Top 20 British Sustainability Influencers on Instagram (Aug 2026)

See sustainability creators with possible affiliate signals

We found 177 sustainability Influencers in United Kingdom
These influencers mention 'sustainability' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
08/07/2026
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1. helena rose cope | mental health 🎀

United Kingdom

your favourite barista🤠 mental health, sustainability, travel collabs@helenarosecope.com

@helenarosecope
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Get audience breakdown
Followers
135.9k
Fake followers
35.63%
Engagement rate
6.56%
Average Reel plays
78.5k
Audience gender
female
65.06%
male
34.94%
Top performing Reels
  1. what’s a matter babe you’ve hardly touched ur shrekuccino (shrek oat matcha ) @dreamworks @shrek
    607.1k
  2. resharing this from last year cause I truly have never seen something so impactful by @calmzone it’s world suicide prevention day, in the past 10 years we have lost 6929 young people in the uk alone. This installation is representing all those who missed their birthdays ( the first birthday they missed). So much needs to change, not only about the way we view mental health but the access we have. we need funding, we need quicker waiting times, we need more care. i promise are not alone in this, the world truly needs you in it, below are some resources, please tag anymore: @calmzone @giveusashoutinsta @mindcharity @samaritanscharity @suicideandco #worldsuicidepreventionday
    264.3k
  3. at 27 l am so glad I am not where I wanted to be at 17. Just existing at this point is luxury as we grow, everything about us changes, so don’t hold yourselves to the version of you who made a plan without thinking how life would go. Have fun and aim for things, but there’s no right or wrong way to live, there’s no race. if you have had to fight mental illness in any stage of ur life, there’s a huge amount of credit you need to give urself for just making it through, without any added pressure from some stranger societal demand for a pathway of succession. #mentalhealthmatters
    161.7k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
33.06%
United States
19.63%
Australia
4.16%
Germany
3.23%
Canada
2.45%
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2. Sevim Yenici Oz

United Kingdom

UK . Economist. VP of Lidya Group. Corporate& Financial Sustainability, Technology, AI,Digital Art,Digital Print,Cyber Security

@lidya_group_london
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Get audience breakdown
Followers
97.5k
Fake followers
19.82%
Engagement rate
2.45%
Average Reel plays
12.6k
Audience gender
female
42.54%
male
57.46%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Turkey
73.03%
United Kingdom
16.69%
United States
2.25%
Germany
1.44%
United Arab Emirates
0.64%
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3. Rada Scott | imperfect sustainability 🌿🇬🇧

United Kingdom

🌿sustainable living tips + DIY skincare + cooking from scratch + growing food 📰 weekly news to inspire hope 📢 Eco activism ✉️ ecowithrada@gmail.com

@ecowithrada
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Get audience breakdown
Followers
71k
Fake followers
12.24%
Engagement rate
2.71%
Average Reel plays
9.3k
Audience gender
female
80.17%
male
19.83%
Top performing Reels
  1. Our forests, rivers, soils, and the countless species we share this planet with cannot endure without limits. It’s time to take a stand for nature. Today. Take action via the link in our bio. #climatechange #climatecrisis #co2 #handsoffnature💚 #handsoffnature
    107.6k
  2. Share if YOU care! The climate crisis is here and now. Stand up for people and nature. Take action on the link in our bio.
    71.8k
  3. Cheap fashion isn’t cheap. That €5 T-shirt comes with hidden costs – just not for the brands selling it. The real price is paid elsewhere. Fast fashion giants keep prices low by relying on overproduction, poverty wages, unsafe working conditions, and global supply chains where responsibility is pushed out of sight. Garment workers pay with their health and safety. Communities around the world pay by managing exported textile waste that was never designed to last. The planet pays through pollution, resource waste, and endless overproduction. This is not about individual choices. It’s about an industry model that prioritises profit over people and the planet. Prices should reflect real costs. Fast fashion brands must be held responsible for the harm they cause – from production to disposal.
    17.7k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
37.48%
United States
26.67%
Canada
4.87%
Australia
3.99%
Germany
3.03%
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4. Natalie Davies

United Kingdom

🌍Sustainability advice for busy people 🌱Realistic Zero Waste living 💛Social justice = Climate justice 🌿Always learning 🎓NHS Doctor ➕Christian

