Top 20 Mom Influencers in South Africa (Jan 2026)

We found 883 mom Influencers in South Africa
These influencers mention 'mom' in their Instagram bio and have audiences primarily in South Africa. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
01/23/2026

1. Zuleika Haniff🧡

South Africa

Mom to @ziyaanrumaiz_ 👩‍👦 Tiktok - @zuleikahaniff_💃🏻 Owner of @lashesbyleika11 😍 🤲🏼🤲🏼♥️

@zuleikahaniff
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Get audience breakdown
Followers
37.7k
Fake followers
34.97%
Engagement rate
1.35%
Average Reel plays
14.2k
Audience gender
male
67.41%
female
32.59%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
77.03%
United States
3.96%
Namibia
3.2%
India
1.03%
Nigeria
0.95%

2. Reneilwe Baloyi

South Africa

✨ Beauty | Skincare | Lifestyle content creator ✨ Mom to @raising_kana.neelo ✨ JHB/PTA🇿🇦 ✨ reneilwelethabo16@gmail.com

@rene.iilwe
@reneilwe.l
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Followers
10.9k
Fake followers
14.61%
Engagement rate
0.49%
Average Reel plays
796
Audience gender
male
39.68%
female
60.32%
Top performing Reels
  1. What is one thing your mom never allowed you to do as a teen or kid? #makeup #makeupideas #makeupartist #makeupaddict #makeuplover #makeuplook #wakeupandmakeup #makeuplovers
    116.9k
  2. These are some of the pictures that never made it to Instagram last year 😅🥹 Pick your favourite frame 🤭 #firsttimemom #girlmom #mom #newbornbaby #baby #babygirl #cute #mommy #mommylife
    546
  3. POV: You were about to take pictures, but someone that depends on you wanted to be breastfed 🤭😅 You are the spark that ignites my world, filling my life with purpose, joy, and unwavering love. From the moment you arrived, I knew that my heart would forever be devoted to you. Your tiny hands, your bright smile, and your curious gaze captivated me, and I was forever changed. As I watch you grow and evolve, I’m constantly amazed by your unique spirit, your infectious enthusiasm, and your compassionate heart. Your kindness, empathy, and creativity inspire me every day to be a better person, to live more fully, and to cherish every moment we share. I promise to always be here for you, to support your dreams, to encourage your passions, and to love you unconditionally. I vow to be your rock, your confidante, and your safe haven, where you can always find comfort, guidance, and acceptance. As you navigate life’s journey, I want you to remember that you are strong, capable, and resilient. You are a bright light in a world that needs your unique gifts, talents, and perspectives. Never lose sight of your worth, your value, and your incredible potential. My love for you is boundless, eternal, and unconditional. I cherish the person you are today, and I’m excited to see the incredible individual you’ll become tomorrow. I love you for your strengths and your weaknesses, for your triumphs and your struggles. You are my everything nnana ❤️. Forever and always, I will be here to love, support, and celebrate you. #girlmom #firsttimemom #makeup #beauty #cute
    449
Engagement rate benchmark
  • Median
Audience location by country
South Africa
91.97%
United States
1.08%
Zimbabwe
0.72%
Namibia
0.58%
eSwatini
0.52%

3. Danél Swart

South Africa

Wifey to 💍@cobusswart Proud mommy of my sweet little boy, and my stillborn angel girl in heaven 👦🏼👼🏻 Advocate🏛

