Clean Simple Eats Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.1k pieces of influencer content sponsored by Clean Simple Eats over the last 12 months.
This report breaks down where & how Clean Simple Eats invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Clean Simple Eats, see here: Clean Simple Eats influencers.
Influencer activity throughout the year
Clean Simple Eats's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Clean Simple Eats's influencer activity by month
Number of sponsored posts
Clean Simple Eats's influencer activity appears to have tapered over the year, from 460 posts in January down to 273 in December. April was the busiest month at 808 posts, 90% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Clean Simple Eats's sponsored influencer collaborations break down by social platform:
- TikTok: 3.8k posts (73.6%)
- Instagram: 791 posts (15.4%)
- YouTube: 567 posts (11%)
Clean Simple Eats's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Clean Simple Eats.
Here are 3 examples of Clean Simple Eats's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
stayfitmom_krista x Clean Simple Eats
![Instagram post by @stayfitmom_krista for Clean Simple Eats. Caption reads: [...] vanilla protein powder from Clean Simple....](https://images.od.modash.io/09d6973142333e7583dda20c8bd1d68acfa4e288)
Influencer bio
Easy Meal Prep Women’s Nutrition Coaching Macro Friendly Cookbooks Meal Prep Cookbook V3 is here! @monthly.macro.meals
Collaboration metrics
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ms.johnson.teachess x Clean Simple Eats
![TikTok post by @ms.johnson.teachess for Clean Simple Eats. Caption reads: [...] and link in my biooooo🔗🔗🔗🔗....](https://images.od.modash.io/d7879262526df0b2cfaccea865409f568f04b448)
Influencer bio
lover of Jesus, fitness, travel + teaching ✏️🗺️🧚🏻🍓💐🤠🏋🏼♀️💗 💌katy@linkcreatormgmt.com
Collaboration metrics
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christinesnotebook x Clean Simple Eats
![YouTube post by @christinesnotebook for Clean Simple Eats. Caption reads: [...] Enchiladas: Beef Stroganoff: Clean Simple....](https://images.od.modash.io/eb78323adcc48a761c0eb139dcf434bdbf830043)
Influencer bio
Home and mealtime inspiration for the busy & creative mama. 💌Email Business Collaborations: christinesnotebook@thestation.io Get an exclusive 2-week free trial to ReciMe plus using my link: https://recime.app/signup?redeemCode=CHRISTINE
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.2%
- Carousels: 2.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Clean Simple Eats are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Clean Simple Eats's influencers average views (TikTok)
Based on each influencer's average views per post
With 58.6% of partnerships featuring creators averaging <1K views, Clean Simple Eats's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (406.3k avg views/post):
smallersam_pcos x Clean Simple Eats
![TikTok post by @smallersam_pcos for Clean Simple Eats. Caption reads: [...] Simply Vanilla Protein Powder (@Clean Simple....](https://images.od.modash.io/dde4804ed1e921afdca443bc5e052884d33c8386)
Influencer bio
Beating PCOS🥊✨ -260lbs samanthamilton@thesociablesociety.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
kelly_garis x Clean Simple Eats
![TikTok post by @kelly_garis for Clean Simple Eats. Caption reads: [...] are so good! @Alani Nutrition @Clean Simple....](https://images.od.modash.io/a1baa845f3bffe1381e0a5ab7c11526a835291b6)
Influencer bio
Eat with me + GLP Journey 💌 kellyegaris@gmail.com Links here ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Clean Simple Eats's repeat partnerships
Out of 2.1k unique influencers in our dataset, 147 of them (7%) posted content for Clean Simple Eats in 3 or more separate calendar months. The most consistent partner is @jennclayton, who has collaborated across 13 months with 114 total posts.
