TOGETHXR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by TOGETHXR over the last 12 months.
This report breaks down where & how TOGETHXR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TOGETHXR, see here: TOGETHXR influencers.
Influencer activity throughout the year
TOGETHXR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TOGETHXR's influencer activity by month
Number of sponsored posts
TOGETHXR's influencer output appears relatively consistent throughout the year, averaging about 187 sponsored posts per month. March recorded the highest volume at 311 posts (66% above average), while December was the quietest at 126 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TOGETHXR's sponsored influencer collaborations break down by social platform:
- Instagram: 2.1k posts (94.4%)
- TikTok: 119 posts (5.3%)
- YouTube: 6 posts (0.3%)
TOGETHXR's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for TOGETHXR.
Here are 3 examples of TOGETHXR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
dijonai x TOGETHXR
Influencer bio
Jesus > | Daygo☀️ | WNBA @chicagosky #7 🎓@stanford ‘20 @baylorwbb ‘21 ♡ contact: click “email” below ♡
Collaboration metrics
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cameron_brink x TOGETHXR
![TikTok post by @cameron_brink for TOGETHXR. Caption reads: [...] Issue presented by @Aveeno and @Togethxr and....](https://images.od.modash.io/48f34f4914050188aaad5834da64653130185d97)
Influencer bio
@optimumnutrition @newbalance
Collaboration metrics
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atouchmore x TOGETHXR
![YouTube post by @atouchmore for TOGETHXR. Caption reads: [...] in partnership with VOX MEDIA and TOGETHXR.....](https://images.od.modash.io/93590993ff12be2f3204930a75d0a3113b478de0)
Influencer bio
Everyone watches women's sports—and now, there's a podcast for that. A Touch More is a content studio for stories that change us and the world. Founded by Megan Rapinoe and Sue Bird. Made for everybody. The A Touch More podcast gives you a front row seat with world champion athletes Sue and Megan, as they obsess over the newest headlines and break down the sports landscape. Every week, they'll share deep cut stories from their experiences as athletes, and illuminate the intersection of sports and pop culture. Their energy is contagious, their guests are boldfaced names in sports and entertainment, and, bonus: you'll get insight into their lives together, too.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 54%
- Reels: 46%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers TOGETHXR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TOGETHXR's influencers average views (Instagram)
Based on each influencer's average views per post
With 43.7% of partnerships featuring creators averaging 10K-50K views, TOGETHXR's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (453.6k avg views/post):
rosgo21 x TOGETHXR
Influencer bio
NYC➡️TheBay➡️ATL➡️LA & MIA! Lady who loves adventures, Stanford Bball hooper🏀turned TV broadcaster🎤 Sharing my journey, pic by pic!☺️✨
Collaboration metrics
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And here is another example with a smaller creator on Instagram (7.4k avg views/post):
beauthrows x TOGETHXR
Influencer bio
Everything Shot-put, Discus, Javelin, Hammer, Weight +
Collaboration metrics
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TOGETHXR's repeat partnerships
Out of 854 unique influencers in our dataset, 6 of them (1%) posted content for TOGETHXR in 3 or more separate calendar months. The most consistent partner is @nwsl, who has collaborated across 10 months with 28 total posts.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TOGETHXR had the most influencer activity. 82.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (3.1%)
- United Kingdom (2.8%)
- Brazil (2.5%)
TOGETHXR's influencer activity by market
Here is another example of TOGETHXR collaborating with an influencer in United States.
mjacostatv x TOGETHXR
TOGETHXR's influencer activity vs. related brands
TOGETHXR’s sports and community-driven positioning aligns best with Varsity Spirit’s women’s sports ecosystem and TLF Apparel’s fitness culture audience, making them useful benchmarks for athlete/creator partnerships.
Total influencer content
TOGETHXR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
TLF Apparel leads with 4.6k sponsored posts, significantly outpacing TOGETHXR (2.3k posts) and Varsity Spirit (1.6k posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs. TLF Apparel has multiple times more total posts than TOGETHXR and Varsity Spirit.
By social platform
TOGETHXR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, TLF Apparel leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with TLF Apparel at 3.4k, TOGETHXR at 2.1k, Varsity Spirit at 1.4k posts. TOGETHXR's activity is particularly concentrated on Instagram. On TikTok and YouTube, TLF Apparel has multiple times more posts than TOGETHXR and Varsity Spirit.
By geographical market
TOGETHXR vs. related brands influencer activity (by country)
Estimated sponsored posts in TOGETHXR's top markets
TLF Apparel has the highest estimated sponsored-post volume in United States (3.2k posts, 70.7%), Canada (220 posts, 4.8%), United Kingdom (211 posts, 4.6%), suggesting a North America focus, while Varsity Spirit leads in Brazil with 43 posts (2.7%). Looking at United States specifically, the split is TLF Apparel at 3.2k posts (70.7%), TOGETHXR at 1.9k posts (82.5%), Varsity Spirit at 1.4k posts (86.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Varsity Spirit's Influencer Marketing Strategy
- TLF Apparel's Influencer Marketing Strategy
- TheraBreath's Influencer Marketing Strategy
- Dynamic Color's Influencer Marketing Strategy
- PatPat's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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