Top 20 Sydney Beauty Influencers on Instagram (Dec 2025)

We found 113 beauty Influencers in Australia
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in Australia. Here's the top 20 of them, ordered by which creators have the highest percentage of their audience in Australia. To run a custom search, check out Modash's influencer discovery features (free to try).
12/16/2025
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1. Ellen Malone

Australia
Pro MUA, trust the process💄 🎨 Sydney, Australia. Fashion and Beauty Creator of the Year Nominee- vote now ⬇️⬇️⬇️ PR/enquiries: ellen@slpmgmt.com.au
@askellenbeauty
@askellenbeauty
Check contact details
Get audience breakdown
Followers
114.7k
Fake followers
24.8%
Engagement rate
1.15%
Average Reel plays
42.8k
Audience gender
male
8.83%
female
91.17%
Top performing Reels
  1. Make-up lesson PART ONE: mature skin edition on my GORGEOUS Mama. Skin prep @embryolisseau #makeuplesson #matureskinmakeup #underpainting
    359.9k
  2. Setting spray class is now in session. This is a complex subject, because there are many formulation styles that can assist in keeping makeup on. Some add powder, some form a film, some are full on waterproofing sprays etc. I recommend the work of @crissscortezz on this subject as well as @alexeducatedmess and @javonford16 . Featured sprays: @maccosmeticsanz @charlottetilbury @milkmakeup @anastasiabeverlyhills @makeupforever @lorealparis @kryolanofficial @caudalie @hudabeauty @sephoraaus #makeup #settingspray #makeuplesson
    13.2k
  3. Dinner with @nigellalawson courtesy of @givenchybeauty Skin prep @embryolisseau Foundation and fragrance @givenchy Eye palettes 🎨 @natashadenona and @patricktabeauty Mascara @lancomeofficial Powder and lilac blush @hudabeauty Heart duo powder @charlottetilbury Liquid liner @benefitanz Invite @sephoraaus 💗 #grwm #makeup #nigellawson #givenchybeauty #sephora #underpainting
    10.8k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
21.28%
Melbourne
5.14%
Los Angeles
2.28%
Brisbane
2.28%
New York City
1.38%
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2. Lucy Neville ✨ Your Internet Bestie

Australia
Beauty • Travel • Mental Health • Body Image 50% of @imwiggingout ruby@daymgmt.com.au
@lucymneville
@lucymneville
Check contact details
Get audience breakdown
Followers
35.2k
Fake followers
21.93%
Engagement rate
2.15%
Average Reel plays
11.6k
Audience gender
male
31.08%
female
68.92%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
24.38%
Melbourne
9.64%
Brisbane
4.47%
Perth
2.87%
Greater London
2.05%
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3. Emily Morello

Australia
Writer, content person, The Rich Creme on @substack Beauty editor, @russhmagazine Partnerships, hello@emilyalgar.com.au
@emilyalgar
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Get audience breakdown
Followers
17.2k
Fake followers
19.5%
Engagement rate
1.37%
Average Reel plays
5.9k
Audience gender
female
88.01%
male
11.99%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
27.14%
Melbourne
13.67%
Brisbane
3.91%
Greater London
2.96%
New York City
2.58%
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4. SHWETA | Sydney Australia 🇦🇺

Australia
Travel | Food | Beauty| UGC Creator & Mum 🌎 Helping you explore best of Aust Mama @mumnbubdiary 🇦🇺 Things to do Syd 📍Sydney 📩 DM for Invite|Collab
@minute_on_insta
Check contact details
Get audience breakdown
Followers
15.7k
Fake followers
19.35%
Engagement rate
2.67%
Average Reel plays
1.7k
Audience gender
female
51.14%
male
48.86%
Top performing Reels
  1. Glow-up in just ONE session? Yes, it’s real! I experienced the Vit C Glow Peel Facial at @kayabeautyclinic_ and the results were instant - brighter, fresher, glowing skin. This treatment deeply exfoliates, boosts radiance, and revives tired skin, making it perfect before any big day or event. The best part? You can try it too! 🤍Use my code SHGLOW20 to get 20% OFF your session at @kayabeautyclinic_ 🤍 Valid until 15th September 2025 Check out the link in bio 🔗 Because glowing skin isn’t just a dream… it’s one facial away! Thank you @kayabeautyclinic_ for this magical glow treatment… I am@loving my skin rn. [Invite] #skintreatment #skincareisselfcare #sydneysalon #instagood #viralpost❤️
    910
  2. There’s nothing more special than a gift made just for you. This gorgeous customised blanket from @threadthewordinc is everything. soft, cozy, and personalised with baby’s name. Perfect for cuddles, nap time, or even as a keepsake to treasure forever. What I love the most? ✔️ Personalised design with baby’s name ✔️ Super soft and gentle on delicate skin ✔️ Thoughtful gift idea for newborns, baby showers & birthdays ✔️ A keepsake that grows with your little one 🤍 Honestly, this is one of those gifts that’s not just useful, but also full of memories 🤍🤍 Gifted | Collab #customisedblanket #babykeepsake #giftideaformom #babyshowergifts #ᴠɪʀᴀʟʀᴇᴇʟ #instababy
    497
  3. The wait is almost over! The Spirit of Diwali is just a week away🎉 And the famous Jaggis Indian Restaurant is bringing the true taste of India to the Spirit of Diwali! ✨ They will be there serving their delicious food & so much more! They also offer catering and party halls for your celebrations 📍 Spirit of Diwali – 28th Sept | Hyatt Regency Sydney 🎟 Tickets available now on the AirCity App/website Don’t miss the food, the fun, the shopping & the festive vibes. See you there! #spiritofdiwali #diwalifood #thingstodosydney #sydneyfoods #viralfood
    497
Engagement rate benchmark
  • Median
Audience location by city
Sydney
17.36%
Delhi
3.84%
Melbourne
3.23%
Bangalore
2%
Mumbai
1.54%
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5. NEHA.

