We analyzed 1.2k pieces of influencer content sponsored by Retro Stage over the last 12 months.
This report breaks down where & how Retro Stage invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Retro Stage, see here: Retro Stage influencers.
Retro Stage's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
Retro Stage's influencer output appears relatively consistent throughout the year, averaging about 95 sponsored posts per month. November recorded the highest volume at 159 posts (67% above average), while April was the quietest at 62 posts.
Total views on sponsored video posts
November generated the most views at 4.2M, while August recorded the least at 442.3k. Across all tracked posts in the 12-month window, average views per post were 13.8k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @noellerothofficial, generated 2.6M views.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Retro Stage's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Retro Stage.
Here are 3 examples of Retro Stage's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
• Dancer • Singer • Actress • Artist • Athlete • Winner of Broadwayworld’s Next On Stage Dance Edition Reps: @palomamodelandtalent @fsetalent
Collaboration metrics
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Influencer bio
🕰️Vintage & Elegant fashion 💌Brookevintage0@gmail.com
Collaboration metrics
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Influencer bio
My Channel is about random girly things and whatever ♡(ミ ᵕ̣̣̣̣̣̣ ﻌ ᵕ̣̣̣̣̣̣ ミ)ノ Instagram: What_We_Left_Behind
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Retro Stage are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Retro Stage's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (405.5k avg views/post):
Influencer bio
𝙈𝘼. 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙑𝙞𝙙𝙚𝙤 𝙋𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣 & 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝗨𝗞 𝗕𝗮𝘀𝗲𝗱 𝗖𝗼𝗹𝗹𝗮𝗯 | 𝗩𝗶𝗮 𝗘-𝗠𝗮𝗶𝗹 ᴇxᴘʟᴏʀᴇ ᴍʏ ᴘᴏʀᴛꜰᴏʟɪᴏ
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
𝘧𝘢𝘴𝘩𝘪𝘰𝘯 𝘪𝘴 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘢𝘳𝘵 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 ▫️𝘵ü𝘳𝘬𝘪𝘴𝘤𝘩 / 𝘳𝘶𝘴𝘴𝘪𝘴𝘤𝘩 / 𝘶𝘴𝘣𝘦𝘬𝘪𝘴𝘤𝘩 / 𝘥𝘦𝘶𝘵𝘴𝘤𝘩 ▪️𝘤𝘰𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯.𝘥𝘪𝘺𝘰𝘳𝘢@𝘨𝘮𝘢𝘪𝘭.𝘤𝘰𝘮 ▫️𝘨𝘦𝘳𝘮𝘢𝘯𝘺 / 𝘩𝘢𝘯𝘯𝘰𝘷𝘦𝘳
Collaboration metrics
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Out of 591 unique influencers in our dataset, 54 of them (9%) posted content for Retro Stage in 3 or more separate calendar months. The most consistent partner is @heidibrucepinups, who has collaborated across 11 months with 28 total posts.
Here are 3 examples of Retro Stage's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Retro Stage had the most influencer activity. 29.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Retro Stage collaborating with an influencer in United States.
Retro Stage’s vintage-inspired womenswear overlaps with Selkie and LaceMade, two brands with similarly romantic, costume-adjacent aesthetics that perform well in themed shoots and creator lookbooks.
Total sponsored posts tracked (last 12 months)
Retro Stage leads with 1.2k sponsored posts, notably outpacing LaceMade (968 posts) and Selkie (534 posts). Across all three brands, the average volume is 887 posts, suggesting moderate but consistent investment.
Sponsored posts by platform
Retro Stage leads on Instagram, while LaceMade has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Retro Stage at 1k, LaceMade at 746, Selkie at 444 posts. Retro Stage's activity is particularly concentrated on Instagram.
Estimated sponsored posts in Retro Stage's top markets
Selkie leads in United States with 345 posts (64.7%), while LaceMade has the highest estimated sponsored-post volume in India (136 posts, 14.1%), Brazil (45 posts, 4.6%), while Retro Stage has the highest estimated sponsored-post volume in Italy (134 posts, 11.6%), United Kingdom (69 posts, 6%), suggesting a Europe focus. Looking at United States specifically, the split is Selkie at 345 posts (64.7%), Retro Stage at 338 posts (29.2%), LaceMade at 331 posts (34.2%). Retro Stage's strength in United Kingdom may indicate a home-market focus, while LaceMade shows broader regional investment.
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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