Top 20 London Beauty Influencers on Instagram (Jul 2026)

We found 1269 beauty Influencers in United Kingdom
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
07/23/2026
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1. Alex Light - Body Confidence 🕊

United Kingdom

✨You Are Not A Before Picture - Sunday Times Bestseller ✨Body image speaker ✨Fashion & beauty ✨Order my new book here 👇

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2. megan moore

United Kingdom

collaboration / pr - megannmooree99@gmail.com

Followers
375.7k
Fake followers
14.11%
Engagement rate
2.27%
Average Reel plays
280.3k
Audience gender
female
54.84%
male
45.16%
Engagement rate benchmark
  • Median
Audience location by city
Southampton
27.71%
Greater London
14.66%
Manchester
2.64%
Winchester
1.76%
Portsmouth
1.17%
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3. Courtney Smith Durant

United Kingdom

Fashion | Beauty | Home Acne-Prone skin honesty 🤍 Real routines, real results.

Followers
354.1k
Fake followers
23.77%
Engagement rate
2.54%
Average Reel plays
615.3k
Audience gender
female
87.92%
male
12.08%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
16.6%
Manchester
2.24%
Leeds
1.8%
Liverpool
1.58%
Glasgow
1.2%
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4. Tabitha🌐

United Kingdom

🫶🏾🥰🫧 lover of life beauty, lifestyle, model life 💌tabithamary@sixteenth.com 🇬🇧curve @milkmodelmanagement 🇺🇸 @fordmodels

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5. Jasmine

United Kingdom

Mrs. Johnson First Time Mum 🤍 | Beauty, Food & Lifestyle Proud Filipina 🇵🇭 | Love is Blind UK Season 1 All enquiries to beth@alphatalentgroup.com

Followers
203.8k
Fake followers
1.72%
Engagement rate
3.74%
Average Reel plays
116.2k
Audience gender
female
84.78%
male
15.22%
Top performing Reels
  1. 129 803
  2. 77 125
  3. 60 459
Engagement rate benchmark
  • Median
Audience location by city
Greater London
22.22%
Los Angeles
7.41%
New York City
7.41%
Mykonos
3.7%
Johannesburg
3.7%
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6. Elle Adams 💫

United Kingdom

I like to make people laugh ✨ Comedy • Style • Beauty • New Mum Life 🕊️ Sienna’s Mum 💚 @fowlerssyndrome Ambassador 📧 theellenextdoor@gmail.com

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7. georgia sian

United Kingdom

📍uk fashion, beauty & lifestyle | outfit inspo @fashionnova 💌 georgia.sian@flairmgmt.com shop my outfits ↓

Followers
166.9k
Fake followers
38.02%
Engagement rate
1.37%
Average Reel plays
47.9k
Audience gender
female
50.81%
male
49.19%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
10.75%
Manchester
4.53%
Birmingham
2.92%
Leeds
1.96%
Liverpool
1.61%
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9. Em Sheldon

United Kingdom

em not emily. carb enthusiast. wellness,beauty,travel,fitness,food. Cosmo & InStyle award winning creator LDN | NYC ✉️ emtalks@gmail.com | @emshelhome

Followers
144k
Fake followers
33.54%
Engagement rate
3.74%
Average Reel plays
22.5k
Audience gender
female
76.93%
male
23.07%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Greater London
14.27%
Leeds
3.04%
Manchester
2.06%
New York City
1.25%
Glasgow
0.96%

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11. Amna 🧚🏽‍♂️

United Kingdom

Skincare 🧴| Beauty 💄| Mum life 👩🏽‍🍼 All enquires: amna@pomegranatee.com

Followers
120k
Fake followers
34.37%
Engagement rate
3.41%
Average Reel plays
180.9k
Audience gender
female
75.1%
male
24.9%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
15.3%
Birmingham
6.54%
Manchester
4.32%
Bradford
4.19%
Leeds
3.92%
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13. Kaniz Ali

United Kingdom

CEO / Editor-in-Chief @maisonnurmagazine International Beauty Editor @graziapak MultiAwardWinningCelebrityMakeUpArtist @kanizmakeupartist 🇬🇧🇦🇪🇸🇦

