Top 20 San Francisco Beauty Influencers on Instagram (Mar 2026)

We found 59 beauty Influencers in United States
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
03/08/2026
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1. Stu Berman 📷 San Francisco

United States

I love sharing the world's beauty. Featured on @NatGeoYourShot, @TravelandLeisure, @GoodMorningAmerica. Prints available.

@stuinsf
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Get audience breakdown
Followers
9k
Fake followers
15.8%
Engagement rate
2.4%
Average Reel plays
2.1k
Audience gender
male
42.93%
female
57.07%
Top performing Reels
  1. After taking so many photos over the years, this one is in my top five for sure — thank you, Mother Nature for a beautiful rainbow this morning! If a picture is worth 1000 words, how much would you say this one is worth?
    13.3k
  2. My next set of photos from yesterday's Fleet Week / Blue Angels show is from the "vapor cone" pass. I'd never seen one of these before, so was blown away by it. The "cone" that appears around a Blue Angel jet is called a vapor cone or "shock collar," which is created when the jet travels at high speeds near the speed of sound, causing a sudden drop in air pressure that condenses moisture in the air, forming a visible cone-like shape around the aircraft; it doesn't necessarily mean the jet is breaking the sound barrier, but is simply flying at a very high speed with sufficient humidity present.
    2.4k
  3. Wow! What a morning! I was originally going to share a photo today from last night's sunset, but then Mother Nature gave us a gorgeous sunrise this morning so now I'm sharing a couple of photos from the sunrise and one from last night. I hope you all have an amazing 2025! If today's sunrise is any indication of the year ahead l, we've got a lot to look forward to!
    1.1k
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
28.83%
Los Angeles
4.39%
New York City
3.47%
Oakland
2.42%
San Jose
2.36%
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2. Caroline In The City

United States

The Future Belongs to those that Believe in the Beauty of their Dreams💗 💻 E-commerce Business Mentor 🌱 Holistic Antiaging Solutions Let’s Connect ⤵️

@beautyandthedream
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Get audience breakdown
Followers
5.3k
Fake followers
18.53%
Engagement rate
1.45%
Average Reel plays
844
Audience gender
male
21.75%
female
78.25%
Top performing Reels
  1. Could not be more proud of our LMU girl!!! Proud of all your dedication and commitment these past 4 years, but even more proud of all the goals , hopes and visions you sought after! Stay true to yourself always! The Future Belongs to you….Keep Believing in the Beauty of Your Dreams !💫
    200
  2. Nothing but THIS kind of energy into 2025! @besomaesf 💋 Join us for a NYE celebration Tuesday Dec 31st 7pm! Complimentary champagne toast 🍾 📍 1121 Polk St , SF Video compliments of the most ICONIC party of the year @dahabb !♥️♥️♥️ Thank you for letting us host !🫶
    196
  3. 21 years ago, on our wedding, someone said, ‘Never forget how happy you are today, and never forget the love you feel for each other on this day.’ In the beautiful chaos of life—through careers, businesses, home life, fun, raising a family, the juggling and the struggles—I’ve always held onto those words. Always remembering that joy and love from our wedding day. But what I never imagined back then is how much that love would grow. Through every twist, every triumph, every celebration and every challenge, we’ve built a life that’s strengthened us and deepened our love beyond anything I could have dreamed. Today, I love you more than I ever thought possible. “ I love you more than I did yesterday, but not as much as tomorrow.” Happy anniversary my love. Here’s to continuing to build a life beyond our dreams. ❤️
    196
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
19.32%
Los Angeles
5.72%
New York City
3.4%
Oakland
2.47%
Curitiba
1.55%
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3. Monica M. Morales | San Francisco

United States

latina living life in san francisco📍(sf) lifestyle, sports, beauty | tiktok (40k+) 💌: collab.monicamorales@gmail.com @monicainthebay 🌁

