Gisou Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 15.4k pieces of influencer content sponsored by Gisou over the last 12 months.

This report breaks down where & how Gisou invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Gisou, see here: Gisou influencers.

Influencer activity throughout the year

Gisou's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Gisou's influencer output appears relatively consistent throughout the year, averaging about 1.3k sponsored posts per month. April recorded the highest volume at 1.8k posts (44% above average), while February was the quietest at 599 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gisou's sponsored influencer collaborations break down by social platform:

• TikTok: 9.0k posts (58.2%)
• Instagram: 6.4k posts (41.4%)
• YouTube: 60 posts (0.4%)

TikTok influencer marketing is a clear focus for Gisou.

Here are 3 examples of Gisou's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

cedricgrolet x Gisou

cedricgrolet

@cedricgrolet

18 Sep, 25

21.5M

582.7k

[...] Mirsalehi Honey and a tribute to the new @gisou Honey Infused Lip Oils. Taste them [...]

Influencer bio

Paris / London / Singapore / Saint-Tropez / Val-d’Isère / Monaco

Collaboration metrics

Post views21.5M

Post EMV $702.2k

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caressmd x Gisou

caressmd

@caressmd

10 Mar, 25

3.8M

68.2k

[...] plum though 🤩 trying the new shades of @Gisou honey infused lip oils ad

Influencer bio

skin n stuff caressenquiries@gmail.com

Collaboration metrics

Post views3.8M

Post EMV $79.4k

More influencer data

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skincarebysamy x Gisou

skincarebysamy

@skincarebysamy

04 Apr, 25

216k

5.3k

[...] @olaplexfrance9634 @Olaplex @K18Hair @Gisou @dyson

Influencer bio

🧪 Si t’as des problèmes de peau ou que tu as simplement des questions sur ta skincare routine, bienvenue sur ma chaîne SkincarebySamy ! Ici je t’explique les choses clairement, simplement, honnêtement et sans bullshit ! 🧬 Moi c’est Samy et j'ai longtemps souffert d'acné sévère, jusqu'à ce que je découvre des solutions efficaces grâce à des recherches approfondies et des expérimentations. Mon objectif est de partager ces astuces et techniques avoir la meilleure peau, peu importe ton type de peau, tes problèmes spécifiques et ton budget. 🔬Acné, rides, points noirs, peau grasse, peau sèche, taches, hyperpigmentation… J’aborde TOUS les sujets. 🧫 Je te parle des ingrédients clés, des skincare routines adaptées à ton type de peau et bien plus encore. ⚠️ SURTOUT SURTOUT SURTOUT n’hésite pas à commenter pour que je puisse te répondre ! ✅ Abonne-toi pour des vidéos régulières sur les tendances et astuces en matière de soins de la peau 📧Contact pro : hi@skincarebysamy.com

Collaboration metrics

Post views216.0k

Post EMV $7.0k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 36.8% of partnerships featuring creators averaging 1K-5K views, Gisou's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):

elisehoogerdijk x Gisou

elisehoogerdijk

@elisehoogerdijk

15 Nov, 25

422k

55.3k

[...] the plan is doing face and lip masks @Gisou 🧖🏽‍♀️ ad

Influencer bio

Amsterdam elise@2486global.com

Collaboration metrics

Post views422.0k

Post EMV $11.2k

More influencer data

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And here is another example with a smaller creator on TikTok (9.9k avg views/post):

011wu x Gisou

011wu

@011wu

01 Dec, 25

96.8k

7.5k

Anzeige | @Gisou holiday season officially started! how [...]

Influencer bio

germany based 🧸☁️🎀🍂 contact011wu@gmail.com

Collaboration metrics

Post views96.8k

Post EMV $2.3k

More influencer data

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Gisou's repeat partnerships

georgiachan1 x Gisou

georgiachan1

@georgiachan1

05 Jan, 26

130.7k

[...] Glossy Pink 🎀 @diorbeauty @gisou @kikomilano *contains pr [...]

georgiachan1

@georgiachan1

26 Mar, 25

77.2k

[...] frosty lippies 😍 @diorbeauty @gisou @kikomilano @rhode *contains pr [...]

georgiachan1

@georgiachan1

18 Aug, 25

72.3k

[...] is your vibe? 💗 @diorbeauty @gisou @kikomilano @lancomeofficial [...]

by.emmaleah x Gisou

by.emmaleah

@by.emmaleah

25 Jan, 26

47.2k

1.8k

[...] Teezer detangler brush* @Gisou honey milk 5 in 1 styling [...]

by.emmaleah

@by.emmaleah

24 Sep, 25

26.3k

2k

[...] @VEGAMOUR gro scalp massager* @Gisou honey gloss ceramide therapy [...]

by.emmaleah

@by.emmaleah

18 Aug, 25

12.8k

1k

[...] moisturising volume spray* @Gisou honey infused hair serum* [...]

moodpourtoi x Gisou

moodpourtoi

@moodpourtoi

22 Aug, 25

3k

[...] from me? 🪽 WHATS IN MY BAGS: @gisou @rhode @welovecoco @pradabeauty [...]

moodpourtoi

@moodpourtoi

24 Oct, 25

2.5k

Your @gisou girl 🍯😮‍💨🌸🐝 The NEW Glazed [...]

moodpourtoi

@moodpourtoi

06 Oct, 25

2.2k

Call me Honey 🍯🐝🌸 @gisou Girls! Hi Honey. Love you, [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9.2%)
• France (6.5%)
• Italy (5.1%)

Here is another example of Gisou collaborating with an influencer in United States.

theglownarrative x Gisou

theglownarrative

@theglownarrative

13 May, 25

3.6M

45.4k

[...] I know I'll be emptying them @LOCCITANE @Gisou @Vacation Inc. @Milani Cosmetics [...]

Gisou's influencer activity vs. related brands

Gisou competes with OUAI and Dae Hair in premium, aesthetic-led haircare where creators drive desire through routine videos, scent/shine claims, and shelfie-friendly packaging.

Total influencer content

Gisou leads with 15.4k sponsored posts, significantly outpacing OUAI (3.7k posts) and Dae Hair (48 posts). Across all three brands, the average volume is 6.4k posts, indicating mature, scaled influencer programs. Gisou has several times more total posts than OUAI and far more than Dae Hair.

By social platform

Gisou leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Gisou at 9k, OUAI at 1.9k, Dae Hair at 0 posts. Dae Hair's activity is particularly concentrated on Instagram. On Instagram and TikTok, Gisou has several times more posts than OUAI, while Dae Hair has no posts on TikTok or YouTube.

By geographical market

Gisou has the highest estimated sponsored-post volume in United States (5.8k posts, 37.5%), United Kingdom (1.4k posts, 9.2%), France (1k posts, 6.5%), suggesting a Europe focus, while OUAI leads in India with 209 posts (5.7%), while Dae Hair leads in Canada with 3 posts (5.6%). Looking at United States specifically, the split is Gisou at 5.8k posts (37.5%), OUAI at 2k posts (55.6%), Dae Hair at 35 posts (72.8%). Gisou's strength in United States, United Kingdom, and France may indicate a home-market focus, while OUAI shows broader regional investment.