Top 20 London Beauty Influencers on Instagram (Dec 2025)

We found 1061 beauty Influencers in United Kingdom
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in United Kingdom. Here's the top 20 of them, ordered by which creators have the highest percentage of their audience in United Kingdom. To run a custom search, check out Modash's influencer discovery features (free to try).
12/16/2025
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1. Bambi Does Beauty

United Kingdom
🦌🧚‍♀️ A less is more approach to beauty
Followers
845.3k
Fake followers
28.58%
Engagement rate
1.25%
Average Reel plays
1.2M
Audience gender
male
13.32%
female
86.68%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
13.37%
New York City
3.39%
Los Angeles
2.31%
Sydney
1.59%
Melbourne
1.56%
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3. Genevieve Turley

Expert MUA • Educator • Sometimes Silly Simplifying your beauty rituals for smarter purchases. Ex nurse Home: @countryliferenovation
Followers
548.2k
Fake followers
10.46%
Engagement rate
1.13%
Average Reel plays
196.4k
Audience gender
male
7.24%
female
92.76%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
11.79%
Worcester
3.82%
Birmingham
2.15%
City of Bristol
1.89%
Hereford
1.73%
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4. Melissa’s Wardrobe

United Kingdom
Founder @leluxe @itsalifestylehun Celebrity Fashion Stylist, Beauty Expert & Interior Decorator Melissaswardrobe@wmeagency.com
Followers
384.1k
Fake followers
23.02%
Engagement rate
4.5%
Average Reel plays
233k
Audience gender
female
91.38%
male
8.62%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
25.15%
New York City
4.09%
Lagos
2.47%
Los Angeles
1.99%
Manchester
1.78%
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5. Lala Raeee 🤍

United Kingdom
Fashion | Beauty | Mum | 26 Bride | Ex Social Worker Represented by: @romcomentertainment Contact@lalaraeee.com
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6. Courtney Smith Durant

United Kingdom
🇬🇧Travel Fashion & Beauty ✨ TIKTOK:Courtney_smith1 @courtney_smith1wardrobe
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7. Samantha Hansard

United Kingdom
💚 Vintage Finds and Sustainable Interiors 💚 Mixing Old and New for a Timeless Style 💚 Midlife Lover of Gardens, Fashion, Travel and the Outdoors!
Followers
295.6k
Fake followers
23.69%
Engagement rate
1.77%
Average Reel plays
37.5k
Audience gender
male
9.75%
female
90.25%
Top performing Reels
  1. 1.8m
  2. 1.3m
  3. 1.2m
Engagement rate benchmark
  • Median
Audience location by city
Greater London
13.43%
Manchester
1.17%
Brighton
1.04%
Leeds
0.95%
New York City
0.68%
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8. Faye Reddish

United Kingdom
Midsize Fashion, beauty & lifestyle creator spreading self love ❤️ Co-Founder @sweatsznselfloveclub
Followers
234.4k
Fake followers
32.74%
Engagement rate
1.66%
Average Reel plays
90.9k
Audience gender
female
73.93%
male
26.07%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
16.42%
Manchester
6.55%
Leeds
2.01%
Liverpool
1.99%
Dubai
1.85%
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10. LAUREN MCDERMOTT

United Kingdom
🇬🇧Wife, Mum, Me Wellness & Beauty | Style | Home & Garden | Food | Travel 🏡 Renovating @bylaurenmcdermott_home ✉️ hello@bylaurenmcdermott.com Shop👇🏼
Followers
185.3k
Fake followers
21.7%
Engagement rate
1.02%
Average Reel plays
53.1k
Audience gender
male
4.62%
female
95.38%
Top performing Reels
  1. 25.7k
  2. 20k
  3. 17.9k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
11.66%
Manchester
1.1%
Edinburgh
1.04%
Cardiff
0.97%
Leeds
0.89%

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11. Isabella Duder

United Kingdom
Chic & Timeless Fashion, Beauty, Lifestyle London, UK Collabs & UGC - isabella@isabelladuder.com 🔗 Shop my looks ↓
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12. Fleur Anderson

United Kingdom
Hotels | Travel | Food | Lifestyle UK & Beyond Content Creator thatgirlfleur@gmail.com Finding beauty in the everyday 💐
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13. Amna 🧚🏽‍♂️

