Top 20 Sydney Beauty Influencers on Instagram (Feb 2026)

We found 121 beauty Influencers in Australia
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in Australia. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
02/02/2026
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1. Ellen Malone

Australia

Pro MUA, trust the process💄 🎨 Sydney ✈️ ADE Australia. Fashion and Beauty Creator of the Year 🏆 PR/enquiries: ellen@slpmgmt.com.au

Followers
121.8k
Fake followers
24.76%
Engagement rate
1.26%
Average Reel plays
33.6k
Audience gender
male
8.83%
female
91.17%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
21.11%
Melbourne
5.19%
Los Angeles
2.28%
Brisbane
2.28%
New York City
1.32%
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3. Lucy Neville ✨ Your Internet Bestie

Australia

Beauty • Travel • Mental Health 50% of @imwiggingout ruby@daymgmt.com.au

Followers
35.7k
Fake followers
21.92%
Engagement rate
1.99%
Average Reel plays
14.5k
Audience gender
male
31.09%
female
68.91%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
24.39%
Melbourne
9.79%
Brisbane
4.49%
Perth
2.86%
Greater London
2.05%
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4. Chantelle Kemkemian | Beauty Photographer Sydney

Australia

𝘚𝘵𝘪𝘭𝘭𝘴 + 𝘔𝘰𝘵𝘪𝘰𝘯 Sydney/London

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5. SHWETA | Sydney Australia 🇦🇺

Australia

Travel | Food | Beauty| UGC Creator & Mum 🌎 Helping you explore best of Aust Mama @mumnbubdiary 🇦🇺 Things to do Syd 📍Sydney 📩 DM for Invite|Collab

Followers
16.1k
Fake followers
19.35%
Engagement rate
1.92%
Average Reel plays
1.7k
Audience gender
female
51.14%
male
48.86%
Top performing Reels
  1. 910
  2. 497
  3. 497
Engagement rate benchmark
  • Median
Audience location by city
Sydney
17.36%
Delhi
3.84%
Melbourne
3.23%
Bangalore
2%
Mumbai
1.54%
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6. Joy

Australia

Beauty | Fashion | Lifestyle + modelling | motherhood, Syd Australia | G♡ ✉️ | obelina@envisionagency.co Other enquiries Joy.rugaruza10@gmail.com

Followers
13.4k
Fake followers
16.47%
Engagement rate
5.05%
Average Reel plays
18.7k
Audience gender
male
25.58%
female
74.42%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
18.93%
Melbourne
7.17%
Brisbane
5.51%
Kigali
3.86%
Gold Coast
2.76%
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7. DEN

Australia

Sydney corporate girl with a penchant for fashion + beauty 💌 jaz@mgmt.com.au

Followers
12.9k
Fake followers
19.68%
Engagement rate
2.21%
Average Reel plays
5.1k
Audience gender
male
20.19%
female
79.81%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
37.64%
Melbourne
8.89%
Brisbane
4.75%
New York City
1.95%
Gold Coast
1.95%
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8. Nid | Sydney content creator

Australia

Lifestyle | Fashion | Home | Beauty | DIY | Healthy lifestyle Collab- DM pls #contentcreator #influencer

