Beautyblender Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 433 pieces of influencer content sponsored by Beautyblender over the last 12 months.
This report breaks down where & how Beautyblender invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beautyblender, see here: Beautyblender influencers.
Influencer activity throughout the year
Beautyblender's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Beautyblender's influencer activity by month
Number of sponsored posts
Beautyblender's influencer activity appears to have tapered over the year, from 24 posts in January down to 22 in December. March was the busiest month at 63 posts, 75% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beautyblender's sponsored influencer collaborations break down by social platform:
- Instagram: 388 posts (89.6%)
- YouTube: 45 posts (10.4%)
Beautyblender's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Beautyblender.
Here are 2 examples of Beautyblender's recent sponsored collaborations (one each for Instagram, YouTube).
coconutcathy x Beautyblender
![Instagram post by @coconutcathy for Beautyblender. Caption reads: [...] my favorites in one!!! @glowrecipe ×....](https://images.od.modash.io/f52eea9c653737a344161959a1125c3d19151dfe)
Influencer bio
la⋆ ♡ ˚. ⋆ ♱ nicole.herrera@thedigitalbrandarchitects.com
Collaboration metrics
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AmandaZ x Beautyblender
Influencer bio
Hi! My name is Amanda Z. Welcome to my channel! I love a "less is more approach" when it comes to skincare and makeup-- and that motto follows me throughout all of my videos. Stop by for undone, natural makeup looks & informative and detail-oriented reviews. Business Inquires: Amanda@BeelineTalent.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 76.8%
- Posts: 23.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Beautyblender are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Beautyblender's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.5% of partnerships featuring creators averaging 10K-50K views, Beautyblender's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (13.0k avg views/post):
just_janci x Beautyblender
![Instagram post by @just_janci for Beautyblender. Caption reads: [...] 𝗧𝗵𝗲 𝗡𝗘𝗪 𝗗𝗥𝗢𝗣 𝗙𝗥𝗢𝗠....](https://images.od.modash.io/af96ceceb62baed91d681768748e536864c2be78)
Influencer bio
𝟰𝟳 𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗔𝗴𝗶𝗻𝗴 𝗖𝗮𝗻𝘁 𝗦𝗧𝗢𝗣 𝗶𝘁 𝗯𝘂𝘁 𝗶𝘁 𝗰𝗮𝗻 𝗕𝗲 𝗗𝗼𝗻𝗲 𝗚𝗿𝗮𝗰𝗲𝗳𝘂𝗹𝗹𝘆 🫶🏻💕
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.1k avg views/post):
readysetglamourr x Beautyblender
Influencer bio
💄 making beauty uncomplicated 🌴 los angeles 💌 micheller@thesociablesociety.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Beautyblender's repeat partnerships
Out of 312 unique influencers in our dataset, 4 of them (1%) posted content for Beautyblender in 3 or more separate calendar months. The most consistent partner is @bilintinamakeup, who has collaborated across 5 months with 9 total posts. @reaannsilva alone accounts for 8% of all tracked sponsored content.
Here are 1 examples of Beautyblender's repeat influencer partnerships, with links to the sponsored content.
MakeupByCheryl x Beautyblender
![YouTube post by @MakeupByCheryl for Beautyblender. Caption reads: [...] Lip Balm in Shaved Ice BeautyBlender Skin....](https://images.od.modash.io/2458ec0ebf031c1bdd16591f12757df00d6fe37c)
![YouTube post by @MakeupByCheryl for Beautyblender. Caption reads: [...] Glow Highlighter Palette BeautyBlender....](https://images.od.modash.io/e2439415e10d05c7329a5faa299334725a63cfa1)
![YouTube post by @MakeupByCheryl for Beautyblender. Caption reads: [...] CHECK OUT MY FAVES FROM @beautyblenderUS....](https://images.od.modash.io/d7aa10540a1cbdc66b5502566afad22348c5529c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Beautyblender had the most influencer activity. 53.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6%)
- India (4.3%)
- Brazil (3.7%)
Beautyblender's influencer activity by market
Here is another example of Beautyblender collaborating with an influencer in United States.
katiejanehughes x Beautyblender
![Instagram post by @katiejanehughes for Beautyblender. Caption reads: [...] using this power pocket puff from....](https://images.od.modash.io/8d55216a77cb595c7c93afdf02ca3a847e178240)
Beautyblender's influencer activity vs. related brands
Beautyblender’s core makeup-tool niche overlaps with BK Beauty and Sigma Beauty, both known for pro-grade brushes and creator-heavy education. They compete for the same makeup audiences through tutorials, complexion routines, and kit-building content.
Total influencer content
Beautyblender vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BK Beauty leads with 3.8k sponsored posts, notably outpacing Sigma Beauty (3.1k posts) and Beautyblender (433 posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs. BK Beauty and Sigma Beauty have several times more total posts than Beautyblender.
By social platform
Beautyblender vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Sigma Beauty leads on Instagram and YouTube and BK Beauty leads on TikTok. The gap is most notable on TikTok, with BK Beauty at 3.2k, Sigma Beauty at 1.5k, Beautyblender at 0 posts. Beautyblender's activity is particularly concentrated on Instagram. Beautyblender’s posts are concentrated on Instagram, while BK Beauty and Sigma Beauty have substantially more posts on TikTok and YouTube.
By geographical market
Beautyblender vs. related brands influencer activity (by country)
Estimated sponsored posts in Beautyblender's top markets
BK Beauty has the highest estimated sponsored-post volume in United States (2.9k posts, 77.8%), Canada (289 posts, 7.7%), United Kingdom (248 posts, 6.6%), suggesting a North America focus, while Sigma Beauty leads in Brazil with 175 posts (5.6%), while Beautyblender leads in India with 19 posts (4.3%). Looking at United States specifically, the split is BK Beauty at 2.9k posts (77.8%), Sigma Beauty at 1.8k posts (57.6%), Beautyblender at 233 posts (53.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BK Beauty's Influencer Marketing Strategy
- Sigma Beauty's Influencer Marketing Strategy
- BELLAMI Hair's Influencer Marketing Strategy
- HOVERAir's Influencer Marketing Strategy
- Motel Rocks's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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