Australia
the home of a beauty lover partnerships and pr: neha@abmgmt.co 📍sydney, au tiktok: kneehahahaha
@neehaaa_
@kneehahahaha
Check contact details
Get audience breakdown
Followers
13.1k
Fake followers
26.17%
Engagement rate
1.82%
Average Reel plays
2.3k
Audience gender
female
87.38%
male
12.62%
Top performing Reels
  1. @sephoraaus x @fentybeauty in Sydney Pitt St on now until Sunday 27 July 💋💋 #fentybeauty #sephoraau #sydneypopup #thingstodoinsydney #beautylovers
    4.3k
  2. Neha & Shawal's Chekni 🤍 A chekni is a joyful engagement celebration where two families come together to mark the beginning of a couple's journey toward marriage. It’s a beautiful tradition filled with shared moments, laughter, and the bonding of families. content creator: @socialsbyshay bride to be: @neehaaa_ catering: @chitchaatco jewellery: @niyara_andco photographer: @m4ephotography #socialsbyshay #weddingcontentcreator #contentcreator #sentimental #content #weddingcontent #engagment #engagementcontent
    257
  3. NEHA & SHAWAL 💍 25 | 01 | 25 content creator | @socialsbyshay bride to be | @neehaaa_ venue | @paradisoreceptions neha's outfit | @vvanivats shawal's outfit | @laromaniofficial dj | @djsonu.sydney drummers | @theshowtimecrew bollywood dance | @nupurdance samba fire/ brazil dance | @sambabrazil photographer | @m4ephotography #socialsbyshay #contentcreator #weddingcontentcreator #weddingcontent #engagement #engagmentcontent
    165
Engagement rate benchmark
  • Median
Audience location by city
Sydney
12.58%
Melbourne
4.72%
New York City
4.24%
Greater London
3.84%
Toronto
2.92%
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6. Joy

Australia
Beauty | Fashion | Lifestyle | motherhood Syd, Australia | G♡ ✉️ | obelina@envisionagency.co Other enquiries Joy.rugaruza10@gmail.com
@joy_rugaruza
@joyrugaruza
Check contact details
Get audience breakdown
Followers
13k
Fake followers
15.69%
Engagement rate
4.36%
Average Reel plays
11.4k
Audience gender
female
74.53%
male
25.47%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
18.48%
Melbourne
7.21%
Brisbane
5.73%
Kigali
4.07%
Gold Coast
2.59%
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7. sarah o’sullivan

Australia
⋆✭☆✭⋆Sydney, Australia beauty, fashion & the in-between TikTok: @sarahmosullivan sarahosullivan@vivemanagement.com.au
@sarahmosullivan
@sarahmosullivan
Check contact details
Get audience breakdown
Followers
10.8k
Fake followers
15.61%
Engagement rate
1.38%
Average Reel plays
5.3k
Audience gender
female
72.59%
male
27.41%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
24.04%
Gold Coast
14.69%
Melbourne
7.16%
Brisbane
5.96%
Perth
2.87%
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8. Isobel Larkin

Australia
Fashion & beauty editor, creative shapeshifter, former dancer 1/2 of @justmarriedsocials hello@isobellarkin.com Gadigal land | Sydney
@isobel_larkin
Check contact details
Get audience breakdown
Followers
10k
Fake followers
16.48%
Engagement rate
1.53%
Average Reel plays
2.7k
Audience gender
male
25.46%
female
74.54%
Top performing Reels
  1. Ever wished you could replicate a salon hair gloss treatment at home? Well, now you can! @lorealparis has just launched the Elvive Glycolic Gloss range in Australia, which gives you a salon-finish lamination treatment in just 10 minutes. I’ve actually been waiting for this range to land here after seeing heaps of overseas beauty editors and creators using it. The four-step process is super easy to DIY at home, and I’m so impressed by how glossy it leaves your locks (glass hair vibes). #LOrealParisAUNZ #GlycolicGloss #GlossAndGo #haircare #glasshair #hairgloss #hairlamination #beautyreview
    28k
  2. When the brief is “poolside with Slim Aaron’s.” @danhdoanmua, you absolutely nailed my glam, thank you so much. 🎀 Let the bachelorette weekend begin. 💖 #hensweekend #bacheloretteparty #slimaarons #60smakeup #modmakeup #wingedeye #60saesthetic #sixtiesstyle
    20.7k
  3. Isobel & Paul 🥀 Planner/stylist: @placeoflb @dougbollen Gown: @j.andreatta_ Content creator: @thekurated.weddings Photographer: @petekarlstrom.weddings Hair & mua: @carorojas__makeup + @jaquedicondio Celebrant: @aniellabatten_celebrant Venue: @monafarm_ Florals: @ffoliar Jewellery: @alanamariajewellery Hair cut & gloss: @callum_murfin_edwardsandco @_edwardsandco using @showponyhairextensions Bridesmaid dresses: @shonajoy Stationery & signage: @larobe.club
    20.6k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
28.78%
Brisbane
12.77%
Melbourne
10.61%
Gold Coast
4.56%
Perth
2.71%
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9. LUCY ALCORN - BEAUTY PHOTOGRAPHER SYDNEY

