DKNY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 512 pieces of influencer content sponsored by DKNY over the last 12 months.
This report breaks down where & how DKNY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DKNY, see here: DKNY influencers.
Influencer activity throughout the year
DKNY's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
DKNY's influencer activity by month
Number of sponsored posts
DKNY's sponsored post volume peaks in April with 99 posts, 130% higher than the monthly average of 43. February recorded the lowest activity at 6 posts, 86% below average. This may indicate a spring and summer campaign focus.
DKNY's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 10.8M, while February recorded the least at 3.1k. Across all tracked posts in the 12-month window, average views per post were 88.4k. Interestingly, the highest-view month (June) does not align with peak post volume (April), which could indicate performance differences across months. The top-performing tracked post, by @babiigv, generated 4.9M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DKNY's sponsored influencer collaborations break down by social platform:
- Instagram: 366 posts (71.5%)
- TikTok: 144 posts (28.1%)
- YouTube: 2 posts (0.4%)
DKNY's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for DKNY.
Here are 3 examples of DKNY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
zeudidipalma x DKNY
Influencer bio
@zeudi.tattoo PR & Commercial: @wannabemgmt
Collaboration metrics
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babiigv x DKNY
![TikTok post by @babiigv for DKNY. Caption reads: [...] a qué huelen las nuevas fragancias de @DKNY....](https://images.od.modash.io/c390dcc5c58c87a5e210df62972017f38bbe08db)
Influencer bio
Conoce a Rose❤️
Collaboration metrics
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ARENAKOREATV x DKNY
Influencer bio
남성 패션 매거진 '아레나 옴므 플러스 ARENA HOMME+' 공식 유튜브 채널 The official YouTube page of fashion magazine 'ARENA HOMME+ KOREA'
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 55.7%
- Posts: 44.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers DKNY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DKNY's influencers average views (Instagram)
Based on each influencer's average views per post
DKNY's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.6M avg views/post):
jongsuk0206 x DKNY
![Instagram post by @jongsuk0206 for DKNY. Caption reads: [...] 현철
make-up 이보련
assistant 한성진, 송소형
@dkny....](https://images.od.modash.io/c9b3c1f2e78058d74dc1f2fbea196040d10c9aa4)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (1.3k avg views/post):
miemie.silva x DKNY
Influencer bio
𝐹𝒶𝓈𝒽𝒾𝑜𝓃•𝐿𝒾𝒻𝑒𝓈𝓉𝓎𝓁𝑒•𝐵𝑒𝒶𝓊𝓉𝓎•𝒮𝓀𝒾𝓃𝒸𝒶𝓇𝑒•𝐻𝒶𝒾𝓇 @dreamzwhite @hair_affair_with_m.s 📧: miemiesilva3@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DKNY's repeat partnerships
Out of 414 unique influencers in our dataset, 5 of them (1%) posted content for DKNY in 3 or more separate calendar months. The most consistent partner is @ruba.tursun, who has collaborated across 4 months with 4 total posts.
Here are 3 examples of DKNY's repeat influencer partnerships, with links to the sponsored content.
ruba.tursun x DKNY
![Instagram post by @ruba.tursun for DKNY. Caption reads: [...] with my essential bag from @dkny
@dkny.me....](https://images.od.modash.io/b90aec2af2428cf23ce56a3533bc43cdaef84533)
carlomaranon x DKNY
![Instagram post by @carlomaranon for DKNY. Caption reads: [...] de ser una city girl usando @dkny....](https://images.od.modash.io/e1638fbb8c1c81131d042e8afb1189090b110bcd)
![Instagram post by @carlomaranon for DKNY. Caption reads: [...] 24/7 en la ciudad 🏙️ @dkny siempre me....](https://images.od.modash.io/15516b342d45ca16aa77b1b2cb78b63840607afe)
daimgaw x DKNY
![Instagram post by @daimgaw for DKNY. Caption reads: [...] bit of New York on my mind. @dkny @dkny.me....](https://images.od.modash.io/bebe40f83f9c7f35cbc5d3675755ea7a6837767b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where DKNY had the most influencer activity. 36.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (8.2%)
- United Kingdom (5%)
- Brazil (4.2%)
DKNY's influencer activity by market
Here is another example of DKNY collaborating with an influencer in United States.
nikki.bruner x DKNY
![TikTok post by @nikki.bruner for DKNY. Caption reads: [...] I love both of these @Hailey Bieber x @DKNY....](https://images.od.modash.io/9754bedde7a71aabce65bd740b5dc1344d9798ed)
DKNY's influencer activity vs. related brands
DKNY competes in accessible designer fashion, where KARL LAGERFELD and Moschino target similar consumers seeking recognizable labels and trend-forward styling. They’re strong comparisons for seasonal drops, event dressing, and fashion creator partnerships.
Total influencer content
DKNY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DKNY leads with 512 sponsored posts, significantly outpacing Moschino (386 posts) and KARL LAGERFELD (335 posts). Across all three brands, the average volume is 411 posts, indicating limited or experimental influencer activity.
By social platform
DKNY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
DKNY leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with DKNY at 144, Moschino at 80, KARL LAGERFELD at 16 posts. DKNY's activity is particularly concentrated on Instagram. On TikTok, DKNY posted 144 times, which is multiple times more than KARL LAGERFELD at 16.
By geographical market
DKNY vs. related brands influencer activity (by country)
Estimated sponsored posts in DKNY's top markets
DKNY has the highest estimated sponsored-post volume in United States (186 posts, 36.3%), India (42 posts, 8.2%), United Kingdom (26 posts, 5%), while Moschino has the highest estimated sponsored-post volume in Italy (35 posts, 9.1%), Brazil (28 posts, 7.3%), while KARL LAGERFELD has the highest estimated sponsored-post volume in France (27 posts, 8%), Spain (26 posts, 7.9%), suggesting a Europe focus. Looking at United States specifically, the split is DKNY at 186 posts (36.3%), Moschino at 116 posts (30.1%), KARL LAGERFELD at 45 posts (13.4%). DKNY's strength in United States and United Kingdom may indicate a home-market focus, while Moschino shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
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