Top 20 American Beauty Influencers on Instagram (Mar 2026)

We found 604 beauty Influencers in United States
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
03/04/2026
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1. Sonja Norwood Custom Cookies

United States

📍HTX Partnerships@wickdconfections.com NO ORDERS! Cookies+Confessions Seen on @foodnetwork @buzzfeedtasty @nowthisher Baking, Beauty, Lifestyle

@wickdconfections
@WickdConfections
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Get audience breakdown
Followers
909.7k
Fake followers
21.09%
Engagement rate
2.99%
Average Reel plays
97k
Audience gender
male
10.07%
female
89.93%
Top performing Reels
  1. When I search for a recipe, I’m looking for the Black people version—period. 😂 Because seasoning, technique, and culture matter. This compilation features several of my previously posted recipes that y’all loved, all in one place. If it’s in this video, the full recipe has already been posted on my page. Scroll, save, and cook accordingly. #BlackFoodCreators #BlackOwnedKitchen #CookingWithCulture #FoodTokCompilation #SoulfulCooking
    98.5k
  2. Trying the viral spicy bowl that’s allegedly sending people to the hospital 🌶️😮‍💨 Because what’s content without a little risk… and a lot of regret. Sweat? Yes. Tears? Absolutely. Will I do it again? Let’s not be dramatic—probably not. 😂🔥 #SpicyChallenge (OP: slimmtoyou on TT) #ViralFood #SpicyFoodChallenge #FoodTok #HotFood
    95.9k
  3. So uh… the Rapture was scheduled for today, but I’m still here waiting like it’s a Spirit Airlines flight ✈️👀 … delayed, canceled, or y’all just forgot to send the group text? 🤔😂 #Rapture2025 #WeStillHere #LeftBehindButMakeItFashion #HeavenlyDelay #EndTimesButMakeItTikTok #NotMeCheckingTheSky #BlessedAndStressed
    95.9k
Engagement rate benchmark
  • Median
Audience location by country
United States
63.8%
Brazil
13.04%
Mexico
5.62%
Canada
3.6%
United Kingdom
2.94%
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2. Maria Zakhary

United States

Beauty | outfit inspo | life style Just a girl becoming ✨ 📧 mariaz@8media.co

@mariazakhary
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Get audience breakdown
Followers
857.6k
Fake followers
13.15%
Engagement rate
2.42%
Average Reel plays
735.3k
Audience gender
male
57.92%
female
42.08%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
51.72%
Egypt
18.39%
United Arab Emirates
6.32%
Canada
2.3%
Jordan
1.72%
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3. Jeannette Reyes

United States

Wife | Mom | Fmr News Anchor Sephora Squad ‘25 Co-host @awftherecordpodcast Creator @primedtopivot 📍NYC 1.7M TikTok Motherhood • Lifestyle • Beauty

@msnewslady
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Get audience breakdown
Followers
710.9k
Fake followers
24.78%
Engagement rate
2.92%
Average Reel plays
225.2k
Audience gender
female
73.88%
male
26.12%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
86.87%
Canada
2.24%
United Kingdom
1.61%
Nigeria
0.77%
Australia
0.63%
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4. ✮ 𝖒𝖆𝖗𝖘 ✮

United States

📍los angeles, ca dark fashion & beauty be the most haunting presence in the room 🎀 💌 mars@p1m.ca

