Top 20 Sydney Beauty Influencers on Instagram (Apr 2026)

We found 145 beauty Influencers in Australia
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in Australia. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
04/17/2026
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1. Ellen Malone

Australia

Pro MUA, trust the process💄 🎨 Sydney ✈️ ADE Australia. Fashion and Beauty Creator of the Year 🏆 PR/enquiries: ellen@slpmgmt.com.au

@askellenbeauty
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Get audience breakdown
Followers
124.9k
Fake followers
24.76%
Engagement rate
1.08%
Average Reel plays
47.1k
Audience gender
female
91.17%
male
8.83%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
21.04%
Melbourne
5.3%
Brisbane
2.38%
Los Angeles
2.28%
New York City
1.27%
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2. Monica Gonzalez - Sydney Makeup Artist

Australia

Makeup artist Bridal | Events | Shoots | Education | Brows 📍Sydney & beyond @icreatebeautyau | @icreatecosmetics | @blendandsipco

@monicagonzalezmua
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Get audience breakdown
Followers
30.6k
Fake followers
29.12%
Engagement rate
1.1%
Average Reel plays
9.6k
Audience gender
female
91.79%
male
8.22%
Top performing Reels
  1. Ever had your makeup done and the artist is silent? Here’s 3 reasons why! ↓ ↓ ↓ …. 1. It is actually not easy to juggle focusing on a look, finishing within a certain time frame and holding a functional conversation, especially in an over stimulating environment. It can get very over stimulating in salons and at bridal jobs or anywhere else for that matter when there are multiple woman in one room. My priority is to ensure you’re happy with your look, you finish within your dedicated timeframe and you were treated respectfully, friendly and professionally. If you get a decent conversation out of me with that then that’s a major bonus. 2. Conversations are a two way street. I personally have had some clients where within 10 minutes in, I am in stitches. Others give me absolutely nothing to work with. We also work with your energy. If I notice a client wants to have conversation I will try and boost my communication. If you’re not showing me signs on wanting to have a conversation then I’m going to take that opportunity to focus on my work and relax my mind. 3. Many makeup artists start from very early in morning and work long and busy days. Personally on most weekends I’m working over 30 hours in a span of 3 days. Sometimes it does get to a point where we may get tired and aren’t up for chatting. You could argue that it’s part of the job but I can also argue that it’s not a priority. I think people may forget the service industry professionals are not robots. What are your thoughts on this? I recently heard a complaint about me. The clients said she liked my work but found me “dry” because I didn’t make much conversation. I was happy she liked my work but It can be really hard to please everyone 100%. While this prompted me to want to try to make more of an effort to make conversation, I also thought this would be a good opportunity to explain why we go silent sometimes, so clients can understand from our point of view. #makeupartist #sydneymakeupartist #makeup #makeuptips #howtobeagoodclient #makeupartiststruggles #businesshacks #makeuphacks #buisness
    177.5k
  2. Celebrating love with @monicamazevskimakeup on the beautiful island of Fiji ☀️🌴👰‍♀️ MUA @kaylaaperez_ Gown @iamyulita #behindthechair #maneaddicts #bridal #bridallook #bridalhair #bridalhairstyle #wedding #fiji #destinationwedding #hairlook #hairfashion #hairtrends #hairtransformation #hairup #updo #updohairstyles #hairstyle #hairstylist #sydneyhairdresser #hairandmakeup
    42.9k
  3. Today at the salon we had such an incredible and educational experience, learning from the amazing @kaylaaperez_ in her private lesson 🩷 Thank you so much for teaching us the ins and outs of what it means to be a great makeup artist! #ICreateBeauty
    34.9k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
32.87%
Melbourne
3%
Wollongong
1.07%
Gold Coast
0.91%
Los Angeles
0.86%
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3. ʟɪꜱᴀ ʜᴏʟᴛᴏɴ ✨

Australia

NZ / AU 🏝️

@lisa_holton
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Get audience breakdown
Followers
23.7k
Fake followers
20.27%
Engagement rate
6.01%
Average Reel plays
3k
Audience gender
female
38.6%
male
61.4%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
34.85%
Melbourne
6.06%
Wellington
6.06%
Los Angeles
4.55%
Auckland
4.55%
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4. sarah o’sullivan