@zerowastedoc
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Get audience breakdown
Followers
37.3k
Fake followers
20.76%
Engagement rate
1.4%
Average Reel plays
11.3k
Audience gender
female
91.22%
male
8.78%
Top performing Reels
  1. I’m at work for you, please stay home for me! I don’t do personal stuff here but normal went out the window last week. I’m Natalie and I’m an obstetrics and gynaecology trainee (ladies and delivering babies) which I have wanted to do since year two of Med school. But due to the Pandemic I am getting pulled off my dream training program to work in Intensive Care. NHS workers are sacrificing so much for you at this time: From moving into hotels away from vulnerable loved ones so they can still work, to working massive overtime, to putting their training on hold, and cancelling leave to work. Mandatory exams we have revised for have been cancelled, and promotions and training experiences are delayed. These sacrifices will affect our careers for years to come. If we survive. Because yes, we are also putting our lives on the line. I’m watching more of my colleagues get sick every day. Doctors have, and will die from an infection they could have been shielded from if they had chosen another job. And some will not recover. The outlook is terrifying. I am scared. The current restrictions (next slide) are not a list of actions that you can “get away with”. Although you can buy food, you should do this as infrequently as possible. You do not need to go outside every day especially if you could go a lazy Sunday without going outside normally. If you can exercise inside - then do that! Key workers are all making huge sacrifices, so don’t just do the bare minimum. Do everything in your power to go out as little as possible. Every time you go out you’re potentially causing a tidal wave of infection cases that will swamp our hospitals. In less than two weeks all our ventilators will be in use. So the people you infect today when they get sick in two weeks? They may not get a ventilator if they need it. That could be your friend or family member. That’s the honest, horrifying truth. We cannot work from home, and we wouldn’t ask to. WE DON’T NEED YOUR PRAISE OR FREEBIES! We just want you to STAY HOME as much as possible! Its hard, but not as hard as what is to come if you don’t. Please call out anyone you know flaunting the guidance. But just mainly #stayhome!
    3.5k
  2. Environmental justice isn’t possible without social justice! This is something that I think a lot of us don’t realise when we start to care more about the environment. But the reality is you can’t care for the environment, if you only care for the environment! All humans have intrinsic needs, like for food, shelter, safety, financial security etc. and until these needs are met they likely won’t have the capacity to care about more complex needs like a global climate crisis. Yes the climate crisis affects us all, but our brain simply works by prioritising the most immediate and essential needs first. So we actually can’t expect people to care about the planet’s health unless we make sure their basic needs are met first. This means that whilst campaigning for environmental policies, we also need to campaign for social justice issues like: - Housing for people without homes - A universal basic income - Fair taxation of billionaires and corporations - The right to healthcare and education - An end to racial oppression - Ending poverty and hunger - Stopping modern day slavery and trafficking Until every individual has their basic needs met we cannot expect them to have the capacity to join the fight for the climate, so our environmental work must go hand in hand with a fight for social justice. The more we care for others the more we can all care for our world. We cannot care for the planet, by caring for the planet only! #Zerowaste #zerowastelondon #zerowasteuk #zerowastehome #goingzerowaste #ourplanetourhome #zerowastecollective #plasticfree #plasticfreeliving #wastefreeplanet #refusereducereuserecycle #reducewhatyouproduce #zerowasteliving #choosetorefuse #refusesingleuseplastic #iamzerowastecommunity #zerowastechristian #socialjustice #environmentaljustice
    2.9k
  3. Everyone can do their bit to make food last longer! Now you may not have a garden, or a balcony to grow food, or you may be living in a shared or studio apartment with very little space but there’s still ways you can make food last longer and thereby saving you money and avoiding food waste! (Also avoiding trips to the supermarket during lockdown) Some simple tips include: 🍏Keeping spring onions and cut hers in water like flowers 🍋Dry herbs if you think you won’t get to them in time, or freeze them in oil 🍊Freeze soft fruits that are going squishy and use them later in smoothies or crumbles 🥭Have a go at pickling or preserving veggies to make them last longer 🍑Check your fridge is at the right temperature (<5°C) to avoid spoilage 🍎Resurrect wrinkly carrots and parsnips buy soaking them in water overnight What tips do you have to make food last longer? #Zerowaste #zerowastelondon #zerowasteuk #zerowastehome #goingzerowaste #ourplanetourhome #zerowastecollective #plasticfree #plasticfreeliving #wastefreeplanet #refusereducereuserecycle #reducewhatyouproduce #zerowasteliving #choosetorefuse #refusesingleuseplastic #iamzerowastecommunity #zerowastechristian #foodwaste
    2.2k
Engagement rate benchmark
  • Median
Audience location by country
United States
23.16%
United Kingdom
22.3%
Australia
6.43%
Canada
5.06%
Germany
4.14%
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5. The Pagan Huntress

