TOGETHXR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.5k pieces of influencer content sponsored by TOGETHXR over the last 12 months.
This report breaks down where & how TOGETHXR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TOGETHXR, see here: TOGETHXR influencers.
Influencer activity throughout the year
TOGETHXR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TOGETHXR's influencer activity by month
Number of sponsored posts
TOGETHXR's sponsored post volume peaks in July with 327 posts, 59% higher than the monthly average of 206. September recorded the lowest activity at 54 posts, 74% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TOGETHXR's sponsored influencer collaborations break down by social platform:
- Instagram: 2.4k posts (95.1%)
- TikTok: 70 posts (2.8%)
- YouTube: 53 posts (2.1%)
TOGETHXR's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for TOGETHXR.
Here are 3 examples of TOGETHXR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
aveenous x TOGETHXR
Influencer bio
Your Skin, Stronger™ #Aveeno
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
cameron_brink x TOGETHXR
![TikTok post by @cameron_brink for TOGETHXR. Caption reads: [...] Issue presented by @Aveeno and @Togethxr and....](https://images.od.modash.io/48f34f4914050188aaad5834da64653130185d97)
Influencer bio
@optimumnutrition @newbalance
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SueBird x TOGETHXR
![YouTube post by @SueBird for TOGETHXR. Caption reads: [...] in partnership with VOX MEDIA and TOGETHXR.....](https://images.od.modash.io/57bf985d7ef34cf9f648e70b026cce5b3d66eaa5)
Influencer bio
Bird’s Eye View is your courtside seat to the WNBA, hosted by Hall of Famer and four-time champion Sue Bird. Every week, Sue offers sharp insight, candid analysis, interviews, and behind-the-scenes stories that spotlight the brilliance of women’s basketball — on the court. From the Vox Media Podcast Network and TOGETHXR. New episodes drop every Friday on YouTube.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 52.2%
- Reels: 47.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers TOGETHXR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TOGETHXR's influencers average views (Instagram)
Based on each influencer's average views per post
TOGETHXR's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (465.7k avg views/post):
tiphayes3 x TOGETHXR
Influencer bio
Olympian 🏀 Entrepreneur @seyahrenara @mindzetmz
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (4.5k avg views/post):
swincash x TOGETHXR
Influencer bio
Founder @shesgottime , Naismith @hoophall ‘22’ 3x @wnba Champion, 2x Olympic Gold, Philanthropist, Executive & Culture Shifter #ShesGotTime ⏳🐦🔥
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TOGETHXR's repeat partnerships
Out of 858 unique influencers in our dataset, 7 of them (1%) posted content for TOGETHXR in 3 or more separate calendar months. The most consistent partner is @sportsish, who has collaborated across 9 months with 136 total posts. @sportsish alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of TOGETHXR's repeat influencer partnerships, with links to the sponsored content.
sportsish x TOGETHXR
SueBird x TOGETHXR
![YouTube post by @SueBird for TOGETHXR. Caption reads: [...] with VOX MEDIA and TOGETHXR. New episodes....](https://images.od.modash.io/dbd65a6f7c8dccf557025731f6fa24ce553a43f7)
![YouTube post by @SueBird for TOGETHXR. Caption reads: [...] with VOX MEDIA and TOGETHXR. New episodes....](https://images.od.modash.io/16aac256498c26123f65421bb569a59af7616d79)
aveenous x TOGETHXR
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TOGETHXR had the most influencer activity. 80.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.3%)
- Canada (3%)
- Brazil (2.9%)
TOGETHXR's influencer activity by market
Here is another example of TOGETHXR collaborating with an influencer in United States.
_oliviamiles_ x TOGETHXR
TOGETHXR's influencer activity vs. related brands
Nike and lululemon are strong, mainstream sports and athleisure brands that compete for similar consumer attention, cultural relevance, and athlete-led storytelling. Both are also active in influencer and community-driven marketing, making them realistic benchmarks for TOGETHXR.
Total influencer content
TOGETHXR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Nike leads with 26.1K sponsored posts, significantly outpacing lululemon (18K posts) and TOGETHXR (2.5K posts). Across all three brands, the average volume is 15.5K posts, indicating mature, scaled influencer programs.
By social platform
TOGETHXR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
TOGETHXR leads on YouTube, while Nike has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Nike at 14.3K, lululemon at 6.5K, TOGETHXR at 2.4K posts. TOGETHXR's activity is particularly concentrated on Instagram. On YouTube, TOGETHXR has 53 posts while Nike and lululemon have 0.
By geographical market
TOGETHXR vs. related brands influencer activity (by country)
Estimated sponsored posts in TOGETHXR's top markets
Nike has the highest estimated sponsored-post volume in United States (11K posts, 43.7%), Brazil (2.6K posts, 9.8%), United Kingdom (1.6K posts, 6.3%), while lululemon leads in Canada with 937 posts (5.2%). Looking at United States specifically, the split is Nike at 11K posts (43.7%), lululemon at 8.7K posts (48.4%), TOGETHXR at 2K posts (80.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Nike's Influencer Marketing Strategy
- lululemon's Influencer Marketing Strategy
- iMethodBeauty's Influencer Marketing Strategy
- OneSkin's Influencer Marketing Strategy
- PatPat's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.