Australia

⋆✭☆✭⋆Sydney, Australia all things wellness, beauty & fashion TikTok: @sarahmosullivan sarahosullivan@vivemanagement.com.au

@sarahmosullivan
@sarahmosullivan
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Get audience breakdown
Followers
13.9k
Fake followers
15.89%
Engagement rate
2.32%
Average Reel plays
8.5k
Audience gender
male
27.42%
female
72.58%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
24.13%
Gold Coast
14.7%
Melbourne
7.24%
Brisbane
5.82%
Perth
2.95%
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5. Nid | Sydney content creator

Australia

Lifestyle | Fashion | Home | Beauty | DIY | Healthy lifestyle Collab- DM pls #contentcreator #influencer

@my.tribe.my.life
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Get audience breakdown
Followers
13k
Fake followers
12.31%
Engagement rate
1%
Average Reel plays
811
Audience gender
male
11.33%
female
88.67%
Top performing Reels
  1. Wooohhh Parramatta is getting ready for Diwali. 🪔🪔 Such a vibe! #diwali2025 #parramatta #atparramatta #parramattalanes
    221
  2. Black Friday just got even better at Rouse Hill Town Centre! 🖤✨ @rousehilltowncentre Shop the sales and score BONUS rewards—just for treating yourself. From Thurs 27 Nov to Sat 30 Nov, spend $100 in specialty stores to claim a $20 RHTC gift card. Spend $150 and you’ll score the gift card plus a chance to win your share of $12K in prizes 🩷 Bring your receipts to the Town Square fountain to claim: Thurs | 4pm–8pm Fri–Sun | 12pm–4pm Limited prizes available—while stocks last. How amazing is that? Make sure to visit RHTC to grab some amazing deals and get an added bonus rewards woooohoooo... It's the time to shop!! #rousehilltowncentre #rhtc #joytoyourworld #ad
    214
  3. Welcome to part 1 of my Christmas themed series... Starting with the most important of all... Gift wrapping!! @givewrap_ have a gorgeous selection of Christmas themed giftwrap and general themes too. I love that they give to charity. I also love their quality and the designs are so lovely. Isn't that the whole theme of Christmas 🎁 #christmas2025 #christmas #giftwrap #wrappingpaper #gifts #charity #australia #christmasbyNid
    203
Engagement rate benchmark
  • Median
Audience location by city
Sydney
19.02%
Melbourne
18.16%
Brisbane
6.97%
Gold Coast
5.72%
Perth
5.49%
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6. Raquel

Australia

Lifestyle . Fashion • Travel : Beauty . Food Collaborations & PR inquiries DM or Email Racquel_k@outlook.com

