Top 20 London Beauty Influencers on Instagram (2025)

We found 58 Beauty Instagram influencers, identified because they used 'Beauty' in their 'bio'. Here's the top 20 of them, ordered by follower count. If you want to filter your search (e.g. see only Beauty influencers in specific countries, with specific audiences, or even the fastest growing Instagram accounts), get a 14-day free trial of Modash!
Last date updated: May 23, 2025. Showing 20 of 58 profiles. To see all results, or run a more specific search start a free trial. Or, learn how to find Instagram influencers.
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    1. Melissa’s Wardrobe

    United Kingdom
    channel icon@melissaswardrobe
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    Followers
    377.3k
    Engagement rate
    4.78%
    Fake Followers
    22.45%
    Average Reel plays
    232.2k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    24.83%
    New York City
    4.23%
    Lagos
    2.48%
    Los Angeles
    2.32%
    Manchester
    1.79%
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    Bio
    Founder @itsalifestylehun Celebrity Fashion Stylist, Beauty Expert & Interior Decorator Melissaswardrobe@wmeagency.com
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    2. Abibat ✨| Natural Hair

    United Kingdom
    channel icon@abs.tract_
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    Followers
    44.3k
    Engagement rate
    2.68%
    Fake Followers
    21.63%
    Average Reel plays
    14.5k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    17.8%
    Lagos
    10.01%
    New York City
    3.34%
    Sheffield
    2.21%
    Abuja
    1.67%
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    Bio
    Beauty, Lifestyle & Culture ✨ 📍 London, UK 📧: info.abstract1@gmail.com
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    3. A A L I Y A H

    United Kingdom
    channel icon@leesimms.x
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    Followers
    37.2k
    Engagement rate
    7.18%
    Fake Followers
    23.74%
    Average Reel plays
    6.1k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    40.75%
    Birmingham
    4.85%
    Manchester
    3.05%
    Leeds
    1.29%
    Nottingham
    1.22%
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    Bio
    Email me For Promo/Collabs📥 Press the link👇🏼 BEAUTY|HAIR|FASHION
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    4. Vyara | Beauty Enthusiast

    United Kingdom
    channel icon@beauty_obsessionsuk
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    Followers
    21.4k
    Engagement rate
    2.26%
    Fake Followers
    18.29%
    Average Reel plays
    5.2k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    13.94%
    New York City
    3%
    Los Angeles
    2.52%
    Toronto
    1.55%
    Washington, D.C.
    1.16%
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    Bio
    𝐿𝑜𝑣𝑒𝑟 𝑜𝑓 𝑎𝑙𝑙 𝑡ℎ𝑖𝑛𝑔𝑠 𝑏𝑒𝑎𝑢𝑡𝑦 𝑎𝑛𝑑 𝑎𝑒𝑠𝑡ℎ𝑒𝑡𝑖𝑐 𝐿𝑢𝑥𝑢𝑟𝑦 𝑏𝑒𝑎𝑢𝑡𝑦 𝑢𝑛𝑏𝑜𝑥𝑖𝑛𝑔, 𝑠𝑤𝑎𝑡𝑐ℎ𝑒𝑠 ＆ 𝑟𝑒𝑣𝑖𝑒𝑤𝑠 UGC enquiries > vyaralee@mail.com 𝐷𝑖𝑠𝑐𝑜𝑢𝑛�...
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    5. Milly Mason

    United Kingdom
    channel icon@millymason_
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    Followers
    20k
    Engagement rate
    2.35%
    Fake Followers
    18.57%
    Average Reel plays
    209.2k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    22.21%
    York
    9.15%
    Leeds
    2.96%
    Manchester
    1.48%
    Liverpool
    1.31%
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    Bio
    Bespoke beauty treatments UK / International Online training link ⬇️ Owner @millysbeautybaryork Official assistant of @harrietwestmoreland
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    6. S C A R L E T T 🌿

    United Kingdom
    channel icon@itsabeauty_thing
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    Followers
    18.7k
    Engagement rate
    2.08%
    Fake Followers
    25.00%
    Average Reel plays
    4.3k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    13.08%
    New York City
    3.13%
    Los Angeles
    2.82%
    Toronto
    1.98%
    Melbourne
    1.5%
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    Bio
    all things beauty and skincare ✨      pr/collab dm or email  💬  itsabeautythingscarlett@gmail.com 💌  discounts below 👇🏻
  • influencer profile picture