@itsmonicamorales
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Get audience breakdown
Followers
3.2k
Fake followers
22.24%
Engagement rate
1.95%
Average Reel plays
2.1k
Audience gender
male
34.54%
female
65.46%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
10.54%
Los Angeles
9.94%
New York City
7.38%
Mexico City
2.71%
Berkeley
2.56%
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4. Suzanna Zhu

United States

Lifestyle • Food • Beauty 📍SF 💌: zhus19641@gmail.com

@younggsue_
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Get audience breakdown
Followers
2.9k
Fake followers
20.09%
Engagement rate
2.73%
Average Reel plays
2.7k
Audience gender
male
53.75%
female
46.25%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
45.8%
Los Angeles
4.58%
Sacramento
3.82%
San Diego
1.91%
Oakland
1.72%
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5. Noelle Vandenberg

United States

Razor & Balayage specialist// Ammonia free and organic color 🌿 // Passionate about Clean Beauty + Self Care + Wellness ✨ SF

@noellevandenberg_hair
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Get audience breakdown
Followers
2.5k
Fake followers
22.02%
Engagement rate
5.47%
Average Reel plays
996
Audience gender
male
8.7%
female
91.3%
Top performing Reels
  1. Last week I married the man of my dreams. It was such a sweet day celebrating our love 💕 I was never one of those girls who wanted a big wedding in the traditional sense.. but this was perfect. A sweet little ceremony at City Hall in San Francisco followed by a picnic and lunch. A perfect day with some of my closest people, thank you all who traveled for us! #sfcityhallwedding #love #sanfrancisco #marriage
    435
  2. Hey y'all, this is me and my father John. He has Dementia/Alzheimer's. It has progressed to where he can't live alone anymore. This past week I made the decision to move him out to SF with us for awhile until I find a better situation for him. As this was a huge decision for my husband and I. Our new reality of caregiving is slowly sinking in. Grateful that my Dad is a sweet & mellow ol man that just wants to enjoy the present moment and a joint with anyone he's around... he's an old hippie and used to live in SF during the late 60's until he joined a commune .. so this feels quite a full circle moment ☮️ And all of this wouldn't be possible without my husband David.. he is the absolute best and most supportive 🤎. To my clients, I am off for a week to get him settled in. I will still be working, but my days may shift around and my hours will probably get shortened. If I need to reschedule you the coming months, please be patient, as I'm navigating a completely new routine and way of life. Life is fleeting and precious. I'm softening into this new reality with loads of patience and humor. Glad I can get these moments with him while he still know who I am 🥹🩷
    369
  3. 🌕🌖🌗🌘2020🌒🌓🌘🌕 I’ve learned to like having a birthday in between Christmas and New Year. So much to reflect on for a new year and a new age. Planting the seeds of intention to create. Growing wiser. Listening to my gut. Going with what FEELS right. I honor 2019 with all its lessons, abundance and hard work. I’m excited to head into 2020 with expanded optimism and awakened sense purpose. Let’s be the the example. 👁🌞🌎🪐 #2020 #happybirthday #newyear #intentions #reflection
    363
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
13.4%
Los Angeles
5.08%
New York City
3.29%
Oakland
3.24%
Portland
1.9%
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6. Kyla Sarmiento

United States

📍 Bay Area, California Probably drinking an iced matcha 🍵 All things lifestyle + travel + beauty + food ✈️🍣✨ Wedding content creator💍 @shotbykylas

@kylaishungry
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Get audience breakdown
Followers
2.4k
Fake followers
9.17%
Engagement rate
2%
Average Reel plays
969
Audience gender
female
72.42%
male
27.58%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
42.59%
Los Angeles
10.77%
San Diego
5.2%
San Ramon
2.53%
San Jose
2.28%
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7. Simona Asinovski (solnishka)

United States

In music, in motion, in every way 🌎 Biz Director @soundmeditationpresents On Spotify, etc as “No Fear Just Beauty” & “Solnishka” ☀️👇🎶💜

