Beautyblender Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.5k pieces of influencer content sponsored by Beautyblender over the last 12 months.

This report breaks down where & how Beautyblender invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Beautyblender, see here: Beautyblender influencers.

Influencer activity throughout the year

Beautyblender's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Beautyblender's sponsored post volume appears to trend upward over the 12-month period, rising from 66 posts in January to 130 in December. The peak month, November, reached 271 posts, 124% higher than the monthly average of 121.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beautyblender's sponsored influencer collaborations break down by social platform:

• TikTok: 1.1k posts (73.1%)
• Instagram: 350 posts (24%)
• YouTube: 42 posts (2.9%)

TikTok influencer marketing is a clear focus for Beautyblender.

Here are 3 examples of Beautyblender's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

coconutcathy x Beautyblender

coconutcathy

@coconutcathy

17 Mar, 26

1.3M

[...] my favorites in one!!! @glowrecipe × @beautyblender watermelon glow bestsellers!! the [...]

Influencer bio

la⋆ ♡ ˚. ⋆ ♱ nicole.herrera@thedigitalbrandarchitects.com

Collaboration metrics

Post views1.3M

Post EMV $39.1k

More influencer data

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thefitnessmarshall x Beautyblender

thefitnessmarshall

@thefitnessmarshall

22 Oct, 25

468.2k

35.9k

[...] @ONE SIZE BEAUTY #charlottetilbury @Beautyblender @Kiehl's Since 1851 #degreedeodorant [...]

Influencer bio

Caleb Marshall Activewear and livestream workouts👇 ✉️: cmarshall@mattermediagroup.com

Collaboration metrics

Post views468.2k

Post EMV $11.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

AmandaZ x Beautyblender

AmandaZ

@AmandaZ

22 May, 26

50.2k

2.6k

Haruharu wonder duo: (on sale!) Use code "AMANDAHARU15" to get 15% off (May 22nd- 28th) SKIN TINTS: Lisa Eldridge Skin Tint Hourglass Veil Hydrating Skin Tint Refy Skin Tint CHANEL Water Fresh Complexion Touch Chanel Water Fresh Tint Covergirl Simply Ageless Hydrofresh Tint Tower 28 Sunny Days SPF lia Super Serum Skin Tint Kylie Skin Tint Blurring Elixir Fenty Eaze Drop Danessa Myricks Yummy Skin Tint Jones Road Tinted Moisturizer Makeup Forever Super Boost NARS Pure Radiant Tinted Moisturizer IT Cosmetics CC Cream BareMinerals Complexion Rescue Tinted Ciele Tint & Protect Milk Hydro Grip Skin Tint Typology Skin Tint Missha Perfect Cover BB Cream e.l.f. Halo Glow Skin Tint Wet n Wild Tinted Hydrator Maybelline Super Stay Skin Tint Sigma Perfector Hydrating Tint Rare Beauty Tinted Moisturizer Beauty Blender Skin Tint TIMESTAMPS: 0:00 I tried a LOT of skin tints- which is best for you? 0:34 Lisa Eldridge + Skin Prep 4:39 Hourglass 6:59 Tower 28 9:03 Refy 11:10 Chanel Water Fresh & Complexion Touch 15:35 Covergirl Essence 16:59 Ilia 19:36 Kylie Cosmetics 21:56 Danessa Myricks 23:06 Jones Road 24:03 Makeup Forever 26:42 NARS 28:18 It Cosmetics 29:26 Bare Minerals 32:05 Milk Makeup 34:14 Ciele 36:18 Typology 38:28 Elf 39:42 Missha 41:03 Maybelline 42:04 Wet n Wild 43:12 MAC 44:41 Sigma 45:44 Beauty Blender 46:38 Rare Beauty 47:49 Standouts MY DISCOUNT CODES ⤵️ 15% OFF AT SURRAT use: "AMANDAZ15" 15% OFF AT SOSHE use: "AMANDA15" 15% OFF AT NATURIUM use: "AMANDAZ15" 15% OFF AT DEDCOL use: "AMANDA15" 15% OFF AT PRINFRESH use: "AMANDAZ15" 15% OFF AT TOWER28 use: "AMANDA15" 20% OFF AT EPRES use: "AMANDA" 10% OFF AT SALTNY use: "AMANDAZ10" SOCIALS ⤵️ Instagram: Tiktok: #glowmist #skinbarrier #haruharuwonder #blackrice #livewithwonderdaybyday FTC: This video is sponsored by haruharu wonder, all opinions are my own! Some links included are affiliate, which means I earn a small comission.

