LAWLESS Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by LAWLESS Beauty over the last 12 months.
This report breaks down where & how LAWLESS Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with LAWLESS Beauty, see here: LAWLESS Beauty influencers.
Influencer activity throughout the year
LAWLESS Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
LAWLESS Beauty's influencer activity by month
Number of sponsored posts
LAWLESS Beauty's influencer output appears relatively consistent throughout the year, averaging about 92 sponsored posts per month. April recorded the highest volume at 128 posts (39% above average), while October was the quietest at 46 posts.
LAWLESS Beauty's influencer activity by month (views)
Total views on sponsored video posts
August generated the most views at 6M, while September recorded the least at 220.2k. Across all tracked posts in the 12-month window, average views per post were 21.6k. Interestingly, the highest-view month (August) does not align with peak post volume (April), which could indicate performance differences across months. The top-performing tracked post, by @madstaylorr, generated 5.3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LAWLESS Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 911 posts (81%)
- Instagram: 213 posts (19%)
LAWLESS Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for LAWLESS Beauty.
Here are 2 examples of LAWLESS Beauty's recent sponsored collaborations (one each for Instagram, TikTok).
herosheemaz x LAWLESS Beauty
Influencer bio
📍Los Angeles 🇺🇸 Makeup Story Girls’ Girl (who travels a lot) ✉️ shimazworld@gmail.com
Collaboration metrics
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madstaylorr x LAWLESS Beauty
![TikTok post by @madstaylorr for LAWLESS Beauty. Caption reads: [...] a lip gloss??? YES PLEADE #lipgloss....](https://images.od.modash.io/5e0c76cdb6f389073a70733fc6fbc655073452fc)
Influencer bio
Tiktok shop reviews 💌 nailsbymadisynn@gmail.com ⬇️all the products i use⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.2%
- Carousels: 1.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers LAWLESS Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
LAWLESS Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 60.4% of partnerships featuring creators averaging <1K views, LAWLESS Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (205.3k avg views/post):
lisi.shops x LAWLESS Beauty
![TikTok post by @lisi.shops for LAWLESS Beauty. Caption reads: [...] @Revolution Pro @Cake Beauty @Kosas @LAWLESS....](https://images.od.modash.io/8317a6c6fa4f64cd08cb8e67bf7a10e80e66d206)
Influencer bio
founder of @BunandCovy all links on lisishops.com 🫶🏼🫶🏼🫶🏼 💌: collab@lisishops.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
zarahbutler x LAWLESS Beauty
Influencer bio
💌 sarahbutler@dulcedo.com IG- @isarahbutler all things beauty 🫶🏼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
LAWLESS Beauty's repeat partnerships
Out of 734 unique influencers in our dataset, 42 of them (6%) posted content for LAWLESS Beauty in 3 or more separate calendar months. The most consistent partner is @sloanevosen, who has collaborated across 7 months with 23 total posts.
Here are 3 examples of LAWLESS Beauty's repeat influencer partnerships, with links to the sponsored content.
sloanevosen x LAWLESS Beauty
![TikTok post by @sloanevosen for LAWLESS Beauty. Caption reads: [...] to fall in love with the @LAWLESS Beauty....](https://images.od.modash.io/0b3c8024e8cc906d5a4826a6f572cb4f4468dc1f)
![TikTok post by @sloanevosen for LAWLESS Beauty. Caption reads: [...] 😌. My shade is 7L. @LAWLESS Beauty ....](https://images.od.modash.io/d528071c245581405c473de2250c2e41aabadbb7)
![TikTok post by @sloanevosen for LAWLESS Beauty. Caption reads: [...] as hard as you think this @LAWLESS Beauty....](https://images.od.modash.io/b0b31376e9de8cb33a3956bfa7731278af11b90a)
battybean_ x LAWLESS Beauty
girlsourage x LAWLESS Beauty
![TikTok post by @girlsourage for LAWLESS Beauty. Caption reads: [...] spring lip combo. This @LAWLESS Beauty lip....](https://images.od.modash.io/3489a7f48890b43a9f70ac8f24744bf0e5937e83)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where LAWLESS Beauty had the most influencer activity. 70.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8%)
- Canada (4.9%)
- Brazil (3.4%)
LAWLESS Beauty's influencer activity by market
Here is another example of LAWLESS Beauty collaborating with an influencer in United States.
itsbabykelz x LAWLESS Beauty
![TikTok post by @itsbabykelz for LAWLESS Beauty. Caption reads: [...] Tilbury @makeupforever @Glow Recipe @LAWLESS....](https://images.od.modash.io/98664ba550ef16bb25b198e106e41e786270ee9a)
LAWLESS Beauty's influencer activity vs. related brands
LAWLESS Beauty’s clean-leaning, performance makeup competes with ILIA Beauty and Kosas, which target the same ingredient-aware beauty consumer and rely on creator reviews and shade demos.
Total influencer content
LAWLESS Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kosas leads with 2.3k sponsored posts, significantly outpacing ILIA Beauty (1.2k posts) and LAWLESS Beauty (1.1k posts). Across all three brands, the average volume is 1.5k posts, suggesting established influencer marketing investments.
By social platform
LAWLESS Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Kosas leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kosas at 1.8k, LAWLESS Beauty at 911, ILIA Beauty at 851 posts. LAWLESS Beauty's activity is particularly concentrated on TikTok. Kosas has multiple times more TikTok posts than LAWLESS Beauty and ILIA Beauty.
By geographical market
LAWLESS Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in LAWLESS Beauty's top markets
Kosas has the highest estimated sponsored-post volume in United States (1.1k posts, 48%), United Kingdom (209 posts, 9%), Brazil (81 posts, 3.5%), while ILIA Beauty leads in France with 62 posts (5.3%), while LAWLESS Beauty leads in Canada with 55 posts (4.9%). Looking at United States specifically, the split is Kosas at 1.1k posts (48%), LAWLESS Beauty at 789 posts (70.2%), ILIA Beauty at 683 posts (58%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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