GORGIE Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.9k pieces of influencer content sponsored by GORGIE over the last 12 months.

This report breaks down where & how GORGIE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with GORGIE, see here: GORGIE influencers.

Influencer activity throughout the year

GORGIE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

GORGIE's sponsored post volume appears to trend upward over the 12-month period, rising from 243 posts in January to 157 in December. The peak month, July, reached 273 posts, 74% higher than the monthly average of 157.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of GORGIE's sponsored influencer collaborations break down by social platform:

• TikTok: 1.9k posts (100%)

TikTok influencer marketing is a clear focus for GORGIE.

Here are 1 examples of GORGIE's recent sponsored collaborations (one each for TikTok).

kaylagresh x GORGIE

kaylagresh

@kaylagresh

03 Jul, 25

1.3M

120.5k

pink target finds 💗🎀🌸🩰 @GETGORGIE pink lemonade flavor is the drink of the [...]

Influencer bio

home & mom life🍓🧺🎀🌼 dfw, tx🌾 mama of 3 🤍 💌teamkayla@emeraldwoodsmgmt.com ⇣all links⇣

Collaboration metrics

Post views1.3M

Post EMV $32.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 62.3% of partnerships featuring creators averaging <1K views, GORGIE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (188.8k avg views/post):

jordynjones x GORGIE

jordynjones

@jordynjones

01 Feb, 26

120.3k

2.1k

[...] life rn or is it just me 🤧 #erewhon @GETGORGIE #cherrylime #gorgiepartner #immunityshot [...]

Influencer bio

Thought Daughter. 💌 Jordyn@Night.co

Collaboration metrics

Post views120.3k

Post EMV $2.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (7.8k avg views/post):

dinaanp x GORGIE

dinaanp

@dinaanp

05 Sep, 25

3.3k

484

@GETGORGIE ✨💖#cancer #awareness #GORGIE #fyp [...]

Influencer bio

SAHM| WA 👦🎗️medical mama 💌Email: dinaanp2222@gmail.com

Collaboration metrics

Post views3.3k

Post EMV $90

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

GORGIE's repeat partnerships

brylie.j x GORGIE

brylie.j

@brylie.j

08 Apr, 26

3.9k

20

Replying to @takm13 Gorgie always powers me through my [...]

brylie.jackson

@brylie.jackson

01 Feb, 26

977

19

Love my strawberry protein Gorgie #gorgie #gorgieprotein [...]

brylie.j

@brylie.j

21 Jun, 26

880

7

A whole year of sticks lol #GORGIE #GETGORGIE #onthisday [...]

queen_ellle x GORGIE

queen_ellle

@queen_ellle

16 Feb, 26

829

5

[...] and always you’re getting the Gorgie products! #gorgieenergydrink [...]

queen_ellle

@queen_ellle

15 Dec, 25

819

9

[...] like 27 gifts ! one bag of 15 Gorgie glow and 12 Gorgie energy mix [...]

queen_ellle

@queen_ellle

29 Dec, 25

800

8

[...] yours today ! #holidayhustle #gorgiecrew #energydrinks [...]

soulmuther0 x GORGIE

soulmutherllc

@soulmutherllc

21 Jul, 25

557

11

[...] tantrums, I deserve it. @GETGORGIE #getgorgie #sugarfreeenergy [...]

soulmutherllc

@soulmutherllc

01 Jul, 25

369

1

[...] & no crash or headache 💖@GETGORGIE #gorgie #getgorgie #middayboost [...]

soulmutherllc

@soulmutherllc

02 Jul, 25

351

2

[...] sugar free 💖 amazing flavors #gorgieenergydrinks #gorgieenergy [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (11.1%)
• Canada (6.3%)
• Philippines (5.6%)

Here is another example of GORGIE collaborating with an influencer in United States.

adigutierrezxoxo x GORGIE

adigutierrezxoxo

@adigutierrezxoxo

17 Jul, 25

1M

72k

[...] a day when I’m cute and caffeinated ☕💖 #gorgiepartner @GETGORGIE #whatieatinaday [...]

GORGIE's influencer activity vs. related brands

GORGIE competes in better-for-you functional beverages alongside Poppi and OLIPOP, which also rely on social buzz and lifestyle creators. They target similar consumers looking for tasty drinks with wellness-forward positioning.

Total influencer content

Poppi leads with 9.5k sponsored posts, significantly outpacing OLIPOP (5.9k posts) and GORGIE (1.9k posts). Across all three brands, the average volume is 5.8k posts, indicating mature, scaled influencer programs. GORGIE has multiple times fewer total posts than Poppi and OLIPOP.

By social platform

Among these brands, Poppi leads on Instagram and TikTok and OLIPOP leads on YouTube. The gap is most notable on TikTok, with Poppi at 6.7k, OLIPOP at 2.7k, GORGIE at 1.9k posts. GORGIE's activity is particularly concentrated on TikTok. On TikTok, GORGIE has multiple times fewer posts than Poppi.

By geographical market

Poppi has the highest estimated sponsored-post volume in United States (7.4k posts, 77.4%), Canada (630 posts, 6.6%), United Kingdom (420 posts, 4.4%), suggesting a North America focus. Looking at United States specifically, the split is Poppi at 7.4k posts (77.4%), OLIPOP at 4.8k posts (81.9%), GORGIE at 1.4k posts (72.1%).