@danelswart1989
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Followers
14.9k
Fake followers
58.44%
Engagement rate
0.94%
Average Reel plays
1.3k
Audience gender
male
48.53%
female
51.47%
Top performing Reels
  1. Ons mooiste dogtertjie, Alana Swart is slapend in Liewe Jesus se arms gebore op 3 Aug 2025, 21:17 en sy het 3.5kg geweeg👼🏻 38 weke en 1 dag💔 Ons harte is seer en stukkend💔 #stillborn #stillbornbutstillloved #mybabyforever #stillbornangel #grieving #38weeks1day
    7.7k
  2. It’s been one month since I held you and said goodbye in the same breath. One month without you feels like a lifetime. One month since my world broke. One month of wishing we could take you home and raise you in our home with your brother... My arms ache for the weight of you, my ears long to hear your first cry. The world moves on, but I am still here, stuck between love and grief, holding on to the memory of you... I will love you until my last day, my beautiful baby girl. Time keeps passing, but my heart is frozen in the moment I lost you. My little Alana girl, I will always grieve, and I will always love you🩷💔🕊 #stillborn #38w1d #stillbirth #babyloss #infantloss #grief #pregnancyloss #stillbornstillloved #babylossawareness #stillbirthawareness #bereavedmother #lifeafterloss #childloss #babylosscommunity #babylosssupport #stillbirthsupport #bereavedparents #griefsupport #loss #griefjourney #pregnancyandinfantloss #pregnancyafterloss #lossmom #pregnancylossawareness
    2.4k
  3. A pain that is indescribable, a pain that destroys every essence of the person you used to be. The moment you let out that scream, the old you leaves your body at the same time💔 #4weeks #stillborn #stillbirth #stillbornangel #stillbornbutstillloved #stillbornbaby #stilllife
    642
Engagement rate benchmark
  • Median
Audience location by country
South Africa
29.77%
United States
18.12%
Brazil
4.63%
Indonesia
3.82%
India
3.66%

4. Crystal Daniels

South Africa

🇿🇦 PTA @itsgivingent

@crystaldrey
@crystaldaniels7866
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Followers
14.7k
Fake followers
39.1%
Engagement rate
0.71%
Average Reel plays
2.1k
Audience gender
male
80.7%
female
19.3%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
76.03%
United States
4.62%
Kenya
1.91%
Namibia
1.61%
India
1.31%

5. Lana Tillack

South Africa

🎥 Creator | Working Mom of✌🏽 ✨️ Style • Home • Family • Travel • Autism 💌 prettybravemom@gmail.com 🔗 Watch My Intro Reel

@prettybravemom
@prettybravemom
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Followers
13.2k
Fake followers
16.44%
Engagement rate
-
Average Reel plays
1.3k
Audience gender
male
7.8%
female
92.2%
Top performing Reels
  1. Monday to Friday, we’re serving golden oldies with a twist because style is forever! Who’s ready for a Valentine’s/Galentine’s Week? 🌸❤️😍✨️🙌🏽 🎥 @by.nicole_s . . . #ValentinesOOTD #GalentinesVibes #DeskToDateOutfits #FashionReel #TimelessStyle
    227
  2. ✨ October Memories – End of Month Recap ✨ 1️⃣ Celebrated Long Service Awards at SAHL – Nothing like serving others and making everyone feel like royalty! 2️⃣ Staycation vibes with my baby girl Harper – Precious quality time we both needed! 3️⃣ Finally got a date with my boyfriend (took some convincing, but totally worth it!) #IYKYK 4️⃣ Test drove the Ford Tremor and, yep I told Bae the next one is staying forever because I’m sold on this brand! 5️⃣ Unlocked my inner makeup artist after an amazing masterclass – Ready to glam up like a pro! 6️⃣ Feeling grateful to be part of an incredible HR team at SAHL. Love the collaboration, the energy, and all the passion we share. 7️⃣ Playdates that take a year to plan? So worth it for those smiles and memories our kids will cherish! @my_life_as_noahs_mama 8️⃣ Honored to receive the Best Fashion Content Award for 2024! Thank you, Purposely Influencing, for the recognition! 9️⃣ Two years into my self-love journey, and I’m embracing every bit of this body. Here’s to pushing her to be the best! 🔟 Learning that protecting my peace is true self-care. Removing myself from spaces where I’m not loved or respected – that’s the goal. Here’s to all the little moments that make up October’s magic! 💖 . . . #PrettyBraveMom #OctoberMemories #SelfLoveJourney #MomLife #EndOfMonthRecap
    214
  3. He may not feature in many of our pictures anymore, but his presence is in everything that truly matters! There are no perfect homes or perfect families, but there are moments, choices, and people that make it all worth it. Nick is that person for us. The quiet strength in our everyday chaos. The man who shows up without needing a spotlight. He works hard, loves deeply, and leads our family with the kind of strength that’s both steady and tender. Grateful for the man of our house! A belated but heartfelt Happy Father’s Day to Nick and to all the dads who hold it down with love and sacrifice, even when no one sees it. Sweet captures from our maternity shoot in 2017 for our precious boy, KLT ❤️ . . . #FathersDay #ManOfTheHouse #NoPerfectFamily #StrongAndTender #DadLove #FamilyFirst
    190
Engagement rate benchmark
  • Median
Audience location by country
South Africa
90.71%
United States
2.51%
United Kingdom
1.03%
Australia
0.54%
United Arab Emirates
0.38%

