LAWLESS Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.7k pieces of influencer content sponsored by LAWLESS Beauty over the last 12 months.

This report breaks down where & how LAWLESS Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with LAWLESS Beauty, see here: LAWLESS Beauty influencers.

Influencer activity throughout the year

LAWLESS Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

LAWLESS Beauty's influencer output appears relatively consistent throughout the year, averaging about 396 sponsored posts per month. August recorded the highest volume at 536 posts (35% above average), while June was the quietest at 133 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LAWLESS Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 3.2k posts (67.6%)
• Instagram: 1.5k posts (31.7%)
• YouTube: 32 posts (0.7%)

TikTok influencer marketing is a clear focus for LAWLESS Beauty.

Here are 3 examples of LAWLESS Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

valentinavidartes x LAWLESS Beauty

valentinavidartes

@valentinavidartes

09 Nov, 25

452.4k

7.8k

products used below 🤎 ad skincare @skin1004official madagascar centella probio-cica essence toner @skin1004official madagascar centella smoothing cream @skin1004official madagascar centella probio-cica glow sun ampoule face @lawless forget the filler foundation in “3F” @benefitcosmetics hoola bronzer @patmcgrathreal divine cream blush in “alluring nude” @hudabeauty easy bake setting powder in “sugar cookie” eyes @milkmakeup kush big hit mascara @shiseido eyebrow pencil in “black” lips @kyliecosmetics precision pout lip liner in “comes naturally” @hudabeauty faux filler lip gloss in “uuu-baby”

Influencer bio

beauty, fashion & lifestyle 🤍 valentinavidartes.collab@gmail.com my youtube, makeup links & more:

Collaboration metrics

Post views452.4k

Post EMV $14.3k

More influencer data

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madstaylorr x LAWLESS Beauty

madstaylorr

@madstaylorr

21 Aug, 25

6M

26k

[...] a lip gloss??? YES PLEADE #lipgloss #lawlessbeauty #lawlesslipgloss [...]

Influencer bio

Tiktok shop reviews 💌 nailsbymadisynn@gmail.com ⬇️all the products i use⬇️

Collaboration metrics

Post views6.0M

Post EMV $121.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

EllaKinkley x LAWLESS Beauty

EllaKinkley

@EllaKinkley

10 Sep, 25

652

102

[...] Save 10% with my code ELLAKINKLEY ✨ Lawless Beauty: ✨ LOOKHEALTHYSTORE: Save 12% with my [...]

Influencer bio

Collaboration metrics

Post views652

Post EMV $30

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

LAWLESS Beauty's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):

glambby_ x LAWLESS Beauty

glambby_

@glambby_

23 Feb, 26

16.3k

794

[...] us lipstick “cheeky chat” @LAWLESS Beauty lip gloss “strawberry milkshake “ [...]

Influencer bio

💌: mayraleal2000@yahoo.com I love doing GRWM videos🎀🪽 🌸2nd account: @cookingmama_101 ⬇️Amazon storefront⬇️

Collaboration metrics

Post views16.3k

Post EMV $366

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.4k avg views/post):

sallypoo x LAWLESS Beauty

sallypoo

@sallypoo

06 Aug, 25

7.1k

423

[...] @Charlotte Tilbury @Maybelline NY @LAWLESS Beauty @velascarves #hijabi #makeup [...]

Influencer bio

⋆nyc | tx ೃ࿔*:･ ig: salma.zzzzz ✉︎ sallypoocollabs@gmail.com

Collaboration metrics

Post views7.1k

Post EMV $163

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

LAWLESS Beauty's repeat partnerships

marinanalha x LAWLESS Beauty

marinanalha

@marinanalha

27 Dec, 25

105.4k

A simple but glittery lip combo ✨ How cute is this lip oil? Subtle enough for everyday but still shows that sparkle 💖 Definitely a lip combo I will be using often! Is this something you’d wear along with an everyday look? Get @makeuprevolution on @lookfantastic or @bootsuk 🛍️ ✨Revolution glittery lip oil ✨Lawless lip liner in nude honey *gifted #lipcombo #lipoil #lipproducts #affordablemakeup #makeuplips

marinanalha

@marinanalha

15 Mar, 26

84k

Always here for a lilac moment 💜 Ysl lip plumping lipglosses are a bit strong I have to admit! Do you like strong lip plumpers? Get @yslbeauty on @lookfantastic 🛍️ Discount code: LFTFMARINAO ✨Ysl plumping lip oil gloss in 01 ✨Lawless lip liner in rosewood *gifted #yslbeauty #lipcombo #lipplumper #lipglosses #makeuplips

marinanalha

@marinanalha

09 Jan, 26

56.6k

[...] in lavender sorbet *gifted #lawlessbeauty #lipcombo #lipglosses [...]

risdorrego x LAWLESS Beauty

risdorrego

@risdorrego

21 May, 26

50.3k

3.2k

Have you? 💥 . ⚡️ Details ⚡️gifted* @lawless - Forget the Filler Foundation in shade 4L* . @milkmakeup - Pore Eclipse Mattifying Primer* - Kush Brow Lamination Gel* - Bionic Glow Liquid Highlighter in Virtual* - Kush High Roll Mascara* - Pore Eclipse Translucent Setting Powder in Translucent Medium* - Hydro Grip Setting Spray* . @colourpopcosmetics - Weightless Liquid Bronzer in West Beach* and Sunset Beach* - Blush Stix in S-Tier* - Pressed Powder Highlighter in Love Struck* - Flirty Talk Eyeshadow Palette* . @benefitcosmetics - Precisely My Brow Pencil in shade 3.5* - Hoola and Hoola Light Pressed Powder Bronzers* - Tickle Pressed Powder Highlighter* . @halfmagicbeauty - Glitter Pill in Glimmer Pop* and Dopamine Sparkle* . @toofaced - Cloud Crush Blurring Blush in Candy Clouds*