    7. YT: Jordanah Meshe

    United Kingdom
    channel icon@jordanah_meshe
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    Followers
    17.9k
    Engagement rate
    45.73%
    Fake Followers
    24.35%
    Average Reel plays
    10.2k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    34.87%
    Birmingham
    3.44%
    Manchester
    2.86%
    Lagos
    2.11%
    New York City
    1.5%
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    Bio
    📍 UK 🎥 Youtuber (47k+): click the 🔗 for a new video 🌸 TRAVEL • LIFESTYLE • BEAUTY • FASHION 💌 Collabs: Jordanahmeshe@gmail.com
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    8. Bridal Makeup Artist & Content Creator ♡

    United Kingdom
    channel icon@by.prabs
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    Followers
    16.1k
    Engagement rate
    2.29%
    Fake Followers
    24.80%
    Average Reel plays
    19.5k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    49.45%
    Birmingham
    4.03%
    Leicester
    2.11%
    Dubai
    1.01%
    Slough
    0.92%
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    Bio
    Prabs Kaur International Makeup & Hair Artist 🌎 📍London • Beauty | Travel | Dance | Desi Fashion | Fitness • @cookwithprabs #bridalmakeupartist
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    9. Andréa Zoe | 𝗙𝗮𝘀𝗵𝗶𝗼𝗻, 𝗯𝗲𝗮𝘂𝘁𝘆 & 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 | 𝗨𝗞

    United Kingdom
    channel icon@andreasinfluencingjourney_
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    Followers
    13.7k
    Engagement rate
    7.94%
    Fake Followers
    24.51%
    Average Reel plays
    2.4k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    14.9%
    Manchester
    4.06%
    Birmingham
    2.08%
    Liverpool
    1.77%
    Leeds
    1.67%
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    Bio
    23 🧿 #influencer #206gals BE KIND TO PEOPLE! 🤍 🎤 @andreazoemusic_ @lifeofbenji2023 GM ❤️ @lifeofgeorgea_2023
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    10. K r i s s y T u r n e r

    United Kingdom
    channel icon@misskrissyturner
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    Followers
    12.8k
    Engagement rate
    2.46%
    Fake Followers
    16.21%
    Average Reel plays
    105k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    62.82%
    New York City
    1.19%
    Brighton
    0.96%
    Paris
    0.88%
    Manchester
    0.72%
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    Bio
    Aim:✨Look expensive on a budget✨ 👩🏽‍💻 Fashion & beauty director @eliza.co.uk 🤎 Neutral outfit inspo 💰 High street shopping help 🛒 Shop my outfits ↓
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    11. • 𝑲𝑰𝑨𝑹𝑨 •

    United Kingdom
    channel icon@k.sweenz
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    Followers
    12.8k
    Engagement rate
    25.57%
    Fake Followers
    24.93%
    Average Reel plays
    25.6k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    30.72%
    Los Angeles
    2.91%
    New York City
    2.69%
    Atlanta
    1.35%
    Leicester
    1.12%
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    Bio
    ❀ Siri Play 2️⃣2️⃣ by JayO Londoner 🇬🇧📍UK TikTok: K.Sweenz
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    12. Miranda Mandi Brawn

    United Kingdom
    channel icon@mirandabrawn
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    Followers
    12.2k
    Engagement rate
    5.91%
    Fake Followers
    22.83%
    Average Reel plays
    3.3k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    45.66%
    New York City
    3.02%
    Los Angeles
    1.89%
    Brighton
    0.94%
    Liverpool
    0.94%
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    Bio
    Helping you get #successfulmindset Founder @tmbdlfoundation @thedarepodcast @the60secondcoach_ FT@ft @forbes @bbc @thetimes @bloomberg @ted @gmb @bet
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    13. chisom aimée