@nofearjustbeauty
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Get audience breakdown
Followers
2.3k
Fake followers
15.09%
Engagement rate
2.2%
Average Reel plays
1.2k
Audience gender
male
53.36%
female
46.64%
Top performing Reels
  1. Probably conversations like this are too sacred to have online. But we spend a lot of time online, and even more so when we are feeling isolated and alone. This music video was made on my birthday two years ago— it was a day of joy, connection and gratitude. But now it’s hard to look at. Sadly, one of the beautiful women in this video, Lilly Wang, is no longer with us. You know, this is a very silly looking, and silly sounding song, but I made it as way to process the loss of two friends in 2021. Suicide is complex. We have a strong culture of celebrating people's lives, to respect their choices and accept that they are no longer suffering. At the same time, I'm struggling with the idea that these beautiful, loving friends felt so alone and hopeless. They had talked openly about their mental health struggles, and how their lives were a battle between joy and depression. We wish the joy won. Everyone is fighting their own battle, but aren't so many of us familiar with questioning our value, the meaning of our lives… will we be able to find joy and belonging? I've lost three friends to suicide and overdose in the past three years, and sometimes their deaths seem endemic of a culture of individualism that affects all of us. Sometimes I feel frustrated and heart-broken that the world continues to turn with little acknowledgment of tragedies, or that suicide is on the rise. It feels like these losses are a wake up call….if not to action, at least to consideration. We have more mobility and variety than ever before. And I love it; I’ll always accept risks for great freedom and expression in turn. But it’s important to respect the weight of what we have all sacrificed. Belonging, stability and presence are deep needs. We cannot look backwards for them; we have to look forwards. How can we create these for one another? How can we work to counteract our tendency to isolate and spiral, when we need support? How can we offer support without loosing ourselves, or taking responsibility for another person’s experience? Thanks for listening to this share. If you’re feeling scared or lost, you aren’t alone. We all feel it, and all need support sometimes.
    1.3k
  2. Celebrating Grace through the years….this Friday will be our most powerful experience yet! With 11 musicians coming together in harmony..may this be a much needed moment of peace and unity 💜 There’s still a handful of tickets left 👇
    190
  3. Some of this crew is going on their 5th trip together! …depending on when you count, how you count, and if you believe counting things is a meaningful representation of depth or quality (questionable). We’re going to Atami, El Salvador, which we chose because it’s an EPIC surf spot, and an easy flight. Our dates are January 9th — April 1st. It’s a coworking trip— everyone is working during the day, on jobs and projects. It’s a DIY adventure— no one is taking your money, nor guaranteeing you a good time 😳. On the plus side, you may discover that you’re likely to find support & enthusiasm for any idea or event (like a banana truck video, a sad party or even a brand new startup). In past years, I’ve said that you’ll love the vibe if you like music, movement and/or meditation. Our first round of long term commits scored a 9 bedroom spot. We don’t have sublets *AND* there is a beautiful, inexpensive 4 bedroom house right next door to us (and another basically across the street). Want to organize a house and come join us?! Message me and I’ll put you in touch with other friends! Deepest gratitude to @brenveziroglu who shot this video. Thank you for your talent, your vision and dedication — this was such a dream 🙏. In loving memory of Lilly Wang 🖤.
    142
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
22.31%
Los Angeles
15.6%
New York City
4.65%
Oakland
3.72%
Santa Monica
1.34%
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8. Proper Fox Studio - Haircut Specialist

United States

Providing clean beauty experiences in San Francisco with organic products in a skylight loft ☀️ Booking link :

@desiree.barrera.sf
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Get audience breakdown
Followers
2.2k
Fake followers
20.8%
Engagement rate
1.82%
Average Reel plays
879
Audience gender
male
23.96%
female
76.04%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
23.82%
Los Angeles
6.17%
New York City
5.02%
Oakland
4.21%
San Jose
1.38%
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9. Rhonda Sauce