Followers
12.2k
Fake followers
11.85%
Engagement rate
1.05%
Average Reel plays
958
Audience gender
male
11.41%
female
88.59%
Top performing Reels
  1. 1.1k
  2. 222
  3. Come with us on a never-ending journey with the @leapmotor_australia C10 REEV on a weekend trip to Canberra and a short drive towards Jindabyne with the kids, and honestly — what a game changer! With its extended NEDC range, I didn’t have to worry about frequent charging stops. Just smooth, stress-free driving the whole way. The comfortable seating made a huge difference too — even after hours on the road, no complaints from anyone (not even the little ones haha). And the spacious boot? Fit all our bags, snacks, scooters, and still had room to spare. It’s rare to find a car that nails both efficiency and comfort, but the C10 REEV really delivered. In this one full tank and charge, I did- 1. One week of school drop offs and pickup. 2. Grocery shopping rounds 3. One long weekend trip to Canberra and a short drive towards Jindabyne. Leapmotor C10 REEV – Key Highlights Ultra-Hybrid with Extended NEDC Range Travel up to 1,150 km (combined range) without range anxiety – perfect for long-distance road trips. Premium Comfort Seating- Spacious cabin with soft, ergonomic seats – great for keeping kids comfy on longer drives. Generous Boot Space Easily fits all family gear, luggage, strollers, and extras for weekend getaways. Large Smart Infotainment System Features a 14.6” touchscreen, entertainment and navigation at your fingertips. Surround View Camera System 360° panoramic camera with parking assist – ideal for tight city spots or reversing in unfamiliar areas. ADAS Safety Suite Includes adaptive cruise control, lane keeping, collision warning, and automatic emergency braking for safer journeys. Quiet & Smooth Ride REEV tech keeps noise and vibration low – even with a full car, it feels calm inside. Eco + Power Hybrid powertrain offers both environmental efficiency and strong on-road performance. All-Weather Ready Handles snowy routes to Jindabyne or summer trips with equal ease. Fast Charging Support Quick top-ups at charging stations – get back on the road faster. Highly recommend for family getaways. #ad #Leapmotorau #C10REEV #jumpin
    211
Engagement rate benchmark
  • Median
Audience location by city
Sydney
19.21%
Melbourne
18.15%
Brisbane
6.96%
Gold Coast
5.93%
Perth
5.51%
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9. Raquel

Australia

Syd, Aus 📖 ✝️ Corinthians 16:14 Appreciating my blessings 🩶🙏 📩 Dm/Email for Collabs Racquel_k@outlook.com

Followers
11.9k
Fake followers
12.8%
Engagement rate
1.84%
Average Reel plays
950
Audience gender
male
8.37%
female
91.63%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
18.7%
Melbourne
15.84%
Brisbane
5.52%
Perth
5.48%
Gold Coast
4.75%
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10. sarah o’sullivan

Australia

⋆✭☆✭⋆Sydney, Australia beauty, fashion & the in-between TikTok: @sarahmosullivan sarahosullivan@vivemanagement.com.au

Followers
11.6k
Fake followers
15.61%
Engagement rate
2.45%
Average Reel plays
8.1k
Audience gender
male
27.4%
female
72.6%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
23.97%
Gold Coast
14.54%
Melbourne
7.16%
Brisbane
6%
Perth
2.87%

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11. Isobel Larkin

Australia

Fashion & beauty editor, creative shapeshifter, former dancer 1/2 of @justmarriedsocials hello@isobellarkin.com Gadigal land | Sydney

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12. YEN Makeup Artist

Australia

All things #beauty 📍Sydney, Australia + around the 🌍 APR - BRAZIL 🇧🇷 SEPT - USA 🇺🇸

Followers
8.6k
Fake followers
25.72%
Engagement rate
2.4%
Average Reel plays
3.9k
Audience gender
male
14.17%
female
85.83%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
40.73%
Melbourne
7.36%
Los Angeles
2.96%
Brisbane
2.42%
Perth
1.98%
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13. LUCY ALCORN - BEAUTY PHOTOGRAPHER SYDNEY

Australia

❣️Now Self-Represented ✨Glowing Skin + Pretty Things 🎀Campaign + still-life to elevate your beauty brand ❤️‍🔥@luckyshot.studios 💌lucy@lucyalcorn.com

Followers
7.7k
Fake followers
19.86%
Engagement rate
1.79%
Average Reel plays
3.4k
Audience gender
male
29.02%
female
70.98%
Top performing Reels
  1. 6k
  2. 449
  3. 423
Engagement rate benchmark
  • Median
Audience location by city
Sydney
31.89%
Melbourne
7.33%
New York City
4%
Los Angeles
2.34%
Berlin
2.11%
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15. Nathan Kake

