We analyzed 2.7k pieces of influencer content sponsored by Jackery over the last 12 months.
This report breaks down where & how Jackery invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Jackery, see here: Jackery influencers.
Jackery's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Jackery's sponsored post volume appears to trend upward over the 12-month period, rising from 176 posts in January to 243 in December. The peak month, November, reached 414 posts, 87% higher than the monthly average of 221.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Jackery's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for Jackery.
Here are 3 examples of Jackery's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🪻 Life in the Countryside 🤍 Wellness, Gardening, Herbalism, DIY 🌱 Founder: @lucidorganics ✨ YouTube Link Below Partnerships: hello@allymariebrown.com
Collaboration metrics
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Influencer bio
Real-time DIY projects ⚒️ Rebuilding our 🏠🌀 ⬇️ Shop my FAVORITE Products ⬇️
Collaboration metrics
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Influencer bio
On a mission to inspire a million people to MAKE, RESTORE & EXPLORE Commercial Enquiries: benkilner@bossmgmtgrp.com Get in touch: https://www.ben-kilner.com
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
💡 Related resource: How To Find YouTube Influencers.
For their top social platform (YouTube), here is a breakdown of the type of influencers Jackery are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 45% of partnerships featuring creators averaging 10K-50K views, Jackery's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (576.3k avg views/post, 16.8M followers):
Influencer bio
Linus Tech Tips is a passionate team of "professionally curious" experts in consumer technology and video production who aim to educate and entertain. Sponsorship Inquiries: partnerships@linusmediagroup.com
Collaboration metrics
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And here is another example with a smaller creator on YouTube (9.7k avg views/post, 138.0k followers):
Influencer bio
Business Inquiries: maddie.taylor@thestation.io Instagram: @maddieetaylor
Collaboration metrics
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Out of 1k unique influencers in our dataset, 176 of them (17%) posted content for Jackery in 3 or more separate calendar months. The most consistent partner is @TheChromeProject, who has collaborated across 11 months with 167 total posts. @TheChromeProject alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of Jackery's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Jackery had the most influencer activity. 44.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Jackery collaborating with an influencer in United States.
Jackery competes in portable power for camping, emergency prep, and van-life creators. EcoFlow and BLUETTI directly target the same use cases and audiences, making them the most relevant competitors for influencer strategy comparison.
Total sponsored posts tracked (last 12 months)
EcoFlow leads with 6.3k sponsored posts, significantly outpacing BLUETTI (2.8k posts) and Jackery (2.7k posts). Across all three brands, the average volume is 3.9k posts, indicating mature, scaled influencer programs. EcoFlow has more than twice as many total posts as Jackery and BLUETTI.
Sponsored posts by platform
Among these brands, BLUETTI leads on Instagram and EcoFlow leads on TikTok and YouTube. The gap is most notable on YouTube, with EcoFlow at 3.6k, Jackery at 1.9k, BLUETTI at 930 posts. Jackery's activity is particularly concentrated on YouTube. On TikTok and YouTube, EcoFlow has multiple times more posts than Jackery.
Estimated sponsored posts in Jackery's top markets
EcoFlow has the highest estimated sponsored-post volume in United States (1.6k posts, 24.8%), Japan (983 posts, 15.7%), Germany (507 posts, 8.1%), while Jackery leads in United Kingdom with 273 posts (10.3%), while BLUETTI leads in France with 176 posts (6.4%). Looking at United States specifically, the split is EcoFlow at 1.6k posts (24.8%), Jackery at 1.2k posts (44.2%), BLUETTI at 975 posts (35.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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