Top 20 New Zealander Beauty Influencers on Instagram (Oct 2026)

See beauty creators with possible affiliate signals

We found 136 beauty Influencers in New Zealand
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in New Zealand. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
10/21/2026
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1. ANNALEE KEMSLEY

New Zealand

• NZ makeup artist💄 • Testing beauty so you don’t have to • Mum life, outfits & gardening in between • Brides → @makeupbyannalee • Rep @johnson_laird

@annaleekemsley
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Get audience breakdown
Followers
44.6k
Fake followers
24.13%
Engagement rate
1.24%
Average Reel plays
24.4k
Audience gender
female
93.28%
male
6.72%
Top performing Reels
  1. 🤷‍♀️it’s giving Gru
    9.6k
  2. Event season is here, and as always, I’m giving my clients’ skin the ultimate glow-up with a boost of hydration to keep it fresh, plump, and radiant all day long 💦 Skincare is the real secret to makeup that looks skin-like, lasts for hours, and stays beautifully hydrated — and the @neutrogena_anz Hydro Boost range is such a great (and affordable!) duo to help you achieve just that. #HydroNation #HydroBoost #Ad Thank you to my beautiful model - Leila 💙
    4.3k
  3. This was going to stay in drafts, but feeling pretty proud of how far I’ve come with my journey through postpartum/depression (which I know I haven’t really spoken about on here) it can be a really rough road. Healing isn’t linear. With time, support, and self-kindness, I’ve found my way back to feeling like me again - mind and body. To any mama struggling right now: you’re not alone, and brighter days do come 💛
    3.7k
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
44.27%
Australia
15.42%
United States
14.53%
United Kingdom
4.78%
Canada
1.87%
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2. F A T I M A S A V E A 🦋

New Zealand

Lifestyle | Beauty | Mum-Life Iraqi living in New Zealand Represented by @johnson_laird

@_timasavea
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Get audience breakdown
Followers
39k
Fake followers
23.5%
Engagement rate
1.35%
Average Reel plays
28.3k
Audience gender
female
67.84%
male
32.16%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
53.54%
Australia
12.02%
South Africa
5.28%
France
4.7%
United States
3.89%
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3. Stacey Beatson - Personal Stylist - Tastemaker - AKL NZ📍

New Zealand

Ageless style and beauty inspiration Buy Beautifully - Style Simply Image Consultant|Personal Shopping|Color Consultant - New Zealand

@staceybeatsonstylist_
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Get audience breakdown
Followers
31.8k
Fake followers
21.46%
Engagement rate
1.04%
Average Reel plays
12.8k
Audience gender
female
94.39%
male
5.61%
Top performing Reels
  1. Can you imagine how happy I was to be sent a big diamond by @davidbeckham 😆🤸 #staceybeatsonstylist #personalstylist #personalshopper #auckland #newzealand
    4.1k
  2. How many times have I seen in closets pieces that were almost right? Or what about that item we were coveting but decided it was too expensive and so we end up purchasing two or three items that are similar, but they are not it! Don’t settle ladies, in love, life or style. I was given these wise words by a friend @kaylenesubritzky many years ago and now I share it with you “good is the enemy of the best” good feels safe, good feels comfortable but good also keeps you circling. The right relationship doesn’t feel like you’re convincing yourself and neither does the right garment x you know when you know x and if you don’t know, it’s not it x save or share with a friend you think might want to hear this #staceybeatsonstylist #valentines #dating #auckland #newzealand
    3.1k
  3. This weekend has been very reflective for me and I certainly missed sharing Waitangi Day with mum yesterday. I had a photo shoot today with @neilgussey and that also bought some reflective moments. Not so much why am I here, but more about what I need to share in order to keep my social media authentic and meaningful. Yes this post is a reintroduction but it’s also a reminder that there is way more depth and beauty inside a woman than what we see in a sizzle reel! We never really know what is going on in people’s lives unless we take the time to care and share. So here I am sharing a little bit about me and I hope it in some way encourages you 💕 arohanui Stacey #staceybeatsonstylist #personalstylist #ahipara #auckland #newzealand
    2.1k
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
43.36%
Australia
23.91%
United States
11.31%
United Kingdom
5.39%
South Africa
1.75%
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4. Lochie Stonehouse

