Paragon Fitwear Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.2k pieces of influencer content sponsored by Paragon Fitwear over the last 12 months.
This report breaks down where & how Paragon Fitwear invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Paragon Fitwear, see here: Paragon Fitwear influencers.
Influencer activity throughout the year
Paragon Fitwear's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Paragon Fitwear's influencer activity by month
Number of sponsored posts
Paragon Fitwear's influencer posting pattern appears irregular, with notable fluctuations month to month. July saw the highest output at 704 posts (178% above the 253 monthly average), while September was the quietest at 7 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Paragon Fitwear's sponsored influencer collaborations break down by social platform:
- Instagram: 3.1k posts (96.2%)
- YouTube: 122 posts (3.8%)
Paragon Fitwear's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Paragon Fitwear.
Here are 2 examples of Paragon Fitwear's recent sponsored collaborations (one each for Instagram, YouTube).
justariamichelle x Paragon Fitwear
![Instagram post by @justariamichelle for Paragon Fitwear. Caption reads: [...] @suvafitnessstudio Fav Workout set....](https://images.od.modash.io/f80bbbecb1797b18d6f6c0d0013725c754d9eeb4)
Influencer bio
Wife + Mama ♡ | Entrepreneur 💌 collabs@ariamichelle.com @paragonfitwear | ARIA10 @tastesalud | ARIA SHOP 🔗⬇️
Collaboration metrics
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KathrynMueller x Paragon Fitwear
![YouTube post by @KathrynMueller for Paragon Fitwear. Caption reads: [...] for 5% off - Mateina: 20% off - Paragon....](https://images.od.modash.io/2db08c47b7013201db49143822746c076600645f)
Influencer bio
My name is Kathryn Mueller, and I’m a 28-year-old dentist who loves all things fitness, fashion, and lifestyle! I believe in always giving my 100% honest opinion to you guys at all times, so you can always trust that what I say is what I actually believe! I am a huge saver, so I’m always trying to make videos to save you all as much money as possible while still looking cute! On my channel, you’ll find activewear reviews, fitness-related content, and occasional vlogs and science-related videos!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 67.9%
- Posts: 32.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Paragon Fitwear are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Paragon Fitwear's influencers average views (Instagram)
Based on each influencer's average views per post
Paragon Fitwear's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (32.4k avg views/post, 27.7k followers):
gabifrati x Paragon Fitwear
![Instagram post by @gabifrati for Paragon Fitwear. Caption reads: [...] unless you DO IT MORE. Set is all....](https://images.od.modash.io/5c844f203be6ab192bb2c0eebd39b3a19be02f72)
Influencer bio
Fitness + confidence in real life motherhood✨ —— @paragonfitwear : GABRIELLEF @tryarmra : GABRIELLEFRATICELLI @legion ambassador: GabiF
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.5k avg views/post, 5.1k followers):
s.a.v.an.na.h x Paragon Fitwear
Influencer bio
☆ Getting ready is my cardio ☆ Bay Area • TikTok: s.a.v.an.na.h (68k+) @aybl @paragonfitwear Code: SPARKS 💌 : savannahspks@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Paragon Fitwear's repeat partnerships
Out of 523 unique influencers in our dataset, 32 of them (6%) posted content for Paragon Fitwear in 3 or more separate calendar months. The most consistent partner is @AshleyGaita, who has collaborated across 10 months with 15 total posts.
Here are 2 examples of Paragon Fitwear's repeat influencer partnerships, with links to the sponsored content.
KathrynMueller x Paragon Fitwear
![YouTube post by @KathrynMueller for Paragon Fitwear. Caption reads: [...] off - Mateina: 20% off - Paragon Fitwear:....](https://images.od.modash.io/f2703fdcd07a786f4d7b03b25b215cdd4b3f1533)
![YouTube post by @KathrynMueller for Paragon Fitwear. Caption reads: [...] off - Mateina: 20% off - Paragon Fitwear:....](https://images.od.modash.io/a16e185819a12a9bd77e0736ac2f3cb2caa39f16)
gabifrati x Paragon Fitwear
![Instagram post by @gabifrati for Paragon Fitwear. Caption reads: [...] is 🎀💅🏼✨ Luckily @paragonfitwear has us....](https://images.od.modash.io/99f3e42badecbdc92070759131b9b9ad374f85fa)
![Instagram post by @gabifrati for Paragon Fitwear. Caption reads: [...] this new partnership with @paragonfitwear as....](https://images.od.modash.io/d40ad265dec2198beeef4db5e0ec34413b6778dd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Paragon Fitwear had the most influencer activity. 80% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4.4%)
- United Kingdom (4.1%)
- Mexico (2.6%)
Paragon Fitwear's influencer activity by market
Here is another example of Paragon Fitwear collaborating with an influencer in United States.
adarahvoss x Paragon Fitwear
![Instagram post by @adarahvoss for Paragon Fitwear. Caption reads: [...] think you can do this?? Outfit is....](https://images.od.modash.io/fb696b1e02b57ec24ab5644fdd394aa748d65aa2)
Paragon Fitwear's influencer activity vs. related brands
Paragon Fitwear competes with Gymshark and NVGTN in social-first activewear where fit, performance, and aesthetic are showcased via gym influencers and try-on hauls. These brands target similar female fitness communities and creator-led product drops.
Total influencer content
Paragon Fitwear vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 31.1k sponsored posts, significantly outpacing Paragon Fitwear (3.2k posts) and Nvgtn (1.7k posts). Across all three brands, the average volume is 12k posts, indicating mature, scaled influencer programs. Gymshark has far more total posts than Paragon Fitwear and Nvgtn.
By social platform
Paragon Fitwear vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Gymshark at 27.5k, Nvgtn at 464, Paragon Fitwear at 0 posts. Paragon Fitwear's activity is particularly concentrated on Instagram. On TikTok, Gymshark has far more posts than Paragon Fitwear and Nvgtn.
By geographical market
Paragon Fitwear vs. related brands influencer activity (by country)
Estimated sponsored posts in Paragon Fitwear's top markets
Gymshark has the highest estimated sponsored-post volume in United States (17k posts, 55.1%), United Kingdom (5k posts, 16.1%), Mexico (1.4k posts, 4.5%), suggesting a North America focus, while Paragon Fitwear leads in Canada with 141 posts (4.4%). Looking at United States specifically, the split is Gymshark at 17k posts (55.1%), Paragon Fitwear at 2.6k posts (80%), Nvgtn at 1.2k posts (71%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- Nvgtn's Influencer Marketing Strategy
- Native Pet's Influencer Marketing Strategy
- Edgars's Influencer Marketing Strategy
- OUAI's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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