Australia
❣️Now Self-Represented ✨Glowing Skin + Pretty Things 🎀Campaign + still-life to elevate your beauty brand ❤️‍🔥@luckyshot.studios 💌lucy@lucyalcorn.com
@lucy_alcorn
Check contact details
Get audience breakdown
Followers
7.6k
Fake followers
19.86%
Engagement rate
1.62%
Average Reel plays
3.4k
Audience gender
male
29.02%
female
70.98%
Top performing Reels
  1. It’s so surreal, I can’t believe I have two incredible shoots out at the same time in a store that’s not too far from wherever you are reading this 😭 It was a huge dream of mine to see more printed work in store in 2024, and I could not be more proud to have come true with @nudebynature and @1000hour. And at @pricelineau no less! My first job in Sydney, and the place I worked at through my photography degree. It’s the craziest full circle moment and I don’t take it for granted. Started at the cashier now we here 🥲💖 #beautyphotography #beautyphotographer #beauty #commercialphotography
    6k
  2. I am now self-represented! The start of a very exciting new chapter. For all bookings please reach out to me directly at lucy@lucyalcorn.com ✨ #beautyphotography #beautyphotographer #freelance
    449
  3. This is insane, genuinely insane. The city is my art gallery right now! Come with me to see how many of my photos we can find in Sydney CBD, in an hour before heading to an event. I don’t think Lucy from 10 years ago could ever imagine seeing this, and I’m not even sure I believe it now. I dreamed of seeing my work printed in stores for so long, but it actually makes my brain explode seeing it all happening, all at once. I am just so grateful I get to do this, I love my job so much, and it will never not be the most giddy THRILL to see my work out in the wild! 🥹♥️ Thank you to my beautiful angel @prisciliagoh who I dragged through the city to film this! 🎀 @esteelauderanz at @myer 🎀 @nudebynature and @1000hour at @chemistwarehouseaus 🎀 @brasnthings at @westfieldsyd 🎀 @1000hour at @pricelineau 🎀 @esteelauder and @kitchenaidausnz at @davidjonesstore 🎀 @oscarwylee 🎀 @1000hour at @chemistwarehouseaus 🎀 @nudebynature and @1000hour at @pricelineau
    423
Engagement rate benchmark
  • Median
Audience location by city
Sydney
31.89%
Melbourne
7.33%
New York City
4%
Los Angeles
2.34%
Berlin
2.11%
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10. Nelle Halil | MKR Winner | Kitchen Creative

Australia
🍴MKR Winner 🫜Cooking, beauty & heritage 🍋Turkish Cypriot & Filipino 🍰 eBook → @sassysprinkless 📩 talent@rojoconsulting.com.au
@janellehalil
Check contact details
Get audience breakdown
Followers
7.4k
Fake followers
17.55%
Engagement rate
1.01%
Average Reel plays
2.8k
Audience gender
male
19.97%
female
80.03%
Top performing Reels
  1. @nestleanz milo ice cream in the @ninjakitchenau 🍦 I think I’ve unintentionally made my childhood dream come true... #ninjacreami #milo #softserve
    1.7k
  2. Golden, creamy and absolutely dreamy 🤍 My potato & caramelised leek bake is the ultimate side (or main!) silky layers of mandolin-sliced potato, sweet buttery leeks and a lush cheese sauce. Comfort food but a little bit fancier 🥔✨ Caramelise 1 sliced leek in butter. Stir in 2 tbsp plain flour, then slowly whisk in 1 cup chicken stock + 1 cup thickened cream. Add 1 cup grated cheese, salt & pepper. Toss 1 kg thin-sliced potatoes with a little cream, salt & pepper. Layer potatoes and leek sauce in a greased dish. Cover and bake 45 min at 180 °C. Uncover, top with extra cheese, bake 20 min more until bubbling and golden. Rest 10 min. Serve with a green salad… or just a spoon 💛 #PotatoBake #ScallopedPotatoes #ComfortFood
    1.7k
  3. These walls have heard laughter, late night baking, and family stories over tea. It’s not spotless, but it’s soulful and that’s the kind of “perfect” I want to live in 🍰 #sassysprinkles #pavlova #turkish #baking
    299
Engagement rate benchmark
  • Median
Audience location by city
Sydney
34.22%
Melbourne
10.67%
Brisbane
3.71%
Auckland
3.13%
Perth
2.32%