United States

beauty consultant @thewallgroup tal@thewallgroup.com

@lochiestonehouse
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Get audience breakdown
Followers
28.5k
Fake followers
24.88%
Engagement rate
2.31%
Average Reel plays
25.2k
Audience gender
female
57.12%
male
42.88%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
26.78%
New Zealand
13.49%
United Kingdom
8.17%
Australia
7.23%
France
4.31%
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5. 𝔐𝔞𝔎𝔢𝔫𝔷𝔢𝔢🦇

New Zealand • 28 • 🩶 𝔏𝔦 🩶 • Tattoo Collector🗡️• Crafty Witch🪡 • Makeup Enthusiast • 𝔰𝔭𝔬𝔬𝔨𝔶 𝔥𝔢𝔞𝔯𝔱 🎃 • Alternative Fashion 🕸️ • ℭ𝔥𝔬𝔬𝔰𝔢 𝔎𝔦𝔫𝔡𝔫𝔢𝔰𝔰 🧡

@illicitbehaviour
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Followers
27.6k
Fake followers
27.96%
Engagement rate
42.43%
Average Reel plays
3.2k
Audience gender
female
67%
male
33%
Top performing Reels
  1. ℌ𝔞𝔭𝔭𝔶 𝔙𝔞𝔩𝔢𝔫𝔱𝔦𝔫𝔢’𝔰 𝔇𝔞𝔶, 𝔩𝔬𝔳𝔢𝔯𝔰 💘 I’ve wanted to try a look like this FOREVER! It’s not perfect, but it was so much fun, and Valentine’s Day felt like the perfect excuse for some love themed whimsy 🥰 Eyelashes are ‘Siren’ from @hellbitesbeauty, code ‘illicitbehaviour’ will get you a discount! *Gifted ✨ Pumpkin hair is created using ‘Fire Opal’ from @directionshair 🧡 *Gifted #valentinesday #valentinesmakeup #valentines #alternative #altgirl
    -
  2. Freshly baked cookies, book talk, and lots of crafting makes for the perfect Galentine’s Day 📚❤️ AD: Created using my Cricut Maker 4 and Cricut Permanent Vinyl ❤️ All of these fonts and designs are available in Design Space *Gifted by @cricut_anz All Cricut products used are available from @spotlightstores! @cricut #cricut #cricutcrafts #romantasy #galentinesday #bookishcrafts
    -
  3. Feeling like a baddie in the comfiest Sunday fit ❤️‍🔥 Outfit details ✨ Top: @cass.danson Skirt: @dangerfieldclothing Shoes: @nike Sunglasses: @vooglam * Purse: @kmart.nz *Gifted #altgirl #alternative #alternativefashion #grwm #altfashion
    -
Engagement rate benchmark
  • Median
Audience location by country
United States
41.07%
New Zealand
16.05%
United Kingdom
11.44%
Australia
10.52%
Canada
4.23%
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6. Jasmine 🦢

New Zealand

auckland, nz🪽 lifestyle | beauty secrets | timeless fashion ✉️ jasminerionz@gmail.com

@jasminerio__
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Get audience breakdown
Followers
15.6k
Fake followers
26.54%
Engagement rate
4.25%
Average Reel plays
15.1k
Audience gender
female
79.63%
male
20.37%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
65.68%
Australia
18.7%
United States
6.42%
Fiji
1.64%
Samoa
0.76%
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7. alannahwwatson 💫

New Zealand

(THIS IS MY ONLY INSTAGRAM ACCOUNT) Beauty Therapist●Model●Dancer🌈 New Zealand 🌎 Having a good heart goes a long way 🩷

