Top 20 New Zealander Family Influencers on Instagram (Jan 2026)

We found 127 family Influencers in New Zealand
These influencers mention 'family' in their Instagram bio and have audiences primarily in New Zealand. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
01/20/2026
profile picture

1. LUCY JAINE Huntress NZ

New Zealand

-Men’s mental health advocate -Hunting -Fishing -Cooking -Art -Family -Adventure

Followers
46.9k
Fake followers
17.22%
Engagement rate
2.43%
Average Reel plays
40.7k
Audience gender
female
8.92%
male
91.08%
Top performing Reels
  1. 6.7k
  2. 5.7k
  3. 4.7k
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
47.87%
Australia
19.73%
United States
12.18%
United Kingdom
3.9%
Germany
2.07%
profile picture

2. Sarah Wallace

New Zealand

Mostly family life, and a few dress-ups! Mum of 3 🕺👯‍♀️

Followers
36k
Fake followers
22.36%
Engagement rate
3.25%
Average Reel plays
43k
Audience gender
female
74.69%
male
25.31%
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
78.22%
Australia
6.82%
United States
3.41%
India
2.46%
United Kingdom
1.89%
profile picture

3. Your New Zealand Family ✨

New Zealand

📧- nadineynzf.management@gmail.com Sam💁🏻‍♂️Nadine💁🏼‍♀️Atlanta🙋🏼‍♀️Denzel🙋🏼Kylo🐶 A peek into family life in New Zealand and adventures beyond 🌏

profile picture

4. Moe Elmoussawi

New Zealand

💪CEO @xtremenutrition.co.nz 🇳🇿President @NZIFBB Pro League @ifbbproleague_thailand 👊Mr Olympia Judge 🏅2x Mr Olympia top 10 finalist 💖Family first

Followers
18.5k
Fake followers
33.08%
Engagement rate
2.79%
Average Reel plays
6.6k
Audience gender
male
82.31%
female
17.7%
Top performing Reels
  1. 7.6k
  2. 1.5k
  3. 📣📣Sorry but the truth needs to be told. . A Pro card isn’t a license or a certificate in nutrition and coaching! . Unfortunately I have come across many beginners in our sport who thinks pro athletes are automatically qualified to coach and write diet plans. The truth is coaching is not a joke it’s a very serious job that requires knowledge and experience. . This is a big issue and it’s affecting many young athletes who are going to unqualified coaches through social media marketing and they are getting ruined in the process and in many cases they end up leaving the sport very shortly. . Just recently I have seen few diet plans from some of so called coaches that I wouldn’t recommend to my cat 🐈 in terms of calories and the source of calories. . Young athletes needs to understand that in any sport to reach your goals you need to take the right steps and work with the right trainer/coach. . To me a coach is equal in importance to a doctor and while a doctor can’t make mistakes that can cost someone dearly a coach can also destroy your health and body if he /she isn’t qualified. . If you come across a coach who prescribes you coco pops, and high sugar cereals or empty carbs in your diet 8 weeks out of a show know that you are in the wrong hands and if he tries to bully you just let me know haha. . .Be careful and be smart👍 you are an athlete not a baby . #onelife #onebody #besmart #useyourbrain #bodybuilding #bodygoals #fitness #coaching #nutritioncoach #nutritionist #knowledge #experience
    1k
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
20.11%
United States
14.86%
Australia
9.31%
Iran
8.1%
India
4.34%
profile picture

5. BUNS SNH PAPAKURA 🇰🇭

New Zealand

40 years ago my parents came to NZ with ZERO. Thanks for your continued support. Grateful to be serving the local community for the last 20 years. 🙏🏼💛

profile picture

6. Shane Hunter

New Zealand

💙 Family First 💏 In Luv @nsnz_bosslady 📱@nutritionsystems_nz CEO 💪🏽 IFBB PRO Classic Physique

Followers
14.6k
Fake followers
34.04%
Engagement rate
3.42%
Average Reel plays
8.9k
Audience gender
male
76.01%
female
23.99%
Top performing Reels
  1. 9.3k
  2. 973
  3. 932
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
40.94%
United States
14.93%
Australia
13.83%
India
2.91%
United Kingdom
2.89%
profile picture

8. Cat | Hamilton Maternity, Newborn & Motherhood Photographer

New Zealand

📍Photography Studio in Hamilton, NZ Timeless Maternity & Newborn photography that celebrates and empowers the mother. More info/Enquiries here👇🏼

Followers
7.4k
Fake followers
11.19%
Engagement rate
1.33%
Average Reel plays
3.5k
Audience gender
female
89.97%
male
10.03%
Top performing Reels
  1. 38.9k
  2. 700
  3. Realised from some dms that I’ve been sharing small snippets of my daughter’s epilepsy journey, but have never really given you guys an official update. So here’s a little summary 🥰 Just over a year ago (Jan 2023), our wild middle child/eldest daughter, Manawanui, was diagnosed with Epilepsy. It started off with a few seizures in Dec 2022 (which initially we weren’t sure if they were actually seizures) that quickly began to increase in frequency and duration. After a trip to ED and an eeg test, we got the epilepsy diagnosis and began our journey with medication. It’s a journey because treating epilepsy with medication can be quite a unique process as not all medications work and there can be a lengthy process to find the right dosage. (We were increasing on a bi weekly basis for a long time). We had an MRI in July last year which showed Manawanui has what looks to be a focal cortical dysplasia on her right temporal lobe - basically a spot on her brain that didn’t form correctly. This spot/lesion correlates with her seizure presentation and eeg report so we can say with confidence that this is what is causing her seizures. With this news, and because up until late August last year, Manawanui was still having about 1-2 seizures a fortnight while on medication, we found out that she is a candidate for neuro surgery. Neuro (brain) surgery has a really good chance of helping Manawanui live a seizure free life without medication, but obviously comes with its risks. That being said, since October last year, we feel that we may have found the right medication and dose to control her seizures 😅 To help us make an informed decision and learn more about her brain, this week she’s spent the week in starship hooked up to an eeg machine and under medical supervision we reduced medication for them to observe and record a seizure. It will be a while before we get the full report from this week, but once it is ready, we’ll discuss all the pros and cons in more detail with the neuro doctor and go from there. Overall, my husband and I are feeling super positive 🥰 Ultimately, we will have to make a pretty big decision… (cont in comments👇🏼)
    583
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
82.32%
United States
6.57%
Australia
5.15%
United Kingdom
1.01%
Canada
1.01%
profile picture

