GORGIE Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by GORGIE over the last 12 months.
This report breaks down where & how GORGIE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with GORGIE, see here: GORGIE influencers.
Influencer activity throughout the year
GORGIE's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
GORGIE's influencer activity by month
Number of sponsored posts
GORGIE's sponsored post volume peaks in January with 145 posts, 54% higher than the monthly average of 94. October recorded the lowest activity at 48 posts, 49% below average.
GORGIE's influencer activity by month (views)
Total views on sponsored video posts
July generated the most views at 3.4M, while October recorded the least at 174k. Across all tracked posts in the 12-month window, average views per post were 14.2k. Interestingly, the highest-view month (July) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @sheshortsweet, generated 1.8M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of GORGIE's sponsored influencer collaborations break down by social platform:
- TikTok: 958 posts (85.3%)
- Instagram: 165 posts (14.7%)
GORGIE's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for GORGIE.
Here are 2 examples of GORGIE's recent sponsored collaborations (one each for Instagram, TikTok).
quinlanwalther x GORGIE
![Instagram post by @quinlanwalther for GORGIE. Caption reads: [...] to override your self respect.
@getgorgie....](https://images.od.modash.io/79f4902f2cfe47080a424681525acf77e3084dcf)
Influencer bio
@thethirdflr self-development + relationships ↓ 1:1 mentorship ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
sheshortsweet x GORGIE
![TikTok post by @sheshortsweet for GORGIE. Caption reads: [...] #snack #newattarget #girlythings....](https://images.od.modash.io/63bd4723a982dbea023b7264bcaffa1e4c910605)
Influencer bio
shopping + beauty + more 👀 miami 💌: juliapaige@linkcreatormgmt.com LINKS ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers GORGIE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
GORGIE's influencers average views (TikTok)
Based on each influencer's average views per post
With 75.5% of partnerships featuring creators averaging <1K views, GORGIE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (219.8k avg views/post):
jordynjones x GORGIE
![TikTok post by @jordynjones for GORGIE. Caption reads: [...] life rn or is it just me 🤧 #erewhon....](https://images.od.modash.io/26cf3779c9b90eaf9836135612f0e4069ad25cf7)
Influencer bio
Thought Daughter. 💌 Karly.Seitz@Night.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.8k avg views/post):
dinaanp x GORGIE
Influencer bio
SAHM| WA 👦🎗️medical mama 💌Email: dinaanp2222@gmail.com Back up :@Dinaanp2
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
GORGIE's repeat partnerships
Out of 664 unique influencers in our dataset, 33 of them (5%) posted content for GORGIE in 3 or more separate calendar months. The most consistent partner is @brylie.jackson, who has collaborated across 7 months with 16 total posts.
Here are 3 examples of GORGIE's repeat influencer partnerships, with links to the sponsored content.
brylie.jackson x GORGIE
![TikTok post by @brylie.jackson for GORGIE. Caption reads: [...] flavors on the shelf #getgorgie #targetfinds....](https://images.od.modash.io/e64d95b8e1cab491d00a24ee95a3244457a5e3fe)
![TikTok post by @brylie.jackson for GORGIE. Caption reads: [...] #relatable #brylie #getgorgie....](https://images.od.modash.io/9754cc37f4e7e765b0708dd2c04473da577bf994)
queen_ellle x GORGIE
![TikTok post by @queen_ellle for GORGIE. Caption reads: [...] want clean ingredients✨ 🍵 Gorgie Green Tea....](https://images.od.modash.io/4b60d555d542f991fdde3dc0c51d5ddbd40f73b9)
![TikTok post by @queen_ellle for GORGIE. Caption reads: [...] time offer.! #hydrationdrink #gorgiecrew....](https://images.od.modash.io/6c4705a7fa74dd248e51bff5486aca50fe2922d3)
![TikTok post by @queen_ellle for GORGIE. Caption reads: [...] just clean. Steady energy. #gorgiecrew....](https://images.od.modash.io/2f276f4b8434f80e7d5a34c9288bca939a045c96)
the.boozy.ginger x GORGIE
![Instagram post by @the.boozy.ginger for GORGIE. Caption reads: [...] and I’m partnering with @getgorgie again to....](https://images.od.modash.io/11778382d0a2ca59a8f263dfe7ed83fe4af977c3)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where GORGIE had the most influencer activity. 83.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.1%)
- Canada (2.6%)
- Brazil (2.2%)
GORGIE's influencer activity by market
Here is another example of GORGIE collaborating with an influencer in United States.
kaylagresh x GORGIE
GORGIE's influencer activity vs. related brands
GORGIE competes in better-for-you beverages, similar to Poppi and OLIPOP, which also target wellness-minded consumers through social-first branding. All three win via taste reviews, functional benefit claims, and repeatable UGC formats.
Total influencer content
GORGIE vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Poppi leads with 2.2k sponsored posts, marginally ahead of OLIPOP (2.2k posts) and GORGIE (1.1k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments.
By social platform
GORGIE vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OLIPOP leads on Instagram and YouTube and Poppi leads on TikTok. The gap is most notable on TikTok, with Poppi at 1.6k, GORGIE at 958, OLIPOP at 854 posts. GORGIE's activity is particularly concentrated on TikTok. On Instagram, OLIPOP has multiple times more posts than GORGIE.
By geographical market
GORGIE vs. related brands influencer activity (by country)
Estimated sponsored posts in GORGIE's top markets
OLIPOP leads in United States with 1.8k posts (83.9%), while Poppi has the highest estimated sponsored-post volume in Canada (154 posts, 7%), United Kingdom (75 posts, 3.4%). Looking at United States specifically, the split is OLIPOP at 1.8k posts (83.9%), Poppi at 1.8k posts (79.5%), GORGIE at 939 posts (83.6%).
Read more influencer strategy breakdowns
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