LAWLESS Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.7k pieces of influencer content sponsored by LAWLESS Beauty over the last 12 months.

This report breaks down where & how LAWLESS Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with LAWLESS Beauty, see here: LAWLESS Beauty influencers.

Influencer activity throughout the year

LAWLESS Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

LAWLESS Beauty's influencer output appears relatively consistent throughout the year, averaging about 393 sponsored posts per month. August recorded the highest volume at 528 posts (34% above average), while April was the quietest at 227 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LAWLESS Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 3.3k posts (69.4%)
• Instagram: 1.4k posts (30.6%)

TikTok influencer marketing is a clear focus for LAWLESS Beauty.

Here are 2 examples of LAWLESS Beauty's recent sponsored collaborations (one each for Instagram, TikTok).

valentinavidartes x LAWLESS Beauty

valentinavidartes

@valentinavidartes

09 Nov, 25

452.4k

7.8k

products used below 🤎 ad skincare @skin1004official madagascar centella probio-cica essence toner @skin1004official madagascar centella smoothing cream @skin1004official madagascar centella probio-cica glow sun ampoule face @lawless forget the filler foundation in “3F” @benefitcosmetics hoola bronzer @patmcgrathreal divine cream blush in “alluring nude” @hudabeauty easy bake setting powder in “sugar cookie” eyes @milkmakeup kush big hit mascara @shiseido eyebrow pencil in “black” lips @kyliecosmetics precision pout lip liner in “comes naturally” @hudabeauty faux filler lip gloss in “uuu-baby”

Influencer bio

beauty, fashion & lifestyle 🤍 valentinavidartes.collab@gmail.com my youtube, makeup links & more:

Collaboration metrics

Post views452.4k

Post EMV $14.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

madstaylorr x LAWLESS Beauty

madstaylorr

@madstaylorr

21 Aug, 25

6M

26k

[...] a lip gloss??? YES PLEADE #lipgloss #lawlessbeauty #lawlesslipgloss [...]

Influencer bio

Tiktok shop reviews 💌 nailsbymadisynn@gmail.com ⬇️all the products i use⬇️

Collaboration metrics

Post views6.0M

Post EMV $121.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 31.8% of partnerships featuring creators averaging <1K views, LAWLESS Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 31.7%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):

glambby_ x LAWLESS Beauty

glambby_

@glambby_

23 Feb, 26

16.3k

794

[...] us lipstick “cheeky chat” @LAWLESS Beauty lip gloss “strawberry milkshake “ [...]

Influencer bio

💌: mayraleal2000@yahoo.com I love doing GRWM videos🎀🪽 🌸2nd account: @cookingmama_101 ⬇️Amazon storefront⬇️

Collaboration metrics

Post views16.3k

Post EMV $366

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

loveshackfancy x LAWLESS Beauty

loveshackfancy

@loveshackfancy

23 Aug, 25

7.7k

360

LoveShackFancy x @LAWLESS Beauty IS FINALLY HERE✨💜🩷Say hello to [...]

Influencer bio

LoveShackFancy 🎀 ✨For the romantics at heart 💗

Collaboration metrics

Post views7.7k

Post EMV $173

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

LAWLESS Beauty's repeat partnerships

risdorrego x LAWLESS Beauty

risdorrego

@risdorrego

22 Apr, 26

49k

2.9k

What are you willing to do? ⚡️⚡️ . Hair transformation by the amazing @kameronrasmussen 💇🏼‍♀️ . ✨ Details ✨ gifted* @milkmakeup - Pore Eclipse Mattifying Primer* - Hydro Grip Gel Tint in shade 4* - Bionic Glow Liquid Highlighter in Virtual* - Hydro Grip Setting Spray* . @colourpopcosmetics - Pretty Fresh Hyaluronic Concealer in shade Light 50W* - Weightless Liquid Bronzer in West Beach* and Sunset Beach* - Blush Stix in High Demand* - Pretty Fresh Pressed Powder in Shade Light 7* - Matte Bronzer in Summerland Beach* and Avila Beach* - Pressed Powder Highlighter in Love Struck* - Little Mermaid x Colourpop Under the Sea Eyeshadow Palette* - Flirty Talk Eyeshadow Palette* - Just a Tint Lip Crayon in Z Boys* . @benefitcosmetics - Willa Pressed Powder Blush* - Dandelion Pressed Powder Blush* - Precisely My Brow Pencil in shade 3.5* - Good Proof Brow Powder in shade 3.5* - 24hr Brow Setter* - Fan Fest Mascara* - Bad Gal Bang Mascara* . @halfmagicbeauty - Glitter Puck in Glimmer Pop* . @lawless - Forget the filler Definer Liner in Dessert Mauve*

