Gisou Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 13.6k pieces of influencer content sponsored by Gisou over the last 12 months.

This report breaks down where & how Gisou invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Gisou, see here: Gisou influencers.

Influencer activity throughout the year

Gisou's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Gisou's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. October recorded the highest volume at 1.5k posts (31% above average), while June was the quietest at 775 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gisou's sponsored influencer collaborations break down by social platform:

• TikTok: 7.9k posts (58.4%)
• Instagram: 5.6k posts (41%)
• YouTube: 83 posts (0.6%)

TikTok influencer marketing is a clear focus for Gisou.

Here are 3 examples of Gisou's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

negin_mirsalehi x Gisou

negin_mirsalehi

@negin_mirsalehi

18 Sep, 25

21.9M

593.1k

[...] Mirsalehi Honey and a tribute to the new @gisou Honey Infused Lip Oils. Taste them [...]

Influencer bio

co-founder @gisou 🍯

Collaboration metrics

Post views21.9M

Post EMV $716.5k

More influencer data

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lassabi x Gisou

lassabi

@lassabi

16 Dec, 25

5.4M

312k

[...] hair wash routine using a full range of @Gisou products for soft and hydrated waves [...]

Influencer bio

United Kingdom PR/Collabs: enquires_sabina@hotmail.com

Collaboration metrics

Post views5.4M

Post EMV $123.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

milkydew x Gisou

milkydew

@milkydew

06 Feb, 26

129.3k

3.8k

[...] lip balm @bubbleskincare lip serum @Gisou lip mask

Influencer bio

hello my cookies🍪🥛🍏glass of dewy skin ⋆𐙚₊˚⊹♡ this is not your typical skincare ⋆𐙚₊˚⊹ 💌 contactmilkydew@gmail.com 📹𓈒 * Hi, I am a skincare lover who finds new ways to portray skincare in unique and fun ways! Everyone’s skin is different and what works for me might got not work for you, vice versa! I love sharing new skincare finds in hopes you find the perfect product for your skin. Thanks for watching my channel♡ Subscribe xx My storefront https://www.amazon.com/shop/theglowcopy Products links: https://linktr.ee/Milkydew socials instagram : @milkydew_ tiktok : @milkydew

Collaboration metrics

Post views129.3k

Post EMV $4.3k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 35.1% of partnerships featuring creators averaging 1K-5K views, Gisou's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (9.7M avg views/post):

manelparletrop x Gisou

manelparletrop

@manelparletrop

28 Mar, 26

349.7k

5.3k

[...] @Nocibé France @Coco & Eve @MERIT Beauty @Gisou @Runaway The Label #haul #beautyhaul [...]

Influencer bio

that grwm girl 💌 Manel@Tiddle.io

Collaboration metrics

Post views349.7k

Post EMV $7.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.5k avg views/post):

kaynatt.m x Gisou

kaynatt.m

@kaynatt.m

02 Apr, 26

7.3k

360

day to night ft. the NEW @Gisou honey-infused lip oils in ‘pineapple [...]

Influencer bio

marketing girly who loves beauty, fashion and fragrance💻💄 MCR ⭐️ UK 💌mgmt: kaynattm@komi.group

Collaboration metrics

Post views7.3k

Post EMV $164

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Gisou's repeat partnerships

carrieanne_ x Gisou

carrieanne_

@carrieanne_

19 Oct, 25

3.7M

396.1k

[...] #diorbeauty #hudabeauty #gisou #summerfridays #kikomilano [...]

carrieanne_

@carrieanne_

07 May, 25

297.8k

29.2k

[...] 🧡🤎 shades combos inspired by @gisou bee-llini peach & glazed plum [...]

carrieanne_

@carrieanne_

26 Aug, 25

283.2k

32.8k

full gisou lineup 🍯🫦 @gisou What is your [...]

moodpourtoi x Gisou

moodpourtoi

@moodpourtoi

24 Mar, 26

5k

[...] from: @mphbeauty @rhode @gisou @glossier @actandacre [...]

moodpourtoi

@moodpourtoi

22 Aug, 25

3k

[...] from me? 🪽 WHATS IN MY BAGS: @gisou @rhode @welovecoco @pradabeauty [...]

moodpourtoi

@moodpourtoi

24 Oct, 25

2.5k

Your @gisou girl 🍯😮‍💨🌸🐝 The NEW Glazed [...]

georgiachan1 x Gisou

georgiachan1

@georgiachan1

05 Jan, 26

130.1k

[...] Glossy Pink 🎀 @diorbeauty @gisou @kikomilano *contains pr [...]

georgiachan1

@georgiachan1

18 Aug, 25

72.3k

[...] is your vibe? 💗 @diorbeauty @gisou @kikomilano @lancomeofficial [...]

georgiachan1

@georgiachan1

12 Sep, 25

63.5k

[...] lippies 🎀🩰🫧 @diorbeauty @gisou @kikomilano *contains pr [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.2%)
• India (6%)
• Italy (5.2%)

Here is another example of Gisou collaborating with an influencer in United States.

HeatherAustinmakeup x Gisou

HeatherAustinmakeup

@HeatherAustinmakeup

08 Feb, 26

6.2k

355

[...] Dermalogica Daily Microfoliant Powder Gisou Honey Glaze Collagen Lip Mask Ouai Hair & [...]

Gisou's influencer activity vs. related brands

Gisou plays in the premium, aesthetic-driven haircare segment built for creator-friendly routines and glossy results content. OUAI and Dae Hair similarly compete for shoppers seeking elevated haircare with strong lifestyle branding and influencer-led product storytelling.

Total influencer content

Gisou leads with 13.6k sponsored posts, significantly outpacing OUAI (5.7k posts) and Dae Hair (4.8k posts). Across all three brands, the average volume is 8.1k posts, indicating mature, scaled influencer programs. Gisou has more than double the total posts of OUAI and Dae Hair.

By social platform

Gisou leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Gisou at 5.6k, OUAI at 1.5k, Dae Hair at 1.2k posts. OUAI's activity is particularly concentrated on TikTok. On Instagram, Gisou has more than triple the posts of OUAI and Dae Hair.

By geographical market

Gisou has the highest estimated sponsored-post volume in United States (4.6k posts, 33.8%), United Kingdom (1.1k posts, 8.2%), India (816 posts, 6%), while OUAI leads in Indonesia with 291 posts (5.1%), while Dae Hair leads in Canada with 194 posts (4%). Looking at United States specifically, the split is Gisou at 4.6k posts (33.8%), Dae Hair at 3.6k posts (73.6%), OUAI at 3.3k posts (57.6%). Gisou's strength in United States and United Kingdom may indicate a home-market focus, while OUAI shows broader regional investment.