Data & Studies

Study: 6.2 Million fake followers found amongst Finnish influencers

Hybrid Influencer Payments: How to Introduce Performance-Based Incentives in Your Negotiations

7 Expected Black Friday Challenges for Influencer Marketing (And How to Solve Them Like a Pro)

Influencer Trends: The Platforms, Creators, & Content Types Driving ROI in 2026

Influencer Trends: How Brands Balanced Tight Budgets & Creator Needs

The Secret to Long-Term Brand Trust: How to Run an Effective Always-on Influencer Program

Gifting Survey: 74 Marketers Reveal What's Working (and What's Broken)

The Top 6 Influencer Search Challenges (and How to Fix Them)

Track Your Influencer Marketing Like a Pro: 5 Spreadsheets You Need (+ Free Template)

Study: 1.5M Fake followers found from Lithuanias top influencers

Study: 1.1M Fake followers found from Estonia’s top influencers

How Much Do Influencer Marketers Actually Make in 2026? [Full Salary Report Download]

From Pure Chaos to Manageable Magic: 53 Marketers Reveal How They Manage BFCM Influencer Campaigns

Fast, Safe, & Predictable: How Marketers Opted for Quick Wins in 2025

Audience Fit Isn’t Enough: 5 Critical Factors Marketers Miss When Evaluating Influencers

The Black Friday Chaos Tax: What It Is & How to Reduce It

Study: 14 Million fake followers found following Swedens Top influencers

[Survey] Are Creators Really Too Expensive for Black Friday?

7 Pitfalls Influencer Marketers Face When Launching in a New Market (+ How to Avoid Them)

51 Marketers Share How They Reach Out To Influencers

Study: Latvian influencers have nearly 2 million fake followers

Influencer Trends: How Diversifying Your Program Will Lead to Success in 2026

Influencer Trends: 33 Marketers Predict the Biggest Influencer Marketing Challenges in 2025

[Survey] Are Creators Really Over Gifting?

45+ fascinating influencer marketing statistics (salaries, challenges, BFCM stats & more)

35+ Marketers Share Their Brand Ambassador Strategies

29 Marketers Share How They Vet Instagram Influencers

The Gifting Gamble: Barter Deals vs No-Strings Attached

[Survey] Is Influencer Search Actually Getting Harder?

When You Should Stick, When You Should Shift: How to Decide When to Follow a Trend

The Ultimate Black Friday Influencer Marketing Plan (to Keep You Sane)

The State of Influencer Search: What 56 Marketers Are Doing to Find New Influencers

How Influencer Marketing Fits into a Market Expansion: The Complete Guide

The Overfitting Fallacy: How Storyfit Influencers Fix Your Search Problems

How to Use One-to-Many Broadcast Channels in Influencer Marketing (Without Erasing the Personal Touch)

The Modash Survey Program

The Future of Influencer Marketing: 7 Shifts Most Predictions Posts Miss [Based on Survey Data]

Study: Norway’s top influencers have 6.9 Million fake followers

Do we actually trust influencers? | Creator Trust Report 2026

Study: Latvian influencers only reach 50% Latvian audiences

Polish influencers have 23 million fake followers and 2% ER

Instagram Influencer Pricing: 42 Marketers Share How They Figure Out What To Pay

6 Influencer Marketing Tasks AI Makes Easier (And 6 It Can’t Replace)