Paragon Fitwear Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.6k pieces of influencer content sponsored by Paragon Fitwear over the last 12 months.
This report breaks down where & how Paragon Fitwear invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Paragon Fitwear, see here: Paragon Fitwear influencers.
Influencer activity throughout the year
Paragon Fitwear's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Paragon Fitwear's influencer activity by month
Number of sponsored posts
Paragon Fitwear's influencer output appears relatively consistent throughout the year, averaging about 793 sponsored posts per month. July recorded the highest volume at 1.2k posts (54% above average), while April was the quietest at 419 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Paragon Fitwear's sponsored influencer collaborations break down by social platform:
- Instagram: 6.5k posts (68.4%)
- TikTok: 2.9k posts (30.8%)
- YouTube: 71 posts (0.7%)
Paragon Fitwear's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Paragon Fitwear.
Here are 3 examples of Paragon Fitwear's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sayehfit x Paragon Fitwear
Influencer bio
main @sayehfbaby @gymshark @dfyne.official @aybl @ehplabs @paragonfitwear @bombshellsportswear code ‘SAYEH’
Collaboration metrics
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kelsgracefit x Paragon Fitwear
![TikTok post by @kelsgracefit for Paragon Fitwear. Caption reads: [...] the new SWEAT collection from @Paragon....](https://images.od.modash.io/9c2dc1ea11523c5d7fe5177bb5392ed25840ff48)
Influencer bio
@DFYNE & @AYBL athlete | KELS 📩 partnerships@kelsgracefit.com giveaway submissions 👇🏻
Collaboration metrics
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AshleyGaita x Paragon Fitwear
![YouTube post by @AshleyGaita for Paragon Fitwear. Caption reads: [...] - (DISCOUNT code GAITA to save 10%) PARAGON....](https://images.od.modash.io/58f1bcbe1a1c8bdcb5a851c52137b9a89bdc0f85)
Influencer bio
WHERE FITNESS MEETS FASHION! We cover unreleased try on hauls, in-depth reviews, mix and match inspo, and MORE from all of our favorite activewear brands! ------------------------------------ SOME POPULAR BRANDS WE TALK ABOUT ARE - Gymshark | Alphalete | Buffbunny Collection | P'tula | Paragon Fitwear | YoungLA | Lazuli Label | POPFLEX | Oner Active | Women's Best | Amazon | Nike | Adidas | Lululemon | Alo Yoga | NVGTN | Halara | & MORE! AND COVER TOPICS SURROUNDING- Activewear | Activewear Trends | Athleisure | Fitness Fashion | The Best Leggings | How to Style | How to Wear | Instagram Activewear Brands | Try-on Haul Reviews | Unboxing First Impressions | In-Depth Reviews | New Releases | Affordable Activewear | Seamless Leggings | Scrunch Leggings | TikTok Leggings | Squat Proof Leggings | Gym Leggings | Gymshark Motivation | Amazon Finds | Amazon Essentials | Amazon Must Haves | Amazon Activewear | Yoga Brands
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 65.7%
- Posts: 34.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Paragon Fitwear are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Paragon Fitwear's influencers average views (Instagram)
Based on each influencer's average views per post
With 36.6% of partnerships featuring creators averaging 1K-5K views, Paragon Fitwear's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (432.9k avg views/post):
ttianna.shefsky x Paragon Fitwear
Influencer bio
Let’s collab!! 💌 Snapchat creator (800k+) YouTube creator (625k+) ↙️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.6k avg views/post):
cassieburke_ x Paragon Fitwear
![Instagram post by @cassieburke_ for Paragon Fitwear. Caption reads: [...] is the new hot, just saying 💪....](https://images.od.modash.io/2fb8fd4e1bb16666510618d762709a1784e2105f)
Influencer bio
God first 🙏🏼 Helping women build strength & confidence DFYNE athlete | dc CASSIE10 📩 cassieburketiktok@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Paragon Fitwear's repeat partnerships
Out of 863 unique influencers in our dataset, 142 of them (16%) posted content for Paragon Fitwear in 3 or more separate calendar months. The most consistent partner is @jenna.fitness, who has collaborated across 13 months with 242 total posts.
