We analyzed 2.6k pieces of influencer content sponsored by TOGETHXR over the last 12 months.
This report breaks down where & how TOGETHXR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TOGETHXR, see here: TOGETHXR influencers.
TOGETHXR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
TOGETHXR's influencer output appears relatively consistent throughout the year, averaging about 217 sponsored posts per month. July recorded the highest volume at 271 posts (25% above average), while June was the quietest at 170 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TOGETHXR's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for TOGETHXR.
Here are 2 examples of TOGETHXR's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
Jesus > | Daygo☀️ WNBA @minnesotalynx 🎓@stanford ‘20 @baylorwbb ‘21 ♡ contact: click “email” below 💘
Collaboration metrics
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Influencer bio
USWNT // San Diego Wave FC Twitter alexmorgan13 Instagram alexmorgan13
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers TOGETHXR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 45% of partnerships featuring creators averaging 10K-50K views, TOGETHXR's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (232.6k avg views/post):
Influencer bio
not your boyfriend’s sports news . 📧 teamsports.ish@caa.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.6k avg views/post):
Influencer bio
The leading source for all things sneakers. Get the app 📲
Collaboration metrics
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Out of 872 unique influencers in our dataset, 15 of them (2%) posted content for TOGETHXR in 3 or more separate calendar months. The most consistent partner is @tracktownusa, who has collaborated across 11 months with 62 total posts. @atouchmore alone accounts for 6% of all tracked sponsored content.
Here are 1 examples of TOGETHXR's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where TOGETHXR had the most influencer activity. 80.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of TOGETHXR collaborating with an influencer in United States.
Nike and lululemon are major sports and athleisure brands that compete for the same audience attention and cultural relevance in women’s sports and lifestyle marketing. They also run strong athlete and creator-driven campaigns similar to TOGETHXR’s community-led positioning.
Total sponsored posts tracked (last 12 months)
Nike leads with 9.6k sponsored posts, significantly outpacing lululemon (4.1k posts) and TOGETHXR (2.6k posts). Across all three brands, the average volume is 5.4k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, Nike leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Nike at 7.3k, lululemon at 2.7k, TOGETHXR at 2.5k posts. TOGETHXR's activity is particularly concentrated on Instagram. On TikTok, Nike has over 2,000 posts, which is multiple times higher than TOGETHXR and lululemon.
Estimated sponsored posts in TOGETHXR's top markets
lululemon has the highest estimated sponsored-post volume in United States (2.3k posts, 56.3%), United Kingdom (282 posts, 6.8%), Japan (278 posts, 6.7%), while TOGETHXR leads in Brazil with 87 posts (3.3%). Looking at United States specifically, the split is lululemon at 2.3k posts (56.3%), TOGETHXR at 2.1k posts (80.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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