6. Cleo Marcopoulos Aitken

South Africa

lover, mother, traveller, founder @stylerotate @itsamood.sa 🤎 former COSMO fashion director, forever fashion girlie 💅 cleo@finway.co.za ✉️

@cleopatramarco
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Followers
13.8k
Fake followers
27.32%
Engagement rate
1.69%
Average Reel plays
9.4k
Audience gender
male
29.12%
female
70.88%
Top performing Reels
  1. When you’re the luggage packer, snack provider, outfit planner - and personal assistant to a toddler with a strong opinion on which toy comes with 🥹 Of course I ran out of nappies while on a time crunch to get us out the door for a family weekend away.. But thank goodness for @checkers_sixty60 (I think every mom can relate!) 😅 Lovies Ultra nappies? Straight to my door. Soft, secure and they don’t cost a fortune (which, LBH, is a win when nappies literally go from bum to bin). I may live in chaos… But I left the house looking calm, collected, and like I didn’t just do the whole morning on fast forward. 😅 Thanks to my everyday lifesaver, the Sixty60 app, I made it in time.
Naturally, my order was at the door in under 40 minutes 🙃 By the time Brett pulled up, I was packed and ready 😏 The man had no idea. (Until now maybe 🙃) #CheckersXLovies #LoviesUltra #Checkers
    3k
  2. And then there were four 🤍 On Friday we welcomed our son, Milos Maximilian (3.5kg of pure perfection) - ‘Milo Max’ for short, and our hearts doubled 🥹 His name felt so fitting: Milos (gracious,” “dear,” or “beloved.”) is soft and gentle, while Maximilian (the “greatest”) is bold and strong - a balance we hope he’ll carry with him through life. Milo spent 24 hours in the NICU with fluid on his lungs, and mama couldn’t see or hold him for what felt like ages, post birth. We’re so grateful he was back in our arms the next afternoon 🤗 On day 3, a proud big bro met his baby bro - and no one prepares you for the moment your firstborn meets your newborn - one of the most special moments for us. 🥹🤍 Welcome to the world, our cutie Milo Max.
    2.1k
  3. our team is expanding… 🤍 tommy-theo’s sibling is on their way, arriving this october 🤗
    1.7k
Engagement rate benchmark
  • Median
Audience location by country
South Africa
73.7%
United States
4.35%
United Kingdom
3.13%
Australia
1.53%
Italy
1.26%

7. Kabelo Mohale

South Africa

His Beloved • Wife • Momma Bachelor of Social Science 🎓 Digital Entrepreneur | Speaker 🌸 @beloved_awakened 🌿 📧 : kabelomohaleinspires@gmail.com

@kabello_mohale
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Followers
124.3k
Fake followers
19.61%
Engagement rate
3.29%
Average Reel plays
44.3k
Audience gender
male
7.29%
female
92.71%
Top performing Reels
  1. Plot twist… we’re adding one more to the crew! 🎉 Baby #2 coming soon! 👶🏽💖 Micah is ready to rock the big brother life! 🍼✨
    79.8k
  2. Truly a Blessed Woman✨ Thank You Jesus ♥️🥹
    24.9k
  3. Our hearts have doubled in size, and our lives are forever changed. Into our arms came the tiniest hands and feet — but with them, the weight of heaven’s glory & love and a fresh reminder that God is not only intentional but in the DETAILS! ♥️🥺🤞🏽 Micah is officially a big brother 🤍☺️ We are embracing this sacred new chapter with full hearts and tearful gratitude. Born at 41 weeks, weighing 3.7kg — a supernatural birth that left us in Awe & Wonder. One day, we’ll share the full story… but for now, we simply say: God did it 😭 We are humbled, undone, and deeply honoured to raise another little world-changer. The Lord has been kind. Our miracle is here. And we are forever changed!
    24.6k
Engagement rate benchmark
  • Median
Audience location by country
South Africa
85.39%
Botswana
3.26%
Namibia
1.72%
Zimbabwe
1.4%
United States
1.3%

