LAWLESS Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.2k pieces of influencer content sponsored by LAWLESS Beauty over the last 12 months.

This report breaks down where & how LAWLESS Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with LAWLESS Beauty, see here: LAWLESS Beauty influencers.

Influencer activity throughout the year

LAWLESS Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

LAWLESS Beauty's influencer output appears relatively consistent throughout the year, averaging about 352 sponsored posts per month. April recorded the highest volume at 480 posts (36% above average), while July was the quietest at 131 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LAWLESS Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 3.0k posts (71.4%)
• Instagram: 1.2k posts (27.8%)
• YouTube: 33 posts (0.8%)

TikTok influencer marketing is a clear focus for LAWLESS Beauty.

Here are 3 examples of LAWLESS Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

valentinavidartes x LAWLESS Beauty

valentinavidartes

@valentinavidartes

09 Nov, 25

452.4k

7.8k

products used below 🤎 ad skincare @skin1004official madagascar centella probio-cica essence toner @skin1004official madagascar centella smoothing cream @skin1004official madagascar centella probio-cica glow sun ampoule face @lawless forget the filler foundation in “3F” @benefitcosmetics hoola bronzer @patmcgrathreal divine cream blush in “alluring nude” @hudabeauty easy bake setting powder in “sugar cookie” eyes @milkmakeup kush big hit mascara @shiseido eyebrow pencil in “black” lips @kyliecosmetics precision pout lip liner in “comes naturally” @hudabeauty faux filler lip gloss in “uuu-baby”

Influencer bio

beauty, fashion & lifestyle 🤍 valentinavidartes.collab@gmail.com my youtube, makeup links & more:

Collaboration metrics

Post views452.4k

Post EMV $14.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

madstaylorr x LAWLESS Beauty

madstaylorr

@madstaylorr

21 Aug, 25

6M

26k

[...] a lip gloss??? YES PLEADE #lipgloss #lawlessbeauty #lawlesslipgloss [...]

Influencer bio

Tiktok shop reviews 💌 nailsbymadisynn@gmail.com ⬇️all the products i use⬇️

Collaboration metrics

Post views6.0M

Post EMV $121.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

EllaKinkley x LAWLESS Beauty

EllaKinkley

@EllaKinkley

10 Sep, 25

652

102

[...] Save 10% with my code ELLAKINKLEY ✨ Lawless Beauty: ✨ LOOKHEALTHYSTORE: Save 12% with my [...]

Influencer bio

Collaboration metrics

Post views652

Post EMV $30

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 33.1% of partnerships featuring creators averaging 1K-5K views, LAWLESS Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 29.9%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):

glambby_ x LAWLESS Beauty

glambby_

@glambby_

23 Feb, 26

16.3k

794

[...] us lipstick “cheeky chat” @LAWLESS Beauty lip gloss “strawberry milkshake “ [...]

Influencer bio

💌: mayraleal2000@yahoo.com I love doing GRWM videos🎀🪽 🌸2nd account: @cookingmama_101 ⬇️Amazon storefront⬇️

Collaboration metrics

Post views16.3k

Post EMV $366

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.4k avg views/post):

sallypoo x LAWLESS Beauty

sallypoo

@sallypoo

06 Aug, 25

7.1k

423

[...] @Charlotte Tilbury @Maybelline NY @LAWLESS Beauty @velascarves #hijabi #makeup [...]

Influencer bio

⋆nyc | tx ೃ࿔*:･ ig: salma.zzzzz ✉︎ sallypoocollabs@gmail.com

Collaboration metrics

Post views7.1k

Post EMV $163

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

LAWLESS Beauty's repeat partnerships

battybean_ x LAWLESS Beauty

battybean_

@battybean_

23 Jun, 26

6k

354

blush combo🍊 @lawless starburst blush* @blendbunnycosmetics pro luster palette* (code BATTYBEAN) *gifted

battybean_

@battybean_

01 Nov, 25

5.6k

🍂🍯🪵🐿️ ✖️FACE✖️ @freck rich bitch primer @urbandecaycosmetics hydromaniac foundation* @onesize base thinner* @milkmakeup future fluid concealer* @makeupbymario contour stick* @kosas pink setting powder* @meltcosmetics finishing powder @joliebeauty brightening powder* (code BATTYBEAN) @rarebeauty enlighten liquid highlight* @sigmabeauty light bronzer* (code BATTYBEAN) @givemeglowcosmetics mustard moment cream blush* @unearthlycosmetics mystic blush* @colourpopcosmetics seismic highlight* @glisten_cosmetics taupe & russet freckle pens @urbandecaycosmetics all nighter extra glow setting spray* ✖️BROWS✖️ @milkmakeup diesel brow gel* @nyxcosmetics espresso brow pen ✖️EYES✖️ @dedesignature cookie primer* (code BATTYBEAN) @clionadhcosmetics badtothebrow shine on primer* (code BATTYBEAN) @singe_beauty paisley hoot palette* @lawless coco liner* @rarebeauty true brown pencil* @dieverunecosmetics face gems* amazon fairy lash clusters ✖️LIPS✖️ @meltcosmetics toast pencil @rarebeauty strong lipstick* *gifted #indiemakeup #grungymakeup #colorfulmakeup #eyeshadowtutorial #altmakeup #grungemakeup #meltcosmetics #givemeglowcosmetics #unearthlycosmetics #rarebeauty #singebeauty

