mixsoon Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 33.3k pieces of influencer content sponsored by mixsoon over the last 12 months.
This report breaks down where & how mixsoon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with mixsoon, see here: mixsoon influencers.
Influencer activity throughout the year
mixsoon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
mixsoon's influencer activity by month
Number of sponsored posts
mixsoon's influencer output appears relatively consistent throughout the year, averaging about 2.8k sponsored posts per month. June recorded the highest volume at 4.2k posts (52% above average), while March was the quietest at 1.3k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of mixsoon's sponsored influencer collaborations break down by social platform:
- TikTok: 33.2k posts (99.8%)
- YouTube: 59 posts (0.2%)
mixsoon's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for mixsoon.
Here are 2 examples of mixsoon's recent sponsored collaborations (one each for TikTok, YouTube).
mikaylanogueira x mixsoon
![TikTok post by @mikaylanogueira for mixsoon. Caption reads: MIXSOON HAS LOST THEIR MIND! DO NOT SLEEP ON [...].](https://images.od.modash.io/12ac53116d7f1394c74b4050bf19a4f00c7186ef)
Influencer bio
MUA | Masshole | Pug Mom | Founder @Point of View Beauty | Launching in @sephora SEPT 3. Business/PR: haley.walsh@thedigitalbrandarchitects.com
Collaboration metrics
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allurekorea x mixsoon
![YouTube post by @allurekorea for mixsoon. Caption reads: [...] #NationalAmpoule #RadianceCare ▶️ #Mixsoon....](https://images.od.modash.io/31f945119785e1887110ee312231d26c08d77e14)
Influencer bio
당신에게 필요한 모든 것, 얼루어 코리아 ㅡ 내면과 외면의 균형을 이루는 여성들의 친구인 [얼루어] 다양한 뷰티 아이템, 패션 에디터들의 심미안, 도시에서 즐길 수 있는 모든 것 등 매력적인 삶을 위한 필요충분조건들이 항상 당신을 찾아갑니다.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.1%
- Carousels: 2.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers mixsoon are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
mixsoon's influencers average views (TikTok)
Based on each influencer's average views per post
With 71.9% of partnerships featuring creators averaging <1K views, mixsoon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.0M avg views/post):
itspierreboo x mixsoon
![TikTok post by @itspierreboo for mixsoon. Caption reads: [...] to not wear sunscreen anymore… 😉 @mixsoon....](https://images.od.modash.io/1213fcc5549552b89d37b15efc1f03539d46a61b)
Influencer bio
Just a French guy in the US 🧸🇫🇷 📨 pierre@outshinetalent.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
giuliabassiij x mixsoon
Influencer bio
Ti consiglio il mondo AMICA, il makeup!! Secondo profilo @giuliabassiij.2 ✉️: giulianna.bassi@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
mixsoon's repeat partnerships
Out of 11.3k unique influencers in our dataset, 1.3k of them (12%) posted content for mixsoon in 3 or more separate calendar months. The most consistent partner is @jesse2446, who has collaborated across 12 months with 83 total posts.
Here are 3 examples of mixsoon's repeat influencer partnerships, with links to the sponsored content.
jesse2446 x mixsoon
![TikTok post by @jesse2446 for mixsoon. Caption reads: [...] Centella Asiatica Essence @mixsoon #mixsoon....](https://images.od.modash.io/f39db08d0e5298b5515c1444a37a5ac36ae24e52)
![TikTok post by @jesse2446 for mixsoon. Caption reads: [...] lỗ chân lông quá đơn giản 🥰 @mixsoon....](https://images.od.modash.io/3c3d3572b1936aa74114c4c4e4f7e0ca80041c00)
tatiencorea x mixsoon
![TikTok post by @tatiencorea for mixsoon. Caption reads: [...] PDRN collagen cream todos de @mixsoon.us....](https://images.od.modash.io/4f23b1804122cac865760a3313302fe8229651ba)
![TikTok post by @tatiencorea for mixsoon. Caption reads: [...] rutina para pieles maduras de mixsoon con....](https://images.od.modash.io/10d176a7567f32159107e271ffae3e9e925e7db9)
![TikTok post by @tatiencorea for mixsoon. Caption reads: [...] mositurizer (10 tonos) de @mixsoon.us....](https://images.od.modash.io/de5087a76e02ffc7bac3afbbdaf9c18309072206)
sumgarcia x mixsoon
![TikTok post by @sumgarcia for mixsoon. Caption reads: [...] a paso de la nueva linea de @mixsoon !!!....](https://images.od.modash.io/8b13e6e2ccb742fecb1c75e96a3b86340bdc4d3f)
![TikTok post by @sumgarcia for mixsoon. Caption reads: [...] hidratacion que necesita con @mixsoon....](https://images.od.modash.io/e8a1b7193527140e198481a3c8a53a92474bc594)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, South Korea is where mixsoon had the most influencer activity. 70.6% of their live influencer content in the last 12 months was posted by South Korean influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (12.8%)
- India (5.8%)
- Canada (3.4%)
mixsoon's influencer activity by market
Here is another example of mixsoon collaborating with an influencer in South Korea.
채정안TV x mixsoon
mixsoon's influencer activity vs. related brands
mixsoon is commonly compared with Anua and COSRX in minimalist, routine-driven K-beauty skincare, targeting similar audiences with gentle formulas and influencer-led layering/texture education.
Total influencer content
mixsoon vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COSRX leads with 49.4k sponsored posts, significantly outpacing mixsoon (33.3k posts) and Anua (12.2k posts). Across all three brands, the average volume is 31.6k posts, indicating mature, scaled influencer programs. COSRX has the most total posts, about 1.5 times mixsoon and about 4 times Anua.
By social platform
mixsoon vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, COSRX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with COSRX at 41.9k, mixsoon at 33.2k, Anua at 11.2k posts. mixsoon's activity is particularly concentrated on TikTok. On TikTok, COSRX has the most posts at about 4 times Anua and mixsoon is close behind Anua.
By geographical market
mixsoon vs. related brands influencer activity (by country)
Estimated sponsored posts in mixsoon's top markets
mixsoon leads in South Korea with 23k posts (70.6%), while COSRX has the highest estimated sponsored-post volume in United States (9.9k posts, 20.1%), Japan (8.7k posts, 17.6%), India (7.5k posts, 15.1%), suggesting a Asia focus, while Anua has the highest estimated sponsored-post volume in United Kingdom (902 posts, 7.4%), Brazil (866 posts, 7.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Anua's Influencer Marketing Strategy
- COSRX's Influencer Marketing Strategy
- Son de Flor's Influencer Marketing Strategy
- BOLD SNACKS's Influencer Marketing Strategy
- In Print We Trust's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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