We analyzed 1.5k pieces of influencer content sponsored by Levoit over the last 12 months.
This report breaks down where & how Levoit invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Levoit, see here: Levoit influencers.
Levoit's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
Levoit's sponsored post volume appears to trend upward over the 12-month period, rising from 145 posts in January to 223 in December. The peak month, December, reached 223 posts, 84% higher than the monthly average of 121.
Total views on sponsored video posts
November generated the most views at 30.9M, while January recorded the least at 1.9M. Across all tracked posts in the 12-month window, average views per post were 73.6k. Interestingly, the highest-view month (November) does not align with peak post volume (December), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @annatwinsies, generated 20.3M views.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Levoit's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Levoit.
Here are 3 examples of Levoit's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Dad | Amazon Finds | Baby recipes | Activities 📍Texas, USA ✉️sergeybebe@yahoo.com Shop my 🔗 Amazon
Collaboration metrics
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Influencer bio
Life of a single mom with two sets of twins 📧 annatwinsies.collabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Welcome to EpicReviewHub! 🌟 At EpicReviewHub, we cover a wide range of products, including electronics, clothing, lighting, sports equipment, kitchenware, drones, camera gear, and much more. Subscribe to stay updated and make informed decisions before making a purchase. If you're a seller, business owner, or manufacturer interested in having your products reviewed and tested on our channel, please contact us via email at: Primary Email: epicreviewhub@gmail.com In case of no response, you can reach us at: Secondary Email: kamirobot@yahoo.com Find us on TikTok & Instagram . We Don't Compete , We Create. Get Your next pair of shoes from Soulsfeng: 👞 👟 👠 www.soulsfeng.com Business email epicreviewhub@wotokol.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Levoit are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 36.8% of partnerships featuring creators averaging <1K views, Levoit's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 31.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (981.7k avg views/post):
Influencer bio
Cleaning & Lifestyle gabie.vigneault@gmail.com 💚🍋🌍 ⬇ Amazon Stores ⬇
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
Lite & Cozy Meals Cooking•Baking•Life EMAIL: shellrntaylor@gmail.com
Collaboration metrics
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Out of 1.1k unique influencers in our dataset, 49 of them (5%) posted content for Levoit in 3 or more separate calendar months. The most consistent partner is @rabistyle_, who has collaborated across 7 months with 12 total posts.
Here are 3 examples of Levoit's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Levoit had the most influencer activity. 31.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Levoit collaborating with an influencer in United States.
Levoit competes in the home appliances space where product demos, testing, and lifestyle integration drive creator content. COSORI and Ninja Kitchen are strong comparators that also win via influencer reviews and performance-focused kitchen/home content.
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 5.9k sponsored posts, significantly outpacing Levoit (1.5k posts) and COSORI (931 posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs. Ninja Kitchen has multiple times more total posts than Levoit and COSORI.
Sponsored posts by platform
Among these brands, Ninja Kitchen leads on Instagram and TikTok and COSORI leads on YouTube. The gap is most notable on TikTok, with Ninja Kitchen at 4.7k, Levoit at 921, COSORI at 364 posts. Ninja Kitchen's activity is particularly concentrated on TikTok. On TikTok, Ninja Kitchen has multiple times more posts than Levoit and COSORI.
Estimated sponsored posts in Levoit's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (3.8k posts, 64.9%), United Kingdom (372 posts, 6.3%), Australia (313 posts, 5.3%), while Levoit has the highest estimated sponsored-post volume in Indonesia (248 posts, 16.7%), Germany (148 posts, 10%), while COSORI has the highest estimated sponsored-post volume in Italy (163 posts, 17.5%), France (155 posts, 16.7%), suggesting a Europe focus. Looking at United States specifically, the split is Ninja Kitchen at 3.8k posts (64.9%), Levoit at 466 posts (31.4%), COSORI at 275 posts (29.5%). Levoit's strength in Germany may indicate a home-market focus, while Ninja Kitchen shows broader regional investment.
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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