We analyzed 3.7k pieces of influencer content sponsored by Juicy Couture over the last 12 months.
This report breaks down where & how Juicy Couture invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Juicy Couture, see here: Juicy Couture influencers.
Juicy Couture's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Juicy Couture's influencer output appears relatively consistent throughout the year, averaging about 310 sponsored posts per month. October recorded the highest volume at 433 posts (40% above average), while February was the quietest at 155 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Juicy Couture's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Juicy Couture.
Here are 2 examples of Juicy Couture's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
Independent Creative Agency
Collaboration metrics
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Influencer bio
'90s & '00s historian erin@shoshalmedia.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Juicy Couture are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 36.2% of partnerships featuring creators averaging 1K-5K views, Juicy Couture's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (954.1k avg views/post):
Influencer bio
26🪽IL teamconner@undercurrent.net
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.4k avg views/post):
Influencer bio
Chicago 📍 | Lawyer ⚖️ | Sports Commentator Women's Sports • Style • Culture 📧 ccwayesq.business@gmail.com
Collaboration metrics
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Out of 2.3k unique influencers in our dataset, 40 of them (2%) posted content for Juicy Couture in 3 or more separate calendar months. The most consistent partner is @5feetoffashion, who has collaborated across 12 months with 66 total posts.
Here are 3 examples of Juicy Couture's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Juicy Couture had the most influencer activity. 54.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Juicy Couture collaborating with an influencer in United States.
Juicy Couture’s fashion-lifestyle positioning is comparable to DKNY and KARL LAGERFELD, which compete for similar aspirational shoppers and leverage influencer styling and nostalgia-driven drops.
Total sponsored posts tracked (last 12 months)
Juicy Couture leads with 3.7k sponsored posts, significantly outpacing KARL LAGERFELD (1.4k posts) and DKNY (512 posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments. Juicy Couture has more than twice as many total posts as KARL LAGERFELD and far more than DKNY.
Sponsored posts by platform
Juicy Couture leads on Instagram and TikTok, while DKNY leads on YouTube. The gap is most notable on TikTok, with Juicy Couture at 2.3k, DKNY at 144, KARL LAGERFELD at 138 posts. DKNY's activity is particularly concentrated on Instagram. Juicy Couture posts far more on TikTok than DKNY and KARL LAGERFELD.
Estimated sponsored posts in Juicy Couture's top markets
Juicy Couture has the highest estimated sponsored-post volume in United States (2k posts, 54.9%), United Kingdom (328 posts, 8.8%), Spain (190 posts, 5.1%), suggesting a Europe focus, while KARL LAGERFELD leads in France with 135 posts (9.6%), while DKNY leads in India with 42 posts (8.2%). Looking at United States specifically, the split is Juicy Couture at 2k posts (54.9%), KARL LAGERFELD at 220 posts (15.7%), DKNY at 186 posts (36.3%). Juicy Couture's strength in United States and United Kingdom may indicate a home-market focus, while DKNY shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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