LAWLESS Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.1k pieces of influencer content sponsored by LAWLESS Beauty over the last 12 months.

This report breaks down where & how LAWLESS Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with LAWLESS Beauty, see here: LAWLESS Beauty influencers.

Influencer activity throughout the year

LAWLESS Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

LAWLESS Beauty's influencer output appears relatively consistent throughout the year, averaging about 339 sponsored posts per month. April recorded the highest volume at 483 posts (42% above average), while September was the quietest at 164 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LAWLESS Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 2.6k posts (63.9%)
• Instagram: 1.4k posts (35.2%)
• YouTube: 34 posts (0.8%)

TikTok influencer marketing is a clear focus for LAWLESS Beauty.

Here are 2 examples of LAWLESS Beauty's recent sponsored collaborations (one each for Instagram, TikTok).

valentinavidartes x LAWLESS Beauty

valentinavidartes

@valentinavidartes

09 Nov, 25

452.4k

7.8k

products used below 🤎 ad skincare @skin1004official madagascar centella probio-cica essence toner @skin1004official madagascar centella smoothing cream @skin1004official madagascar centella probio-cica glow sun ampoule face @lawless forget the filler foundation in “3F” @benefitcosmetics hoola bronzer @patmcgrathreal divine cream blush in “alluring nude” @hudabeauty easy bake setting powder in “sugar cookie” eyes @milkmakeup kush big hit mascara @shiseido eyebrow pencil in “black” lips @kyliecosmetics precision pout lip liner in “comes naturally” @hudabeauty faux filler lip gloss in “uuu-baby”

Influencer bio

beauty, fashion & lifestyle 🤍 valentinavidartes.collab@gmail.com my youtube, makeup links & more:

Collaboration metrics

Post views452.4k

Post EMV $14.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

lourdasprec x LAWLESS Beauty

lourdasprec

@lourdasprec

12 Dec, 25

1.1M

62.8k

[...] @Tower 28 Beauty @drinkpoppi @LAWLESS Beauty @Alani Nutrition @good light [...]

Influencer bio

📍HTX | 🇵🇭 | 23 📧 lourd@reachtalent.biz COME JOIN THE GROUP CHAT!!! 🤭💗⬇️

Collaboration metrics

Post views1.1M

Post EMV $25.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 34.1% of partnerships featuring creators averaging 1K-5K views, LAWLESS Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 30.6%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):

glambby_ x LAWLESS Beauty

glambby_

@glambby_

23 Feb, 26

16.3k

794

[...] us lipstick “cheeky chat” @LAWLESS Beauty lip gloss “strawberry milkshake “ [...]

Influencer bio

💌: mayraleal2000@yahoo.com 👩🏻‍🍳cooking account: @cookingmama_101 🎀grwm account: @mayra.xo ⬇️Amazon storefront⬇️

Collaboration metrics

Post views16.3k

Post EMV $366

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.0k avg views/post):

haileejonesmua x LAWLESS Beauty

haileejonesmua

@haileejonesmua

13 Nov, 25

1.2k

51

[...] lip balm “pain au chocolat” @LAWLESS Beauty lawless forget the filler lip [...]

Influencer bio

Makeup Inspo + Tutorials Content Creator | UGC | 100+ Brands Cruelty Free 📍 Los Angeles 💌 haileejonesmua@gmail.com

Collaboration metrics

Post views1.2k

Post EMV $26

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

LAWLESS Beauty's repeat partnerships

battybean_ x LAWLESS Beauty

battybean_

@battybean_

11 Sep, 26

9.3k

415

lip combo🐴 @blendbunnycosmetics faded pencil* (code BATTYBEAN) @lawless lavender sorbet gloss* *gifted

battybean_

@battybean_

22 Sep, 26

7.2k

271

blush combo🍂 @lawless starburst cream blush* @singe_beauty classy cloudberry blush* *gifted

