PINKO Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.0k pieces of influencer content sponsored by PINKO over the last 12 months.
This report breaks down where & how PINKO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PINKO, see here: PINKO influencers.
Influencer activity throughout the year
PINKO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PINKO's influencer activity by month
Number of sponsored posts
PINKO's influencer posting pattern appears irregular, with notable fluctuations month to month. March saw the highest output at 129 posts (48% above the 87 monthly average), while April was the quietest at 33 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PINKO's sponsored influencer collaborations break down by social platform:
- Instagram: 968 posts (92.6%)
- TikTok: 75 posts (7.2%)
- YouTube: 2 posts (0.2%)
PINKO's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PINKO.
Here are 2 examples of PINKO's recent sponsored collaborations (one each for Instagram, TikTok).
derya___kaya___ x PINKO
Influencer bio
dm for collab 📥 Fashion/beauty/lifestyle Owner @corylusbeer @skin_novation_ @dentagoldantalya BASED IN BELGIUM 🇧🇪
Collaboration metrics
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whoopsee.it x PINKO
Influencer bio
Your front-row seat to everything that matters
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 59.1%
- Reels: 40.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers PINKO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PINKO's influencers average views (Instagram)
Based on each influencer's average views per post
PINKO's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (33.4k avg views/post, 340.2k followers):
saraldel x PINKO
Influencer bio
✨Lifestyle, vlogs y gym✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.4k avg views/post, 2.9k followers):
takacs_zsuzska x PINKO
Influencer bio
A tartalmak felhasználása engedélyköteles! Felhasználásuk jogi következményt von maga után! -> 𝙲𝚘𝚕𝚕𝚊𝚋𝚜 𝙳𝙼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PINKO's repeat partnerships
Out of 583 unique influencers in our dataset, 12 of them (2%) posted content for PINKO in 3 or more separate calendar months. The most consistent partner is @stam_tsimtsili, who has collaborated across 8 months with 14 total posts. @pinko.storre alone accounts for 8% of all tracked sponsored content.
Here are 2 examples of PINKO's repeat influencer partnerships, with links to the sponsored content.
amydewinter x PINKO
![Instagram post by @amydewinter for PINKO. Caption reads: [...] jacket @rumorsantwerp Costume @pinkoknokke....](https://images.od.modash.io/f4b0af7fedb0f59726ae750cae8da6ba3b560b4e)
mariakorinthiou x PINKO
![Instagram post by @mariakorinthiou for PINKO. Caption reads: 🍁💛🍂 @pinkogreece @pinkoofficial #adv [...].](https://images.od.modash.io/af14ba361f52ab95351798c167ca3c01060b91f1)
![Instagram post by @mariakorinthiou for PINKO. Caption reads: [...] my Life 🌻🌻🌻🌻 Dress & Bag @pinkogreece....](https://images.od.modash.io/cdf7f643ca6d847a2d61bad0f365852dba06acad)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Italy is where PINKO had the most influencer activity. 20.1% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Spain (10.6%)
- United States (10.2%)
- Poland (6.9%)
PINKO's influencer activity by market
Here is another example of PINKO collaborating with an influencer in Italy.
amina.news x PINKO
![Instagram post by @amina.news for PINKO. Caption reads: [...] Но проходя на 1 этаже «Галереи» бутиков....](https://images.od.modash.io/4131efde9c6dfdc154f9a76f1cb9a75ab9d761ca)
PINKO's influencer activity vs. related brands
PINKO competes for fashion-forward shoppers with brands like DKNY and ISABEL MARANT, making them relevant comparators for influencer styling, event dressing, and premium contemporary fashion positioning.
Total influencer content
PINKO vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DKNY leads with 1.1k sponsored posts, marginally ahead of PINKO (1k posts) and ISABEL MARANT (1k posts). Across all three brands, the average volume is 1.1k posts, suggesting established influencer marketing investments. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
PINKO vs. related brands influencer activity (by social platform)
Sponsored posts by platform
PINKO leads on Instagram, while DKNY has the most activity on TikTok and ISABEL MARANT has the most activity on YouTube. The gap is most notable on Instagram, with PINKO at 968, ISABEL MARANT at 739, DKNY at 682 posts. PINKO's activity is particularly concentrated on Instagram. Instagram is PINKO’s most active platform, while DKNY posts far more on TikTok than PINKO.
By geographical market
PINKO vs. related brands influencer activity (by country)
Estimated sponsored posts in PINKO's top markets
DKNY has the highest estimated sponsored-post volume in United States (350 posts, 31.5%), India (104 posts, 9.4%), while PINKO has the highest estimated sponsored-post volume in Italy (210 posts, 20.1%), Spain (111 posts, 10.6%), suggesting a Europe focus, while ISABEL MARANT has the highest estimated sponsored-post volume in Brazil (118 posts, 11.6%), France (116 posts, 11.4%). Looking at United States specifically, the split is DKNY at 350 posts (31.5%), ISABEL MARANT at 242 posts (23.8%), PINKO at 107 posts (10.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DKNY's Influencer Marketing Strategy
- ISABEL MARANT's Influencer Marketing Strategy
- Naked Wardrobe's Influencer Marketing Strategy
- Curlyme's Influencer Marketing Strategy
- TokyoTreat's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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