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11. Kate Albert

Australia
Capturing the beauty of Sydney sunrise, sunset, aerial, and ocean views.
@katesbytheocean
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Get audience breakdown
Followers
7k
Fake followers
17.84%
Engagement rate
3.57%
Average Reel plays
2.1k
Audience gender
male
45.28%
female
54.72%
Top performing Reels
  1. This really was a sunrise to remember! 💕 #pinkskies #sunrise #lovemanly #raw_skies
    1.5k
  2. Last night’s sunset followed a stunning sunrise and a cracker of a day! #sunset #sydneysunsetclub #cloudreflection #sunsetsky #fav_skies #kings_sunsets #sunset_stream #reflectiongram #curlcurlbeach #total_sky #splendid_reflections #raw_beaches #splendid_horizon #skyaddic #ig_skylovers #raw_oceanlife #your_skies #explore_skies_ #itsamazingoutthere #raw_reflection #northernbeachessydney #lovesydney #loves_reflections #sky_clouds_sunset #cloudzdelight
    955
  3. Tonight’s smokey sunset (prepping for bushfire season) #sunset #cloudreflection #sunsetsky #fav_skies #kings_sunsets #sunset_stream #reflectiongram #curlcurlbeach #sydneysunsetclub #total_sky #splendid_reflections #raw_beaches #tangerinesky #splendid_horizon #skyaddic #ig_skylovers #raw_oceanlife #your_skies #explore_skies_ #itsamazingoutthere #raw_reflection #northernbeachessydney #lovesydney #loves_reflections #sky_clouds_sunset #cloudzdelight
    841
Engagement rate benchmark
  • Median
Audience location by city
Sydney
25.94%
Gold Coast
2.59%
Brisbane
2.59%
Perth
1.87%
Melbourne
1.78%
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12. Nathan Kake

Australia
International Makeup Artist Editorial, Beauty, Educator 🇦🇺Sydney, Australia
@nathankakemua
Check contact details
Get audience breakdown
Followers
6.5k
Fake followers
14.76%
Engagement rate
1.59%
Average Reel plays
4k
Audience gender
male
8.32%
female
91.68%
Top performing Reels
  1. 60’s Modern Glam Model @annacclair Hair&Makeup @nathan_kake_mua BEAUTY MENU BASE @runwayroom Face Base @anastasiabeverlyhills Magic Touch Concealer @napoleonperdis Camera Finish Loose Powder BROWS @napoleonperdis Framed liquid Brow Pen @refybeauty Brow Sculpt CONTOUR @anastasiabeverlyhills Cream Contour EYES @napoleonperdis Lux lid eye stix Storm Cloud @napoleonperdis Sketch Pot Astral @slashed.com.au Full set lash Gina LIPS @napoleonperdis Taking Shape Lipliner Roasted Phat and Juicy Gloss In the toffee HAIR @mukhaircare_global #makeuplooks #makeuptime #makeupoftheday #makeupaddict #60’s #makeupgoals #makeupjunkie #makeupworld #makeuponfleek #makeuplook #makeupinspo #makeuplove #allmodernmakeup #makeuplook #makeuplover💄 #beautymodel #90sglam #mua #bronzedskin #nudelip #nudelipcolor #glossygloss #lashgoals #contouring #highlighter #glamourous #makeupideas #makeupoftheday #makeupparty
    15.8k
  2. So beautiful Miss @chanelleemonique Makeup @nathan_kake_mua Photographer @hagward @napoleonperdis Beauty Menu BASE @napoleonperdis Stroke of Genius 3 Camera Finish Concealer LN11 Camera Finish Loose Tan BROWS @napoleonperdis Platinum/Chocoholic Brow Pencil Fixated Brow Styling soap @napoleonperdis ultimate Contour Palette Dark EYES @napoleonperdis Lux lid, Cheeky Chestnut, 98%Cocoa, Playpen eyeliner Tiramisu, Neo Noir Liquid Eyeliner Phat Volume Mascara LIPS @napoleonperdis Taking Shape lip liner Modesty Shine Show Liquid Lip Midriff Phat and Juicy Peach makeuplooks #makeuptime #makeupaddict #bronzedbeauty #makeupgoals #makeupjunkie #makeupworld #makeuponfleek #makeuplook #makeupinspo #makeuplove #allmodernmakeup #makeuplook #makeuplover💄 #smokeyeyeshadow #beautymodel #90sglam #mua #bronzedskin #nudelip #nudelipcolor #glossygloss #lashgoals #contouring #highlighter #glamourous #makeupideas #makeupoftheday
    917
  3. Living for this face @laurencherrelle Makeup @nathan_kake_mua Hair @staceymuk Beauty Menu @napoleonperdis BASE Camera Finish Liquid Foundation look 4 Camera Finish Concealer LN14 Camera Finish loose Powder Tan CONTOUR/BLUSH/HIGHLIGHT @napoleonperdis Ultimate Contour Palette-Dark EYES @napoleonperdis Colour discs Skinny Dip Expresso to go Lux Lid Raisin the Bar Loose dust Copper Element Play Pen Raven-Ous LASHES @slashed.com.au LIPS @lou_lou_lips Rose Quartz lip gloss @#makeuplooks #makeuptime #makeupoftheday #makeupaddict #bronzedbeautsmokeyeyes #makeupgoals #makeupjunkie #makeupworld #makeuponfleek #makeuplook #makeupinspo #makeuplove #allmodernmakeup #makeuplook #makeuplover💄 #smokeyeyeshadow #beautymodel #90sglam #mua #bronzedskin #nudelip #nudelipcolor #glossygloss #lashgoals #contouring #highlighter #glamourous #makeupideas #makeupoftheday
    800
Engagement rate benchmark
  • Median
Audience location by city
Sydney
29.37%
Melbourne
10.17%
Perth
4.39%
Brisbane
4.25%
Adelaide
3.18%
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13. Jessica Cuda | Beauty Photographer

