Top 20 Estonian Beauty Influencers on Instagram (Feb 2026)

We found 49 beauty Influencers in Estonia
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in Estonia. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
02/16/2026
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1. Helge Kalde

Estonia

beauty, fashion, lifestyle 🇪🇪 tallinn, estonia ✉️ collabs - helge.kalde1@gmail.com find everything in my LTK 🔗

@helgekalde
@helge_kalde
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Get audience breakdown
Followers
31.1k
Fake followers
8.74%
Engagement rate
1.95%
Average Reel plays
18.2k
Audience gender
male
29.84%
female
70.16%
Top performing Reels
  1. Driving in Greece🫠 #jet2holidays #vacation #carrent #greece #foryou
    105.5k
  2. Recreating iconic Rachel Green Friends looks — 90s fashion inspo right here 💅 Comment "SHOP" and I'll send you outfit details in DMs💛 Bonus: they work as easy Halloween costumes too 🎃👀 Which era Rachel are you — coffee shop chic or office glam? ☕️📺 Outfit is linked in bio in my LTK shop🛍️ (save this for your next outfit inspo drop 🪩) black boots @pavementshoes ⸻ rachel green outfits, friends inspired fashion, 90s style inspo, outfit recreation, rachel green aesthetic, vintage fall looks, halloween outfit ideas, friendscore, 90s fashion trends, fall fashion 2025, retro outfit inspo, tv show outfit recreation, iconic character style, vintage chic look, easy halloween costume ideas, y2k throwback vibes, trendy outfit ideas, outfit inspo for fall, timeless fashion moments, friends series fashion https://liketk.it/5u1mg
    39.8k
  3. Me pretending my closet is a Pinterest board 🍁👀 Should I make this a series? 🤭 Comment SHOP and I'll DM you the outfit details💌 Outfit is linked in bio in my LTK shop🛍️ fall fashion, pinterest inspired outfits, recreate outfits, budget friendly style, sustainable fashion, fall ootd, aesthetic vibes, cozy outfits, outfit inspo, viral reel https://liketk.it/5sAbP
    28.1k
Engagement rate benchmark
  • Median
Audience location by country
Estonia
61.28%
United States
5.99%
Italy
3.59%
France
2.35%
United Kingdom
2.3%
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2. Hanna Martinson

Estonia

🦋 inspired by the fear of being average 🦋 • travel & fashion inspo • beauty • home decor • 💌 hello@hannamartinson.com

@hannamartinson
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Get audience breakdown
Followers
29.6k
Fake followers
16.78%
Engagement rate
3.58%
Average Reel plays
23.7k
Audience gender
female
66.85%
male
33.15%
Top performing Reels
  1. ühe ajastu lõpp 🖤 Mustu on jõudnud Frida juurde pilvede peale. seda vaikust on keeruline kirjeldada, kui iga hetke saatvat vaikset nohisemist, limpsimist ja pai nuruvat ninanügimist enam ei ole. seda teadmist, et keegi on alati su kõrval ja armastab sind täpselt sellisena nagu sa oled. kuidas selle väikese keha sisse mahub nii suur maailm!? ma olen südamepõhjani tänulik, et Frida ja Mustu valisid selles elus just meie pere ja kinkisid meile maailma kõige ilusamad 15 aastat 🕊️ loodan, et Mustu on andnud andeks kõik mu katsetused koerajuuksurina läbi lüüa ja kuidas kõikide nende aastate kogemusega lõikasin ikka ja alati ta paksu kasuka “treppi” 😂 koera usaldus inimese vastu on ikka piiritu! jään Mustu elunautlemist ja kõhusügamist niiiii väga igatsema. keegi ütles, et me ei jäädvusta seda, mida võime unustada.. me jäädvustame seda, mida kardame kaotada ❤️‍🩹 igavesti minuga, Mustunaator ja Fridanaator!
    1.4k
  2. fotoseeria sellest, millisena inglina ma end tunnen pärast seda, kui telefon kivipõrandale kukkudes katki läks ja ma reisil mitu päeva ilma telefonita olin 😇
    1.4k
  3. pildid ja videod pluss võib-olla väike kontekst, aga võib-olla mitte 🐸
    1.3k
Engagement rate benchmark
  • Median
Audience location by country
Estonia
83.26%
United States
2.1%
Finland
1.99%
Australia
1.05%
Spain
0.94%
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3. MARII-HELEEN