@yung.planet
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Get audience breakdown
Followers
658.5k
Fake followers
14.62%
Engagement rate
2.29%
Average Reel plays
222.6k
Audience gender
male
11.76%
female
88.24%
Top performing Reels
  1. I hope you’re my best friend in every universe, every timeline and every lifetime (but in at least one of them can you stop me from drawing my eyebrows like giant commas) 🖤
    140.3k
  2. what I wore this week 🖤🎀✨ more fall fashion inspired bc it’s my favorite time of the year!!!! outfit 1: @aritzia cardigan and pleated skirt @abercrombie sloane pants Amazon blue light glasses @newrock boots outfit 2: @salteyestudio top @foxbloodshop Renata skirt @zanabayne head scarf @lesserof2evils cross necklace outfit 3: Free people midi moon dress @brandymelvilleusa white button up thifted white skirt @emptyfuneral_ necklace outfit 4: @urbanoutfitters white lace shirt @impoppy shirt @theraggedpriest skirt @rocboots boots @tommyvowles necklace
    133.3k
  3. today is the 13 year anniversary of when I lost my boyfriend Derek. There is not a day that goes by that I do not think of him and I wanted to share a piece of my story and my experience with grief in the hope that it may help someone else today 🖤 the world is hard enough, be soft
    73.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
54.47%
United Kingdom
6.74%
Canada
4.43%
Mexico
3.8%
Australia
3.76%
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5. MISHA GILLINGHAM | FARMLUXE

United States

Luxury floral retreats for women in our FARMLUXE GARDEN & abroad | San Juan Islands | Garden Designer | Flower freak | Beauty seeker | Nature lover 🌸

@farmluxe
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Get audience breakdown
Followers
623k
Fake followers
20.64%
Engagement rate
2.96%
Average Reel plays
159.1k
Audience gender
female
88.31%
male
11.69%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
60.59%
Canada
14.92%
Australia
8.8%
United Kingdom
7.45%
New Zealand
2.14%
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6. Kayla Ryan

beauty & lifestyle 🫧💆🏼‍♀️🌸✨ 💌partnerships: kaylaryan@thesociablesociety.com 📍east coast 🙂‍↔️💋🫶🏼 find everything in my Ltk! ⬇️🔗

@kayla.ryan1
@kayla.ryan1
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Get audience breakdown
Followers
602.4k
Fake followers
14.29%
Engagement rate
3.27%
Average Reel plays
405.2k
Audience gender
female
58.56%
male
41.44%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
95.83%
Spain
0.9%
Mexico
0.79%
Canada
0.56%
France
0.23%
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7. Halle Simons

United States

21 | UT 🍒 Lifestyle, fashion, beauty, home 💌hallesimonscollab@gmail.com @therealdba

@hallesimons_
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Get audience breakdown
Followers
586.9k
Fake followers
8.61%
Engagement rate
11.41%
Average Reel plays
344.8k
Audience gender
male
12.6%
female
87.4%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
87.24%
Canada
2.85%
Poland
1.42%
Mexico
0.96%
Australia
0.88%
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8. Sandy Silverman

United States

Best-Selling Author | Talk Show Host ✨ Model & Lifestyle Tastemaker, Timeless beauty & real talk 💫 🎙️“Party’s Over” available now!

@sandralenasilverman
@PartysOverShow
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Get audience breakdown
Followers
568.1k
Fake followers
12.35%
Engagement rate
5.23%
Average Reel plays
287.6k
Audience gender
female
56.92%
male
43.08%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
90.6%
Italy
1.34%
Colombia
1.34%
Canada
1.34%
The Bahamas
0.67%
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9. Avery Katherine Wood

United States

Beauty | Fashion | Lifestyle

@averykatherinew
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Get audience breakdown
Followers
515.6k
Fake followers
6.8%
Engagement rate
5.53%
Average Reel plays
89.1k
Audience gender
female
93.43%
male
6.57%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
90.96%
United Kingdom
2.33%
Canada
1.13%
Australia
0.58%
South Africa
0.36%
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10. Trinity Aniyah 🧜🏽‍♀️

United States

Spelman Alumna Atlanta + Dallas + NYC 🩵 Beauty | Fashion | Lifestyle talent@pontefirm.com 📧

@trinityaaniyah
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Get audience breakdown
Followers
481.5k
Fake followers
23.95%
Engagement rate
3.14%
Average Reel plays
49.8k
Audience gender
male
22.67%
female
77.33%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
87.7%
United Kingdom
1.64%
Jamaica
1.01%
Canada
0.79%
France
0.66%

