We analyzed 3.7k pieces of influencer content sponsored by GameSir over the last 12 months.
This report breaks down where & how GameSir invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with GameSir, see here: GameSir influencers.
GameSir's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
GameSir's sponsored post volume peaks in January with 717 posts, 131% higher than the monthly average of 310. April recorded the lowest activity at 155 posts, 50% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of GameSir's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for GameSir.
Here are 2 examples of GameSir's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Let's build the BEST Gaming House! ⭐️ Thanks for 2.4M+ Follows 📩 CamXPetra@gmail.com 👇 Shop My Gear
Collaboration metrics
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Influencer bio
influence.. Business inquires: glock9teen2k@gmail.com insta-marievanst_ https://linktr.ee/glock9teen
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers GameSir are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 38.4% of partnerships featuring creators averaging 1K-5K views, GameSir's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (668.4k avg views/post):
Influencer bio
Finest Business ➡️ finestxi3@outlook.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Business Inquiries: ray@rayziox.com Resources Here 👇
Collaboration metrics
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Out of 920 unique influencers in our dataset, 98 of them (11%) posted content for GameSir in 3 or more separate calendar months. The most consistent partner is @cookiingeasyt3, who has collaborated across 12 months with 1128 total posts. @cookiingeasyt3 alone accounts for 30% of all tracked sponsored content.
Here are 3 examples of GameSir's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where GameSir had the most influencer activity. 27.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of GameSir collaborating with an influencer in United States.
GameSir competes in gaming peripherals and enthusiast tech, where Skullcandy and SOUNDPEATS overlap via gaming-adjacent audio and creator review channels. These brands target similar audiences across gaming, streaming, and gadget-focused communities.
Total sponsored posts tracked (last 12 months)
GameSir leads with 3.7k sponsored posts, significantly outpacing Skullcandy (2k posts) and SOUNDPEATS (1.2k posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs. GameSir has 3729 total posts, which is nearly twice Skullcandy and more than three times SOUNDPEATS.
Sponsored posts by platform
GameSir leads on TikTok and YouTube, while Skullcandy leads on Instagram. The gap is most notable on TikTok, with GameSir at 3.1k, Skullcandy at 738, SOUNDPEATS at 162 posts. GameSir's activity is particularly concentrated on TikTok. On TikTok and YouTube, GameSir has several times more posts than Skullcandy and SOUNDPEATS, while on Instagram GameSir has no posts and the others have over 1000 each.
Estimated sponsored posts in GameSir's top markets
GameSir has the highest estimated sponsored-post volume in United States (1k posts, 27.3%), Japan (399 posts, 10.7%), India (358 posts, 9.6%), suggesting a Asia focus, while SOUNDPEATS has the highest estimated sponsored-post volume in Mexico (225 posts, 18.5%), Italy (95 posts, 7.8%). Looking at United States specifically, the split is GameSir at 1k posts (27.3%), Skullcandy at 775 posts (38.1%), SOUNDPEATS at 173 posts (14.2%). GameSir's strength in United States and Japan may indicate a home-market focus, while SOUNDPEATS shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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