Australia

International Makeup Artist Editorial, Beauty, Educator 🇦🇺Sydney, Australia

Followers
6.5k
Fake followers
14.76%
Engagement rate
1.24%
Average Reel plays
4k
Audience gender
male
8.32%
female
91.68%
Top performing Reels
  1. 15.8k
  2. 917
  3. 800
Engagement rate benchmark
  • Median
Audience location by city
Sydney
29.37%
Melbourne
10.17%
Perth
4.39%
Brisbane
4.25%
Adelaide
3.18%
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16. Jessica Cuda | Beauty Photographer

Australia

For All Enquiries: jcudaphotography@gmail.com Sydney & Newcastle 📍

Followers
6.3k
Fake followers
19.25%
Engagement rate
4.46%
Average Reel plays
3.5k
Audience gender
male
21.69%
female
78.31%
Top performing Reels
  1. 1.8k
  2. 1.4k
  3. 1.3k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
44.55%
Melbourne
4.36%
Los Angeles
2.64%
New York City
2.55%
Gold Coast
1.95%
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18. teal elise

Australia

🩷Just a girl obsessed with skincare + beauty routines who is a 2025 bride to be 🫶🏻 💌 hello.beautealful@gmail.com 📍Syd, Aus

Followers
5.1k
Fake followers
11.84%
Engagement rate
5.87%
Average Reel plays
2.9k
Audience gender
female
92.8%
male
7.2%
Top performing Reels
  1. SAVE these tips to upgrade your retinol routine🤍 PART 2 ALSO NOW ON THE FEED Vitamin A and Retinol - they’re one and the same but BOY do they cause so much confusion, and a lot of trouble. These are my fav tips that I’ve learnt since using A313, the cult French Pharmacy retinol ✨ Here are the expanded tips: ✨ Don’t start vitamin A too early, it’s recommended to start from your mid 20’s. Why? This is when your collagen and elastin production starts to slow and before then - you could be overstimulating your skin! ✨ Your skin WILL purge but you WILL get through it and the results will be worth it. You are only purging as retinol promotes cell turnover - meaning your oil and debris trapped under the surface comes to the top ✨ Use the sandwich 🥪 method. Apply a layer of moisturiser to damp skin, wait until your skin is completely dry to apply the retinol, then sandwich in another layer of moisturiser ✨ If you itch after using retinol, chances are you applied it on wet, or damp skin. Have completely bone dry skin before applying ✨ Retinol will make your skin more sensitised to everything, including the sun, so apply at night only. During the day, protect yourself with SPF (which tbh, you should be doing anyway) ✨ Bakuchiol is the new kid on the block as a retinol alternative, that’s derived from plants. If you can’t seem to get retinol to work for you, this can give the same results - minus the side effects #retinol #retinoltips #sandwichmethod #howtoapplyretinol #skincaretips #skincaretips 101 #skincaretipsandtricks#skincareadvice #retinoid #skincaretips #retinolserum #retinolskincare How to apply retinol, retinol alternatives, vitamin a, antiaging, retinoid
    1.4m
  2. 108.4k
  3. 102.2k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
12.07%
Melbourne
7.64%
Greater London
4.21%
New York City
4%
Los Angeles
2.79%
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19. Nikki Inwood

Australia

🇦🇺40s Australian Content Creator 🌱Natural Beauty & Skincare 🌏Sustainable Home | Lifestyle 📨DM or contentwithnikki@gmail.com 📍Central Coast NSW 👇Links