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11. Annie | DIY & Design

United States

Mom of 3, DIY’ing & trying to find beauty in the chaos (and not lose my sh*t along the way)… Ps You have to be afraid to be brave Amazon Affiliate

@champagne.chaos
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Get audience breakdown
Followers
475k
Fake followers
19.21%
Engagement rate
7.91%
Average Reel plays
380.6k
Audience gender
male
6.19%
female
93.81%
Top performing Reels
  1. #AirWickPartner I’m excited to partner with Air Wick on this sofa table hack! Using nightstands, I was able to build a functional and beautiful sofa table for our living room. Styling this one was fun, and the @airwickus Essential Mist Diffuser in vanilla and pink papaya was the perfect addition. I’ve always been a fan of diffusers, and I love that this one is cordless since none of our furniture is near an outlet. It smells so good, and the scent isn’t overpowering which I really appreciate. The simple design also fits with any design style! #airwickus #essentialupgrade
    8.3m
  2. DIY Coffered Ceiling blog post is up and linked in my profile! I don’t think I’ve ever been happier with a project or more exhausted by it… maybe the perfect combo! #cofferedceiling #diyhomeprojects #homeimprovementprojects #ceilingbeams #ceilingdesigns #diybig
    6.5m
  3. King size bed? Or bunk room? I vote both for a guest room🙌 I’m so excited I found pieces that fit, and I’ll be sure to share how I attach everything and blend in those sides🤞 (trundle bed is the ikea SLÄKT trundle) #ikeahacks #bunkroom #guestbedroom
    6.4m
Engagement rate benchmark
  • Median
Audience location by country
United States
55.15%
Canada
6.03%
United Kingdom
5.03%
Brazil
3.42%
Spain
3.28%
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12. Kam Williams

United States

Kam | DTW ↔ NYC Life lately: traveling, motherhood, beauty, & wellness ✨ In my glow up era ✨ 📩 iamkamiam3@gmail.com

@iamkamiam_
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Get audience breakdown
Followers
467.7k
Fake followers
24.67%
Engagement rate
2.15%
Average Reel plays
131.5k
Audience gender
female
78.9%
male
21.1%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
77.77%
Canada
4.86%
South Africa
2.83%
Brazil
2.51%
United Kingdom
1.87%
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13. Bri Marie Hair

United States

• Celebrity Faith-Based Beauty Coach •DM “Empire” to Begin • I Help Ambitious Women in Beauty Build a Luxury Brand & Create $ Digitally . • MIAMI📍

@thebrimarieway
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Get audience breakdown
Followers
463.2k
Fake followers
22.74%
Engagement rate
2.08%
Average Reel plays
51.2k
Audience gender
male
50.3%
female
49.7%
Top performing Reels
  1. @lilbaby WHAM 🔥📈 Annointed Hands. Global Stages. Only God 🙏🏾🥰 #BriMarieHair • • •
    60k
  2. @richthekid 😂😂BTS of my house calls this monkey was having her wayyy with all of us when I was doing his hair 🤣🤣🤣 NO, IT’S NOT MY MONKEY (even though yall still not gon read and think it is) she was just for content for a short moment but she cute as Eva and was definitely the center of attention! 🥰🥰 Content coming soon, but for now enjoy the bloopers 😭🔥🤌🏾🐒 #BriMarieHair • • •
    54.1k
  3. Your body isn’t an audition. If he was sent by God, he won’t need sex to see your worth. He’ll cover you, honor you, and help you multiply what God already placed inside of you. Protect your body. Protect your purpose. Protect your future. 💕 Because the wrong man is always the biggest distraction… but the right man will always be confirmation. #BriMarieHair • • •
    45.6k
Engagement rate benchmark
  • Median
Audience location by country
United States
58.75%
Brazil
10.94%
Dominican Republic
4.17%
France
2.9%
United Kingdom
1.51%
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14. Becky Habersberger

