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PINKO Influencer Marketing Strategy  (2026 Data & Insights)

We analyzed 188 sponsored posts from PINKO across Instagram and TikTok over the last 12 months.

See where PINKO invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.

Influencer activity
throughout
the year

Compared to the average month across the year, March was 78.7% more active in terms of posting frequency.

Sponsored posts by month

Last 12 months

Social platforms breakdown

Where PINKO's sponsored collaborations happen, and which content formats they use on each platform.

Sponsored posts by platform

Across all of PINKO's accounts

Instagram169
TikTok19

Content format by platform

Share of all sponsored posts.

Instagram · Feed Posts
59.0%
Instagram · Reels
30.9%
TikTok · Posts
10.1%

We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.

How PINKO's sponsored posts perform

Reach and engagement across all 188 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.

  • 69.1K

    Average views per post

  • 21.7K

    Median views per post

  • 5M

    Total views

  • $193K

    Estimated media value

  • 2.8%

    Average engagement rate

These figures may include posts amplified with paid spend, which we can't identify separately.

Top performing posts

@whoopsee.itView on TikTok ↗
TikTok post by @whoopsee.it for PINKO

Siamo stati all’evento di PINKO che ci ha fatto immergere nella sua [...]

697.7K Post views

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@paolaiezzirealView on Instagram ↗
Instagram post by @paolaiezzireal for PINKO

[...] for a #pausaca please! In compagnia di @pinkoofficial ☕️ 🩷 #PINKO #PINKOMANIA #adv

367.2K Post views

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Instagram post by @dk_novaskin for PINKO

❣️ #eventphotography @raphaelisbrussels My style is by #publicité #reclameSHEIN Challenge! [...]

351.4K Post views

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See how any brand runs influencer marketing

Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.

Influencer audience size breakdown

The size of creator PINKO works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.

PINKO's influencers by average views per post

Share of the 65 creators in this dataset

<1K
3.1%
1K-5K
18.5%
5K-10K
13.8%
10K-50K
36.9%
50K-100K
10.8%
100K-500K
15.4%
500K+
1.5%

Top influencers PINKO works with

PINKO's highest-reach creator partners over the last 12 months.

RankInfluencerPlatformPostsTotal views
1
@whoopsee.it
TikTok1697.7K
2
@cathyhummels
Instagram6626.6K
3
@paolaiezzireal
Instagram9367.2K
4
@dk_novaskin
Instagram1351.4K
5
@charlenedimaria
Instagram1335.1K
See all PINKO influencers →

Want creator data programmatically?
Check out our API.

Repeat
partnerships

Whether PINKO works with creators once, or builds an ongoing roster.

Repeat creators make up 8.6% of PINKO's creator network and generate 26.8% of total reach. The charts below show how often those partnerships recur and how much of PINKO's audience reach they account for.

Repeat creators make up 8.6% of PINKO's creator network and generate 26.8% of total reach. The charts below show how often those partnerships recur and how much of PINKO's audience reach they account for.

One-off vs. repeat creators

Share of 140 creators

One-off · 91%
Repeat9%

Months active

Repeat creators only

2 months
66.7%
3 months
8.3%
4+ months
25.0%

Repeat partnerships at a glance

  • 26.8%

    of total reach comes from repeat creators

  • 3.9

    average posts per repeat creator

  • 5 months

    longest running partnership

Creators PINKO works with repeatedly

@paolaiezzirealView on Instagram ↗
Instagram post by @paolaiezzireal for PINKO

[...] for a #pausaca please! In compagnia di @pinkoofficial ☕️ 🩷 #PINKO #PINKOMANIA #adv

367.2K Post views

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@mariakorinthiouView on Instagram ↗
Instagram post by @mariakorinthiou for PINKO

🌪️ @pinkogreece @pinkoofficial #adv

10.3K Post likes

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Instagram post by @jvn_st for PINKO

NEW SS26 GLOBAL CAMPAIGN X @pinkoofficial Creative Direction [...]

277 Post likes

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PINKO's most loyal creators

@paolaiezzireal
Months active5
Posts9
Total engagement40K
@mariakorinthiou
Months active5
Posts8
Total engagement21.9K
@jvn_st
Months active4
Posts4
Total engagement626

Geographical breakdown

The markets where PINKO's sponsored creators are based. 69.6% of sponsored posts came from creators based in 5 markets. Italy and Japan lead at 26.4% and 14.2%, with the remaining 30.4% spread across a wider range of countries.

Sponsored posts by creator location

Top 11 markets

Italy
26.4%
Japan
14.2%
Spain
10.8%
Poland
10.8%
Greece
7.4%
Germany
6.8%
Belgium
4.7%
Croatia
4.7%
Czech Republic
2.7%
Portugal
2.7%
All other markets
8.8%

PINKO vs. related brands

How PINKO's influencer activity compares with other women's apparel brands.

Sponsored posts, last 12 months

PINKO vs. related brands

DKNY

426 posts

1
PINKO

188 posts

2
Moschino

174 posts

3

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