The 12 Best Influencer Marketing Podcasts To Listen To Today

October 9, 2023
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9 min
Author
Momina Asif
Content Writer, Modash
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Want to level up your influencer marketing game?

Or, perhaps become a podcast guest & build your personal brand in the influencer marketing world?

Here’s 12 of the best, with example episodes, links to listen/watch, and more!

1. Creator Partnerships Podcast

Produced by: Modash

Focus on: Real-world examples of how brands are running profitable influencer programs

Listen here: YouTube, Spotify, Website  

The Creator Partnership Podcast is a place for marketers to tell their influencer marketing story. To pull back the curtain, and share the nitty gritty details of how their influencer channel works.

You’ll hear from marketers who are a couple of steps ahead, recalling the big challenges they’ve had & how they solved them.

There are episodes with big influencer marketing brands like Surfshark. And there are unique untold stories from lesser-known marketers who are in the trenches doing great work every day.

The best way to learn is to hear directly from the people who are working on the same things as you, every day.

Here's an example. Avery Schrader (CEO, Modash), talks to Georgia Humphires of Tourlane on her philosophy around influencer relationships management, their influencer selection scorecard, how she gets internal buy-in for resources, and more. Listen here.

Note: want to be a guest? Let Modash know! 🙂

Some of the topics covered so far

  • Managing personal relationships with influencers (at scale)
  • Principles for creatives, briefing, and creative freedom at brands like Surfshark
  • How to reach out & follow up with influencers
  • Scaling profitable brand ambassador programs

2. The Influencer Marketing Factory — The Influence Factor

Produced by: The Influencer Marketing Factory

Focus on: Influencer marketing, creator economy, and social commerce

Listen here: Apple Podcasts, Spotify, and YouTube.

The Influence Factor is a top 1% globally ranked podcast produced by The Influencer Marketing Factory. The experts on the podcast explore creator-led marketing in today's digital realm, data utilization, practical approaches to influencer engagement, and more.

The podcast covers topics such as influencer marketing, the creator economy, social commerce, livestream shopping, and much more. The CEO and Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari, hosts the podcast.

The Influencer Factors shares a new episode every Wednesday.

Some of the topics covered so far

  • TikTok's impact in today's era
  • Marketing with emotion
  • Retaining influence and leveraging the audience

Have a look at the podcast episode where Jessy Grossman, the Founder of Women in Influencer Marketing, discusses and explores various aspects of Jessy's career journey, valuable approaches for community-building and networking, and much more.

3. Cure Media — Influencer Marketing Talks

Produced by: Cure Media

Focus on: Influencer marketing strategies

Listen here: Spotify, Apple Podcasts, Acast

Cure Media, an influencer marketing agency, produced Influencer Marketing Talks. It's a weekly podcast that goes deeper into influencer marketing strategies and discusses why it's such a powerful channel for building trust in your target audience.

Influencer Marketing Talks covers topics relevant to digital marketing, social media, and influencer marketing. The guests share marketing strategies, personal experiences with influencer campaigns, and advice on building and executing marketing campaigns.

Cure Media shares a new episode every Wednesday on the podcast.

Some of the topics covered so far

  • Measuring brand effects in influencer marketing
  • Influencer marketing trends in 2024
  • Getting creative with influencer marketing
  • Navigating the evolution of beauty marketing

This episode of Cure Media discusses how Missguided uses influencer marketing to build a fashion empire with Vicky James, Head of Brand Marketing.

4. Jason Falls — Winfluence

Produced by: Jason Falls

Focus on: Influencer marketing

Listen here: YouTube, Website, Spotify

Winfluence is an influencer marketing podcast that explores influencer marketing trends from a strategic perspective to help your campaign efforts align with driving business value.

The podcast is hosted by Jason Falls, the author of the book "Winfluence: Reframing Influence Marketing to Ignite Your Brand." Jason interviews brand managers, agency strategists, influencer platform vendors, and influencers to uncover the art and science of influencing audiences to try, buy, or think differently.

