Most Christian influencer marketing advice stops at "work with micro-influencers" and "be authentic". We wanted to see what the biggest Christian brands actually do, so we pulled the 50 most recent sponsored posts for each of the most-searched Christian brands in the US and looked at who posted, how each deal was disclosed, and which posts took off.

Here's why Christian brands work with creators, the commonalities in their strategy, and a step-by-step way to run your own campaign.

Why Christian brands use influencer marketing

Creators do a few things for Christian brands that ads and product pages can't:

• Faith seasons give people a start date. People start new prayer habits around Lent, Advent and Easter, so a creator post that lands that week catches them ready to begin. 19 of Hallow's last 50 sponsored posts went live on Ash Wednesday.
• A shirt lets people share their faith. Followers buy faith apparel to say what they believe without starting a speech. A creator with 78k followers told her audience that "Christian clothing is such a hack" for talking about Jesus in a Love In Faith post.
• Scripture gives creators something to say. A verse gives a product post a reason to exist beyond the product. 7 of Elevated Faith's last 44 sponsored posts quote a named Bible verse, like Jeremiah 29:11 on a sweatshirt.
• Daily devotions keep followers coming back. Bible study and prayer happen every day, and a creator who posts along gives followers a reason to return. 6 of Spiral Bible's 7 most-liked posts are one creator's numbered daily prayers, from "Day 2" to "week 8".

Top Christian brands using influencer marketing

These are the most-searched Christian brands in the US, according to Ahrefs. Deal types show how each post was disclosed (for example, with a paid partnership label or an ambassador hashtag). Creator tiers: micro 10k–50k followers, mid-tier 50k–500k, macro 500k+.

1. Hallow: celebrity prayer challenges for Lent

33 of Hallow's last 50 sponsored posts promote Lent or its Pray40 prayer challenge, with celebrities like Mark Wahlberg, Chris Pratt and Gwen Stefani posting next to Catholic creators. Instead of discounts, 14 posts offer a free trial of 90 days or three months, and 7 ask followers to comment a word like "LENT" to get the link. 19 of the 20 creators with a listed location are in the US, and 6 posts include a code.

• Creators: @prattprattpratt (43.1M), @aubrey.corrigan (208k) and @jaydenremias (40k) are among the creators who've posted for Hallow.
• How posts were disclosed: 45 paid partnership, 3 ambassador, 1 affiliate, 1 unspecified

What to take from it: Let creators teach something about the faith before they mention the product. @jaydenremias explained why the first Christian symbol was a fish, then offered Hallow free for Lent, and the post got 151k plays and 12.1k likes from a creator with 40k followers.

2. Elevated Faith: personal codes for small creators

24 of Elevated Faith's last 44 sponsored posts include a personal creator code, like KATY-15 or MEGAN-15, the most of the five. Half of its creators have under 50k followers. The posts go back to 2021, when 5 posts launched its "Joy" collection together, and all 24 creators with a listed location are in the US.

• Creators: @joechristianguy (1.7M), @madyvivian (68k) and @bryn.neumann (102k) are among the creators who've posted for Elevated Faith.
• How posts were disclosed: 34 paid partnership, 5 affiliate, 3 ambassador, 2 gifted

What to take from it: Keep the caption short and let the design carry the message. @bryn.neumann's post said only "alive in christ" plus her code, and it got 18.6k likes, about 18% of her 102k followers and Elevated Faith's most-liked post.

3. Spiral Bible: TikTok affiliates and one study journal

All of Spiral Bible's last 50 sponsored posts ran on TikTok over six weeks, and every one was labeled as an affiliate post. 21 push its Bible in a Year study journal, and 3 pitch it as a Mother's Day gift. Most of its creators are small (17 of 20 have under 50k followers), all 17 with a listed location are in the US, and none of the posts use a code.

• Creators: @glossedbynae (140k), @kaysplaydays (21k) and @britty.finds (11k) are among the creators who've posted for Spiral Bible.
• How posts were disclosed: 50 affiliate

What to take from it: Let one creator come back with a new angle every few days. @britty.finds posted 11 times in 12 days, from a beginner pitch to a warning about lookalike journals, and her most-liked post simply said there's "never a wrong time to start a Bible study".

4. Love In Faith: faith videos with the shirt on

19 of Love In Faith's last 44 sponsored posts mention the shirt or sweatshirt the creator is wearing, usually tacked onto a Bible study, a prayer or a verse ("+ wearing my..."). 8 of its 26 creators posted more than once. 22 posts include a creator code, and all 19 creators with a listed location are in the US.

• Creators: @foreverjenypher (253k), @torielinfitness (98k) and @jahlanaa (96k) are among the creators who've posted for Love In Faith.
• How posts were disclosed: 36 paid partnership, 7 affiliate, 1 gifted

What to take from it: Give followers something worth saving, then show the product. @jahlanaa shared a list of biblical affirmations while wearing an "In Every Season I Will Praise Him" sweatshirt, and the post got 593k plays, about six times her following.

