We analyzed 3.0k pieces of influencer content sponsored by GameSir over the last 12 months.
This report breaks down where & how GameSir invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with GameSir, see here: GameSir influencers.
GameSir's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
GameSir's sponsored post volume peaks in January with 656 posts, 163% higher than the monthly average of 249. April recorded the lowest activity at 93 posts, 63% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of GameSir's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for GameSir.
Here are 2 examples of GameSir's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Let's build the BEST Gaming House! ⭐️ Thanks for 2.4M+ Follows 📩 CamXPetra@gmail.com 👇 Shop My Gear
Collaboration metrics
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Influencer bio
Professional Gaming Organization business@xenggs.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers GameSir are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 37.3% of partnerships featuring creators averaging 1K-5K views, GameSir's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (701.0k avg views/post):
Influencer bio
Finest Business ➡️ finestxi3@outlook.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.4k avg views/post):
Influencer bio
Gamer | Collector | Fictional Husbando Simp Streamer | HoyoCREATOR & LaDS Creator | TREASURE fan 📧 sarapyon1228@gmail.com
Collaboration metrics
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Out of 650 unique influencers in our dataset, 68 of them (10%) posted content for GameSir in 3 or more separate calendar months. The most consistent partner is @cookiingeasyt3, who has collaborated across 13 months with 1246 total posts. @cookiingeasyt3 alone accounts for 41% of all tracked sponsored content.
Here are 3 examples of GameSir's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where GameSir had the most influencer activity. 32% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of GameSir collaborating with an influencer in United States.
GameSir targets a similar creator and enthusiast audience as Skullcandy and JLab—performance-focused consumer tech sold through reviews, demos, and affiliate-style influencer content.
Total sponsored posts tracked (last 12 months)
JLab leads with 11.1k sponsored posts, significantly outpacing GameSir (3k posts) and Skullcandy (1.8k posts). Across all three brands, the average volume is 5.3k posts, indicating mature, scaled influencer programs. JLab has several times more total posts than GameSir and Skullcandy.
Sponsored posts by platform
Among these brands, Skullcandy leads on Instagram and YouTube and JLab leads on TikTok. The gap is most notable on TikTok, with JLab at 10.4k, GameSir at 3k, Skullcandy at 613 posts. GameSir's activity is particularly concentrated on TikTok. GameSir and JLab have several times more TikTok posts than Skullcandy, while GameSir has no Instagram posts compared with the others.
Estimated sponsored posts in GameSir's top markets
JLab has the highest estimated sponsored-post volume in United States (8.1k posts, 73.5%), India (542 posts, 4.9%), Brazil (409 posts, 3.7%). Looking at United States specifically, the split is JLab at 8.1k posts (73.5%), GameSir at 967 posts (32%), Skullcandy at 708 posts (38.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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