Top 20 Swedish Beauty Influencers on Instagram (Aug 2026)

We found 26 beauty Influencers in Sweden
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in Sweden. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
08/14/2026
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1. EMELIE JOHANSSON

Sweden

Beauty, Hair and Life ☕️💄❤️ I badrumsskåpet på youtube 📸🧖🏼‍♀️ Beautyklubben nyhetsbrev💄💋

Followers
181.3k
Fake followers
7.53%
Engagement rate
1.1%
Average Reel plays
180.7k
Audience gender
female
98.15%
male
1.85%
Top performing Reels
  1. 30.9k
  2. 24.3k
  3. 19.8k
Engagement rate benchmark
  • Median
Audience location by country
Sweden
80.91%
United States
3.17%
Norway
2.85%
Spain
1.75%
United Kingdom
1.05%
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2. V a l e r i e A f l a l o

Sweden

Lifestyle- Designer-Beauty & food Tv: @godare Youtube: A pretty GOOD LIFE med Valerie Contact: valerie.aflalo@gmail.com

Followers
70.2k
Fake followers
19.85%
Engagement rate
1.12%
Average Reel plays
32.2k
Audience gender
female
89.57%
male
10.43%
Engagement rate benchmark
  • Median
Audience location by country
Sweden
66.1%
United States
3.6%
Norway
3.44%
Spain
2.48%
Italy
2.38%
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4. Merlinda Nura

Sweden

Skönhet | Mamma | Mental hälsa Ärliga stories & tips i vardagen 📩merlindaslife@hotmail.com

Followers
38.5k
Fake followers
20.17%
Engagement rate
1.08%
Average Reel plays
25k
Audience gender
female
89.26%
male
10.74%
Engagement rate benchmark
  • Median
Audience location by country
Sweden
68.85%
Brazil
4.98%
Spain
2.89%
United States
2.77%
Kosovo
1.64%
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5. Negin Taha

Sweden

Beauty | Fashion | Lifestyle | K💍 📩 - negintaha.collab@gmail.com

Followers
31.7k
Fake followers
17.83%
Engagement rate
1.04%
Average Reel plays
16.4k
Audience gender
female
91.78%
male
8.22%
Engagement rate benchmark
  • Median
Audience location by country
Sweden
73.54%
Turkey
3.19%
Spain
2.29%
Greece
1.47%
United Arab Emirates
1.43%
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6. Camilla Eleonora Bastin

Sweden

Stockholm, but often on the go.

Followers
31k
Fake followers
21.19%
Engagement rate
2.32%
Average Reel plays
57.8k
Audience gender
female
84.57%
male
15.43%
Top performing Reels
  1. 2.9k
  2. 2.9k
  3. 2.5k
Engagement rate benchmark
  • Median
Audience location by country
Sweden
54.66%
United States
6.6%
United Kingdom
4.88%
Norway
2.87%
Italy
2.78%
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7. Influencer Eva Wikner

Sweden

🔺Inspiration för kvinnor 🔺Beauty • mode • secondhand 🔺Naturligt åldrad modell 73+ 🔺DM för PR/collabs