10. Shakira Baker-Fidow

New Zealand

@pumanewzealand @rogerssportsmanagement @nzwarriorsnrlw “Be Kind” 🌱 God 🙏🏽| Family 🤍

Search & filter 350M+ influencers

Find creators with the perfect audience for your brand using Modash's discovery tools. Try for free, with no credit card required.

profile picture

11. Lashara 🤎

New Zealand

my space of love, passion & inspiration. family | health | mindset | movement | pretty things mama • wife • yoga teacher • trainer @arastudiosnz ♥️

profile picture

12. Shard 🌙

New Zealand

✺ motherhood | wellbeing | heart centred living » women’s holistic coach, yoga teacher, sound-healer ✨ ❊ @soulbird.nz ↡ let’s connect ↡

Followers
4.4k
Fake followers
23.82%
Engagement rate
2.95%
Average Reel plays
-
Audience gender
male
50.58%
female
49.42%
Top performing Reels
  1. 1.7m
  2. 11.9k
  3. 5.6k
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
66.93%
Australia
11.48%
United States
5.15%
United Kingdom
2.67%
India
1.44%
profile picture

15. Tatum Savage

New Zealand

I am Savage Society - PR | Brand | Creative Direction @savagesociety.nz My family is Heirloomacy | @heirloomacy 📧 tatum@savagesociety.co.nz

Followers
3.1k
Fake followers
15.15%
Engagement rate
3.65%
Average Reel plays
3.6k
Audience gender
female
74.29%
male
25.71%
Top performing Reels
  1. 225
  2. 222
  3. It’s hard to put into words what @zambesisince79 means to me - more than just a fashion brand that has resonated with me since I was a teenager, the strength of community @elisabethfindlay has built around Zambesi is remarkable. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Miraculously, I convinced my mother to buy my first piece of Zambesi for my 15th birthday. It was a big ask for Mum who was funding my education on her own but that piece still hangs in me wardrobe as fashionably relevant and pristine as the day I received it. Since then I’ve been fortunate to be part of the #zamfam for many years, and have countless pieces of Zambesi in my wardrobe because they are timeless, beautifully crafted and unlike any other. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The first time I met Liz I dreamt she would make my wedding dress, and some ten years later she designed and handcrafted a bespoke wedding gown that took my breath away. She also custom made the gown I wore the @nzfashionweek runway last week - a piece I have witnessed 3 of my best girlfriends get married in and that I will treasure forever. I was also very fortunate to work with the Zam team for over ten years, creating some very special memories of our own. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To feel honoured to be part of the #zamfam and walk the runway to commemorate their vision is an understatement. A truly family-run business that has my heart, as do the people behind it @elisabethfindlay @nevlay @marissafindlay @daynemjohnston Congratulations on 40 years of humbleness, inclusiveness, and the finest damn collections this country has ever seen. @zambesisince79 we adore you 🖤
    214
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
76.26%
Australia
8.85%
United States
4.96%
United Kingdom
1.82%
Indonesia
0.74%
profile picture

16. Carl Buck

New Zealand

🙏🏾 God | Family | @hoop33nz 🏀 Trainer | Mentor 📈Elevate Games & Mindset 🔥 Fundamentals To Elite Skills 📍Auckland, NZ | DM for trainings

Followers
2.7k
Fake followers
18.2%
Engagement rate
7.13%
Average Reel plays
8.6k
Audience gender
male
74.58%
female
25.42%
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
61.73%
United States
25%
Australia
3.77%
United Kingdom
1.12%
Germany
0.56%
profile picture

17. Nikki Jay McCully

New Zealand

Fitness, family and my life in squares. Sharing the things I love Online cheerleader and Fitness Coach @sistazofsteel @mccully____ 💍 NZ 🇳🇿

Followers
2.6k
Fake followers
32.55%
Engagement rate
2.49%
Average Reel plays
-
Audience gender
male
38.1%
female
61.9%
Top performing Reels
  1. 555
  2. 308
  3. 266
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
39.87%
United States
9.43%
Australia
7.79%
United Kingdom
5.25%
Brazil
3.12%
profile picture

20. Catherine Smith

New Zealand

NZ māmā & photographer ❤️ @catherinesmithphotography Just here trying to build a business and life I love ✨ Family | Gratitude | Health | Mindset

Followers
1.6k
Fake followers
19.88%
Engagement rate
6.76%
Average Reel plays
3.1k
Audience gender
female
68.6%
male
31.4%
Top performing Reels
  1. 461
  2. 337
  3. 290
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
72.57%
Australia
7.47%
United States
6.65%
United Kingdom
2.05%
India
1.13%
FAQ
Frequently asked questions
How do I find Family influencers in New Zealand?
Who are the top Family influencers in New Zealand?
How can I see more detailed data about these influencers?

End-to-end influencer marketing platform for Shopify

14-day free trial • No credit card required