5. God's Love Overcomes: hoodie drops sold through TikTok affiliates

God's Love Overcomes' last 50 sponsored posts all ran on TikTok in 24 days of June, and 46 were labeled as affiliate posts. 43 are about its hoodies, and 17 are tagged for TikTok Shop's Deals For You Days sale. All 7 creators with a listed location are in the US, and none of the posts use a code.

• Creators: @_alexisrankinn (39k), @brendaj528 (29k) and @tiffanyrodeman (16k) are among the creators who've posted for God's Love Overcomes.
• How posts were disclosed: 46 affiliate, 4 paid partnership

What to take from it: Give affiliates a deadline and something new to show. @tiffanyrodeman posted 10 times in one week around the brand's new summer colors and its biggest sale, with lines like "once they're gone they're gone".

What the top Christian brands have in common

Looking across all 238 posts, four patterns stand out:

• Half the posts are affiliate posts. 109 of the 238 posts were labeled as affiliate posts, and 96 of those came from Spiral Bible and God's Love Overcomes on TikTok.
• Smaller creators get more out of their audience. Across 85 Instagram posts with visible likes, creators under 50k followers got a median of 2.4% of their followers liking the post. For creators above 50k, it was 1.2%.
• They keep the same creators. 41 of the 137 creators posted more than once, about 30%.
• They post around the calendar. 7 of Love In Faith's posts promote Valentine's, fall or Christmas designs, and 3 of Spiral Bible's pitch its journal as a Mother's Day gift.

How to run a Christian influencer marketing campaign

Here's how to run a campaign step by step, using what the top Christian brands do at each stage.

1. Pick one goal and one metric

Decide what the campaign is for before you pick a single creator, because the goal changes who you book, how you pay them and what you ask them to post. The top Christian brands' posts show both goals at work. God's Love Overcomes' summer sale posts and Elevated Faith's creator codes are built to drive sales that week. Hallow's celebrity posts for Lent are built for reach.

• Sales: track revenue per creator with a unique link and code.
• Awareness: track views, saves and reach per post.
• App sign-ups: if you sell a subscription app, like Hallow with its free trial, give each creator a tracked link and compare trial sign-ups per creator.

Pick one metric per campaign so you can compare creators fairly afterwards.

2. Find and vet creators who fit your brand

Follower count is the last thing to filter on. A creator with 45k followers who posted about keeping up with Lent "during this crazy time in motherhood" got 75k plays for Hallow, more than her following, because busy parents trying to keep a prayer habit are exactly who the app is for. On Instagram, creators under 50k followers got about twice the likes relative to their audience.

Our survey found niche micro-creators are outperforming mega-influencers: nearly 60% of marketers said niche influencers performed better in 2025 than in 2024.

• Write down who buys your product (Catholics preparing for Lent, moms building a Bible study habit, youth group leaders) and look for creators living that life.
• Search Modash's database of 380M+ creators and filter by audience demographics (age, gender, location), bio keywords, engagement rate and fake-follower checks.
• Or describe that creator in plain language, like "moms who post daily Bible study routines", and Modash's AI creator search surfaces matching creators on the platform you're searching.

• Check who else they've posted for. @brittdale8 posted for both Spiral Bible and God's Love Overcomes. Modash shows which brands a creator has already posted sponsored content for.

You can also find Christian influencers for free, for example by searching the hashtags your buyers follow.

3. Choose the deal type

Christian brands split by platform. Hallow, Elevated Faith and Love In Faith disclosed 45, 34 and 36 of their posts as paid partnerships on Instagram. Spiral Bible and God's Love Overcomes labeled 96 of their 100 TikTok posts as affiliate posts.

• Gifting works for apparel and journals creators will want to wear or use on camera, like a new verse hoodie or a devotional.
• Paid posts suit dates in the church calendar, like Ash Wednesday, Easter or Christmas, when a post has to go live on a set day.
• Affiliate works for products sold through TikTok Shop, like Spiral Bible's journals and God's Love Overcomes' hoodies, where creators earn on every sale.
• Ambassador deals suit creators whose faith is already part of every post. Only 6 of the 238 posts were labeled as ambassador posts, so it's an easy way to stand out.

Commission-only is getting harder to sell, though. Over 23% of marketers in our survey said creators would take performance pay only if a flat fee came with it. If you run tiers, the average commission tiers in our affiliate research were 10%, 14% and 19%, and brands with more than one tier had more active affiliates.