Followers
30.8k
Fake followers
14.02%
Engagement rate
1.39%
Average Reel plays
9.1k
Audience gender
female
88.35%
male
11.65%
Top performing Reels
  1. 4.8k
  2. Vem pratar om livet efter 70+? Jag läser många inlägg där kvinnor i 30-40 årsåldern skriver om sin rädsla för att bli äldre. Visst är det ledsamt och onödigt att en liten rynka kan skapa sån frustration i så tidig ålder! Då har ju alla, som får vara friska, knappt hunnit halvvägs genom livet. Det är sorgligt att vi år efter år matas med bilder av skönhet som handlar om att vara evigt ung. Ideal som inte stämmer med hur det är på riktigt. Det finns många röster som berättar om livet efter 50 och 60. Men åren efter 70 är det knappt någon som pratar om. Tiden när spåren i ansiktet och på kroppen fördjupas ännu mer och klimakteriet passerats sedan länge. Samtidigt som tacksamheten över att leva tar större plats och bilden av skönhet förändras när andra värden adderas. Och det är just det vi behöver visa yngre generationer. Förebilder som visar verkligheten och väljer att åldras naturligt samtidigt som de förmedlar stolthet och glädje. Förebilder som visar att HELA LIVET är HÄRLIGT och att en rynka mer eller mindre inte spelar någon roll. Håller du med ? Hur tänker du kring skönhet och åldrande? Kramis från Eva ❤️ PS: Det hör inlägget bygger på reflektioner från mitt eget liv och kommentarer till egna och andras inlägg kopplat till skönhet och åldrande. ……………………………………… Glöm inte att gilla ❤️, dela och spara inlägget som inspiration. Tack för att du följer mig. ……………………………………… #woman73years #influencer #oldfluencer #fashionmodel #commercialmodel oldfluencers granfluencer agepositive ageism agepositiveinfluencer greyhair silversister klädstil personal style mode fashion beauty mittliv mylife lifestyle
    4.3k
  3. 3.4k
Engagement rate benchmark
  • Median
Audience location by country
Sweden
76.84%
United States
4.57%
Spain
1.97%
United Kingdom
1.54%
Norway
1.25%
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8. KIMELIE

Sweden

𝒦𝒾𝓂ℯ𝓁𝒾ℯ 🥿🗡️🥀🐇🕰️🪞🪭 𝖭𝗈𝗐 𝗎 𝗁𝖺𝗏𝖾 𝖿𝖺𝗅𝗅𝖾𝗇 𝗂𝗇 𝗍𝗈 𝗆𝗒 𝗐𝗂𝗌𝗁𝗂𝗇𝗀 𝗐𝖾𝗅𝗅, 𝗐𝗁𝖾𝗋𝖾 𝗒𝗈𝗎 𝖼𝖺𝗇 𝗌𝖾𝖾 𝖻𝖾𝖺𝗎𝗍𝗒, 𝗇𝖺𝗍𝗎𝗋𝖾 & 𝖿𝖺𝗌𝗁𝗂𝗈𝗇 𝗂𝗌 𝖼𝗈𝗆𝗂𝗇𝗀 𝗌𝗈...

Followers
28.9k
Fake followers
20.7%
Engagement rate
6.9%
Average Reel plays
8.8k
Audience gender
female
47.14%
male
52.86%
Engagement rate benchmark
  • Median
Audience location by country
Sweden
69.9%
United States
3.98%
Norway
3.33%
Spain
2.75%
United Kingdom
2.6%
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9. Marcel Jehrlander

Sweden

Stockholm 🇸🇪 PR & Beauty Marketing 💄 @sugarglow.se 💌 Hej@marceljehrlander.se

Followers
20.2k
Fake followers
21.73%
Engagement rate
1.95%
Average Reel plays
13.9k
Audience gender
female
84.01%
male
15.99%
Engagement rate benchmark
  • Median
Audience location by country
Sweden
84.55%
United States
2.44%
Spain
1.86%
Finland
1.65%
Norway
0.92%
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10. 𝐏𝐄𝐓𝐑𝐀 𝐗 𝐉𝐔𝐋𝐈𝐀

Sweden

بترا Wifey & mommy to Alessio @yourbaby.se coming soon Samarbete/PR Alexochpetra@gmail.com

Followers
14.1k
Fake followers
21.6%
Engagement rate
10.38%
Average Reel plays
55.8k
Audience gender
female
51.54%
male
48.46%
Engagement rate benchmark
  • Median
Audience location by country
Sweden
61.35%
United States
8.28%
Lebanon
3.37%
United Kingdom
2.76%
Greece
2.45%

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11. ʙᴇᴀᴜᴛʏ ʙʏ ᴇssʏ

Sweden

🔸Leg. & cert. Estetisk behandlare 🔸Narkos-Ssk 💉Fillers & Botox 🌍Finns i flera städer främst Stockholm. 📥Frågor & bokning via DM