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value.

Winfluence releases new episodes every Tuesday.

Some of the topics covered so far

  • The tiers of influence marketing and how to leverage them
  • Are influencers critical to a brand's purpose-driven & cause marketing?
  • What impact does AI have on influencer marketing?

Let's look at the following episode, where Rachel Miller, Global Influencer Marketing Lead at SAP, discusses the present and future of B2B influencer marketing.

5. Phyllo — IMpulse

Produced by: Phyllo

Focus on: Influencer marketing strategies and tips

Listen here: YouTube, Spotify, Apple Podcasts  

IMpulse: Influencer Marketing Podcast is hosted by Prateek Panda, VP of Marketing at Phyllo. The podcast includes conversations with influencer marketing leaders and experts on their learnings, tips, and experiences in crafting influencer marketing strategies.  

The podcast covers topics exploring the latest trends in influencer marketing, multi-cultural marketing, and performance-based campaigns.

IMpulse releases new episodes after every two weeks.

Some of the topics covered so far

  • The role of user-generated content in influencer marketing
  • Why brands should be their own influencers
  • Fostering authentic influencer-brand partnerships

Prateek Panda talks to Aaron Costa of Hylink Group on the impact of influencer marketing on consumer behavior.

6. Grin — GRIN Gets Real

Produced by: Grin

Focus on: Digital marketing strategies and campaigns

Listen here: Apple Podcasts, Website, Spotify

The GRIN Gets Real podcast is hosted by Katya Allison and is an excellent resource for marketers looking to scale their influencer marketing campaigns.

The podcasts covers multiple topics, from influencer marketing to eCommerce strategy and everything in between. Each episode features industry experts who share insights and actionable tips to help you achieve your marketing goals.

Some of the topics covered so far

  • How to market beyond data
  • Leveraging ambassadors for effective marketing
  • Using email and SMS marketing effectively

Check out this episode that explores leveraging podcasts as a marketing strategy with Rob Walch at Libsyn.

7. MG Empower — Influencer Marketing Uncovered

Produced by: MG Empower

Focus on: Influencer marketing strategies

Listen here: Spotify, Apple Podcast, YouTube

MG Empower is a global marketing agency that runs the podcast Influencer Marketing Uncovered.

The podcast is your key to the fast-paced world of influencer marketing and beyond. It is specifically made for brands leveraging influencer marketing for their campaigns. The podcast aims to help marketers stay updated on industry trends, keep growing, and get inspired as various experts on the industry, processes, and strategies.

Influencer Marketing Uncovered has new episodes every month.  

Some of the topics covered so far

  • Increasing the power of influence
  • Fashion & sustainability: Making buzzwords matter
  • Bubble Gum Shoes: Marketing lessons from the 80's

Check out this episode where the Director of Innovation and Creative Partnerships of Yahoo Creative Studios, Sam Field, discusses how to onboard non-gaming audiences into immersive experiences.

8. Jessy Grossman — Women in Influencer Marketing

Produced by: Women in Influencer Marketing

Focus on: Business and corporate advice, digital marketing

Listen here: Spotify, YouTube, Apple Podcasts

Women in Influencer Marketing (WIIM) is a networking community on a mission to uplift the influencer marketing industry. The group has grown into a worldwide movement with a foundation in female empowerment and has a corresponding podcast, WIIM Podcast.

Jessy Grossman hosts the podcast and covers hot topics, best practices, trends, and women in business. Listeners can expect fresh perspectives on timely topics from those paving the way in influencer marketing.

WIIM releases new podcasts every week.

Some of the topics covered so far

  • Can you trust management?
  • How to produce a successful live event
  • Should your employee have a side hustle?

Here's an example where Courtney Bagby Lupilin of Little Red Management discusses reality TV influencers.

