We analyzed 1.3k pieces of influencer content sponsored by Florasis over the last 12 months.
This report breaks down where & how Florasis invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Florasis, see here: Florasis influencers.
Florasis's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Florasis's influencer output appears relatively consistent throughout the year, averaging about 109 sponsored posts per month. August recorded the highest volume at 140 posts (28% above average), while February was the quietest at 79 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Florasis's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Florasis.
Here are 3 examples of Florasis's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
𝐘𝐨𝐮𝐭𝐮𝐛𝐞【𝐌𝐚𝐤𝐞 𝐮𝐩 𝐆𝐘𝐔𝐓𝐀𝐄】 𝐓𝐢𝐤𝐭𝐨𝐤【@_𝐤𝐢𝐦𝐠𝐲𝐮𝐭𝐚𝐞】 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐢𝐬 𝐊𝐨𝐫𝐞𝐚𝐧 𝐈𝐍 𝐓𝐎𝐊𝐘𝐎 仕事のご依頼はDMではなくメールまで
Collaboration metrics
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Influencer bio
Beauty Creator サブ垢【 @ギュテ 】 仕事の依頼は📩 nakamichi@asobisystem.com 書籍と写真集発売中！
Collaboration metrics
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Influencer bio
Welcome to my ASMR beauty and makeup corner! On this channel you find lots of makeup, beauty, pampering and personal attention asmr roleplay videos for sleep and relaxation! Make sure you subscribe and hit the notification bell to never miss out on new super high quality asmr content!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Florasis are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Florasis's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.2M avg views/post):
Influencer bio
Founder | @auraeyes.pk ✨❤️ Dm or email for PR/Collabs 📍Based in 🇦🇪
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.2k avg views/post):
Influencer bio
🙋♀️SNSの中の美容部員してます 📢美容業界に革命を起こしたい人 💄美容業界歴17年 / 34歳の三姉妹ママ 🎀サブアカ >> @ayaokutsu222 📍TikTokはこちら⤵︎【Cue's所属】
Collaboration metrics
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Out of 721 unique influencers in our dataset, 45 of them (6%) posted content for Florasis in 3 or more separate calendar months. The most consistent partner is @StephanieinWonderland, who has collaborated across 12 months with 88 total posts. @StephanieinWonderland alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of Florasis's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Japan is where Florasis had the most influencer activity. 42.8% of their live influencer content in the last 12 months was posted by Japanese influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Florasis collaborating with an influencer in Japan.
Florasis’ aesthetic, artistry-led beauty positioning overlaps with Flower Knows and Kaja Beauty, which similarly compete through packaging-forward launches and tutorial-driven influencer discovery.
Total sponsored posts tracked (last 12 months)
Flower Knows leads with 16.9k sponsored posts, significantly outpacing Kaja Beauty (4.5k posts) and Florasis (1.3k posts). Across all three brands, the average volume is 7.6k posts, indicating mature, scaled influencer programs. Flower Knows has many more total posts than Florasis and Kaja Beauty.
Sponsored posts by platform
Among these brands, Flower Knows leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Flower Knows at 9.6k, Kaja Beauty at 4k, Florasis at 259 posts. Kaja Beauty's activity is particularly concentrated on TikTok. Flower Knows posts far more on TikTok than Florasis and Kaja Beauty, and Kaja Beauty has very few YouTube posts compared with Florasis and Flower Knows.
Estimated sponsored posts in Florasis's top markets
Flower Knows has the highest estimated sponsored-post volume in United States (5.1k posts, 30.4%), Brazil (1.1k posts, 6.8%), United Kingdom (911 posts, 5.4%), while Florasis has the highest estimated sponsored-post volume in Japan (567 posts, 42.8%), Italy (66 posts, 5%), while Kaja Beauty leads in India with 328 posts (7.3%). Looking at United States specifically, the split is Flower Knows at 5.1k posts (30.4%), Kaja Beauty at 2.5k posts (55.7%), Florasis at 212 posts (16%). Florasis's strength in Japan may indicate a home-market focus, while Flower Knows shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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