Top 20 American Beauty Influencers on Instagram (Apr 2026)

We found 663 beauty Influencers in United States
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
04/21/2026
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1. Sonja Norwood Custom Cookies

United States

📍HTX Partnerships@wickdconfections.com NO ORDERS! Cookies+Confessions Seen on @foodnetwork @buzzfeedtasty @nowthisher Baking, Beauty, Lifestyle

Followers
971.9k
Fake followers
21.71%
Engagement rate
4.23%
Average Reel plays
507.5k
Audience gender
male
9.96%
female
90.04%
Top performing Reels
  1. If someone makes you this cake… they love you. Because this is a labor of love. 🤎🔥 For Black History Month, I’m bringing back Burnt Sugar Cake, a historic Black Southern celebration cake that slowly faded when box mixes took over. Burnt Sugar Cake Burnt Sugar Syrup • 1 cup granulated sugar (200 g) • 1 cup boiling water (240 ml) Melt sugar over medium heat until deep amber (do not stir, swirl pan). Carefully add boiling water, stir smooth, simmer 3–5 min. Cool. Reserve ½ cup for cake + ½ cup for frosting. Cake • 1 cup butter, softened (227 g) • 2 cups sugar (400 g) • 4 eggs • 3 cups cake flour (360 g) • 1 tbsp baking powder (14 g) • ½ tsp salt • 1 cup whole milk (240 ml) • ½ cup burnt sugar syrup • 2 tsp vanilla Heat oven to 350°F / 175°C. Grease three 8-inch pans. Cream butter + sugar 3–5 min. Add eggs one at a time. Whisk dry ingredients. Alternate dry ingredients + milk into batter. Mix in burnt sugar syrup + vanilla. Bake 25–30 min. Cool completely. Traditional Burnt Sugar Frosting (work fast!) • ½ cup butter (113 g) • 1 cup brown sugar (200 g) • ½ cup burnt sugar syrup • ¼ cup evaporated milk (60 ml) • 3–4 cups powdered sugar (360–480 g) • pinch salt + 1 tsp vanilla Boil butter, brown sugar, syrup & milk 2 minutes. Cool until warm, then beat in powdered sugar, salt & vanilla. Frost cake quickly before it sets. Optional Brown Sugar Penuche Frosting (creamier outside) • 1½ cups butter, divided (340 g) • 1½ cups brown sugar (300 g) • ½ cup heavy cream (120 ml) • 1 tsp salt • 4½ cups powdered sugar (540 g) Melt ¾ cup butter. Boil brown sugar + cream + salt. Beat into melted butter with powdered sugar. Add remaining butter 1 tbsp at a time. Rest 10–30 min until spreadable. Assemble Fill and frost cake with traditional burnt sugar frosting. Optional: cover outside with penuche frosting. Finish with rustic swoops and swirls. #LostBlackAmericanRecipes #BlackFoodHistory #SouthernBaking #HeritageRecipes #CaramelCake
    954.8k
  2. 493.9k
  3. 393.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
64.32%
Brazil
12.93%
Mexico
4.94%
Canada
4.11%
United Kingdom
2.84%
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2. Maria Zakhary

United States

Beauty | outfit inspo | life style Just a girl becoming ✨ 📧 mariaz@8media.co

Followers
864k
Fake followers
13.95%
Engagement rate
2.8%
Average Reel plays
352.3k
Audience gender
male
58.6%
female
41.4%
Engagement rate benchmark
  • Median
Audience location by country
United States
52%
Egypt
18.86%
United Arab Emirates
6.29%
Canada
2.29%
Jordan
1.71%
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3. Kayla Ryan

United States

beauty & lifestyle 🫧💆🏼‍♀️🌸✨ 💌partnerships: kaylaryan@thesociablesociety.com 📍east coast 🙂‍↔️💋🫶🏼 find everything in my Ltk! ⬇️🔗

Followers
677.3k
Fake followers
14.41%
Engagement rate
5.04%
Average Reel plays
848.2k
Audience gender
male
41.44%
female
58.56%
Engagement rate benchmark
  • Median
Audience location by country
United States
95.84%
Spain
0.9%
Mexico
0.79%
Canada
0.56%
France
0.22%
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5. Halle Simons