Australia
For All Enquiries: jcudaphotography@gmail.com Sydney & Newcastle 📍
@jessicacuda_photographer
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Get audience breakdown
Followers
6.3k
Fake followers
19.25%
Engagement rate
4.41%
Average Reel plays
3.5k
Audience gender
male
21.69%
female
78.31%
Top performing Reels
  1. DUŠANKA 🌸 . Feeling so grateful that I get to work with such kind and talented people: 💕 For this shoot: My amazing mua @alexperrinmua My gorgeous model @_d.bar And my extremely talented retoucher @mironova_retouch Photography @jessicacuda_photographer . . Eyes using the @natashadenona Coral Palette  Brows @soapbrows & @anastasiabeverlyhills Dip Brow pomade Blush/bronzer using @nudestix Bondi Bae/Tiger Lily Queen  Glow @beccacosmetics Shimmering skin perfecting liquid Opal  Lip @melissasassinemakeup Liquid Lipstick ‘Undressed’  Backdrop @hypop . . #makeupartist #beautyshoot #beautyphotography #skintones #retouch #retoucher #beautyportrait #retouching #dodgeandburn #pinkseries #pinkbackdrop #model #editorial #hairstylist #modelpose #glowyskin #portraitphotography #beautyphotographer #postprocessing #beauty #highendretouching #pinkmakeup #creative #godoxad600pro #macrolense #greeneyes #sydneyphotographer #meccabeautyjunkie #nudestix #sydneymakeupartist
    1.8k
  2. FINALLY! NEW BRANDING FOR TANIA CHIHA MAKEUP 🌟🌟🌟 ⁣ ⁣ I have been shooting non stop these past few months and I am finally able to start sharing all the work that I’ve been producing. I’m so proud of all my clients who have been working so hard on their businesses and releases this year! 🙌🏼⁣ More images from this shoot coming soon 💫 ⁣ Model @tillyjacsmith from @chic_management ⁣ Makeup @taniachihamakeup ⁣ Hair @hairxrara ⁣ Photography @jessicacuda_photographer ⁣ ⁣ #closeup #beautyphotography #beautyphotographer #commercialphotographer #comercialphotography #sydneyphotographer #sydneybeautyphotographer #sydneymakeupartist #portraitphotographer #editorialphotographer #beautyretouch #beautyretouching #beautyeditorial #retoucher #skinretouch #dodgeandburn #skinretoucher #wacomtablet #studiophotographer #studiolighting #studiophotography #canonusers #godoxusergroup #editorialmakeup #bronzymakeup #retouchingservices #highendretouch #beautycampaign #inbeautmag
    1.4k
  3. When 2 models are better than 1! 👯‍♀️⁣⁣ 💫 ⁣⁣ Models @phoebeohh from @scoopmanagement + @ashleypogmore from @bellamanagement ⁣⁣ Makeup @taniachihamakeup ⁣⁣ Hair @hairxrara ⁣⁣ Photography @jessicacuda_photographer⁣⁣ Retouch @mironovaretouching ⁣⁣ ⁣ #closeup #beautyphotography #beautyphotographer #commercialphotographer #commericalphotography #sydneyphotographer #sydneybeautyphotographer #sydneymakeupartist #portraitphotographer #editorialphotographer #beautyretouch #beautyretouching #beautyeditorial #retoucher #skinretouch #dodgeandburn #skinretoucher #wacomtablet #studiophotographer #studiolighting #studiophotography #canonusers #godoxusergroup #editorialmakeup #modelposes #retouchingservices #highendretouch #beautycampaign #inbeautmag #naturalglammakeup
    1.3k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
44.55%
Melbourne
4.36%
Los Angeles
2.64%
New York City
2.55%
Gold Coast
1.95%
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14. Olivia - Sydney Foodie

Australia
📍SYD 🇦🇺 📷 @olsnapshot UTS Macquarie uni Lifestyle | Foodie 🙊 Use my code when purchase in yesstyle : OLIV000
@oliviasonjaya
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Get audience breakdown
Followers
5.8k
Fake followers
23.79%
Engagement rate
9.03%
Average Reel plays
1.7k
Audience gender
female
36.24%
male
63.76%
Top performing Reels
  1. 🌞 . . . . . #love #instagood #fashion #photooftheday #beautiful #art #photography #happy #picoftheday #cute #follow #tbt #followme #nature #like4like #travel #instagram #style #repost #summer #streetfashion #selfie #fun #beauty #instalike #fashionstyle #sydney #sydneylocal #sydneylife #melbourne
    478
  2. 📸 . . . . . #love #instagood #fashion #photooftheday #beautiful #art #photography #happy #picoftheday #cute #follow #tbt #followme #nature #like4like #travel #instagram #style #springstyle #summer #streetfashion #selfie #fun #beauty #instalike #fashionstyle #sydney #sydneylocal #sydneylife #melbourne
    379
  3. 🎞🎞🎞 . . . . . #love #instagood #fashion #photooftheday #beautiful #art #photography #happy #picoftheday #cute #follow #tbt #followme #nature #like4like #travel #instagram #style #springstyle #summer #streetfashion #selfie #fun #beauty #instalike #fashionstyle #sydney #sydneylocal #sydneylife #melbourne
    347
Engagement rate benchmark
  • Median
Audience location by city
Sydney
24.03%
Palembang
13.22%
Jakarta
10.39%
Melbourne
3.15%
Bandung
1.78%
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15. Aspa Kladakis

