Spark Paws Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 6.3k pieces of influencer content sponsored by Spark Paws over the last 12 months.

This report breaks down where & how Spark Paws invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Spark Paws, see here: Spark Paws influencers.

Influencer activity throughout the year

Spark Paws's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Spark Paws's sponsored post volume appears to trend upward over the 12-month period, rising from 512 posts in January to 651 in December. The peak month, October, reached 919 posts, 74% higher than the monthly average of 528.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Spark Paws's sponsored influencer collaborations break down by social platform:

• Instagram: 3.9k posts (61.3%)
• TikTok: 2.5k posts (38.7%)

Instagram influencer marketing is a clear focus for Spark Paws.

Here are 2 examples of Spark Paws's recent sponsored collaborations (one each for Instagram, TikTok).

gettothechoppa_frenchie x Spark Paws

gettothechoppa_frenchie

@gettothechoppa_frenchie

26 Sep, 25

2.1M

48.5k

Comfy jammies from @sparkpawsofficial #frenchbulldog #dogmom [...]

Influencer bio

Check out the adventures of Chopper and his little sister Nugget. New content daily! See more on TikTok @gettothechoppafrenchie

Collaboration metrics

Post views2.1M

Post EMV $67.3k

More influencer data

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themichellemartinson x Spark Paws

themichellemartinson

@themichellemartinson

11 Oct, 25

491.2k

9.3k

Hope that helps! The Spark Paws raincoat is quick & easy, and a perfect [...]

Influencer bio

Sharing life with kitties, a pittie & teens. 🔸 sarcasticcoffeequeen@outlook.com

Collaboration metrics

Post views491.2k

Post EMV $10.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Spark Paws's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (48.5k avg views/post):

snackpackthefrenchie x Spark Paws

snackpackthefrenchie

@snackpackthefrenchie

02 Aug, 25

6.6k

636

[...] she calls “spoiling” me. Collar by @sparkpawsofficial Link in bio #sweettreat [...]

Influencer bio

Hi! I’m Snack-Pack. My friends call me Snacks. ❤️ Food, Naps & Making People Smile 🐾 Blue Female Frenchie 🎂 4/13/23 📍Michigan

Collaboration metrics

Post views6.6k

Post EMV $262

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.4k avg views/post):

frenchbulldogbehavior x Spark Paws

frenchbulldogbehavior

@frenchbulldogbehavior

20 Oct, 25

3.2k

The @sparkpawsofficial winter collection is absolutely [...]

Influencer bio

📍 Los Angeles ✨ Two frenchie sisters with opinions 💌 frenchbulldogbehavior@gmail.com 👇🏻 Discounts & Shopping Recommendations

Collaboration metrics

Post views3.2k

Post EMV $97

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Spark Paws's repeat partnerships

chocolatelabsimba x Spark Paws

chocolatelabsimba

@chocolatelabsimba

26 Nov, 25

539

145

[...] and stylish. 😉 Thank you @sparkpawsofficial for these very comfy [...]

chocolatelabsimba

@chocolatelabsimba

02 Dec, 25

460

84

[...] How you like my new @sparkpawsofficial hoodie?? It’s a Rock [...]

chocolatelabsimba

@chocolatelabsimba

23 Aug, 25

455

58

[...] and… Spooky Season!! 🍂👻 @sparkpawsofficial is ready as well and [...]

pablo.c_bully x Spark Paws

pablo.c_bully

@pablo.c_bully

01 Sep, 25

4.8k

629

[...] ATTENTION! Donuts Pajama by @sparkpawsofficial Use discount Code : [...]

pablo.c_bully

@pablo.c_bully

01 May, 25

2.2k

212

Enrolling myself into ❗️SPARK PAWS 1 UNIVERSITY❗️ I’ma be the [...]

pablo.c_bully

@pablo.c_bully

27 Aug, 25

2k

307

[...] 𝐂𝐎𝐃𝐄 : 𝐏𝐀𝐁𝐋𝐎𝟏𝟓 @sparkpawsofficial #sparkpaws [...]

loki_the_maltichon x Spark Paws

loki_the_maltichon

@loki_the_maltichon

10 Jul, 25

872

[...] this gorgeous delivery from @sparkpawsofficial With the heatwave [...]

loki_the_maltichon

@loki_the_maltichon

24 Aug, 25

789

[...] Pjs from the fabulous @sparkpawsofficial 🏷️ LANA90013 to save [...]

loki_the_maltichon

@loki_the_maltichon

23 May, 25

766

[...] new Dog Varsity Jacket @sparkpawsofficial in Grey and Red 🩶❤️ [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (17.1%)
• Canada (6.4%)
• Australia (4.7%)

Here is another example of Spark Paws collaborating with an influencer in United States.

topgunnyy x Spark Paws

topgunnyy

@topgunnyy

02 Dec, 25

237.6k

53.9k

[...] is officially in session🎄🎅🏻 Pjs: @SPARK PAWS #goldenretriever #fyp #christmas [...]

Spark Paws's influencer activity vs. related brands

Spark Paws competes for pet-parent spending and attention alongside Open Farm Pet and Native Pet, which also market heavily through pet and lifestyle creators. Together they provide clear benchmarks for community-building, UGC, and repeat purchase strategies in the pet space.

Total influencer content

Spark Paws leads with 6.3k sponsored posts, notably outpacing Native Pet (5.4k posts) and Open Farm Pet (4.1k posts). Across all three brands, the average volume is 5.3k posts, indicating mature, scaled influencer programs.

By social platform

Spark Paws leads on Instagram, while Native Pet has the most activity on TikTok and Open Farm Pet has the most activity on YouTube. The gap is most notable on TikTok, with Native Pet at 4.8k, Spark Paws at 2.5k, Open Farm Pet at 1.9k posts. Native Pet's activity is particularly concentrated on TikTok. On Instagram, Spark Paws has 3,889 posts, several times more than Native Pet at 553, while on TikTok, Native Pet has 4,840 posts, about twice Spark Paws at 2,453.

By geographical market

Native Pet leads in United States with 4.1k posts (75.9%), while Spark Paws has the highest estimated sponsored-post volume in United Kingdom (1.1k posts, 17.1%), Canada (406 posts, 6.4%). Looking at United States specifically, the split is Native Pet at 4.1k posts (75.9%), Spark Paws at 3.4k posts (53.8%), Open Farm Pet at 2.9k posts (72%).