We analyzed 5.2k pieces of influencer content sponsored by Clean Simple Eats over the last 12 months.
This report breaks down where & how Clean Simple Eats invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Clean Simple Eats, see here: Clean Simple Eats influencers.
Clean Simple Eats's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Clean Simple Eats's influencer output appears relatively consistent throughout the year, averaging about 430 sponsored posts per month. September recorded the highest volume at 514 posts (20% above average), while February was the quietest at 261 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Clean Simple Eats's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Clean Simple Eats.
Here are 3 examples of Clean Simple Eats's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
matt_and_abby on Tiktok business@mattandabby.co YouTube👇
Collaboration metrics
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Influencer bio
lover of Jesus, fitness, travel + teaching ✏️🗺️🧚🏻🍓💐🤠🏋🏼♀️💗 💌katy@linkcreatormgmt.com
Collaboration metrics
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Influencer bio
What’s up! We are Alyssa & Dallin Johnson. Our story is so unique and we wouldn’t have it any other way. We met on a YouTube dating series and now are raising two sweet little girls together.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Clean Simple Eats are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Clean Simple Eats's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (364.3k avg views/post):
Influencer bio
Beating PCOS🥊✨ -260lbs samanthamilton@thesociablesociety.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
📧 :simplysammmm0@gmail.com 𝕤𝕠 𝕘𝕣𝕒𝕥𝕖𝕗𝕦𝕝 𝕪𝕠𝕦'𝕣𝕖 𝕙𝕖𝕣𝕖 🫶🏼 down -40lbs naturally
Collaboration metrics
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Out of 1.6k unique influencers in our dataset, 155 of them (10%) posted content for Clean Simple Eats in 3 or more separate calendar months. The most consistent partner is @jennclayton, who has collaborated across 13 months with 117 total posts.
Here are 3 examples of Clean Simple Eats's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Clean Simple Eats had the most influencer activity. 87.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Clean Simple Eats collaborating with an influencer in United States.
Clean Simple Eats focuses on better-for-you nutrition products and lifestyle adherence, similar to Women’s Best and Micro Ingredients, which compete through recipe content, transformations, and routine-based creators.
Total sponsored posts tracked (last 12 months)
Micro Ingredients leads with 18.5k sponsored posts, notably outpacing Women's Best (15.7k posts) and Clean Simple Eats (5.2k posts). Across all three brands, the average volume is 13.2k posts, indicating mature, scaled influencer programs. Women's Best and Micro Ingredients have about 3 times more total posts than Clean Simple Eats.
Sponsored posts by platform
Clean Simple Eats leads on YouTube, while Women's Best has the most activity on Instagram and Micro Ingredients has the most activity on TikTok. The gap is most notable on TikTok, with Micro Ingredients at 18.5k, Women's Best at 3.4k, Clean Simple Eats at 3k posts. Women's Best's activity is particularly concentrated on Instagram. Micro Ingredients is concentrated on TikTok with 18,510 posts and has none on Instagram, while Women's Best is concentrated on Instagram with 12,188 posts and has fewer posts on TikTok and YouTube.
Estimated sponsored posts in Clean Simple Eats's top markets
Women's Best has the highest estimated sponsored-post volume in United States (7.3k posts, 46.2%), United Kingdom (2.3k posts, 14.9%), France (818 posts, 5.2%), suggesting a Europe focus, while Clean Simple Eats leads in Canada with 178 posts (3.4%). Looking at United States specifically, the split is Women's Best at 7.3k posts (46.2%), Clean Simple Eats at 4.5k posts (87.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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