Top 20 Sydney Beauty Influencers on Instagram (Mar 2026)

We found 121 beauty Influencers in Australia
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in Australia. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
03/15/2026
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1. Ellen Malone

Australia

Pro MUA, trust the process💄 🎨 Sydney ✈️ ADE Australia. Fashion and Beauty Creator of the Year 🏆 PR/enquiries: ellen@slpmgmt.com.au

@askellenbeauty
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Get audience breakdown
Followers
123.9k
Fake followers
24.76%
Engagement rate
1.08%
Average Reel plays
50.2k
Audience gender
female
91.2%
male
8.8%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
21.08%
Melbourne
5.3%
Brisbane
2.33%
Los Angeles
2.28%
New York City
1.27%
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2. Chantelle Kemkemian | Beauty Photographer

Australia

𝘚𝘵𝘪𝘭𝘭𝘴 + 𝘔𝘰𝘵𝘪𝘰𝘯 Sydney/London

@chantellekemkemian
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Get audience breakdown
Followers
20.3k
Fake followers
26.55%
Engagement rate
1.62%
Average Reel plays
4.9k
Audience gender
female
73.45%
male
26.55%
Top performing Reels
  1. Mirte at Kult Models. Hair and Makeup by Tammi Mayhew. Photographed at Rosebery Studios • • • • • • • • • • • • • • • • #beautyphotographer #beauty #redlip #beautmakeupartist #makeup #studioshoot #rosebery #fujifilm #wacomcintiq #skincare #glowup #glow #freckles
    5.8k
  2. Mirte at @kultaustralia, hair and makeup by @tammimayhewmakeup. Shot at @roseberystudios, assisted by @mixedbizness • • • • • • • • • • • • • • • • • • • • • • • #redlip #chanelbeauty #makeup #motd #makeupartist #beautyphotographer #nomakeupmakeup #fujifilm #wacomcintiq #glowingskin #glow #lipstick #studioshoot #cosmetics #beauty #chanel #sydney #rosebery #roseberystudios #skinretouch #naturalretouch
    4.4k
  3. Kiara at The Scouted • • • • • • • • • • • • • • • • • • • • • • • • • • • • • #skinglow #motd #model #curls #curlyhair #skincare #beautyphotographer #sydney #studioshoot #freckles #beauty #glowup #skinretouch #natural #wacom #fujifilm
    3.2k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
13%
Greater London
3.7%
Los Angeles
3.31%
New York City
3.24%
Melbourne
3.05%
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3. SHWETA | Sydney Australia 🇦🇺

Australia

Travel | Food | Beauty| UGC Creator & Mum 🌎 Helping you explore best of Aust Mama @mumnbubdiary 🇦🇺 Things to do Syd 📍Sydney 📩 DM for Invite|Collab

@minute_on_insta
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Get audience breakdown
Followers
16.1k
Fake followers
19.35%
Engagement rate
1.14%
Average Reel plays
1.7k
Audience gender
female
51.14%
male
48.86%
Top performing Reels
  1. Glow-up in just ONE session? Yes, it’s real! I experienced the Vit C Glow Peel Facial at @kayabeautyclinic_ and the results were instant - brighter, fresher, glowing skin. This treatment deeply exfoliates, boosts radiance, and revives tired skin, making it perfect before any big day or event. The best part? You can try it too! 🤍Use my code SHGLOW20 to get 20% OFF your session at @kayabeautyclinic_ 🤍 Valid until 15th September 2025 Check out the link in bio 🔗 Because glowing skin isn’t just a dream… it’s one facial away! Thank you @kayabeautyclinic_ for this magical glow treatment… I am@loving my skin rn. [Invite] #skintreatment #skincareisselfcare #sydneysalon #instagood #viralpost❤️
    910
  2. There’s nothing more special than a gift made just for you. This gorgeous customised blanket from @threadthewordinc is everything. soft, cozy, and personalised with baby’s name. Perfect for cuddles, nap time, or even as a keepsake to treasure forever. What I love the most? ✔️ Personalised design with baby’s name ✔️ Super soft and gentle on delicate skin ✔️ Thoughtful gift idea for newborns, baby showers & birthdays ✔️ A keepsake that grows with your little one 🤍 Honestly, this is one of those gifts that’s not just useful, but also full of memories 🤍🤍 Gifted | Collab #customisedblanket #babykeepsake #giftideaformom #babyshowergifts #ᴠɪʀᴀʟʀᴇᴇʟ #instababy
    497
  3. The wait is almost over! The Spirit of Diwali is just a week away🎉 And the famous Jaggis Indian Restaurant is bringing the true taste of India to the Spirit of Diwali! ✨ They will be there serving their delicious food & so much more! They also offer catering and party halls for your celebrations 📍 Spirit of Diwali – 28th Sept | Hyatt Regency Sydney 🎟 Tickets available now on the AirCity App/website Don’t miss the food, the fun, the shopping & the festive vibes. See you there! #spiritofdiwali #diwalifood #thingstodosydney #sydneyfoods #viralfood
    497
Engagement rate benchmark
  • Median
Audience location by city
Sydney
17.36%
Delhi
3.84%
Melbourne
3.23%
Bangalore
2%
Mumbai
1.54%
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4. Abigail