Here are 3 examples of Clean Simple Eats's repeat influencer partnerships, with links to the sponsored content.
jennclayton x Clean Simple Eats
![YouTube post by @jennclayton for Clean Simple Eats. Caption reads: [...] own personal trainer!! 🌱Clean Simple Eats:....](https://images.od.modash.io/b04201b3a91a7f15d1c73b230827abaa72c7770e)
![YouTube post by @jennclayton for Clean Simple Eats. Caption reads: [...] own personal trainer!! 🌱Clean Simple Eats:....](https://images.od.modash.io/2894f7d4b9a97655056af8de79920006967d4c77)
![YouTube post by @jennclayton for Clean Simple Eats. Caption reads: [...] own personal trainer!! 🌱Clean Simple Eats:....](https://images.od.modash.io/a606b03a0ae372bc7bdc7bf37277a65dfc6cdbad)
jenna_bariatricbestie x Clean Simple Eats
![TikTok post by @jenna_bariatricbestie for Clean Simple Eats. Caption reads: [...] fairlife milk - 1 scoop @Clean Simple Eats....](https://images.od.modash.io/5d8d831534f58632a3d07c84dd411aed58dba7d1)
![TikTok post by @jenna_bariatricbestie for Clean Simple Eats. Caption reads: [...] bags at a crazy deal 🧋✨ @Clean Simple Eats....](https://images.od.modash.io/e551a88c70df6ff1442fc00f31a3861ec5f73123)
CountessofShopping x Clean Simple Eats
![YouTube post by @CountessofShopping for Clean Simple Eats. Caption reads: [...] (discount codes): 🍹Clean Simple Eats....](https://images.od.modash.io/7ef6038f19a0d96e4777f2abe5fe32f8c202168d)
![YouTube post by @CountessofShopping for Clean Simple Eats. Caption reads: [...] (discount codes): 🍹Clean Simple Eats....](https://images.od.modash.io/27a7a0aa4a6cad8eef5f46bad56b5328d2ea5c7b)
![YouTube post by @CountessofShopping for Clean Simple Eats. Caption reads: [...] (discount codes): 🍹Clean Simple Eats....](https://images.od.modash.io/18b2ead2d69c12fc86674ea91a0e5524d1f1cba9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Clean Simple Eats had the most influencer activity. 85.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4.1%)
- United Kingdom (3.1%)
- Brazil (2%)
Clean Simple Eats's influencer activity by market
Here is another example of Clean Simple Eats collaborating with an influencer in United States.
jenna_bariatricbestie x Clean Simple Eats
Clean Simple Eats's influencer activity vs. related brands
Clean Simple Eats overlaps with Huel and AG1 in the broader health and nutrition space where routines and consistency drive LTV. Their creator strategies compete around habit-building, recipe/lifestyle content, and wellness outcomes.
Total influencer content
Clean Simple Eats vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Clean Simple Eats leads with 5.1k sponsored posts, marginally ahead of Huel (4.7k posts) and AG1 (2.9k posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs.
By social platform
Clean Simple Eats vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Clean Simple Eats leads on TikTok, while Huel has the most activity on Instagram and AG1 has the most activity on YouTube. The gap is most notable on TikTok, with Clean Simple Eats at 3.8k, Huel at 1.8k, AG1 at 257 posts. Clean Simple Eats's activity is particularly concentrated on TikTok. On TikTok, Clean Simple Eats has multiple times more posts than Huel and far more than AG1, while on YouTube AG1 has multiple times more posts than both brands.
By geographical market
Clean Simple Eats vs. related brands influencer activity (by country)
Estimated sponsored posts in Clean Simple Eats's top markets
Clean Simple Eats has the highest estimated sponsored-post volume in United States (4.4k posts, 85.1%), Canada (211 posts, 4.1%), suggesting a North America focus, while Huel leads in United Kingdom with 1.4k posts (29.9%), while AG1 leads in Germany with 273 posts (9.5%). Looking at United States specifically, the split is Clean Simple Eats at 4.4k posts (85.1%), Huel at 2.1k posts (44.6%), AG1 at 1.8k posts (61.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Huel's Influencer Marketing Strategy
- AG1's Influencer Marketing Strategy
- Viltrox's Influencer Marketing Strategy
- COROS's Influencer Marketing Strategy
- NAKED nutrition's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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