mixsoon Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.3k pieces of influencer content sponsored by mixsoon over the last 12 months.
This report breaks down where & how mixsoon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with mixsoon, see here: mixsoon influencers.
Influencer activity throughout the year
mixsoon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
mixsoon's influencer activity by month
Number of sponsored posts
mixsoon's sponsored post volume appears to trend upward over the 12-month period, rising from 1.2k posts in January to 1.2k in December. The peak month, December, reached 1.2k posts, 73% higher than the monthly average of 688.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of mixsoon's sponsored influencer collaborations break down by social platform:
- TikTok: 8.2k posts (98.6%)
- Instagram: 105 posts (1.3%)
- YouTube: 15 posts (0.2%)
mixsoon's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for mixsoon.
Here are 3 examples of mixsoon's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
tiffanystanley1 x mixsoon
Influencer bio
Fashion | Beauty | Biohacking Horse Girl• LA • 💕🇮🇪🇺🇸 @malibubronzeco | More of Me👇🏻
Collaboration metrics
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merayad_ x mixsoon
![TikTok post by @merayad_ for mixsoon. Caption reads: [...] for your skin? If not, save this video....](https://images.od.modash.io/dd1cf2f2f7c5cbc275d962c09bc752dc6118e0ab)
Influencer bio
Taking care of my skin and my body merayad@iconvision.agency snap: merayadd
Collaboration metrics
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chxrryglow x mixsoon
![YouTube post by @chxrryglow for mixsoon. Caption reads: #mixsoon #koreanskincare #glassskin [...].](https://images.od.modash.io/77192bc9f06d7d40a930ab50efd5cd02b8a2ee7f)
Influencer bio
🍒Kbeauty&skincare
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.6%
- Carousels: 0.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers mixsoon are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
mixsoon's influencers average views (TikTok)
Based on each influencer's average views per post
With 75.3% of partnerships featuring creators averaging <1K views, mixsoon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (9.8M avg views/post):
msteffanybeauty x mixsoon
![TikTok post by @msteffanybeauty for mixsoon. Caption reads: [...] usados: ✨ Bean Cleansing Oil de Mixsoon ✨....](https://images.od.modash.io/3d5a121d9fefb20b83effe7685f0cc7ed16a3912)
Influencer bio
tu amiga beauty con rosácea 🫶🏻 📩 maristeffanys@gmail.com 🇺🇸 utah
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
ulemakeup0 x mixsoon
![TikTok post by @ulemakeup0 for mixsoon. Caption reads: [...] para lucir un rostro de porcelana ✨💖....](https://images.od.modash.io/6156128d52be31062aa36e49b5b1f69f69ae3349)
Influencer bio
Y E S H U A ✝️ 💄 Makeup Artist | Rizos 🌸 | Fit 💪 Cuenta secundaria @Ule Mk 📩 alexiacolina88@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
mixsoon's repeat partnerships
Out of 4k unique influencers in our dataset, 257 of them (6%) posted content for mixsoon in 3 or more separate calendar months. The most consistent partner is @chicavainilla, who has collaborated across 11 months with 52 total posts.
Here are 3 examples of mixsoon's repeat influencer partnerships, with links to the sponsored content.
chicavainilla x mixsoon
![TikTok post by @chicavainilla for mixsoon. Caption reads: [...] e higiene de axilas ✨🫧🧴 #mixsoon....](https://images.od.modash.io/29a30d626f76c266dcd4e009128e683094516c99)
![TikTok post by @chicavainilla for mixsoon. Caption reads: [...] pasos, bodycare & tips 🪒🫧 #mixsoon....](https://images.od.modash.io/2e40fc3d5dfbb2ca823be34d7f92b065d6c5e3dc)
![TikTok post by @chicavainilla for mixsoon. Caption reads: [...] brotes estando de viaje ✨🍃 #mixsoon....](https://images.od.modash.io/dbeea233904a6351a3238455daefb7895aeb374e)
skinmantra x mixsoon
![TikTok post by @skinmantra for mixsoon. Caption reads: [...] and glow differently with @mixsoon 💧....](https://images.od.modash.io/536042ab074890b9566da21fc793dde932898e9b)
![TikTok post by @skinmantra for mixsoon. Caption reads: [...] and no dark circles.@mixsoon #kbeauty....](https://images.od.modash.io/15cd36b3ba849d85f52eadbf6b1e81455a0834f0)
yonny_yy x mixsoon
![TikTok post by @yonny_yy for mixsoon. Caption reads: [...] entire bundle is on sale !! @mixsoon....](https://images.od.modash.io/c9981d928a3ea2a3f37a750a2e6a2b5edb7bc126)
![TikTok post by @yonny_yy for mixsoon. Caption reads: [...] centella asiatica for acne! @mixsoon....](https://images.od.modash.io/60cbcda22498caed3759aa32088cd9bbc76d46e4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where mixsoon had the most influencer activity. 20.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (13.8%)
- United Kingdom (9.6%)
- France (9%)
mixsoon's influencer activity by market
Here is another example of mixsoon collaborating with an influencer in United States.
mikaylanogueira x mixsoon
![TikTok post by @mikaylanogueira for mixsoon. Caption reads: MIXSOON HAS LOST THEIR MIND! DO NOT SLEEP ON [...].](https://images.od.modash.io/12ac53116d7f1394c74b4050bf19a4f00c7186ef)
mixsoon's influencer activity vs. related brands
mixsoon competes with Anua and Round Lab in K-beauty skincare that emphasizes gentle formulations and routine layering. Their influencer content often overlaps around calming, hydration, and “minimal ingredient” positioning.
Total influencer content
mixsoon vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
mixsoon leads with 8.3k sponsored posts, significantly outpacing Anua (2.3k posts) and Round Lab (2k posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs. mixsoon has more total posts than Anua and Round Lab combined.
By social platform
mixsoon vs. related brands influencer activity (by social platform)
Sponsored posts by platform
mixsoon leads on TikTok and YouTube, while Anua leads on Instagram. The gap is most notable on TikTok, with mixsoon at 8.2k, Round Lab at 1.7k, Anua at 11 posts. mixsoon's activity is particularly concentrated on TikTok. Most of mixsoon’s posts are on TikTok, while most of Anua’s posts are on Instagram.
By geographical market
mixsoon vs. related brands influencer activity (by country)
Estimated sponsored posts in mixsoon's top markets
mixsoon has the highest estimated sponsored-post volume in United States (1.7k posts, 20.3%), Italy (1.2k posts, 13.8%), United Kingdom (801 posts, 9.6%), suggesting a Europe focus, while Round Lab has the highest estimated sponsored-post volume in Japan (733 posts, 36.2%), Indonesia (174 posts, 8.6%), suggesting a Asia focus, while Anua leads in India with 162 posts (7%). Looking at United States specifically, the split is mixsoon at 1.7k posts (20.3%), Anua at 658 posts (28.5%), Round Lab at 512 posts (25.3%). mixsoon's strength in United States and United Kingdom may indicate a home-market focus, while Round Lab shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Anua's Influencer Marketing Strategy
- Round Lab's Influencer Marketing Strategy
- Megalook's Influencer Marketing Strategy
- Madam Glam's Influencer Marketing Strategy
- Typology's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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