8. Rolene Strauss

South Africa

Mom and Wife ❤️ Entrepreneur 🙏🏼 Speaker 🎙 Author 🖊 Miss World 2014 🌎 🇿🇦 🕶️ Founder @rssunglasses.official

@rolenestrauss
@rolenestrauss2506
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Followers
324.5k
Fake followers
25.21%
Engagement rate
0.51%
Average Reel plays
96.6k
Audience gender
female
72.72%
male
27.28%
Top performing Reels
  1. What a special day spent with special people 🤗🤍 1) The most beautiful pregnant fairy 2) This woman is absolute goals 3) Love of my life 🤍 4) Special friends 5) Couples galore 6) 7 (one in the making) kids between us three 🤗
    26.8k
  2. Words fail to describe how memorable the last two days have been 🥹 Thank you @demitebow and @timtebow for your incredible hospitality. What an absolute privilege it is to experience the life-saving work being done by the @timtebowfoundation and all their partners! 🙌🏽 All the glory to God! We’ve been having the best time in Jacksonville and it is only going to get better! Tonight was the TTF Celebrity Gala and tomorrow we are hitting the golf course! 🤗⛳️ PS: Is it too obvious that we have a favourite? 🐶🤭 _____________ Dress: @charlottefrancina 😍 Styling: @werner_wessels
    15.5k
  3. 9 years since this incredibly special day 🥹🤍 How is it possible to be even more in love and have even more respect for you? Thank you @officialdanielstrauss for being the world’s best partner in life 🙏🏼 ______________ Taking a trip down memory lane and missing the man who made this very special day possible- Aleit 🥹🙏🏼 A big thank you again to the team who made this day so special ❤️ (Please comment of I didn’t tag you correctly, it’s been 9 years and a lot has changed since then🤭) Aleit Wedding Coordination @aleitevents Laurent on Lourensford Estate @lourensford Manor House on Lourensford Estate Shake and Serve A | Create @acreate_za Stir Food @stir_food AME Simonsig @simonsigwines Something Different Edible Art Secret Diary @secretdiarydesigns OKASIE @okasie To-Netts Cakes by Wade @wadescakes DNG Presentation Staging Joe Photography @joedreyerphoto Vivid Blue @vividbluestudio Bottomless Coffee Band - now @raaf_musiek FJS Productions @fjsproductions Make-up by Alicia Buckle @aliciabuckle_school_of_makeup Top Table Horse and Carriage - Piet Casper Bosman @casperbosmanstudios Biji La Maison @biji_la_maison Gary Rom Hairdressing @garyromhair Jack Friedman Jewelers @jackfriedman1933 Werner Wessels Styling @werner_wessels OTT Transport
    10.1k
Engagement rate benchmark
  • Median
Audience location by country
South Africa
53.45%
India
6.54%
United States
4.16%
Indonesia
2.88%
Philippines
2.63%

9. S'bonakele Thando 🦋

South Africa

MA Graduate 🎓 🇿🇦 Entrepreneur 👩‍💻 brand affiliate @lensmartonline 🕶️

@mis.dq
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Followers
14.5k
Fake followers
17.58%
Engagement rate
0.4%
Average Reel plays
1.1k
Audience gender
female
38.66%
male
61.34%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
69.11%
Namibia
6.35%
Nigeria
5.01%
Ghana
2.61%
Kenya
2.05%

10. Andile Mpisane

South Africa

Professional Footballer @royalam_fc AM10⚽️🇿🇦 EXPENSIVE NUMBER 10.