United Kingdom
Skincare 🧴| Beauty 💄| Mum life 👩🏽‍🍼 All enquires: amnam23@outlook.com
Followers
123.4k
Fake followers
33.38%
Engagement rate
5.88%
Average Reel plays
185k
Audience gender
female
75.58%
male
24.42%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
14.01%
Birmingham
7.14%
Bradford
3.5%
Manchester
3.37%
Dubai
2.2%
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14. Maria Benkharmaz 🇲🇦

United Kingdom
✨Anything & Everything✨ @loveisblindnetflix UK season 1 Qualified MUA Business enquiries: mariabenkh@brightmanagement.co.uk
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16. Francesca Newman-Young

United Kingdom
Luxury Travel, Fashion & Beauty Curator Hospitality & Content Specialist | ✍️ @theweddingedition_ | All things @kingsroad.london @knightsbridge_ldn
Followers
98.1k
Fake followers
29.15%
Engagement rate
1%
Average Reel plays
19.4k
Audience gender
female
82.38%
male
17.62%
Top performing Reels
  1. 713.7k
  2. 433.3k
  3. 138k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
19.49%
Manchester
1.8%
Glasgow
1.52%
Leeds
1.19%
New York City
1.09%
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17. SARAH JOSSEL

United Kingdom
🗞️Columnist, Beauty Director-at-Large, Sunday Times Style 🎤Broadcaster 📖Author 📺Beauty presenter This Morning 💻Join my FB group ⬇️
Followers
86.4k
Fake followers
27.64%
Engagement rate
1.46%
Average Reel plays
21k
Audience gender
female
89.43%
male
10.57%
Top performing Reels
  1. -
  2. 5.4k
  3. “You’re no less of a mother just because you had a c-section.” I can’t stop thinking about this comment from another mum. I haven’t spoken about my birth much but it was far from how I had planned. After 25 hours of contractions, it ended with an emergency c-section. Not having a birth where everything goes smoothly can take time to process and recover from. In a fraught, frantic and vulnerable moment you are forced to make colossal decisions for the health of you and your baby, and it can catch up on you once the baby has arrived. While penning your birth plan can be lovely - and sometimes necessary - I’ve heard so many people say that their births ‘didn’t go to plan.’ I can’t help but wonder if all this planning can be harmful, even dangerous, for our expectations - are we setting ourselves up for failure? - as if we are going in with a business plan when in fact we have so little control over what happens to our bodies through the birthing experience. The other mum is so lovely by the way. She wasn’t gloating or trying to make me feel bad. She was genuinely trying to make me feel better when I told her that I didn’t have the vaginal birth that I had planned for. I have never thought for even a second that I’m “less of a mother” but when she told me that her family put huge pressure on her to “succeed” in having a “natural birth” I wasn’t surprised by her comment. I was just so stunned that any family would be cheering a first time mother on like they were betting on a sports game. Remember that whether you have a vaginal birth, an elected caesarean, an emergency caesarean or a home birth, and whether you do it with medicine, without medicine, with epidural, without epidural, with a doula, a doctor, a midwife, or a partner, there are no medals or gold stars. There’s no wrong or right way to deliver a baby and please, please know that there’s no ‘natural’ or ‘unnatural’ way to give birth 🤍
    3.3k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
34.61%
New York City
2.77%
Dublin
1.34%
Manchester
1.22%
Los Angeles
1.16%
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18. Kaniz Ali

United Kingdom
International Beauty Editor @graziapak MultiAwardWinningCelebrityMakeUpArtist @kanizmakeupartist 🇬🇧🇦🇪🇸🇦 Int Humanitarian Aid Worker 🌎
Followers
84.6k
Fake followers
38.72%
Engagement rate
2.43%
Average Reel plays
21.4k
Audience gender
male
19.88%
female
80.12%
Top performing Reels
  1. 107.3k
  2. 29.3k
  3. 22.7k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
21.07%
Birmingham
3.54%
Mumbai
2.9%
Delhi
2.44%
Dubai
2.29%
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19. Forida Ali

United Kingdom
interiors | mum moments | life sharing the beauty in the daily creating a cosy + calm family home one diy at a time 📧thehomemama@outlook.com 📍London
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20. Alessia Hodgson

United Kingdom
Darlington,North East, England Outfit inspo, beauty, wellness & lifestyle ally@ightalent.com @sorelleinbeauty @thecontentedit___
Followers
78.8k
Fake followers
26.59%
Engagement rate
1.51%
Average Reel plays
16.4k
Audience gender
male
24.05%
female
75.95%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
12.22%
Newcastle upon Tyne
5.4%
Manchester
4.08%
Leeds
3.45%
Liverpool
1.71%
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