Spark Paws Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.4k pieces of influencer content sponsored by Spark Paws over the last 12 months.
This report breaks down where & how Spark Paws invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Spark Paws, see here: Spark Paws influencers.
Influencer activity throughout the year
Spark Paws's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Spark Paws's influencer activity by month
Number of sponsored posts
Spark Paws's influencer output appears relatively consistent throughout the year, averaging about 688 sponsored posts per month. September recorded the highest volume at 978 posts (42% above average), while March was the quietest at 383 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Spark Paws's sponsored influencer collaborations break down by social platform:
- Instagram: 4.7k posts (56.1%)
- TikTok: 3.7k posts (43.9%)
Spark Paws's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Spark Paws.
Here are 2 examples of Spark Paws's recent sponsored collaborations (one each for Instagram, TikTok).
bratan.pitmonster x Spark Paws
Influencer bio
Aventuras do Gigantossauro Bratan! @buddy.nutrition BRATANBUDDY @bandog_gear 5BRATAN @championpremiumoficial BRATAN15 @lojatapz BRATAN Links ⬇️
Collaboration metrics
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themichellemartinson x Spark Paws
Influencer bio
Sharing life with kitties, a pittie & teens. 🔸 sarcasticcoffeequeen@outlook.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 52.1%
- Reels: 47.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Spark Paws are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Spark Paws's influencers average views (Instagram)
Based on each influencer's average views per post
With 38.7% of partnerships featuring creators averaging <1K views, Spark Paws's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (30.6k avg views/post):
hippo_da_frenchie x Spark Paws
![Instagram post by @hippo_da_frenchie for Spark Paws. Caption reads: [...] looking AWESOME in his SFP tank from....](https://images.od.modash.io/45582d00a872f1ca8b692a3a3ab90208592067d5)
Influencer bio
👋🏼🐶 Hi, my names Hippo! I was born 12/14/25 & live in San Clemente, CA ☀️ 🦛+🐸+🧈+🐰+👽+🦇+🥔= me (Following in sweet Rhino’s paw prints 🦏🪽)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.0k avg views/post):
i_am_gotti_ x Spark Paws
Influencer bio
Lifestyle + education | Well-trained bully 💙 Love • Patience • Changing the narrative Owner of @debonair_petcare_ 📧 support@debonairpetcare.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Spark Paws's repeat partnerships
Out of 1.9K unique influencers in our dataset, 377 of them (20%) posted content for Spark Paws in 3 or more separate calendar months. The most consistent partner is @cremethefrenchie, who has collaborated across 13 months with 49 total posts.
Here are 3 examples of Spark Paws's repeat influencer partnerships, with links to the sponsored content.
cremethefrenchie x Spark Paws
![TikTok post by @cremethefrenchie for Spark Paws. Caption reads: [...] dog cool all summer long! @SPARK PAWS....](https://images.od.modash.io/5f7824d9b2f873174b847f5f89efefd8d4bff496)
![TikTok post by @cremethefrenchie for Spark Paws. Caption reads: [...] 🤗☁️ I’m wearing size L. @@SPARK PAWS....](https://images.od.modash.io/b217a60dc61dccae58dce73e86038849c6be5f72)
![TikTok post by @cremethefrenchie for Spark Paws. Caption reads: [...] Crème wears a size large. @SPARK PAWS....](https://images.od.modash.io/f0025bd4032f2b2fa3d0eef493861425a9b6bd5d)
cookiethepug.2021 x Spark Paws
![Instagram post by @cookiethepug.2021 for Spark Paws. Caption reads: [...] cool ready this summer with....](https://images.od.modash.io/f065bd73c343b66fc8c17344cde7254e9960a6e0)
![Instagram post by @cookiethepug.2021 for Spark Paws. Caption reads: [...] for love month with my new....](https://images.od.modash.io/cc5b1046fe78a07ae155b21c2c604630768dba59)
![Instagram post by @cookiethepug.2021 for Spark Paws. Caption reads: [...] then to be nice and cosy and....](https://images.od.modash.io/b6bd94ead841bf06601a0569bfa370de1e1e4ba8)
chocolatelabsimba x Spark Paws
![Instagram post by @chocolatelabsimba for Spark Paws. Caption reads: [...] Sunburns and summer itchies!....](https://images.od.modash.io/c5e69d40cd3c27dc791a225f865e2ee7f3a2aa54)
![Instagram post by @chocolatelabsimba for Spark Paws. Caption reads: [...] and stylish. 😉 Thank you @sparkpawsofficial....](https://images.od.modash.io/9bdad0575eaaa694aae0cb3024ffcb8b07774cf5)
![Instagram post by @chocolatelabsimba for Spark Paws. Caption reads: [...] ↡ DISCOUNTS ↡ 🔹@sparkpawsofficial - 15% off....](https://images.od.modash.io/b4989f0f51ebf00eeb529e440c7d76b5f74783a0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Spark Paws had the most influencer activity. 52.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (15.3%)
- Canada (6.2%)
- Germany (5.2%)
Spark Paws's influencer activity by market
Here is another example of Spark Paws collaborating with an influencer in United States.
queenkam24 x Spark Paws
Spark Paws's influencer activity vs. related brands
Spark Paws’ pet lifestyle positioning overlaps with Open Farm Pet and Native Pet in the broader premium pet category, where influencer content often centers on pet routines, gifting, and community engagement.
Total influencer content
Spark Paws vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Spark Paws leads with 8.4K sponsored posts, significantly outpacing Native Pet (3.4K posts) and Open Farm Pet (3.1K posts). Across all three brands, the average volume is 5K posts, indicating mature, scaled influencer programs. Spark Paws has more than double the total posts of Open Farm Pet and Native Pet.
By social platform
Spark Paws vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Spark Paws leads on Instagram and TikTok, while Open Farm Pet leads on YouTube. The gap is most notable on Instagram, with Spark Paws at 4.7K, Open Farm Pet at 1.3K, Native Pet at 496 posts. Native Pet's activity is particularly concentrated on TikTok. On Instagram, Spark Paws has several times more posts than Open Farm Pet and Native Pet.
By geographical market
Spark Paws vs. related brands influencer activity (by country)
Estimated sponsored posts in Spark Paws's top markets
Spark Paws has the highest estimated sponsored-post volume in United States (4.5K posts, 52.9%), United Kingdom (1.3K posts, 15.3%), Canada (523 posts, 6.2%), suggesting a North America focus. Looking at United States specifically, the split is Spark Paws at 4.5K posts (52.9%), Native Pet at 2.6K posts (75.3%), Open Farm Pet at 2.2K posts (72%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Open Farm Pet's Influencer Marketing Strategy
- Native Pet's Influencer Marketing Strategy
- Kate Somerville's Influencer Marketing Strategy
- zasuwasportswear's Influencer Marketing Strategy
- Give Me Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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