Top 20 Sydney Beauty Influencers on Instagram (Apr 2026)

We found 145 beauty Influencers in Australia
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in Australia. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
04/17/2026
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1. Ellen Malone

Australia

Pro MUA, trust the process💄 🎨 Sydney ✈️ ADE Australia. Fashion and Beauty Creator of the Year 🏆 PR/enquiries: ellen@slpmgmt.com.au

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2. Monica Gonzalez - Sydney Makeup Artist

Australia

Makeup artist Bridal | Events | Shoots | Education | Brows 📍Sydney & beyond @icreatebeautyau | @icreatecosmetics | @blendandsipco

Followers
30.6k
Fake followers
29.12%
Engagement rate
1.1%
Average Reel plays
9.6k
Audience gender
female
91.79%
male
8.22%
Top performing Reels
  1. Ever had your makeup done and the artist is silent? Here’s 3 reasons why! ↓ ↓ ↓ …. 1. It is actually not easy to juggle focusing on a look, finishing within a certain time frame and holding a functional conversation, especially in an over stimulating environment. It can get very over stimulating in salons and at bridal jobs or anywhere else for that matter when there are multiple woman in one room. My priority is to ensure you’re happy with your look, you finish within your dedicated timeframe and you were treated respectfully, friendly and professionally. If you get a decent conversation out of me with that then that’s a major bonus. 2. Conversations are a two way street. I personally have had some clients where within 10 minutes in, I am in stitches. Others give me absolutely nothing to work with. We also work with your energy. If I notice a client wants to have conversation I will try and boost my communication. If you’re not showing me signs on wanting to have a conversation then I’m going to take that opportunity to focus on my work and relax my mind. 3. Many makeup artists start from very early in morning and work long and busy days. Personally on most weekends I’m working over 30 hours in a span of 3 days. Sometimes it does get to a point where we may get tired and aren’t up for chatting. You could argue that it’s part of the job but I can also argue that it’s not a priority. I think people may forget the service industry professionals are not robots. What are your thoughts on this? I recently heard a complaint about me. The clients said she liked my work but found me “dry” because I didn’t make much conversation. I was happy she liked my work but It can be really hard to please everyone 100%. While this prompted me to want to try to make more of an effort to make conversation, I also thought this would be a good opportunity to explain why we go silent sometimes, so clients can understand from our point of view. #makeupartist #sydneymakeupartist #makeup #makeuptips #howtobeagoodclient #makeupartiststruggles #businesshacks #makeuphacks #buisness
    177.5k
  2. 42.9k
  3. 34.9k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
32.87%
Melbourne
3%
Wollongong
1.07%
Gold Coast
0.91%
Los Angeles
0.86%
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3. ʟɪꜱᴀ ʜᴏʟᴛᴏɴ ✨

Australia
Followers
23.7k
Fake followers
20.27%
Engagement rate
6.01%
Average Reel plays
3k
Audience gender
female
38.6%
male
61.4%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
34.85%
Melbourne
6.06%
Wellington
6.06%
Los Angeles
4.55%
Auckland
4.55%
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4. sarah o’sullivan

Australia

⋆✭☆✭⋆Sydney, Australia all things wellness, beauty & fashion TikTok: @sarahmosullivan sarahosullivan@vivemanagement.com.au

Followers
13.9k
Fake followers
15.89%
Engagement rate
2.32%
Average Reel plays
8.5k
Audience gender
male
27.42%
female
72.58%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
24.13%
Gold Coast
14.7%
Melbourne
7.24%
Brisbane
5.82%
Perth
2.95%
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5. Nid | Sydney content creator

Australia

Lifestyle | Fashion | Home | Beauty | DIY | Healthy lifestyle Collab- DM pls #contentcreator #influencer

Followers
13k
Fake followers
12.31%
Engagement rate
1%
Average Reel plays
811
Audience gender
male
11.33%
female
88.67%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
19.02%
Melbourne
18.16%
Brisbane
6.97%
Gold Coast
5.72%
Perth
5.49%
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6. Raquel

Australia

Lifestyle . Fashion • Travel : Beauty . Food Collaborations & PR inquiries DM or Email Racquel_k@outlook.com

Followers
11.9k
Fake followers
12.96%
Engagement rate
1.27%
Average Reel plays
1.1k
Audience gender
male
8.6%
female
91.4%
Top performing Reels
  1. 353
  2. 235
  3. 219
Engagement rate benchmark
  • Median
Audience location by city
Sydney
18.49%
Melbourne
16.04%
Brisbane
5.72%
Perth
5.37%
Gold Coast
4.88%
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8. LUCY ALCORN - BEAUTY PHOTOGRAPHER SYDNEY