United States

💋 Beauty + Skincare Enthusiast

@becksmecks2
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Get audience breakdown
Followers
385.6k
Fake followers
17.39%
Engagement rate
5.89%
Average Reel plays
498.3k
Audience gender
female
87.38%
male
12.62%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
64.46%
United Kingdom
6.86%
Canada
6.33%
Australia
3.21%
Philippines
1.67%
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15. Tamara Arevalo

United States

🇸🇻 NY 📍 Lifestyle |Beauty |Fitness @oneractive code Tamara Life is good girl 🎀 Gloria.Green@thedigitalbrandarchitects.com To Love Her is to be Her 👇🏽💗

@tamaraaarevalo
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Get audience breakdown
Followers
374.1k
Fake followers
20.78%
Engagement rate
4.67%
Average Reel plays
230.7k
Audience gender
male
56.85%
female
43.15%
Top performing Reels
  1. AHHH my first video in my new headquarters 🤓♥️ Why didn’t yall tell me setting up my apartment was going to take FOREVVAAAA. In all seriousness thank you God, my community and family for continuing to have my back 🥹 I’m so excited to where this new journey with yallll MWUAHAHA ♥️ #firstapartment #apartmenttour #newhome #apartmentdecor #apartmentliving #homedesign #lifestyle
    288.5k
  2. Transformation starts in the mind… at 200 pounds I asked myself “how bad do I want it” “can I trust myself to achieve more?” I had to be louder than my thoughts that wanted me to stay comfortable. The mind quits first not the body. The mind gets scared. The body doesn’t. The mind looks for comfort. The body can handle it. Every decision after your mind says “enough” is what’s going to separates you when you push outside of those thoughts. This shit wasn’t easy, that’s the point. Just get it done. The baddie blueprint 6 week challenge starts TODAY. It’s lock in season, give me 6 weeks with you 🫵🏽 link in bio My 1:1 coaching sign ups are open in my bio for your personalized fitness plan, let’s get your goals done. #transformation #gymtransformation #gymmotivation
    204.3k
  3. HE CAN TELL IM MISSING NO MEALS 🤭 LOCK IN BADDIESSS, GET YOUR WORKOUT, PROTEIN, CARDIO, BILLS, MAN, GIRLFRIEND, SNEAKY LINK, WHATEVER IN CHECK 🤣. My push day (seriously) •bb chest press 3x8 •cable chest flies 3x8-10 •shoulder press 4x8-10 •shoulder flies 3x12-15 •front raised 3x10-12 reps •DB overhead tricep extensions 3x10-15 Wearing @gymshark everyday seamless leggings and elevate sports bra in black 🖤 code “PUPUSA10” for up to 80% off while the Black Friday sale is still live. I know yall see me getting leaner 🤭, same girl different mindset Baddies Lift Heavy 1:1 coaching sign ups in my bio ♥️ (Black Friday sale is live 👀) #gymshark #gymsharkwomen #FitnessGoals #Gains #FitGirls #FitInspiration #HealthyLifestyle #FitTips#WorkoutMotivation #FitnessJourney #GymLife #gymgirls #gymgirl #musclemommy
    146.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
63.36%
Brazil
5.64%
India
5.43%
Mexico
2.87%
United Kingdom
1.93%
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16. Monique 💕

United States

#WeTv Love After Lockup/ Life After Lockup🎥 ▫️Beauty▫️Makeup▫️ Hair ▫️moprettythingsbymonique@gmail.com