@andilempisane10
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Followers
959k
Fake followers
50.19%
Engagement rate
3.21%
Average Reel plays
1.1M
Audience gender
male
49.98%
female
50.02%
Top performing Reels
  1. The future is in Safe hands 🙏❤️
    2.7m
  2. It is with immense joy and gratitude that we announce the arrival of a precious blessing in our lives, Messiah Shauwn Junior Mpisane who made a surprise arrival on the 20th of September 2023. This little one has filled our hearts with an overwhelming sense of love and happiness, reminding us of the miracles and blessing from the Messiah. The name “Messiah” holds a profound meaning, resonating deeply with the hopes and dreams we have for our remarkable daughter. In its essence, Messiah represents a chosen one, a savior, or a deliverer. We have given this name to our beautiful daughter as she entered this world with a purpose - to radiate light, love, and compassion to all those she encounters. She is also named after her incredible grandmother, Shauwn, encapsulating qualities that we admire and wish to pass on to our little one. Shauwn is a symbol of resilience, drive, and determination. With this name, we honor the strength and unwavering spirit that runs through generations in our family. To our dearest daughter, may you always feel the love and support that surrounds you. May you grow up with an unshakable belief in your own strength and abilities. May you understand that you are destined for greatness and that your potential knows no bounds. Above all, may you always be safe, protected, and guided by divine grace. With love and blessings, The Mpisanes
    2.5m
  3. iSthixo, isiqalalile iyavula iyavala 🔐
    1.7m
Engagement rate benchmark
  • Median
Audience location by country
South Africa
84.96%
India
2.31%
Indonesia
1%
Botswana
0.92%
eSwatini
0.89%

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11. Nandi Mbatha 🌸

South Africa

- actress | model | TV personality For enquiries: creative@onboardcreative.co.za

@nandii_m
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Followers
861.8k
Fake followers
21.53%
Engagement rate
2.01%
Average Reel plays
85.1k
Audience gender
female
66.92%
male
33.08%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
88.51%
Botswana
1.66%
eSwatini
1.34%
Namibia
0.96%
United States
0.82%

12. Lorraine Moropa

South Africa

⚖️| Law 🚘| @cherysouthernafrica Brand Ambassador 🎓| Cum Laude Drama Graduate 🎬| South African Actress 🎙️| Voice Over Artist

@lorraine.sa
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Followers
816.2k
Fake followers
26.02%
Engagement rate
2.21%
Average Reel plays
87.3k
Audience gender
female
63.14%
male
36.86%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
84.42%
Botswana
2.47%
Lesotho
1.88%
Namibia
1.68%
United States
1.17%

13. Buhle Gugwana

South Africa

DJ (3 Step/ Gqom / Afro-house & Tech) chipi ya peketle peketle 🎶 📞: +27 67 193 4778 || +27 61 158 7101 📧: bookings@theebuhle.com

@theebuhle_
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Followers
810k
Fake followers
23.5%
Engagement rate
2.62%
Average Reel plays
132.2k
Audience gender
male
48.65%
female
51.35%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
63.89%
United States
6.86%
Nigeria
6.35%
Namibia
3.38%
Tanzania
1.81%

14. Liesl Laurie-Mthombeni

South Africa

Radio & TV Presenter 💍 @drmusamthombeni

@liesllaurie
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Followers
804.8k
Fake followers
25.4%
Engagement rate
4.11%
Average Reel plays
398.3k
Audience gender
male
28.59%
female
71.41%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
83.81%
Botswana
1.79%
United States
1.69%
Namibia
1.54%
Nigeria
1.19%

15. Mpumi Mophatlane

South Africa

Wife | Mom | Entrepreneur Founder of @nala_reign_skin_ No Tik Tok, No Face Book

@mpumimops
@mrsmpumimops
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Followers
718.8k
Fake followers
19.3%
Engagement rate
3.62%
Average Reel plays
165.3k
Audience gender
female
83.02%
male
16.98%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
88.42%
Botswana
2.57%
Namibia
1.36%
United States
1.03%
eSwatini
0.89%

16. Paballo Kgware

South Africa

For bookings/enquires: paballomgmt@freshnowagency.com Award-winning Content Creator “No sorry, I khant” NO TWITTER ‼️

@paballokgware
@paballokgware
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Followers
711.8k
Fake followers
15.93%
Engagement rate
2.19%
Average Reel plays
136.9k
Audience gender
male
13.18%
female
86.82%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
88.86%
Botswana
3.34%
Lesotho
1.26%
United States
1.26%
eSwatini
0.59%