@sydneysocialmum
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Get audience breakdown
Followers
11.9k
Fake followers
12.96%
Engagement rate
1.27%
Average Reel plays
1.1k
Audience gender
male
8.6%
female
91.4%
Top performing Reels
  1. Looking for a meaningful Christmas gift, or simply wanting to give back in a heartfelt way? Visit the iconic red Giving Machines-vending machines that blend convenience with compassion. With each tap, you can provide essentials like shoes, school kits, toys, food, and even lifesaving medicine. Every dollar - 100% - goes directly to charity. No sign-ups, no data collection. Just genuine impact. It's easy: choose an item, tap your card, and watch your donation "drop" into the machine--bringing a sense of joy no ordinary vending purchase can match. Donation options range from $5 to $150 These innovative charity vending machines are transforming holiday shopping into an opportunity to change lives, one thoughtful gift at a time. Visit a Giving Machine in any of our nine cities around Australia. Sydney - 27 Nov - 27 Dec at Westfield Parramatta and Macarthur Square. @givingmachinesydney @westfieldparramatta @parramattamission @rmhcgws @foodbanknswact @mycareflight @givit_aus @thesanctuarywomensshelter @unicefaustralia *invited #givingmachinesydney #thankful #givethanks #charity #charitysupport #christmas #donation #changeforgood #sydney #donate #grateful #helpingothers #love #helpothers
    353
  2. "Burgers this good deserves a spotlight 🍔🔥 @helloharryburger is a must try 📍 Showground Village, Shop 5/15 De Clambe Dr, Castle Hill *invited #sydneyfood #sydneyfoodies #placestoeat #burger #food #foodshare #westernsydneyeats #westernsydneyfood #helloharryburger #helloharry #foodie #eatwithme #food #foodblogger #foodstagram #sydneyburgers #explorepage #sydneyfoodie #instafood
    235
  3. Experience the ultimate splash adventure at Raging Waters where summer comes alive with massive waves, thrilling slides, and endless sunshine! From heart-pounding water rides to a relaxing lagoon, every corner of the park is packed with excitement for all ages. So grab your friends, bring the family, and dive into a full day of fun and unforgettable memories. Make this summer one to remember-only at Raging Waters! Your summer adventure starts here. Get your tickets to Raging Waters now! 📍427 Reservoir Rd, Prospect NSW 2148 *invited @ragingwaterssydney #waterpark #sydneymums #ragingwaters #sydney #thingstodosydney #thingstodo #adrenaline #instareels #waterslide #summerfun #schoolholidays #familyfun #instagood #instadaily #sydneymum #mumlife #kidsdayout #photography #photooftheday #themepark #dayout #funinthesun #funday #sydneyentertainment #waterfun #instagram #lifestyle #ifestyleblogger
    219
Engagement rate benchmark
  • Median
Audience location by city
Sydney
18.49%
Melbourne
16.04%
Brisbane
5.72%
Perth
5.37%
Gold Coast
4.88%
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7. Isobel Larkin

Australia

Fashion & beauty editor, creative shapeshifter, former dancer Partnerships: hello@isobellarkin.com 1/2 of @justmarriedsocials Gadigal land | Sydney

@isobel_larkin
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Get audience breakdown
Followers
10.3k
Fake followers
16.69%
Engagement rate
1.74%
Average Reel plays
20.5k
Audience gender
male
25.55%
female
74.45%
Top performing Reels
  1. Ever wished you could replicate a salon hair gloss treatment at home? Well, now you can! @lorealparis has just launched the Elvive Glycolic Gloss range in Australia, which gives you a salon-finish lamination treatment in just 10 minutes. I’ve actually been waiting for this range to land here after seeing heaps of overseas beauty editors and creators using it. The four-step process is super easy to DIY at home, and I’m so impressed by how glossy it leaves your locks (glass hair vibes). #LOrealParisAUNZ #GlycolicGloss #GlossAndGo #haircare #glasshair #hairgloss #hairlamination #beautyreview
    28k
  2. she had me at French fries 🫱🏼‍🫲🏻 #relatable #girlsnight #girldinner #bestie #sharedmealnegotiation #friendshipreels
    7.4k
  3. @rhode has officially landed in Australia (and so has @haileybieber!!!) at @meccabeauty 🩵 @dt__consulting
    3.4k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
28.5%
Brisbane
12.7%
Melbourne
10.7%
Gold Coast
4.77%
Perth
2.67%
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8. LUCY ALCORN - BEAUTY PHOTOGRAPHER SYDNEY

Australia

❣️Now Self-Represented ✨Glowing Skin + Pretty Things 🎀Campaign + still-life to elevate your beauty brand ❤️‍🔥@luckyshot.studios 💌lucy@lucyalcorn.com