Australia

🇦🇺🇰🇷 Korean in Sydney Beauty | Lifestyle | Couple 💌 abilovelee@gmail.com

@abilovelee
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Get audience breakdown
Followers
14k
Fake followers
35.9%
Engagement rate
12.45%
Average Reel plays
3.6k
Audience gender
male
52.51%
female
47.49%
Top performing Reels
  1. Korea is living in 2050!!!!!🎅🏼♥️✨ #christmas #christmastree
    2.2m
  2. 천천히 호주 사람이 되어간다 😂 slowly becoming Aussie yeah nah yeah 🇦🇺 - #호주 #australia #korea #한국
    86.1k
  3. G-DRAGON SYDNEY CONCERT DAY 1 !! 🇦🇺♥️ forever the only artist we will be equally fanboy/fangirling!!!! @xxxibgdrgn 🔥 also can’t believe he announced BIGBANG’s comeback next year 😭♥️♥️ 시드니 지디 콘서트는 정말 꿈 같았다!!!!!😭 10년 전 빅뱅 콘서트 인연으로 이 귀한 티켓을 주신 것 너무너무 감사합니다 자리도 정말 좋았고 너무 행복했어요!! 🙏🏻 (역시 내 베프랑 같이 봐서 더 재밌었다!!) 🥹🥹♥️ 내일 또 가고싶다…😭😭 #지디 #지디콘서트 #지드래곤 #GD #gdragon #gdragonconcert #gdragon_übermensch
    3.2k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
32.66%
Seoul
9.38%
Melbourne
3.15%
Brisbane
1.44%
Singapore
1.41%
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5. sarah o’sullivan

Australia

⋆✭☆✭⋆Sydney, Australia all things wellness, beauty & fashion TikTok: @sarahmosullivan sarahosullivan@vivemanagement.com.au

@sarahmosullivan
@sarahmosullivan
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Get audience breakdown
Followers
12.6k
Fake followers
15.81%
Engagement rate
2.3%
Average Reel plays
10.4k
Audience gender
female
72.6%
male
27.4%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
23.9%
Gold Coast
14.54%
Melbourne
7.2%
Brisbane
6%
Perth
2.98%
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6. Isobel Larkin

Australia

Fashion & beauty editor, creative shapeshifter, former dancer 1/2 of @justmarriedsocials Partnerships: hello@isobellarkin.com Gadigal land | Sydney

@isobel_larkin
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Get audience breakdown
Followers
10.2k
Fake followers
16.67%
Engagement rate
1.94%
Average Reel plays
11.9k
Audience gender
female
74.45%
male
25.55%
Top performing Reels
  1. Ever wished you could replicate a salon hair gloss treatment at home? Well, now you can! @lorealparis has just launched the Elvive Glycolic Gloss range in Australia, which gives you a salon-finish lamination treatment in just 10 minutes. I’ve actually been waiting for this range to land here after seeing heaps of overseas beauty editors and creators using it. The four-step process is super easy to DIY at home, and I’m so impressed by how glossy it leaves your locks (glass hair vibes). #LOrealParisAUNZ #GlycolicGloss #GlossAndGo #haircare #glasshair #hairgloss #hairlamination #beautyreview
    28k
  2. she had me at French fries 🫱🏼‍🫲🏻 #relatable #girlsnight #girldinner #bestie #sharedmealnegotiation #friendshipreels
    7.4k
  3. @rhode has officially landed in Australia (and so has @haileybieber!!!) at @meccabeauty 🩵 @dt__consulting
    3k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
28.47%
Brisbane
12.68%
Melbourne
10.68%
Gold Coast
4.74%
Perth
2.71%
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7. YEN HOANG | Makeup Artist

Australia

All things #beauty 📍Sydney, Australia + around the 🌍 APR - BRAZIL 🇧🇷 SEPT - USA 🇺🇸