Australia
🏆WBBA Australian Champion 💌PR & Collab : aspa.kladakis@icloud.com Model•Fitness•Beauty @aesthetic_touch_syd 🙏Please VOTE for me @fhm_australia
@aspa_kladaki
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Followers
5.6k
Fake followers
16.57%
Engagement rate
1.51%
Average Reel plays
2.9k
Audience gender
male
64.53%
female
35.47%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
43.97%
Melbourne
3.75%
Gold Coast
2%
Brisbane
1.36%
Athens
1.12%
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16. Irene Falcone

Australia
Ex CEO/founder of Nourished Life, back with a new natural beauty store @cleannectarine 🍑 Sign up for 15% off & all the goodies you love & more
@irenedfalcone
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Followers
5.4k
Fake followers
23.64%
Engagement rate
2.51%
Average Reel plays
4.3k
Audience gender
male
11.84%
female
88.16%
Top performing Reels
  1. This 100% Pure Fruit Pigmented Ultra Lengthening Mascara is the OG of natural mascara and if you’ve got green or hazel eyes, watch how this Blackberry shade makes them pop 🫐
    138.4k
  2. You can buy (so-called) natural products everywhere these days, but even after 10 years no one does toxin-free shopping like I did. So I'm coming back to do it all over again, but better. A crystal clear ingredients policy, 10% off your first order, free shipping, free deluxe samples, an awesome loyalty club... everything you love and more at my new store Clean Nectarine.
    470
  3. This is what disruption looks like! I’m sorry this is going to be a long (but important) post. I recently made the big life decision to come back and bring you a new store (even better than my first one). But since returning to this space I’ve had the ‘aha moment’ I didn’t expect - It’s not the mainstream beauty industry I need to shake up, this time it’s the very industry I helped create - the Clean Beauty industry.⁠ ⁠ There is a clear gap in the market for a trusted, one-stop superstore for clean beauty and healthy living products with a really juicy, redefined Clean Beauty criteria. So this is exactly what I have built for you. I’ve named my ingredients policy the ‘Un-Clean 13’ and it lists 13 questionable ingredients that I’ve found in typical natural beauty/health stores that I’ve banned at Clean Nectarine. This means I’ve not only had to restrict entire brands, but also certain products from brands we trust 😢 Some examples: * All natural toothpaste with fluoride⁠ * All natural crystal deodorants (they’re made from aluminium salt, sometimes they are only listed as mineral salt deodorants 🤯) * All water filters using activated alumina⁠ * All makeup containing talc even those that are Certified Organic/Natural⁠ * I’ve also had to restrict some products from Acure, Antipodes, Unichi, Raww, Andalou and others. ⁠ * Also, while conducting this research I wanted to warn you if shopping at Coles/WW check their popular green powders for artificial sugar Sucralose, also listed as E95. ⁠ ⁠ You can find my full list ban list and clear ingredients policy with detailed explanations at Clean Nectarine, feel free to reach out if you have any questions.⁠
    368
Engagement rate benchmark
  • Median
Audience location by city
Sydney
21.87%
Melbourne
15.44%
Brisbane
7.95%
Gold Coast
5.66%
Perth
4.28%
profile picture

17. Isabella Hung

Australia
I share fashion, beauty & everyday moments 🧚 digyhu@gmail.com tiktok | LTK | amazon storefront ↴
@bellahung
@bellahung_
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Get audience breakdown
Followers
5.4k
Fake followers
23.2%
Engagement rate
2.65%
Average Reel plays
1.7k
Audience gender
male
22.49%
female
77.51%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
23.27%
Melbourne
11.55%
Brisbane
9.09%
Gold Coast
2.58%
Greater London
2.46%
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18. teal elise

