We analyzed 1.5k pieces of influencer content sponsored by DKNY over the last 12 months.
This report breaks down where & how DKNY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DKNY, see here: DKNY influencers.
DKNY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
DKNY's influencer posting pattern appears irregular, with notable fluctuations month to month. April saw the highest output at 178 posts (46% above the 122 monthly average), while February was the quietest at 45 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DKNY's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for DKNY.
Here are 2 examples of DKNY's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
@zeudi.tattoo PR & Commercial: @wannabemgmt In elenco AGCOM
Collaboration metrics
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Influencer bio
Alenavas@cedratt.com IG: Alenavbas
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers DKNY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 29.1% of partnerships featuring creators averaging 1K-5K views, DKNY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 26.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.6M avg views/post, 171.1k followers):
Influencer bio
Collaboration metrics
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And here is another example with a smaller creator on Instagram (3.5k avg views/post, 77.1k followers):
Influencer bio
Riyadh📍 Blogging💎 DM📤PR Fashion • Modeling • Beauty • Lifestyle. Fashion model Content Creator with a passion for elegance سفيرة @splashfashions
Collaboration metrics
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Out of 1.1k unique influencers in our dataset, 14 of them (1%) posted content for DKNY in 3 or more separate calendar months. The most consistent partner is @ruba.tursun, who has collaborated across 5 months with 5 total posts.
Here are 3 examples of DKNY's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where DKNY had the most influencer activity. 33.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of DKNY collaborating with an influencer in United States.
DKNY competes in contemporary fashion with brands like KARL LAGERFELD and AMI Paris that blend designer cues with everyday wearability. They target similar urban, style-conscious consumers and often use creators for outfit styling and aspirational lifestyle placement.
Total sponsored posts tracked (last 12 months)
DKNY leads with 1.5k sponsored posts, marginally ahead of KARL LAGERFELD (1.4k posts) and AMI Paris (1.4k posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. The relatively balanced activity suggests comparable influencer marketing investment across the category.
Sponsored posts by platform
DKNY leads on TikTok, while KARL LAGERFELD has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with DKNY at 482, AMI Paris at 194, KARL LAGERFELD at 139 posts. KARL LAGERFELD's activity is particularly concentrated on Instagram. On TikTok, DKNY posts more than double KARL LAGERFELD and AMI Paris.
Estimated sponsored posts in DKNY's top markets
DKNY has the highest estimated sponsored-post volume in United States (485 posts, 33.1%), United Kingdom (67 posts, 4.6%), while AMI Paris has the highest estimated sponsored-post volume in Japan (472 posts, 33.3%), France (132 posts, 9.3%), while KARL LAGERFELD leads in India with 132 posts (9.2%). Looking at United States specifically, the split is DKNY at 485 posts (33.1%), KARL LAGERFELD at 215 posts (15%), AMI Paris at 183 posts (12.9%). DKNY's strength in United States and United Kingdom may indicate a home-market focus, while KARL LAGERFELD shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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