We analyzed 6.4k pieces of influencer content sponsored by Spark Paws over the last 12 months.
This report breaks down where & how Spark Paws invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Spark Paws, see here: Spark Paws influencers.
Spark Paws's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Spark Paws's sponsored post volume appears to trend upward over the 12-month period, rising from 446 posts in January to 662 in December. The peak month, October, reached 924 posts, 75% higher than the monthly average of 528.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Spark Paws's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Spark Paws.
Here are 2 examples of Spark Paws's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
Check out the adventures of Chopper and his little sister Nugget. New content daily! See more on TikTok @gettothechoppafrenchie
Collaboration metrics
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Influencer bio
Família Blue 💙 💌 contato@maoriblue.com.br E-books Alimentação e Nutrição Canina ⤵️
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Spark Paws are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Spark Paws's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (49.8k avg views/post):
Influencer bio
Doodle chaos🐾 May cause spontaneous smiling Collabs: fozzi.nuggs@gmail.com 💰product links 👇🏻
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.1k avg views/post):
Influencer bio
↬ 💕12-7-2022💕 ↬ CEO @dekleren.nl ↬ Dutch 🇳🇱 ↬ Breda ↬ Pitbull / Amstaff
Collaboration metrics
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Out of 1.4k unique influencers in our dataset, 263 of them (19%) posted content for Spark Paws in 3 or more separate calendar months. The most consistent partner is @hugsydaisy, who has collaborated across 12 months with 66 total posts.
Here are 3 examples of Spark Paws's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Spark Paws had the most influencer activity. 55.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Spark Paws collaborating with an influencer in United States.
Spark Paws competes in pet lifestyle products where cute, shareable creator content is a primary growth lever. Native Pet and Open Farm Pet target the same pet-owner audience and are strong competitors for social engagement and influencer-led customer acquisition in pet.
Total sponsored posts tracked (last 12 months)
Spark Paws leads with 6.4k sponsored posts, significantly outpacing Native Pet (1.6k posts) and Open Farm Pet (1.1k posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs. Spark Paws has multiple times more total posts than Native Pet and Open Farm Pet.
Sponsored posts by platform
Spark Paws leads on Instagram and TikTok, while Native Pet leads on YouTube. The gap is most notable on Instagram, with Spark Paws at 3.9k, Open Farm Pet at 724, Native Pet at 119 posts. Native Pet's activity is particularly concentrated on TikTok. On Instagram, Spark Paws has multiple times more posts than Open Farm Pet and far more than Native Pet.
Estimated sponsored posts in Spark Paws's top markets
Spark Paws has the highest estimated sponsored-post volume in United States (3.5k posts, 55.5%), United Kingdom (1.1k posts, 17.3%), Canada (344 posts, 5.4%), suggesting a North America focus. Looking at United States specifically, the split is Spark Paws at 3.5k posts (55.5%), Native Pet at 1.2k posts (76.3%), Open Farm Pet at 804 posts (72%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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