Top 20 Melbourne Beauty Influencers on Instagram (Apr 2026)

We found 230 beauty Influencers in Australia
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in Australia. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
04/17/2026
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1. Petrina

Australia

Sustainable gardener/florist Grow beauty. Give joy 💛 @thedesignfiles @gardeningaustralia @bhgaus @leaf_supply ‘Bloom’ book

Followers
338.7k
Fake followers
15.76%
Engagement rate
1.25%
Average Reel plays
153.9k
Audience gender
female
92.89%
male
7.11%
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
36.32%
Sydney
4.53%
Brisbane
2.82%
Perth
2.06%
Greater London
2.02%
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2. Emily Ward 🦋

Australia

dressed up somewhere 🎀✨🪩 fashion + beauty + f1 gold coast | melbourne let’s work together 💌 collabs@omgeeaus.com

Followers
84.4k
Fake followers
36.09%
Engagement rate
73.13%
Average Reel plays
15.8k
Audience gender
female
23.57%
male
76.43%
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
21.88%
Sydney
5.7%
Brisbane
2.96%
Perth
2.8%
Gold Coast
2.62%
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3. Gemma Dimond

Australia

Beauty writer, MC, podcast host @glow.journal 💌 hello@gemkwatts.com ✉️ emily@chicdigitalcreative.com.au

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6. Isabella Skocic

Australia

📍 melbourne, aus for girls in their 20s office outfits • capsule wardrobe • hair + beauty 💌 sophie@mgmt.com.au

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7. GEORGIA VIOLET DALE.

Australia

beauty, food & life enthusiast melbourne-based 💌 dalegeo4@gmail.com

Followers
27.7k
Fake followers
26.27%
Engagement rate
68.15%
Average Reel plays
13.7k
Audience gender
female
50.53%
male
49.47%
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
43.42%
Riverside
3.76%
Los Angeles
2.72%
Gold Coast
1.5%
Sydney
1.13%
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8. Maya Vegas Neagle

Australia

Melbourne, Australia lifestyle | fashion | beauty | advice Positive BUT Imperfect maya@mgptalent.com

Followers
23.9k
Fake followers
33.31%
Engagement rate
2.66%
Average Reel plays
21.4k
Audience gender
female
28.18%
male
71.82%
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
23.6%
Sydney
2.13%
Los Angeles
1.45%
Gold Coast
1.4%
Perth
1.34%
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9. michelle laadeedaa | beauty, fashion, lifestyle & travel 🎀

Australia

Melbourne Travel | Lifestyle | Beauty & Fashion Collabs & Partnerships ✨ 💌: michellelaadeedaa@gmail.com discount codes ⤵

Followers
20.3k
Fake followers
38.39%
Engagement rate
90.64%
Average Reel plays
4.1k
Audience gender
female
39.25%
male
60.75%
Top performing Reels
  1. 18.4k
  2. 11.6k
  3. 2.6k
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
25.8%
Singapore
3.28%
Sydney
3.02%
Los Angeles
2.5%
New York City
1.64%

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11. EDGELEY

Australia

Fashion & costume designer, stylist, fashion history/ beauty nerd based in Naarm/Melbourne🏳️‍🌈🏳️‍⚧️ Enquiries via email #edgeleybabes

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12. Alexandra | Health & Beauty

Welcome to the choas 💁🏽‍♀️ Adrian, Huddy + Harlow❣️ Owner of @makeupbyalexandrah Represented by @envisionagency.co 💌 gabbie@envisionagency.co

Followers
16.7k
Fake followers
37.48%
Engagement rate
2.76%
Average Reel plays
14.2k
Audience gender
female
64.14%
male
35.86%
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
41.3%
Gold Coast
3.42%
Sydney
3.13%
Brisbane
1.54%
Perth
1.39%
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13. Deanne

Australia

ROMANS 8:31 JOHN 14:27 Qualified Pilates Instructor ⚡︎ All things Wellness & Fashion ✉️ nina@neonmgmt.com

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14. Zarmina Butt

Australia

🎥 Lifestyle & UGC Creator | 📍Melbourne Inspiring everyday beauty, style & adventures 💌 DM or email for Collabs 🔗 Links ↓ #feverambassador

Followers
15.6k
Fake followers
24.99%
Engagement rate
4.01%
Average Reel plays
2.4k
Audience gender
male
8.73%
female
91.27%
Top performing Reels
  1. 1.1k
  2. 975
  3. ✨ Grand Opening Moments at Broasty’s ✨ Had the best time attending the grand opening of @broastys.au second branch in Caroline Springs, Melbourne 🤍 The event was filled with great energy, beautiful décor, and an incredible spread of food — we were treated to almost everything on the menu, from juicy broasted & grilled chicken to burgers, wraps, crispy sides and hearty meals 🍗🔥 Everything was packed with flavour, cooked fresh, and made using 100% halal, hand-slaughtered meat, which makes the experience even better 🙌 The refreshing mojitos were perfect for the warm weather 🍹 — Lemon Mint, Mango, Lychee, Strawberry & the eye-catching Blue Electric 💙 And those mini soft serves 🍦 — Chocolate, Biscoff & Boba — the sweetest way to end the night! What I loved most was the atmosphere — Broasty’s truly felt like a space where families, friends, food lovers and creators could come together to celebrate good food and community 🤍 It was such a pleasure meeting fellow food bloggers and influencers ! 📣 Grateful to share this experience with: @tofueatsmelb @forkinaroundmelb @taste___tales @adnshykh @blogit_with_nimiadih 📣 A big thank you to Ambreen for the lovely invite ✨ 📣 Special thanks to @portraitsby_asma for capturing these beautiful moments 📸 and @hennaartbynaila for the stunning henna art at the event 🤍 📍 Location ; shop 3/114B Gourlay Rd, Caroline Springs VIC 3023 Q: Which slide is your favourite — the food, the drinks, or the event vibes? (AD-invited) #Broastys #GrandOpeningMelbourne #CarolineSprings #MelbourneFoodie @broastys.au @beingwomanworld @uaemarketings #BroastysCarolinesprings
    819
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
13.31%
Sydney
11.57%
Brisbane
4.62%
Perth
3.63%
Gold Coast
3.11%
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17. Mary