Here are 3 examples of Paragon Fitwear's repeat influencer partnerships, with links to the sponsored content.
jenna.fitness x Paragon Fitwear
![TikTok post by @jenna.fitness for Paragon Fitwear. Caption reads: wearing ALL @Paragon Fitwear code JENNAFIT🥵 [...].](https://images.od.modash.io/ba4c5476a274b8bb643ef0a33565551bb6ffb4fd)
akblift x Paragon Fitwear
![Instagram post by @akblift for Paragon Fitwear. Caption reads: [...] LIVE NOW! #paragongirl #paragonfitwear.](https://images.od.modash.io/fb6ba72c43aaa1bbb838bececcd70f826631afdf)
![Instagram post by @akblift for Paragon Fitwear. Caption reads: [...] control > weight. Wearing @paragonfitwear -....](https://images.od.modash.io/d8fe6269a75f9a46d27f57e076f28e7def7cec73)
![Instagram post by @akblift for Paragon Fitwear. Caption reads: [...] to the gym 😅 Match me: @paragonfitwear /....](https://images.od.modash.io/a97beee93028be3548ae0bc88d237a6c64a53d3a)
flexxwithbex x Paragon Fitwear
![Instagram post by @flexxwithbex for Paragon Fitwear. Caption reads: [...] to see! 🥗🍔🥪 Wearing @paragonfitwear core....](https://images.od.modash.io/5e3b796390b3088acf95482c0946dec5205008ce)
![Instagram post by @flexxwithbex for Paragon Fitwear. Caption reads: [...] 💜My purple set is from @paragonfitwear....](https://images.od.modash.io/57d4806befe06309366b95f333cb3d8483c634e7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Paragon Fitwear had the most influencer activity. 81.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.5%)
- Canada (4.2%)
- Mexico (2.3%)
Paragon Fitwear's influencer activity by market
Here is another example of Paragon Fitwear collaborating with an influencer in United States.
victorias__fitness x Paragon Fitwear
![Instagram post by @victorias__fitness for Paragon Fitwear. Caption reads: [...] Let’s get it!! Sports bra // @paragonfitwear....](https://images.od.modash.io/78c49bc894680783f2a0e11565e3bdc7fb7d7a35)
Paragon Fitwear's influencer activity vs. related brands
Paragon Fitwear competes with Gymshark and AYBL in women-led activewear driven by gym content and creator communities. All three brands rely on influencer-led fit checks, training videos, and affiliate codes to convert similar shoppers.
Total influencer content
Paragon Fitwear vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
AYBL leads with 44.7k sponsored posts, notably outpacing Gymshark (37.7k posts) and Paragon Fitwear (9.6k posts). Across all three brands, the average volume is 30.6k posts, indicating mature, scaled influencer programs. Paragon Fitwear has several times fewer total posts than Gymshark and AYBL.
By social platform
Paragon Fitwear vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Paragon Fitwear leads on YouTube, while AYBL has the most activity on Instagram and Gymshark has the most activity on TikTok. The gap is most notable on Instagram, with AYBL at 20.9k, Gymshark at 12.9k, Paragon Fitwear at 6.5k posts. On YouTube, Paragon Fitwear has far more posts than Gymshark and AYBL.
By geographical market
Paragon Fitwear vs. related brands influencer activity (by country)
Estimated sponsored posts in Paragon Fitwear's top markets
AYBL has the highest estimated sponsored-post volume in United States (21k posts, 47.3%), United Kingdom (10k posts, 23.3%), Canada (1.9k posts, 4.3%), suggesting a North America focus, while Gymshark leads in Mexico with 1.3k posts (3.5%). Looking at United States specifically, the split is AYBL at 21k posts (47.3%), Gymshark at 20k posts (54.2%), Paragon Fitwear at 7.7k posts (81.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- AYBL's Influencer Marketing Strategy
- Siete Foods's Influencer Marketing Strategy
- Edgars's Influencer Marketing Strategy
- OUAI's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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