United States

beauty in sound, perfection in form✨

@rhondasauce
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Get audience breakdown
Followers
2.2k
Fake followers
11.73%
Engagement rate
4.5%
Average Reel plays
3k
Audience gender
male
53.53%
female
46.47%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
17.57%
Oakland
14.29%
Los Angeles
10.51%
Merced
3.12%
San Leandro
2.79%
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10. Elizabeth Fox

United States

Elizabeth Fox 🎬Local 706 Makeup Artist 💄💄💄💄Beauty SFX Commercial Film

@lizzyfoxmakeup
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Get audience breakdown
Followers
2.2k
Fake followers
11.95%
Engagement rate
3.4%
Average Reel plays
847
Audience gender
male
24.89%
female
75.11%
Top performing Reels
  1. 💄makeup and hair streak on @nlyonne over 10 years ago for the AMAZING cult film, All About Evil. This was my first film after having my daughter and it was hard on me and my family. But the people. Film shoots are always about the people and this crew and cast were phenomenal-a determined, creative and deeply caring group. I met so many people I consider good friends on this film, and was lucky to work with legends. If you haven’t seen it, now is your chance!!! Repost from @thepeacheschrist Repost from @darrenstein Repost from @movie.villains • Name: Deborah Tennis. Movie: All About Evil (2010). Played by Natasha Lyonne. Crimes: Serial killing, snuff filming, mutilation, kidnapping, unlawful imprisonment, conspiracy, torture. Goal: Make her own snuff movies and show them in her theatre in order to prevent it from being closed. #deborahtennis #natashalyonne #allaboutevil #peacheschrist #joshuagrannell #thomasdekker #arielhart #katturner #cassandrapeterson #jackdonner #minkstole #jaderamsey #nikitaramsey #noahsegan #villain #villains #movievillains #movie #movies #instamovies #instavillains
    355
  2. Summer in 🇬🇧London and Bath🇬🇧 pt 1
    313
  3. Hard to tell but this is me feeling pure JOY. Life has been really difficult lately and I am so grateful to have work that challenges me and inspires me and makes me so darn happy. I am wishing for all of you out there, that you’re able to live your truth, be kind, love fully and do something that is joyful.
    259
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
21.95%
Los Angeles
15.21%
Oakland
7.43%
New York City
3.95%
San Jose
3.48%

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11. raquel ∂αуασ alme∂a 🌊

United States

▪️Committed to learning ▪️Inspired through love ▪️Driven by purpose ♾food/music/art/beauty/positivity/dad jokes

@quellzbellz
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Get audience breakdown
Followers
2.1k
Fake followers
16.96%
Engagement rate
17.4%
Average Reel plays
3.6k
Audience gender
male
28.05%
female
71.95%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
27.89%
Los Angeles
9.96%
San Jose
4.08%
Oakland
3.61%
New York City
3.13%
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12. Justin Wong | Active Lifestyle

United States

🤟🙁🤟 ʙᴀʏ ᴀʀᴇᴀ 💪🏻 I 𝓘𝓷𝓼𝓹𝓲𝓻𝓪𝓽𝓲𝓸𝓷𝓪𝓵 𝓖𝓪𝓲𝓷𝓼 📸 | @apex_performance_media “There’s Beauty in the struggle, ugliness in the success”- J. Cole

@justfitwong
@Apex_Performance_Media
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Get audience breakdown
Followers
2.1k
Fake followers
18.78%
Engagement rate
208.22%
Average Reel plays
20.6k
Audience gender
female
43.92%
male
56.08%
Top performing Reels
  1. @hungry_hui_fitness my eye chest coordination is not on point. . . #chestday #flappybird #flappybirdchallenge #funworkouts #funworkoutideas
    18.9k
  2. Don’t be that trader! 💸 Watch how one bad decision turned profits into losses. Learn from his mistake, level up your trading game, and join our Discord for expert tips, strategies, and a community that’s got your back. 🚀 #TradeSmart #DontBeThatGuy #TradingCommunity
    4.9k
  3. No risk. No R8. Own lane. Own pace. Own race. 🏎️ 💨 @the.wong.eye @justfitwong 📸 #supercars #cars #ferrari #supercar #carsofinstagram #car #porsche #carporn #lamborghini #carswithoutlimits #luxurycars #carlifestyle #luxury #mclaren #bmw #v #exoticcars #s #mercedes #audi #amazingcars #carphotography #carspotting #hypercars #instacar #instacars #gt #amg #hypercar #automotive
    4.9k
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
17.61%
Los Angeles
7.89%
San Jose
2.25%
Greater London
1.83%
New York City
1.27%
profile picture