United States

21 | UT 🍒 Lifestyle, fashion, beauty, home 💌hallesimonscollab@gmail.com @therealdba

Followers
611.6k
Fake followers
8.44%
Engagement rate
8.67%
Average Reel plays
501.8k
Audience gender
female
87.04%
male
12.96%
Engagement rate benchmark
  • Median
Audience location by country
United States
86.86%
Canada
2.97%
Poland
1.47%
Australia
1.03%
United Kingdom
0.83%
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6. Sandy Silverman

United States

Best-Selling Author | Talk Show Host ✨ Model & Lifestyle Tastemaker, Timeless beauty & real talk 💫 🎙️“Party’s Over” available now!

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7. Avery Katherine Wood

United States

Beauty | Fashion | Lifestyle @adpiuf

Followers
512.7k
Fake followers
6.63%
Engagement rate
13.93%
Average Reel plays
89.3k
Audience gender
female
93.65%
male
6.35%
Engagement rate benchmark
  • Median
Audience location by country
United States
90.51%
United Kingdom
2.02%
Canada
1.36%
Australia
0.54%
Brazil
0.38%
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8. Signa ☆*⋆ ゚✧*ₓₒ

United States

fitness, lifestyle, beauty🪽 @youngla @younglaforher @dfyne.official @axeandsledge | Signa signa@dulcedo.com

Followers
500k
Fake followers
18.92%
Engagement rate
3.92%
Average Reel plays
37.3k
Audience gender
male
12.43%
female
87.57%
Top performing Reels
  1. 19.6k
  2. This body has changed many times so let’s talk about it. This is slightlyyyyy embarrassing to post because it’s in depth about my experience, so please be kind and remember I am human toooo :,) When I started my fitness journey I didn’t know where to begin, was constantly feeling disappointed in myself, and truthfully fell into a deep hole. This was a deep, unhealthy, and very uncomfortable time in my life. All I could think about was what I was eating, working out, and how it would affect my mood for the day. It obviously goes a lot deeper than this, but this isn’t a sob story. It’s so scary putting yourself out there and starting something new that you know nothing about. I constantly felt uncomfortable in my skin. I hated the way I looked, the way my body felt, and more importantly who I had become. There was a point in my life where I was working out simply for the idea of what I might look like in the future, who would be my friend if I was more attractive, and how my life would change based on my body changing. I know now that working out to simply “look better” isn’t and shouldn’t be the only goal you have in mind. Working out is about getting stronger. Working out is about taking care of the body you were given. Working out is about feeling good in your skin. Working out is about proving yourself wrong. Working out is about building endurance. Working out is about protecting yourself. Working out is about 100+ more things. Restriction is not what working out is about. The disappointment because you don’t look a certain way is not what working out is about. And most importantly, the number you see on the scale is not what working out is about. You deserve to feel confident and comfortable in your body. The body that takes care of YOU 😌 #explore #fitness #fitnessmotivation @dfyne.official
    18.9k
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Engagement rate benchmark
  • Median
Audience location by country
United States
62.56%
United Kingdom
3.51%
Canada
3.16%
Italy
2.88%
Germany
1.97%
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9. Trinity Aniyah 🧜🏽‍♀️

United States

Spelman Woman | Atlanta + Dallas + NYC 🩵 Beauty | Fashion | Lifestyle 1M+ on tiktok 🎀 trinityaniyahconnect@gmail.com 📧

Followers
479.7k
Fake followers
24.77%
Engagement rate
3.85%
Average Reel plays
103.6k
Audience gender
female
76.94%
male
23.06%
Engagement rate benchmark
  • Median
Audience location by country
United States
86.87%
United Kingdom
2.25%
Canada
0.9%
Jamaica
0.82%
France
0.64%
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10. Esmeralda

United States

Beauty| Lifestyle| Girl mom Business collabs 💌 : egonzalezbookings01@yahoo.com @prettylashed___