Australia

curated chaos ✨ home, fashion & beauty 📍Melb TikTok: maryteee_ 💌 moodymarydesigns@gmail.com / alanah@daymgmt.com.au

Followers
10.3k
Fake followers
26.75%
Engagement rate
1.04%
Average Reel plays
5.9k
Audience gender
male
28.22%
female
71.78%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
35.04%
Sydney
4.87%
Greater London
1.95%
Brisbane
1.95%
Perth
1.7%
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18. IMOGEN

Australia

Melbourne, Australia Fits, spritz and beauty bits on tik tok The boss of @poolboy.au management@imogenlivitsanis.com.au

Followers
9.7k
Fake followers
23.01%
Engagement rate
14.12%
Average Reel plays
7.8k
Audience gender
male
34.49%
female
65.51%
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
33.94%
Sydney
5.26%
Brisbane
3.87%
Gold Coast
3.37%
Adelaide
2.99%
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19. MELBOURNE FOODIE | DANII ♥

Australia

food & fun experiences in melbourne, australia ✨ ☁️ lifestyle, beauty & good eats |💌 danii.dines@gmail.com 🍒 taste, travel & try new things with me 🫶🏽

Followers
9k
Fake followers
16.03%
Engagement rate
15.94%
Average Reel plays
2.6k
Audience gender
male
25.07%
female
74.93%
Top performing Reels
  1. 𝗘𝗽𝗶𝗰 𝗦𝗼𝘂𝘁𝗵 𝗜𝗻𝗱𝗶𝗮𝗻 𝗙𝗼𝗼𝗱 𝗶𝗻 𝗦𝗽𝗿𝗶𝗻𝗴𝘃𝗮𝗹𝗲 𝗠𝗲𝗹𝗯𝘀 🫶🏽 A2B Melbourne in Springvale has some of the best quality Vegetarian South Indian food I have had in Melbourne YET!! 😍 I have visited this restaurant twice with my family and we pleasantly surprised by how delicious the food is 🤤 They have a large variety of options, super friendly service and a lovely ambience as well - not to mention they also have authentic chai, filter coffee, rose milk and different kinds of lasi (Indian yoghurt drink) 🧡 For this visit I tried their Thali meal (this was a special but they have normal Thai’s for $23.90), which is a mix of various dishes served in little bowls with rice! ☺️ All the dishes were so flavourful and authentic + I loved the desserts that it came with. My brother had a Dosa with chutneys which I got to taste - It was so good! 😋 Dosa is basically a thin pancake that is made of ground lentils and rice if you didn’t know 💚 At the front of the store they also have a huge selections of Indian sweets and snacks that you can take home! Highly recommend this spot! 💓 𝑰 𝒕𝒓𝒊𝒆𝒅 𝒕𝒉𝒆𝒊𝒓... ♥ Special Pongal Thali Meal ($23.90) ♥ Ghee Roast Dosa ($14.90) ♥ Rose Milk 📍Shop 7/754-768 Princes Hwy, Springvale VIC 3171 @a2b.official Tues - Friday 11:30am - 3pm, 5-10pm Sat - Sun 9am-3pm, 5-10pm P.s. Adyar Ananda Bhavan is actually an Indian chain of vegetarian restaurants/confectioners and is one of the oldest chain of restaurants in Chennai with hundreds of outlets across the world ✈️ _____________________________________ #indianfood #indian #thali #indianthali #dosa #dosalover #melbournefood #melbournefoodie #melbourneeats #melbournerestaurants #melbournerestaurant #melbournefoodblogger #melbournefoodscene #springvale #foodmelbourne #chai #chailover #chailovers #rosemilk #curries #vegetarian #vegetarianfood #indianblogger #vegetarianrestaurant #vegetarianmeals #southindianfood
    254.8k
  2. 183.9k
  3. 116k
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
37.17%
Sydney
8.52%
New York City
2.47%
Toronto
2.47%
Greater London
1.77%
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20. Ava Iaco

Australia

Melbourne 💌 avaaiacobucci@gmail.com

Followers
8.6k
Fake followers
14.86%
Engagement rate
9.17%
Average Reel plays
6.1k
Audience gender
female
43.62%
male
56.38%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
62.65%
New York City
1.17%
Greater London
1.17%
Sydney
1%
Brisbane
0.84%
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