Estonia

she’s all about fashion, life, beauty and travelling ♡ 💌 marii@adverly.me

@mariiheleen
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Get audience breakdown
Followers
16.7k
Fake followers
33.51%
Engagement rate
1.72%
Average Reel plays
22.1k
Audience gender
female
63.91%
male
36.09%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
38.63%
United States
8.17%
United Kingdom
4.31%
Italy
4.27%
Brazil
4.07%
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4. Kimberly Ader

Estonia

✨Cars & Travelling ✨1/2 of @cutlets_official ✨Doing things for @randaludriftteam ✨Beauty artist @sparklingbeautybykimberly ✨Tallinn, Estonia 🇪🇪

@kimberlyader
@SVMediaest
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Get audience breakdown
Followers
11.9k
Fake followers
16.04%
Engagement rate
5.39%
Average Reel plays
17.4k
Audience gender
male
73.62%
female
26.38%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
73.09%
United States
4.68%
Finland
2.02%
Germany
1.93%
Russia
1.84%
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5. Hanna

Estonia

✉️ hanna.kaljaste13@gmail.com 👩🏽‍💻@kpmgestonia travel | beauty | fashion | UGC

@hannakaljaste
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Get audience breakdown
Followers
10.1k
Fake followers
25.79%
Engagement rate
5.42%
Average Reel plays
13.4k
Audience gender
male
48.66%
female
51.34%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
72.9%
United States
3.47%
Spain
1.78%
Finland
1.6%
Italy
1.57%
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6. Keidy Kangro

Estonia

Eesti parim jumestaja 2025 🏆 PRO MUA | Beauty educator | 🎥UGC Creator 12+ yrs in beauty ✨ Boy Mama 💙 | Tallinn 🇪🇪 📩 DM for bookings/collaborations

@keidykangro
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Get audience breakdown
Followers
9.4k
Fake followers
32.26%
Engagement rate
2.63%
Average Reel plays
9k
Audience gender
male
48.76%
female
51.24%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
66.78%
Finland
3.82%
United States
3.49%
Russia
1.94%
Australia
1.85%
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7. Katariina Merila

Estonia

a museum of moments fashion | beauty | lifestyle | fragrances

@katariinamerila
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Get audience breakdown
Followers
8.8k
Fake followers
16.3%
Engagement rate
3.23%
Average Reel plays
14.4k
Audience gender
female
65.6%
male
34.4%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
87.62%
United States
1.75%
Finland
1.43%
United Kingdom
0.78%
Spain
0.78%
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8. Hanna Peeters ♡

Estonia

Fashion | Lifestyle | Beauty contact: hannapeeters7@gmail.com

@hanna.peeters
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Get audience breakdown
Followers
8.5k
Fake followers
16.43%
Engagement rate
1.54%
Average Reel plays
12.9k
Audience gender
female
56.01%
male
43.99%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
66.05%
United Kingdom
14.48%
United States
3.64%
Australia
2.37%
Spain
1.1%
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9. Anna Elisabeth

Estonia

based in estonia🖤 mom🐻🐻 / beauty enthusiast / homebody / bookworm collaborations: 💌 annaelisabeth.net@gmail.com

