TOGETHXR Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.0k pieces of influencer content sponsored by TOGETHXR over the last 12 months.

This report breaks down where & how TOGETHXR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with TOGETHXR, see here: TOGETHXR influencers.

Influencer activity throughout the year

TOGETHXR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

TOGETHXR's influencer output appears relatively consistent throughout the year, averaging about 170 sponsored posts per month. March recorded the highest volume at 307 posts (81% above average), while April was the quietest at 122 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TOGETHXR's sponsored influencer collaborations break down by social platform:

• Instagram: 1.9k posts (94.5%)
• TikTok: 110 posts (5.4%)
• YouTube: 2 posts (0.1%)

Instagram influencer marketing is a clear focus for TOGETHXR.

Here are 3 examples of TOGETHXR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

dijonai x TOGETHXR

dijonai

@dijonai

23 Jul, 25

2.5M

We took it to the streets of Indy with @covergirl and our makeup expert @dijonai 💄 #COVERGIRLPartner

Influencer bio

Jesus > | Daygo☀️ WNBA @minnesotalynx 🎓@stanford ‘20 @baylorwbb ‘21 ♡ contact: click “email” below 💘

Collaboration metrics

Post views2.5M

Post EMV $76.0k

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cameron_brink x TOGETHXR

cameron_brink

@cameron_brink

03 Mar, 26

933.9k

6.7k

[...] Issue presented by @Aveeno and @Togethxr and share my story. Embracing every [...]

Influencer bio

@optimumnutrition @newbalance

Collaboration metrics

Post views933.9k

Post EMV $19.0k

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atouchmore x TOGETHXR

atouchmore

@atouchmore

22 Jan, 26

8.7k

221

[...] in partnership with VOX MEDIA and TOGETHXR. Listen to every episode on your [...]

Influencer bio

Everyone watches women's sports—and now, there's a podcast for that. A Touch More is a content studio for stories that change us and the world. Founded by Megan Rapinoe and Sue Bird. Made for everybody. The A Touch More podcast gives you a front row seat with world champion athletes Sue and Megan, as they obsess over the newest headlines and break down the sports landscape. Every week, they'll share deep cut stories from their experiences as athletes, and illuminate the intersection of sports and pop culture. Their energy is contagious, their guests are boldfaced names in sports and entertainment, and, bonus: you'll get insight into their lives together, too.

Collaboration metrics

Post views8.7k

Post EMV $283

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 41.9% of partnerships featuring creators averaging 10K-50K views, TOGETHXR's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (314.7k avg views/post):

aliyahfunschelle x TOGETHXR

aliyahfunschelle

@aliyahfunschelle

09 Sep, 25

631.3k

921

The new @togethxr & @zalesjewelers collection is ICONIC ✨ [...]

Influencer bio

📍NYC 📲 Sports Reporter, Host, & Digital Creator 🎥 @sportswithaliyah 🤝 alex@distinctionagency.com 🎓 Columbia Alum | M.S. Sports Management

Collaboration metrics

Post views631.3k

Post EMV $19.0k

More influencer data

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And here is another example with a smaller creator on Instagram (7.4k avg views/post):

kyrstin_johnson x TOGETHXR

kyrstin_johnson

@kyrstin_johnson

16 Jul, 25

354

[...] happy to announce I’ve partnered with @togethxr and @snapchat in their brand new Snap [...]

Influencer bio

🦉Temple Gymnast'27 Author ✍🏽| Athlete 🤸🏽‍♀️| Creator 💄 📩Kristen@rhseven.com MGMT ✨ @rh7sports 4x All-American 🏆2024 USAG 🥇National Vault Champion

Collaboration metrics

Post likes354

Post EMV $35

More influencer data

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TOGETHXR's repeat partnerships

aveenous x TOGETHXR

aveenous

@aveenous

10 Mar, 26

969k

10.8k

Basketball is physical. Every practice, every game, my body absorbs contact most people never see. 🏀 Recovery isn’t optional, it’s part of the work – and that includes taking care of my skin. Slowing down for my skincare routine helps me reset and refocus. I reach for @aveenous Skin Relief when my skin needs extra support, especially after long days on the court. This is just part of my strength story. Watch the full conversation at Aveeno.com/TheStrengthIssue

aveenous

@aveenous

05 Mar, 26

48.1k

626

Caring for my skin became a way to reconnect with my body. Through that ritual, I reflect on what it’s overcome, what it continues to do for me, and the strength that lives in those quiet acts of care. Using @aveenous Skin Relief is part of that process — especially in the moments my skin needs extra attention. This is just a glimpse of my strength story. Watch the full video at Aveeno.com/TheStrengthIssue 🤎💪🏼

aveenous

@aveenous

04 Mar, 26

19.2k

[...] Issue with @aveenous and @togethxr, and I hope you’ll read my [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (3.1%)
• Canada (2.8%)
• Brazil (2.5%)

Here is another example of TOGETHXR collaborating with an influencer in United States.

gabbywilliams x TOGETHXR

gabbywilliams

@gabbywilliams

06 Sep, 25

991.5k

17.2k

[...] with you all the new @zalesjewelers @togethxr collection dropping 9/10 !! [...]

TOGETHXR's influencer activity vs. related brands

TOGETHXR operates at the intersection of sports culture and women-focused storytelling, where Nike and Reebok are major competitors for athlete partnerships and fan attention. They’re strong benchmarks for comparing community-led campaigns and sports influencer activations.

Total influencer content

Nike leads with 60.1k sponsored posts, significantly outpacing Reebok (8k posts) and TOGETHXR (2k posts). Across all three brands, the average volume is 23.4k posts, indicating mature, scaled influencer programs. Nike has far more total posts than TOGETHXR and Reebok.

By social platform

Among these brands, Nike leads on Instagram and TikTok and Reebok leads on YouTube. The gap is most notable on Instagram, with Nike at 46.2k, Reebok at 6.3k, TOGETHXR at 1.9k posts. TOGETHXR's activity is particularly concentrated on Instagram. On Instagram and TikTok, Nike has far more posts than TOGETHXR and Reebok.

By geographical market

Nike has the highest estimated sponsored-post volume in United States (27k posts, 44.8%), Brazil (4.9k posts, 8.1%), Japan (3.3k posts, 5.5%), while Reebok leads in India with 470 posts (5.9%), while TOGETHXR has the highest estimated sponsored-post volume in United Kingdom (63 posts, 3.1%), Canada (57 posts, 2.8%). Looking at United States specifically, the split is Nike at 27k posts (44.8%), Reebok at 2.7k posts (33.8%), TOGETHXR at 1.6k posts (80.3%). TOGETHXR's strength in United Kingdom may indicate a home-market focus, while Nike shows broader regional investment.