Top 20 Australian Beauty Influencers on Instagram (Oct 2026)

We found 81 beauty Influencers in Australia
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in Australia. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
10/21/2026
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1. Yana Marks

Australia

🇦🇺🇧🇷 Fashion • Beauty • Lifestyle @loveislandau s7 winner @kye_lambert 💋👑 Founder @tradxechicks x @sydneyplumberchick 💌contactyanamarks@gmail.com

Followers
306.7k
Fake followers
12.92%
Engagement rate
2.37%
Average Reel plays
261.5k
Audience gender
female
51.96%
male
48.04%
Top performing Reels
  1. 100.2k
  2. 71.3k
  3. A year ago today I was sitting in a hotel waiting to walk into the Love Island villa with absolutely no idea what was about to happen 🥹 Little did I know this experience was about to completely change my life. I met some of the most amazing people, met my best friend and somehow the universe brought Kye and I back together once again 🤍 Definitely didn’t think I’d be walking out of there with my ex as my partner hahaha but I’m so grateful for the way everything worked out for us. So many memories, friendships and moments I’ll never forget. What a crazy bloody year 🥹 Forever grateful for this experience and everyone who came along for the ride 🤍🌴 On my way to Spain 🇪🇸 ✈️ Us chilling in the hotel before entering the villa 🧸 @jamieleehersol Got to have a sneak peek of the beaches in Mallorca🌊👙🏝️ Seconds before walking through those doors into an experience of a lifetime 🥹🏝️ When the tables turned😭 Soaking up the sun when times were tough 💕 Kye and I starting to catching feelings 🦎 Movie night with my Bestie @gabrielleemccarthy In the clurb day after finals. First day out of the villa in four weeks all together 💕 this was the best night of our life. Celebrating our win with our favourite people 🥳🥹💕 Flew straight back to see @gabrielleemccarthy in the Gold Coast a week after coming home from being in the villa for 4 weeks together 🥹💕💕💕 Spending so much quality time with hubby 💕💕 We had separation anxiety so we kept flying to see each other 😂
    57.2k
Engagement rate benchmark
  • Median
Audience location by country
Australia
82.4%
United States
4.91%
Indonesia
3.03%
Brazil
1.88%
New Zealand
1.3%
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2. Nails by Vanessa Knight

Australia

my nail page 💅 Co-owner @facecardcosmeticclinic 📍Maroubra, Sydney collabs & pr: vanessaknighttt@gmail.com BOOK BELOW FOR NAILS & BEAUTY ↓

Followers
121.7k
Fake followers
9.64%
Engagement rate
2.06%
Average Reel plays
83.7k
Audience gender
female
96.79%
male
3.21%
Engagement rate benchmark
  • Median
Audience location by country
Australia
71.91%
United States
6.75%
United Kingdom
5.61%
New Zealand
4.97%
Canada
1.84%
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3. Danh Doan

Australia

🗣️ 𝘱𝘳𝘰𝘯𝘰𝘶𝘯𝘤𝘦𝘥 𝘺𝘢𝘩𝘯 a food obsessed beauty boy 🇻🇳🇦🇺 MGMT: michelles@onedaydream.com.au Studio in Darlinghurst, Sydney

Followers
72.9k
Fake followers
19.49%
Engagement rate
1.72%
Average Reel plays
29.4k
Audience gender
female
91.57%
male
8.43%
Engagement rate benchmark
  • Median
Audience location by country
Australia
60.05%
United States
13.64%
United Kingdom
3.81%
New Zealand
1.82%
Brazil
1.75%
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4. Judy Huang

Australia

you weren’t supposed to find me this early - Shanghai|Melbourne My dog @soymilkgrr ✉️ judyhuang0052@gmail.com

Followers
62.2k
Fake followers
13.34%
Engagement rate
103.56%
Average Reel plays
215.4k
Audience gender
female
67.33%
male
32.67%
Engagement rate benchmark
  • Median
Audience location by country
Australia
67.92%
China
10.75%
United States
6.31%
Japan
2.73%
Taiwan
2.22%
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6. Lucy Neville ✨ Your Internet Bestie

Australia

Approachable Beauty • Travel • Mental Health 50% of @imwiggingout 💌 lucy@daymgmt.com.au

Followers
43.4k
Fake followers
22.71%
Engagement rate
4.01%
Average Reel plays
19.7k
Audience gender
female
68.86%
male
31.14%
Engagement rate benchmark
  • Median
Audience location by country
Australia
63.56%
United States
13.37%
United Kingdom
4.43%
Brazil
1.34%
Canada
1.22%
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8. Lachlan Mansell

