Florasis Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by Florasis over the last 12 months.
This report breaks down where & how Florasis invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Florasis, see here: Florasis influencers.
Influencer activity throughout the year
Florasis's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Florasis's influencer activity by month
Number of sponsored posts
Florasis's influencer output appears relatively consistent throughout the year, averaging about 109 sponsored posts per month. April recorded the highest volume at 135 posts (24% above average), while June was the quietest at 82 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Florasis's sponsored influencer collaborations break down by social platform:
- Instagram: 929 posts (70.8%)
- TikTok: 263 posts (20%)
- YouTube: 120 posts (9.1%)
Florasis's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Florasis.
Here are 3 examples of Florasis's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
yorokobiiiiii x Florasis
![Instagram post by @yorokobiiiiii for Florasis. Caption reads: [...] 8/29までの期間限定なのでお早めに🥹✨ @florasis.jp #PR #花西子....](https://images.od.modash.io/c5946fc44d291259bba1a62c8057ad779bc7bfee)
Influencer bio
雨女☔ 元アナウンサー🎤お仕事などございましたらDMにお願いします🙏 コスプレは @yoro.kobi2 旦那は @zakioooo0601 大事な存在は @dannanigou VLINKでおすすめなどご紹介してます☀️
Collaboration metrics
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khaduyle x Florasis
![TikTok post by @khaduyle for Florasis. Caption reads: [...] có giveaway cho các bác ạ 💕 #HoaTayTu....](https://images.od.modash.io/9b24f2cdaa8e852fdc930a425ccf30e580008f6d)
Influencer bio
women support women 🌸✨
Collaboration metrics
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starlingMakeup x Florasis
Influencer bio
Welcome to my ASMR beauty and makeup corner! On this channel you find lots of makeup, beauty, pampering and personal attention asmr roleplay videos for sleep and relaxation! Make sure you subscribe and hit the notification bell to never miss out on new super high quality asmr content!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 66.6%
- Posts: 33.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Florasis are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Florasis's influencers average views (Instagram)
Based on each influencer's average views per post
With 30.8% of partnerships featuring creators averaging 10K-50K views, Florasis's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (415.0k avg views/post):
magical_lily33 x Florasis
Influencer bio
𝕃𝕠𝕧𝕖 𝔻𝕚𝕤𝕟𝕖𝕪🌈 お仕事のご依頼は𝐝𝐦まで💌(お仕事のみ返信) Klook Lily特別クーポン🌷 【MAGICALLILY】 ↑海外ディズニーや旅行がお得になるよ💓
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.6k avg views/post):
evvrik x Florasis
Influencer bio
ashion & beauty muse ✨ 🎨 Artist | Orders: @jevarikk 📩 jevarikova@gmail.com 🛍 15% off: PR15Evvrik ↓ shop here
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Florasis's repeat partnerships
Out of 748 unique influencers in our dataset, 52 of them (7%) posted content for Florasis in 3 or more separate calendar months. The most consistent partner is @shoyabuki0426, who has collaborated across 8 months with 9 total posts.
Here are 3 examples of Florasis's repeat influencer partnerships, with links to the sponsored content.
heartfullofsammy x Florasis
![Instagram post by @heartfullofsammy for Florasis. Caption reads: Florasis Blooming Rogue Love Lock [...].](https://images.od.modash.io/601a925f9f1563fdce1ffcebd0cecab35819c612)
![Instagram post by @heartfullofsammy for Florasis. Caption reads: [...] makeup palette! Featuring Florasis Floral....](https://images.od.modash.io/152953f48570ca50aff4d68fa2aa4ff600658660)
![Instagram post by @heartfullofsammy for Florasis. Caption reads: Florasis Blooming Rogue Smooth [...].](https://images.od.modash.io/e39b9f078d3511e7f36db6cfe2df3bc8a60f8d57)
blushibow x Florasis
![Instagram post by @blushibow for Florasis. Caption reads: [...] an understatement… 🤍🐉 The Florasis Eastern....](https://images.od.modash.io/08614cf64f8a1a0df3dbbdef87546a87aea9b217)
![Instagram post by @blushibow for Florasis. Caption reads: The Florasis Flawless Jade Breathable [...].](https://images.od.modash.io/df2ffc53de1c8a6b85a242a33cba19140218e306)
![Instagram post by @blushibow for Florasis. Caption reads: [...] glow of the galaxies ✨💋 The Florasis....](https://images.od.modash.io/5c65fba940c46308b1f4fca177bcaf6ac9c4932c)
yorokobiiiiii x Florasis
![Instagram post by @yorokobiiiiii for Florasis. Caption reads: @florasis.jp [...].](https://images.od.modash.io/d2844f88cf9ec897ad7cd72a4d42eae7fc8a6625)
![Instagram post by @yorokobiiiiii for Florasis. Caption reads: 花西子 @florasis.jp からよろこび 年末福袋を販売します！✨ さらに… [...].](https://images.od.modash.io/3ae48243b69e9e2bc7230de503a86923fa93c7cc)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Japan is where Florasis had the most influencer activity. 41.4% of their live influencer content in the last 12 months was posted by Japanese influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (16.3%)
- France (4.4%)
- Italy (4%)
Florasis's influencer activity by market
Here is another example of Florasis collaborating with an influencer in Japan.
scarlannie x Florasis
![Instagram post by @scarlannie for Florasis. Caption reads: [...] and terracotta look using the ultimate....](https://images.od.modash.io/f155c6ad00918c88d80119d28385e4ea091089a2)
Florasis's influencer activity vs. related brands
Florasis competes with Flower Knows in highly aesthetic, East-Asian-inspired beauty packaging and viral product storytelling. Huda Beauty is a relevant benchmark for global color-cosmetics scale and creator-led tutorials and launches.
Total influencer content
Florasis vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Huda Beauty leads with 47k sponsored posts, significantly outpacing Flower Knows (18k posts) and Florasis (1.3k posts). Across all three brands, the average volume is 22.1k posts, indicating mature, scaled influencer programs. Huda Beauty has posted many more times overall than both Flower Knows and Florasis, and Flower Knows has posted many more times than Florasis.
By social platform
Florasis vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Huda Beauty leads on Instagram and TikTok and Flower Knows leads on YouTube. The gap is most notable on Instagram, with Huda Beauty at 26.1k, Flower Knows at 5.9k, Florasis at 929 posts. Florasis's activity is particularly concentrated on Instagram. On Instagram and TikTok, Huda Beauty posts several times more than Flower Knows and far more than Florasis, while on YouTube Flower Knows posts many more times than both Huda Beauty and Florasis.
By geographical market
Florasis vs. related brands influencer activity (by country)
Estimated sponsored posts in Florasis's top markets
Huda Beauty has the highest estimated sponsored-post volume in United States (12k posts, 26.2%), India (5.9k posts, 12.5%), United Kingdom (3.8k posts, 8.1%), while Flower Knows has the highest estimated sponsored-post volume in Japan (1.2k posts, 6.8%), Brazil (1.2k posts, 6.5%), while Florasis leads in France with 58 posts (4.4%). Looking at United States specifically, the split is Huda Beauty at 12k posts (26.2%), Flower Knows at 4.7k posts (26%), Florasis at 214 posts (16.3%). Florasis's strength in France may indicate a home-market focus, while Huda Beauty shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Flower Knows's Influencer Marketing Strategy
- Huda Beauty's Influencer Marketing Strategy
- cleanskinclub's Influencer Marketing Strategy
- Kosas's Influencer Marketing Strategy
- MAKEUP BY MARIO's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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