@yenmakeup_
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Get audience breakdown
Followers
8.6k
Fake followers
25.72%
Engagement rate
2.55%
Average Reel plays
3.9k
Audience gender
male
14.17%
female
85.83%
Top performing Reels
  1. Introducing @meccacosmetica Signature Line the new False Lash Collection x4 improved former best sellers plus x3 new styles. Clear and flexible lash bands making them easier and comfortable to apply (That's a big tick from me ✅!) Brought to life by the incredible team efforts from the MECCA store hosts, artistry team and their customers (you guys!). 🙌🏻🙌🏻 . . Here is me rocking one of the new styles 'Daydream'. A feathery style lash, super light and natural + finishing off my makeup look with a little ompft 💥💥(not too much but just enough!). Perfect for my beginner friends out there who want to give false lashes a crack, but unsure which style to pick! Tune into my stories as I share a 'mini eyelash application tutorial' ENJOY!‼️🤗 #MECCAMADE #MECCAPartner
    612
  2. Way overdue haircut ✂️ 💇🏻‍♀️ but nothing like a yellow eye to brighten up the days ahead! 🌼☀️What is your favorite colour to wear on your eyes? . . . #beauty #motd #yellow #eyeshadow #eyemakeup #springmakeup #makeupartist #makeupinspo #makeupartistworldwide
    555
  3. Happy Quarantine FriYAY! Just two GLOW-ING happy chaps hanging before hugging was a thing @zotheysay ✨⚡️
    485
Engagement rate benchmark
  • Median
Audience location by city
Sydney
40.73%
Melbourne
7.36%
Los Angeles
2.96%
Brisbane
2.42%
Perth
1.98%
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8. LUCY ALCORN - BEAUTY PHOTOGRAPHER SYDNEY

Australia

❣️Now Self-Represented ✨Glowing Skin + Pretty Things 🎀Campaign + still-life to elevate your beauty brand ❤️‍🔥@luckyshot.studios 💌lucy@lucyalcorn.com

@lucy_alcorn
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Get audience breakdown
Followers
8.5k
Fake followers
19.86%
Engagement rate
1.79%
Average Reel plays
3.4k
Audience gender
male
29.02%
female
70.98%
Top performing Reels
  1. It’s so surreal, I can’t believe I have two incredible shoots out at the same time in a store that’s not too far from wherever you are reading this 😭 It was a huge dream of mine to see more printed work in store in 2024, and I could not be more proud to have come true with @nudebynature and @1000hour. And at @pricelineau no less! My first job in Sydney, and the place I worked at through my photography degree. It’s the craziest full circle moment and I don’t take it for granted. Started at the cashier now we here 🥲💖 #beautyphotography #beautyphotographer #beauty #commercialphotography
    6k
  2. I am now self-represented! The start of a very exciting new chapter. For all bookings please reach out to me directly at lucy@lucyalcorn.com ✨ #beautyphotography #beautyphotographer #freelance
    449
  3. This is insane, genuinely insane. The city is my art gallery right now! Come with me to see how many of my photos we can find in Sydney CBD, in an hour before heading to an event. I don’t think Lucy from 10 years ago could ever imagine seeing this, and I’m not even sure I believe it now. I dreamed of seeing my work printed in stores for so long, but it actually makes my brain explode seeing it all happening, all at once. I am just so grateful I get to do this, I love my job so much, and it will never not be the most giddy THRILL to see my work out in the wild! 🥹♥️ Thank you to my beautiful angel @prisciliagoh who I dragged through the city to film this! 🎀 @esteelauderanz at @myer 🎀 @nudebynature and @1000hour at @chemistwarehouseaus 🎀 @brasnthings at @westfieldsyd 🎀 @1000hour at @pricelineau 🎀 @esteelauder and @kitchenaidausnz at @davidjonesstore 🎀 @oscarwylee 🎀 @1000hour at @chemistwarehouseaus 🎀 @nudebynature and @1000hour at @pricelineau
    423
Engagement rate benchmark
  • Median
Audience location by city
Sydney
31.89%
Melbourne
7.33%
New York City
4%
Los Angeles
2.34%
Berlin
2.11%
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9. Nelle Halil | MKR Winner | Kitchen Creative

Australia

🍴MKR Winner 🫜Cooking, beauty & heritage 🍋Turkish Cypriot & Filipino 🍰 Cake girl → @sassysprinkless

@janellehalil
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Get audience breakdown
Followers
8.1k
Fake followers
17.95%
Engagement rate
1.61%
Average Reel plays
7.6k
Audience gender
male
20.04%
female
79.96%
Top performing Reels
  1. No rest for the wicked, happy 2026 here’s my ezme pasta salad #pastasalad
    6.7k
  2. Golden, creamy and absolutely dreamy 🤍 My potato & caramelised leek bake is the ultimate side (or main!) silky layers of mandolin-sliced potato, sweet buttery leeks and a lush cheese sauce. Comfort food but a little bit fancier 🥔✨ Caramelise 1 sliced leek in butter. Stir in 2 tbsp plain flour, then slowly whisk in 1 cup chicken stock + 1 cup thickened cream. Add 1 cup grated cheese, salt & pepper. Toss 1 kg thin-sliced potatoes with a little cream, salt & pepper. Layer potatoes and leek sauce in a greased dish. Cover and bake 45 min at 180 °C. Uncover, top with extra cheese, bake 20 min more until bubbling and golden. Rest 10 min. Serve with a green salad… or just a spoon 💛 #PotatoBake #ScallopedPotatoes #ComfortFood
    1.7k
  3. To all who have followed my journey on here, cooking for my grandparents, you know my grandparents are parents to me, so today we said goodbye to my Dede, my favourite man in the world. Incredibly proud of my mother and her devotion to her parents. She raised me as a single mum, with the support of my grandparents, and I will forever be grateful she brought me to this home. Caring for our elderly is one of life’s greatest honours, their stories, their wisdom, their presence. Hold your grandparents close if you can. They are irreplaceable 🩵
    735
Engagement rate benchmark
  • Median
Audience location by city
Sydney
34.03%
Melbourne
10.76%
Brisbane
3.7%
Auckland
3.13%
Perth
2.43%
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10. Kate Albert

Australia

Capturing the beauty of Sydney sunrise, sunset, aerial, and ocean views.