9. Scott Guthrie — The Influencer Marketing Lab

Produced by: Scott Guthrie

Focus on: Challenges & opportunities in influencer marketing

Listen here: Apple Podcast, Spotify, Google Podcasts

Scott Guthrie is the director of the Influencer Marketing Trade Body — the UK's organization for influencer marketing agencies and influencer marketing platforms. Scott hosts The Influencer Marketing Lab podcast, which covers the trends and issues in the influencer marketing industry.

The podcast covers topics that explore the tech, data, business, key themes, and media coverage of the influencer marketing industry. The podcast also digs into the big business themes surrounding influencer marketing.

The Influencer Marketing Lab has new episodes every week.

Some of the topics covered so far

  • Effective influencer marketing measurement
  • Digital-first talent management
  • Managing creators, connections, and community

Let's look at this episode covering influencer measurement with Steph Money of ThisThat.

10. bCreator — Serious Influence

Produced by: bCreator (formerly Blogosphere)

Focus on: Business side of influencer marketing

Listen here: Apple Podcasts, Website, YouTube  

bCreator is an influencer marketing company helping brands and creators forge direct relationships, build their networks, and grow their business opportunities.

The company has a podcast, bCreator: Serious Influence, which is all about the business side of the influencer industry. The podcast features interviews with influencer marketing experts, brands, and influencers.

The company releases new episodes sporadically, with breaks in between.

Some of the topics covered so far

  • Building followers from scratch
  • How to build brand awareness quickly across the entire marketing mix
  • Cherry-picking the right talent for every activation and moment

In the following episode, Nik Speller, Head of Campaigns at Influencer, discusses budgets, the importance of 'narratives' in influencer marketing, and his predictions for the industry.

11. CreatorIQ — Earned

Produced by: CreatorIQ

Focus on: Influencer marketing and earned media

Listen here: Apple Podcasts, YouTube, Spotify

CreatorIQ is an influencer marketing platform that runs the podcast Earned.

Conor Begley, Chief Strategy Officer at CreatorIQ and co-founder of Tribe Dynamics, hosts the podcast and chats with industry leaders, exploring the marketing strategies behind the most successful beauty and fashion brands in earned media.

The podcast delves into tried-and-true marketing philosophies, the evolution of brand-consumer relationships in the social media era, and insights into the most authentic and compelling ways brands can cultivate impactful influencer communities.

Some of the topics covered so far

  • How creativity and innovation transformed Maesa into the top mass beauty incubator
  • How Forerunner closed a $1B funding round by anticipating what consumers want next
  • Live Nation's Samantha Sichel talks about tapping into live entertainment's influential audience

Look at this example where Halogen Ventures' Jesse Draper discusses why investing in women is not a charity.  

12. Gordon Glenister — Influence: Global Podcast

Produced by: Gordon Glenister

Focus on: Influencer marketing and industry trends

Listen here: Apple Podcasts, Spotify, YouTube

Influence the Global podcast shines a spotlight on the influencer marketing industry. Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA), is a host of Influence.

The podcast gives leading influencers, digital creators, influencer platforms, agencies, legal experts, and brands a platform to share life experiences, insights, and strategies.

The podcast has new episodes every week.

Some of the topics covered so far

  • How to measure influencer campaigns and brand lift
  • Creating and marketing a great podcast
  • Growing your Instagram audience to 1M views in 90 days

Have a look at the following episode, where Adam Rossow, Co-founder of Group RFZ, discusses ways to measure influencer campaigns and brand lift.

Check out these influencer marketing podcasts today!

Influencer marketing is constantly evolving, and staying up-to-date with the latest trends and strategies is crucial for success. This is where podcasts come in!

From tips on building relationships with influencers to insights on measuring the ROI of your campaigns, these podcasts cover a wide range of topics that are sure to help you elevate your influencer marketing game.

So, check out Modash's Creator Partnership Podcast today!

 
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