Top 20 Melbourne Beauty Influencers on Instagram (Sep 2026)

We found 234 beauty Influencers in Australia
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in Australia. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
09/18/2026
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1. Rachana Kuncha Koorthy

Australia

just a girl that loves everything (fashion, beauty, tech, dance & more x) melb but always in nyc 📍currently in melbourne, aus 💌 rachana@flaremp.com

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3. Ali Gray 🍰

Australia

🍨Beauty, Makeup, Hair & Lifestyle ☁️ tiktok @alirosegray 🎧 @inthevault_pod 💌 connect.alirosegray@gmail.com

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4. GEORGIA DALE.

Australia

beauty, food & life enthusiast ★ @geodale.collective 💌 hello@geodale.com.au

Followers
39k
Fake followers
26.27%
Engagement rate
2.73%
Average Reel plays
14.1k
Audience gender
female
50.5%
male
49.5%
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
43.33%
Riverside
3.76%
Los Angeles
2.72%
Gold Coast
1.59%
Sydney
1.13%
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5. Maya Vegas Neagle

Australia

Melbourne, Australia Wellness, beauty & lifestyle maya@mgptalent.com

Followers
32.4k
Fake followers
33.63%
Engagement rate
2.96%
Average Reel plays
24.3k
Audience gender
female
28.22%
male
71.78%
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
23.76%
Sydney
2.23%
Los Angeles
1.56%
Gold Coast
1.34%
New York City
1.28%
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7. Alexandra | Health & Beauty

Australia

Welcome to my beautiful chaos Adrian, Huddy + Harlow❣️ Owner of @makeupbyalexandrah Represented by @envisionagency.co 💌 bronwyn@envisionagency.co

Followers
20.6k
Fake followers
38.09%
Engagement rate
1.39%
Average Reel plays
7.3k
Audience gender
female
64.09%
male
35.91%
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
40.96%
Gold Coast
3.47%
Sydney
3.02%
Brisbane
1.62%
Perth
1.42%
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9. Zarmina Butt

Australia

🎥 Lifestyle & UGC Creator | 📍Melbourne Inspiring everyday beauty, style & adventures 💌 DM or email for Collabs 🔗 Links ↓ #feverambassador

Followers
16.4k
Fake followers
25.33%
Engagement rate
3.68%
Average Reel plays
2.8k
Audience gender
female
91.29%
male
8.71%
Top performing Reels
  1. 1.7k
  2. Pop of colour, but make it main character energy 💄✨ Sometimes all it takes is one bold swipe to completely transform a look — and this carousel is all about that perfect pop of colour moment 💋 I created two different looks using the Maybelline Serum Lipsticks (107 Blind Date & 002 Maybe It’s…), and the way they instantly switch up the vibe is everything 💄 The lip moment: – Maybelline Serum Lipstick 107 Blind Date → a bold, statement shade that brings instant glam – Maybelline Serum Lipstick 002 Maybe It’s… → a softer, effortless tint for that everyday glow Infused with hyaluronic acid + oil blend, both give 8HR weightless hydration, 1-swipe colour payoff, and that juicy, plumped lip finish ✨ 💫 The full face details: – Maybelline Lash Sensational Body Mascara → lifted, volumised lashes with that clean separated finish – Maybelline Sculpting Stix Eyeliner → creamy precision for subtle definition – Maybelline Cloudtopia Blush 09 Dreamy Dawn → soft, airy flush that ties everything together From packaging, to creamy textures, to that final glow-up result — every product plays its part, but the lips are definitely the star of the show 💋✨ 💄 Scroll through the pictures and answer which look do you like more — Look 1 (with shade 002) or Look 2 (with shade 107)? 💫 📣You can actually get your hands on them at @chemistwarehouseaus @chemistwarehousenewzealand @pricelineau @woolworths_au (Gifted-AD) @lorealgroupe @maybelline #popofcolour #lorealistarAUNZ #makeuplook #maybellinenewyork
    1.2k
  3. 1.1k
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
13.4%
Sydney
11.38%
Brisbane
4.68%
Perth
3.59%
Gold Coast
3.04%

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11. Deanne

Australia

† Psalm 46:5 | Isaiah 54:17 Melbourne, Aus| Qualified Pilates Instructor⚡︎ All things Wellness/Fashion/Beauty ✉️ nina@neonmgmt.com

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12. Ava Iaco

Australia

Melbourne Fashion | Beauty | Styling 💌 avaaiacobucci@gmail.com

Followers
13.1k
Fake followers
15%
Engagement rate
2.73%
Average Reel plays
6.9k
Audience gender
female
43.71%
male
56.29%
Top performing Reels
  1. 6k
  2. 5.5k
  3. 5.2k
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
62.5%
New York City
1.17%
Greater London
1.17%
Sydney
1%
Brisbane
0.83%
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15. IMOGEN

Australia

Melbourne, Australia Fits, spritz and beauty bits on tik tok The boss of @poolboy.au management@imogenlivitsanis.com.au

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19. ARIELLE WRAY

Australia

melbourne, aus pregnant with baby boy no.2 👶🏻🤎 MUA 〰️ 14 years in beauty ✉️ awraycreative@gmail.com (no longer taking bookings)

Followers
9.1k
Fake followers
19.17%
Engagement rate
1.71%
Average Reel plays
8k
Audience gender
female
93.55%
male
6.45%
Top performing Reels
  1. 1.1k
  2. 868
  3. 574
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
61.92%
Sydney
2.36%
Gold Coast
1.95%
Brisbane
1.84%
Bangkok
1.19%
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20. Lara Srokowski

Australia

Beauty Director @lancomeofficial 🇦🇺

Followers
8.4k
Fake followers
31.16%
Engagement rate
2.03%
Average Reel plays
2.4k
Audience gender
female
74.19%
male
25.81%
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
19.87%
Sydney
12.36%
Perth
10.47%
Brisbane
5.39%
Gold Coast
3.19%

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