Florasis Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by Florasis over the last 12 months.
This report breaks down where & how Florasis invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Florasis, see here: Florasis influencers.
Influencer activity throughout the year
Florasis's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Florasis's influencer activity by month
Number of sponsored posts
Florasis's influencer output appears relatively consistent throughout the year, averaging about 111 sponsored posts per month. April recorded the highest volume at 136 posts (23% above average), while July was the quietest at 76 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Florasis's sponsored influencer collaborations break down by social platform:
- Instagram: 927 posts (69.6%)
- TikTok: 287 posts (21.5%)
- YouTube: 118 posts (8.9%)
Florasis's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Florasis.
Here are 3 examples of Florasis's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
kimgyutae_official x Florasis
![Instagram post by @kimgyutae_official for Florasis. Caption reads: [...] あと店舗だと銀座シックスB1Fにあるから行ってみてねー！ @florasis.jp....](https://images.od.modash.io/2529a421cbd60c7c51e0939ca5d3472695dca24e)
Influencer bio
𝐘𝐨𝐮𝐭𝐮𝐛𝐞【𝐌𝐚𝐤𝐞 𝐮𝐩 𝐆𝐘𝐔𝐓𝐀𝐄】 𝐓𝐢𝐤𝐭𝐨𝐤【@_𝐤𝐢𝐦𝐠𝐲𝐮𝐭𝐚𝐞】 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐢𝐬 𝐊𝐨𝐫𝐞𝐚𝐧 𝐈𝐍 𝐓𝐎𝐊𝐘𝐎 仕事のご依頼はDMではなくメールまで
Collaboration metrics
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_kimgyutae x Florasis
![TikTok post by @_kimgyutae for Florasis. Caption reads: [...] あと店舗だと銀座シックスB1Fにあるから行ってみてねー！ @Florasis Shop....](https://images.od.modash.io/fb6545837584561dbd35546362e1c9711af06fbd)
Influencer bio
Beauty Creator サブ垢【 @ギュテ 】 仕事の依頼は📩 nakamichi@asobisystem.com 書籍と写真集発売中！
Collaboration metrics
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starlingMakeup x Florasis
Influencer bio
Welcome to my ASMR beauty and makeup corner! On this channel you find lots of makeup, beauty, pampering and personal attention asmr roleplay videos for sleep and relaxation! Make sure you subscribe and hit the notification bell to never miss out on new super high quality asmr content!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 67%
- Posts: 33%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Florasis are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Florasis's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.1% of partnerships featuring creators averaging 10K-50K views, Florasis's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (419.1k avg views/post):
magical_lily33 x Florasis
Influencer bio
𝕃𝕠𝕧𝕖 𝔻𝕚𝕤𝕟𝕖𝕪🌈 お仕事のご依頼は𝐝𝐦まで💌(お仕事のみ返信) Klook Lily特別クーポン🌷 【MAGICALLILY】 ↑海外ディズニーや旅行がお得になるよ💓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.7k avg views/post):
evvrik x Florasis
Influencer bio
Eva 🌷 beauty & aesthetic content 🎨 Artist | Orders: @jevarikk 💌 jevarikova@gmail.com ↓ tiktok 1M+
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Florasis's repeat partnerships
Out of 758 unique influencers in our dataset, 48 of them (6%) posted content for Florasis in 3 or more separate calendar months. The most consistent partner is @shoyabuki0426, who has collaborated across 8 months with 10 total posts.
