Blogs

Do we actually trust influencers? | Creator Trust Report 2026

Do we actually trust influencers? We polled 1042 USΒ adults in June 2026 and asked them about trust, purchase decisions, and what makes creators trustworthy.
Whitney Blankenship
September 30, 2026

Featuring insights from influencer marketing pros. Hear from people who actually do the same job as you.

Melissa Sorby
Writer
Marit Tiesema
Augmentum Media
Anna JΔ™drzejewska
Kyra
Andreea Moise
Hype Maven

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How to Measure Affiliate Marketing and Act on the Results
Phil Norris
October 15, 2026
Tracking
Influencer Conversion Rate: How to Calculate It, Benchmark It, and Improve It
Lizzie Davey
October 15, 2026
Tracking
How to Set (and Defend) Your Influencer Marketing Budget
Phil Norris
October 8, 2026
Strategy
Cost Per Engagement (CPE) in Influencer Marketing: How to Calculate It and When to Use It
Lizzie Davey
October 8, 2026
Tracking
Influencer Marketing Attribution: How to Credit the Creators Driving Your Sales
Phil Norris
October 1, 2026
Tracking
How to Build an Influencer Marketing Dashboard That Matches Your Program
Phil Norris
September 25, 2026
Tracking
Influencer Marketing ROI: How to Calculate, Measure & Improve It
Phil Norris
September 22, 2026
Tracking
Performance-Based Influencer Marketing: How to Make It Actually Work for Your Brand
Lizzie Davey
September 18, 2026
Strategy
How to Track Influencer Performance (Without Living in a Spreadsheet)
Lizzie Davey
September 18, 2026
Tracking
Influencer Engagement Rate: How to Measure It, Judge It, and Verify It
Lizzie Davey
September 17, 2026
Recruitment
How to Measure Influencer Marketing in 5 Steps (From Goal Setting to Reporting)
Phil Norris
September 17, 2026
Tracking
How to Set Up Influencer Discount Codes (Without Losing Track of Who Earned What)
Lizzie Davey
September 16, 2026
Strategy

Popular subcategories

Workflow management

Our articles around automation, workflow, task management, etc.

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Influencer marketing stories

The fluffier testimony style pieces we've done based on surveys and other data

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Influencer management

Specifically managing influencer relationships, building rapport, etc.

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Tracking & Monitoring

All of our articles on measuring campaigns

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