We analyzed 1.8k pieces of influencer content sponsored by BUTTONSCARVES over the last 12 months.
This report breaks down where & how BUTTONSCARVES invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BUTTONSCARVES, see here: BUTTONSCARVES influencers.
BUTTONSCARVES's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BUTTONSCARVES's influencer activity appears to have tapered over the year, from 163 posts in January down to 121 in December. March was the busiest month at 284 posts, 89% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BUTTONSCARVES's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BUTTONSCARVES.
Here are 2 examples of BUTTONSCARVES's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
📞 @dianita_tiastuti
Collaboration metrics
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Influencer bio
Beauty, lifestyle, and racun tiktok
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers BUTTONSCARVES are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 41.5% of partnerships featuring creators averaging 1K-5K views, BUTTONSCARVES's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (50.9k avg views/post):
Influencer bio
A mom of 4 | Lifetime Learner | BOF 500 |CEO @modinitygroup
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.3k avg views/post):
Influencer bio
I share a little bit of my life with a Lot of love ▫@rumahayu ▫Face of @buttonscarvesbeauty ▫️Business Inquiries @frndyouneed
Collaboration metrics
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Out of 987 unique influencers in our dataset, 11 of them (1%) posted content for BUTTONSCARVES in 3 or more separate calendar months. The most consistent partner is @lindaanggrea, who has collaborated across 11 months with 83 total posts. @lindaanggrea alone accounts for 5% of all tracked sponsored content.
Here are 2 examples of BUTTONSCARVES's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Indonesia is where BUTTONSCARVES had the most influencer activity. 80.3% of their live influencer content in the last 12 months was posted by Indonesian influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BUTTONSCARVES collaborating with an influencer in Indonesia.
BUTTONSCARVES competes in fashion accessories where QUAY and ana luisa also win through style-led drops and creator outfit integration. These brands target similar trend-conscious shoppers and rely on Instagram/TikTok styling content to drive discovery.
Total sponsored posts tracked (last 12 months)
ana luisa leads with 2.9k sponsored posts, significantly outpacing BUTTONSCARVES (1.8k posts) and QUAY (1.8k posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
BUTTONSCARVES leads on Instagram, while QUAY has the most activity on TikTok and ana luisa has the most activity on YouTube. The gap is most notable on YouTube, with ana luisa at 2.3k, BUTTONSCARVES at 1, QUAY at 1 posts. BUTTONSCARVES's activity is particularly concentrated on Instagram. ana luisa has far more YouTube posts than BUTTONSCARVES and QUAY.
Estimated sponsored posts in BUTTONSCARVES's top markets
ana luisa has the highest estimated sponsored-post volume in United States (1.6k posts, 56.7%), United Kingdom (262 posts, 9.1%), Canada (178 posts, 6.2%), suggesting a North America focus, while BUTTONSCARVES has the highest estimated sponsored-post volume in Indonesia (1.4k posts, 80.3%), Malaysia (138 posts, 7.7%), suggesting a Asia focus, while QUAY leads in Brazil with 74 posts (4.2%). Looking at United States specifically, the split is ana luisa at 1.6k posts (56.7%), QUAY at 1.1k posts (65%), BUTTONSCARVES at 38 posts (2.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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