Top 20 American Beauty Influencers on Instagram (May 2026)

We found 707 beauty Influencers in United States
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
05/13/2026
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1. Sonja Norwood Custom Cookies

United States

📍HTX Partnerships@wickdconfections.com NO ORDERS! Cookies+Confessions Seen on @foodnetwork @buzzfeedtasty @nowthisher Baking, Beauty, Lifestyle

Followers
992.1k
Fake followers
22.03%
Engagement rate
3.06%
Average Reel plays
401.7k
Audience gender
female
89.78%
male
10.22%
Top performing Reels
  1. If someone makes you this cake… they love you. Because this is a labor of love. 🤎🔥 For Black History Month, I’m bringing back Burnt Sugar Cake, a historic Black Southern celebration cake that slowly faded when box mixes took over. Burnt Sugar Cake Burnt Sugar Syrup • 1 cup granulated sugar (200 g) • 1 cup boiling water (240 ml) Melt sugar over medium heat until deep amber (do not stir, swirl pan). Carefully add boiling water, stir smooth, simmer 3–5 min. Cool. Reserve ½ cup for cake + ½ cup for frosting. Cake • 1 cup butter, softened (227 g) • 2 cups sugar (400 g) • 4 eggs • 3 cups cake flour (360 g) • 1 tbsp baking powder (14 g) • ½ tsp salt • 1 cup whole milk (240 ml) • ½ cup burnt sugar syrup • 2 tsp vanilla Heat oven to 350°F / 175°C. Grease three 8-inch pans. Cream butter + sugar 3–5 min. Add eggs one at a time. Whisk dry ingredients. Alternate dry ingredients + milk into batter. Mix in burnt sugar syrup + vanilla. Bake 25–30 min. Cool completely. Traditional Burnt Sugar Frosting (work fast!) • ½ cup butter (113 g) • 1 cup brown sugar (200 g) • ½ cup burnt sugar syrup • ¼ cup evaporated milk (60 ml) • 3–4 cups powdered sugar (360–480 g) • pinch salt + 1 tsp vanilla Boil butter, brown sugar, syrup & milk 2 minutes. Cool until warm, then beat in powdered sugar, salt & vanilla. Frost cake quickly before it sets. Optional Brown Sugar Penuche Frosting (creamier outside) • 1½ cups butter, divided (340 g) • 1½ cups brown sugar (300 g) • ½ cup heavy cream (120 ml) • 1 tsp salt • 4½ cups powdered sugar (540 g) Melt ¾ cup butter. Boil brown sugar + cream + salt. Beat into melted butter with powdered sugar. Add remaining butter 1 tbsp at a time. Rest 10–30 min until spreadable. Assemble Fill and frost cake with traditional burnt sugar frosting. Optional: cover outside with penuche frosting. Finish with rustic swoops and swirls. #LostBlackAmericanRecipes #BlackFoodHistory #SouthernBaking #HeritageRecipes #CaramelCake
    969.7k
  2. 515.4k
  3. 406.2k
Engagement rate benchmark
  • Median
Audience location by country
United States
64.01%
Brazil
13.62%
Mexico
4.55%
Canada
4%
United Kingdom
2.77%
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2. Maria Zakhary

United States

A follower of Christ ☦️ Beauty | outfit inspo | life style Just a girl becoming ✨ 📧 mariaz@8media.co

Followers
871.6k
Fake followers
14.35%
Engagement rate
3.1%
Average Reel plays
399.5k
Audience gender
female
41.18%
male
58.82%
Engagement rate benchmark
  • Median
Audience location by country
United States
53.41%
Egypt
18.18%
United Arab Emirates
6.25%
Canada
2.27%
Jordan
1.7%
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3. Jordan Beckham