@lucy_alcorn
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Get audience breakdown
Followers
9.2k
Fake followers
19.86%
Engagement rate
2.16%
Average Reel plays
3.4k
Audience gender
male
29.02%
female
70.98%
Top performing Reels
  1. It’s so surreal, I can’t believe I have two incredible shoots out at the same time in a store that’s not too far from wherever you are reading this 😭 It was a huge dream of mine to see more printed work in store in 2024, and I could not be more proud to have come true with @nudebynature and @1000hour. And at @pricelineau no less! My first job in Sydney, and the place I worked at through my photography degree. It’s the craziest full circle moment and I don’t take it for granted. Started at the cashier now we here 🥲💖 #beautyphotography #beautyphotographer #beauty #commercialphotography
    6k
  2. I am now self-represented! The start of a very exciting new chapter. For all bookings please reach out to me directly at lucy@lucyalcorn.com ✨ #beautyphotography #beautyphotographer #freelance
    449
  3. This is insane, genuinely insane. The city is my art gallery right now! Come with me to see how many of my photos we can find in Sydney CBD, in an hour before heading to an event. I don’t think Lucy from 10 years ago could ever imagine seeing this, and I’m not even sure I believe it now. I dreamed of seeing my work printed in stores for so long, but it actually makes my brain explode seeing it all happening, all at once. I am just so grateful I get to do this, I love my job so much, and it will never not be the most giddy THRILL to see my work out in the wild! 🥹♥️ Thank you to my beautiful angel @prisciliagoh who I dragged through the city to film this! 🎀 @esteelauderanz at @myer 🎀 @nudebynature and @1000hour at @chemistwarehouseaus 🎀 @brasnthings at @westfieldsyd 🎀 @1000hour at @pricelineau 🎀 @esteelauder and @kitchenaidausnz at @davidjonesstore 🎀 @oscarwylee 🎀 @1000hour at @chemistwarehouseaus 🎀 @nudebynature and @1000hour at @pricelineau
    423
Engagement rate benchmark
  • Median
Audience location by city
Sydney
31.89%
Melbourne
7.33%
New York City
4%
Los Angeles
2.34%
Berlin
2.11%
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9. Nelle Halil | MKR Winner | Kitchen Creative

Australia

🍴MKR Winner 🫜Cooking, beauty & heritage 🍋Turkish Cypriot & Filipino 🍰 I’m also @sassysprinkless

@janellehalil
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Get audience breakdown
Followers
9k
Fake followers
17.93%
Engagement rate
1.52%
Average Reel plays
7.7k
Audience gender
male
19.97%
female
80.03%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
33.87%
Melbourne
10.87%
Brisbane
3.7%
Auckland
3.12%
Perth
2.43%
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10. YEN HOANG | Makeup Artist

Australia

All things #beauty 📍Sydney, Australia + around the 🌍 APR - BRAZIL 🇧🇷 SEPT - USA 🇺🇸

@yenmakeup_
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Get audience breakdown
Followers
8.6k
Fake followers
25.72%
Engagement rate
2.56%
Average Reel plays
3.9k
Audience gender
male
14.17%
female
85.83%
Top performing Reels
  1. Introducing @meccacosmetica Signature Line the new False Lash Collection x4 improved former best sellers plus x3 new styles. Clear and flexible lash bands making them easier and comfortable to apply (That's a big tick from me ✅!) Brought to life by the incredible team efforts from the MECCA store hosts, artistry team and their customers (you guys!). 🙌🏻🙌🏻 . . Here is me rocking one of the new styles 'Daydream'. A feathery style lash, super light and natural + finishing off my makeup look with a little ompft 💥💥(not too much but just enough!). Perfect for my beginner friends out there who want to give false lashes a crack, but unsure which style to pick! Tune into my stories as I share a 'mini eyelash application tutorial' ENJOY!‼️🤗 #MECCAMADE #MECCAPartner
    612
  2. Way overdue haircut ✂️ 💇🏻‍♀️ but nothing like a yellow eye to brighten up the days ahead! 🌼☀️What is your favorite colour to wear on your eyes? . . . #beauty #motd #yellow #eyeshadow #eyemakeup #springmakeup #makeupartist #makeupinspo #makeupartistworldwide
    555
  3. Happy Quarantine FriYAY! Just two GLOW-ING happy chaps hanging before hugging was a thing @zotheysay ✨⚡️
    485
Engagement rate benchmark
  • Median
Audience location by city
Sydney
40.73%
Melbourne
7.36%
Los Angeles
2.96%
Brisbane
2.42%
Perth
1.98%

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11. PARVATHI K💗

Australia

ॐ • 🧿 📍Sydney / Gold Coast / Brisbane 💌: parvathicollabs@gmail.com lifestyle | beauty | travel | content creation

@itsparvathik
@itsnotparvvv
Check contact details
Get audience breakdown
Followers
8.3k
Fake followers
21.25%
Engagement rate
57.43%
Average Reel plays
14.4k
Audience gender
male
56.5%
female
43.5%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
18.8%
Brisbane
6.54%
Melbourne
3.41%
Gold Coast
3.32%
Kochi
3.13%
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12. Kate Albert

Australia

Capturing the beauty of Sydney sunrise, sunset, aerial, and ocean views.