Intuitive Healer 🧿 Plants~Health🌿 Homeschooling Mama Creative / Artist Divine Feminine ✨ Elevate Others 🙏🏼 Saoirse don Phalaistín 🇮🇪

@thepaganhuntress_
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Get audience breakdown
Followers
27.7k
Fake followers
22.12%
Engagement rate
1.48%
Average Reel plays
5k
Audience gender
female
61.99%
male
38.01%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
37.89%
United Kingdom
32.9%
Canada
3.94%
Australia
2.82%
Brazil
2.06%
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6. Zoe Edwards

Mum/Blogger/Podcaster/Sewing-and-Sustainability-Obsessive Creator of #memademay and @checkyourthread Also @chaz_and_save

@sozoblog
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Get audience breakdown
Followers
27.3k
Fake followers
17.64%
Engagement rate
1.09%
Average Reel plays
9.8k
Audience gender
female
97.85%
male
2.15%
Top performing Reels
  1. Woo hoo! My patchwork denim quilted jacket is complete. In the mornings it’s still chilly enough to require a jacket (if you’re a cold bodied person like me!) so it’s getting a bit of use before the summer kicks in. I’ll get some still pics before long… . . . . #usewhatyouhave #usewhatihave #scrapbusting #scrapbuster #patchworkclothing #lastsewiststanding #imakemyclothes #imakemyownclothes #sewingmoresustainably #sewingsustainably #sustainablesewing #fibremoodmolly #quiltedjacket
    16.3k
  2. During a recent sort out of my fabric whilst listing it on the @stash_hub app, I discovered a remnant of this lovely viscose. It’s the Joni viscose lawn from @fabricgodmother, featuring a print inspired by a Hungarian embroidery tradition called Kalocsai. . The remnant was leftover from my Vali top that I made a couple of years ago as part of the launch of that fabric range. I’ve worn that Joni Vali top a TON. Anyways, I thought I could squeeze another breezy, warm weather top from the leftovers. . I used the #sagebrushtop pattern by @fridaypatterncompany. As you can tell, I left off the sleeves and bound the armholes instead. I also raised the armhole slightly. . I was advised that the pattern can come up a little big, so I sized down. I still ended up pinching a little extra out at the side seam from the armhole down to the waist area. That slightly skewed the curve of the armhole, but it’s ok. . The only other change was to make the ruffle a tiny bit deeper to suit the print a bit better. As I say, I was working with very limited fabric, so the options for print place were limited, and I had to break some of my guidelines that I set out in my recent Joni Peony dress post. But overall I’m happy with the result and have worn this twice in the last week. . In case you were wondering, everything was from Le Stash, so still going strong in #lastsewiststanding. . . . . . #sewingleftovers #fgcollection #sagebrushtophack #memade #usewhatyouhave #stashbusting #scrapbusting #summersewing #fridaypatterncompany #usewhatihave #sewwhatihave #youcanhackit #patternhack
    4.6k
  3. PLEASE READ!!!! 🧐🧐🧐🧐 . . . . . #memademay #memademay2024 #wardrobechallenge #sewingchallenge #memademayplus #memademayfat #memadeeveryday #handmadewardrobe #sewersofinstagram #sewistsofinstagram #knittersofinstagram #refashionersofinstagram #crochetersofinstagram #iwearwhatimake #iwearwhatisew #madenotbought
    2.4k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
31.48%
United States
29.23%
Australia
7.79%
Canada
5.03%
Spain
2.93%
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7. Doug | Travel Writer

Teacher. Writer. Roman Soldier. ✏️ Nat Geo, BBC Wildlife, Wanderlust and more 🏆 Trav Media Rising Star 2023 🏆 Best Sustainability Feature 2024

