Beautyblender Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 358 pieces of influencer content sponsored by Beautyblender over the last 12 months.

This report breaks down where & how Beautyblender invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Beautyblender, see here: Beautyblender influencers.

Influencer activity throughout the year

Beautyblender's sponsored post volume appears to trend upward over the 12-month period, rising from 8 posts in January to 46 in December. The peak month, November, reached 75 posts, 150% higher than the monthly average of 30.

April generated the most views at 624.6k, while June recorded the least at 13.4k. Across all tracked posts in the 12-month window, average views per post were 7.3k. Interestingly, the highest-view month (April) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @mirandaalol, generated 416.1k views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beautyblender's sponsored influencer collaborations break down by social platform:

• TikTok: 309 posts (86.3%)
• Instagram: 48 posts (13.4%)
• YouTube: 1 posts (0.3%)

TikTok influencer marketing is a clear focus for Beautyblender.

Here are 3 examples of Beautyblender's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

aliandreeamakeup x Beautyblender

aliandreeamakeup

@aliandreeamakeup

11 Jan, 26

258.3k

6.4k

Over two decades ago, @beautyblender transformed the beauty world with one [...]

Influencer bio

On set @aliandreeaonset Bookings - anneka@a-frameagency.com Brand Prtnr - elena@efa.global

Collaboration metrics

Post views 258.3k

Post EMV $8.4k

More influencer data

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mirandaalol x Beautyblender

mirandaalol

@mirandaalol

03 Apr, 25

416.1k

19.2k

this lil @Beautyblender power pocket puff is my new fav [...]

Influencer bio

yes I change my hair color a lot biz: miranda@undercurrent.net

Collaboration metrics

Post views 416.1k

Post EMV $9.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

ALiberatedWoman x Beautyblender

ALiberatedWoman

@ALiberatedWoman

07 Apr, 25

4.8k

27

[...] had so much fun trying out the ​⁠‪@beautyblenderUS‬ Power Pocket Puff! It was a smooth [...]

Influencer bio

I am based in MIAMI, FLORIDA NOW, relocated from OKC, OK! I started modeling again in my 30s and while I was studying how businesses use social media in my business studies I somehow tapped into the influencer market and now I get to bring you fashion, beauty, and lifestyle content and get paid to do it! I love doing fashion hauls, try ons, and alwaya trying to move to that next level. I promote YOU! You can follow me on most social sites under @suggamonkey and even may catch me at an event, somewhere in Miami, Florida now! Thank you for visiting my channel! If you have an item you want me to promote send an email, I love to support and help other boss babes! For collabs/promotional inquiries Email: suggamonkey@gmail.com Blog: www.suggamonkey.wordpress.com

Collaboration metrics

Post views 4.8k

Post EMV $145

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 81.3% of partnerships featuring creators averaging <1K views, Beautyblender's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.6k avg views/post):

cjaquino_xo x Beautyblender

cjaquino_xo

@cjaquino_xo

20 May, 25

1.7k

244

[...] sign to keep posting💗✨ thank you @Beautyblender #ugc #pr #beautyblender #keepposting

Influencer bio

i <3 makeup toronto ig: cjaquino_ 💌cjaquino444@gmail.com

Collaboration metrics

Post views 1.7k

Post EMV $46

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (1.1k avg views/post):

karibellmont x Beautyblender

karibellmont

@karibellmont

19 Jan, 26

1.2k

78

[...] SIZE BEAUTY @Too Faced @Fenty Beauty @Beautyblender @Makeup By Mario @Kylie Cosmetics [...]

Influencer bio

Aries ✨ A little bit of everything 🦋 IG Karibellmont

Collaboration metrics

Post views 1.2k

Post EMV $28

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Beautyblender's repeat partnerships

honeygirlmua x Beautyblender

honeygirlmua

@honeygirlmua

18 Oct, 25

825

5

[...] Denona @Tower 28 Beauty @Beautyblender @Morphe Cosmetics [...]

honeygirlmua

@honeygirlmua

07 Apr, 25

703

10

Beautyblender Power Pocket Puff Dual [...]

honeygirlmua

@honeygirlmua

09 Oct, 25

574

15

[...] 🤎🧸 full face using @Beautyblender 💕 Products listed in [...]

glow.with.d1 x Beautyblender

glow.with.d1

@glow.with.d1

28 Feb, 25

447

8

[...] @maccosmetics @Original Beautyblender

glow.with.d1

@glow.with.d1

18 Mar, 25

320

41

[...] Beauty @Charlotte Tilbury @Beautyblender @Tatcha @Fenty Beauty [...]

glow.with.d1

@glow.with.d1

22 Aug, 25

310

19

[...] babies 🥰🥰 #makeupbrushes #beautyblender #realtechniquesbrushes [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6%)
• India (5%)
• Brazil (4%)

Here is another example of Beautyblender collaborating with an influencer in United States.

boomkackmua x Beautyblender

boomkackmua

@boomkackmua

13 Mar, 25

224k

36.2k

[...] Original Beauty Sponge @Beautyblender “Medium” Curve Case @madebymitchell [...]

Beautyblender's influencer activity vs. related brands

Beautyblender’s core business is makeup tools and application, making Sigma Beauty and BK Beauty natural competitors in brushes and pro-quality tools. All three compete through tutorial-led creator content where technique and finish are the primary selling points.

Total influencer content

BK Beauty leads with 1k sponsored posts, notably outpacing Sigma Beauty (841 posts) and Beautyblender (358 posts). Across all three brands, the average volume is 739 posts, suggesting moderate but consistent investment. Sigma Beauty and BK Beauty have roughly two to three times as many total posts as Beautyblender.

By social platform

Among these brands, Sigma Beauty leads on Instagram and YouTube and BK Beauty leads on TikTok. The gap is most notable on TikTok, with BK Beauty at 910, Sigma Beauty at 440, Beautyblender at 309 posts. Beautyblender's activity is particularly concentrated on TikTok. On TikTok, BK Beauty has about twice as many posts as Sigma Beauty and roughly three times as many as Beautyblender.

By geographical market

BK Beauty has the highest estimated sponsored-post volume in United States (730 posts, 71.6%), Canada (64 posts, 6.3%), suggesting a North America focus, while Sigma Beauty has the highest estimated sponsored-post volume in United Kingdom (71 posts, 8.4%), Brazil (49 posts, 5.8%), while Beautyblender leads in India with 18 posts (5%). Looking at United States specifically, the split is BK Beauty at 730 posts (71.6%), Sigma Beauty at 474 posts (56.4%), Beautyblender at 196 posts (54.7%).