@katesbytheocean
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Get audience breakdown
Followers
7k
Fake followers
17.84%
Engagement rate
2.95%
Average Reel plays
2.1k
Audience gender
male
45.28%
female
54.72%
Top performing Reels
  1. This really was a sunrise to remember! 💕 #pinkskies #sunrise #lovemanly #raw_skies
    1.5k
  2. Last night’s sunset followed a stunning sunrise and a cracker of a day! #sunset #sydneysunsetclub #cloudreflection #sunsetsky #fav_skies #kings_sunsets #sunset_stream #reflectiongram #curlcurlbeach #total_sky #splendid_reflections #raw_beaches #splendid_horizon #skyaddic #ig_skylovers #raw_oceanlife #your_skies #explore_skies_ #itsamazingoutthere #raw_reflection #northernbeachessydney #lovesydney #loves_reflections #sky_clouds_sunset #cloudzdelight
    955
  3. Tonight’s smokey sunset (prepping for bushfire season) #sunset #cloudreflection #sunsetsky #fav_skies #kings_sunsets #sunset_stream #reflectiongram #curlcurlbeach #sydneysunsetclub #total_sky #splendid_reflections #raw_beaches #tangerinesky #splendid_horizon #skyaddic #ig_skylovers #raw_oceanlife #your_skies #explore_skies_ #itsamazingoutthere #raw_reflection #northernbeachessydney #lovesydney #loves_reflections #sky_clouds_sunset #cloudzdelight
    841
Engagement rate benchmark
  • Median
Audience location by city
Sydney
25.94%
Gold Coast
2.59%
Brisbane
2.59%
Perth
1.87%
Melbourne
1.78%
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13. Jessica Cuda | Beauty Photographer

