Florasis Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Florasis over the last 12 months.
This report breaks down where & how Florasis invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Florasis, see here: Florasis influencers.
Influencer activity throughout the year
Florasis's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Florasis's influencer activity by month
Number of sponsored posts
Florasis's influencer output appears relatively consistent throughout the year, averaging about 89 sponsored posts per month. December recorded the highest volume at 116 posts (30% above average), while May was the quietest at 62 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Florasis's sponsored influencer collaborations break down by social platform:
- Instagram: 830 posts (77.4%)
- TikTok: 233 posts (21.7%)
- YouTube: 9 posts (0.8%)
Florasis's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Florasis.
Here are 3 examples of Florasis's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
yorokobiiiiii x Florasis
![Instagram post by @yorokobiiiiii for Florasis. Caption reads: [...] 8/29までの期間限定なのでお早めに🥹✨ @florasis.jp #PR #花西子....](https://images.od.modash.io/c5946fc44d291259bba1a62c8057ad779bc7bfee)
Influencer bio
雨女☔ 元アナウンサー🎤お仕事などございましたらDMにお願いします🙏 コスプレは @yoro.kobi2 旦那は @zakioooo0601 大事な存在は @dannanigou VLINKでおすすめなどご紹介してます☀️
Collaboration metrics
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khaduyle x Florasis
![TikTok post by @khaduyle for Florasis. Caption reads: [...] có giveaway cho các bác ạ 💕 #HoaTayTu....](https://images.od.modash.io/9b24f2cdaa8e852fdc930a425ccf30e580008f6d)
Influencer bio
women support women 🌸✨
Collaboration metrics
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j.uuuuudy x Florasis
Influencer bio
makeup reviews, hauls + vlogs ♡
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 64.3%
- Posts: 35.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Florasis are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Florasis's influencers average views (Instagram)
Based on each influencer's average views per post
Florasis's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.4M avg views/post, 87.0k followers):
beauty.bynebula x Florasis
![Instagram post by @beauty.bynebula for Florasis. Caption reads: [...] Lens @deva__lenses Brown eyeshadow....](https://images.od.modash.io/8976a3862e5543350854ad86a61113dd33bcdc35)
Influencer bio
Founder | @auraeyes.pk ✨❤️ Dm or email for PR/Collabs 📍Based in 🇦🇪
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.5k avg views/post, 14.2k followers):
ayaokutsu x Florasis
Influencer bio
🙋♀️SNSの中の美容部員してます 📢美容業界に革命を起こしたい人 💄美容業界歴17年 / 34歳の三姉妹ママ 🎀サブアカ >> @ayaokutsu222 📍TikTokはこちら⤵︎【Cue's所属】
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Florasis's repeat partnerships
Out of 670 unique influencers in our dataset, 42 of them (6%) posted content for Florasis in 3 or more separate calendar months. The most consistent partner is @beauty.bynebula, who has collaborated across 9 months with 19 total posts.
Here are 3 examples of Florasis's repeat influencer partnerships, with links to the sponsored content.
heartfullofsammy x Florasis
![Instagram post by @heartfullofsammy for Florasis. Caption reads: Florasis Blooming Rogue Love Lock [...].](https://images.od.modash.io/601a925f9f1563fdce1ffcebd0cecab35819c612)
![Instagram post by @heartfullofsammy for Florasis. Caption reads: [...] - lightweight sunscreen from Florasis!....](https://images.od.modash.io/f503aa7db9699b3481755319549fa99281127255)
![Instagram post by @heartfullofsammy for Florasis. Caption reads: Florasis Blooming Rogue Smooth [...].](https://images.od.modash.io/e39b9f078d3511e7f36db6cfe2df3bc8a60f8d57)
ohana_beau_ x Florasis
![Instagram post by @ohana_beau_ for Florasis. Caption reads: [...] 花西子のうっとりする新作パウダー @florasis.jp ....](https://images.od.modash.io/38e9363f646a9fda65cba5e6d87da36937e983de)
![Instagram post by @ohana_beau_ for Florasis. Caption reads: 花西子 florasis フローラシス 2026年 繍華再臨・再販スペシャルセット - [...].](https://images.od.modash.io/4f816b16d1b553245e50d99792624e3e654405f8)
blushibow x Florasis
![Instagram post by @blushibow for Florasis. Caption reads: [...] glow of the galaxies ✨💋 The Florasis....](https://images.od.modash.io/5c65fba940c46308b1f4fca177bcaf6ac9c4932c)
![Instagram post by @blushibow for Florasis. Caption reads: [...] to stay unforgettable.” ✨ @florasis.official....](https://images.od.modash.io/22589bae83aba33ba23ad0387544be7997ef70d9)
![Instagram post by @blushibow for Florasis. Caption reads: [...] an understatement… 🤍🐉 The Florasis Eastern....](https://images.od.modash.io/08614cf64f8a1a0df3dbbdef87546a87aea9b217)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Japan is where Florasis had the most influencer activity. 44.6% of their live influencer content in the last 12 months was posted by Japanese influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (15.8%)
- France (4%)
- Italy (3.5%)
Florasis's influencer activity by market
Here is another example of Florasis collaborating with an influencer in Japan.
megumi_kanzaki x Florasis
![Instagram post by @megumi_kanzaki for Florasis. Caption reads: [...] 「わたしの肌、いいね」と思えます。 #pr #花西子 #フローラシス....](https://images.od.modash.io/6612a286b0bb54d0a711b98185f8ea203795b3cf)
Florasis's influencer activity vs. related brands
Florasis competes with Flower Knows in highly aesthetic, packaging-led beauty that performs strongly on unboxing and tutorial content. Huda Beauty is a broader but relevant benchmark in prestige makeup for launch execution, creator education, and global audience reach.
Total influencer content
Florasis vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Huda Beauty leads with 42.1k sponsored posts, significantly outpacing Flower Knows (16.5k posts) and Florasis (1.1k posts). Across all three brands, the average volume is 19.9k posts, indicating mature, scaled influencer programs. Huda Beauty has far more total posts than both Flower Knows and Florasis, and Flower Knows also has many more than Florasis.
By social platform
Florasis vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Florasis leads on YouTube, while Huda Beauty has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Huda Beauty at 23.8k, Flower Knows at 6.1k, Florasis at 830 posts. Florasis's activity is particularly concentrated on Instagram. On Instagram and TikTok, Huda Beauty and Flower Knows post many more times than Florasis, and Florasis is the only brand with any YouTube posts here.
By geographical market
Florasis vs. related brands influencer activity (by country)
Estimated sponsored posts in Florasis's top markets
Huda Beauty has the highest estimated sponsored-post volume in United States (11k posts, 25.7%), India (5.1k posts, 12.1%), United Kingdom (3.3k posts, 7.8%), while Flower Knows has the highest estimated sponsored-post volume in Japan (1.5k posts, 9.3%), Brazil (992 posts, 6%), while Florasis leads in France with 43 posts (4%). Looking at United States specifically, the split is Huda Beauty at 11k posts (25.7%), Flower Knows at 4.2k posts (25.5%), Florasis at 169 posts (15.8%). Florasis's strength in France may indicate a home-market focus, while Huda Beauty shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Flower Knows's Influencer Marketing Strategy
- Huda Beauty's Influencer Marketing Strategy
- cleanskinclub's Influencer Marketing Strategy
- Kosas's Influencer Marketing Strategy
- MAKEUP BY MARIO's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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