PINKO Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 994 pieces of influencer content sponsored by PINKO over the last 12 months.
This report breaks down where & how PINKO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PINKO, see here: PINKO influencers.
Influencer activity throughout the year
PINKO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PINKO's influencer activity by month
Number of sponsored posts
PINKO's sponsored post volume appears to trend upward over the 12-month period, rising from 84 posts in January to 122 in December. The peak month, December, reached 122 posts, 47% higher than the monthly average of 83.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PINKO's sponsored influencer collaborations break down by social platform:
- Instagram: 930 posts (93.6%)
- TikTok: 59 posts (5.9%)
- YouTube: 5 posts (0.5%)
PINKO's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PINKO.
Here are 2 examples of PINKO's recent sponsored collaborations (one each for Instagram, TikTok).
kimneredengiymis x PINKO
Influencer bio
Eda Güven 📍ankara ✨ünlü/dizi stili 🫶🏼indirimler, sezon trendleri
Collaboration metrics
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whoopsee.it x PINKO
Influencer bio
Your front-row seat to everything that matters
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 57.3%
- Reels: 42.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers PINKO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PINKO's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.1% of partnerships featuring creators averaging 10K-50K views, PINKO's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 30.7%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (14.7k avg views/post):
podium_trz x PINKO
![Instagram post by @podium_trz for PINKO. Caption reads: [...] радовать стильными скидками🥂 @pinkoofficial.](https://images.od.modash.io/24ef308c089d9ecd7659f9445f820a8ef691350b)
Influencer bio
‼️ВОЗВРАТА И ОБМЕНА НЕТ‼️ Официальный представитель @pinkoofficial @twinsetofficial @luisaspagnoli Работаем без выходных с 10:00 до 19:00
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.4k avg views/post):
takacs_zsuzska x PINKO
Influencer bio
A tartalmak felhasználása engedélyköteles! Felhasználásuk jogi következményt von maga után! -> 𝙲𝚘𝚕𝚕𝚊𝚋𝚜 𝙳𝙼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PINKO's repeat partnerships
Out of 580 unique influencers in our dataset, 11 of them (2%) posted content for PINKO in 3 or more separate calendar months. The most consistent partner is @amydewinter, who has collaborated across 7 months with 14 total posts. @pinko.storre alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of PINKO's repeat influencer partnerships, with links to the sponsored content.
amydewinter x PINKO
![Instagram post by @amydewinter for PINKO. Caption reads: [...] advantage of it. 🙂 Outfit is @pinkoknokke -....](https://images.od.modash.io/93d2293a3a4724a52fa1581f562940a8773bd7dc)
![Instagram post by @amydewinter for PINKO. Caption reads: [...] jacket @rumorsantwerp Costume @pinkoknokke....](https://images.od.modash.io/f4b0af7fedb0f59726ae750cae8da6ba3b560b4e)
mariakorinthiou x PINKO
![Instagram post by @mariakorinthiou for PINKO. Caption reads: 🍁💛🍂 @pinkogreece @pinkoofficial #adv [...].](https://images.od.modash.io/af14ba361f52ab95351798c167ca3c01060b91f1)
![Instagram post by @mariakorinthiou for PINKO. Caption reads: [...] Dress & Bag @pinkogreece @pinkoofficial 🌻....](https://images.od.modash.io/cdf7f643ca6d847a2d61bad0f365852dba06acad)
saraldel x PINKO
![Instagram post by @saraldel for PINKO. Caption reads: [...] de @genzawards 🫦🫦 Vestido: @pinkoofficial....](https://images.od.modash.io/4be85d20a2e75824639f22da7cce06178b586645)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Italy is where PINKO had the most influencer activity. 20.3% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (11.7%)
- Spain (11.1%)
- Poland (6.8%)
PINKO's influencer activity by market
Here is another example of PINKO collaborating with an influencer in Italy.
sissiguida_ x PINKO
PINKO's influencer activity vs. related brands
PINKO competes in contemporary fashion with statement pieces and a polished, aspirational aesthetic. STAUD and CULT GAIA target a similar premium style audience and perform well in influencer styling and occasionwear content.
Total influencer content
PINKO vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
CULT GAIA leads with 1.6k sponsored posts, significantly outpacing PINKO (994 posts) and STAUD (959 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.
By social platform
PINKO vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, CULT GAIA leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with CULT GAIA at 1.1k, PINKO at 930, STAUD at 679 posts. PINKO's activity is particularly concentrated on Instagram. TikTok and YouTube show a clear gap, with CULT GAIA and STAUD posting several times more often than PINKO.
By geographical market
PINKO vs. related brands influencer activity (by country)
Estimated sponsored posts in PINKO's top markets
CULT GAIA has the highest estimated sponsored-post volume in United States (794 posts, 50.3%), Brazil (128 posts, 8.1%), India (93 posts, 5.9%), while PINKO has the highest estimated sponsored-post volume in Italy (202 posts, 20.3%), Spain (110 posts, 11.1%), suggesting a Europe focus, while STAUD leads in United Kingdom with 64 posts (6.7%). Looking at United States specifically, the split is CULT GAIA at 794 posts (50.3%), STAUD at 628 posts (65.5%), PINKO at 116 posts (11.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- STAUD's Influencer Marketing Strategy
- CULT GAIA's Influencer Marketing Strategy
- REVOLVE's Influencer Marketing Strategy
- PatPat's Influencer Marketing Strategy
- Florasis's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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