    United Kingdom
    channel icon@chisomaimee
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    Followers
    11.9k
    Engagement rate
    6.22%
    Fake Followers
    13.02%
    Average Reel plays
    4.1k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    24.24%
    Manchester
    15.35%
    Newcastle upon Tyne
    6.46%
    Lagos
    4.44%
    Leeds
    4.04%
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    Bio
    beauty, fashion + yap 🪩 🍒 🫧 💌 jessica@unlockedbranding.com @unlockedbranding
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    14. Astrid Kearney

    channel icon@astridkearneymakeup
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    Followers
    11.7k
    Engagement rate
    4.05%
    Fake Followers
    16.29%
    Average Reel plays
    1.5k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    London
    23.53%
    Los Angeles
    2.29%
    New York City
    1.95%
    Birmingham
    0.89%
    Delhi
    0.89%
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    Bio
    𝐌𝐚𝐤𝐞𝐮𝐩 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫 & 𝐌𝐚𝐦𝐦𝐚 💋 Creative Director • Educator/Writer Editorial • Catwalk • Commercials • Celebrities BEAUTY DIRECTOR: so•edited magazine
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    15. Zaynab

    United Kingdom
    channel icon@zaynabcrawford
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    Followers
    11.6k
    Engagement rate
    9.08%
    Fake Followers
    7.93%
    Average Reel plays
    34.5k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    21.81%
    New York City
    3.47%
    Stockholm
    2.51%
    Los Angeles
    2.51%
    Philadelphia
    2.51%
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    Bio
    Beauty | Fashion | Lifestyle 📧: academy@connectmgt.com @mrandmrscrawford_ 🤍
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    16. Jamelia Donaldson | Beauty Founder

    United Kingdom
    channel icon@jameliaisobsessed
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    Followers
    11.3k
    Engagement rate
    3.45%
    Fake Followers
    21.73%
    Average Reel plays
    7k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    51.81%
    New York City
    3.05%
    Birmingham
    2.42%
    Atlanta
    1.43%
    Los Angeles
    1.22%
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    Bio
    🧖🏽‍♀️ Professional Product Junkie 👩🏽‍💻 Beauty Obsessed Founder + Key Note Speaker 👷🏽‍♀️Building @treasuretress 🧱 Built @theteenexperience
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    17. KAYLA WATLER

    United Kingdom
    channel icon@kayla_watler_
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    Followers
    11.1k
    Engagement rate
    2.91%
    Fake Followers
    22.11%
    Average Reel plays
    2.6k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    38.68%
    New York City
    5.03%
    Porto
    2.2%
    Los Angeles
    1.89%
    Milan
    1.57%
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    Bio
    Fashion model |Fashion|Beauty Relatable London Enquires: @louisamodels @metropolitanmodelsgroup kaylawatler84@gmail.com @kaylawatlerhome Portfolio ⬇️
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    18. beautz_v

    United Kingdom
    channel icon@beautz_v
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    Followers
    11.1k
    Engagement rate
    5.71%
    Fake Followers
    23.41%
    Average Reel plays
    3.2k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Lagos
    11.74%
    Greater London
    11.65%
    Abuja
    3.71%
    Accra
    3.23%
    New York City
    2.72%
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    modash.io
    Bio
    •°God 1st always.. 🇬🇧 •°Nurse💉 •°Fashion Blogger l Beauty content •°Fitness lifestyle •°Outfit inspo
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    19. Mahalia Duncan-Williams 🇬🇭

    United Kingdom
    channel icon@ms_duncanwilliams
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    Followers
    10.6k
    Engagement rate
    10.21%
    Fake Followers
    23.86%
    Average Reel plays
    1.1k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    23.6%
    Accra
    16.4%
    Lagos
    2.13%
    New York City
    1.87%
    Atlanta
    0.67%
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    Bio
    👸🏽𝕼𝖚𝖊𝖊𝖓 AKUA❤️‍🔥 👩🏽‍💼 @_houseoflooks @gh.eventz @cookinwithakua 📌 International 🌎🇬🇭🇬🇧🇳🇱🇿🇦🇺🇸🇦🇪🇳🇬 Travel | Food | Fashion | Beauty
  • influencer profile picture

    20. Pav

    United Kingdom
    channel icon@_iampaven_
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    Followers
    10.4k
    Engagement rate
    5.77%
    Fake Followers
    24.86%
    Average Reel plays
    9.9k
    modash.io
    Engagement rate benchmark
    • Median
    Audience location by city
    Greater London
    43.24%
    Birmingham
    3.64%
    Dubai
    2.26%
    Slough
    1.71%
    Leicester
    1.49%
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    Bio
    Award Winning Diary of A Special Needs Mum Disability Inclusion Advocate Beauty • Lifestyle Travel • Adventures Makeup Artist @paven.hairandmakeup

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