@katesbytheocean
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Get audience breakdown
Followers
7k
Fake followers
17.84%
Engagement rate
3.69%
Average Reel plays
2.1k
Audience gender
male
45.28%
female
54.72%
Top performing Reels
  1. This really was a sunrise to remember! 💕 #pinkskies #sunrise #lovemanly #raw_skies
    1.5k
  2. Last night’s sunset followed a stunning sunrise and a cracker of a day! #sunset #sydneysunsetclub #cloudreflection #sunsetsky #fav_skies #kings_sunsets #sunset_stream #reflectiongram #curlcurlbeach #total_sky #splendid_reflections #raw_beaches #splendid_horizon #skyaddic #ig_skylovers #raw_oceanlife #your_skies #explore_skies_ #itsamazingoutthere #raw_reflection #northernbeachessydney #lovesydney #loves_reflections #sky_clouds_sunset #cloudzdelight
    955
  3. Tonight’s smokey sunset (prepping for bushfire season) #sunset #cloudreflection #sunsetsky #fav_skies #kings_sunsets #sunset_stream #reflectiongram #curlcurlbeach #sydneysunsetclub #total_sky #splendid_reflections #raw_beaches #tangerinesky #splendid_horizon #skyaddic #ig_skylovers #raw_oceanlife #your_skies #explore_skies_ #itsamazingoutthere #raw_reflection #northernbeachessydney #lovesydney #loves_reflections #sky_clouds_sunset #cloudzdelight
    841
Engagement rate benchmark
  • Median
Audience location by city
Sydney
25.94%
Gold Coast
2.59%
Brisbane
2.59%
Perth
1.87%
Melbourne
1.78%

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11. Nathan Kake

Australia

International Makeup Artist Editorial, Beauty, Educator 🇦🇺Sydney, Australia

@nathankakemua
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Get audience breakdown
Followers
6.5k
Fake followers
14.76%
Engagement rate
1.24%
Average Reel plays
4k
Audience gender
male
8.32%
female
91.68%
Top performing Reels
  1. 60’s Modern Glam Model @annacclair Hair&Makeup @nathan_kake_mua BEAUTY MENU BASE @runwayroom Face Base @anastasiabeverlyhills Magic Touch Concealer @napoleonperdis Camera Finish Loose Powder BROWS @napoleonperdis Framed liquid Brow Pen @refybeauty Brow Sculpt CONTOUR @anastasiabeverlyhills Cream Contour EYES @napoleonperdis Lux lid eye stix Storm Cloud @napoleonperdis Sketch Pot Astral @slashed.com.au Full set lash Gina LIPS @napoleonperdis Taking Shape Lipliner Roasted Phat and Juicy Gloss In the toffee HAIR @mukhaircare_global #makeuplooks #makeuptime #makeupoftheday #makeupaddict #60’s #makeupgoals #makeupjunkie #makeupworld #makeuponfleek #makeuplook #makeupinspo #makeuplove #allmodernmakeup #makeuplook #makeuplover💄 #beautymodel #90sglam #mua #bronzedskin #nudelip #nudelipcolor #glossygloss #lashgoals #contouring #highlighter #glamourous #makeupideas #makeupoftheday #makeupparty
    15.8k
  2. So beautiful Miss @chanelleemonique Makeup @nathan_kake_mua Photographer @hagward @napoleonperdis Beauty Menu BASE @napoleonperdis Stroke of Genius 3 Camera Finish Concealer LN11 Camera Finish Loose Tan BROWS @napoleonperdis Platinum/Chocoholic Brow Pencil Fixated Brow Styling soap @napoleonperdis ultimate Contour Palette Dark EYES @napoleonperdis Lux lid, Cheeky Chestnut, 98%Cocoa, Playpen eyeliner Tiramisu, Neo Noir Liquid Eyeliner Phat Volume Mascara LIPS @napoleonperdis Taking Shape lip liner Modesty Shine Show Liquid Lip Midriff Phat and Juicy Peach makeuplooks #makeuptime #makeupaddict #bronzedbeauty #makeupgoals #makeupjunkie #makeupworld #makeuponfleek #makeuplook #makeupinspo #makeuplove #allmodernmakeup #makeuplook #makeuplover💄 #smokeyeyeshadow #beautymodel #90sglam #mua #bronzedskin #nudelip #nudelipcolor #glossygloss #lashgoals #contouring #highlighter #glamourous #makeupideas #makeupoftheday
    917
  3. Living for this face @laurencherrelle Makeup @nathan_kake_mua Hair @staceymuk Beauty Menu @napoleonperdis BASE Camera Finish Liquid Foundation look 4 Camera Finish Concealer LN14 Camera Finish loose Powder Tan CONTOUR/BLUSH/HIGHLIGHT @napoleonperdis Ultimate Contour Palette-Dark EYES @napoleonperdis Colour discs Skinny Dip Expresso to go Lux Lid Raisin the Bar Loose dust Copper Element Play Pen Raven-Ous LASHES @slashed.com.au LIPS @lou_lou_lips Rose Quartz lip gloss @#makeuplooks #makeuptime #makeupoftheday #makeupaddict #bronzedbeautsmokeyeyes #makeupgoals #makeupjunkie #makeupworld #makeuponfleek #makeuplook #makeupinspo #makeuplove #allmodernmakeup #makeuplook #makeuplover💄 #smokeyeyeshadow #beautymodel #90sglam #mua #bronzedskin #nudelip #nudelipcolor #glossygloss #lashgoals #contouring #highlighter #glamourous #makeupideas #makeupoftheday
    800
Engagement rate benchmark
  • Median
Audience location by city
Sydney
29.37%
Melbourne
10.17%
Perth
4.39%
Brisbane
4.25%
Adelaide
3.18%
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12. Jessica Cuda | Beauty Photographer