@alannahwatsonnz
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Get audience breakdown
Followers
13.1k
Fake followers
35.67%
Engagement rate
1.89%
Average Reel plays
3.9k
Audience gender
female
25.64%
male
74.36%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
62.29%
United States
10.9%
Australia
5.45%
United Kingdom
2.78%
India
1.6%
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8. 𝕷𝖊𝖆𝖓𝖓𝖊 𝕷𝖊 𝖘𝖚𝖊𝖚𝖗

New Zealand

📍 NZ 𝕃𝕚𝕗𝕖𝕤𝕥𝕪𝕝𝕖 𝕓𝕝𝕠𝕘𝕘𝕖𝕣, 𝔽𝕒𝕤𝕙𝕚𝕠𝕟, 𝔹𝕖𝕒𝕦𝕥𝕪, 𝕗𝕚𝕥𝕟𝕖𝕤𝕤 @musclenation 𝔸𝕗𝕗𝕚𝕝𝕚𝕒𝕥𝕖 𝕞𝕖𝕞𝕓𝕖𝕣 𝙈𝙪𝙨𝙘𝙡𝙚𝙉𝙖𝙩𝙞𝙤𝙣 𝙡𝙚𝙖𝙣𝙣𝙚134

@leanne___lesueur
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Get audience breakdown
Followers
10.8k
Fake followers
20.49%
Engagement rate
2.48%
Average Reel plays
2k
Audience gender
female
76.08%
male
23.92%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
51.72%
Australia
17.2%
United States
12.98%
United Kingdom
3.77%
India
1.93%
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9. Rebecca Elliott-Sumaru | UGC Creator

New Zealand

• SAHM + yapper + creative brain   • Lifestyle • Beauty • Fashion • Food • 📩 rebeccaannelliott@hotmail.co.nz

@the_sumarus
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Get audience breakdown
Followers
9k
Fake followers
17.75%
Engagement rate
1.25%
Average Reel plays
2.1k
Audience gender
female
91.53%
male
8.47%
Top performing Reels
  1. THE FLYING CAKERY HAS LANDED 🩷✈️ To celebrate our launch, we’re giving away TWO cakes! one for you, and one for you to send to a friend anywhere in NZ. To enter: • Follow @theflyingcakerynz • Like this post • Tag the friend you’d send your second cake to Each comment is another entry, so feel free to tag more than one person 🩷 Beautifully packaged, made with quality ingredients, and delivered NZ-wide. Winner announced 30th August Good luck! 🩷 NZ only. This giveaway is not sponsored, endorsed or administered by Instagram.
    429
  2. Mornings like this ✨ An incredible rooftop breakfast with the team from Medik8 learning about their CSA philosophy - a simple approach to skincare using vitamin C, sunscreen and vitamin A. Left with a little skincare routine refresh and some new products to try… including their new Niacinamide Peptides 👀 Always love events where you leave having learnt something, and in great company 🫶🏼 Thank you for having us 🤍 @medik8 @mediajam PR|Event
    154
  3. When the gals leave the chat… effortlessly ✨ 💄
    123
Engagement rate benchmark
  • Median
Audience location by country
United States
41.65%
Australia
19.17%
New Zealand
16.76%
United Kingdom
5.66%
Canada
5.25%
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10. Ingrid Masters

New Zealand

Making memories, taking snaps, sipping wine - loving Louie & Toby 🤍🪩 curated chaos, capturing the beauty in the little things. NZ

@ingridmasters
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Get audience breakdown
Followers
8.2k
Fake followers
16.28%
Engagement rate
2%
Average Reel plays
14.8k
Audience gender
female
68.16%
male
31.84%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
81.4%
Australia
7.49%
United Kingdom
1.94%
United States
1.81%
Canada
1.03%

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11. Daisy Heremaia•The Mumpreneur NZ

