We analyzed 5.2k pieces of influencer content sponsored by LAWLESS Beauty over the last 12 months.
This report breaks down where & how LAWLESS Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with LAWLESS Beauty, see here: LAWLESS Beauty influencers.
LAWLESS Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
LAWLESS Beauty's influencer output appears relatively consistent throughout the year, averaging about 434 sponsored posts per month. April recorded the highest volume at 604 posts (39% above average), while February was the quietest at 212 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LAWLESS Beauty's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for LAWLESS Beauty.
Here are 3 examples of LAWLESS Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📍Los Angeles 🇺🇸 Makeup Story Girls’ Girl (who travels a lot) ✉️ shimazworld@gmail.com
Collaboration metrics
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Influencer bio
Tiktok shop reviews 💌 nailsbymadisynn@gmail.com ⬇️all the products i use⬇️
Collaboration metrics
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Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers LAWLESS Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
LAWLESS Beauty's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.9M avg views/post):
Influencer bio
💌: mayraleal2000@yahoo.com I love doing GRWM videos🎀🪽 🌸2nd account: @cookingmama_101
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
LoveShackFancy 🎀 ✨For the romantics at heart 💗
Collaboration metrics
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Out of 2.8k unique influencers in our dataset, 155 of them (6%) posted content for LAWLESS Beauty in 3 or more separate calendar months. The most consistent partner is @annielawless, who has collaborated across 10 months with 42 total posts.
Here are 3 examples of LAWLESS Beauty's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where LAWLESS Beauty had the most influencer activity. 67.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of LAWLESS Beauty collaborating with an influencer in United States.
LAWLESS Beauty’s influencer-led, Sephora-adjacent makeup positioning is closely comparable to Haus Labs and Patrick Ta, which compete for the same high-intent makeup shoppers and creator tutorial ecosystems.
Total sponsored posts tracked (last 12 months)
Haus Labs leads with 20.2k sponsored posts, significantly outpacing Patrick Ta (10.9k posts) and LAWLESS Beauty (5.2k posts). Across all three brands, the average volume is 12.1k posts, indicating mature, scaled influencer programs. Haus Labs has multiple times more total posts than LAWLESS Beauty and Patrick Ta.
Sponsored posts by platform
Among these brands, Haus Labs leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Haus Labs at 15.6k, Patrick Ta at 7.1k, LAWLESS Beauty at 3.6k posts. Haus Labs's activity is particularly concentrated on TikTok. On TikTok, Haus Labs has multiple times more posts than LAWLESS Beauty and Patrick Ta.
Estimated sponsored posts in LAWLESS Beauty's top markets
Haus Labs has the highest estimated sponsored-post volume in United States (9.8k posts, 48.5%), United Kingdom (1.4k posts, 6.9%), Brazil (1.2k posts, 5.9%), while Patrick Ta leads in Mexico with 709 posts (6.5%), while LAWLESS Beauty leads in Canada with 246 posts (4.7%). Looking at United States specifically, the split is Haus Labs at 9.8k posts (48.5%), Patrick Ta at 6k posts (55.4%), LAWLESS Beauty at 3.5k posts (67.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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