@annnaelisabeth
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Get audience breakdown
Followers
7.6k
Fake followers
33.02%
Engagement rate
1.36%
Average Reel plays
6.5k
Audience gender
female
68.85%
male
31.15%
Top performing Reels
  1. tahaksin selle pildi saata aastasse 2019, et öelda ja näidata iseendale: “kõik saab korda! sulle jäävad armid ja sa õhetad kui on palav, külm ja stress, aga sa ei hakka enam oma naha pärast isegi toidupoodi ja beebiga jalutama minemist vältima, sa ei tupsuta endale meiki ega pese nägu pisaraid tagasi hoides, sest see on nii valus nagu katsuksid lahtist haava. sa ei ütle enam, et sa vihkad oma nahka ja sa ei nuta end mitu korda nädalas nii ärkvele kui magama, sest tahaksid end lihtsalt kogu maailma eest peita, samal ajal kui oma näo näitamine on vajalik nii su tööks kui tegemisteks. su pisike poeg ei küsi enam, et emme miks sul selline nägu on, vaid su kuueaastane ütleb ühel päeval: “emme, su nägu on nii ilusaks läinud. noh, see on alati ilus, aga sul pole enam neid punaseid täppe.” sa ei pane enam meiki ainult selle pärast, et kuller tuleb ukse taha ja sul on nii häbi. lastearsti kommentaar haiglas, kus sa ei jaksa end enam 24/7 intensiivis lapse juures istudes meikida, et mis su näoga lahti on, ei tee enam haiget, vaid on pelgas meenutus tema taktitundetusest. sul ei ole enam valus rääkida ja mäluda, sest nahaalune on täis tukslevaid valutavaid sõlmekesi. sa ei tõrju enam oma abikaasat, sest ei suuda uskuda, kuidas ta saab sind üldse tahta. pea vastu, kõik saab korda ja sa olid kaunis ka siis kui sa nutsid ja ütlesid, et oled elus vaid oma laste jaoks. mida ma ei annaks, et öelda endale: “vaata! see on töötlemata ja meikimata pilt sinu näost ja sa paned selle internetti üles!” akne ja põletikuline rosaatsea võtsid minult peaaegu 10 aastat enesekindlust (2018-2019 olid kõige madalam aeg mu elust), ilma et enamik maailmast seda teaks. võitlused on võitmiseks🖤
    1.7k
  2. my lifejacket🖤
    687
  3. a promise made and kept 10 years ago today🖤
    581
Engagement rate benchmark
  • Median
Audience location by country
Estonia
48.19%
United States
7.04%
United Kingdom
3.33%
Italy
2.69%
France
1.89%
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10. Karolin Kuusik

Estonia

🦅Stylist (TV,Brands,Artists,Personal) 🦅Fashion Designer 🦅Fashion & Beauty editor @annestiil 🔗 karolin.kuusik@gmail.com

@karolinkuusik
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Get audience breakdown
Followers
7.1k
Fake followers
14.16%
Engagement rate
1.35%
Average Reel plays
6.4k
Audience gender
male
16.2%
female
83.8%
Top performing Reels
  1. @laospiret for @annestiil September issue 🤎 camera @krxxt_tarkmeel • muah @gerdamiller • style @karolinkuusik
    3.1k
  2. Mul sügisel tulemas väike loominguline juubel ning sellega seoses tegi @tiiusuvi imetoreda artikli ajakirja @annestiil Olen lõputult tänulik @krxxt_tarkmeel superfotode eest ja @karolinkuusik stiili eest! Tänan @kadriorukunstimuuseum ja @juliamariakunnap
    802
  3. LOOS ON LÕPPENUD! Easy Giveaway äpp loosis teie kõigi hulgast võitjaks @leenakaljumae Palju õnne!!!!! LOOS! 🥁🥁🥁 Muuda oma magamistuba salaaiaks Kaubamaja PAI x Karolin Kuusik “Tere hommikust, Õde!” voodipesu komplekti abil! Loosin välja ühe komplekti, mille tekikoti ja padjapüüri suurused saad ise valida. 🌱 Minu vapil ei ole lõvisid ega roose. On vaid kaks kitsekest ja raudrohututt, vagurus ja uhkus koos. Kuna “Tere hommikust, Õde!” on pühendatud mu koduhoovi taimedele, siis soovin, et valiksid välja mustris esindatud enda lemmiku kodumaa taime. 🌱 LOOSIS OSALEMISEKS kirjuta sulle kõige südamelähedasema taime nimi või number (vaata postituse galerii läbi) kommentaari. Tagi ka sõber või sõbranna, kelle süda tuksub samuti Eesti looduse rütmis. 🌱 Ära unusta olla @kaubamaja ja minu konto jälgija! 🌱 Edu! Fotod @riinavarol
    510
Engagement rate benchmark
  • Median
Audience location by country
Estonia
82.77%
United Kingdom
2.11%
United States
1.87%
Italy
1.36%
Spain
1.25%