Followers
5.1k
Fake followers
18.59%
Engagement rate
1.05%
Average Reel plays
517
Audience gender
male
9.76%
female
90.24%
Top performing Reels
  1. 🌿Who wouldn’t want thick, healthy hair growth … well now you can get this using the @biomestores rosemary hair oil kit which contains everything you need to make your own rosemary hair oil at home 🏡 The kit contains: Castor oil Jojoba oil Rosemary essential oil Castor oil is fantastic for hair health, but it is thick & sticky, so you need to dilute it with a lighter carrier oil such as jojoba oil which is also included. Then the main ingredient, rosemary essential oil. Simply mix these 3 ingredients in the required quantities on the recipe on their website & you’re done. To use gently massage into the scalp & hair & leave for 30-60 minutes, before shampooing twice & conditioning the hair. Use once a week. 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 & 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 Rosemary is a powerhouse ingredient when it comes to healthy hair as it offers the following benefits for hair: ▪️It stimulates hair growth by improving blood circulation in the scalp, providing nutrients & oxygen to the hair follicles. ▪️It helps strengthen the hair follicles, making them more resistant to breaking & reduces hair loss. ▪️It has antimicrobial and anti-inflammatory properties to help to combat dandruff & soothe dry, itchy scalps. ▪️It also regulates oil production, preventing excess oiliness. ▪️Using rosemary-infused products can enhance the shine & lustre of your hair. ▪️It smooths hair cuticles, reducing frizz & improving hair texture. ▪️It is a natural conditioner, moisturising the hair strands & combating dryness. 𝗠𝘆 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀 I’m loving how soft my hair feels after using this oil. I have been using it once a week and I do think my hair health is improving with each use. 🌿Have you heard of using rosemary hair oil as a natural treatment for your hair? . . . (BRANDED CONTENT - PR Gift with no obligation to post - Thank you @biomestores) #biome #biomestores #rosemaryhairoil #hairoil #rosemaryoil #hairhealth #haircare #natural #diykit #diyskincare #diyhaircare #naturalhaircare #ecolifestyle #beautynews #ausbeautybloggers
    2.5k
  2. 2.2k
  3. 📣Introducing the Radiant Facial Serum, a BRAND NEW RELEASE from one of my favourite Australian skincare brands @kenzako_skincareau Kenzako is an Australian made, vegan & cruelty free beauty brand based in Sydney & founded by the lovely Hanna who I have come to know very well since she started Kenzako a few years ago. I really love Hanna’s passion for making simple effective skincare that gets results with no nasties. This newly released cosmeceutical serum has been formulated by a Pharmacist right here in Australia. It is packed with Certified Organic all-natural powerful antioxidants such as Vitamin C, CoQ10, Peptides & Hyaluronic Acid to strengthen, restore radiance, rehydrate, improve skin texture & reduce fine lines. Check out its many skin benefits: ▫️Reduces wrinkles ▫️Protects collagen & increases production ▫️Aids wound healing ▫️Helps protect against sun damage ▫️Reduces hyper-pigmentation ▫️Evens skin tone ▫️Brightens complexion ▫️Protects against pollution & other free radicals It is also dermatologically tested to be non-comedogenic & is suitable for sensitive skin. 𝗠𝘆 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀 I adore this beautiful serum. It is not remotely sticky & leaves my skin silky smooth. I love that it’s ingredient list is particularly suitable for my mature skin as it targets all of my concerns in one easy to use treatment. You have to try this! 📣Have you seen @kenzako_skincare have rebranded? Their logo used to be a light pink colour but it’s now this beautiful teal colour along with other earthy tones. Check them out & give them a follow! You can use code NIKKI20 to save 20% off their range … (not affiliated just sharing a discount for you! ☺️) . . . (BRANDED CONTENT - PR Gifted with no obligation to post - Thank you @kenzako_skincareau) #kenzako #kenzakoskincare #kenzakokrew #serum #coq10 #vitaminc #peptides #hyaluronicacid#skinradiance #radiantfaceserum #radiantskin #australianmade #igskincare #skinhealth #skinrejuvenation #ausbeauty #matureskin #beautyreviewer #ausbeautyaddicts #bbloggeroz #beautytalk #beautyaccount #nanoinfluencers #skincarebloggerau #texturethursday #texture #textures #beautytextures #beautyreels
    1.1k
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
18.75%
Sydney
16.47%
Brisbane
5.39%
Perth
4.27%
Gold Coast
3.96%
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20. Rebekah Scanlan

Australia

Just a Lifestyle (and Beauty) Editor TikTok: @thisisbex 💄🍔👙🍷

Followers
4.9k
Fake followers
20.86%
Engagement rate
1.11%
Average Reel plays
2.1k
Audience gender
male
23.93%
female
76.07%
Top performing Reels
  1. 108.4k
  2. 74k
  3. 10.6k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
39.8%
Melbourne
11.3%
Brisbane
4.83%
Greater London
3.7%
Gold Coast
3.62%
FAQ
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