Australia
🩷Just a girl obsessed with skincare + beauty routines who is a 2025 bride to be 🫶🏻 💌 hello.beautealful@gmail.com 📍Syd, Aus
@beautealful
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Get audience breakdown
Followers
5.2k
Fake followers
11.84%
Engagement rate
5.82%
Average Reel plays
2.9k
Audience gender
female
92.8%
male
7.2%
Top performing Reels
  1. SAVE these tips to upgrade your retinol routine🤍 PART 2 ALSO NOW ON THE FEED Vitamin A and Retinol - they’re one and the same but BOY do they cause so much confusion, and a lot of trouble. These are my fav tips that I’ve learnt since using A313, the cult French Pharmacy retinol ✨ Here are the expanded tips: ✨ Don’t start vitamin A too early, it’s recommended to start from your mid 20’s. Why? This is when your collagen and elastin production starts to slow and before then - you could be overstimulating your skin! ✨ Your skin WILL purge but you WILL get through it and the results will be worth it. You are only purging as retinol promotes cell turnover - meaning your oil and debris trapped under the surface comes to the top ✨ Use the sandwich 🥪 method. Apply a layer of moisturiser to damp skin, wait until your skin is completely dry to apply the retinol, then sandwich in another layer of moisturiser ✨ If you itch after using retinol, chances are you applied it on wet, or damp skin. Have completely bone dry skin before applying ✨ Retinol will make your skin more sensitised to everything, including the sun, so apply at night only. During the day, protect yourself with SPF (which tbh, you should be doing anyway) ✨ Bakuchiol is the new kid on the block as a retinol alternative, that’s derived from plants. If you can’t seem to get retinol to work for you, this can give the same results - minus the side effects #retinol #retinoltips #sandwichmethod #howtoapplyretinol #skincaretips #skincaretips 101 #skincaretipsandtricks#skincareadvice #retinoid #skincaretips #retinolserum #retinolskincare How to apply retinol, retinol alternatives, vitamin a, antiaging, retinoid
    1.4m
  2. POWDER with the glow of a LIQUID HIGHLIGHT? ✨ A lil piece of makeup magic made once again by to miss @charlottetilbury 🥹 Ps. Unpopular opinion, but the Hollywood Glow Glide Face Architect Highlighter is SO MUCH BETTER than the Beauty Light Wands (EEK). I find the wands so hard to blend, and they seem to lift my makeup underneath. The powder version? Literally a dream and feels buttery like a cream 🥹🥹 Shade: Moonlit Glow ✨🌙 gifted by @tmcpr_ #charlottetilbury #charlottetilburyhighlighter #charlottetilburymakeup #highlighterpalette #glowymakeup #glowyskin #diamonddust #liquidhighlighter
    108.4k
  3. A CLEAR gel SPF that’s hypo-allergenic + watermelon scented?! Doesn’t stain clothes or feel like SPF 🥹🥹   This is the Clear as Day SPF50+ Dreamscreen - and it’s the first product I’ve tried from @airyday.official   It goes on completely clear and is truly the most interesting textured sunscreen I’ve ever tried. Like, it’s completely clear! Like a gel! This is why it also has no white cast, so it’s perfect for all skin tones AND why it won’t stain your clothes.   So what’s it look like on the skin? It might look oily at first, but dries down to a dewy and satin like finish which I’ve been enjoying of late. But I can’t wait to test it outside in summer to put it to the true test.   Aussie-made and formulated means that you know it’s going to be good sunscreen, cause Aussies are tough on SPF!    #sunscreen #aussunscreen #sunscreengel #gelsunscreen #gelspf #oilyskinspf #dryskinspf #sensitiveskinsunscreen #ausspf #bestspf #airyday #mineralsunscreen #antiagingskincare #bestspf #sunscreentips #spf50 *gifted
    102.2k
Engagement rate benchmark
  • Median
Audience location by city
Sydney
12.07%
Melbourne
7.64%
Greater London
4.21%
New York City
4%
Los Angeles
2.79%
profile picture

19. GERMAINE - makeup artist

Australia
Enhancing natural beauty 7yrs MUA Bridal | Events | Photoshoots Sydney & ✈️ All bookings click the link below Kindly no Dms
@germainemakeup
@germainemakeup
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Get audience breakdown
Followers
5.1k
Fake followers
16.38%
Engagement rate
4.38%
Average Reel plays
4.5k
Audience gender
male
5.07%
female
94.93%
Top performing Reels
  1. LADY LINDA'S BRIDAL SHOWER // a real life princess @lindamassoud @_aeventss @sydney_prop_shop_ @nspropstyling @flowers_by_drosia @crysbakesit @marquee_empire @cardisviolin @madetoglowtans captured & crested by @svnsocials_ #bridalshower #bridal #bridetobe #bride
    19.9k
  2. Jeffrey + Germaine
    15.5k
  3. A day of pure elegance ✨ From the graceful flow of her breathtaking gown to the magical glow of the evening, every moment felt like a scene from a fairytale. 💫 Cheers to love, laughter, and a lifetime of happily ever after! 🥂💍 Nancy & Peter| La Castelle . . @nancy_elkhoury_ @peter_el_khoury117 Photo+Video: @splendidweddingphotography Venue: @lacastellevenue Content creator: @sanbarsocials Makeup: @germainemakeup Hair: @michael_c_hair_facialist Wedding Gown: @normaandlili Bridesmaid dresses: @alinacollections Groom suit: @houseofalbert Bridal table: @dinakheirfloristeventstylist Candles: @lumiereeventsco Entertainment/ DJ/ MC: @dreamentertainmentsydney Wedding cars: @wowlimousines Florist: @flowerbloomfloristry PhotoBooth: @theposebox.au Invitations: @idoido_weddings Rings: @danielejewellers Rosary: @house_of_couture_designs Bridesmaid jewellery: @alinacollections Seating chart: @theweddingcompanyy Props: @glamorousprops #splendid_lacastellevenue #sydneyweddingphotographer #sydneyweddingphotography #weddingphotography #weddingvideography #weddinginspiration #weddinginspo #splendidwedding #JustMarried #inlove #newlyweds#ınstalove
    511
Engagement rate benchmark
  • Median
Audience location by city
Sydney
61.85%
Melbourne
4.07%
Gold Coast
1.48%
Perth
1.48%
Brisbane
0.93%
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20. Nikki Inwood