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11. FASHION INFLUENCER | UGC | BEAUTY | MODEL & STYLISH MOM

Estonia

Scandinavian blogger about fashion and beauty. Lifestyle с душой 🤍 Cooperation: alina.vassiljeva@gmail.com

@alinavassiljeva
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Get audience breakdown
Followers
6.8k
Fake followers
32.76%
Engagement rate
2.21%
Average Reel plays
7.1k
Audience gender
male
38.15%
female
61.85%
Top performing Reels
  1. Сегодня Леону 6 месяцев!🦁 Спасибо, что делаешь нас с папой самыми счастливыми людьми в мире! Мы тебя очень любим! Наш чудесный мальчик!🥹❤️ Решили на память сделать семейную фотосессию, за кадры отдельное спасибо @krisdushina 📸
    914
  2. Леону сегодня исполнился годик, как быстро летит время! Мы тебя очень любим! Будь самым счастливым мальчиком на свете! 🥹❤️ Happy birthday, Leon!🥳🦁 За съёмку спасибо: @ksenija.kurs
    676
  3. Happy birthday to me! 30!🥳 Сегодня мне исполнилось тридцать лет! Как быстро пролетело время, но как же интересно! Совсем недавно я выписывала все свои достижения в блокнот, только за этот год (а я на минуточку в декрете) и офигела! Поэтому желаю себе и дальше жить так насыщенно, ставить новые цели и смело их исполнять!💫 Спасибо всем близким и семье! Спасибо вам дорогие подписчики за вашу поддержку и любовь. И спасибо мне за всё. Мое упорство и любовь к жизни - точно скоро покорят этот мир!❤️
    630
Engagement rate benchmark
  • Median
Audience location by country
Estonia
50.4%
Russia
20.13%
United States
2.51%
United Kingdom
2.26%
Italy
1.72%
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12. Sirelyn Pommer

Estonia

• Wellness, beauty and health • UGC • • HubbaHome📐• • Realestate • Interior design • Civil Engineering • • Healthy lifestyle •

@sirelynpommer
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Get audience breakdown
Followers
5.4k
Fake followers
30.52%
Engagement rate
5.43%
Average Reel plays
4.4k
Audience gender
female
54.17%
male
45.83%
Top performing Reels
  1. •Only hearts we want to see in this Valentine’s day• #valentinesday #hearts #snowhearts #porschelovers #porsche #panamera #blueporsche #caraddict #cargirl #porschepanamera #porsches #porschemoment #snow #winter #firstlove #carenthusiast #girlswhoride
    420.5k
  2. Valentines day is not far- know Your partner🙃 #valentinesday #porsche #petrolhead #porsche911 #carcommunity
    861
  3. •In my girl era• Go crab my favourite Collagen powder @col_du_marine_ee and save with code SIRELYN10 LINK: https://coldumarine.ee #collagen #womenporsche #beautiful #cars #girlsandcars #womeninspiringwomen #womenpower #cars #motorsport #porschemoment #yesporsche #quotes #lifestyle #dream #goals #bosslady #mindset #porsche911 #porsche #automotive #outfitoftheday #reelsinstagram #trendingreels #contentcreator #aesthetics #relatable #fashion
    604
Engagement rate benchmark
  • Median
Audience location by country
Estonia
66.16%
United States
3.76%
Finland
2.72%
Australia
2.43%
Russia
1.67%
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13. Johanna Eenma | singer-creative

Estonia

🔫 editorial & personal stylist, private shopping 🔫 creative human 📷 searching beauty singer @iwearexperiment @hoji_lab maker