@instdougramm
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Get audience breakdown
Followers
14.7k
Fake followers
12.66%
Engagement rate
2.76%
Average Reel plays
50.2k
Audience gender
female
57.93%
male
42.07%
Top performing Reels
  1. I’ve been literally inundated with a message asking what I’m doing in Brazil, so I’ve followed the counsel of my wise and encouraging social media mentors to spell out the story in a very digestible sub-minute reel. @luke_tarrant I’ll see you on the second leg. Vamos! 🇧🇷
    53.9k
  2. I couldn’t think of a pun that wasn’t irrelephant 🐘 Leroo La Tau, a luxury lodge from @desertdelta, is perched on the boundary of Botswana’s Makgadikgadi Pans National Park, an often overlooked alternative to the Okavango Delta, where amazing wildlife encounters are - quite literally - on your doorstep. #Wildlife #safari #travel #adventure #botswana #safarilodge #animals #elephant #zebra
    75.5k
  3. Last year I rode a motorbike into the heart of the Brazilian Amazon, but I never rode it back out. The bike was damaged and unrideable after it came off second best in a collision with a truck, so I packed up my pride and cut my trip short, leaving the bike behind in the Amazon. Over Christmas I got a call from a mechanic in the Amazon town of Santarém. He said he’d managed to get the bike up and running and that it was time to come back and finish my adventure. As you can see, it’s started off really well… #adventure #advrider #brazil #amazonia #brasil #royalenfield #motorcycle #travel
    19.7k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
32.25%
United States
17.71%
Brazil
9.09%
Australia
4.41%
Germany
2.37%
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8. Francesca Kennedy Wallbank

United Kingdom

💧 Founder of @h2osqd 💚 Sustainability consultant 📩 hello@h2osqd.com

@cheski.kw
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Get audience breakdown
Followers
14.3k
Fake followers
21.06%
Engagement rate
6.02%
Average Reel plays
40.8k
Audience gender
female
39.79%
male
60.21%
Top performing Reels
  1. VODIFY your life ™️ ✌🏻 When you come up with some ace marketing then realise the @bbc now owns it.. Thank you for leading us to a win @nick.showering 🥂 #theapprentice #vodify
    3.5k
  2. Backstage antics from the @apprenticeuk You’re Fired show ✨ I created personalised @h2osqd water bottles for each of the panelists - I asked the @bbc if I could hand them out on the show but they wouldn’t allow me to as no-one had asked previously so there wasn’t a procedure in place!! A true business person takes EVERY opportunity they can to get their brand out there 💪 #theapprentice#h2osqd
    3.1k
  3. I leave with my head held high, without investment from Lord Sugar but with much more than that. I went into this process without a game plan instead, a sustainable business plan and the will to prove that I could put my absolute all into every task. It’s been the most surreal time of my life, from creating toothbrushes, games, V0DIFY and fishing in Cornwall, these are times I will cherish. And honestly, thank YOU all for your positive messages that I receive everyday, your support has helped me more than you’ll ever understand. I’m still on the look out for an investor for my business TheCarbonFootprintCo, someone who understands sustainable business and wants to grow a green future. So if that is you, then please do get in touch. Cheski x #theapprentice
    3k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
87.37%
United States
2.2%
Spain
1.63%
Ireland
1.23%
Australia
0.78%
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9. Emily Chan

United Kingdom

Sustainability editor, writer and consultant ♻️ Contributing Sustainability Editor @britishvogue 💌: emily@emilychan.co.uk