Australia

For All Enquiries: jcudaphotography@gmail.com Sydney & Newcastle 📍

@jessicacuda_photographer
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Get audience breakdown
Followers
6.3k
Fake followers
19.25%
Engagement rate
3.95%
Average Reel plays
3.5k
Audience gender
male
21.69%
female
78.31%
Top performing Reels
  1. DUŠANKA 🌸 . Feeling so grateful that I get to work with such kind and talented people: 💕 For this shoot: My amazing mua @alexperrinmua My gorgeous model @_d.bar And my extremely talented retoucher @mironova_retouch Photography @jessicacuda_photographer . . Eyes using the @natashadenona Coral Palette  Brows @soapbrows & @anastasiabeverlyhills Dip Brow pomade Blush/bronzer using @nudestix Bondi Bae/Tiger Lily Queen  Glow @beccacosmetics Shimmering skin perfecting liquid Opal  Lip @melissasassinemakeup Liquid Lipstick ‘Undressed’  Backdrop @hypop . . #makeupartist #beautyshoot #beautyphotography #skintones #retouch #retoucher #beautyportrait #retouching #dodgeandburn #pinkseries #pinkbackdrop #model #editorial #hairstylist #modelpose #glowyskin #portraitphotography #beautyphotographer #postprocessing #beauty #highendretouching #pinkmakeup #creative #godoxad600pro #macrolense #greeneyes #sydneyphotographer #meccabeautyjunkie #nudestix #sydneymakeupartist
    1.8k
  2. FINALLY! NEW BRANDING FOR TANIA CHIHA MAKEUP 🌟🌟🌟 ⁣ ⁣ I have been shooting non stop these past few months and I am finally able to start sharing all the work that I’ve been producing. I’m so proud of all my clients who have been working so hard on their businesses and releases this year! 🙌🏼⁣ More images from this shoot coming soon 💫 ⁣ Model @tillyjacsmith from @chic_management ⁣ Makeup @taniachihamakeup ⁣ Hair @hairxrara ⁣ Photography @jessicacuda_photographer ⁣ ⁣ #closeup #beautyphotography #beautyphotographer #commercialphotographer #comercialphotography #sydneyphotographer #sydneybeautyphotographer #sydneymakeupartist #portraitphotographer #editorialphotographer #beautyretouch #beautyretouching #beautyeditorial #retoucher #skinretouch #dodgeandburn #skinretoucher #wacomtablet #studiophotographer #studiolighting #studiophotography #canonusers #godoxusergroup #editorialmakeup #bronzymakeup #retouchingservices #highendretouch #beautycampaign #inbeautmag
    1.4k
  3. When 2 models are better than 1! 👯‍♀️⁣⁣ 💫 ⁣⁣ Models @phoebeohh from @scoopmanagement + @ashleypogmore from @bellamanagement ⁣⁣ Makeup @taniachihamakeup ⁣⁣ Hair @hairxrara ⁣⁣ Photography @jessicacuda_photographer⁣⁣ Retouch @mironovaretouching ⁣⁣ ⁣ #closeup #beautyphotography #beautyphotographer #commercialphotographer #commericalphotography #sydneyphotographer #sydneybeautyphotographer #sydneymakeupartist #portraitphotographer #editorialphotographer #beautyretouch #beautyretouching #beautyeditorial #retoucher #skinretouch #dodgeandburn #skinretoucher #wacomtablet #studiophotographer #studiolighting #studiophotography #canonusers #godoxusergroup #editorialmakeup #modelposes #retouchingservices #highendretouch #beautycampaign #inbeautmag #naturalglammakeup
    1.3k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
44.55%
Melbourne
4.36%
Los Angeles
2.64%
New York City
2.55%
Gold Coast
1.95%
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13. Isabella Hung

