Gisou Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 11.9k pieces of influencer content sponsored by Gisou over the last 12 months.

This report breaks down where & how Gisou invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Gisou, see here: Gisou influencers.

Influencer activity throughout the year

Gisou's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Gisou's influencer output appears relatively consistent throughout the year, averaging about 982 sponsored posts per month. April recorded the highest volume at 1.5k posts (54% above average), while August was the quietest at 645 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gisou's sponsored influencer collaborations break down by social platform:

• TikTok: 8.0k posts (66.9%)
• Instagram: 3.8k posts (32.2%)
• YouTube: 109 posts (0.9%)

TikTok influencer marketing is a clear focus for Gisou.

Here are 3 examples of Gisou's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

carrieanne_ x Gisou

carrieanne_

@carrieanne_

12 May, 26

1.9M

252.8k

sweet or savoury? 🍭☕️ I’m obsessed with both! 💗🤎 pr inc - #pinkmakeup #brownmakeup #pinkorbrown #thatgirl #softgirl

Influencer bio

beauty & lifestyle 💌carrieanneblog@gmail.com Ireland/uk

Collaboration metrics

Post views1.9M

Post EMV $82.8k

More influencer data

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oliviachatfield x Gisou

oliviachatfield

@oliviachatfield

13 Jul, 26

12.5M

62.1k

[...] hair is harder to repair and grow 🙃 @Gisou @sephora #GisouPartner

Influencer bio

beauty & all things in between miami oliviachatfield@underscoretalent.com

Collaboration metrics

Post views12.5M

Post EMV $253.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

milkydew x Gisou

milkydew

@milkydew

06 Feb, 26

146.9k

3.9k

[...] lip balm @bubbleskincare lip serum @Gisou lip mask

Influencer bio

hello my cookies🍪🥛🍏glass of dewy skin ⋆𐙚₊˚⊹♡ this is not your typical skincare ⋆𐙚₊˚⊹ 💌 contactmilkydew@gmail.com 📹𓈒 * Hi, I am a skincare lover who finds new ways to portray skincare in unique and fun ways! Everyone’s skin is different and what works for me might got not work for you, vice versa! I love sharing new skincare finds in hopes you find the perfect product for your skin. Thanks for watching my channel♡ Subscribe xx My storefront https://www.amazon.com/shop/theglowcopy Products links: https://linktr.ee/Milkydew socials instagram : @milkydew_ tiktok : @milkydew

Collaboration metrics

Post views146.9k

Post EMV $4.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 33.7% of partnerships featuring creators averaging 1K-5K views, Gisou's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 24.5%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (11.3M avg views/post):

manelparletrop x Gisou

manelparletrop

@manelparletrop

28 Mar, 26

349.7k

5.3k

[...] @Nocibé France @Coco & Eve @MERIT Beauty @Gisou @Runaway The Label #haul #beautyhaul [...]

Influencer bio

that grwm girl 💌 manel_moumni@icloud.com

Collaboration metrics

Post views349.7k

Post EMV $7.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

kaynatt.m x Gisou

kaynatt.m

@kaynatt.m

02 Apr, 26

7.3k

360

day to night ft. the NEW @Gisou honey-infused lip oils in ‘pineapple [...]

Influencer bio

beauty, fashion, fragrance and all of my aesthetics MCR ⭐️ UK 💌mgmt: kaynattm@komi.group

Collaboration metrics

Post views7.3k

Post EMV $164

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Gisou's repeat partnerships

by.emmaleah x Gisou

by.emmaleah

@by.emmaleah

25 Jan, 26

47.2k

1.8k

[...] Teezer detangler brush* @Gisou honey milk 5 in 1 styling [...]

by.emmaleah

@by.emmaleah

24 Sep, 25

26.3k

2k

[...] @VEGAMOUR gro scalp massager* @Gisou honey gloss ceramide therapy [...]

by.emmaleah

@by.emmaleah

06 Aug, 26

25.6k

1k

[...] @Fenty Hair the clear thinker* @Gisou honey gloss ceramide therapy [...]

seda.eks x Gisou

seda.eks

@seda.eks

29 Sep, 25

4.8M

60.4k

[...] mini parfums pour cheveux @Gisou , ça sent tellement bon !! [...]

seda.eks

@seda.eks

21 May, 26

242.5k

16.4k

[...] collagen drops hair oil by @Gisou !! 🍯🐝🤍 #gisou [...]

seda.eks

@seda.eks

29 Jan, 26

9.8k

896

Unboxing @Gisou Honey pups!! 🧸🍯 #gisou [...]

joelie.frenay x Gisou

joelie.frenay

@joelie.frenay

13 Mar, 26

4.8k

251

[...] (gifted) | the new @Gisou Leave-In Conditioner Mist is [...]

joelie.frenay

@joelie.frenay

03 Dec, 25

4.3k

282

[...] (gifted) | Thank you so much @Gisou💛I’m absolutely in love with [...]

joelie.frenay

@joelie.frenay

05 May, 26

3.2k

209

advertisement (gifted) | @Gisou just launched their new [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (11.1%)
• Italy (7.8%)
• France (7.6%)

Here is another example of Gisou collaborating with an influencer in United States.

brookemason x Gisou

brookemason

@brookemason

21 May, 26

993.7k

26.9k

[...] @narsissist @yslbeauty @natashadenona @gisou #nighttime #datenight #evening [...]

Gisou's influencer activity vs. related brands

Gisou, OUAI, and Dae Hair compete in premium, aesthetic-led haircare where packaging, scent, and routine content drive social discovery. They target similar beauty/lifestyle audiences and rely on creator styling demos and glossy finish results.

Total influencer content

Gisou leads with 11.9k sponsored posts, significantly outpacing OUAI (5.9k posts) and Dae Hair (5.4k posts). Across all three brands, the average volume is 7.7k posts, indicating mature, scaled influencer programs. Gisou has about twice as many total posts as OUAI and Dae Hair.

By social platform

Gisou leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Gisou at 8k, OUAI at 4.3k, Dae Hair at 3.8k posts. OUAI's activity is particularly concentrated on TikTok. On Instagram, Gisou has more than twice the number of posts as OUAI and Dae Hair.

By geographical market

Dae Hair has the highest estimated sponsored-post volume in United States (4k posts, 73.5%), Canada (282 posts, 5.2%), suggesting a North America focus, while Gisou has the highest estimated sponsored-post volume in United Kingdom (1.3k posts, 11.1%), Italy (931 posts, 7.8%), suggesting a Europe focus, while OUAI leads in Indonesia with 275 posts (4.7%). Looking at United States specifically, the split is Dae Hair at 4k posts (73.5%), Gisou at 3.6k posts (30.5%), OUAI at 3.2k posts (54.7%). Gisou's strength in United Kingdom may indicate a home-market focus, while Dae Hair shows broader regional investment.