@annahoji
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Get audience breakdown
Followers
5.2k
Fake followers
18.43%
Engagement rate
5.13%
Average Reel plays
11k
Audience gender
female
67.63%
male
32.37%
Top performing Reels
  1. Hullult põdesin ja mõtlesin kas seda esimest pilti postitada. *edit: postitasin!… ja kustutasin kohe ära, sest mul läks hirmust süda pahaks. Mõtlesin, et äkki peaks enne õele saatma ja küsima kas seda on ok panna. Ei saatnud. Postitasin uuesti. Endale on ikka korralikud topeltstandardid peale tõmmatud. Samas mulle ju ikkagi meeldis selle pildi spontaansus ja see ideaalne juukselend silme ees ja seelik. Ning alati appreciaten kui keegi teine postitab midagi sellist ausat ja kurvikat. Aga endale tõmbasin esimese hooga kohe keelu peale - et no ei kuidas siis mina. Samas on nii palju neid pilte, mille tegemise ajal mõtlen endast, et siit ja sealt võiks palju paremini olla. Ja siis aasta pärast vaatan tagasi, et krt, rohkem julgust, woman! Head naistepäeva siis minule endalt 🌹 Korraliku sisekaemuse tõmbas üks lihtne suvaline foto käima. #hmstudio #gifted
    628
  2. Lenna. ja kõik on öeldud ✨️🤍✨️ Muusa @lennaofficial imelise Setomaa looduse keskel @ajakirieestinaine trükisoojas augustinumbris Koosloojad 💫 📷 @triinmaasik 🪭 @annahoji 💄 @sanglakatrin
    604
  3. 🍓
    479
Engagement rate benchmark
  • Median
Audience location by country
Estonia
71.29%
United States
3.39%
United Kingdom
3%
Italy
1.83%
Finland
1.25%
profile picture

14. Masha 📍#Tartu, #Estonia

Estonia

my art>@lambaliha Let's show the beauty of #Tartu and #Tartumaa to the world! 🔹 Follow me 🔹 Use #tartuphoto hashtag to get featured. 🔹Collab: Direct

@tartuphoto
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Get audience breakdown
Followers
3.9k
Fake followers
17.47%
Engagement rate
1.01%
Average Reel plays
-
Audience gender
male
39.4%
female
60.6%
Top performing Reels
  1. Photo by @jannovaan. Submit your pictures of Tartu and Tartumaa using #tartuphoto tag. . . . #tartu #photo #eesti #estonia #europe #travel #baltic #balticstates #summer #light #city #urban #street #streetphotography #streetview #nature #industrial #sky #tower #view #clouds #sunset #sunrise #pink #water #tartumaa #dronephotography #panorama
    873
  2. Photo by @tarmohaud. Submit your pictures using #tartuphoto tag. . . . #tartu #photo #eesti #estonia #europe #travel #baltic #balticstates #easterneurope #visitestonia #fall #light #city #urban #street #streetphotography #streetview #nature #industrial #sky #tower #view #clouds #tigutorn #drone #panorama #ootd #love #instagood
    845
  3. Photo by @indrexson. Submit your photo using #tartuphoto tag. . . . #tartu #photo #eesti #estonia #europe #travel #bestweekend #baltic #balticstates #light #sun #old #townhall #rathaus #oldtown #citycenter #christmas #panorama #winter #snow #photooftheday #instagood #love #raekojaplats #lights
    823
Engagement rate benchmark
  • Median
Audience location by country
Estonia
53.11%
Russia
5.3%
United States
4.15%
Finland
3.59%
Italy
3.07%
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15. Hanna Loodmaa-Saarmann

Estonia

Brand & Communications Manager @kaubamaja Social Media Manager @masterchef_eesti All about food, beauty, fashion, Christmas

@hannaloodmaa
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Get audience breakdown
Followers
3.8k
Fake followers
11.97%
Engagement rate
7.36%
Average Reel plays
14.2k
Audience gender
female
64.58%
male
35.42%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
78.75%
United States
2.32%
Italy
2.04%
Germany
1.77%
United Kingdom
1.36%
profile picture

16. JAANA KRISTAL

Estonia

beauty • fashion • mom life Makeup artist @kristal_makeup UGC and collabs ✉️ jaanakristal@gmail.com