Here are 3 examples of Florasis's repeat influencer partnerships, with links to the sponsored content.
blushibow x Florasis
![Instagram post by @blushibow for Florasis. Caption reads: [...] an understatement… 🤍🐉 The Florasis Eastern....](https://images.od.modash.io/08614cf64f8a1a0df3dbbdef87546a87aea9b217)
![Instagram post by @blushibow for Florasis. Caption reads: The Florasis Flawless Jade Breathable [...].](https://images.od.modash.io/df2ffc53de1c8a6b85a242a33cba19140218e306)
![Instagram post by @blushibow for Florasis. Caption reads: [...] glow of the galaxies ✨💋 The Florasis....](https://images.od.modash.io/5c65fba940c46308b1f4fca177bcaf6ac9c4932c)
heartfullofsammy x Florasis
![Instagram post by @heartfullofsammy for Florasis. Caption reads: [...] makeup palette! Featuring Florasis Floral....](https://images.od.modash.io/152953f48570ca50aff4d68fa2aa4ff600658660)
![Instagram post by @heartfullofsammy for Florasis. Caption reads: Florasis Nectar Aura Luminous Cream [...].](https://images.od.modash.io/ee920177667c8ac2588da6185ac90ce3ec4c74c1)
![Instagram post by @heartfullofsammy for Florasis. Caption reads: [...] for? When it comes to Florasis, choosing a....](https://images.od.modash.io/fb54eb96d902eaa79e52ffb522df38b04fd312c5)
yorokobiiiiii x Florasis
![Instagram post by @yorokobiiiiii for Florasis. Caption reads: [...] 8/29までの期間限定なのでお早めに🥹✨ @florasis.jp #PR #花西子....](https://images.od.modash.io/c5946fc44d291259bba1a62c8057ad779bc7bfee)
![Instagram post by @yorokobiiiiii for Florasis. Caption reads: @florasis.jp [...].](https://images.od.modash.io/d2844f88cf9ec897ad7cd72a4d42eae7fc8a6625)
![Instagram post by @yorokobiiiiii for Florasis. Caption reads: 花西子 @florasis.jp からよろこび 年末福袋を販売します！✨ さらに… [...].](https://images.od.modash.io/3ae48243b69e9e2bc7230de503a86923fa93c7cc)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Japan is where Florasis had the most influencer activity. 42.7% of their live influencer content in the last 12 months was posted by Japanese influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (15.8%)
- Italy (4.2%)
- India (3.7%)
Florasis's influencer activity by market
Here is another example of Florasis collaborating with an influencer in Japan.
yorokobiiiiii x Florasis
Florasis's influencer activity vs. related brands
Florasis competes with Flower Knows and Huda Beauty in highly visual makeup where packaging, artistry, and trend-led looks drive desire. They share audiences that engage with tutorial content, unboxings, and statement-product launches.
Total influencer content
Florasis vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Huda Beauty leads with 47.3k sponsored posts, significantly outpacing Flower Knows (17.8k posts) and Florasis (1.3k posts). Across all three brands, the average volume is 22.1k posts, indicating mature, scaled influencer programs. Huda Beauty has far more total posts than Florasis and Flower Knows.
By social platform
Florasis vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Huda Beauty leads on Instagram and TikTok and Flower Knows leads on YouTube. The gap is most notable on Instagram, with Huda Beauty at 27k, Flower Knows at 5.9k, Florasis at 927 posts. Huda Beauty has far more posts on Instagram than Florasis and Flower Knows.
By geographical market
Florasis vs. related brands influencer activity (by country)
Estimated sponsored posts in Florasis's top markets
Huda Beauty has the highest estimated sponsored-post volume in United States (12k posts, 25.1%), India (4.9k posts, 10.3%), United Kingdom (4.1k posts, 8.6%), while Flower Knows leads in Japan with 943 posts (5.3%), while Florasis leads in Italy with 56 posts (4.2%). Looking at United States specifically, the split is Huda Beauty at 12k posts (25.1%), Flower Knows at 5.1k posts (28.6%), Florasis at 210 posts (15.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Flower Knows's Influencer Marketing Strategy
- Huda Beauty's Influencer Marketing Strategy
- cleanskinclub's Influencer Marketing Strategy
- Kosas's Influencer Marketing Strategy
- MAKEUP BY MARIO's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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