Australia

For All Enquiries: jcudaphotography@gmail.com Sydney & Newcastle 📍

@jessicacuda_photographer
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Get audience breakdown
Followers
6.3k
Fake followers
19.25%
Engagement rate
4.03%
Average Reel plays
3.5k
Audience gender
male
21.69%
female
78.31%
Top performing Reels
  1. DUŠANKA 🌸 . Feeling so grateful that I get to work with such kind and talented people: 💕 For this shoot: My amazing mua @alexperrinmua My gorgeous model @_d.bar And my extremely talented retoucher @mironova_retouch Photography @jessicacuda_photographer . . Eyes using the @natashadenona Coral Palette  Brows @soapbrows & @anastasiabeverlyhills Dip Brow pomade Blush/bronzer using @nudestix Bondi Bae/Tiger Lily Queen  Glow @beccacosmetics Shimmering skin perfecting liquid Opal  Lip @melissasassinemakeup Liquid Lipstick ‘Undressed’  Backdrop @hypop . . #makeupartist #beautyshoot #beautyphotography #skintones #retouch #retoucher #beautyportrait #retouching #dodgeandburn #pinkseries #pinkbackdrop #model #editorial #hairstylist #modelpose #glowyskin #portraitphotography #beautyphotographer #postprocessing #beauty #highendretouching #pinkmakeup #creative #godoxad600pro #macrolense #greeneyes #sydneyphotographer #meccabeautyjunkie #nudestix #sydneymakeupartist
    1.8k
  2. FINALLY! NEW BRANDING FOR TANIA CHIHA MAKEUP 🌟🌟🌟 ⁣ ⁣ I have been shooting non stop these past few months and I am finally able to start sharing all the work that I’ve been producing. I’m so proud of all my clients who have been working so hard on their businesses and releases this year! 🙌🏼⁣ More images from this shoot coming soon 💫 ⁣ Model @tillyjacsmith from @chic_management ⁣ Makeup @taniachihamakeup ⁣ Hair @hairxrara ⁣ Photography @jessicacuda_photographer ⁣ ⁣ #closeup #beautyphotography #beautyphotographer #commercialphotographer #comercialphotography #sydneyphotographer #sydneybeautyphotographer #sydneymakeupartist #portraitphotographer #editorialphotographer #beautyretouch #beautyretouching #beautyeditorial #retoucher #skinretouch #dodgeandburn #skinretoucher #wacomtablet #studiophotographer #studiolighting #studiophotography #canonusers #godoxusergroup #editorialmakeup #bronzymakeup #retouchingservices #highendretouch #beautycampaign #inbeautmag
    1.4k
  3. When 2 models are better than 1! 👯‍♀️⁣⁣ 💫 ⁣⁣ Models @phoebeohh from @scoopmanagement + @ashleypogmore from @bellamanagement ⁣⁣ Makeup @taniachihamakeup ⁣⁣ Hair @hairxrara ⁣⁣ Photography @jessicacuda_photographer⁣⁣ Retouch @mironovaretouching ⁣⁣ ⁣ #closeup #beautyphotography #beautyphotographer #commercialphotographer #commericalphotography #sydneyphotographer #sydneybeautyphotographer #sydneymakeupartist #portraitphotographer #editorialphotographer #beautyretouch #beautyretouching #beautyeditorial #retoucher #skinretouch #dodgeandburn #skinretoucher #wacomtablet #studiophotographer #studiolighting #studiophotography #canonusers #godoxusergroup #editorialmakeup #modelposes #retouchingservices #highendretouch #beautycampaign #inbeautmag #naturalglammakeup
    1.3k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
44.55%
Melbourne
4.36%
Los Angeles
2.64%
New York City
2.55%
Gold Coast
1.95%
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14. Isabella Hung

Australia

I share fashion, beauty & everyday moments 🧚 digyhu@gmail.com tiktok | LTK | amazon storefront ↴

@bellahung
@bellahung_
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Get audience breakdown
Followers
5.4k
Fake followers
23.24%
Engagement rate
2.23%
Average Reel plays
4.4k
Audience gender
female
77.5%
male
22.5%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
23.21%
Melbourne
11.63%
Brisbane
9.11%
Greater London
2.59%
Gold Coast
2.53%
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15. Angela

Australia

just a girlie who loves aesthetic things 🕊️ fashion, beauty, lifestyle, travel 💌 helloangelak@gmail.com ✈️ travelling asia in april/may 🇨🇳🇯🇵🇰🇷

@angelakwann
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Get audience breakdown
Followers
5.1k
Fake followers
22.77%
Engagement rate
4.3%
Average Reel plays
6.1k
Audience gender
male
32.52%
female
67.48%
Top performing Reels
  1. thought I was done posting about Italy but found these photos, lake como truly has my heart❤️‍🔥 #lakecomo #villamonastero #vacationoutfit #fujifilmx100vi #italytrip
    6.6k
  2. when your dress matches the artwork 🪷 . . . . #claudemonet #museedelorangerie #parismuseum #realisationpar #monetwaterlilies #parisianstreetstyle #paristrip #museumday —— 🏷️ monet water lilies. paris museums. musee de l’orangerie. ootds. vintage dress. realisation par. paris street style. outfit inspo. travel diaries.
    5.9k
  3. Because of all the love on previous Lake Como photos 🥹 sharing more shots and answering a few questions that kept coming up so you can save for your next trip❣️ 📸 photos were taken on my @fujifilmx_au camera 🏰 location is Villa Monastero in Varenna, we bought tickets in advance on their official website @villamonastero_official ⛴️ easiest way to get here is by ferry on the lake 🕰️ shots taken around golden hour for that sparkling glow on the mountains and water #lakecomo #villamonastero #vacationoutfit #fujifilmx100vi #italytrip #2026travel
    3k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
56.58%
Hong Kong
2.21%
Melbourne
1.97%
Los Angeles
1.6%
Singapore
1.48%
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16. teal elise