risdorrego

@risdorrego

22 Apr, 26

49.3k

2.8k

What are you willing to do? ⚡️⚡️ . Hair transformation by the amazing @kameronrasmussen 💇🏼‍♀️ . ✨ Details ✨ gifted* @milkmakeup - Pore Eclipse Mattifying Primer* - Hydro Grip Gel Tint in shade 4* - Bionic Glow Liquid Highlighter in Virtual* - Hydro Grip Setting Spray* . @colourpopcosmetics - Pretty Fresh Hyaluronic Concealer in shade Light 50W* - Weightless Liquid Bronzer in West Beach* and Sunset Beach* - Blush Stix in High Demand* - Pretty Fresh Pressed Powder in Shade Light 7* - Matte Bronzer in Summerland Beach* and Avila Beach* - Pressed Powder Highlighter in Love Struck* - Little Mermaid x Colourpop Under the Sea Eyeshadow Palette* - Flirty Talk Eyeshadow Palette* - Just a Tint Lip Crayon in Z Boys* . @benefitcosmetics - Willa Pressed Powder Blush* - Dandelion Pressed Powder Blush* - Precisely My Brow Pencil in shade 3.5* - Good Proof Brow Powder in shade 3.5* - 24hr Brow Setter* - Fan Fest Mascara* - Bad Gal Bang Mascara* . @halfmagicbeauty - Glitter Puck in Glimmer Pop* . @lawless - Forget the filler Definer Liner in Dessert Mauve*

risdorrego

@risdorrego

02 Dec, 25

34.3k

2.3k

Cyber Monday isn’t over yet so there’s still time head over to @wavytalkofficial and grab one of their many viral hair tools for effortlessly stylish hair! 💁🏼‍♀️✨ Follow the link below or in my bio for 30% off Wavy Talk’s entire site 💕 #wavytalk #wavytalkthermalbrush #cybermonday . . ✨ Details ✨ gifted* @wavytalkofficial - Blowout Boost Ionic Thermal Brush* . @benefitcosmetics - The Porefessional Matte Primer* - The Porefessional Foundation in shade 12N* - The Porefessional Setting Powder* - Gimme Brow in shade 3* - Precisely My Brow Pencil in shade 3.5* . @toofacedcosmetics - Melting Bronzing & Sculpting Stick in Chocolate Mousse* - Cloud Crush Whipped Lip & Cheek Color in Milk & Cookies* - Cloud Crush Blurring Blush in Velvet Crush . @colourpopcosmetics - Pretty Fresh Hyaluronic Concealer in shade Light 45W* - SOL Liquid Sun Glow Drops in Bronze Glow* - Lip & Cheek Balm in Larchmont Village* - Coconut Cream & Soda Super Shock Shadow Kit in shades Rasberry Fizz*, Sweet Sip*, and Extra Ice* - Party Proof Eye Primer* - Gone Matte Eyeshadow Palette* - 11:11 Eyeshadow Palette* - Level Up Lengthening Mascara* . @smashboxcosmetics - BECCA Cosmetics x Smashbox Under Eye Brightening Corrector in Fair/Light* - Halo Glow Face Palette in Pink Saturation* . @lawless - The Dreamy Dozen Volume 2 Eyeshadow Palette* . @halfmagicbeauty - Dew Lock Hydrate + Refresh Mist*

thenotarichgirl x LAWLESS Beauty

thenotarichgirl

@thenotarichgirl

02 Jul, 25

1.4k

10

[...] Powder in Medium. @LAWLESS Beauty #lawlessbeauty [...]

thenotarichgirl

@thenotarichgirl

18 Jan, 26

786

6

[...] Powder in Medium Tan @LAWLESS Beauty #lawlessbeauty [...]

thenotarichgirl

@thenotarichgirl

17 Jan, 26

673

8

[...] Powder in Medium Tan@LAWLESS Beauty #lawlessbeauty [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.7%)
• Canada (3.8%)
• Brazil (3.4%)

Here is another example of LAWLESS Beauty collaborating with an influencer in United States.

lourdasprec x LAWLESS Beauty

lourdasprec

@lourdasprec

12 Dec, 25

1.1M

62.8k

[...] @Tower 28 Beauty @drinkpoppi @LAWLESS Beauty @Alani Nutrition @good light [...]

LAWLESS Beauty's influencer activity vs. related brands

LAWLESS Beauty competes in clean-leaning, performance makeup alongside Kosas and Saie hello. All three fight for the same influencer-driven audiences who value ingredient transparency, complexion products, and tutorial-led product discovery.

Total influencer content

Kosas leads with 16.7k sponsored posts, significantly outpacing Saie hello (6.8k posts) and LAWLESS Beauty (4.7k posts). Across all three brands, the average volume is 9.4k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Kosas leads on Instagram and TikTok and Saie hello leads on YouTube. The gap is most notable on TikTok, with Kosas at 12k, Saie hello at 6.7k, LAWLESS Beauty at 3.2k posts. Kosas's activity is particularly concentrated on TikTok. Kosas has several times more TikTok posts than LAWLESS Beauty and Saie.

By geographical market

Kosas has the highest estimated sponsored-post volume in United States (7.6k posts, 45.6%), United Kingdom (1.5k posts, 8.7%), while Saie hello leads in India with 878 posts (13%), while LAWLESS Beauty leads in Canada with 180 posts (3.8%). Looking at United States specifically, the split is Kosas at 7.6k posts (45.6%), Saie hello at 3.9k posts (57.5%), LAWLESS Beauty at 3.3k posts (70.3%).