Australia

🏎️ Head of Motorsport @oneraceway 📻 @kyleandjackieo “Lachy the Geek” 📺 2021 Beauty and the Geek Champion @batg ⬇️ Video shoutouts & management ⬇️

Followers
32.4k
Fake followers
13.91%
Engagement rate
1.41%
Average Reel plays
6.6k
Audience gender
female
72.42%
male
27.58%
Engagement rate benchmark
  • Median
Audience location by country
Australia
90.82%
United States
2.1%
United Kingdom
1.22%
New Zealand
0.77%
Indonesia
0.63%

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11. Michael Jaimie (m_chael)

Australia

Adelaide, Australia Sharing skincare, beauty & everyday must-haves :] (Plus some cheeky food reviews along the way) Contact: olivia@bornbredtalent.com

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12. sarah mary o’sullivan

Australia

⋆✭☆✭⋆Sydney, Australia all things wellness, beauty & fashion TikTok: @sarahmosullivan sarahosullivan@vivemanagement.com.au

Followers
19.1k
Fake followers
17.49%
Engagement rate
1.7%
Average Reel plays
8.5k
Audience gender
female
72.32%
male
27.68%
Engagement rate benchmark
  • Median
Audience location by country
Australia
80.07%
United States
5.68%
New Zealand
3.71%
United Kingdom
1.89%
Indonesia
0.78%
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13. Emily Morello

Australia

Writer, content person, The Rich Creme on @substack Beauty editor, @russhmagazine Partnerships, hello@emilyalgar.com.au

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14. Joy

Australia

Beauty | Fashion | Lifestyle Syd, Australia On YouTube ✉️ | obelina@envisionagency.co Other enquiries Joy.rugaruza10@gmail.com

Followers
17.8k
Fake followers
18.01%
Engagement rate
3.88%
Average Reel plays
9.8k
Audience gender
female
74.15%
male
25.85%
Engagement rate benchmark
  • Median
Audience location by country
Australia
59.07%
United States
9.69%
Rwanda
4.67%
South Africa
3.77%
United Kingdom
2.33%
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15. Shae Tunstall

Australia

🌾 see the beauty in your ordinary life 🤎 mother • homemaker • slow country life Australia | Brand Partnerships ↓ selahco.store@outlook.com

Followers
14.9k
Fake followers
14.81%
Engagement rate
1.19%
Average Reel plays
5.3k
Audience gender
female
66.2%
male
33.8%
Engagement rate benchmark
  • Median
Audience location by country
Australia
82.43%
United States
7.43%
United Kingdom
1.35%
Canada
1.35%
Norway
0.68%
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16. Ava Iaco

Australia

Melbourne Fashion | Beauty | Styling 💌 avaaiacobucci@gmail.com

Followers
13.2k
Fake followers
15%
Engagement rate
2.7%
Average Reel plays
6.9k
Audience gender
female
43.71%
male
56.29%
Top performing Reels
  1. 6k
  2. 5.5k
  3. 5.2k
Engagement rate benchmark
  • Median
Audience location by country
Australia
82.33%
United States
4.67%
United Kingdom
2.33%
Italy
2%
France
1.17%
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17. IMOGEN

Australia

Melbourne, Australia Fits, spritz and beauty bits on tik tok The boss of @poolboy.au management@imogenlivitsanis.com.au

Followers
12.4k
Fake followers
23.3%
Engagement rate
1.69%
Average Reel plays
17.8k
Audience gender
female
65.59%
male
34.41%
Engagement rate benchmark
  • Median
Audience location by country
Australia
71.89%
United States
7.82%
New Zealand
3.57%
United Kingdom
1.85%
Italy
1.55%
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18. LUCY ALCORN - BEAUTY PHOTOGRAPHER SYDNEY

Australia

♥️Skincare, Cosmetics + Haircare Campaign Photography 🎀Clients: Estée Lauder, COVERGIRL, Sephora, Sunsilk 🏹lucy@lucyalcorn.com 🏭@luckyshot.studios

Followers
12.1k
Fake followers
21.18%
Engagement rate
3.3%
Average Reel plays
6.3k
Audience gender
female
70.82%
male
29.18%
Top performing Reels
  1. 9.7k
  2. 6.4k
  3. 2.3k
Engagement rate benchmark
  • Median
Audience location by country
Australia
54.82%
United States
16.49%
United Kingdom
4.08%
Germany
3.27%
Italy
1.93%
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19. Tamara Reid | Personal & Corporate Branding Consultant

Australia

Helping beauty/hair pros & brands see what's really happening in the industry👀 20 yrs inside hair & beauty ↓ Start with the free audit

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