BUTTONSCARVES Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by BUTTONSCARVES over the last 12 months.
This report breaks down where & how BUTTONSCARVES invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BUTTONSCARVES, see here: BUTTONSCARVES influencers.
Influencer activity throughout the year
BUTTONSCARVES's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BUTTONSCARVES's influencer activity by month
Number of sponsored posts
BUTTONSCARVES's influencer activity appears to have tapered over the year, from 164 posts in January down to 83 in December. January was the busiest month at 164 posts, 64% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BUTTONSCARVES's sponsored influencer collaborations break down by social platform:
- Instagram: 1.1k posts (89.3%)
- TikTok: 128 posts (10.6%)
- YouTube: 1 posts (0.1%)
BUTTONSCARVES's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BUTTONSCARVES.
Here are 2 examples of BUTTONSCARVES's recent sponsored collaborations (one each for Instagram, TikTok).
alexandralapp x BUTTONSCARVES
![Instagram post by @alexandralapp for BUTTONSCARVES. Caption reads: [...] your heart. Wearing pieces from the....](https://images.od.modash.io/782a7ee23748b2b97c6edcae008882a4bb9280fd)
Influencer bio
Content Creator | Entrepreneur | Columnist | Blogger sharing my passion for fashion, interiors, beauty, travel & lifestyle 📩 contact@alexandralapp.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
nabilahyosa x BUTTONSCARVES
Influencer bio
business inq: DM IG @nabilahyosa link spill👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 53%
- Reels: 47%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BUTTONSCARVES are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BUTTONSCARVES's influencers average views (Instagram)
Based on each influencer's average views per post
With 33.1% of partnerships featuring creators averaging 1K-5K views, BUTTONSCARVES's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 30.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (150.3k avg views/post):
lindaanggrea x BUTTONSCARVES
![Instagram post by @lindaanggrea for BUTTONSCARVES. Caption reads: [...] Anyone know which scarf this is? 👀....](https://images.od.modash.io/40f6963bc195c974cb44be44d7bf798679afdc39)
Influencer bio
A mom of 4 | Lifetime Learner | BOF 500 |CEO @modinitygroup
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.5k avg views/post):
notessie x BUTTONSCARVES
![Instagram post by @notessie for BUTTONSCARVES. Caption reads: [...] wearing @ceneecho.official, bag from....](https://images.od.modash.io/bd459c5ec583ac6337fdc6a01c625f893be21078)
Influencer bio
⚲ based in italy fashion, beauty & lifestyle a visual 𝑙𝑜𝑣𝑒 𝑙𝑒𝑡𝑡𝑒𝑟 to timeless elegance 🦢 💌 notessie@hotmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BUTTONSCARVES's repeat partnerships
Out of 677 unique influencers in our dataset, 6 of them (1%) posted content for BUTTONSCARVES in 3 or more separate calendar months. The most consistent partner is @lindaanggrea, who has collaborated across 10 months with 66 total posts. @lindaanggrea alone accounts for 5% of all tracked sponsored content.
Here are 2 examples of BUTTONSCARVES's repeat influencer partnerships, with links to the sponsored content.
lindaanggrea x BUTTONSCARVES
![Instagram post by @lindaanggrea for BUTTONSCARVES. Caption reads: [...] to describe it: pure joy. #Buttonscarves....](https://images.od.modash.io/88c494576c2ea66f7199d341b6b550f27a52c5d1)
![Instagram post by @lindaanggrea for BUTTONSCARVES. Caption reads: [...] to see Mommy in action😅 #Buttonscarves....](https://images.od.modash.io/32844a21a5eaf6f38b33dfcfd8d933cb9b4b4949)
kalek.kasia x BUTTONSCARVES
![Instagram post by @kalek.kasia for BUTTONSCARVES. Caption reads: @buttonscarves 🖤 | ad _____ [...].](https://images.od.modash.io/445ffcaee27975038e43f571dc1990a2a42ef3b8)
![Instagram post by @kalek.kasia for BUTTONSCARVES. Caption reads: @buttonscarves 🖤 | ad _____ [...].](https://images.od.modash.io/186b77eaa0cf994b8001c4a1347c7d7e392207a7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Indonesia is where BUTTONSCARVES had the most influencer activity. 71.9% of their live influencer content in the last 12 months was posted by Indonesian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Malaysia (9%)
- United States (3%)
- Russia (1.3%)
BUTTONSCARVES's influencer activity by market
Here is another example of BUTTONSCARVES collaborating with an influencer in Indonesia.
tya_ariestya x BUTTONSCARVES
![Instagram post by @tya_ariestya for BUTTONSCARVES. Caption reads: [...] lagi collab sama brand lokal hitssss....](https://images.od.modash.io/5976f2b0ebec93fb3f7b91cb3944940455043de2)
BUTTONSCARVES's influencer activity vs. related brands
BUTTONSCARVES competes as a fashion accessory brand with ana luisa and EVRY JEWELS for style-focused consumers building outfit-completing pieces. These brands share similar influencer mechanics around styling reels, gifting, and occasion-based accessorizing.
Total influencer content
BUTTONSCARVES vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EVRY JEWELS leads with 9.6k sponsored posts, significantly outpacing ana luisa (2.1k posts) and BUTTONSCARVES (1.2k posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs. EVRY JEWELS has several times more total posts than BUTTONSCARVES and ana luisa.
By social platform
BUTTONSCARVES vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BUTTONSCARVES leads on Instagram, while EVRY JEWELS has the most activity on TikTok and ana luisa has the most activity on YouTube. The gap is most notable on TikTok, with EVRY JEWELS at 8.6k, ana luisa at 284, BUTTONSCARVES at 128 posts. BUTTONSCARVES's activity is particularly concentrated on Instagram. On TikTok, EVRY JEWELS has vastly more posts than BUTTONSCARVES and ana luisa, while on YouTube ana luisa has far more posts than the others.
By geographical market
BUTTONSCARVES vs. related brands influencer activity (by country)
Estimated sponsored posts in BUTTONSCARVES's top markets
EVRY JEWELS has the highest estimated sponsored-post volume in United States (6.7k posts, 69.3%), Canada (902 posts, 9.4%), United Kingdom (432 posts, 4.5%), suggesting a North America focus, while BUTTONSCARVES has the highest estimated sponsored-post volume in Indonesia (869 posts, 71.9%), Malaysia (109 posts, 9%), suggesting a Asia focus. Looking at United States specifically, the split is EVRY JEWELS at 6.7k posts (69.3%), ana luisa at 1.2k posts (56.3%), BUTTONSCARVES at 36 posts (3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ana luisa's Influencer Marketing Strategy
- EVRY JEWELS's Influencer Marketing Strategy
- Naked Wardrobe's Influencer Marketing Strategy
- Palladio Beauty's Influencer Marketing Strategy
- The Oodie's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.