Australia

🩷Just a girl obsessed with skincare + beauty routines who is a 2025 bride to be 🫶🏻 💌 hello.beautealful@gmail.com 📍Syd, Aus

@beautealful
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Get audience breakdown
Followers
5.1k
Fake followers
12.26%
Engagement rate
5.96%
Average Reel plays
3k
Audience gender
female
92.82%
male
7.18%
Top performing Reels
  1. SAVE these tips to upgrade your retinol routine🤍 PART 2 ALSO NOW ON THE FEED Vitamin A and Retinol - they’re one and the same but BOY do they cause so much confusion, and a lot of trouble. These are my fav tips that I’ve learnt since using A313, the cult French Pharmacy retinol ✨ Here are the expanded tips: ✨ Don’t start vitamin A too early, it’s recommended to start from your mid 20’s. Why? This is when your collagen and elastin production starts to slow and before then - you could be overstimulating your skin! ✨ Your skin WILL purge but you WILL get through it and the results will be worth it. You are only purging as retinol promotes cell turnover - meaning your oil and debris trapped under the surface comes to the top ✨ Use the sandwich 🥪 method. Apply a layer of moisturiser to damp skin, wait until your skin is completely dry to apply the retinol, then sandwich in another layer of moisturiser ✨ If you itch after using retinol, chances are you applied it on wet, or damp skin. Have completely bone dry skin before applying ✨ Retinol will make your skin more sensitised to everything, including the sun, so apply at night only. During the day, protect yourself with SPF (which tbh, you should be doing anyway) ✨ Bakuchiol is the new kid on the block as a retinol alternative, that’s derived from plants. If you can’t seem to get retinol to work for you, this can give the same results - minus the side effects #retinol #retinoltips #sandwichmethod #howtoapplyretinol #skincaretips #skincaretips 101 #skincaretipsandtricks#skincareadvice #retinoid #skincaretips #retinolserum #retinolskincare How to apply retinol, retinol alternatives, vitamin a, antiaging, retinoid
    1.4m
  2. POWDER with the glow of a LIQUID HIGHLIGHT? ✨ A lil piece of makeup magic made once again by to miss @charlottetilbury 🥹 Ps. Unpopular opinion, but the Hollywood Glow Glide Face Architect Highlighter is SO MUCH BETTER than the Beauty Light Wands (EEK). I find the wands so hard to blend, and they seem to lift my makeup underneath. The powder version? Literally a dream and feels buttery like a cream 🥹🥹 Shade: Moonlit Glow ✨🌙 gifted by @tmcpr_ #charlottetilbury #charlottetilburyhighlighter #charlottetilburymakeup #highlighterpalette #glowymakeup #glowyskin #diamonddust #liquidhighlighter
    108.4k
  3. A CLEAR gel SPF that’s hypo-allergenic + watermelon scented?! Doesn’t stain clothes or feel like SPF 🥹🥹   This is the Clear as Day SPF50+ Dreamscreen - and it’s the first product I’ve tried from @airyday.official   It goes on completely clear and is truly the most interesting textured sunscreen I’ve ever tried. Like, it’s completely clear! Like a gel! This is why it also has no white cast, so it’s perfect for all skin tones AND why it won’t stain your clothes.   So what’s it look like on the skin? It might look oily at first, but dries down to a dewy and satin like finish which I’ve been enjoying of late. But I can’t wait to test it outside in summer to put it to the true test.   Aussie-made and formulated means that you know it’s going to be good sunscreen, cause Aussies are tough on SPF!    #sunscreen #aussunscreen #sunscreengel #gelsunscreen #gelspf #oilyskinspf #dryskinspf #sensitiveskinsunscreen #ausspf #bestspf #airyday #mineralsunscreen #antiagingskincare #bestspf #sunscreentips #spf50 *gifted
    102.2k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
12.11%
Melbourne
7.62%
New York City
4.13%
Greater London
3.99%
Los Angeles
2.64%
profile picture