@miss.nique
@lovenique219
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Get audience breakdown
Followers
361.3k
Fake followers
11.85%
Engagement rate
3.64%
Average Reel plays
34k
Audience gender
male
20.17%
female
79.83%
Top performing Reels
  1. Today’s workout was so much fun! At first I was a bit skeptical about getting on this trampoline lol but I loved it so much! Definitely plus size friendly! All I did was put music on my tv & kept moving! Thank you for sending me this trampoline, it makes working out such an enjoyable experience @thebetterbodywarehouse 💪🏽
    962.3k
  2. GET UP & GET TO IT!! I am so serious about this weight loss journey & lifestyle change! I’ve been working out from home 5 days a week. 3 of those days I’m virtually training. The first day was hard but I never gave up! This week I plan on working out at the gym! I feel so motivated & it feels so good to finally put myself first!!! I literally started from the bottom. Watch me work! Stay tuned for the transformation 💪🏽 @newbodybytomorrow @newbodyfitclub
    608.9k
  3. My progress these last four months 💪🏽 My goal is to be more consistent and to go even harder! I can only imagine my progress in the next four months 💪🏽 I don’t have a goal weight, I just want to live a long healthy life! #weightlossjourney #weightloss #weightlossmotivation
    177.7k
Engagement rate benchmark
  • Median
Audience location by country
United States
96.85%
Brazil
0.79%
India
0.79%
Mexico
0.79%
Turks and Caicos Islands
0.79%
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17. Morgan Bailey

United States

detroit girly lifestyle | beauty | lots of chaos 1.5 mil TikTok besties 🫶🏽 @preludemgmt

@morganbaiiley
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Get audience breakdown
Followers
328.6k
Fake followers
18.26%
Engagement rate
4.78%
Average Reel plays
137.1k
Audience gender
male
43.82%
female
56.18%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
90.26%
Mexico
1.54%
New Zealand
0.51%
United Kingdom
0.51%
China
0.51%
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18. Maddy Grace 🎀

United States

Daily outfit inspo💕🫧✨ | DTX 📍 💌: maddygraace@gmail.com socials 👇🏽

@_.maddygrace
@_.maddygrace
Check contact details
Get audience breakdown
Followers
316.9k
Fake followers
16.29%
Engagement rate
3.64%
Average Reel plays
82.2k
Audience gender
female
83.96%
male
16.04%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
89.05%
South Africa
1.08%
Jamaica
0.68%
Nigeria
0.68%
France
0.54%
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19. ✨Nai❤️Jelee✨

United States

📍San Diego📍 Beauty Content Creator | 🌈♊️💖✨ Contact: naijelee@creatorcollectivetalent.com PO Box: 9528 Miramar Rd #1106 San Diego CA 92126

@theeglamnaija
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Get audience breakdown
Followers
304.9k
Fake followers
20.74%
Engagement rate
3.93%
Average Reel plays
83.7k
Audience gender
male
9.73%
female
90.27%
Top performing Reels
  1. And the curls lasted the entireeee day too girl 😩🙌🏽 hair inspo video from @tatlafata 🫶🏽✨ Products used: @carolsdaughter Goddess Strength Shampoo + Conditioner @ionathome Heat Protecting Smoothing Spray @goldnhotelite Volumizer Dryer & Styler Heatless curlers are listed in my Amazon storefront under “Beauty Products” 🫶🏽 #hairtutorial #curlyhair #naturalhair #naturalhairstyles #heatlesscurls #overnightcurls #tutorial
    7m
  2. I swear i never get tired of these 😩🫶🏽 hair: @geetahair_com 💕✨ #transition #beforeandafter #beforeafter #hairtransformation #makeuptransformation
    4.1m
  3. This look eats so bad sorry not sorry 😩 hair from @websterwigs , corset handmade by me inspired by @candymakeupartist 💕✨ #transition #beforeandafter #makeuptransformation #hairtransformation #wiginstall
    828.6k
Engagement rate benchmark
  • Median
Audience location by country
United States
84.55%
United Kingdom
2.78%
Canada
2.25%
Australia
1.09%
South Africa
0.76%
profile picture

20. KATY FASSETT | BEAUTY AFTER BABY

United States

Mom x5 🤍 4 boys + our baby girl 🎀 Postpartum wellness • mom life • faith Creating a soft postpartum 🤍

@katy.fassett
@katy.fassett
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Get audience breakdown
Followers
286.4k
Fake followers
15.16%
Engagement rate
2.51%
Average Reel plays
528.2k
Audience gender
male
5.73%
female
94.27%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
70.52%
Canada
5.7%
United Kingdom
4.22%
Australia
3.14%
Germany
1.52%
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