13. Lani Pautin

United States

San Francisco, Bay Area📍 Cool gal-Cooler mom Your fav beauty magician ✨@Ar_tistry

@msladyyrae
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Get audience breakdown
Followers
2k
Fake followers
24.62%
Engagement rate
5.73%
Average Reel plays
3.6k
Audience gender
male
54.71%
female
45.29%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
25.41%
Los Angeles
7.33%
Oakland
4.56%
San Jose
2.12%
New York City
2.04%
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14. Destiny Halei

United States

cambodian american beauty & hair routines, lifestyle | sf bay area 💌 hello@destinyhalei.com - ugc inquiries

@destinyhalei
@DestinyHalei
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Get audience breakdown
Followers
2k
Fake followers
14.59%
Engagement rate
5.78%
Average Reel plays
1.6k
Audience gender
male
30.48%
female
69.52%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
13.27%
San Luis Obispo
7.72%
Los Angeles
7.6%
Oakland
4.95%
New York City
4.1%
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15. Syd Reed

United States

Beauty | Lifestyle | Fashion •Open to collabs. 💌 below! •New Videos soon ⬇️

@sydneyreed
@syd_reed
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Get audience breakdown
Followers
1.9k
Fake followers
17.63%
Engagement rate
6.39%
Average Reel plays
1.2k
Audience gender
female
58.89%
male
41.11%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
19.33%
Oakland
13.15%
Los Angeles
11.87%
New York City
6.18%
Atlanta
1.86%
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16. Tiffany Ford

United States

Skincare| Beauty| All Things Soft-✨ 💌: theprettymommyceo@gmail.com A Positive Influence-💕

@prettymommyceo
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Get audience breakdown
Followers
1.9k
Fake followers
16.92%
Engagement rate
2.1%
Average Reel plays
1.1k
Audience gender
female
72.06%
male
27.94%
Top performing Reels
  1. . The gift of being their Mom; thankful + grateful.—🤎 . Happy Holidays from Me + Mine!
    262
  2. All types of STOP and STARE.-✨ . Don’t even know how to overdo it; I just know that’s how you ruin it. . I’m going to give it to you CLASSY every time; I know no other way.-🤎 . My family did that; the End. . #SendNudesNight #BirthdayDinner #EffortlessStyle #BestNight #TooEasy #Hawaii
    215
  3. Aloha Thirty Seven-🌺 . Blessed beyond measure by the outpouring of love from everyone; my family and friends.-✨ . I woke up in Paradise; the Lord blessed me to see another year; forever thankful, always grateful. . Happy Birthday to Me.-🎉 . . #Aloha #BroughtSandToTheBeach #FamilyAffair #HonoluluDoneClassy #Vibes #IslandMamis #TropicalNight #TaurusEnergy #NoFriendsAllFamily #PeriodT #ItsTheFamilyForMe #BabyCuzWantedMeOnAnIsland #SoThatsWhereImAt #RealTime #ItsNoIGCreForMe-🤞🏾
    215
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
28.91%
Oakland
10.55%
Los Angeles
5.45%
New York City
3.45%
Atlanta
1.45%
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17. 𝐂𝐎𝐍𝐂𝐑𝐄𝐓𝐄 𝐑𝐎𝐒𝐄 𝐒𝐀𝐋𝐎𝐍🪞✨Published 𝐇𝐚𝐢𝐫 & 𝐌𝐚𝐤𝐞𝐮𝐩 𝒜𝓇𝓉𝒾𝓈𝓉 🌹𝓙𝓮𝓼𝓼𝓲𝓬𝓪 𝓑