Followers
110.8k
Fake followers
37.74%
Engagement rate
1.14%
Average Reel plays
9.4k
Audience gender
female
79.6%
male
20.4%
Top performing Reels
  1. COVER GIRL ✨ @drvanitarattan Meet The Game Changer of Skincare The powerhouse behind Skincare by Dr. V is a British-Indian trailblazer, a medical doctor, a cosmetic formulator and the unapologetic queen of skin science for skin of colour. Her mission? Bold. Her track record? Untouchable. Her impact? Global. Before she became a skincare phenomenon with over 3.5 million loyal followers and a cult-favorite product lineup that sells out on repeat, Dr. Rattan was busy clocking 40,000+ hyperpigmentation cases in her London clinics with a jaw-dropping 95% success rate. And when the pandemic flipped the beauty world on its head, she didn’t panic she pivoted. She closed her clinics, took over her family’s cosmeceutical lab, and built a beauty empire from the ground up, fueled by science, soul and straight-up skin wisdom. Every formula? Hers. Every product? Made for skin of colour. Every decision? Rooted in evidence based research not hype, not trends and definitely not investor agendas. From pregnancy-safe routines to SPF that actually works without a ghostly cast, Dr. V is out here doing what billion dollar brands still haven’t figured out: centering melanin-rich skin, unapologetically, expertly and with love. She’s a skin doctor, a CEO, a content creator, a mama of two and the woman rewriting the rules not just for beauty, but for business. If you don’t already know Dr. Vanita Rattan, it’s time to catch up because this is more than a brand. This is a revolution for skin of colour and Dr. V is leading the charge, one power-packed serum at a time. Catch Dr V’s 8 page editorial in this winter issue of Grazia out now ✨ CEO @zahraasaifullah Editor in Chief @nashmiaamirbutt Creative Director / Beauty Editor @kanizali Photography by @javedmohammedphotography Post Production @sibgha_batool110 Creative Styling by @kanizali Hair by @imanchana Interview @kanizali Location: London @graziainternational @graziapak @grazia #Grazia #CoverGirl #December2025
    23 824
  2. 19 742
  3. 14 180
Engagement rate benchmark
  • Median
Audience location by city
Greater London
20.84%
Birmingham
3.41%
Mumbai
3%
Dubai
2.37%
Delhi
2.19%
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14. Francesca Newman-Young

United Kingdom

Luxury Travel, Fashion & Beauty Curator Hospitality & Content Specialist | ✍️ @theweddingedition_ | All things @kingsroad.london @knightsbridge_ldn

Followers
98.7k
Fake followers
30.11%
Engagement rate
1%
Average Reel plays
21k
Audience gender
female
82.51%
male
17.49%
Top performing Reels
  1. 713 682
  2. 433 254
  3. 126 256
Engagement rate benchmark
  • Median
Audience location by city
Greater London
19.16%
Manchester
1.67%
Leeds
1.64%
New York City
1.15%
Glasgow
1.1%
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15. The Self-Love Showgirl™ ✨

United Kingdom

The sweetest cherry in the punnet 💋♥️🌺🍒 @cheekycherrywellness PR/ Bookings 💌 missdeedeecerise@gmail.com

Followers
85.4k
Fake followers
30.9%
Engagement rate
1.35%
Average Reel plays
53.5k
Audience gender
female
11.12%
male
88.88%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
15.95%
Los Angeles
1.4%
Mumbai
1.16%
New York City
1.11%
Dubai
1.05%
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16. Gbemi Akinde

United Kingdom

Beauty Expert. Makeup Artist. Content Creator. Speaker. @beautybygbemiartistry

Followers
81.1k
Fake followers
30.47%
Engagement rate
1.91%
Average Reel plays
9.7k
Audience gender
female
88.4%
male
11.6%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
12.58%
Lagos
5.42%
New York City
3.23%
Atlanta
1.93%
Houston
1.69%
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17. Emma | Running + Marathon Training

United Kingdom

🌸 Mum of 3 Boys 🏅 Marathoner ✨ Fashion, beauty & real life 🎥 35:Outside My Comfort Zone 💫 @runna @freesoul EMMALOVELLRUNS 📩 emmalovellruns@hotmail.com

Followers
80.7k
Fake followers
17.46%
Engagement rate
1.64%
Average Reel plays
23.5k
Audience gender
female
74.15%
male
25.85%
Top performing Reels
  1. 243 620
  2. 103 704
  3. 64 004
Engagement rate benchmark
  • Median
Audience location by city
Greater London
22.7%
Orihuela
2.6%
Liverpool
1.91%
Manchester
1.39%
Brighton
1.04%
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19. Lauren Grace | Slow Living & Style

United Kingdom

Slow Seasonal Living in the Kent Countryside Fashion. Beauty. Home & Garden. Cooking. @laurengracehome lauren@mondaythestudio.com

Followers
74k
Fake followers
37.05%
Engagement rate
1.06%
Average Reel plays
18.1k
Audience gender
female
81.07%
male
18.93%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
16.49%
Manchester
2.32%
New York City
1.69%
Glasgow
1.27%
Liverpool
1.07%
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20. DEBORAH BRETT

United Kingdom

Fashion, style, travel, beauty & baking galore! Clothing Collaboration #dbxwyse @wyselondon Ceramic Artist @dbceramic

Followers
72.7k
Fake followers
30.39%
Engagement rate
1.63%
Average Reel plays
23.3k
Audience gender
female
82.28%
male
17.72%
Top performing Reels
  1. 34 148
  2. 2 630
  3. 2 624
Engagement rate benchmark
  • Median
Audience location by city
Greater London
24.56%
New York City
2.17%
Paris
1.49%
Los Angeles
1.41%
Istanbul
0.94%

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