17. Kgabang Shalate Sekhabi

South Africa

🇿🇦South African Actress | Singer | Filmmaker 🎓 Film and Television Honours Wits Management: @africacreativeagency My Debut project Out now ⬇️🤗

@shalatesekhabi
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Followers
631.3k
Fake followers
22.99%
Engagement rate
2.77%
Average Reel plays
134.3k
Audience gender
male
32.74%
female
67.26%
Top performing Reels
  1. & it’s official!! Mr and Mrs Zwide 💒🔔 Thank you so much to all who tuned in and thank you for the love you’ve shown to this beautiful love story! From meeting in the dressing room with a stolen Zwide dress on 😂 to walking down the isle! It’s been such a journey and there’s still so much more to come! Thank you to the entire @houseofzwide team for all your hard work in putting this together. It wasn’t easy but we sure made magic! @kagisoyabakwena thank you for your brilliance!! Couldn’t have asked for a better Director to put this vision to life! My princess dreams really came true thanks to the wardrobe and makeup team! Shoki (I 👀) looked incredible!! @dopezuluboi @brenda.mukwevho @house_of_queen_makeup 📸: @mo_pixel @hustlersmultimedia
    127.6k
  2. Wits Edge CONQUERED ✅ God got me here, all the glory belongs to Him. His grace and mercy is unfailing🥹The person I am today is not the person I was when I first stepped through these University gates. I am so proud of the woman standing here today, boy is she strong and capable of anything she puts her mind to. She inspires me so much, whenever I am low, I will look back on this day, on this journey and I will pick myself up again the same way she had to, over and over again. Oh Gosh, there is so much I could say about the challenges I’ve faced throughout the years & even days leading to this point. It’s been a mentally, physically and spiritually taxing journey and there were many times where I really thought I wasn’t gonna make it here. Thank you to my mom and dad, family and my friends for carrying me through till the end. I’m wearing the same gown my dad wore when he graduated here 30 years ago with a BA in Dramatic Arts and here I am with my BA in Film and Television🥰 📸: @mo_pixel Hair & makeup: @remore_hair_
    123k
  3. A time was had ☺️☺️ #heyneighbourfest Day 2 🌈 👖: @micas.official Use my discount code Shalate12 for 12% off
    121.2k
Engagement rate benchmark
  • Median
Audience location by country
South Africa
86.7%
Zimbabwe
3.24%
Botswana
1.93%
eSwatini
1.56%
Lesotho
1.36%

18. Nonkanyiso Conco

South Africa

Award-winning TV Presenter & Podcaster. Producer. Founder of:@laconcoapparel @laconconaturals Management:info@laconco.co.za 🐑❤️🐐

@_laconco
@LaConco_N
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Followers
612.2k
Fake followers
17.33%
Engagement rate
8.42%
Average Reel plays
89.7k
Audience gender
female
89.67%
male
10.33%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
92.81%
Botswana
1.39%
eSwatini
1.13%
Namibia
0.54%
Zimbabwe
0.49%

19. Innocentia Manchidi

South Africa

♥️ God 🎭 Creative 🎓 Linguist

@inno_mm_
@InnoManchidi
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Get audience breakdown
Followers
590.9k
Fake followers
19.53%
Engagement rate
2.27%
Average Reel plays
73.8k
Audience gender
male
31.98%
female
68.02%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
89.86%
Botswana
2.23%
Zimbabwe
1.63%
Lesotho
1.54%
eSwatini
0.94%

20. Vuyokazi Nciweni

South Africa

•Digital content creator •Co-founder of @icartpreowned_sa @vhair_vault •Entrepreneur •RSA🇿🇦 •Reality tv star🎬🎥 •Mother👩‍🍼 Your dreams are valid🌹

@vuyokazi_nciweni
@vuyokazi_nciweni
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Get audience breakdown
Followers
595.8k
Fake followers
24.58%
Engagement rate
11.41%
Average Reel plays
471k
Audience gender
male
67.78%
female
32.22%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
77.06%
United States
4.4%
Nigeria
2.61%
Kenya
2.34%
Botswana
1.37%

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