Australia

I share fashion, beauty & everyday moments 🧚 digyhu@gmail.com tiktok | LTK | amazon storefront ↴

@bellahung
@bellahung_
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Get audience breakdown
Followers
5.4k
Fake followers
23.2%
Engagement rate
2.36%
Average Reel plays
1.7k
Audience gender
male
22.49%
female
77.51%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
23.27%
Melbourne
11.55%
Brisbane
9.09%
Gold Coast
2.58%
Greater London
2.46%
profile picture

14. teal elise

Australia

🩷Just a girl obsessed with skincare + beauty routines who is a 2025 bride to be 🫶🏻 💌 hello.beautealful@gmail.com 📍Syd, Aus

@beautealful
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Get audience breakdown
Followers
5.1k
Fake followers
11.84%
Engagement rate
5.92%
Average Reel plays
2.9k
Audience gender
female
92.8%
male
7.2%
Top performing Reels
  1. SAVE these tips to upgrade your retinol routine🤍 PART 2 ALSO NOW ON THE FEED Vitamin A and Retinol - they’re one and the same but BOY do they cause so much confusion, and a lot of trouble. These are my fav tips that I’ve learnt since using A313, the cult French Pharmacy retinol ✨ Here are the expanded tips: ✨ Don’t start vitamin A too early, it’s recommended to start from your mid 20’s. Why? This is when your collagen and elastin production starts to slow and before then - you could be overstimulating your skin! ✨ Your skin WILL purge but you WILL get through it and the results will be worth it. You are only purging as retinol promotes cell turnover - meaning your oil and debris trapped under the surface comes to the top ✨ Use the sandwich 🥪 method. Apply a layer of moisturiser to damp skin, wait until your skin is completely dry to apply the retinol, then sandwich in another layer of moisturiser ✨ If you itch after using retinol, chances are you applied it on wet, or damp skin. Have completely bone dry skin before applying ✨ Retinol will make your skin more sensitised to everything, including the sun, so apply at night only. During the day, protect yourself with SPF (which tbh, you should be doing anyway) ✨ Bakuchiol is the new kid on the block as a retinol alternative, that’s derived from plants. If you can’t seem to get retinol to work for you, this can give the same results - minus the side effects #retinol #retinoltips #sandwichmethod #howtoapplyretinol #skincaretips #skincaretips 101 #skincaretipsandtricks#skincareadvice #retinoid #skincaretips #retinolserum #retinolskincare How to apply retinol, retinol alternatives, vitamin a, antiaging, retinoid
    1.4m
  2. POWDER with the glow of a LIQUID HIGHLIGHT? ✨ A lil piece of makeup magic made once again by to miss @charlottetilbury 🥹 Ps. Unpopular opinion, but the Hollywood Glow Glide Face Architect Highlighter is SO MUCH BETTER than the Beauty Light Wands (EEK). I find the wands so hard to blend, and they seem to lift my makeup underneath. The powder version? Literally a dream and feels buttery like a cream 🥹🥹 Shade: Moonlit Glow ✨🌙 gifted by @tmcpr_ #charlottetilbury #charlottetilburyhighlighter #charlottetilburymakeup #highlighterpalette #glowymakeup #glowyskin #diamonddust #liquidhighlighter
    108.4k
  3. A CLEAR gel SPF that’s hypo-allergenic + watermelon scented?! Doesn’t stain clothes or feel like SPF 🥹🥹   This is the Clear as Day SPF50+ Dreamscreen - and it’s the first product I’ve tried from @airyday.official   It goes on completely clear and is truly the most interesting textured sunscreen I’ve ever tried. Like, it’s completely clear! Like a gel! This is why it also has no white cast, so it’s perfect for all skin tones AND why it won’t stain your clothes.   So what’s it look like on the skin? It might look oily at first, but dries down to a dewy and satin like finish which I’ve been enjoying of late. But I can’t wait to test it outside in summer to put it to the true test.   Aussie-made and formulated means that you know it’s going to be good sunscreen, cause Aussies are tough on SPF!    #sunscreen #aussunscreen #sunscreengel #gelsunscreen #gelspf #oilyskinspf #dryskinspf #sensitiveskinsunscreen #ausspf #bestspf #airyday #mineralsunscreen #antiagingskincare #bestspf #sunscreentips #spf50 *gifted
    102.2k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
12.07%
Melbourne
7.64%
Greater London
4.21%
New York City
4%
Los Angeles
2.79%
profile picture

15. Angela

Australia

just a girlie who loves aesthetic things 🕊 Outfits | Beauty | Lifestyle — helloangelak@gmail.com 💌