risdorrego

@risdorrego

02 Dec, 25

34.3k

2.6k

Cyber Monday isn’t over yet so there’s still time head over to @wavytalkofficial and grab one of their many viral hair tools for effortlessly stylish hair! 💁🏼‍♀️✨ Follow the link below or in my bio for 30% off Wavy Talk’s entire site 💕 #wavytalk #wavytalkthermalbrush #cybermonday . . ✨ Details ✨ gifted* @wavytalkofficial - Blowout Boost Ionic Thermal Brush* . @benefitcosmetics - The Porefessional Matte Primer* - The Porefessional Foundation in shade 12N* - The Porefessional Setting Powder* - Gimme Brow in shade 3* - Precisely My Brow Pencil in shade 3.5* . @toofacedcosmetics - Melting Bronzing & Sculpting Stick in Chocolate Mousse* - Cloud Crush Whipped Lip & Cheek Color in Milk & Cookies* - Cloud Crush Blurring Blush in Velvet Crush . @colourpopcosmetics - Pretty Fresh Hyaluronic Concealer in shade Light 45W* - SOL Liquid Sun Glow Drops in Bronze Glow* - Lip & Cheek Balm in Larchmont Village* - Coconut Cream & Soda Super Shock Shadow Kit in shades Rasberry Fizz*, Sweet Sip*, and Extra Ice* - Party Proof Eye Primer* - Gone Matte Eyeshadow Palette* - 11:11 Eyeshadow Palette* - Level Up Lengthening Mascara* . @smashboxcosmetics - BECCA Cosmetics x Smashbox Under Eye Brightening Corrector in Fair/Light* - Halo Glow Face Palette in Pink Saturation* . @lawless - The Dreamy Dozen Volume 2 Eyeshadow Palette* . @halfmagicbeauty - Dew Lock Hydrate + Refresh Mist*

risdorrego

@risdorrego

27 Oct, 25

3.2k

Disney Villains Pt.1 ~ MOTHER GOTHEL 🥀 #ristober #mothergothel . 🥀 Details 🥀 gifted* @colourpopcosmetics - All Star Matte + Blur Primer* - Pretty Fresh Pressed Face Powder in shade 7 Light* - Party Proof Eye Primer* - Smoke n’ Roses Eyeshadow Palette* (on brows) - Fairy Well Eyeshadow Palette* - @twilight x @colourpop New Moon Eyeshadow Palette* - Pressed Powder Blush in Woo Me* - So Juicy Plumping Lip Liner in Group Chat* - Lippie Stix in Goal Digger*, Brink*, and Oh Snap* . @lawless - Forget the Filter Foundation in shade 4L* . @lottielondon - Ready Set Go Setting Powder in Brightening Pink* . @toofaced - Born This Way Concealer in Vanilla* - Melting Bronzing & Sculpting Stick in Chocolate Mousse* - Cloud Crush Whipped Lip & Cheek Color in Love Potion* - @poptarts x Too Faced Brown Sugar Cinnamon Eyeshadow Palette* - Moon Crush Highlighter in Summer Moon* - Ribbon Lash Mascara* - Better Than Sex Mascara* . @pacificabeauty - Cocoa Nudes Eyeshadow Palette* - Glow Baby Brightening Setting Mist* . @millmakeup - Kush Fiber Brow Gel in Dutch* - Bionic Glow Liquid Highlighter in Virtual* . @benefitcosmetics - Precisely My Brow Pencil in shade 3.5* . urbandecay - Naked Heat Eyeshadow Palette - 24/7 Glide On Eye Pencil in Hemp Milk* . @halfmagicbeauty - Flik Eraser Makeup Correcting Pen* - Cheek Fluff in Magic Brownie* . @smashboxcosmetics - Always Sharp Waterproof Khol Liner in Raven* - Halo Sculpt + Glow Face Palette in Coral Saturation* . @lauramercier - Bronze Color Infusion in 40 Riviera*

