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Recruitment Audience Fit Isn’t Enough: 5 Critical Factors Marketers Miss When Evaluating Influencers

Audience fit is the #1 factor marketers look for in creators, and it’s the #1 reason collabs flop. Learn how to vet creators beyond audience metrics.

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October 14, 2025

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7 min

Recent Articles

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Recruitment 14 Ways To Find Micro Influencers (Free & Paid Methods!)

October 7, 2025

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14 min

Recruitment The Case for Misfit Influencers: 5 Examples Prove How They Can Be Your Best Performers

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September 23, 2025

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7 min

Insights BFCM Prep Campaigns: What They Are and Why They’re the Cheat Code to Black Friday Success

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September 9, 2025

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10 mins

Insights The Ultimate Black Friday Influencer Marketing Plan (to Keep You Sane)

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September 1, 2025

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7 min

Insights From Pure Chaos to Manageable Magic: 53 Marketers Reveal How They Manage BFCM Influencer Campaigns

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August 28, 2025

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10 mins

Recruitment 7 Influencer Search Mistakes That Are Holding You Back (With Solutions)

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August 21, 2025

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7 min

Return on Influence - Bite-Sized Insights

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Scale your influencer program

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How To Plan Your Influencer Black Friday Campaigns (Month By Month Plan)

5 Ways Brands Kill Influencer Relationships (And How to Fix Them)

How To Find Influencers Using AI

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