mixsoon Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 31.7k pieces of influencer content sponsored by mixsoon over the last 12 months.
This report breaks down where & how mixsoon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with mixsoon, see here: mixsoon influencers.
Influencer activity throughout the year
mixsoon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
mixsoon's influencer activity by month
Number of sponsored posts
mixsoon's sponsored post volume peaks in June with 4.2k posts, 62% higher than the monthly average of 2.6k. March recorded the lowest activity at 1.3k posts, 49% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of mixsoon's sponsored influencer collaborations break down by social platform:
- TikTok: 31.6k posts (99.8%)
- YouTube: 72 posts (0.2%)
mixsoon's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for mixsoon.
Here are 2 examples of mixsoon's recent sponsored collaborations (one each for TikTok, YouTube).
mikaylanogueira x mixsoon
![TikTok post by @mikaylanogueira for mixsoon. Caption reads: MIXSOON HAS LOST THEIR MIND! DO NOT SLEEP ON [...].](https://images.od.modash.io/12ac53116d7f1394c74b4050bf19a4f00c7186ef)
Influencer bio
MUA | Masshole | Pug Mom | Founder @Point of View Beauty | Launching in @sephora SEPT 3. Business/PR: haley.walsh@thedigitalbrandarchitects.com
Collaboration metrics
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dalla x mixsoon
![YouTube post by @dalla for mixsoon. Caption reads: [...] #달라스튜디오 #네고왕8 #Negoking #cosmetics #mixsoon....](https://images.od.modash.io/3bfffb9c384d737546dc21deacbb741b2484cad4)
Influencer bio
달라스튜디오 우린 좀 달라! DALLA STUDIO! 네고왕 문의(다이렉트) : DigitalBusiness@aegm.com 비즈니스 문의 : korea.aenetworks@gmail.com 문의 유형이 맞지 않은 메일의 경우, 답변이 어려울 수 있습니다. 업체명: 라이프타임채널코리아 유한회사
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.8%
- Carousels: 2.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers mixsoon are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
mixsoon's influencers average views (TikTok)
Based on each influencer's average views per post
With 72.6% of partnerships featuring creators averaging <1K views, mixsoon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.0M avg views/post):
itspierreboo x mixsoon
![TikTok post by @itspierreboo for mixsoon. Caption reads: [...] to not wear sunscreen anymore… 😉 @mixsoon....](https://images.od.modash.io/1213fcc5549552b89d37b15efc1f03539d46a61b)
Influencer bio
Just a French guy in the US 🧸🇫🇷 📨 pierre@outshinetalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
ulemakeup0 x mixsoon
![TikTok post by @ulemakeup0 for mixsoon. Caption reads: [...] para lucir un rostro de porcelana ✨💖....](https://images.od.modash.io/6156128d52be31062aa36e49b5b1f69f69ae3349)
Influencer bio
Y E S H U A ✝️ Makeup Artist 🇻🇪📍🇵🇪 YouTuber Beauty Creator ▶️ 📩 ulemakeup@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
mixsoon's repeat partnerships
Out of 10.9k unique influencers in our dataset, 1.3k of them (12%) posted content for mixsoon in 3 or more separate calendar months. The most consistent partner is @jesse2446, who has collaborated across 12 months with 82 total posts.
Here are 3 examples of mixsoon's repeat influencer partnerships, with links to the sponsored content.
jesse2446 x mixsoon
![TikTok post by @jesse2446 for mixsoon. Caption reads: [...] Centella Asiatica Essence @mixsoon #mixsoon....](https://images.od.modash.io/f39db08d0e5298b5515c1444a37a5ac36ae24e52)
![TikTok post by @jesse2446 for mixsoon. Caption reads: [...] gọn chỉ 4 bước là xinh lun🥰 @mixsoon....](https://images.od.modash.io/eaab1512f6309b9d80185fecb69c9733ecefa7ed)
tatiencorea x mixsoon
![TikTok post by @tatiencorea for mixsoon. Caption reads: [...] PDRN collagen cream todos de @mixsoon.us....](https://images.od.modash.io/4f23b1804122cac865760a3313302fe8229651ba)
![TikTok post by @tatiencorea for mixsoon. Caption reads: [...] rutina para pieles maduras de mixsoon con....](https://images.od.modash.io/10d176a7567f32159107e271ffae3e9e925e7db9)
![TikTok post by @tatiencorea for mixsoon. Caption reads: [...] mositurizer (10 tonos) de @mixsoon.us....](https://images.od.modash.io/de5087a76e02ffc7bac3afbbdaf9c18309072206)
sumgarcia x mixsoon
![TikTok post by @sumgarcia for mixsoon. Caption reads: [...] a paso de la nueva linea de @mixsoon !!!....](https://images.od.modash.io/8b13e6e2ccb742fecb1c75e96a3b86340bdc4d3f)
![TikTok post by @sumgarcia for mixsoon. Caption reads: [...] hidratacion que necesita con @mixsoon....](https://images.od.modash.io/e8a1b7193527140e198481a3c8a53a92474bc594)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, South Korea is where mixsoon had the most influencer activity. 40% of their live influencer content in the last 12 months was posted by South Korean influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (21.9%)
- India (16.3%)
- Brazil (6.5%)
mixsoon's influencer activity by market
Here is another example of mixsoon collaborating with an influencer in South Korea.
if.jiyeon x mixsoon
![YouTube post by @if.jiyeon for mixsoon. Caption reads: [...] I love you, little ones 🤍 🍜Jiyeon X....](https://images.od.modash.io/fff8b7ff041f53f0bd138190873c8b5a52cfe11a)
mixsoon's influencer activity vs. related brands
mixsoon competes with Anua and Beauty Of Joseon in the K-beauty skincare segment centered on gentle routines and ingredient-led storytelling. These brands target similar routine-builders who discover products through creator explainers and step-by-step regimen content.
Total influencer content
mixsoon vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
mixsoon leads with 31.7k sponsored posts, significantly outpacing Anua (22.8k posts) and Beauty Of Joseon (17.4k posts). Across all three brands, the average volume is 23.9k posts, indicating mature, scaled influencer programs.
By social platform
mixsoon vs. related brands influencer activity (by social platform)
Sponsored posts by platform
mixsoon leads on TikTok, while Anua has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with mixsoon at 31.6k, Beauty Of Joseon at 17.3k, Anua at 10.9k posts. mixsoon's activity is particularly concentrated on TikTok.
By geographical market
mixsoon vs. related brands influencer activity (by country)
Estimated sponsored posts in mixsoon's top markets
mixsoon has the highest estimated sponsored-post volume in South Korea (13k posts, 40%), United States (6.9k posts, 21.9%), while Beauty Of Joseon has the highest estimated sponsored-post volume in India (9.6k posts, 55.5%), Pakistan (521 posts, 3%), suggesting a Asia focus, while Anua leads in United Kingdom with 1.3k posts (5.8%). mixsoon's strength in United States may indicate a home-market focus, while Beauty Of Joseon shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Anua's Influencer Marketing Strategy
- Beauty Of Joseon's Influencer Marketing Strategy
- Son de Flor's Influencer Marketing Strategy
- BOLD SNACKS's Influencer Marketing Strategy
- In Print We Trust's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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