Australia

❣️Now Self-Represented ✨Glowing Skin + Pretty Things 🎀Campaign + still-life to elevate your beauty brand ❤️‍🔥@luckyshot.studios 💌lucy@lucyalcorn.com

Followers
9.2k
Fake followers
19.86%
Engagement rate
2.16%
Average Reel plays
3.4k
Audience gender
male
29.02%
female
70.98%
Top performing Reels
  1. 6k
  2. 449
  3. 423
Engagement rate benchmark
  • Median
Audience location by city
Sydney
31.89%
Melbourne
7.33%
New York City
4%
Los Angeles
2.34%
Berlin
2.11%
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10. YEN HOANG | Makeup Artist

Australia

All things #beauty 📍Sydney, Australia + around the 🌍 APR - BRAZIL 🇧🇷 SEPT - USA 🇺🇸

Followers
8.6k
Fake followers
25.72%
Engagement rate
2.56%
Average Reel plays
3.9k
Audience gender
male
14.17%
female
85.83%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
40.73%
Melbourne
7.36%
Los Angeles
2.96%
Brisbane
2.42%
Perth
1.98%

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11. PARVATHI K💗

Australia

ॐ • 🧿 📍Sydney / Gold Coast / Brisbane 💌: parvathicollabs@gmail.com lifestyle | beauty | travel | content creation

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13. Jessica Cuda | Beauty Photographer

Australia

For All Enquiries: jcudaphotography@gmail.com Sydney & Newcastle 📍

Followers
6.3k
Fake followers
19.25%
Engagement rate
4.03%
Average Reel plays
3.5k
Audience gender
male
21.69%
female
78.31%
Top performing Reels
  1. 1.8k
  2. 1.4k
  3. 1.3k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
44.55%
Melbourne
4.36%
Los Angeles
2.64%
New York City
2.55%
Gold Coast
1.95%
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14. Isabella Hung

Australia

I share fashion, beauty & everyday moments 🧚 digyhu@gmail.com tiktok | LTK | amazon storefront ↴

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15. Angela

Australia

just a girlie who loves aesthetic things 🕊️ fashion, beauty, lifestyle, travel 💌 helloangelak@gmail.com ✈️ travelling asia in april/may 🇨🇳🇯🇵🇰🇷

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16. teal elise

Australia

🩷Just a girl obsessed with skincare + beauty routines who is a 2025 bride to be 🫶🏻 💌 hello.beautealful@gmail.com 📍Syd, Aus

Followers
5.1k
Fake followers
12.26%
Engagement rate
5.96%
Average Reel plays
3k
Audience gender
female
92.82%
male
7.18%
Top performing Reels
  1. SAVE these tips to upgrade your retinol routine🤍 PART 2 ALSO NOW ON THE FEED Vitamin A and Retinol - they’re one and the same but BOY do they cause so much confusion, and a lot of trouble. These are my fav tips that I’ve learnt since using A313, the cult French Pharmacy retinol ✨ Here are the expanded tips: ✨ Don’t start vitamin A too early, it’s recommended to start from your mid 20’s. Why? This is when your collagen and elastin production starts to slow and before then - you could be overstimulating your skin! ✨ Your skin WILL purge but you WILL get through it and the results will be worth it. You are only purging as retinol promotes cell turnover - meaning your oil and debris trapped under the surface comes to the top ✨ Use the sandwich 🥪 method. Apply a layer of moisturiser to damp skin, wait until your skin is completely dry to apply the retinol, then sandwich in another layer of moisturiser ✨ If you itch after using retinol, chances are you applied it on wet, or damp skin. Have completely bone dry skin before applying ✨ Retinol will make your skin more sensitised to everything, including the sun, so apply at night only. During the day, protect yourself with SPF (which tbh, you should be doing anyway) ✨ Bakuchiol is the new kid on the block as a retinol alternative, that’s derived from plants. If you can’t seem to get retinol to work for you, this can give the same results - minus the side effects #retinol #retinoltips #sandwichmethod #howtoapplyretinol #skincaretips #skincaretips 101 #skincaretipsandtricks#skincareadvice #retinoid #skincaretips #retinolserum #retinolskincare How to apply retinol, retinol alternatives, vitamin a, antiaging, retinoid
    1.4m
  2. 108.4k
  3. 102.2k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
12.11%
Melbourne
7.62%
New York City
4.13%
Greater London
3.99%
Los Angeles
2.64%
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20. BAYLEE M. MCPHERSON

Australia

SYD 📍 Owner @b.3.beauty @ed5international ‘24’

Followers
3.9k
Fake followers
19.98%
Engagement rate
4.86%
Average Reel plays
4.6k
Audience gender
female
71.08%
male
28.92%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
38.92%
Melbourne
5.73%
Gold Coast
3.14%
Perth
1.62%
Los Angeles
1.08%
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