CLIF BAR Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 550 pieces of influencer content sponsored by CLIF BAR over the last 12 months.

This report breaks down where & how CLIF BAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with CLIF BAR, see here: CLIF BAR influencers.

Influencer activity throughout the year

CLIF BAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

CLIF BAR's influencer activity appears to have tapered over the year, from 32 posts in January down to 29 in December. March was the busiest month at 80 posts, 74% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CLIF BAR's sponsored influencer collaborations break down by social platform:

• Instagram: 406 posts (73.8%)
• TikTok: 141 posts (25.6%)
• YouTube: 3 posts (0.5%)

Instagram influencer marketing is a clear focus for CLIF BAR.

Here are 2 examples of CLIF BAR's recent sponsored collaborations (one each for Instagram, TikTok).

majaeifert x CLIF BAR

majaeifert

@majaeifert

17 Feb, 26

9M

GRWM for a ski day ⛷️ AD | As I’m the type of person who prefers to stay up on the mountain from the very first light until the last bit of orange hits the peaks, little energy breaks in between are absolutely essential for me! Therefore a perfect ski setup always include some @clifeurope for little in-between energy breaks 😊

Influencer bio

◡̈ inspiring you to go outside ⛰️ ⦾ hikes, huts, cycling & outfits ⚐ Munich ☼ work 📸 @maja.eifert @satellite.creativehouse hello@twosomepioneers.com

Collaboration metrics

Post views9.0M

Post EMV $270.8k

More influencer data

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dane_mcbeth x CLIF BAR

dane_mcbeth

@dane_mcbeth

16 Aug, 25

33.1M

19.8k

[...] Low Sugar Builders Bars #ad #newlaunch #clifbar #clifbuilders #clifbuilderslowsugar [...]

Influencer bio

dane@upsidedowntalent.com

Collaboration metrics

Post views33.1M

Post EMV $663.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

CLIF BAR's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (587.8k avg views/post, 370.9k followers):

alinakornelli x CLIF BAR

alinakornelli

@alinakornelli

27 Aug, 25

1M

1.4k

[...] evening ride essentials: bike, sunset, @clifbar … and apparently new friends. #cycle [...]

Influencer bio

Olympic Kitesurfer • Wingfoiler 🧜🏼‍♀️ On a Pumpfoil Journey 📍 Based in Munich ⬇️ Chasing wind, waves & adventures worldwide! 🤍

Collaboration metrics

Post views1.0M

Post EMV $30.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.5k avg views/post, 32.9k followers):

skylar_george_ x CLIF BAR

skylar_george_

@skylar_george_

06 May, 26

19.1k

86

#ClifPartner @clifbar Energy Bites are my go-to fuel for my [...]

Influencer bio

@ruvball @theballoutnews host 🎥 ✨ NIL:nic@elevatesportsmgmt.com 💌 📍Houston

Collaboration metrics

Post views19.1k

Post EMV $580

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

CLIF BAR's repeat partnerships

fitnessraquel x CLIF BAR

fitnessraquel

@fitnessraquel

23 Nov, 25

2.9k

791

[...] #sydneypt #runningtechnique @clifbar_au @fenixlightau @shokzaunz [...]

fitnessraquel

@fitnessraquel

24 Feb, 26

386

[...] to renew and continue with @clifbar_au Ready for another exciting [...]

fitnessraquel

@fitnessraquel

24 Feb, 26

357

[...] to renew and continue with @clifbar_au - Ready for another [...]

nicosheri x CLIF BAR

nicosheri

@nicosheri

21 Apr, 26

254.2k

5.6k

[...] Which is why partnering with @clifbar has been so fun during this [...]

nicosheri

@nicosheri

28 Feb, 26

134.4k

2k

#ClifBarPartner come along with me for [...]

nicosheri

@nicosheri

11 Jun, 26

66.2k

983

[...] looks like BEFORE a run with @clifbar !!

nicosheri x CLIF BAR

nicosheri

@nicosheri

21 Apr, 26

82.5k

5k

[...] Which is why partnering with @CLIF BAR has been so fun during this [...]

nicosheri

@nicosheri

28 Feb, 26

18.8k

1.1k

#ClifBarPartner come along with me for [...]

nicosheri

@nicosheri

11 Jun, 26

14.4k

710

[...] looks like BEFORE a run with @CLIF BAR !!

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9.6%)
• Canada (9.2%)
• Germany (4.4%)

Here is another example of CLIF BAR collaborating with an influencer in United States.

nadyaokamoto x CLIF BAR

nadyaokamoto

@nadyaokamoto

24 Feb, 26

17.1M

12.8k

#ClifBarPartner Countdown to my first tri 👀 [...]

CLIF BAR's influencer activity vs. related brands

CLIF BAR, Kodiak Cakes, and Chomps compete for active and on-the-go consumers seeking functional, protein-leaning snacks. Influencer content around training fuel, hiking kits, and lunchbox swaps makes them strong comparables.

Total influencer content

Chomps leads with 1.9k sponsored posts, notably outpacing Kodiak Cakes (1.6k posts) and CLIF BAR (550 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. CLIF BAR has several times fewer total posts than Kodiak Cakes and Chomps.

By social platform

Among these brands, Chomps leads on Instagram and TikTok and Kodiak Cakes leads on YouTube. The gap is most notable on TikTok, with Chomps at 918, Kodiak Cakes at 686, CLIF BAR at 141 posts. CLIF BAR's activity is particularly concentrated on Instagram. CLIF BAR has several times fewer posts on Instagram and TikTok than Kodiak Cakes and Chomps.

By geographical market

Chomps has the highest estimated sponsored-post volume in United States (1.6k posts, 83.8%), Canada (73 posts, 3.8%), United Kingdom (68 posts, 3.5%), suggesting a North America focus. Looking at United States specifically, the split is Chomps at 1.6k posts (83.8%), Kodiak Cakes at 1.4k posts (83.3%), CLIF BAR at 332 posts (60.3%).