battybean_

@battybean_

01 Jul, 26

5k

319

blush combo🌸 @lawless cheeky cream blush* @singe_beauty likable litchi blush* *gifted

_les.bhl x LAWLESS Beauty

_les.bhl

@_les.bhl

02 Nov, 25

12.7k

613

[...] @Sephora Collection @LAWLESS Beauty @hudabeautyshop @Huda [...]

_les.bhl

@_les.bhl

22 Dec, 25

5.7k

312

[...] beauty @Kosas @belif USA @LAWLESS Beauty @Charlotte Tilbury @rhode [...]

_les.bhl

@_les.bhl

19 Aug, 25

5.4k

441

[...] dinner. 🍽️ primer: @LAWLESS Beauty foundation + powders: [...]

marinanalha x LAWLESS Beauty

marinanalha

@marinanalha

06 Jun, 26

282.6k

Back to squishy makeup! This is so fun and I love how it is so shimmery and feels so watery 🤩 Have you tried anything from Febble yet? Products used: ✨Fwee blurry smoothie lip balm in oat cinnamon ✨Febble jello dew in 01 ✨Lawless lip liner in nude honey *gifted #lipproducts #lipcombo #makeuplips #lipglosses #viralmakeup

marinanalha

@marinanalha

27 Dec, 25

105.4k

A simple but glittery lip combo ✨ How cute is this lip oil? Subtle enough for everyday but still shows that sparkle 💖 Definitely a lip combo I will be using often! Is this something you’d wear along with an everyday look? Get @makeuprevolution on @lookfantastic or @bootsuk 🛍️ ✨Revolution glittery lip oil ✨Lawless lip liner in nude honey *gifted #lipcombo #lipoil #lipproducts #affordablemakeup #makeuplips

marinanalha

@marinanalha

15 Mar, 26

84k

Always here for a lilac moment 💜 Ysl lip plumping lipglosses are a bit strong I have to admit! Do you like strong lip plumpers? Get @yslbeauty on @lookfantastic 🛍️ Discount code: LFTFMARINAO ✨Ysl plumping lip oil gloss in 01 ✨Lawless lip liner in rosewood *gifted #yslbeauty #lipcombo #lipplumper #lipglosses #makeuplips

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5%)
• Canada (3.5%)
• Brazil (3.4%)

Here is another example of LAWLESS Beauty collaborating with an influencer in United States.

lourdasprec x LAWLESS Beauty

lourdasprec

@lourdasprec

12 Dec, 25

1.1M

62.8k

[...] @Tower 28 Beauty @drinkpoppi @LAWLESS Beauty @Alani Nutrition @good light [...]

LAWLESS Beauty's influencer activity vs. related brands

LAWLESS Beauty aligns closely with Kosas and ILIA Beauty in clean-leaning makeup positioned around performance and ingredient standards, making them strong competitors for the same creator and shopper segments.

Total influencer content

Kosas leads with 16.6k sponsored posts, significantly outpacing LAWLESS Beauty (4.2k posts) and ILIA Beauty (2.5k posts). Across all three brands, the average volume is 7.8k posts, indicating mature, scaled influencer programs. Kosas has several times more total posts than LAWLESS Beauty and ILIA Beauty.

By social platform

Among these brands, Kosas leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kosas at 11.6k, LAWLESS Beauty at 3k, ILIA Beauty at 1k posts. LAWLESS Beauty's activity is particularly concentrated on TikTok. On TikTok, Kosas has several times more posts than LAWLESS Beauty and ILIA Beauty.

By geographical market

Kosas has the highest estimated sponsored-post volume in United States (7.3k posts, 43.9%), United Kingdom (1.5k posts, 9.1%), Thailand (849 posts, 5.1%), while LAWLESS Beauty leads in Canada with 148 posts (3.5%). Looking at United States specifically, the split is Kosas at 7.3k posts (43.9%), LAWLESS Beauty at 3.2k posts (76.4%), ILIA Beauty at 1.4k posts (56.9%).