Instagram post by @nismabahanan for BUTTONSCARVES. Caption reads: [...] 🌙✨ Photoshoot campaign ramadhan....](https://images.od.modash.io/6c28ae6f1662c2c26358cd49db70801bfcef954c)
Influencer bio
📍jakarta, Indonesia be the best version of you @hijabhunt 2016 CP : Whatsapp 087880577881 (meira )
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BUTTONSCARVES's repeat partnerships
Out of 665 unique influencers in our dataset, 5 of them (1%) posted content for BUTTONSCARVES in 3 or more separate calendar months. The most consistent partner is @lindaanggrea, who has collaborated across 11 months with 69 total posts. @lindaanggrea alone accounts for 6% of all tracked sponsored content.
Here are 2 examples of BUTTONSCARVES's repeat influencer partnerships, with links to the sponsored content.
lindaanggrea x BUTTONSCARVES
![Instagram post by @lindaanggrea for BUTTONSCARVES. Caption reads: [...] to describe it: pure joy. #Buttonscarves....](https://images.od.modash.io/88c494576c2ea66f7199d341b6b550f27a52c5d1)
![Instagram post by @lindaanggrea for BUTTONSCARVES. Caption reads: [...] to see Mommy in action😅 #Buttonscarves....](https://images.od.modash.io/32844a21a5eaf6f38b33dfcfd8d933cb9b4b4949)
kalek.kasia x BUTTONSCARVES
![Instagram post by @kalek.kasia for BUTTONSCARVES. Caption reads: @buttonscarves 🖤 | ad _____ [...].](https://images.od.modash.io/445ffcaee27975038e43f571dc1990a2a42ef3b8)
![Instagram post by @kalek.kasia for BUTTONSCARVES. Caption reads: @buttonscarves 🖤 | ad _____ [...].](https://images.od.modash.io/186b77eaa0cf994b8001c4a1347c7d7e392207a7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Indonesia is where BUTTONSCARVES had the most influencer activity. 73.2% of their live influencer content in the last 12 months was posted by Indonesian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Malaysia (9.3%)
- United States (3%)
- Thailand (1.1%)
BUTTONSCARVES's influencer activity by market
Here is another example of BUTTONSCARVES collaborating with an influencer in Indonesia.
halalfoodiemy x BUTTONSCARVES
BUTTONSCARVES's influencer activity vs. related brands
BUTTONSCARVES competes in fashion accessories with QUAY and Ana Luisa, all targeting style-driven consumers where outfit styling, gifting, and creator lookbooks are key drivers.
Total influencer content
BUTTONSCARVES vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
QUAY leads with 2k sponsored posts, significantly outpacing BUTTONSCARVES (1.1k posts) and ana luisa (1.1k posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments.
By social platform
BUTTONSCARVES vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BUTTONSCARVES leads on Instagram, while QUAY has the most activity on TikTok and ana luisa has the most activity on YouTube. The gap is most notable on TikTok, with QUAY at 1.4k, ana luisa at 301, BUTTONSCARVES at 104 posts. BUTTONSCARVES's activity is particularly concentrated on Instagram. TikTok posts are much higher for QUAY than BUTTONSCARVES and ana luisa, and YouTube posts are much higher for ana luisa than BUTTONSCARVES and QUAY.
By geographical market
BUTTONSCARVES vs. related brands influencer activity (by country)
Estimated sponsored posts in BUTTONSCARVES's top markets
QUAY has the highest estimated sponsored-post volume in United States (1.3k posts, 66.4%), United Kingdom (159 posts, 8.1%), Brazil (92 posts, 4.7%), while BUTTONSCARVES has the highest estimated sponsored-post volume in Indonesia (837 posts, 73.2%), Malaysia (106 posts, 9.3%), suggesting a Asia focus, while ana luisa leads in Canada with 56 posts (5.3%). Looking at United States specifically, the split is QUAY at 1.3k posts (66.4%), ana luisa at 613 posts (57.9%), BUTTONSCARVES at 34 posts (3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- QUAY's Influencer Marketing Strategy
- ana luisa's Influencer Marketing Strategy
- Tru Fru's Influencer Marketing Strategy
- Naked Wardrobe's Influencer Marketing Strategy
- Bedsure Home's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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