PINKO Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by PINKO over the last 12 months.
This report breaks down where & how PINKO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PINKO, see here: PINKO influencers.
Influencer activity throughout the year
PINKO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PINKO's influencer activity by month
Number of sponsored posts
PINKO's influencer output appears relatively consistent throughout the year, averaging about 97 sponsored posts per month. March recorded the highest volume at 144 posts (48% above average), while July was the quietest at 45 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PINKO's sponsored influencer collaborations break down by social platform:
- Instagram: 1.1k posts (93.5%)
- TikTok: 70 posts (6%)
- YouTube: 6 posts (0.5%)
PINKO's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PINKO.
Here are 2 examples of PINKO's recent sponsored collaborations (one each for Instagram, TikTok).
paolaiezzireal x PINKO
![Instagram post by @paolaiezzireal for PINKO. Caption reads: [...] for a #pausaca please! In compagnia di....](https://images.od.modash.io/39fe58231bcd46b3d2fb44d40cceb7a1a56c15c7)
Influencer bio
Per me il pop è una cosa seria Stessa Direzione 🧳 Il mio nuovo singolo, ascolta ora
Collaboration metrics
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whoopsee.it x PINKO
Influencer bio
Your front-row seat to everything that matters
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 59%
- Reels: 41%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers PINKO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PINKO's influencers average views (Instagram)
Based on each influencer's average views per post
With 29.6% of partnerships featuring creators averaging 10K-50K views, PINKO's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 29.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (67.3k avg views/post, 44.0k followers):
antonina_krzykacz x PINKO
Influencer bio
FASHION | TRAVEL tt: antonina_krzykacz collab: antoninakrzykacz@gmail.com 📨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (5.7k avg views/post, 31.3k followers):
__annadreams__ x PINKO
![Instagram post by @__annadreams__ for PINKO. Caption reads: [...] life ✨♥️ Together with Twinset Milano,....](https://images.od.modash.io/5cda8705febc677a3a0660e8d5eb0563e234f54b)
Influencer bio
•Visionary•Entrepreneur•Creator• Fashion•Wellness•Empowerment Founder @seasidefashion_world 🧿
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PINKO's repeat partnerships
Out of 620 unique influencers in our dataset, 11 of them (2%) posted content for PINKO in 3 or more separate calendar months. The most consistent partner is @stam_tsimtsili, who has collaborated across 10 months with 19 total posts. @pinko.storre alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of PINKO's repeat influencer partnerships, with links to the sponsored content.
mariakorinthiou x PINKO
![Instagram post by @mariakorinthiou for PINKO. Caption reads: 🍁💛🍂 @pinkogreece @pinkoofficial #adv [...].](https://images.od.modash.io/af14ba361f52ab95351798c167ca3c01060b91f1)
jvn_st x PINKO
mrs.edithh x PINKO
![Instagram post by @mrs.edithh for PINKO. Caption reads: espresso mood @pinkoofficial 🤎 {ad} [...].](https://images.od.modash.io/5cd00b08e937de711b85c55261a365e7c60b0e0b)
![Instagram post by @mrs.edithh for PINKO. Caption reads: [...] how you wear the color ❤️ @pinkoofficial....](https://images.od.modash.io/062cf8c87bfff29f01ebf860b539eb6ea3959baf)
![Instagram post by @mrs.edithh for PINKO. Caption reads: [...] than planned - brunch with @pinkoofficial &....](https://images.od.modash.io/135e2d1ee279d7dcbe60262aaa4f4ed3eb2c3e9f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Italy is where PINKO had the most influencer activity. 19.8% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Spain (9.5%)
- United States (9.3%)
- Poland (7.1%)
PINKO's influencer activity by market
Here is another example of PINKO collaborating with an influencer in Italy.
charlenedimaria x PINKO
PINKO's influencer activity vs. related brands
PINKO competes in contemporary designer fashion alongside DKNY and Moschino, with overlapping audiences drawn to statement styling and influencer-led outfit and event content.
Total influencer content
PINKO vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PINKO leads with 1.2k sponsored posts, marginally ahead of Moschino (1.2k posts) and DKNY (1k posts). Across all three brands, the average volume is 1.1k posts, suggesting established influencer marketing investments. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
PINKO vs. related brands influencer activity (by social platform)
Sponsored posts by platform
PINKO leads on Instagram, while DKNY has the most activity on TikTok and Moschino has the most activity on YouTube. The gap is most notable on Instagram, with PINKO at 1.1k, Moschino at 830, DKNY at 625 posts. PINKO's activity is particularly concentrated on Instagram. On Instagram, PINKO has 1088 posts, notably more than DKNY with 625.
By geographical market
PINKO vs. related brands influencer activity (by country)
Estimated sponsored posts in PINKO's top markets
DKNY has the highest estimated sponsored-post volume in United States (324 posts, 31%), India (111 posts, 10.6%), while PINKO has the highest estimated sponsored-post volume in Italy (230 posts, 19.8%), Spain (111 posts, 9.5%), suggesting a Europe focus, while Moschino leads in Brazil with 83 posts (7.2%). Looking at United States specifically, the split is DKNY at 324 posts (31%), Moschino at 290 posts (25%), PINKO at 108 posts (9.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DKNY's Influencer Marketing Strategy
- Moschino's Influencer Marketing Strategy
- Palladio Beauty's Influencer Marketing Strategy
- Curlyme's Influencer Marketing Strategy
- TokyoTreat's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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