4. Brief the content formats that work in Christian

The captions from the top Christian brands point to three formats that carry most of their creator content:

• Teach a piece of the faith. Hallow's and Love In Faith's creators explain a tradition, a verse or a prayer, then mention the product. Ask for a lesson followers will want to save.
• Daily series. Spiral Bible's creators post their Bible study day by day, with captions like "Day 3" and "week 8". Ask for a series, not a one-off post.
• Outfits with a message. Elevated Faith's and God's Love Overcomes' creators show the shirt or hoodie and what it says. Ask creators to show the message on camera, not just the fit.

Whatever the format, give creators one partner hashtag, like #HallowPartner or #LiFPartner, and check every quoted verse and its reference before the post goes live.

5. Launch with tracked links and time-limited codes

Codes only show up on Instagram. Elevated Faith and Love In Faith put a code in 24 and 22 of their posts. Spiral Bible and God's Love Overcomes used none and sold through TikTok instead.

Codes also leak. In our affiliate marketing research, 47.6% of marketers said they struggle with code poaching, where a creator's code ends up on coupon sites.

• Give every creator a tracked link for everyday posts, and add a code only for launches and sales.
• Put an end date in the caption so followers know the offer won't last.
• If creators use "comment for the link", make sure the link they send by DM is their tracked link.

In Modash, each creator gets a tracked link and a code tied to your Shopify data, so sales from DMs, bios and stories all count toward the right person. Commission is calculated on net revenue after refunds and returns.

6. Rebook your best creators

The top Christian brands keep coming back to the same people: 41 of their 137 creators posted more than once. Love In Faith's @lifeinchrist_blog has posted 8 Bible study reels, each in a different shirt, and Elevated Faith booked @jesus.loves.coffee six times.

Most marketers want to do more of this. In our influencer marketing trends survey, over 60% said they plan to invest more in long-term partnerships, but only 54% actually ran more of them last year.

• Start new creators on a single post, then offer a longer deal to the ones who hit your metric from step 1.
• Use revenue per creator, not likes, to decide who gets rebooked. Modash's campaign dashboard shows revenue, orders and ROAS for each creator.
• Give rebooked creators something new each time, like a new verse design, a seasonal prayer challenge or a holiday collection, so their posts don't repeat.

Where Christian creator programs go wrong

The top brands avoid a few mistakes that trip up smaller programs:

• Missing the church calendar. Faith buyers shop and start new habits around Lent, Easter, Advent and Christmas, and a post that lands a week late misses the moment. Plan creator posts back from those dates and ship product a few weeks early.
• Offering commission-only deals to established creators. In our survey, 63% of marketers said influencers were open to becoming affiliates in 2024. In 2025 that fell to 26%. When you reach out to established creators, offer a flat fee plus commission rather than commission alone.
• Running the affiliate program on autopilot. In our affiliate research, marketers who were "very involved" with their affiliates had 71.5% of them active. "Very hands-off" marketers had 10%. Affiliates post when you give them a reason to, so check in every month with something new to share. For Christian, that could be a new collection, a Lent or Advent challenge, or a TikTok Shop sale.
• Sending affiliates old product. 93% of marketers gift products to affiliates, but almost 30% don't refresh them when something new launches. Send every new design or devotional to your creators before it goes live.
• Getting the theology wrong. Christian audiences notice a misquoted verse or a message that clashes with their tradition, and the comments will say so. Check every verse and reference, and book creators from the same tradition as your buyers, like Catholic creators for a Catholic app.

FAQ

How much does Christian influencer marketing cost?

It depends on platform, following and engagement. Micro-influencers often work for free product plus a fee in the low hundreds per post, or an affiliate commission. Larger creators charge more. Many brands start with gifting plus commission to test fit before committing to flat fees. To estimate what a specific creator is likely to charge, drop their handle into our free Instagram influencer pricing calculator.

Which platform is best for Christian influencer marketing?

Instagram carries most Christian creator work, and 138 of the 238 sponsored posts we analyzed for the five most-searched Christian brands ran there. TikTok matters too: Spiral Bible and God's Love Overcomes ran all 100 of their posts there, and in our survey, marketers rated TikTok videos the highest-performing deliverable (53.2%).

Which Christian brands use influencer marketing?

Hallow, Elevated Faith, Spiral Bible, Love In Faith and God's Love Overcomes are the most-searched Christian brands in the US, and all of them run active creator programs. See the breakdown above for who each one works with.

Should Christian brands work with micro or macro influencers?

It depends on your goal. A launch chasing awareness leans bigger, a conversion play leans smaller and more trusted. In the Christian posts we analyzed, creators under 50k followers got about twice the likes relative to their audience size, so most brands should build their base with micro-influencers (10k–50k followers) and add bigger names for launches.

How do I measure Christian influencer marketing?

Track sales per creator with unique links and codes, then compare revenue against what you paid (fees, product and commission). Our engagement rate calculator and fake follower checker help you vet creators before you spend, and our guide to influencer marketing ROI covers the full calculation.

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