United States

21. FL 🤍 2027 Bride 💍 💌Brands: lexi@empiresocialmgmt.com

Followers
669k
Fake followers
18.94%
Engagement rate
4.07%
Average Reel plays
119.9k
Audience gender
female
74.34%
male
25.66%
Engagement rate benchmark
  • Median
Audience location by country
United States
85.06%
United Kingdom
1.75%
Canada
1.21%
Italy
0.82%
Brazil
0.67%
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4. MISHA GILLINGHAM | FARMLUXE

United States

Luxury floral retreats for women in our FARMLUXE GARDEN & abroad | San Juan Islands | Garden Designer | Flower freak | Beauty seeker | Nature lover 🌸

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5. Sandy Silverman

United States

Best-Selling Author | Talk Show Host ✨ Model & Lifestyle Tastemaker, Timeless beauty & real talk 💫 🎙️“Party’s Over” available now!

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6. Halle Simons

United States

21 | UT 🍒 Lifestyle, fashion, beauty, home 💌hallesimonscollab@gmail.com @therealdba

Followers
615.6k
Fake followers
8.44%
Engagement rate
8.83%
Average Reel plays
501.8k
Audience gender
female
87.04%
male
12.96%
Engagement rate benchmark
  • Median
Audience location by country
United States
86.86%
Canada
2.97%
Poland
1.47%
Australia
1.03%
United Kingdom
0.83%
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7. Avery Katherine Wood

United States

Beauty | Fashion | Lifestyle @adpiuf

Followers
508.8k
Fake followers
6.87%
Engagement rate
14.04%
Average Reel plays
89.7k
Audience gender
female
93.71%
male
6.29%
Engagement rate benchmark
  • Median
Audience location by country
United States
90.44%
United Kingdom
2.48%
Canada
1.63%
Australia
0.5%
Mexico
0.44%
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8. Signa ☆*⋆ ゚✧*ₓₒ

United States

fitness, lifestyle, beauty🪽 @youngla @younglaforher @dfyne.official @axeandsledge | Signa signa@dulcedo.com

Followers
500.1k
Fake followers
18.92%
Engagement rate
5.92%
Average Reel plays
37.3k
Audience gender
female
87.57%
male
12.43%
Top performing Reels
  1. 19.6k
  2. This body has changed many times so let’s talk about it. This is slightlyyyyy embarrassing to post because it’s in depth about my experience, so please be kind and remember I am human toooo :,) When I started my fitness journey I didn’t know where to begin, was constantly feeling disappointed in myself, and truthfully fell into a deep hole. This was a deep, unhealthy, and very uncomfortable time in my life. All I could think about was what I was eating, working out, and how it would affect my mood for the day. It obviously goes a lot deeper than this, but this isn’t a sob story. It’s so scary putting yourself out there and starting something new that you know nothing about. I constantly felt uncomfortable in my skin. I hated the way I looked, the way my body felt, and more importantly who I had become. There was a point in my life where I was working out simply for the idea of what I might look like in the future, who would be my friend if I was more attractive, and how my life would change based on my body changing. I know now that working out to simply “look better” isn’t and shouldn’t be the only goal you have in mind. Working out is about getting stronger. Working out is about taking care of the body you were given. Working out is about feeling good in your skin. Working out is about proving yourself wrong. Working out is about building endurance. Working out is about protecting yourself. Working out is about 100+ more things. Restriction is not what working out is about. The disappointment because you don’t look a certain way is not what working out is about. And most importantly, the number you see on the scale is not what working out is about. You deserve to feel confident and comfortable in your body. The body that takes care of YOU 😌 #explore #fitness #fitnessmotivation @dfyne.official
    18.9k
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Engagement rate benchmark
  • Median
Audience location by country
United States
62.56%
United Kingdom
3.51%
Canada
3.16%
Italy
2.88%
Germany
1.97%
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9. Trinity Aniyah 🧜🏽‍♀️

United States

Spelman Woman | Atlanta + Dallas + NYC 🩵 Beauty | Fashion | Lifestyle 1M+ on tiktok 🎀 trinityaniyahconnect@gmail.com 📧