@angelakwann
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Get audience breakdown
Followers
5k
Fake followers
22.55%
Engagement rate
5.06%
Average Reel plays
3.5k
Audience gender
male
32.59%
female
67.41%
Top performing Reels
  1. What’s common between this song and my neutral outfits? They are both stuck on repeat 👼🔁 . . . . . . . . . . . . 🏷️ outfit inspo, casual neutral outfits, parisian vibes, everyday outfits, summer fashion, fashion inspo, what to wear, what she wore, streetstyle, outfit of the day, recreating outfits, summer looks . #trendingreels #outfitreels #ootdfashion #minimalstyle #fashionreels #parisianstyle #whattowearnow #whattowearnext #discoverunder30k #bloggerstyles #fashionbloggerstyles #outfitlooks #effortlesslychic #fashiontips #trendingoutfits #dailylook
    3.5k
  2. I never have trouble knowing what to wear when I bring @lovebonito sets on holiday 🌸✨ . . . . . . . . . . . #lovebonito #cherryblossoms #springoutfit #matchingset #ootd #tweedjacket #minimalstyle #frenchgirlstyle #everydaystyle #casualoutfits #aestheticfeed #seoultravel #seoulcafe
    302
  3. another lap around the sun 💫 decorated this lil dinner event with fresh flowers and candles with my girlies 🌸 . . . . . . . . . . . . . . . #birthday #houseofcb #vintagecake #ladydior #floralarrangement #corsetdress #zimmermann
    294
Engagement rate benchmark
  • Median
Audience location by city
Sydney
56.6%
Hong Kong
2.22%
Melbourne
1.97%
Los Angeles
1.6%
Singapore
1.48%
profile picture

16. Rebekah Scanlan

Australia

Just a Lifestyle (and Beauty) Editor TikTok: @thisisbex 💄🍔👙🍷

@thisisbex
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Get audience breakdown
Followers
4.9k
Fake followers
20.86%
Engagement rate
1.11%
Average Reel plays
2.1k
Audience gender
male
23.93%
female
76.07%
Top performing Reels
  1. It was actually INSANE! Location revealed at end of video @chemistwarehouseaus #Sydney #shopping #beautyeditor
    108.4k
  2. Naturally I need it all 🛍️ #kmartaus #lifestyleeditor @newscomauhq
    74k
  3. I wasn’t going to share this video on Instagram. Initially it felt too vulnerable, embarrassing even - a 36-year-old woman crying about being dumped by a guy she recently met on Tinder. I honestly think I believed what I’d been called - that asking for a simple text back was “needy”, my request to see if things were okay after being subjected to the oh-so familiar silent treatment (an act studies show is a form of psychological abuse) were “confronting”. But my situation quickly went viral on TikTok, and among the hundreds of messages I received - from men and women - validating I’d been gaslighted, I realised this is probably one of my proudest pieces of work. I’m not saying I’m perfect, or even that this guy is fundamentally a bad person, it’s simply about the fact culture has allowed this sort of unbelievable behaviour to go on for so long. Women are fed up. We’ve had enough. We’d honestly rather be on our own than pander to the patriarchal belief we owe men purely because we’re female. And I for one am exhausted by the endless stream of men whose words don’t match their actions. So I’m sharing this video here for every woman who messaged me on TikTok, or who slid into my DMs after I wrote about it on @newscomauhq If it makes just one guy think twice about how they act in future, it was worth showing the internet my crying face 💗 And for the record, unsolicited di*k pics are never okay #dating #lonelysinglemen #gaslighting #redflags
    10.6k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
39.8%
Melbourne
11.3%
Brisbane
4.83%
Greater London
3.7%
Gold Coast
3.62%
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17. Emily Taylor

Australia

• beauty, fashion & travel writer and speaker • smart beauty & style, curated for busy people

@msemilytaylor
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Get audience breakdown
Followers
4.4k
Fake followers
28.34%
Engagement rate
1.72%
Average Reel plays
1.4k
Audience gender
male
28.04%
female
71.96%
Top performing Reels
  1. Baby Jack (or Baby Shark, if you ask Ted). Our mini miracle. Early, unlike his mama, tall like his dad @tempo16 and identical to his big brother.
    470
  2. Back from baby’s first beach swim. Turns out it wasn’t *just* Covid kilos after all... 2021, please be kind to us 🙏💫👶🏼
    445
  3. Today we launch the inaugural @melbfashionfestival Shop The Runway digital magazine to help Festival-goers and fashion lovers everywhere browse and buy the new-season looks from their favourite Australian designers, straight from the runway in just one click. If you’ve signed up, thank you! Issue One is on its way to your inbox later today. If you haven’t, visit the link in my bio to access your copy for free - there are 8 coming your way across the Festival. I’ve loved working on this project with the team - being immersed in the Melbourne fashion world after a super tough year for the industry has been a privilege. Enjoy 💫 #shoptherunway #fashion #melbourne #shoplocal
    287
Engagement rate benchmark
  • Median
Audience location by city
Sydney
33.44%
Melbourne
11.42%
Brisbane
3.61%
Greater London
3.45%
Perth
2.97%
profile picture

