Top 20 San Francisco Beauty Influencers on Instagram (Jan 2026)

We found 59 beauty Influencers in United States
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
01/21/2026
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1. Sienna | 2026 Bride 💌

United States

food | beauty | lifestyle | 24 🇵🇭 🌉 based in the bay area, ca 💌 siennafaithenterprises@gmail.com

Followers
36.6k
Fake followers
20.45%
Engagement rate
9.44%
Average Reel plays
8.6k
Audience gender
male
57.52%
female
42.48%
Top performing Reels
  1. 92.7k
  2. 23.9k
  3. 17k
Engagement rate benchmark
  • Median
Audience location by city
San Jose
12.55%
San Francisco
10.52%
Los Angeles
5.42%
Oakland
4.73%
Sacramento
3.52%
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2. Stu Berman 📷 San Francisco

United States

I love sharing the world's beauty. Featured on @NatGeoYourShot, @TravelandLeisure, @GoodMorningAmerica. Prints available.

Followers
8.6k
Fake followers
15.8%
Engagement rate
1.81%
Average Reel plays
2.1k
Audience gender
male
42.93%
female
57.07%
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
28.83%
Los Angeles
4.39%
New York City
3.47%
Oakland
2.42%
San Jose
2.36%
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3. Erica Victoria

United States

📍SF , Bay Area UGC | Food | Lifestyle | Travel | Reviews

Followers
8.2k
Fake followers
20.9%
Engagement rate
1.19%
Average Reel plays
6.5k
Audience gender
male
34.97%
female
65.03%
Top performing Reels
  1. 303.1k
  2. 124.3k
  3. 86.8k
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
25.34%
Oakland
15.1%
Los Angeles
3.71%
Sacramento
3.43%
San Jose
1.76%
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4. Caroline In The City

United States

The Future Belongs to those that Believe in the Beauty of their Dreams💗 💻 E-commerce Business Mentor 🌱 Holistic Antiaging Solutions Let’s Connect ⤵️

Followers
5.3k
Fake followers
18.53%
Engagement rate
1.17%
Average Reel plays
844
Audience gender
male
21.75%
female
78.25%
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
19.32%
Los Angeles
5.72%
New York City
3.4%
Oakland
2.47%
Curitiba
1.55%
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5. Monica M. Morales | San Francisco

United States

latina living life in san francisco📍(sf) lifestyle, sports, beauty | tiktok (40k+) 💌: collab.monicamorales@gmail.com @monicainthebay 🌁

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6. Noelle Vandenberg

United States

Razor & Balayage specialist// Ammonia free and organic color 🌿 // Passionate about Clean Beauty + Self Care + Wellness ✨ SF

Followers
2.5k
Fake followers
22.02%
Engagement rate
5.56%
Average Reel plays
996
Audience gender
male
8.7%
female
91.3%
Top performing Reels
  1. 435
  2. 369
  3. 363
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
13.4%
Los Angeles
5.08%
New York City
3.29%
Oakland
3.24%
Portland
1.9%
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7. ☆ Kayla ☆

United States

Bay Area | Aquarius🪽 actress & creator ♡⋆。 ༘✿ 💌: kaylamzabusiness@gmail.com

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8. Kyla Sarmiento

United States

📍 Bay Area, California Probably drinking an iced matcha 🍵 All things lifestyle + travel + beauty + food ✈️🍣✨ Wedding content creator💍 @shotbykylas

Followers
2.3k
Fake followers
9.17%
Engagement rate
3.08%
Average Reel plays
969
Audience gender
female
72.42%
male
27.58%
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
42.59%
Los Angeles
10.77%
San Diego
5.2%
San Ramon
2.53%
San Jose
2.28%
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9. REBECCA

United States

Outfits | Beauty | Mom of 3 life Founder of @moments.byrebecca ⇘ Shop my links ⇙

Followers
2.3k
Fake followers
15.94%
Engagement rate
4.45%
Average Reel plays
1.7k
Audience gender
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
21.75%
Los Angeles
11.63%
New York City
3.13%
Oakland
2.25%
Greater London
2%
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10. Simona Asinovski (solnishka)

United States

In music, in motion, in every way 🌎 Biz Director @soundmeditationpresents On Spotify, etc as “No Fear Just Beauty” & “Solnishka” ☀️👇🎶💜