Influencer bio

Hi! My name is Amanda Z. Welcome to my channel! I love a "less is more approach" when it comes to skincare and makeup-- and that motto follows me throughout all of my videos. Stop by for undone, natural makeup looks & informative and detail-oriented reviews. Business Inquires: Amanda@BeelineTalent.com

Collaboration metrics

Post views50.2k

Post EMV $1.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 64% of partnerships featuring creators averaging <1K views, Beautyblender's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (7.6k avg views/post):

herocosmetics x Beautyblender

herocosmetics

@herocosmetics

28 Mar, 26

7.9k

219

[...] our @Ulta Beauty Masterclass with @Beautyblender 💁‍♀️👏 @halley @jaz #ultabeauty [...]

Influencer bio

Embracing acne-prone skin. Available at @target @ultabeauty @walmart

Collaboration metrics

Post views7.9k

Post EMV $169

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (4.1k avg views/post):

josetty1 x Beautyblender

josetty1

@josetty1

23 Mar, 26

4.3k

69

@Glow Recipe x @Beautyblender 🍉 Watermelon Glow Best-Sellers Kit [...]

Influencer bio

The world through my eyes 💕 El mundo a través de mis ojos 🌴 Los Angeles 🎰 Las Vegas

Collaboration metrics

Post views4.3k

Post EMV $90

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Beautyblender's repeat partnerships

bilintinamakeup x Beautyblender

bilintinamakeup

@bilintinamakeup

10 Nov, 25

24k

382

[...] | 🧼It's time to clean my Beautyblenders! I use the @Beautyblender [...]

bilintinamakeup

@bilintinamakeup

30 Oct, 25

8.5k

131

🧼 It’s time to clean my Beautyblenders! I use the Beautyblender [...]

bilintinamakeup

@bilintinamakeup

27 Mar, 26

2.2k

27

[...] look so good @Glow Recipe @Beautyblender #skincare #beauty [...]

honeygirlmua x Beautyblender

honeygirlmua

@honeygirlmua

18 Oct, 25

962

5

[...] Denona @Tower 28 Beauty @Beautyblender @Morphe Cosmetics [...]

honeygirlmua

@honeygirlmua

09 Oct, 25

574

15

[...] 🤎🧸 full face using @Beautyblender 💕 Products listed in [...]

honeygirlmua

@honeygirlmua

12 Jul, 26

581

5

[...] Thrills in Tulum Trip - @Beautyblender - Covergirl True Blend Skin [...]

ashchilll x Beautyblender

ashchilll

@ashchilll

06 May, 26

311

10

[...] ( if your a OG you know) @Beautyblender - blend that shit babe [...]

ashchilll

@ashchilll

11 Mar, 26

292

11

[...] @Plouise Products & @Beautyblender EYE SHADOW : @Kylie [...]

ashchilll

@ashchilll

06 Jul, 26

234

7

[...] @NYX Professional Makeup @Beautyblender @PLOUISE @essence.cosmetics [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.8%)
• India (4.4%)
• Canada (3.7%)

Here is another example of Beautyblender collaborating with an influencer in United States.

danieladibx x Beautyblender

danieladibx

@danieladibx

04 Aug, 26

212k

40.3k

[...] @Vichy Laboratoires @byrosiejane @Beautyblender @K18 Hair @Supergoop @ESW Beauty [...]

Beautyblender's influencer activity vs. related brands

Fenty Beauty and Kylie Cosmetics are major color-cosmetics brands that compete for the same makeup shoppers and influencer attention Beautyblender targets. Both have strong creator-led launches where makeup tools and application techniques are central to product discovery and conversion.

Total influencer content

Fenty Beauty leads with 22.8k sponsored posts, significantly outpacing Kylie Cosmetics (9.5k posts) and Beautyblender (1.5k posts). Across all three brands, the average volume is 11.2k posts, indicating mature, scaled influencer programs. Fenty Beauty and Kylie Cosmetics have several times more total posts than Beautyblender.

By social platform

Among these brands, Kylie Cosmetics leads on Instagram and Fenty Beauty leads on TikTok and YouTube. The gap is most notable on TikTok, with Fenty Beauty at 22.3k, Kylie Cosmetics at 5.3k, Beautyblender at 1.1k posts. Beautyblender's activity is particularly concentrated on TikTok. TikTok post volume is much higher for Fenty Beauty and Kylie Cosmetics than for Beautyblender.

By geographical market

Fenty Beauty has the highest estimated sponsored-post volume in United States (12k posts, 51.2%), Brazil (2.4k posts, 10.6%), France (1.6k posts, 7%), while Kylie Cosmetics has the highest estimated sponsored-post volume in United Kingdom (962 posts, 10.1%), India (867 posts, 9.1%). Looking at United States specifically, the split is Fenty Beauty at 12k posts (51.2%), Kylie Cosmetics at 3k posts (32%), Beautyblender at 793 posts (54.4%).