Top 20 Swedish Beauty Influencers on Instagram (Nov 2026)

We found 23 beauty Influencers in Sweden
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in Sweden. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
11/11/2026
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1. EMELIE JOHANSSON

Sweden

Beauty, Hair and Life ☕️💄❤️ I badrumsskåpet på youtube 📸🧖🏼‍♀️ Beautyklubben nyhetsbrev💄💋

Followers
192.3K
Fake followers
7.93%
Engagement rate
1.04%
Average Reel plays
185.6K
Audience gender
female
97.95%
male
2.05%
Top performing Reels
  1. 30.9K
  2. 26.2K
  3. 23.9K
Engagement rate benchmark
  • Median
Audience location by country
Sweden
80%
United States
3.37%
Norway
3.14%
Spain
1.92%
Denmark
0.97%
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2. Fanny Lagerwall

Sweden

FACE BY F Makeup artist & Hair stylist Beauty content creator / Sweden 🎙️Podcast @notfannyanymore

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3. Marta Mazij

Sweden

Beauty & annat kul 🤍 💌 hudvardstankar@outlook.com Min blogg 💻👇🏼

Followers
44.1K
Fake followers
12.89%
Engagement rate
1.2%
Average Reel plays
25.7K
Audience gender
female
95.82%
male
4.18%
Engagement rate benchmark
  • Median
Audience location by country
Sweden
73.75%
United States
5.73%
United Kingdom
2.96%
Spain
1.39%
Denmark
1.24%
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5. Camilla Eleonora Bastin

Sweden

Sthlm | Interior, food, travel, books, signature beauty & and my everyday wardrobe | Mum of two, CMO |

Followers
31.5K
Fake followers
21.34%
Engagement rate
2.81%
Average Reel plays
58K
Audience gender
female
84.77%
male
15.23%
Top performing Reels
  1. 2.9K
  2. 2.9K
  3. 2.5K
Engagement rate benchmark
  • Median
Audience location by country
Sweden
54.43%
United States
6.4%
United Kingdom
5.4%
Norway
3.09%
France
2.68%
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6. 𝐏𝐄𝐓𝐑𝐀 𝐗 𝐉𝐔𝐋𝐈𝐀

Sweden

بترا fashion, beauty & motherhood TikTok Alex&petra 237k Owner of @yourbaby.se 💌 alexochpetra@grail-talent.com

Followers
14.5K
Fake followers
22.45%
Engagement rate
16.43%
Average Reel plays
30.3K
Audience gender
female
51.48%
male
48.52%
Engagement rate benchmark
  • Median
Audience location by country
Sweden
61.04%
United States
8.28%
Lebanon
3.37%
United Kingdom
2.76%
Spain
2.76%
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8. ʙᴇᴀᴜᴛʏ ʙʏ ᴇssʏ

Sweden

🔸Leg. & cert. Estetisk behandlare 🔸Narkos-Ssk 💉Fillers & Botox 🌍Finns i flera städer främst Stockholm. 📥Frågor & bokning via DM

Followers
12.8K
Fake followers
22.63%
Engagement rate
1.52%
Average Reel plays
-
Audience gender
female
92.32%
male
7.68%
Top performing Reels
  1. 2K
  2. 207
  3. 166
Engagement rate benchmark
  • Median
Audience location by country
Sweden
64.27%
Iraq
4.56%
Spain
3.22%
United States
2.83%
Italy
2.37%
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9. Petra Lisa Hellqvist

Sweden

🌸 HUDVÅRD/ HÅRVÅRD/SMINK 🌸VANDRING /GYM 🌸 TRÄNING/YOGA 🌸 HEMINREDNING Vill du samarbeta med mig ➡️petralisahellqvist@gmail.com

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11. Beatrice Datmo 👩🏽‍🦱

Sweden

👋🏽Håller din hand genom hår-djungeln - Frisör + beauty junkie! - UGC & content creator - Pro Ambassador @colorwowhair Nordics

Followers
11.2K
Fake followers
17.35%
Engagement rate
1.38%
Average Reel plays
5.6K
Audience gender
female
84.41%
male
15.59%
Top performing Reels
  1. 49.1K
  2. 44.1K
  3. 11.3K
Engagement rate benchmark
  • Median
Audience location by country
Sweden
57.74%
United States
15.1%
United Kingdom
4.57%
Australia
2.54%
Italy
1.9%
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12. Natali Celik