Followers
2.3k
Fake followers
15.09%
Engagement rate
2.3%
Average Reel plays
1.2k
Audience gender
male
53.36%
female
46.64%
Top performing Reels
  1. Probably conversations like this are too sacred to have online. But we spend a lot of time online, and even more so when we are feeling isolated and alone. This music video was made on my birthday two years ago— it was a day of joy, connection and gratitude. But now it’s hard to look at. Sadly, one of the beautiful women in this video, Lilly Wang, is no longer with us. You know, this is a very silly looking, and silly sounding song, but I made it as way to process the loss of two friends in 2021. Suicide is complex. We have a strong culture of celebrating people's lives, to respect their choices and accept that they are no longer suffering. At the same time, I'm struggling with the idea that these beautiful, loving friends felt so alone and hopeless. They had talked openly about their mental health struggles, and how their lives were a battle between joy and depression. We wish the joy won. Everyone is fighting their own battle, but aren't so many of us familiar with questioning our value, the meaning of our lives… will we be able to find joy and belonging? I've lost three friends to suicide and overdose in the past three years, and sometimes their deaths seem endemic of a culture of individualism that affects all of us. Sometimes I feel frustrated and heart-broken that the world continues to turn with little acknowledgment of tragedies, or that suicide is on the rise. It feels like these losses are a wake up call….if not to action, at least to consideration. We have more mobility and variety than ever before. And I love it; I’ll always accept risks for great freedom and expression in turn. But it’s important to respect the weight of what we have all sacrificed. Belonging, stability and presence are deep needs. We cannot look backwards for them; we have to look forwards. How can we create these for one another? How can we work to counteract our tendency to isolate and spiral, when we need support? How can we offer support without loosing ourselves, or taking responsibility for another person’s experience? Thanks for listening to this share. If you’re feeling scared or lost, you aren’t alone. We all feel it, and all need support sometimes.
    1.3k
  2. 190
  3. 142
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
22.31%
Los Angeles
15.6%
New York City
4.65%
Oakland
3.72%
Santa Monica
1.34%

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11. Proper Fox Studio - Haircut Specialist

United States

Providing clean beauty experiences in San Francisco with organic products in a skylight loft ☀️ Booking link :

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12. Elizabeth Fox

United States

Elizabeth Fox 🎬Local 706 Makeup Artist 💄💄💄💄Beauty SFX Commercial Film

Followers
2.2k
Fake followers
11.95%
Engagement rate
3.41%
Average Reel plays
847
Audience gender
male
24.89%
female
75.11%
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
21.95%
Los Angeles
15.21%
Oakland
7.43%
New York City
3.95%
San Jose
3.48%
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14. raquel ∂αуασ alme∂a 🌊

United States

▪️Committed to learning ▪️Inspired through love ▪️Driven by purpose ♾food/music/art/beauty/positivity/dad jokes

Followers
2.1k
Fake followers
16.96%
Engagement rate
14.81%
Average Reel plays
3.6k
Audience gender
male
28.05%
female
71.95%
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
27.89%
Los Angeles
9.96%
San Jose
4.08%
Oakland
3.61%
New York City
3.13%
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15. Lani Pautin

United States

San Francisco, Bay Area📍 Cool gal-Cooler mom Your fav beauty magician ✨@Ar_tistry

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16. Syd Reed

United States

Beauty | Lifestyle | Fashion •Open to collabs. 💌 below! •New Videos soon ⬇️

Followers
1.9k
Fake followers
17.63%
Engagement rate
6.4%
Average Reel plays
1.2k
Audience gender
female
58.89%
male
41.11%
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
19.33%
Oakland
13.15%
Los Angeles
11.87%
New York City
6.18%
Atlanta
1.86%
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18. 𝐂𝐎𝐍𝐂𝐑𝐄𝐓𝐄 𝐑𝐎𝐒𝐄 𝐒𝐀𝐋𝐎𝐍🪞✨Published 𝐇𝐚𝐢𝐫 & 𝐌𝐚𝐤𝐞𝐮𝐩 𝒜𝓇𝓉𝒾𝓈𝓉 🌹𝓙𝓮𝓼𝓼𝓲𝓬𝓪 𝓑

United States

Where Beauty Dreams become Reality💫 Blonde & Color Specialist, Full Service Hair Makeup Salon. 🌁San Francisco Bay & Beyond🗺️ Booking and Services ⬇️

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20. Ethan Angel

United States

NYC FIT ‘27 💋 beauty, artistry, fashion ♡ tik tok: _ethanangel_ 📧: ethanbader528@gmail.com

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