Paragon Fitwear Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.5k pieces of influencer content sponsored by Paragon Fitwear over the last 12 months.
This report breaks down where & how Paragon Fitwear invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Paragon Fitwear, see here: Paragon Fitwear influencers.
Influencer activity throughout the year
Paragon Fitwear's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Paragon Fitwear's influencer activity by month
Number of sponsored posts
Paragon Fitwear's influencer activity appears to have tapered over the year, from 274 posts in January down to 233 in December. April was the busiest month at 969 posts, 112% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Paragon Fitwear's sponsored influencer collaborations break down by social platform:
- TikTok: 2.7k posts (49%)
- Instagram: 2.7k posts (49%)
- YouTube: 115 posts (2.1%)
Paragon Fitwear's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Paragon Fitwear.
Here are 3 examples of Paragon Fitwear's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
adarahvoss x Paragon Fitwear
![Instagram post by @adarahvoss for Paragon Fitwear. Caption reads: [...] think you can do this?? Outfit is....](https://images.od.modash.io/fb696b1e02b57ec24ab5644fdd394aa748d65aa2)
Influencer bio
Make living healthy a lifestyle🏋️♀️🤍 @gymshark @paragonfitwear code ‘ADARAH’ @oxyshred B.S. Neuroscience 🧠
Collaboration metrics
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kelsgracefit x Paragon Fitwear
![TikTok post by @kelsgracefit for Paragon Fitwear. Caption reads: [...] the new SWEAT collection from @Paragon....](https://images.od.modash.io/9c2dc1ea11523c5d7fe5177bb5392ed25840ff48)
Influencer bio
powerlifter & attorney @DFYNE athlete | KELS 📩 partnerships@kelsgracefit.com my website ↓
Collaboration metrics
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KathrynMueller x Paragon Fitwear
![YouTube post by @KathrynMueller for Paragon Fitwear. Caption reads: [...] for 5% off - Mateina: 20% off - Paragon....](https://images.od.modash.io/f2703fdcd07a786f4d7b03b25b215cdd4b3f1533)
Influencer bio
My name is Kathryn Mueller, and I’m a 28-year-old dentist who loves all things fitness, fashion, and lifestyle! I believe in always giving my 100% honest opinion to you guys at all times, so you can always trust that what I say is what I actually believe! I am a huge saver, so I’m always trying to make videos to save you all as much money as possible while still looking cute! On my channel, you’ll find activewear reviews, fitness-related content, and occasional vlogs and science-related videos!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 91.9%
- Carousels: 8.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Paragon Fitwear are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Paragon Fitwear's influencers average views (TikTok)
Based on each influencer's average views per post
With 45.6% of partnerships featuring creators averaging 1K-5K views, Paragon Fitwear's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (180.1k avg views/post):
lindsey.major x Paragon Fitwear
Influencer bio
📍CHS | High School Teacher 👩🏼🏫🍎✨💖☀️🐬 💌 majorlindsey99@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (6.3k avg views/post):
akb.lift x Paragon Fitwear
![TikTok post by @akb.lift for Paragon Fitwear. Caption reads: [...] impact on my confidence levels. @Paragon....](https://images.od.modash.io/0c44c5d804165bb82630544c85d4510ada8c1e5a)
Influencer bio
Amanda Bobst IG: AKBLIFT Fits @Paragon Fitwear | @AOXJOX AKBLIFT My fave supplements @1UpNutrition AKBLIFT20
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Paragon Fitwear's repeat partnerships
Out of 791 unique influencers in our dataset, 104 of them (13%) posted content for Paragon Fitwear in 3 or more separate calendar months. The most consistent partner is @jenna.fitness, who has collaborated across 12 months with 227 total posts.
Here are 3 examples of Paragon Fitwear's repeat influencer partnerships, with links to the sponsored content.
jenna.fitness x Paragon Fitwear
![TikTok post by @jenna.fitness for Paragon Fitwear. Caption reads: wearing ALL @Paragon Fitwear code JENNAFIT🥵 [...].](https://images.od.modash.io/ba4c5476a274b8bb643ef0a33565551bb6ffb4fd)
jennnnnyfitt x Paragon Fitwear
![TikTok post by @jennnnnyfit for Paragon Fitwear. Caption reads: [...] produce hard work Wearing @Paragon Fitwear....](https://images.od.modash.io/f0ee37b94aa85285ea534d79d76efb3483514240)
kimmylfts x Paragon Fitwear
![TikTok post by @kimmylfts for Paragon Fitwear. Caption reads: [...] workout😮💨@C4 Energy 💗 @Paragon Fitwear....](https://images.od.modash.io/dc5f2b4ee7c38f26aa901023fc99b9c08813c03f)
![TikTok post by @kimmylfts for Paragon Fitwear. Caption reads: [...] #gymmotivation#c4partner @Paragon Fitwear....](https://images.od.modash.io/93cdd50a522473fa71cadec8d4149c8911c80687)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Paragon Fitwear had the most influencer activity. 79.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4.6%)
- United Kingdom (4.5%)
- Mexico (2.5%)
Paragon Fitwear's influencer activity by market
Here is another example of Paragon Fitwear collaborating with an influencer in United States.
daniellameans x Paragon Fitwear
![Instagram post by @daniellameans for Paragon Fitwear. Caption reads: [...] excited to officially partner with....](https://images.od.modash.io/91a790fb536986c054043afe0b090c54219035c5)
Paragon Fitwear's influencer activity vs. related brands
Paragon Fitwear competes with Gymshark and AYBL in women-led activewear with a strong social and creator-driven sales engine. All three target similar gym and lifestyle audiences through try-ons, training content, and community-building.
Total influencer content
Paragon Fitwear vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 39.6k sponsored posts, marginally ahead of AYBL (37.5k posts) and Paragon Fitwear (5.5k posts). Across all three brands, the average volume is 27.6k posts, indicating mature, scaled influencer programs. Gymshark and AYBL have each published several times more total posts than Paragon Fitwear.
By social platform
Paragon Fitwear vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, AYBL leads on Instagram and Gymshark leads on TikTok and YouTube. The gap is most notable on TikTok, with Gymshark at 27.4k, AYBL at 25.1k, Paragon Fitwear at 2.7k posts. On Instagram and TikTok, Gymshark and AYBL each have several times more posts than Paragon Fitwear.
By geographical market
Paragon Fitwear vs. related brands influencer activity (by country)
Estimated sponsored posts in Paragon Fitwear's top markets
Gymshark has the highest estimated sponsored-post volume in United States (20k posts, 51.7%), United Kingdom (7.1k posts, 17.9%), Canada (1.3k posts, 3.3%), suggesting a North America focus, while AYBL leads in France with 1.7k posts (4.5%). Looking at United States specifically, the split is Gymshark at 20k posts (51.7%), AYBL at 18k posts (47.9%), Paragon Fitwear at 4.4k posts (79.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- AYBL's Influencer Marketing Strategy
- Siete Foods's Influencer Marketing Strategy
- Edgars's Influencer Marketing Strategy
- OUAI's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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