@chan_ely
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Get audience breakdown
Followers
14.1k
Fake followers
12.76%
Engagement rate
6.27%
Average Reel plays
5.6k
Audience gender
female
84.49%
male
15.51%
Top performing Reels
  1. Anyone who knows me knows I’m a constant outfit repeater anyway, but for the #VogueRewear challenge, editors, designers and other members of the Vogue community have been showing how they rewear one piece in their wardrobe in multiple ways. Here’s me showing how I wear my @RaeyOfficial skirt in 6 different ways. 🎥 @HanRDaly 💫
    15.7k
  2. Good question. Short answer: it’s complicated. That’s why we’re launching a new series, Decoding Sustainable Fashion by @chan_ely and @sophfei, where we’ll be answering the most burning questions people ask us as journalists about sustainable fashion: vegan leather or real leather? Natural fibers or synthetics? Are upcycled plastic bottles as materials sustainable? We’ll be answering all of these and more, so if you have any Qs, ask them in the comments and follow along! 🕵🏻‍♀️🕵🏻‍♀️ P.S. We know everyone defines sustainable fashion in their own way, let us know what it means to you. #sustainablefashion #sustainability #ecofashion #fashion #sustainableliving #style
    1.8k
  3. My first cover story! For @BritishVogue’s sustainability-themed January 2024 issue, I had the privilege of sitting down with @EmmaWatson to talk about her early adoption of ethical and eco-conscious fashion, her decision to take a step back from acting, and why she’s now focusing on her “inner scorecard”, among other things. “Activism is about connection, community and joy,” she told me, “because what is joyful is sustainable – what you love to do is something you can do for a long time. And that’s what we need.” Read the full story in the link in bio and on newsstands from Tuesday 🗞️ Thanks so much to @OEMarks, @GilesHattersley and @Edward_Enninful 💚 #EmmaWatson photographed by @CharlotteMWales and styled by @PoppyKain, with hair by @EugeneSouleiman, make-up by #KanakoTakase, nails by @TrishLomax, set design by @MaxBellhouse, movement director @EricVonChristison and production by @FaragoProjects, with thanks to Laura Ingall and Alexander Young.
    1.6k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
41.12%
United States
17.42%
France
4.94%
Italy
3.06%
Denmark
2.95%
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10. Simon Heath Sticks

United Kingdom

Unique and classically hand carved hunting/ walking sticks. Where traditional style, meets innovative sustainability. Click the link 👇 for enquiries

@simonheathsticks
@carvingcountryman
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Get audience breakdown
Followers
13.1k
Fake followers
13.52%
Engagement rate
2.06%
Average Reel plays
15.8k
Audience gender
female
18.82%
male
81.18%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
80.26%
United States
3.56%
Ireland
2.54%
Australia
1.78%
Spain
1.66%

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11. Tiffanie Darke

United Kingdom

Luxury, fashion, sustainability 🍃It's Not Sustainable Substack 🍃Rule of 5 campaign 🍃Co-founder @agora.ibiza

@tiffdarke
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Get audience breakdown
Followers
12.8k
Fake followers
22.45%
Engagement rate
1.39%
Average Reel plays
4k
Audience gender
female
80.47%
male
19.53%
Top performing Reels
  1. Wrote about France's groundbreaking legislation against fast fashion for @guardian today. The Lower Parliament voted unanimously for a fine of up to €10 per fast fashion garment and a ban on advertising on Thursday. This is a seismic piece of legislation designed to protect companies that make quality products from quality materials. Like smoking, drink driving and plastic bags, France thinks fast fashion is a danger to societal health. Gripping stuff! Link in my Stories @federationdupap @yannrivoallan @fannymoizant @viollandannececile
    1.5k
  2. Ready for Rule of 5 in 2024? It's great to have you here! It's been such a lovely experience travelling with all my Rule of 5 friends this last year, I couldn't possibly look back. Instead, I'm really looking forward to doing it with all of you again - only better this time. Quick reminder of the guidelines on these slides, but please remember they are just a guide. This is your challenge, it's important it's right for you, your needs and where you are in life right now. Having completed the challenge last year I can assure you it really is worth it, on so many levels. It resets your shopping habits, refreshes your relationship with fashion, deepens your relationship with style, saves you money (yes!), introduces you to creativity - and it helps the fight against climate change. I'm sure I don't need to tell you fashion is responsible for 8-10% of the world's emissions, has a huge waste problem clogging up deserts, seas and frankly any part of the world we can find to ship to, and is encouraging consumption at a rate far beyond that which the world's resources will allow. What's great about this challenge is that it is something we can all do, it is enjoyable and revealing and if enough of us do it, it could change the current trajectory we are on. So give it a go! Your wardrobe (and your happiness levels) will thank you. Do subscribe to the newsletter via link in bio as the first bulletin will be going out tomorrow, with lots more detail (don't worry, it's not that complicated). #ruleof5 #sustainablefashion #2024
    1.1k
  3. Thankyou so much @katiecouric for spotlighting my new book, helping us rethink our relationship between luxury and sustainability. Book is out September 4th but already so much excitement! It's so amazing to be playing in America again, I admire so much the ambition and passion that runs through everything and honoured to be included. There are some truly inspirational pockets of media sharing progressive and engaging coverage of the issues and Katie and @katiecouricmedia is one of them. Sign up to Katie's newsletter for more (link in my Stories and What to Wear Highlights) And thank you too to the phenomenal team at @broadleafbooks
    923
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
71.23%
United States
10.72%
France
2.45%
Italy
1.93%
Ireland
1.43%
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12. KATRINA MIRPURI