United States

Where Beauty Dreams become Reality💫 Blonde & Color Specialist, Full Service Hair Makeup Salon. 🌁San Francisco Bay & Beyond🗺️ Booking and Services ⬇️

@concreterosesalon.sfc
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Get audience breakdown
Followers
1.8k
Fake followers
14.42%
Engagement rate
6.4%
Average Reel plays
749
Audience gender
female
81.87%
male
18.13%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
41.59%
Oakland
10.09%
Los Angeles
6.27%
New York City
2.29%
Sacramento
1.99%
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18. Mariah

United States

Beauty • Fashion • Lifestyle BART Princess📍Bay Area, CA Let’s work 📩 Mariahcsatwork@gmail.com

@merwiiah
@mariahatwork
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Get audience breakdown
Followers
1.8k
Fake followers
16.09%
Engagement rate
2.38%
Average Reel plays
1.8k
Audience gender
female
54.64%
male
45.36%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
9.92%
Fairfield
6.82%
Los Angeles
5.99%
Oakland
5.99%
Sacramento
5.37%
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19. Lupe | Bay Area Makeup Artist and Hair

United States

Atelier for your face ✨ 📍 NorCal & Beyond 💍 Bridal | Events | Editorial Skin & color theory expert | 20+yrs exp

@vbeauty.bylupe
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Get audience breakdown
Followers
1.8k
Fake followers
12.91%
Engagement rate
4.3%
Average Reel plays
1.5k
Audience gender
female
77.53%
male
22.47%
Top performing Reels
  1. Her Majesty the 👑 QUEEN!! @msryannicole for @eoydc Black Futures Ball Truly an honor to collaborate on this look! Makeup by me #bayareamua #oaklandmua #avantgarde #avantgardemakeup #avantgardelook #foilmakeup #goldfoil #gildedlips #goldlips #matallicmakeu p
    2.9k
  2. it’s the story of two primas mexicanas, the youngest is visiting from out of town and staying over for dinner, so in the meantime the oldest prima takes the youngest out to the garden para chismiarle de su amor prohibido el jardinero. they spend the rest of the day on the porch catching up. 🌹 nothing like hanging out with your oldest cousin and hearing all the fun stories 🤭🌷 #InspireInclusion when women are inspired to embrace inclusion, they experience a profound sense of belonging, relevance, and empowerment. - tosin oyediran Hair & Makeup: @lupedoesmakeup Model: @nancygonzlz Model: @kiararica
    637
  3. The end of the year is nostalgic for me. It’s the time of the year when I take mental inventory of/for myself and this year was A LOT. A lot of changes, a lot of loss, a lot of grief, a lot of love, a lot of positivity, a lot of optimism, a lot of wins, a lot of magic, and a lot of prayer. So to celebrate how monumental this year was for me, I decided to do a photo shoot with one of my favorite photographers @RocioRivera and man, she captured me exactly how I wanted! She’s so great at telling your story through pictures and I’m excited to share these with you in the coming weeks✨
    429
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
16.79%
Los Angeles
10.69%
San Jose
8.86%
New York City
6.56%
Oakland
4.73%
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20. Katsiaryna Frydliand | San Francisco influencer | UGC

United States

Showcasing the most luxurious US destinations📍 Travel • Fashion • Food blogger Addicted to beauty and aesthetics Collab kat.fridlyand@gmail.com

@kot.effect
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Get audience breakdown
Followers
1.7k
Fake followers
12.06%
Engagement rate
3.02%
Average Reel plays
1.6k
Audience gender
male
24.63%
female
75.37%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
San Francisco
13.71%
Minsk
8.55%
Moscow
4.84%
San Jose
3.87%
Los Angeles
3.23%
FAQ
Frequently asked questions
How do I find Beauty influencers in San Francisco, United States?
Who are the top Beauty influencers in San Francisco, United States?
How can I see more detailed data about these influencers?

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