Top 20 New Zealander Beauty Influencers on Instagram (Sep 2026)

We found 136 beauty Influencers in New Zealand
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in New Zealand. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
09/22/2026
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1. ANNALEE KEMSLEY

New Zealand

• NZ makeup artist💄 • Testing beauty so you don’t have to • Mum life, outfits & gardening in between • Brides → @makeupbyannalee • Rep @johnson_laird

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3. Jessie Gurunathan

New Zealand

Millennial living out my midlife plot twist 💫 Beauty, Lifestyle & Wellness ADHD + Perimeno Kiwi/Malaysian/South Indian 💁🏽‍♀️+🐶+🙋🏼‍♂️

Followers
24.3k
Fake followers
29.57%
Engagement rate
1.04%
Average Reel plays
8.1k
Audience gender
female
56.51%
male
43.49%
Top performing Reels
  1. I'M BACK! (if you noticed I've been MIA, otherwise just pretend you noticed 😂) It's amazing how much can change in 6 months. For a while, my body & spirit were so broken, I just couldn't imagine a way out or ever feeling happy or whole again. The best thing I ever did was remove all the noise and focus on putting one step in front of the other. I'm not sure if I'll ever feel comfortable fully sharing everything I've had to navigate and overcome. Sometimes, our most vulnerable pieces aren't meant to be put out into the world for everyone to pick apart and dissect. The time offline was so needed. It meant I didn't have to try and show up and paint a smile on my face when everything inside me was in pieces. If you've been here for a while, you'll know I'm not good at pretending to be something I'm not. I really didn't know if I belonged in this space anymore, if I was too old, too jaded and just too burnt out. After all, I was only 21 years old when my life completely changed, and I won a reality TV show. All my growing up, my mistakes, and my milestones have been kind of publicly documented in a way. From gossip magazines and shitty tabloids, I never really had any control of the narrative because social media wasn't a thing back then. Looking back, that's actually so far from normal, I've had to acknowledge just how deeply that's impacted and shaped my identity, my self-worth & my mental health. Imagine being 40 and only just beginning to figure out that I don't have to prove myself to anyone but MYSELF?! So here I am, now freshly turned 41 & finding my way back to myself. This is my new era of really truly giving less f@#ks and leaning into whatever makes me feel whole and happy. Feel free to stick around, or leave if you don't want to see a middle-aged woman step into her power 😎✨️
    38.8k
  2. THIS CHAT IS ABOUT NAVIGATING LIFE WITHOUT CHILDREN & THE PERSONAL JOURNEY I HAVE BEEN ON. It's me at most vulnerable & I have avoided getting this deep for the longest time because after years of judgement, assumptions and insensitive questions, I just felt worn out and found it easier to avoid the subject altogether. But my friend @danni___duncan has come into 2022 with a new level of unapologetic radical honesty that's been inspiring to witness. She's been facilitating some incredibly insightful conversations over on her page all around her choice to be intentionally "child free and happy" It's ruffled some feathers; it's made some women feel attacked and judged for choosing a different life path to Danni's. It's been super interesting to observe the negative feedback and reactions that she gets for simply living her life in a way that feels fulfilling to her. I got tagged yesterday in a story thread from her page because some of her followers had mentioned I was someone who didn't have children that apparently inspires them. This meant a lot to know that me just showing up as myself on here somehow inspires some of you. Like Danni, I also receive a lot of negative comments and judgement for my life choices. So I decided last night to get REAL HONEST and rip the band aid right off. I got vulnerable and spoke my truth. I couldn't sleep for ages worrying about whether I said the right thing and hoping I hadn't offended or hurt anyone in the process. Well this morning I woke up to a flood of messages from so many women. Both from mothers and women just like me and far out I've been blown away by the meaningful and raw conversations. I've decided to make this a permanent post on my feed so that we all have a safe space to share, listen, learn and connect with one another. I'd love to know how you feel about what I shared (swipe to read all the story slides I posted last night) I know this might feel a little uncomfortable, but the more we have the courage to talk openly about this sensitive topic, the more we normalise it and help break some of the shame and stigma ❤️
    3k
  3. 2.1k
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
39.17%
United States
9.68%
Australia
9.07%
India
5.9%
United Kingdom
4.37%
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4. Jasmine 🦢

New Zealand

23 soft life🪽 wife & mother of 2 living in nz lifestyle | beauty secrets | travel ✉️: jasriocollab@gmail.com

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5. alannahwwatson 💫

New Zealand

(THIS IS MY ONLY INSTAGRAM ACCOUNT) Beauty Therapist●Model●Dancer🌈 New Zealand 🌎 Having a good heart goes a long way 🩷

Followers
13.2k
Fake followers
35.67%
Engagement rate
1.56%
Average Reel plays
3.9k
Audience gender
female
25.64%
male
74.36%
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
62.29%
United States
10.9%
Australia
5.45%
United Kingdom
2.78%
India
1.6%
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6. Shiree

New Zealand

Style, beauty, colour, & skincare lover. Mama to three 22/20/17 Self-confessed halloumi addict.

