TOGETHXR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 890 pieces of influencer content sponsored by TOGETHXR over the last 12 months.
This report breaks down where & how TOGETHXR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TOGETHXR, see here: TOGETHXR influencers.
Influencer activity throughout the year
TOGETHXR's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
TOGETHXR's influencer activity by month
Number of sponsored posts
TOGETHXR's influencer activity appears to have tapered over the year, from 14 posts in January down to 4 in December. July was the busiest month at 262 posts, 254% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TOGETHXR's sponsored influencer collaborations break down by social platform:
- Instagram: 774 posts (87%)
- TikTok: 98 posts (11%)
- YouTube: 18 posts (2%)
TOGETHXR's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for TOGETHXR.
Here are 3 examples of TOGETHXR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
vacationland x TOGETHXR
Influencer bio
We’ve Been Looking Everywhere
Collaboration metrics
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cameron_brink x TOGETHXR
![TikTok post by @cameron_brink for TOGETHXR. Caption reads: [...] Issue presented by @Aveeno and @Togethxr and....](https://images.od.modash.io/48f34f4914050188aaad5834da64653130185d97)
Influencer bio
@optimumnutrition @newbalance
Collaboration metrics
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SueBird x TOGETHXR
![YouTube post by @SueBird for TOGETHXR. Caption reads: [...] in partnership with VOX MEDIA and TOGETHXR.....](https://images.od.modash.io/632d3f45befd963515c90694fe3775be768d3e0f)
Influencer bio
Bird’s Eye View is your courtside seat to the WNBA, hosted by Hall of Famer and four-time champion Sue Bird. Every week, Sue offers sharp insight, candid analysis, interviews, and behind-the-scenes stories that spotlight the brilliance of women’s basketball — on the court. From the Vox Media Podcast Network and TOGETHXR. New episodes drop every Friday on YouTube.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 50.6%
- Reels: 49.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers TOGETHXR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TOGETHXR's influencers average views (Instagram)
Based on each influencer's average views per post
TOGETHXR's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
TOGETHXR's repeat partnerships
Out of 332 unique influencers in our dataset, 1 of them (0%) posted content for TOGETHXR in 3 or more separate calendar months. The most consistent partner is @Meganrapinoe, who has collaborated across 5 months with 11 total posts. @ballintogethxr alone accounts for 7% of all tracked sponsored content.
Here are 1 examples of TOGETHXR's repeat influencer partnerships, with links to the sponsored content.
Meganrapinoe x TOGETHXR
![YouTube post by @Meganrapinoe for TOGETHXR. Caption reads: [...] with VOX MEDIA and TOGETHXR. Learn more....](https://images.od.modash.io/db73c06202e7729ca332ab257bd19a7702eb04e8)
![YouTube post by @Meganrapinoe for TOGETHXR. Caption reads: [...] with VOX MEDIA and TOGETHXR. Listen to every....](https://images.od.modash.io/93590993ff12be2f3204930a75d0a3113b478de0)
![YouTube post by @atouchmore for TOGETHXR. Caption reads: [...] with VOX MEDIA and TOGETHXR. Listen to every....](https://images.od.modash.io/d1f1072ee43c74ce847a68eb8e1a2b39a164845c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TOGETHXR had the most influencer activity. 83.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (3.4%)
- Brazil (2.7%)
- United Kingdom (2.4%)
TOGETHXR's influencer activity by market
Here is another example of TOGETHXR collaborating with an influencer in United States.
lolofitzmo x TOGETHXR
![Instagram post by @lolofitzmo for TOGETHXR. Caption reads: [...] my @pinterest board to work at the @togethxr....](https://images.od.modash.io/d74907378eed066c7fec76726dec13a3d1f02083)
TOGETHXR's influencer activity vs. related brands
TOGETHXR operates in the sports and athlete-led culture space where Reebok and Nike are major incumbents, making them strong comparators for creator partnerships, community building, and women-in-sports storytelling.
Total influencer content
TOGETHXR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Nike leads with 41.1k sponsored posts, significantly outpacing Reebok (7.9k posts) and TOGETHXR (890 posts). Across all three brands, the average volume is 16.6k posts, indicating mature, scaled influencer programs. Nike has multiple times more total posts than both Reebok and TOGETHXR.
By social platform
TOGETHXR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Nike leads on Instagram and TikTok and Reebok leads on YouTube. The gap is most notable on Instagram, with Nike at 29.4k, Reebok at 6.1k, TOGETHXR at 774 posts. TOGETHXR's activity is particularly concentrated on Instagram. On Instagram and TikTok, Nike has multiple times more posts than both Reebok and TOGETHXR.
By geographical market
TOGETHXR vs. related brands influencer activity (by country)
Estimated sponsored posts in TOGETHXR's top markets
Nike has the highest estimated sponsored-post volume in United States (18k posts, 44.5%), Brazil (3.3k posts, 8.1%), Japan (2.5k posts, 6.2%), while Reebok leads in India with 648 posts (8.2%), while TOGETHXR leads in Canada with 30 posts (3.4%). Looking at United States specifically, the split is Nike at 18k posts (44.5%), Reebok at 2.3k posts (29.7%), TOGETHXR at 745 posts (83.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Reebok's Influencer Marketing Strategy
- Nike's Influencer Marketing Strategy
- HNB Cosmetics's Influencer Marketing Strategy
- Dynamic Color's Influencer Marketing Strategy
- L’ange Hair's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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