17. Rebekah Scanlan

Australia

Just a Lifestyle (and Beauty) Editor TikTok: @thisisbex 💄🍔👙🍷

@thisisbex
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Get audience breakdown
Followers
4.9k
Fake followers
21.48%
Engagement rate
2.82%
Average Reel plays
2.2k
Audience gender
female
76.06%
male
23.94%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
39.56%
Melbourne
11.32%
Brisbane
4.81%
Gold Coast
3.54%
Greater London
3.4%
profile picture

18. Emily Taylor

Australia

• beauty, fashion & travel writer and speaker • smart beauty & style, curated for busy people

@msemilytaylor
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Get audience breakdown
Followers
4.5k
Fake followers
28.34%
Engagement rate
1.84%
Average Reel plays
1.4k
Audience gender
male
28.04%
female
71.96%
Top performing Reels
  1. Baby Jack (or Baby Shark, if you ask Ted). Our mini miracle. Early, unlike his mama, tall like his dad @tempo16 and identical to his big brother.
    470
  2. Back from baby’s first beach swim. Turns out it wasn’t *just* Covid kilos after all... 2021, please be kind to us 🙏💫👶🏼
    445
  3. Today we launch the inaugural @melbfashionfestival Shop The Runway digital magazine to help Festival-goers and fashion lovers everywhere browse and buy the new-season looks from their favourite Australian designers, straight from the runway in just one click. If you’ve signed up, thank you! Issue One is on its way to your inbox later today. If you haven’t, visit the link in my bio to access your copy for free - there are 8 coming your way across the Festival. I’ve loved working on this project with the team - being immersed in the Melbourne fashion world after a super tough year for the industry has been a privilege. Enjoy 💫 #shoptherunway #fashion #melbourne #shoplocal
    287
Engagement rate benchmark
  • Median
Audience location by city
Sydney
33.44%
Melbourne
11.42%
Brisbane
3.61%
Greater London
3.45%
Perth
2.97%
profile picture

19. aisha

Australia

🇵🇰 🇦🇺 📍 Sydney @glammedbyaisha Beauty Studio Artist @sephoraaus Dm for collabs / makeup inquiries

@360mua
@360mua
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Get audience breakdown
Followers
4k
Fake followers
33.99%
Engagement rate
6%
Average Reel plays
9.2k
Audience gender
male
14.41%
female
85.59%
Top performing Reels
  1. late birthday post 1️⃣6️⃣ Broooo I legit jus celebrated the last half out of the day and didn’t even do proper makeup but yea anyways we move on 🫶🏼 #makeuptransition #explorepage #16birthday #sweet16 #sweetsixteen
    12.3k
  2. Vibe Teri Meri Mildi Aa ❤️❤️
    9.8k
  3. Thank you so much @makeupforever and @onedaydreampr for inviting me to the New HD Skin Foundation Launch Party. I can’t describe how well organised and fun this event was!! Keep an eye out for the Foundation Review 😍😍 Skirt: @kookai_australia Shirt: @kookai_australia Heels: @novoshoes Hijab: @streetgearlakemba Bag: @kmartaus Jewellery: @lovisajewellery Perfume: @giorgioarmani MY WAY #onedaydreampr #makeupforever #makeupforeverhdskin #focusonme #undetectablefoundation #hdskin #makeupforeverparty #productlaunch #prcampaign @gazzadee @karyssaleighmakeupartist @andreadamyon @prucorrigan @claudia_cicc0 @claudiaciccomua @onedaydreampr @mahaamua @sephoraaus @makeupforever
    6.3k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
21.74%
Karachi
8.89%
Melbourne
6.52%
Lahore
5.34%
Dubai
5.14%
profile picture

20. BAYLEE M. MCPHERSON

Australia

SYD 📍 Owner @b.3.beauty @ed5international ‘24’

@baylee.mcpherson
@guysebastianVEVO
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Get audience breakdown
Followers
3.9k
Fake followers
19.98%
Engagement rate
4.86%
Average Reel plays
4.6k
Audience gender
female
71.08%
male
28.92%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
38.92%
Melbourne
5.73%
Gold Coast
3.14%
Perth
1.62%
Los Angeles
1.08%
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