Followers
11.6k
Fake followers
16.89%
Engagement rate
1.18%
Average Reel plays
1.1k
Audience gender
female
88.76%
male
11.24%
Engagement rate benchmark
  • Median
Audience location by country
United States
44.95%
United Kingdom
10.51%
New Zealand
10.18%
Australia
5.01%
Sweden
4.61%
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7. 𝕷𝖊𝖆𝖓𝖓𝖊 𝕷𝖊 𝖘𝖚𝖊𝖚𝖗

New Zealand

📍 NZ 𝕃𝕚𝕗𝕖𝕤𝕥𝕪𝕝𝕖 𝕓𝕝𝕠𝕘𝕘𝕖𝕣, 𝔽𝕒𝕤𝕙𝕚𝕠𝕟, 𝔹𝕖𝕒𝕦𝕥𝕪, 𝕗𝕚𝕥𝕟𝕖𝕤𝕤 @musclenation 𝔸𝕗𝕗𝕚𝕝𝕚𝕒𝕥𝕖 𝕞𝕖𝕞𝕓𝕖𝕣 𝙈𝙪𝙨𝙘𝙡𝙚𝙉𝙖𝙩𝙞𝙤𝙣 𝙡𝙚𝙖𝙣𝙣𝙚134

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8. Jess 🌼 | UGC & Brand Partnerships

New Zealand

Mama of two | Auckland 📍 Home, Family , Fashion & real-life chaos Multi- Niche UGC + brand content that connects ✨ 📧 keepingupwithjesss.pr@gmail.com

Followers
10.6k
Fake followers
13.63%
Engagement rate
1.23%
Average Reel plays
1.2k
Audience gender
female
89.53%
male
10.47%
Top performing Reels
  1. 468
  2. 276
  3. 259
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
54.72%
Australia
36.05%
United States
2.82%
United Kingdom
2.02%
Indonesia
0.62%
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9. Ingrid Masters

New Zealand

Making memories, taking snaps, sipping wine - loving Louie & Toby 🤍🪩 curated chaos, capturing the beauty in the little things. NZ

Followers
8.2k
Fake followers
16.28%
Engagement rate
1.99%
Average Reel plays
14.8k
Audience gender
female
68.16%
male
31.84%
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
81.4%
Australia
7.49%
United Kingdom
1.94%
United States
1.81%
Canada
1.03%

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11. Shikha Vala

New Zealand

Just a brown girl living her life 🤎 Beauty • Outfits • Little travels ✈️ Architect life in between 🏗️ Collabs: shikhavala18@gmail.com 📍New Zealand

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12. Courtney Sammut 👩🏻‍🦰

New Zealand

New Zealand 🇳🇿 Registered Nurse ⭐️🩺🏥 Queen of work-life balance 🧚‍♀️ Fashion, Events, Lifestyle, Self-care, Beauty, Matcha 🍵📸

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13. JESS WILSON x OSASSY

New Zealand

2000 Autech S15 27 Auckland, NZ 📍 @alexwberry 💞 Beauty&fashion account: @jessicakriste_ 💄💋

Followers
7.4k
Fake followers
19.61%
Engagement rate
12.58%
Average Reel plays
10.6k
Audience gender
female
14.89%
male
85.11%
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
25.88%
United States
23.37%
Australia
9.84%
United Kingdom
7.41%
Canada
3.89%
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14. Elle

New Zealand

skincare | makeup | self-care | travel 🇮🇩 roots | 🇸🇬 memories | 🇳🇿 life 🌸 Mama of 2 👧👦 Award-winning beauty blogger💄 Auckland. NZ

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15. Joanne Rose | NZ 💌

New Zealand

part time OT girl, full time IT girl Events, Beauty, Lifestyle, Fashion 🫧🪩🎀💌💿💋 | AKL, NZ 💌: joannemutanda@gmail.com

Followers
6.4k
Fake followers
27.74%
Engagement rate
6.25%
Average Reel plays
5.5k
Audience gender
female
53.66%
male
46.34%
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
43.29%
United States
18.05%
Australia
11.53%
Nigeria
6.71%
United Kingdom
3.12%
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16. cerisekelseyy

New Zealand

✨ be yourself, everyone else is taken ✨ professional hyperfixator | your new best friend dunedin | cerisekelsey@icloud.com

Followers
6.2k
Fake followers
23.66%
Engagement rate
1%
Average Reel plays
2.6k
Audience gender
female
75.15%
male
24.85%
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
40.36%
United States
26.49%
Australia
7.21%
United Kingdom
3.6%
Canada
2.7%
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17. Seba Dilaimi

New Zealand

Solo mum, Teacher, Plus Size Hijabi Iraqi Kiwi living in Auckland || NZ TikTok: 200k+ (@mama.seebz) 📧 mama.seebz@gmail.com

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19. Megan Bedford - Beauty Editor💋

New Zealand

Kiwi beauty editor dedicated to breaking down what’s new & what good 💄💋 Beauty @mindfoodmag & @mindfoodstyle 📖 💍 to @rossbobby & 👨‍👩‍👦 to Riley

Followers
4.9k
Fake followers
26.86%
Engagement rate
1.27%
Average Reel plays
1.3k
Audience gender
female
81.17%
male
18.83%
Top performing Reels
  1. 654
  2. 569
  3. 476
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
71.26%
Australia
6.84%
United States
6.47%
United Kingdom
2.38%
Italy
0.99%
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20. KRYSTINA SHAMSUL

New Zealand

Aspire to inspire💫🪄 💌krystinashamsul@gmail.com

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