18. aisha

Australia

🇵🇰 🇦🇺 📍 Sydney @glammedbyaisha Beauty Studio Artist @sephoraaus Dm for collabs / makeup inquiries

@360mua
@360mua
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Get audience breakdown
Followers
4.1k
Fake followers
33.99%
Engagement rate
5.94%
Average Reel plays
9.2k
Audience gender
male
14.41%
female
85.59%
Top performing Reels
  1. late birthday post 1️⃣6️⃣ Broooo I legit jus celebrated the last half out of the day and didn’t even do proper makeup but yea anyways we move on 🫶🏼 #makeuptransition #explorepage #16birthday #sweet16 #sweetsixteen
    12.3k
  2. Vibe Teri Meri Mildi Aa ❤️❤️
    9.8k
  3. Thank you so much @makeupforever and @onedaydreampr for inviting me to the New HD Skin Foundation Launch Party. I can’t describe how well organised and fun this event was!! Keep an eye out for the Foundation Review 😍😍 Skirt: @kookai_australia Shirt: @kookai_australia Heels: @novoshoes Hijab: @streetgearlakemba Bag: @kmartaus Jewellery: @lovisajewellery Perfume: @giorgioarmani MY WAY #onedaydreampr #makeupforever #makeupforeverhdskin #focusonme #undetectablefoundation #hdskin #makeupforeverparty #productlaunch #prcampaign @gazzadee @karyssaleighmakeupartist @andreadamyon @prucorrigan @claudia_cicc0 @claudiaciccomua @onedaydreampr @mahaamua @sephoraaus @makeupforever
    6.3k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
21.74%
Karachi
8.89%
Melbourne
6.52%
Lahore
5.34%
Dubai
5.14%
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19. BAYLEE M. MCPHERSON

Australia

SYD 📍 Owner @b.3.beauty @ed5international ‘24’

@baylee.mcpherson
@guysebastianVEVO
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Get audience breakdown
Followers
3.9k
Fake followers
19.98%
Engagement rate
4.86%
Average Reel plays
4.6k
Audience gender
female
71.08%
male
28.92%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
38.92%
Melbourne
5.73%
Gold Coast
3.14%
Perth
1.62%
Los Angeles
1.08%
profile picture

20. Shereen

Australia

Rebranded from @sydneyhills_mummyblogger Hacked at 15.6k Sydney-Based Content Creator 📸🎥 #Fashion #Beauty #Lifestyle #Events #UGC DM Collaborations

@sydneyhills_mummy
@sydneyhillsmummy
Check contact details
Get audience breakdown
Followers
3.9k
Fake followers
7.73%
Engagement rate
3.61%
Average Reel plays
1.2k
Audience gender
female
92.23%
male
7.77%
Top performing Reels
  1. My beautiful friends - you are the reminder that some souls are meant to meet. l've learned that true friendship isn't loud or fleeting, but steady, healing, and endlessly kind. You've been my laughter on heavy days, my comfort in quiet moments. A sisterhood built on love, trust and the unspoken knowing that we are each other's safe place no matter what race and religion we all are. I'll carry this bond with me always, because friendships like ours are rare treasures that time can never take away. Forever grateful, forever us 💓 #friends #sisterhood #forever #friendsforever #love #friendshipgoals #friendsforlife #lifestyle #SistersByHeart #CherishedMoments #LoveAndLight #UnbreakableBond #memories #girlsnightout #cherish
    185
  2. One wardrobe. Endless vibes 👗 Casual, classy, comfy or glam — there’s a look for every moment. Which outfit are you picking? Download the SHEIN App to explore these amazing labels and unlock infinite styling possibilities anytime, anywhere! Search & follow ENCHNT,Lumalex,Anewsta on SHEIN and use my code AUQS2sydneyhillsmummyblogger955 to enjoy exclusive discounts! ✨ Wearing 🔎 365909764 🔎 68676490 🔎 197040158 🔎 150286086 🔎 277947646 🔎 339728834 🔎 227200840 🔎 240832894 🔎 191207435 🔎 316993438 @sheinofficial @shein_au #SHEINtrends #ad #SheinPartner
    139
  3. They grow, life changes, but the memories stay… and we’re here to make them shine a little brighter ✨ Every print is hand embellished with glass glitter, turning your favourite photos into timeless keepsakes you’ll treasure for years. Perfect for gifts, milestones, or simply celebrating the moments that mean the most. #glassglitter #sparkleprint #glitterprint #glitterpressstudio #customartwork #fineartprint #sparkleartwork #handembellished #australiansmallbusiness #shopsmallau #sydneymum #sydneyartist #aestheticdecor #familyphotoart #memorykeeper #giftideasau #uniquegiftsaustralia #customportraitart #glitterphoto #glitterartist
    88
Engagement rate benchmark
  • Median
Audience location by city
Sydney
32.24%
Melbourne
15.21%
Brisbane
5.68%
Perth
5.45%
Gold Coast
3.86%
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