We analyzed 3.9k pieces of influencer content sponsored by GameSir over the last 12 months.
This report breaks down where & how GameSir invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with GameSir, see here: GameSir influencers.
GameSir's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
GameSir's sponsored post volume peaks in January with 717 posts, 125% higher than the monthly average of 319. April recorded the lowest activity at 159 posts, 50% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of GameSir's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for GameSir.
Here are 2 examples of GameSir's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
TTS AFFILIATE HERE TO SHOW YOU HOW TO MASTER TTS
Collaboration metrics
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Influencer bio
influence.. Business inquires: glock9teen2k@gmail.com insta-marievanst_ https://linktr.ee/glock9teen
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers GameSir are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 39.3% of partnerships featuring creators averaging 1K-5K views, GameSir's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (788.5k avg views/post):
Influencer bio
Leo's twitch: thatleoTW Main: @Monkey Doo and Gorilla Tag Mom Collabs: leoseries.management@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Gamer | Collector | Fictional Husbando Simp Streamer | HoyoCREATOR & LaDS Official Content Creator | Teume 📧 sarapyon1228@gmail.com
Collaboration metrics
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Out of 933 unique influencers in our dataset, 114 of them (12%) posted content for GameSir in 3 or more separate calendar months. The most consistent partner is @cookiingeasyt3, who has collaborated across 13 months with 1059 total posts. @cookiingeasyt3 alone accounts for 27% of all tracked sponsored content.
Here are 3 examples of GameSir's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where GameSir had the most influencer activity. 28.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of GameSir collaborating with an influencer in United States.
GameSir targets gaming and tech enthusiasts, similar to Skullcandy and JLab who also compete for creator-driven tech reviews and performance/value comparisons. These brands typically win attention through YouTube/TikTok demos, specs talk, and affiliate links.
Total sponsored posts tracked (last 12 months)
JLab leads with 10k sponsored posts, significantly outpacing GameSir (3.9k posts) and Skullcandy (2.1k posts). Across all three brands, the average volume is 5.3k posts, indicating mature, scaled influencer programs. JLab has multiple times more total posts than GameSir and Skullcandy.
Sponsored posts by platform
GameSir leads on YouTube, while Skullcandy has the most activity on Instagram and JLab has the most activity on TikTok. The gap is most notable on TikTok, with JLab at 9.2k, GameSir at 3.2k, Skullcandy at 811 posts. GameSir's activity is particularly concentrated on TikTok. On TikTok, JLab has multiple times more posts than GameSir and Skullcandy.
Estimated sponsored posts in GameSir's top markets
JLab has the highest estimated sponsored-post volume in United States (6.6k posts, 66.1%), Taiwan (530 posts, 5.3%), United Kingdom (500 posts, 5%), while GameSir has the highest estimated sponsored-post volume in India (416 posts, 10.8%), Japan (381 posts, 9.9%), suggesting a Asia focus, while Skullcandy leads in Mexico with 108 posts (5.2%). Looking at United States specifically, the split is JLab at 6.6k posts (66.1%), GameSir at 1.1k posts (28.4%), Skullcandy at 792 posts (38.2%). GameSir's strength in Japan may indicate a home-market focus, while JLab shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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