New Zealand

Te Whanganui-A-Tara 📍 • FOOD • BEAUTY • LIFESTYLE • Mama of 4 Boys • Twin Babies 📧Collabs/PR • daisyheremaia@icloud.com

@daaaze__
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Get audience breakdown
Followers
8k
Fake followers
8.03%
Engagement rate
1.37%
Average Reel plays
2.7k
Audience gender
female
84.01%
male
15.99%
Top performing Reels
  1. Tag someone who’s been talking about starting a business! My page is for YOU! #nzsmallbusiness #businessgrants #SME #entrepreneur #mama
    3.4k
  2. Capital The Label out in the Capital 🔥 @capital_the_label
    2.2k
  3. @astonnorwoodgardens Autumn Valley! For THREE WEEKS only! I guess you’re going tonight? An amazing experience for all ages The owner said at their last event, Blossom Valley 🌸 she recorded the youngest visitor being 8 days old & the eldest being 96! Smiling ear to ear the entire time it’s one of those experiences you have to EXPERIENCE to feel the feeling it gives you. Straight ✨VIBES✨ Entry is - $12.50 for an adult $5.00 for a child & under 3’s free A garden Center & Cafe Wedding Venue Function Venue Restaurant Clay shooting & Archery This place is just worth visiting on a normal day ✨ #AutumnValley #UpperHutt #nz #lights #gifted
    1.4k
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
87.08%
Australia
6.46%
United States
1.55%
Fiji
0.78%
South Africa
0.78%
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12. Seba Dilaimi

New Zealand

Solo mum, Teacher, Plus Size Hijabi Iraqi Kiwi living in Auckland || NZ TikTok: 200k+ (@mama.seebz) 📧 mama.seebz@gmail.com

@mama.seebz
@MamaSeebz
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Get audience breakdown
Followers
8k
Fake followers
19.64%
Engagement rate
2.38%
Average Reel plays
-
Audience gender
female
81.25%
male
18.75%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
63.92%
Australia
9.18%
United States
3.16%
Morocco
1.9%
Saudi Arabia
1.58%
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13. Courtney Sammut 👩🏻‍🦰

New Zealand

New Zealand 🇳🇿 Registered Nurse ⭐️🩺🏥 Queen of work-life balance 🧚‍♀️ Fashion, Events, Lifestyle, Self-care, Beauty, Matcha 🍵📸

@courtz_sammut
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Get audience breakdown
Followers
7.6k
Fake followers
14.58%
Engagement rate
2.25%
Average Reel plays
6.7k
Audience gender
female
48.8%
male
51.2%
Top performing Reels
  1. A GRAND day out at TAB Karaka Millions with @thegrandtournz 💗 the rain didn’t stop us! Ultimate festival vibes trackside 🐎🧲 with epic djs @mikeyymusicc @_chriskeene @brotherhoodjz bringing the energy! 💥 AD See you at the next one ♥️ NZCIS Wellington Cup Day - Trentham (31st January) & Champions Day - @ellerslieraces (7th March)
    958
  2. @thegrandtournz is HERE, with beats and BIG energy! Where racing meets rhythm 🏇✨ AD Please help me choose a dress to wear to the @ellerslieraces for TAB Karaka Millions on the 24th of January, comment your choice below! 🩷 Hope to see you there 🫶🏻🐎✨ Upcoming Grand Tour racedays: NZCIS Wellington Cup Day (Trentham) and Champions Day (Ellerslie) – ft. UK superstar @example, how EPIC 💥 #thegrandtournz #makeitgrand #ellerslieraces #tabkarakamillions
    878
  3. What’s cooking good looking?! 😏 #courtzcancook Book an Adult Only baking class now at @chelseasugarnz 🍒 with the one and only @mancancooknz
    752
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
86.84%
Australia
5.13%
United States
2.7%
United Kingdom
1.58%
Fiji
0.46%
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14. JESS WILSON x OSASSY