Followers
12.7k
Fake followers
22.63%
Engagement rate
1.23%
Average Reel plays
-
Audience gender
female
92.32%
male
7.68%
Top performing Reels
  1. 2k
  2. 207
  3. 166
Engagement rate benchmark
  • Median
Audience location by country
Sweden
64.27%
Iraq
4.56%
Spain
3.22%
United States
2.83%
Italy
2.37%
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13. Maria Ahlgren

Sweden

Co-founder @commonclouds.official ☁️💙 Beauty writer/blogger ELLE ✍️ Author Beautyfood 📚 Skincare, mental health & food ⭐️

Followers
11.2k
Fake followers
14.15%
Engagement rate
1.4%
Average Reel plays
7.6k
Audience gender
female
94.71%
male
5.29%
Top performing Reels
  1. 11.7k
  2. 987
  3. 764
Engagement rate benchmark
  • Median
Audience location by country
Sweden
70.7%
United States
5.43%
United Kingdom
3.18%
Norway
2.28%
Spain
2.26%
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14. Beatrice Datmo 👩🏽‍🦱

Sweden

👋🏽Håller din hand genom hår-djungeln - Lockigt, rakt & allt däremellan - Frisör + beauty junkie! - UGC & content creator

Followers
11.1k
Fake followers
17.28%
Engagement rate
1.45%
Average Reel plays
5.8k
Audience gender
female
84.41%
male
15.59%
Engagement rate benchmark
  • Median
Audience location by country
Sweden
57.74%
United States
15.36%
United Kingdom
4.44%
Australia
2.54%
Italy
2.03%
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15. Natali Celik

Sweden

💉 Aesthetic nurse & mama of 3 🤍 Real life + beauty • clinic days & mom chaos 💁🏼‍♀️ Empowering women to feel confident ✨ Follow for daily inspo 🫶

Followers
10.5k
Fake followers
13.1%
Engagement rate
3.26%
Average Reel plays
19.5k
Audience gender
female
94.09%
male
5.91%
Top performing Reels
  1. 1.7k
  2. 1.2k
  3. 1k
Engagement rate benchmark
  • Median
Audience location by country
Sweden
76.84%
Spain
3.41%
United States
2.96%
Greece
1.56%
Turkey
1.22%
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17. Annelie Niehoff

Sweden

Hälsingetjej / stylist i Stockholm som älskar inredning, beauty, mat & dryck. ✨✨✨✨✨✨✨✨✨✨ Inspiratör @smakbox

Followers
7.2k
Fake followers
20.54%
Engagement rate
3.1%
Average Reel plays
995
Audience gender
female
78.27%
male
21.73%
Engagement rate benchmark
  • Median
Audience location by country
Sweden
74.66%
United States
3.52%
Denmark
3.18%
Norway
2.44%
India
1.49%
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18. Frida Mahrs

Sweden

Frida | Lifestyle, Home & Beauty Organizing • Home inspo • Everyday luxury TikTok (300K+) | Collaborations 🤝 📩 business: fridamahrs@gmail.com

Followers
6.2k
Fake followers
14.7%
Engagement rate
3.58%
Average Reel plays
7.9k
Audience gender
female
91.31%
male
8.69%
Engagement rate benchmark
  • Median
Audience location by country
Sweden
63.54%
United States
3.16%
United Kingdom
2.44%
Germany
2.07%
Spain
2.02%
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19. Ashink

Sweden

•Fashion •Beauty •Lifestyle Middle Eastern Girl in Scandi 📧 ashiink.contact@gmail.com

Followers
6.1k
Fake followers
13.64%
Engagement rate
4.2%
Average Reel plays
13k
Audience gender
female
82.43%
male
17.57%
Engagement rate benchmark
  • Median
Audience location by country
Sweden
73.51%
Spain
3.78%
United Arab Emirates
2.16%
Greece
2.16%
Germany
1.62%
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20. ♡ Beauty By Beatrice ♡

Sweden

Här delar jag med mig av skönhetstips, mitt skapande, min egen psykiska ohälsa, katterna, familjen och allt som hör till!

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