Australia
🇦🇺40s Australian Content Creator 🌱Natural Beauty & Skincare 🌏Sustainable Home | Lifestyle 📨DM or contentwithnikki@gmail.com 📍Central Coast NSW 👇Links
@nikki.inwood
@nikki.inwood
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Get audience breakdown
Followers
5.1k
Fake followers
18.59%
Engagement rate
1.01%
Average Reel plays
517
Audience gender
male
9.76%
female
90.24%
Top performing Reels
  1. 🌿Who wouldn’t want thick, healthy hair growth … well now you can get this using the @biomestores rosemary hair oil kit which contains everything you need to make your own rosemary hair oil at home 🏡 The kit contains: Castor oil Jojoba oil Rosemary essential oil Castor oil is fantastic for hair health, but it is thick & sticky, so you need to dilute it with a lighter carrier oil such as jojoba oil which is also included. Then the main ingredient, rosemary essential oil. Simply mix these 3 ingredients in the required quantities on the recipe on their website & you’re done. To use gently massage into the scalp & hair & leave for 30-60 minutes, before shampooing twice & conditioning the hair. Use once a week. 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 & 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 Rosemary is a powerhouse ingredient when it comes to healthy hair as it offers the following benefits for hair: ▪️It stimulates hair growth by improving blood circulation in the scalp, providing nutrients & oxygen to the hair follicles. ▪️It helps strengthen the hair follicles, making them more resistant to breaking & reduces hair loss. ▪️It has antimicrobial and anti-inflammatory properties to help to combat dandruff & soothe dry, itchy scalps. ▪️It also regulates oil production, preventing excess oiliness. ▪️Using rosemary-infused products can enhance the shine & lustre of your hair. ▪️It smooths hair cuticles, reducing frizz & improving hair texture. ▪️It is a natural conditioner, moisturising the hair strands & combating dryness. 𝗠𝘆 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀 I’m loving how soft my hair feels after using this oil. I have been using it once a week and I do think my hair health is improving with each use. 🌿Have you heard of using rosemary hair oil as a natural treatment for your hair? . . . (BRANDED CONTENT - PR Gift with no obligation to post - Thank you @biomestores) #biome #biomestores #rosemaryhairoil #hairoil #rosemaryoil #hairhealth #haircare #natural #diykit #diyskincare #diyhaircare #naturalhaircare #ecolifestyle #beautynews #ausbeautybloggers
    2.5k
  2. Here is a short reel for #texturethursday featuring the Kakadu Plum Hydrating Face Cream from @reluminatebeauty. As you can see this has a beautiful thick creamy texture. I’m curious 🧐 what’s your favourite skincare texture? Vote below 👇 . . . (BRANDED CONTENT - Gifted - Thank you @reluminatebeauty) #reluminatebeauty #facecream #kakaduplum #creamy #grainy #geltextures #texture #textures #skincaretextures #texturereel #beautyblogger #ausbeauty #beautybrand #australianmade #ausskincare #thickcream #moisturiser #matureskin #maturebeautyblogger #ausblogger #skincarereel #explorepage #productvideo #ugccreator #ugcbeautycreator #ugc #matureugccreator
    2.2k
  3. 📣Introducing the Radiant Facial Serum, a BRAND NEW RELEASE from one of my favourite Australian skincare brands @kenzako_skincareau Kenzako is an Australian made, vegan & cruelty free beauty brand based in Sydney & founded by the lovely Hanna who I have come to know very well since she started Kenzako a few years ago. I really love Hanna’s passion for making simple effective skincare that gets results with no nasties. This newly released cosmeceutical serum has been formulated by a Pharmacist right here in Australia. It is packed with Certified Organic all-natural powerful antioxidants such as Vitamin C, CoQ10, Peptides & Hyaluronic Acid to strengthen, restore radiance, rehydrate, improve skin texture & reduce fine lines. Check out its many skin benefits: ▫️Reduces wrinkles ▫️Protects collagen & increases production ▫️Aids wound healing ▫️Helps protect against sun damage ▫️Reduces hyper-pigmentation ▫️Evens skin tone ▫️Brightens complexion ▫️Protects against pollution & other free radicals It is also dermatologically tested to be non-comedogenic & is suitable for sensitive skin. 𝗠𝘆 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀 I adore this beautiful serum. It is not remotely sticky & leaves my skin silky smooth. I love that it’s ingredient list is particularly suitable for my mature skin as it targets all of my concerns in one easy to use treatment. You have to try this! 📣Have you seen @kenzako_skincare have rebranded? Their logo used to be a light pink colour but it’s now this beautiful teal colour along with other earthy tones. Check them out & give them a follow! You can use code NIKKI20 to save 20% off their range … (not affiliated just sharing a discount for you! ☺️) . . . (BRANDED CONTENT - PR Gifted with no obligation to post - Thank you @kenzako_skincareau) #kenzako #kenzakoskincare #kenzakokrew #serum #coq10 #vitaminc #peptides #hyaluronicacid#skinradiance #radiantfaceserum #radiantskin #australianmade #igskincare #skinhealth #skinrejuvenation #ausbeauty #matureskin #beautyreviewer #ausbeautyaddicts #bbloggeroz #beautytalk #beautyaccount #nanoinfluencers #skincarebloggerau #texturethursday #texture #textures #beautytextures #beautyreels
    1.1k
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
18.75%
Sydney
16.47%
Brisbane
5.39%
Perth
4.27%
Gold Coast
3.96%
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