@kristalj
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Get audience breakdown
Followers
3.7k
Fake followers
21.56%
Engagement rate
1.54%
Average Reel plays
3k
Audience gender
female
63.75%
male
36.25%
Top performing Reels
  1. 🩶☁️🫧 📷 @mi.so.art
    402
  2. Kui sul õnnestub oma lapse sünnipäeval teha pilti pannkookidega, aga mitte lapsega 🙈 Olen õnneks aru saanud, et lastega ei tea kunagi ette, mis tujud neil on ja lõpuks ongi kõige olulisem, et tal endal on lõbus ja tore, küll neid pilte jõuab teha. Ja eks ma saingi siis rahumeeli oma pannkooke süüa 🥞🥹 Ja selles suhtes olen ka hästi aus - ma ei ole just kõige kogenum peokorraldaja ja tahan, et kõik oleks võimalikult lihtne ja sujuv ning õnneks nii läkski ka see kord. Pannkoogid, tarvikud ja kõik muu vajalik toimetati peokohta ja mulle ei jäänud mingisugust öö läbi küpsetamise ja hakkimise vaeva. 🙏🏼 Lihtsalt pane kõik välja ja külalised saavad nautida. PS. mainin ka, et pannkooke sõid isukalt nii kõige pisemad kui suuremad külalised. Ma tean, et see kõlab nagu suur kiidukõne, kunagi ka arvasin, et no mis seal erilist saab pannkookides olla.. Aga saab 😄 tõesti need pannkoogid ise on nii maitsvad ja kastmed, need on lihtsalt parimad, eriti mu lemmik soolakaramell 🥹 Seega suur-suur tänu @kookerstreetcafe 🤍 #kookerstreetcafe #minipannkoogid #koostöö
    341
  3. My favourite dresses ever 🤍 @m.a.m_designo Photo by @artursbriedis #mamdesigno
    336
Engagement rate benchmark
  • Median
Audience location by country
Estonia
70.93%
Canada
4.11%
United States
3.65%
Finland
2.21%
Spain
1.9%
profile picture

17. Ljaš Valentina

Estonia

🌹In Beauty Industry Since 2010 | Tallinn ❤️Taught makeup to over 1K Women 💄PRIVATE Makeup Classes: ENG,EST,RUS 💋Online Makeup Lesson @look.fresh.sexy

@ljas.valentina
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Get audience breakdown
Followers
3.7k
Fake followers
6.79%
Engagement rate
1.33%
Average Reel plays
-
Audience gender
male
4.93%
female
95.07%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
70.95%
Russia
5.6%
Lithuania
4.16%
Spain
1.82%
United Kingdom
1.79%
profile picture

18. ᴛᴀɴᴊᴀ ʜᴍᴇʟᴊᴏᴠᴀ

Estonia

Lifestyle • Travel • Beauty ESTONIA

@tanjahmeljova
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Get audience breakdown
Followers
2.8k
Fake followers
31.64%
Engagement rate
3.76%
Average Reel plays
2k
Audience gender
male
48.54%
female
51.46%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
57.6%
Russia
11.18%
Finland
2.2%
Italy
2.15%
United States
1.98%
profile picture

19. DJ MELISSA 🎧

Estonia

Based in Estonia, Tallinn Loving life ❤️ music, travelling, beauty, fun 💫 @melbeautyart_

@djmelissa_
@melissalagle
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Get audience breakdown
Followers
2.5k
Fake followers
17.06%
Engagement rate
2.17%
Average Reel plays
2.6k
Audience gender
female
46%
male
54%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
82.34%
Australia
4.01%
Finland
2.37%
United States
1.34%
Spain
1.34%
profile picture

20. MAKEUP TALLINN | ВИЗАЖИСТ | JUMESTAJA

Estonia

💄 Beauty creator Makeup is a special kind of feminine energy and meditation✨

@oryol_visage
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Get audience breakdown
Followers
2.3k
Fake followers
19.57%
Engagement rate
3.21%
Average Reel plays
1.6k
Audience gender
male
41.43%
female
58.57%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
67.87%
Russia
8.83%
Ukraine
4.05%
United States
1.74%
Finland
1.59%
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