We analyzed 3.0k pieces of influencer content sponsored by Christy Ng over the last 12 months.
This report breaks down where & how Christy Ng invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Christy Ng, see here: Christy Ng influencers.
Christy Ng's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Christy Ng's influencer output appears relatively consistent throughout the year, averaging about 250 sponsored posts per month. September recorded the highest volume at 379 posts (52% above average), while April was the quietest at 145 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Christy Ng's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Christy Ng.
Here are 2 examples of Christy Ng's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
The official account of the Mamee Monster 🇲🇾 Face of Malaysia's OG Snack 🧠 Bisnacks Bakerpreneur 💯 Currently YOLO-ing 📸 Influencer Wannabe
Collaboration metrics
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Influencer bio
just a malaysian living in Switzerland 🇨🇭 🎥 lifestyle | beauty | daily bits ↓ instagram & youtube hidaia_graf
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Christy Ng are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 41.2% of partnerships featuring creators averaging 10K-50K views, Christy Ng's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (802.4k avg views/post):
Influencer bio
Official Instagram account of Yusuf Taiyoob Sdn. Bhd. 198701000142 (158807-M)
Collaboration metrics
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And here is another example with a smaller creator on Instagram (5.7k avg views/post):
Influencer bio
Liv Laf Lav! Faith it to make it ✨ @vivaartistsagency
Collaboration metrics
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Out of 2.1k unique influencers in our dataset, 10 of them (0%) posted content for Christy Ng in 3 or more separate calendar months. The most consistent partner is @christyemilylove, who has collaborated across 12 months with 182 total posts. @christyemilylove alone accounts for 6% of all tracked sponsored content.
Here are 2 examples of Christy Ng's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Indonesia is where Christy Ng had the most influencer activity. 58% of their live influencer content in the last 12 months was posted by Indonesian influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Christy Ng collaborating with an influencer in Indonesia.
Christy Ng competes in fashion accessories (especially bags), where JW PEI targets a similar trend-led, social-first customer. ALDO Shoes is a broader accessories competitor that overlaps on seasonal styling content and accessible price points.
Total sponsored posts tracked (last 12 months)
JW PEI leads with 7.3k sponsored posts, significantly outpacing ALDO Shoes (3.9k posts) and Christy Ng (3k posts). Across all three brands, the average volume is 4.7k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, JW PEI leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with JW PEI at 5.9k, ALDO Shoes at 3.1k, Christy Ng at 2.4k posts. Christy Ng's activity is particularly concentrated on Instagram. On YouTube, JW PEI has far more posts than Christy Ng and ALDO Shoes.
Estimated sponsored posts in Christy Ng's top markets
Christy Ng has the highest estimated sponsored-post volume in Indonesia (1.7k posts, 58%), Malaysia (735 posts, 24.4%), Philippines (340 posts, 11.3%), suggesting a Asia focus, while JW PEI has the highest estimated sponsored-post volume in United States (1.7k posts, 22.5%), Brazil (983 posts, 13.4%), Mexico (668 posts, 9.1%), suggesting a North America focus, while ALDO Shoes leads in India with 807 posts (20.7%). Looking at Indonesia specifically, the split is Christy Ng at 1.7k posts (58%), ALDO Shoes at 269 posts (6.9%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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