We analyzed 3.2k pieces of influencer content sponsored by Retro Stage over the last 12 months.
This report breaks down where & how Retro Stage invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Retro Stage, see here: Retro Stage influencers.
Retro Stage's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Retro Stage's influencer output appears relatively consistent throughout the year, averaging about 269 sponsored posts per month. November recorded the highest volume at 373 posts (39% above average), while February was the quietest at 155 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Retro Stage's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Retro Stage.
Here are 3 examples of Retro Stage's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📍UK Fashion | Daily outfit inspo PR&Collabs ~ lmeredith01@icloud.com Wear the outfit, the occasion will find you.
Collaboration metrics
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Influencer bio
Dancer • Actor • Singer • Artist noelleroth@grail-talent.com
Collaboration metrics
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Influencer bio
Hello everyone and welcome to my channel! 🌴💕 Some of the content I will be uploading on my channel are: vlogs, hauls, tours, and more! Please subscribe because I absolutely love making videos for you all 💕 🌺 Tiktok: @alissascameraroll 🌺 Instagram: @alissas.cameraroll 🌺 (For business enquires only) Email: xAlisPalmer@gmail.com 🛍️Vinted: alxisa 🛍️Depop: alissapalmer04 💸 Paypal: xAlisPalmer@gmail.com (Donations towards the channel) 💌 PO Box: Alissa's Camera Roll 3C Hopewell House Whitehill Ind. Park Whitehill Lane Royal Wootton Bassett SN4 7DB
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Retro Stage are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Retro Stage's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (376.7k avg views/post):
Influencer bio
𝙈𝘼. 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙑𝙞𝙙𝙚𝙤 𝙋𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣 & 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝗨𝗞 𝗕𝗮𝘀𝗲𝗱 𝗖𝗼𝗹𝗹𝗮𝗯 | 𝗩𝗶𝗮 𝗘-𝗠𝗮𝗶𝗹 ᴇxᴘʟᴏʀᴇ ᴍʏ ᴘᴏʀᴛꜰᴏʟɪᴏ
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.5k avg views/post):
Influencer bio
📍Washington | Partnerships ↓ 📧Partnership - sisterpaolasantos@gmail.com
Collaboration metrics
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Out of 1.3k unique influencers in our dataset, 120 of them (10%) posted content for Retro Stage in 3 or more separate calendar months. The most consistent partner is @heidibrucepinups, who has collaborated across 10 months with 44 total posts.
Here are 3 examples of Retro Stage's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Retro Stage had the most influencer activity. 27.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Retro Stage collaborating with an influencer in United States.
Retro Stage overlaps with Selkie and LaceMade in romantic, vintage-inspired fashion aesthetics where styling and themed shoots drive demand. They compete for similar audiences who discover products through TikTok lookbooks and creator try-ons.
Total sponsored posts tracked (last 12 months)
LaceMade leads with 6.2k sponsored posts, significantly outpacing Retro Stage (3.2k posts) and Selkie (456 posts). Across all three brands, the average volume is 3.3k posts, indicating mature, scaled influencer programs. LaceMade has nearly twice as many total posts as Retro Stage and far more than Selkie.
Sponsored posts by platform
Retro Stage leads on YouTube, while LaceMade has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with LaceMade at 5k, Retro Stage at 2.7k, Selkie at 456 posts. Retro Stage's activity is particularly concentrated on Instagram. On TikTok and YouTube, Retro Stage and LaceMade have posts while Selkie has none.
Estimated sponsored posts in Retro Stage's top markets
LaceMade has the highest estimated sponsored-post volume in United States (2.1k posts, 34.1%), India (837 posts, 13.4%), Brazil (287 posts, 4.6%), while Retro Stage has the highest estimated sponsored-post volume in Italy (418 posts, 12.9%), United Kingdom (185 posts, 5.7%), suggesting a Europe focus. Looking at United States specifically, the split is LaceMade at 2.1k posts (34.1%), Retro Stage at 902 posts (27.8%), Selkie at 301 posts (66%). Retro Stage's strength in United Kingdom may indicate a home-market focus, while LaceMade shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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