battybean_

@battybean_

23 Jun, 26

6.1k

355

blush combo🍊 @lawless starburst blush* @blendbunnycosmetics pro luster palette* (code BATTYBEAN) *gifted

marinanalha x LAWLESS Beauty

marinanalha

@marinanalha

06 Jun, 26

282.6k

Back to squishy makeup! This is so fun and I love how it is so shimmery and feels so watery 🤩 Have you tried anything from Febble yet? Products used: ✨Fwee blurry smoothie lip balm in oat cinnamon ✨Febble jello dew in 01 ✨Lawless lip liner in nude honey *gifted #lipproducts #lipcombo #makeuplips #lipglosses #viralmakeup

marinanalha

@marinanalha

27 Dec, 25

105.4k

A simple but glittery lip combo ✨ How cute is this lip oil? Subtle enough for everyday but still shows that sparkle 💖 Definitely a lip combo I will be using often! Is this something you’d wear along with an everyday look? Get @makeuprevolution on @lookfantastic or @bootsuk 🛍️ ✨Revolution glittery lip oil ✨Lawless lip liner in nude honey *gifted #lipcombo #lipoil #lipproducts #affordablemakeup #makeuplips

marinanalha

@marinanalha

23 Aug, 26

99.3k

Lawless has the most beautiful shimmery glosses 🩷 Have you tried their lip products yet? 🩷Lawless shimmery lipgloss in daisette 🎀Lawless lip liner in rosewood Get @lawless on @sephorauk 🛍️ *pr #lipcombo #lipglosses #sparklemakeup #viralmakeup #makeuplips

sarahashleya x LAWLESS Beauty

sarahashleya

@sarahashleya

14 Jun, 26

3.4k

88

[...] here 🍒🍓🍉✨ I tried @LAWLESS Beauty’s Cherry Vanilla, Juicy [...]

sarahashleya

@sarahashleya

02 Jun, 26

2.4k

63

[...] filler-looking lips! 💋 @LAWLESS Beauty products used: Lip Liner [...]

sarahashleya

@sarahashleya

05 Aug, 26

2.3k

100

[...] about lip combo is the @LAWLESS Beauty Definer Liner in Kiss + [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.2%)
• Canada (4.7%)
• Brazil (2.7%)

Here is another example of LAWLESS Beauty collaborating with an influencer in United States.

oliviamarkle x LAWLESS Beauty

oliviamarkle

@oliviamarkle

01 Oct, 25

439.6k

678

[...] to this THANK YOU #forgetthefiller #lawlessbeauty #lipplumper #lipplumpergloss @LAWLESS [...]

LAWLESS Beauty's influencer activity vs. related brands

LAWLESS Beauty competes in clean-leaning makeup with performance claims; Kosas and ILIA Beauty target the same ingredient-conscious makeup buyer and are natural benchmarks for creator reviews and wear tests.

Total influencer content

Kosas leads with 17.4k sponsored posts, significantly outpacing ILIA Beauty (7.4k posts) and LAWLESS Beauty (4.1k posts). Across all three brands, the average volume is 9.6k posts, indicating mature, scaled influencer programs. Kosas has multiple times more total posts than LAWLESS Beauty and ILIA Beauty.

By social platform

Among these brands, Kosas leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kosas at 11.5k, ILIA Beauty at 6k, LAWLESS Beauty at 2.6k posts. ILIA Beauty's activity is particularly concentrated on TikTok. On TikTok and Instagram, Kosas has multiple times more posts than LAWLESS Beauty and ILIA Beauty.

By geographical market

Kosas has the highest estimated sponsored-post volume in United States (7.9k posts, 45.5%), United Kingdom (1.4k posts, 7.8%), Italy (748 posts, 4.3%), suggesting a Europe focus, while ILIA Beauty leads in Canada with 480 posts (6.5%). Looking at United States specifically, the split is Kosas at 7.9k posts (45.5%), ILIA Beauty at 4.1k posts (55.9%), LAWLESS Beauty at 3k posts (72.7%).