New Zealand

2000 Autech S15 27 Auckland, NZ 📍 @alexwberry 💞 Beauty&fashion account: @jessicakriste_ 💄💋

@_osassy
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Get audience breakdown
Followers
7.3k
Fake followers
19.61%
Engagement rate
12.63%
Average Reel plays
10.6k
Audience gender
female
14.89%
male
85.11%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
25.88%
United States
23.37%
Australia
9.84%
United Kingdom
7.41%
Canada
3.89%
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15. Joanne Rose | NZ 💌

New Zealand

part time OT girl, full time IT girl Events, Beauty, Lifestyle, Fashion 🫧🪩🎀💌💿💋 | AKL, NZ 💌: joannemutanda@gmail.com

@joannerose_
@joannerose_
Check contact details
Get audience breakdown
Followers
6.8k
Fake followers
27.91%
Engagement rate
5.14%
Average Reel plays
5.1k
Audience gender
female
53.72%
male
46.28%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
43.29%
United States
18.05%
Australia
11.63%
Nigeria
6.62%
United Kingdom
3.12%
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16. cerisekelseyy

New Zealand

🍒 your new best friend from NZ🥝 beauty • lifestyle • unboxings • @redbullnz come along for the side quests✨💛 📍dunedin | cerisekelsey@icloud.com ♥️

@cerisekelseyy
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Get audience breakdown
Followers
6.3k
Fake followers
24.05%
Engagement rate
1.01%
Average Reel plays
3.2k
Audience gender
female
75.03%
male
24.97%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
40.18%
United States
26.67%
Australia
7.21%
United Kingdom
3.42%
Canada
2.7%
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17. Cassidy

New Zealand

Makeup, beauty & life 💖 | Auckland, New Zealand 🌳 | @mrpussandbernard 🐈

@cassidyheff
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Followers
5.2k
Fake followers
22.95%
Engagement rate
292.84%
Average Reel plays
2.5k
Audience gender
female
74.79%
male
25.21%
Top performing Reels
  1. Who will i become next?! Some of my top character transformations! Which is your favourite? Plus a surprise at the end. 🥰🤪 . . . . #twitchgirls #gamergirl #gamergirlsofinstagram #girlgamer #twitchstreamersofinstagram #twitchkitten #animegirl #egirl #egirlaesthetic #curvygirl #curvy #curves #hourglassfigure⌛️ #weeb #waifu #viral #cutegirls
    13.7k
  2. At least the @pinkyparadisedotcom contacts look good 😭✨️👀 #makeupfail #makeuptransformation
    698
  3. Four years ago today I did this makeup look! 😳 I am kind of keen to get back in to my makeup looks. Would you like to see new looks? Also hi, it's been a while 🫣✨️ #halloween . . . . . #catssidy #makeupcreators #31daysofmehronhalloween #twitchnz #twitchtv #specialeffects #twitchgirls #twitchcreative #thehorrorhub #newzealandmakeupartist #twitchnz #halloweenmakeup #specialeffectsmakeup #100daysofmakeup #undiscoveredmuas #everydayishalloween #halloweeninspiration #beautywellnesstribe
    272
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
35.09%
United States
23.06%
United Kingdom
6.1%
Australia
4.78%
Brazil
3.13%
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18. Megan Bedford

New Zealand

Kiwi beauty editor dedicated to breaking down what’s new & what good 💄💋 Beauty @mindfoodmag & @mindfoodstyle 📖 💍 to @rossbobby & 👨‍👩‍👦 to Riley

