Spark Paws Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.1k pieces of influencer content sponsored by Spark Paws over the last 12 months.
This report breaks down where & how Spark Paws invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Spark Paws, see here: Spark Paws influencers.
Influencer activity throughout the year
Spark Paws's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Spark Paws's influencer activity by month
Number of sponsored posts
Spark Paws's sponsored post volume peaks in November with 803 posts, 57% higher than the monthly average of 510. August recorded the lowest activity at 171 posts, 66% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Spark Paws's sponsored influencer collaborations break down by social platform:
- TikTok: 3.2k posts (51.5%)
- Instagram: 3.0k posts (48.5%)
Spark Paws's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Spark Paws.
Here are 2 examples of Spark Paws's recent sponsored collaborations (one each for Instagram, TikTok).
bratan.pitmonster x Spark Paws
Influencer bio
Aventuras do Gigantossauro Bratan! @buddy.nutrition BRATANBUDDY @bandog_gear 5BRATAN @championpremiumoficial BRATAN15 @lojatapz BRATAN Links ⬇️
Collaboration metrics
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themichellemartinson x Spark Paws
Influencer bio
Sharing life with kitties, a pittie & teens. 🔸 sarcasticcoffeequeen@outlook.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97%
- Carousels: 3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Spark Paws are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Spark Paws's influencers average views (TikTok)
Based on each influencer's average views per post
With 59.8% of partnerships featuring creators averaging <1K views, Spark Paws's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (48.8k avg views/post):
minihorsemomandtrainer x Spark Paws
![TikTok post by @minihorsemomandtrainer for Spark Paws. Caption reads: [...] in all the Sunblock t-shirts from @SPARK....](https://images.od.modash.io/b721e29ecb221f606672e5b43654757101770459)
Influencer bio
Charlie, George, Fred, & Stanley are therapy & my miniature service horses. Charlie & Fred are task trained George & Stanley in training. Dr. Pol is our vet!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
arya_kiro x Spark Paws
Influencer bio
Un jack russell rotto ed un volpino sottomarca 🐶🎀🧸 💌 arya.kiro21@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Spark Paws's repeat partnerships
Out of 1.5k unique influencers in our dataset, 302 of them (21%) posted content for Spark Paws in 3 or more separate calendar months. The most consistent partner is @cremethefrenchie, who has collaborated across 12 months with 43 total posts.
Here are 3 examples of Spark Paws's repeat influencer partnerships, with links to the sponsored content.
cremethefrenchie x Spark Paws
![TikTok post by @cremethefrenchie for Spark Paws. Caption reads: [...] dog cool all summer long! @SPARK PAWS....](https://images.od.modash.io/5f7824d9b2f873174b847f5f89efefd8d4bff496)
![TikTok post by @cremethefrenchie for Spark Paws. Caption reads: [...] Crème wears a size large. @SPARK PAWS....](https://images.od.modash.io/f0025bd4032f2b2fa3d0eef493861425a9b6bd5d)
![TikTok post by @cremethefrenchie for Spark Paws. Caption reads: [...] Summer essential! ☀️💕💜 @SPARK PAWS....](https://images.od.modash.io/e2d561ef9175aec67af619651b6540675deef77f)
flockofshibas x Spark Paws
![TikTok post by @flockofshibas for Spark Paws. Caption reads: [...] polar bear sweater?! From @SPARK PAWS....](https://images.od.modash.io/c3d875ab12cbec226adb17564d7f07d9d92b9130)
eric_charming x Spark Paws
![TikTok post by @eric_charming for Spark Paws. Caption reads: [...] upgraded with the brand new @SPARK PAWS....](https://images.od.modash.io/6ed95dff51e9455bfb63a79958517c983a47a064)
![TikTok post by @eric_charming for Spark Paws. Caption reads: @SPARK PAWS have the cosiest fit for [...].](https://images.od.modash.io/7e82d64a84eff15a74abfac4fd128fdef223f4a8)
![TikTok post by @eric_charming for Spark Paws. Caption reads: [...] year with her brand new @SPARK PAWS hoodie!....](https://images.od.modash.io/737d0a43b815a06d1009d795e49e41c3f9d1efc8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Spark Paws had the most influencer activity. 50.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (21.4%)
- Canada (6.7%)
- Brazil (4.6%)
Spark Paws's influencer activity by market
Here is another example of Spark Paws collaborating with an influencer in United States.
topgunnyy x Spark Paws
![TikTok post by @topgunnyy for Spark Paws. Caption reads: [...] is officially in session🎄🎅🏻 Pjs: @SPARK....](https://images.od.modash.io/c4eba7e17d2c455ac8ddd8cda9fe74c5406c7d11)
Spark Paws's influencer activity vs. related brands
Spark Paws competes for pet-parent spending and creator-led pet content alongside Native Pet and Open Farm Pet, all targeting the same enthusiastic pet community through lifestyle UGC and recommendation-driven buying.
Total influencer content
Spark Paws vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Spark Paws leads with 6.1k sponsored posts, significantly outpacing Native Pet (4.4k posts) and Open Farm Pet (4.2k posts). Across all three brands, the average volume is 4.9k posts, indicating mature, scaled influencer programs.
By social platform
Spark Paws vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Spark Paws leads on Instagram, while Native Pet has the most activity on TikTok and Open Farm Pet has the most activity on YouTube. The gap is most notable on TikTok, with Native Pet at 3.9k, Spark Paws at 3.2k, Open Farm Pet at 1.8k posts. Native Pet's activity is particularly concentrated on TikTok. On Instagram, Spark Paws has several times more posts than Native Pet.
By geographical market
Spark Paws vs. related brands influencer activity (by country)
Estimated sponsored posts in Spark Paws's top markets
Native Pet leads in United States with 3.3k posts (75.3%), while Spark Paws has the highest estimated sponsored-post volume in United Kingdom (1.3k posts, 21.4%), Canada (411 posts, 6.7%). Looking at United States specifically, the split is Native Pet at 3.3k posts (75.3%), Spark Paws at 3.1k posts (50.4%), Open Farm Pet at 3k posts (72.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Native Pet's Influencer Marketing Strategy
- Open Farm Pet's Influencer Marketing Strategy
- Kate Somerville's Influencer Marketing Strategy
- zasuwasportswear's Influencer Marketing Strategy
- Give Me Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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