Sweden

💉 Aesthetic nurse & mama of 3 🤍 Real life + beauty • clinic days & mom chaos 💁🏼‍♀️ Empowering women to feel confident ✨ Follow for daily inspo 🫶

Followers
10.6K
Fake followers
13.1%
Engagement rate
3.11%
Average Reel plays
19.5K
Audience gender
female
94.09%
male
5.91%
Top performing Reels
  1. 1.7K
  2. 1.2K
  3. 1K
Engagement rate benchmark
  • Median
Audience location by country
Sweden
76.84%
Spain
3.41%
United States
2.96%
Greece
1.56%
Turkey
1.22%
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13. Maria Brown

Sweden

🇸🇪🇺🇸60+ creator hospital Life health fashion Beauty ✨YouTube https://youtube.com/https://@Livetändå-o2f maria.brownjonsson@gmail.com

Followers
9.5K
Fake followers
12.27%
Engagement rate
1.98%
Average Reel plays
11.3K
Audience gender
female
95.03%
male
4.97%
Engagement rate benchmark
  • Median
Audience location by country
Sweden
79.9%
Norway
5.27%
Spain
2.5%
Finland
2.18%
United States
1.03%
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14. ASRIN

Sweden

💭 Beautylover, utbildande tips och alltid #realskin For the love of acne and glow 🫧 Nordic Beauty Awards - Inspiring Queen ☁️ @hudvardstjej överallt☁️

Followers
7.9K
Fake followers
13.4%
Engagement rate
3.58%
Average Reel plays
7.8K
Audience gender
female
96.06%
male
3.94%
Top performing Reels
  1. 4.9M
  2. 1.9M
  3. 133.8K
Engagement rate benchmark
  • Median
Audience location by country
Sweden
66.46%
United States
6.71%
United Kingdom
3.95%
Norway
2.18%
Australia
1.61%
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15. Annelie Niehoff

Sweden

Hälsingetjej/stylist i Stockholm som älskar inredning, beauty, mat & dryck. ✨✨✨✨✨✨✨✨✨✨ Inspiratör @smakbox

Followers
7.2K
Fake followers
21.31%
Engagement rate
3.66%
Average Reel plays
1.3K
Audience gender
female
78.24%
male
21.76%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Sweden
75.05%
United States
3.4%
Denmark
3.13%
Norway
2.45%
India
1.5%
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16. Alex

Sweden

My Work and a little of my life• Leg Ssk 🚑 •certified injection-specialist Botox• Full face fillers •Belkyra •MD-Codes 📞+46704573198 Oceankajen 8 hbg

Followers
5.8K
Fake followers
11.19%
Engagement rate
2.31%
Average Reel plays
-
Audience gender
female
86.9%
male
13.1%
Top performing Reels
  1. 559
  2. 512
  3. 505
Engagement rate benchmark
  • Median
Audience location by country
Sweden
63.93%
United States
5.71%
Serbia
3.83%
Spain
2.37%
Denmark
2.09%
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17. Jessica Blockström

Sweden

Beauty editor Femina, beauty blogger & proud part of Beautykollektivet jessicablockstrom@gmail.com

Followers
5.7K
Fake followers
18.02%
Engagement rate
2.44%
Average Reel plays
2.9K
Audience gender
female
88.95%
male
11.05%
Top performing Reels
  1. 1.4K
  2. 320
  3. 300
Engagement rate benchmark
  • Median
Audience location by country
Sweden
71.38%
United States
4.7%
Denmark
3.68%
United Kingdom
3.17%
Norway
1.9%
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18. argatantenofficiell

Sweden

Beauty Editor/M Magasin, beauty journalist and blogger/Daisy Beauty & proud member of Beautykollektivet. linnea.ost@gmail.com

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19. Daphne Leon | Beauty & Luxury Escapes

📍Stockholm 🌎 Citizen of the world ✨When you’re in your own lane, there’s no traffic✨

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20. Lanna Ali

Sweden

Fashion • Beauty • Building my own brand • UGC Scandinavian | Middle Eastern roots Founder @angeredstudios Lannacollabs@gmail.com

Followers
5.3K
Fake followers
15.52%
Engagement rate
4.59%
Average Reel plays
5.5K
Audience gender
female
63.24%
male
36.76%
Top performing Reels
  1. 3.2K
  2. 1.1K
  3. 89
Engagement rate benchmark
  • Median
Audience location by country
Sweden
60.13%
Italy
5.23%
Iraq
4.9%
United States
3.59%
Spain
3.27%

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