@meganbedford
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Get audience breakdown
Followers
5k
Fake followers
26.86%
Engagement rate
1.17%
Average Reel plays
1.3k
Audience gender
female
81.17%
male
18.83%
Top performing Reels
  1. This is a very hard post to write. Many of you will know our son Riley went through cancer treatment for a tumour as a toddler. Unfortunately after six clear years, last week we found out his cancer has returned. This is a very scary time for Riley, @rossbobby and I as we face another considerable journey, with treatment to take on this new development. Riley has already been through numerous challenges in the past week and on Tuesday will begin chemotherapy once again, but he is being as brave as he can be and we are so, so unbelievably proud of him. ♥️ While supporting Riley with all his hospital visits etc, I will also remain working at @mindfoodmag and I am so grateful the team there have been very supportive to ensure we can make things work so we are able to be there for our little guy. @rossbobby will be also looking after Riley full time. It is both helpful and upsetting that we have walked this road before, but as last time it is the incredible docs and nurses at Starship, our family and friends that are carrying us through. We will do everything to make this experience as good as possible for Riley. We’d love for you to keep in touch, cancer treatment is an incredibly isolating experience given we need to protect Riley while he is immune compromised. ♥️
    654
  2. 18 months on from his cancer relapse diagnosis, today Riley took his last scheduled Chemotherapy pill, with scans now clear of signs of cancer. Yesterday he also had surgery to remove his portacath again that helped take blood and deliver his iv meds. I have few words to describe the enormity of this journey but he’s getting a little sick of hearing @rossbobby and I tell him how proud we are! (As well as a lack of enthusiasm for photo posing 😂 as pictured) This journey has taken all we’ve got and has been indescribably hard on our guy, but we have always faced it one day at a time. That’s what we’ll continue to do. ♥️
    569
  3. Well, hasn’t February been a trip?! Thought two weeks in hospital for major surgery to remove the tumour in his upper leg muscles deserves a (heavy focus on the good moments) spot on the feed, even though we’ve been home a week now. Swipe to the end to see just how far he’s come ➡️ 🏃
    476
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
71.26%
Australia
6.84%
United States
6.47%
United Kingdom
2.38%
Italy
0.99%
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19. KRYSTINA SHAMSUL

New Zealand

Aspire to inspire💫🪄 Mama of 2 🤍 | Beauty • Home • Lifestyle Creator Building a life i once dreamed of✨ 💌krystinashamsul@gmail.com

@krystinashamsul
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Followers
4.8k
Fake followers
19.72%
Engagement rate
2.86%
Average Reel plays
4.5k
Audience gender
female
71.62%
male
28.38%
Top performing Reels
  1. Telling my family I’m pregnant with our second baby….👀 You can tell everyone was VERY surprised😂 #pregnant #pregnancyannoucement #reaction #foryou #reels
    11.8k
  2. Wrapping up 2025 with a little video 🤍 Finding out we were pregnant and expecting our second baby at the end of January (after being dead-set on only having one child for years) was a HUGE surprise — to say the least. But it turned out to be the best surprise. The moment she was born and placed into my arm, everything changed. I instantly fell in love. My perfect little baby girl. The final piece that completed our family. Sana, you were sent as a reminder that not everything has to go to plan. Sometimes God has other plans for how our lives are meant to unfold 🤍 Watching Zayn become a big brother, seeing how in love and protective he is of his baby sister from the day she came home has been such a heartwarming thing to experience. Thank you god for our perfect family, for 2 beautiful healthy babies. This mama is done having babies, but I will cherish these 2 till the day I die🤍
    79.3k
  3. Meet our daughter, Sana Khadijah Shamsul🌸👼🏽💫
    944
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
66.16%
United States
13.19%
Australia
7.01%
United Kingdom
1.96%
Canada
1.88%
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20. nz beauty content creator

New Zealand

fashion & cruelty free beauty 💌 let’s work together! vialislife@gmail.com New Zealand 🥝

@vialislife
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Get audience breakdown
Followers
4.8k
Fake followers
24.89%
Engagement rate
1.79%
Average Reel plays
193
Audience gender
female
81.11%
male
18.89%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
New Zealand
35.5%
United States
28.4%
Indonesia
7.69%
Australia
5.03%
Canada
3.85%

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