Followers
478.5k
Fake followers
24.77%
Engagement rate
3.89%
Average Reel plays
103.6k
Audience gender
female
76.94%
male
23.06%
Engagement rate benchmark
  • Median
Audience location by country
United States
86.87%
United Kingdom
2.25%
Canada
0.9%
Jamaica
0.82%
France
0.64%
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10. Esmeralda

United States

Beauty| Lifestyle| Girl mom Business collabs 💌 : egonzalezbookings01@yahoo.com @prettylashed___

Followers
477.5k
Fake followers
23.71%
Engagement rate
4.87%
Average Reel plays
138.6k
Audience gender
female
85.2%
male
14.8%
Engagement rate benchmark
  • Median
Audience location by country
United States
85.66%
Jamaica
1.49%
South Africa
1.17%
United Kingdom
1.14%
Trinidad and Tobago
0.7%

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11. Claire Manson

United States

college girly fashion, lifestyle, beauty 💌 claire@dulcedo.com

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13. Taipei

📚 Fashion and beauty history + styling 💄 Drag makeup tutorials 🌉 SF Bay Area 📥 taipeidragqueen@gmail.com

Followers
387.6k
Fake followers
17.31%
Engagement rate
3.23%
Average Reel plays
140.2k
Audience gender
female
75.24%
male
24.76%
Top performing Reels
  1. 1.4m
  2. 658.4k
  3. 519.4k
Engagement rate benchmark
  • Median
Audience location by country
United States
52.43%
Brazil
5.65%
United Kingdom
5.17%
Canada
4.03%
Mexico
3.16%
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14. Tamara Arevalo

United States

🇸🇻 NY 📍 Lifestyle |Beauty |Fitness @oneractive code Tamara Life is good girl 🎀 Gloria.Green@thedigitalbrandarchitects.com Train with me 👇🏽💗

Followers
383.7k
Fake followers
20.21%
Engagement rate
4.69%
Average Reel plays
204.4k
Audience gender
female
45.23%
male
54.77%
Top performing Reels
  1. 350.2k
  2. 229.7k
  3. 146.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
62.98%
Brazil
5.72%
India
5.27%
Mexico
2.83%
United Kingdom
2.07%
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16. Maddy Grace 🎀

United States

600k+ on tiktok Fashion | Beauty | Lifestyle 💖 💌: maddy.grace@idolsandicons.co socials 👇🏽

Followers
323.1k
Fake followers
17.15%
Engagement rate
3.51%
Average Reel plays
128.7k
Audience gender
female
84.23%
male
15.77%
Engagement rate benchmark
  • Median
Audience location by country
United States
90.11%
Jamaica
0.7%
Canada
0.7%
South Africa
0.7%
Philippines
0.7%
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17. Summer Adamson

United States

Sharing the joy and beauty of Down syndrome and magic of inclusion ✨A glimpse into the life of our sweet Jayne💕 Buy Now👏 “A Little Extra Jayne”☺️👇

Followers
322.5k
Fake followers
21.83%
Engagement rate
4.1%
Average Reel plays
125.5k
Audience gender
female
92.69%
male
7.31%
Top performing Reels
  1. 971.8k
  2. 167.3k
  3. 112.3k
Engagement rate benchmark
  • Median
Audience location by country
United States
63.6%
United Kingdom
4.84%
Canada
4.12%
Brazil
3.74%
Australia
2.35%
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19. Kelly

United States

your beauty & lifestyle bestie LA | @therealdba info@teamkelz.com

Followers
305.3k
Fake followers
17.44%
Engagement rate
2.89%
Average Reel plays
253.3k
Audience gender
female
96.28%
male
3.72%
Engagement rate benchmark
  • Median
Audience location by country
United States
60.88%
Canada
4.16%
United Kingdom
4.06%
Australia
2.76%
Mexico
2.01%
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