DKNY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by DKNY over the last 12 months.
This report breaks down where & how DKNY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DKNY, see here: DKNY influencers.
Influencer activity throughout the year
DKNY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
DKNY's influencer activity by month
Number of sponsored posts
DKNY's sponsored post volume appears to trend upward over the 12-month period, rising from 53 posts in January to 81 in December. The peak month, October, reached 156 posts, 68% higher than the monthly average of 93.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DKNY's sponsored influencer collaborations break down by social platform:
- Instagram: 682 posts (61.4%)
- TikTok: 429 posts (38.6%)
DKNY's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for DKNY.
Here are 2 examples of DKNY's recent sponsored collaborations (one each for Instagram, TikTok).
lillycurious x DKNY
![Instagram post by @lillycurious for DKNY. Caption reads: [...] Matcha mornings — frisch und leicht mit....](https://images.od.modash.io/4be062bf35e670b44160bf600b1d2d3b1214d8af)
Influencer bio
📎curiosity killed the cat ☁️ living in Germany | Student ⌨️ contact | lillycurious@gmx.de
Collaboration metrics
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21gayoso x DKNY
![TikTok post by @21gayoso for DKNY. Caption reads: [...] Con las nuevas fragancias Ice Pop de @DKNY....](https://images.od.modash.io/595adb98f6d57bd25ba8c716d062a74e1a860a7b)
Influencer bio
me encontrarás cerca del mar mariagayoso@instante.agency
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 51%
- Posts: 49%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers DKNY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DKNY's influencers average views (Instagram)
Based on each influencer's average views per post
With 33.3% of partnerships featuring creators averaging 10K-50K views, DKNY's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 24.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (224.9k avg views/post):
lilamoss x DKNY
Influencer bio
@katemossagency 🖤
Collaboration metrics
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And here is another example with a smaller creator on Instagram (7.7k avg views/post):
linasoophiee x DKNY
Influencer bio
— münchen streetstyle, interior & alles was ich toll finde ⭐️ 📧 hello-lina@outlook.de Meine Kollektion 👇🏽👔
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DKNY's repeat partnerships
Out of 852 unique influencers in our dataset, 11 of them (1%) posted content for DKNY in 3 or more separate calendar months. The most consistent partner is @ruba.tursun, who has collaborated across 5 months with 5 total posts.
Here are 3 examples of DKNY's repeat influencer partnerships, with links to the sponsored content.
ruba.tursun x DKNY
![Instagram post by @ruba.tursun for DKNY. Caption reads: [...] with my essential bag from @dkny @dkny.me....](https://images.od.modash.io/b90aec2af2428cf23ce56a3533bc43cdaef84533)
newsbaldwin x DKNY
byjennieelizabeth x DKNY
![TikTok post by @byjennieelizabeth for DKNY. Caption reads: #Dkny @DKNY #bedeliciousperfume [...].](https://images.od.modash.io/c50d6d8189c3e31b33d172dd5ba39bd9deb582c7)
![TikTok post by @byjennieelizabeth for DKNY. Caption reads: #dkny @DKNY #fragrance [...].](https://images.od.modash.io/33d04d3d766f292060d936108c5336d6e5591065)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where DKNY had the most influencer activity. 31.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (9.4%)
- Spain (4.9%)
- Brazil (4.4%)
DKNY's influencer activity by market
Here is another example of DKNY collaborating with an influencer in United States.
haileybieber x DKNY
DKNY's influencer activity vs. related brands
DKNY competes with KARL LAGERFELD and Moschino in designer fashion, overlapping in urban, trend-conscious audiences reached through style influencers and editorial-led campaigns.
Total influencer content
DKNY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Moschino leads with 1.2k sponsored posts, marginally ahead of DKNY (1.1k posts) and KARL LAGERFELD (1.1k posts). Across all three brands, the average volume is 1.1k posts, suggesting established influencer marketing investments. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
DKNY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
DKNY leads on TikTok, while KARL LAGERFELD has the most activity on Instagram and Moschino has the most activity on YouTube. The gap is most notable on TikTok, with DKNY at 429, Moschino at 339, KARL LAGERFELD at 114 posts. KARL LAGERFELD's activity is particularly concentrated on Instagram. On TikTok, DKNY posts several times more often than KARL LAGERFELD.
By geographical market
DKNY vs. related brands influencer activity (by country)
Estimated sponsored posts in DKNY's top markets
Moschino has the highest estimated sponsored-post volume in United States (357 posts, 29.2%), Italy (115 posts, 9.4%), Brazil (98 posts, 8%), while KARL LAGERFELD has the highest estimated sponsored-post volume in Spain (105 posts, 9.8%), France (85 posts, 7.9%), suggesting a Europe focus, while DKNY leads in India with 104 posts (9.4%). Looking at United States specifically, the split is Moschino at 357 posts (29.2%), DKNY at 350 posts (31.5%), KARL LAGERFELD at 157 posts (14.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- KARL LAGERFELD's Influencer Marketing Strategy
- Moschino's Influencer Marketing Strategy
- PinkyParadise's Influencer Marketing Strategy
- Spark Paws's Influencer Marketing Strategy
- Stanley 1913's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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