We analyzed 3.2k pieces of influencer content sponsored by Outcast Clothing over the last 12 months.
This report breaks down where & how Outcast Clothing invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Outcast Clothing, see here: Outcast Clothing influencers.
Outcast Clothing's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Outcast Clothing's influencer output appears relatively consistent throughout the year, averaging about 265 sponsored posts per month. August recorded the highest volume at 341 posts (29% above average), while February was the quietest at 159 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Outcast Clothing's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Outcast Clothing.
Here are 2 examples of Outcast Clothing's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
📍 Thailand / LA Co-founder @loveyourselfwithjai 💌 aimee@friendsinreality.com 🇹🇭🇬🇧
Collaboration metrics
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Influencer bio
💋☀️👙MIAMI🐚🌊🐬 💌: leah09122007@gmail.com Follow my Ig: 0912leah
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Outcast Clothing are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Outcast Clothing's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (357.7k avg views/post, 1.1M followers):
Influencer bio
French Mum || Travel || Fashion Collab: eloiseappellepro@gmail.com Youtube ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.0k avg views/post, 22.5k followers):
Influencer bio
🇦🇪✨ Pilates|Lagree|Fitness Trainer @keepthatpump athlete | GABZ10
Collaboration metrics
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Out of 2k unique influencers in our dataset, 15 of them (1%) posted content for Outcast Clothing in 3 or more separate calendar months. The most consistent partner is @aimeejaihall, who has collaborated across 7 months with 13 total posts.
Here are 3 examples of Outcast Clothing's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Outcast Clothing had the most influencer activity. 58.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Outcast Clothing collaborating with an influencer in United States.
Outcast Clothing competes in trend-forward women’s fashion where nightlife and occasion styling content performs strongly. Babyboo Fashion and Meshki target similar going-out shoppers and compete for influencer-led outfit inspiration and haul content.
Total sponsored posts tracked (last 12 months)
Meshki leads with 11.4k sponsored posts, significantly outpacing BABYBOO FASHION (6k posts) and Outcast Clothing (3.2k posts). Across all three brands, the average volume is 6.9k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, Meshki leads on Instagram and TikTok and BABYBOO FASHION leads on YouTube. The gap is most notable on Instagram, with Meshki at 8.3k, BABYBOO FASHION at 4.2k, Outcast Clothing at 2.2k posts. BABYBOO FASHION's activity is particularly concentrated on Instagram. On Instagram, Meshki has 8,331 posts, which is about double BABYBOO FASHION and nearly four times Outcast Clothing.
Estimated sponsored posts in Outcast Clothing's top markets
Meshki has the highest estimated sponsored-post volume in United States (5.1k posts, 44.8%), United Kingdom (1.3k posts, 11.4%), Australia (980 posts, 8.6%). Looking at United States specifically, the split is Meshki at 5.1k posts (44.8%), BABYBOO FASHION at 2.9k posts (48.3%), Outcast Clothing at 1.9k posts (58.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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