Florasis Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by Florasis over the last 12 months.
This report breaks down where & how Florasis invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Florasis, see here: Florasis influencers.
Influencer activity throughout the year
Florasis's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Florasis's influencer activity by month
Number of sponsored posts
Florasis's influencer output appears relatively consistent throughout the year, averaging about 108 sponsored posts per month. April recorded the highest volume at 139 posts (29% above average), while August was the quietest at 49 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Florasis's sponsored influencer collaborations break down by social platform:
- Instagram: 901 posts (69.1%)
- TikTok: 289 posts (22.2%)
- YouTube: 114 posts (8.7%)
Florasis's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Florasis.
Here are 3 examples of Florasis's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
kimgyutae_official x Florasis
![Instagram post by @kimgyutae_official for Florasis. Caption reads: [...] あと店舗だと銀座シックスB1Fにあるから行ってみてねー！ @florasis.jp....](https://images.od.modash.io/2529a421cbd60c7c51e0939ca5d3472695dca24e)
Influencer bio
𝐘𝐨𝐮𝐭𝐮𝐛𝐞【𝐌𝐚𝐤𝐞 𝐮𝐩 𝐆𝐘𝐔𝐓𝐀𝐄】 𝐓𝐢𝐤𝐭𝐨𝐤【@_𝐤𝐢𝐦𝐠𝐲𝐮𝐭𝐚𝐞】 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐢𝐬 𝐊𝐨𝐫𝐞𝐚𝐧 𝐈𝐍 𝐓𝐎𝐊𝐘𝐎 仕事のご依頼はDMではなくメールまで
Collaboration metrics
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_kimgyutae x Florasis
![TikTok post by @_kimgyutae for Florasis. Caption reads: [...] あと店舗だと銀座シックスB1Fにあるから行ってみてねー！ @Florasis Shop....](https://images.od.modash.io/fb6545837584561dbd35546362e1c9711af06fbd)
Influencer bio
Beauty Creator サブ垢【 @ギュテ 】 仕事の依頼は📩 nakamichi@asobisystem.com 書籍と写真集発売中！
Collaboration metrics
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starlingMakeup x Florasis
Influencer bio
Welcome to my ASMR beauty and makeup corner! On this channel you find lots of makeup, beauty, pampering and personal attention asmr roleplay videos for sleep and relaxation! Make sure you subscribe and hit the notification bell to never miss out on new super high quality asmr content!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 68%
- Posts: 32%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Florasis are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Florasis's influencers average views (Instagram)
Based on each influencer's average views per post
With 30.7% of partnerships featuring creators averaging 10K-50K views, Florasis's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (421.5k avg views/post, 187.2k followers):
magical_lily33 x Florasis
Influencer bio
𝕃𝕠𝕧𝕖 𝔻𝕚𝕤𝕟𝕖𝕪🌈 お仕事のご依頼は𝐝𝐦まで💌(お仕事のみ返信) Klook Lily特別クーポン🌷 【MAGICALLILY】 ↑海外ディズニーや旅行がお得になるよ💓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.8k avg views/post, 53.2k followers):
evvrik x Florasis
Influencer bio
Eva 🌷 beauty & aesthetic content 🎨 Artist | Orders: @jevarikk 💌 jevarikova@gmail.com ↓ tiktok 1M+
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Florasis's repeat partnerships
Out of 742 unique influencers in our dataset, 37 of them (5%) posted content for Florasis in 3 or more separate calendar months. The most consistent partner is @shoyabuki0426, who has collaborated across 9 months with 12 total posts.
