Outcast Clothing Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.2k pieces of influencer content sponsored by Outcast Clothing over the last 12 months.
This report breaks down where & how Outcast Clothing invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Outcast Clothing, see here: Outcast Clothing influencers.
Influencer activity throughout the year
Outcast Clothing's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Outcast Clothing's influencer activity by month
Number of sponsored posts
Outcast Clothing's influencer output appears relatively consistent throughout the year, averaging about 267 sponsored posts per month. April recorded the highest volume at 354 posts (33% above average), while July was the quietest at 167 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Outcast Clothing's sponsored influencer collaborations break down by social platform:
- Instagram: 2.4k posts (74.8%)
- TikTok: 812 posts (25.2%)
- YouTube: 1 posts (0%)
Outcast Clothing's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Outcast Clothing.
Here are 2 examples of Outcast Clothing's recent sponsored collaborations (one each for Instagram, TikTok).
aimeejaihall x Outcast Clothing
Influencer bio
thailand / LA founder @loveyourselfwithjai 💌 aimee@friendsinreality.com british + thai
Collaboration metrics
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emmycombss x Outcast Clothing
Influencer bio
Licensed Cosmetologist & Pro MUA with Alopecia🫶🏻💄 Founder & CEO @Beauty Beyond Barriers 📧emmycombs@weareverified.co
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 71.8%
- Reels: 28.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Outcast Clothing are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Outcast Clothing's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.1% of partnerships featuring creators averaging 10K-50K views, Outcast Clothing's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (128.8k avg views/post):
maryy.hs x Outcast Clothing
Influencer bio
London @thefourmodels Social- LG@rainlondon.co.uk Model- Raimi@thefourmodels.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (4.7k avg views/post):
zarahkelleher x Outcast Clothing
Influencer bio
zarah@rangemp.com @dukethegolden’s mom 🩵 youtube: zarahkelleher
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Outcast Clothing's repeat partnerships
Out of 2.1k unique influencers in our dataset, 13 of them (1%) posted content for Outcast Clothing in 3 or more separate calendar months. The most consistent partner is @stephsymondsx, who has collaborated across 8 months with 13 total posts.
Here are 3 examples of Outcast Clothing's repeat influencer partnerships, with links to the sponsored content.
stephsymondsx x Outcast Clothing
aimeejaihall x Outcast Clothing
![Instagram post by @aimeejaihall for Outcast Clothing. Caption reads: [...] the dress #outcastpartner @outcastclothing.](https://images.od.modash.io/630560825074e227c8a4327811e8a978736cee2f)
alexisberentz x Outcast Clothing
![TikTok post by @alexisberentz for Outcast Clothing. Caption reads: [...] #outfitinspo #outcastclothing #corsettop.](https://images.od.modash.io/5696bbdae7864999ee7366f20712c67f0d390522)
![TikTok post by @alexisberentz for Outcast Clothing. Caption reads: [...] #gasparillatampa #outcastclothing.](https://images.od.modash.io/f45e1fa1f7a3b80b4b7f0a5ef9b0847427b79bdd)
![TikTok post by @alexisberentz for Outcast Clothing. Caption reads: [...] #outfitinspo #outcastclothing #corsettop.](https://images.od.modash.io/6823e10b0b33773b7429ee31105370efa07bf7ea)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Outcast Clothing had the most influencer activity. 57.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (11.2%)
- Australia (8.5%)
- Brazil (2.9%)
Outcast Clothing's influencer activity by market
Here is another example of Outcast Clothing collaborating with an influencer in United States.
ootd x Outcast Clothing
Outcast Clothing's influencer activity vs. related brands
Outcast Clothing overlaps with Oh Polly and Meshki in nightlife/occasion women’s fashion, competing in the same influencer channels driven by event styling, try-ons, and going-out edits.
Total influencer content
Outcast Clothing vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Meshki leads with 11.3k sponsored posts, significantly outpacing OH POLLY (7.4k posts) and Outcast Clothing (3.2k posts). Across all three brands, the average volume is 7.3k posts, indicating mature, scaled influencer programs. Meshki has over 3x more total posts than Outcast Clothing.
By social platform
Outcast Clothing vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Meshki leads on Instagram and OH POLLY leads on TikTok and YouTube. The gap is most notable on Instagram, with Meshki at 7.5k, OH POLLY at 3k, Outcast Clothing at 2.4k posts. Outcast Clothing's activity is particularly concentrated on Instagram. On Instagram, Meshki has over 3x more posts than Outcast Clothing.
By geographical market
Outcast Clothing vs. related brands influencer activity (by country)
Estimated sponsored posts in Outcast Clothing's top markets
Meshki has the highest estimated sponsored-post volume in United States (5k posts, 44%), Australia (805 posts, 7.1%), while OH POLLY has the highest estimated sponsored-post volume in United Kingdom (1.9k posts, 25.1%), India (251 posts, 3.4%). Looking at United States specifically, the split is Meshki at 5k posts (44%), OH POLLY at 2.5k posts (33.9%), Outcast Clothing at 1.9k posts (57.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OH POLLY's Influencer Marketing Strategy
- Meshki's Influencer Marketing Strategy
- BLUETTI's Influencer Marketing Strategy
- FarmacyBeauty's Influencer Marketing Strategy
- Ooni's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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