marinanalha x LAWLESS Beauty

marinanalha

@marinanalha

27 Dec, 25

105.4k

A simple but glittery lip combo ✨ How cute is this lip oil? Subtle enough for everyday but still shows that sparkle 💖 Definitely a lip combo I will be using often! Is this something you’d wear along with an everyday look? Get @makeuprevolution on @lookfantastic or @bootsuk 🛍️ ✨Revolution glittery lip oil ✨Lawless lip liner in nude honey *gifted #lipcombo #lipoil #lipproducts #affordablemakeup #makeuplips

marinanalha

@marinanalha

13 Jun, 25

94.7k

Bouncy 🤩 @fwee_makeup blurring pudding pots are sooooo cute!! It’s also fun to kind of press into a bouncy formula 😝 Love how this blurs the lips and gives them the perfect matte finish 😍 Get these on @bootsuk online & in-store! 🛍️ 🌸Fwee blurring pudding pot in baddie and without 🌸Lawless lip liner in desert mauve *gifted #fwee #makeuptryon #lipcombo #viralmakeup #mattelips #kbeautymakeup #kbeauty #lipandcheek #closeupmakeup

marinanalha

@marinanalha

15 Mar, 26

83.1k

Always here for a lilac moment 💜 Ysl lip plumping lipglosses are a bit strong I have to admit! Do you like strong lip plumpers? Get @yslbeauty on @lookfantastic 🛍️ Discount code: LFTFMARINAO ✨Ysl plumping lip oil gloss in 01 ✨Lawless lip liner in rosewood *gifted #yslbeauty #lipcombo #lipplumper #lipglosses #makeuplips

sloanevosen x LAWLESS Beauty

sloanevosen

@sloanevosen

09 Jun, 25

8.5k

40

[...] natural looking base 🤭 @LAWLESS Beauty #lawless #lawlessbeauty [...]

sloanevosen

@sloanevosen

15 Oct, 25

6.2k

55

[...] to fall in love with the @LAWLESS Beauty forget the filler pink lip [...]

sloanevosen

@sloanevosen

29 May, 25

4.4k

19

[...] best part ACNE SAFE 👏 @LAWLESS Beauty #lawless #lawlessbeauty [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.5%)
• Canada (4.9%)
• India (3.4%)

Here is another example of LAWLESS Beauty collaborating with an influencer in United States.

oliviamarkle x LAWLESS Beauty

oliviamarkle

@oliviamarkle

01 Oct, 25

439.6k

678

[...] to this THANK YOU #forgetthefiller #lawlessbeauty #lipplumper #lipplumpergloss @LAWLESS [...]

LAWLESS Beauty's influencer activity vs. related brands

LAWLESS Beauty, Kosas, and ILIA Beauty compete in clean-leaning prestige makeup with a strong creator review culture. They share similar audiences seeking performance formulas, minimalist aesthetics, and routine-based content.

Total influencer content

Kosas leads with 15.5k sponsored posts, significantly outpacing ILIA Beauty (6k posts) and LAWLESS Beauty (4.7k posts). Across all three brands, the average volume is 8.7k posts, indicating mature, scaled influencer programs. Kosas has more than twice as many total posts as LAWLESS Beauty and ILIA Beauty.

By social platform

Among these brands, Kosas leads on Instagram and TikTok and ILIA Beauty leads on YouTube. The gap is most notable on TikTok, with Kosas at 11.2k, ILIA Beauty at 4.4k, LAWLESS Beauty at 3.3k posts. Kosas's activity is particularly concentrated on TikTok. On TikTok, Kosas has more than twice as many posts as LAWLESS Beauty and ILIA Beauty.

By geographical market

Kosas has the highest estimated sponsored-post volume in United States (7.2k posts, 46.5%), United Kingdom (1.5k posts, 9.8%), India (604 posts, 3.9%), while ILIA Beauty leads in Canada with 330 posts (5.5%). Looking at United States specifically, the split is Kosas at 7.2k posts (46.5%), ILIA Beauty at 3.6k posts (59.4%), LAWLESS Beauty at 3.3k posts (69.1%).