mixsoon Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 28.7k pieces of influencer content sponsored by mixsoon over the last 12 months.
This report breaks down where & how mixsoon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with mixsoon, see here: mixsoon influencers.
Influencer activity throughout the year
mixsoon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
mixsoon's influencer activity by month
Number of sponsored posts
mixsoon's sponsored post volume appears to trend upward over the 12-month period, rising from 2.9k posts in January to 3.1k in December. The peak month, August, reached 3.6k posts, 51% higher than the monthly average of 2.4k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of mixsoon's sponsored influencer collaborations break down by social platform:
- TikTok: 28.7k posts (100%)
mixsoon's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for mixsoon.
Here are 1 examples of mixsoon's recent sponsored collaborations (one each for TikTok).
merayad_ x mixsoon
![TikTok post by @merayad_ for mixsoon. Caption reads: [...] for your skin? If not, save this video....](https://images.od.modash.io/dd1cf2f2f7c5cbc275d962c09bc752dc6118e0ab)
Influencer bio
Taking care of my skin and my body merayad@iconvision.agency snap: merayad1
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.2%
- Carousels: 4.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers mixsoon are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
mixsoon's influencers average views (TikTok)
Based on each influencer's average views per post
With 67% of partnerships featuring creators averaging <1K views, mixsoon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.5M avg views/post):
edwardzo x mixsoon
![TikTok post by @edwardzo for mixsoon. Caption reads: [...] these guys to look this good? 😳🇰🇷....](https://images.od.modash.io/1a5854de1018bde2a2dec6e423a48eb90768982a)
Influencer bio
Los Angeles Redefining Beauty | Hair | Skincare Email: team@edwardzo.com 👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
raketickatarina x mixsoon
Influencer bio
Profesionalni šminker vec 9 godina, Beograd Collabs: raketickatarina10@gmail.com Temu link👇🏽
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
mixsoon's repeat partnerships
Out of 9.6k unique influencers in our dataset, 1.1k of them (12%) posted content for mixsoon in 3 or more separate calendar months. The most consistent partner is @olgarodriguez2557, who has collaborated across 12 months with 63 total posts.
Here are 3 examples of mixsoon's repeat influencer partnerships, with links to the sponsored content.
olgarodriguez2557 x mixsoon
![TikTok post by @olgarodriguez2557 for mixsoon. Caption reads: [...] #mascarilla #mixsoon #hidratante #skincare....](https://images.od.modash.io/33fb5436c9e116f99799d6f3899e1a4136e4fcda)
![TikTok post by @olgarodriguez2557 for mixsoon. Caption reads: [...] piel y sobretodo vegano 🤩🤩#mixsoon....](https://images.od.modash.io/cbb99db815cb4787c8bfa82e938b69bf2c2dfbf0)
![TikTok post by @olgarodriguez2557 for mixsoon. Caption reads: [...] #arrugas #lineas #cremas #mixsoon @mixsoon.](https://images.od.modash.io/afea7bdac25537c2aa9dd10f5e4cbc887b1f55cc)
tatiencorea x mixsoon
![TikTok post by @tatiencorea for mixsoon. Caption reads: [...] acid serum, bean cream Marca: Mixsoon....](https://images.od.modash.io/6307bd4fce2583fb164b181b34673aaa762d3d53)
![TikTok post by @tatiencorea for mixsoon. Caption reads: [...] que lanzaron de la marca mixsoon: el 'Derma....](https://images.od.modash.io/7ff53ddcfc92bfaafdc3f039d04c87f3e82e4178)
olgarodrigue6 x mixsoon
![TikTok post by @olgarodrigue6 for mixsoon. Caption reads: [...] #dealsforyou #dealsforyoudays #mixsoon....](https://images.od.modash.io/7bc62e64edca9bf8a19a7c9bf1e196bb7e0c8c2c)
![TikTok post by @olgarodrigue6 for mixsoon. Caption reads: [...] #hidratante #facial #verano #mixsoon....](https://images.od.modash.io/49fff7176778a24f0b4099ac511e3be2c7b0e5d7)
![TikTok post by @olgarodrigue6 for mixsoon. Caption reads: #mixsoon #hidratante #skincare #facial [...].](https://images.od.modash.io/8d7329583776edc834581dc65e8ff6b31602415d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
mixsoon's influencer activity vs. related brands
mixsoon competes with COSRX and Round Lab as K-beauty skincare brands known for routine layering, gentle formulas, and ingredient-forward education. Their influencer strategies often revolve around regimen building, texture shots, and visible-skin-improvement narratives.
Total influencer content
mixsoon vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COSRX leads with 30.3k sponsored posts, marginally ahead of mixsoon (28.7k posts) and Round Lab (4.4k posts). Across all three brands, the average volume is 21.1k posts, indicating mature, scaled influencer programs.
By social platform
mixsoon vs. related brands influencer activity (by social platform)
Sponsored posts by platform
mixsoon leads on TikTok, while COSRX has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with COSRX at 8.2k, mixsoon at 0, Round Lab at 0 posts. mixsoon's activity is particularly concentrated on TikTok. mixsoon and Round Lab posts are counted only from TikTok, while COSRX includes Instagram and YouTube posts in addition to TikTok.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- COSRX's Influencer Marketing Strategy
- Round Lab's Influencer Marketing Strategy
- Rebellious Fashion's Influencer Marketing Strategy
- Lioness Fashion's Influencer Marketing Strategy
- Camille Rose's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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