We analyzed 3.3k pieces of influencer content sponsored by GameSir over the last 12 months.
This report breaks down where & how GameSir invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with GameSir, see here: GameSir influencers.
GameSir's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
GameSir's sponsored post volume peaks in January with 694 posts, 149% higher than the monthly average of 279. March recorded the lowest activity at 17 posts, 94% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of GameSir's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for GameSir.
Here are 2 examples of GameSir's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Let's build the BEST Gaming House! ⭐️ Thanks for 2.4M+ Follows 📩 CamXPetra@gmail.com 👇 Shop My Gear
Collaboration metrics
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Influencer bio
influence.. Business inquires: glock9teen2k@gmail.com insta-marievanst_ https://linktr.ee/glock9teen
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers GameSir are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35.6% of partnerships featuring creators averaging 1K-5K views, GameSir's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (703.3k avg views/post):
Influencer bio
The One And Only Tech Rapper😎 DEN BASED📍 🔥#PC * #TECH * #RAP * #PHONES🔥 bizz: Raptechpcs@cozydesk.gg
Collaboration metrics
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And here is another example with a smaller creator on TikTok (8.8k avg views/post):
Influencer bio
Just an Unc tryin to act cool 😎 Fueled by @G FUEL Energy | Code Krazy 🙌 Dressed by @Intotheam | Code Krazy10 🤝
Collaboration metrics
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Out of 846 unique influencers in our dataset, 73 of them (9%) posted content for GameSir in 3 or more separate calendar months. The most consistent partner is @cookiingeasyt3, who has collaborated across 11 months with 1222 total posts. @cookiingeasyt3 alone accounts for 37% of all tracked sponsored content.
Here are 3 examples of GameSir's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where GameSir had the most influencer activity. 25.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of GameSir collaborating with an influencer in United States.
GameSir targets gamers with controllers and peripherals that are often discovered through gameplay demos and reviews. Epomaker and Skullcandy overlap in the gaming/tech accessory audience and compete for similar creator-driven attention on YouTube and TikTok.
Total sponsored posts tracked (last 12 months)
Epomaker leads with 3.6k sponsored posts, marginally ahead of GameSir (3.3k posts) and Skullcandy (1.8k posts). Across all three brands, the average volume is 2.9k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
GameSir leads on TikTok, while Epomaker has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with GameSir at 2.8k, Epomaker at 1.3k, Skullcandy at 493 posts. GameSir's activity is particularly concentrated on TikTok. On TikTok, GameSir has multiple times more posts than Epomaker and Skullcandy.
Estimated sponsored posts in GameSir's top markets
Epomaker has the highest estimated sponsored-post volume in United States (916 posts, 25.7%), Brazil (627 posts, 17.6%), while GameSir leads in Japan with 519 posts (15.5%), while Skullcandy has the highest estimated sponsored-post volume in India (277 posts, 15.5%), United Kingdom (88 posts, 4.9%). Looking at United States specifically, the split is Epomaker at 916 posts (25.7%), GameSir at 867 posts (25.9%), Skullcandy at 736 posts (41.2%). GameSir's strength in Japan may indicate a home-market focus, while Epomaker shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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