Followers
477.3k
Fake followers
23.71%
Engagement rate
4.81%
Average Reel plays
138.6k
Audience gender
female
85.2%
male
14.8%
Engagement rate benchmark
  • Median
Audience location by country
United States
85.66%
Jamaica
1.49%
South Africa
1.17%
United Kingdom
1.14%
Trinidad and Tobago
0.7%

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12. Tamara Arevalo

United States

🇸🇻 NY 📍 Lifestyle |Beauty |Fitness @oneractive code Tamara Life is good girl 🎀 Gloria.Green@thedigitalbrandarchitects.com To Love Her is to be Her 👇🏽💗

Followers
378.3k
Fake followers
20.63%
Engagement rate
4.49%
Average Reel plays
170.5k
Audience gender
male
55.19%
female
44.81%
Top performing Reels
  1. 350.2k
  2. 229.7k
  3. 146.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
64.34%
Brazil
5.33%
India
5.19%
Mexico
2.82%
Canada
2.07%
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13. Maddy Grace 🎀

United States

600k+ on tiktok Fashion | Beauty | Lifestyle 💖 💌: maddy.grace@idolsandicons.co socials 👇🏽

Followers
321.2k
Fake followers
17.15%
Engagement rate
3.39%
Average Reel plays
128.7k
Audience gender
male
15.77%
female
84.23%
Engagement rate benchmark
  • Median
Audience location by country
United States
90.11%
Jamaica
0.7%
Canada
0.7%
South Africa
0.7%
Philippines
0.7%
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15. Kelly

United States

your beauty & lifestyle bestie LA | @therealdba info@teamkelz.com

Followers
295.8k
Fake followers
17.44%
Engagement rate
3.59%
Average Reel plays
253.3k
Audience gender
male
3.72%
female
96.28%
Engagement rate benchmark
  • Median
Audience location by country
United States
60.88%
Canada
4.16%
United Kingdom
4.06%
Australia
2.76%
Mexico
2.01%
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16. Summer Adamson

United States

Sharing the joy and beauty of Down syndrome and magic of inclusion ✨A glimpse into the life of our sweet Jayne💕 Buy Now👏 “A Little Extra Jayne”☺️👇

Followers
279.2k
Fake followers
21.83%
Engagement rate
3.22%
Average Reel plays
125.5k
Audience gender
male
7.31%
female
92.69%
Top performing Reels
  1. 971.8k
  2. 167.3k
  3. 112.3k
Engagement rate benchmark
  • Median
Audience location by country
United States
63.6%
United Kingdom
4.84%
Canada
4.12%
Brazil
3.74%
Australia
2.35%
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17. Rayleen Cook

United States

† child of God • Wife • Mother ✨ Beauty | Fashion | Lifestyle ✉️ : rayleen@palettemgmt.com

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18. Kenzie Yolles

United States

fashion-beauty-lifestyle-actress 💌 kenzie@proudmanagement.net tiktok- @ kenzie.fashion youtube- 1mil kenzie yolles

Followers
259k
Fake followers
11.12%
Engagement rate
2.46%
Average Reel plays
30.9k
Audience gender
female
81.26%
male
18.74%
Engagement rate benchmark
  • Median
Audience location by country
United States
88.34%
Canada
1.37%
Mexico
1.03%
United Kingdom
0.8%
Australia
0.57%
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19. Ju$ki | Rich Off Influence

United States

God’s Child LA | ATL | MIA Find me on Tiktok (850k+) Beauty | Foodie | Travel | Model 💌justiceamourr@gmail.com

Followers
250.2k
Fake followers
24.55%
Engagement rate
4.39%
Average Reel plays
66.8k
Audience gender
female
45.72%
male
54.28%
Engagement rate benchmark
  • Median
Audience location by country
United States
93.41%
Nigeria
1.03%
Mexico
0.52%
Jamaica
0.44%
United Kingdom
0.4%
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20. Taylor La’Shay Mitchell 🫧

United States

| NYCPROMUA • BEAUTY & LIFESTYLE CREATOR | 📇Little Miss @contentandcontracts #WMNIYW ✝️ @wmniyw 💌:slaylorgang@gmail.com Links 🔗👇🏾

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