Here are 3 examples of Florasis's repeat influencer partnerships, with links to the sponsored content.
shoyabuki0426 x Florasis
![Instagram post by @shoyabuki0426 for Florasis. Caption reads: [...] @florasis.jp @florasis.gsix [...].](https://images.od.modash.io/00e2c291c99e8e407dd24de9abf50b36f2774c05)
![Instagram post by @shoyabuki0426 for Florasis. Caption reads: [...] ありがとうございます。 @florasis.jp [...].](https://images.od.modash.io/c82d8bed4c253938635fdb5e08272b8d632c7f11)
blushibow x Florasis
![Instagram post by @blushibow for Florasis. Caption reads: [...] an understatement… 🤍🐉 The Florasis Eastern....](https://images.od.modash.io/08614cf64f8a1a0df3dbbdef87546a87aea9b217)
![Instagram post by @blushibow for Florasis. Caption reads: The Florasis Flawless Jade Breathable [...].](https://images.od.modash.io/df2ffc53de1c8a6b85a242a33cba19140218e306)
![Instagram post by @blushibow for Florasis. Caption reads: [...] glow of the galaxies ✨💋 The Florasis....](https://images.od.modash.io/5c65fba940c46308b1f4fca177bcaf6ac9c4932c)
heartfullofsammy x Florasis
![Instagram post by @heartfullofsammy for Florasis. Caption reads: [...] makeup palette! Featuring Florasis Floral....](https://images.od.modash.io/152953f48570ca50aff4d68fa2aa4ff600658660)
![Instagram post by @heartfullofsammy for Florasis. Caption reads: Florasis Nectar Aura Luminous Cream [...].](https://images.od.modash.io/ee920177667c8ac2588da6185ac90ce3ec4c74c1)
![Instagram post by @heartfullofsammy for Florasis. Caption reads: [...] for? When it comes to Florasis, choosing a....](https://images.od.modash.io/fb54eb96d902eaa79e52ffb522df38b04fd312c5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Japan is where Florasis had the most influencer activity. 41.8% of their live influencer content in the last 12 months was posted by Japanese influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (15.1%)
- Italy (4.9%)
- France (4.2%)
Florasis's influencer activity by market
Here is another example of Florasis collaborating with an influencer in Japan.
yorokobiiiiii x Florasis
Florasis's influencer activity vs. related brands
Florasis competes in beauty with an aesthetic-first, collectible makeup experience that thrives on unboxings. Flower Knows and Kaja Beauty appeal to similar audiences drawn to artistry, packaging, and viral short-form demos.
Total influencer content
Florasis vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Flower Knows leads with 15.1k sponsored posts, significantly outpacing Kaja Beauty (4.9k posts) and Florasis (1.3k posts). Across all three brands, the average volume is 7.1k posts, indicating mature, scaled influencer programs. Flower Knows has far more total posts than Florasis and Kaja Beauty.
By social platform
Florasis vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Flower Knows leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Flower Knows at 10.5k, Kaja Beauty at 4.6k, Florasis at 289 posts. Flower Knows's activity is particularly concentrated on TikTok. On TikTok, Flower Knows has far more posts than Florasis and Kaja Beauty.
By geographical market
Florasis vs. related brands influencer activity (by country)
Estimated sponsored posts in Florasis's top markets
Flower Knows has the highest estimated sponsored-post volume in United States (4.6k posts, 30.8%), India (1.2k posts, 8.2%), South Korea (949 posts, 6.3%), suggesting a Asia focus, while Florasis has the highest estimated sponsored-post volume in Japan (545 posts, 41.8%), Italy (64 posts, 4.9%), while Kaja Beauty has the highest estimated sponsored-post volume in United Kingdom (324 posts, 6.6%), Brazil (241 posts, 4.9%). Looking at United States specifically, the split is Flower Knows at 4.6k posts (30.8%), Kaja Beauty at 2.8k posts (57%), Florasis at 197 posts (15.1%). Florasis's strength in Japan may indicate a home-market focus, while Flower Knows shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Flower Knows's Influencer Marketing Strategy
- Kaja Beauty's Influencer Marketing Strategy
- cleanskinclub's Influencer Marketing Strategy
- Laura Mercier's Influencer Marketing Strategy
- DFYNE's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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