mixsoon Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 32.8k pieces of influencer content sponsored by mixsoon over the last 12 months.
This report breaks down where & how mixsoon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with mixsoon, see here: mixsoon influencers.
Influencer activity throughout the year
mixsoon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
mixsoon's influencer activity by month
Number of sponsored posts
mixsoon's influencer output appears relatively consistent throughout the year, averaging about 2.7k sponsored posts per month. August recorded the highest volume at 3.6k posts (34% above average), while March was the quietest at 1.3k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of mixsoon's sponsored influencer collaborations break down by social platform:
- TikTok: 32.8k posts (99.9%)
- YouTube: 45 posts (0.1%)
mixsoon's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for mixsoon.
Here are 2 examples of mixsoon's recent sponsored collaborations (one each for TikTok, YouTube).
mikaylanogueira x mixsoon
![TikTok post by @mikaylanogueira for mixsoon. Caption reads: MIXSOON HAS LOST THEIR MIND! DO NOT SLEEP ON [...].](https://images.od.modash.io/12ac53116d7f1394c74b4050bf19a4f00c7186ef)
Influencer bio
MUA | Masshole | Pug Mom | Founder @Point of View Beauty Business/PR: haley.walsh@thedigitalbrandarchitects.com
Collaboration metrics
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allurekorea x mixsoon
![YouTube post by @allurekorea for mixsoon. Caption reads: [...] #NationalAmpoule #RadianceCare ▶️ #Mixsoon....](https://images.od.modash.io/31f945119785e1887110ee312231d26c08d77e14)
Influencer bio
당신에게 필요한 모든 것, 얼루어 코리아 ㅡ 내면과 외면의 균형을 이루는 여성들의 친구인 [얼루어] 다양한 뷰티 아이템, 패션 에디터들의 심미안, 도시에서 즐길 수 있는 모든 것 등 매력적인 삶을 위한 필요충분조건들이 항상 당신을 찾아갑니다.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.4%
- Carousels: 3.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers mixsoon are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
mixsoon's influencers average views (TikTok)
Based on each influencer's average views per post
With 70.7% of partnerships featuring creators averaging <1K views, mixsoon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.7M avg views/post):
edwardzo x mixsoon
![TikTok post by @edwardzo for mixsoon. Caption reads: [...] these guys to look this good? 😳🇰🇷....](https://images.od.modash.io/1a5854de1018bde2a2dec6e423a48eb90768982a)
Influencer bio
Los Angeles Redefining Beauty | Hair | Skincare Email: team@edwardzo.com 👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
ulemakeup0 x mixsoon
![TikTok post by @ulemakeup0 for mixsoon. Caption reads: [...] para lucir un rostro de porcelana ✨💖....](https://images.od.modash.io/6156128d52be31062aa36e49b5b1f69f69ae3349)
Influencer bio
Y E S H U A ✝️ Makeup Artist | Rizos🌸 YouTuber Beauty Creator ▶️ 📩 alexiacolina88@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
mixsoon's repeat partnerships
Out of 10.9k unique influencers in our dataset, 1.3k of them (12%) posted content for mixsoon in 3 or more separate calendar months. The most consistent partner is @jesse2446, who has collaborated across 12 months with 84 total posts.
Here are 3 examples of mixsoon's repeat influencer partnerships, with links to the sponsored content.
tatiencorea x mixsoon
![TikTok post by @tatiencorea for mixsoon. Caption reads: [...] PDRN collagen cream todos de @mixsoon.us....](https://images.od.modash.io/4f23b1804122cac865760a3313302fe8229651ba)
![TikTok post by @tatiencorea for mixsoon. Caption reads: [...] mositurizer (10 tonos) de @mixsoon.us....](https://images.od.modash.io/de5087a76e02ffc7bac3afbbdaf9c18309072206)
![TikTok post by @tatiencorea for mixsoon. Caption reads: [...] basada en este ingrediente 🧡 @mixsoon.us....](https://images.od.modash.io/00fa38f97d0e0eb2d307ec3c0338ab88671685e9)
sumgarcia x mixsoon
![TikTok post by @sumgarcia for mixsoon. Caption reads: [...] a paso de la nueva linea de @mixsoon !!!....](https://images.od.modash.io/8b13e6e2ccb742fecb1c75e96a3b86340bdc4d3f)
![TikTok post by @sumgarcia for mixsoon. Caption reads: [...] hidratacion que necesita con @mixsoon....](https://images.od.modash.io/e8a1b7193527140e198481a3c8a53a92474bc594)
reshmaghimire x mixsoon
![TikTok post by @reshmaghimire for mixsoon. Caption reads: @mixsoon_official bean cleansing [...].](https://images.od.modash.io/cae607aefdcc72718611234036e56612144a3f62)
![TikTok post by @reshmaghimire for mixsoon. Caption reads: [...] skin by @mixsoon_official #beanessence [...].](https://images.od.modash.io/21e2a1c0858c1f3d0a66fb475609d372877c9236)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, South Korea is where mixsoon had the most influencer activity. 62.5% of their live influencer content in the last 12 months was posted by South Korean influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (15.1%)
- India (6.8%)
- Indonesia (4.8%)
mixsoon's influencer activity by market
Here is another example of mixsoon collaborating with an influencer in South Korea.
데이DAY x mixsoon
mixsoon's influencer activity vs. related brands
mixsoon overlaps with Axis-y and BYOMA in ingredient-forward skincare aimed at routine builders and barrier-care shoppers. These brands compete for the same “skin cycling” and “layering” creator narratives that power influencer discovery and repeat purchase.
Total influencer content
mixsoon vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
mixsoon leads with 32.8k sponsored posts, significantly outpacing BYOMA (10.5k posts) and Axis-y (9.9k posts). Across all three brands, the average volume is 17.8k posts, indicating mature, scaled influencer programs. mixsoon has multiple times more total posts than Axis-y and BYOMA.
By social platform
mixsoon vs. related brands influencer activity (by social platform)
Sponsored posts by platform
mixsoon leads on TikTok and YouTube, while Axis-y leads on Instagram. The gap is most notable on TikTok, with mixsoon at 32.8k, BYOMA at 8.5k, Axis-y at 6.5k posts. mixsoon's activity is particularly concentrated on TikTok. mixsoon has far more TikTok posts than Axis-y and BYOMA, while it has no Instagram posts in this dataset.
By geographical market
mixsoon vs. related brands influencer activity (by country)
Estimated sponsored posts in mixsoon's top markets
mixsoon has the highest estimated sponsored-post volume in South Korea (21k posts, 62.5%), United States (5k posts, 15.1%), India (2.2k posts, 6.8%), suggesting a Asia focus, while BYOMA has the highest estimated sponsored-post volume in United Kingdom (1.6k posts, 14.9%), France (780 posts, 7.4%), suggesting a Europe focus.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Axis-y's Influencer Marketing Strategy
- BYOMA's Influencer Marketing Strategy
- Son de Flor's Influencer Marketing Strategy
- BOLD SNACKS's Influencer Marketing Strategy
- In Print We Trust's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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