United Kingdom

Aka Curry Bradshaw 🗞️ 🍸 Previously @thelondonstandard Journalist & Broadcaster

@katrinamirpuri
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Get audience breakdown
Followers
12.7k
Fake followers
18.67%
Engagement rate
2.85%
Average Reel plays
5.5k
Audience gender
female
78.03%
male
21.97%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
73.43%
India
4.92%
United States
4.3%
Australia
1.97%
Spain
1.43%
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13. Ellie Cannon | Scottish Lifestyle | Presenter & Content Creator

United Kingdom

📸 Authentic reviews of: Edinburgh, food, travel, date nights, sustainability, arts… 💌 ecofriendellie@outlook.com All links👇🏻 👩🏻‍💻 @thecannonagency

@ecofriendellie
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Get audience breakdown
Followers
12.2k
Fake followers
11.12%
Engagement rate
1.19%
Average Reel plays
3.8k
Audience gender
female
81.12%
male
18.88%
Top performing Reels
  1. Are you craving a toastie? This cafe are serving some seriously incredible loaded toasties for less than £10. Follow @ecofriendellie for the best recommendations 💚 Huge portions, delicious coffee and also cakes if youve got space. I got the vegetarian Highlander which has veggie haggis, 3 cheese blend, peppercorn sauce - INCREDIBLE 📍TOASTED in Bruntsfield Try them for yourself and let me know what you think! #edinburghcafe #toasties #foodreview #visitscotland #edinburghblogger
    2.6k
  2. It’s the little joys in life ✨ Currently located inside Mimi’s Bakehouse across from Waverley train station ⬆️ Run before it moves again! and pick up a cake whilst you’re there too 🧁 #viral #fyp #edinburgh
    2.3k
  3. If I was blessed to be your bestie, this is where I’m taking you around Edinburgh (obvs)
    1.2k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
72%
United States
8.17%
Australia
1.9%
India
1.64%
Canada
1.44%
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14. Matthew Needham

United Kingdom

🌱 Creative Director + Designer ♻️ Sustainability Lead @bafcsm @mafcsm @gdfcsm 💡 Co-founder + CD @trashclubhub

@matthewneedhamstudio
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Get audience breakdown
Followers
11.7k
Fake followers
23.35%
Engagement rate
2.35%
Average Reel plays
4.5k
Audience gender
female
59.63%
male
40.37%
Top performing Reels
  1. Our favorite creative sustainability expert @matthewneedhamstudio at the factory in Portugal where our Pelotas Ariel comes to life 🌱
    2.6k
  2. @matthewneedhamstudio in Portugal, where our iconic Pelotas Ariel is made.
    783
  3. GLASS MAGAZINE 50TH ANNIVERSARY FEATURE ♻️ Very grateful to be included in this line up of 25 UK innovators. On sale now. 🌍 @theglassmagazine Photographer @aaronjhurley Stylist @lilyrimr Groomers @nadiaaltinbas using @bumble, @111skin and @dysonhairpro and @nickibugs using @sundayriley for skin and @hairbysammcknightfor hair Retouch @jessicamchugh.retouching Photography assistant @ethanhumphries Styling assistant @olgapetrusewicz Special thanks to @yoyostudios Interview @imogenclark_ All clothing and accessories MATTHEW’S OWN #matthewneedham #matthewneedhamstudio #londonartist #upcycling #discoverartists #glassmagazine
    718
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
40.92%
United States
11.58%
France
5.57%
Italy
3.69%
China
3.21%
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15. Gabrielle (Gabbey)

United Kingdom

📍Gloucester, Gloucestershire 👱🏼‍♀️👦🏻 Lily & Joseph’s Mum 🧘‍♀️ Wellbeing ♻️ Sustainability Previously @heyitsgabbey

@gababoutglos
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Followers
11.4k
Fake followers
14.54%
Engagement rate
1.11%
Average Reel plays
1.8k
Audience gender
female
90.77%
male
9.23%
Top performing Reels
  1. Just a rabbit playing with his favourite ball ⚽️ 🌞
    8.6k
  2. If you’ve been here a while, you’ll know that I don’t have any bottom teeth and wear a denture (long story short, I had them taken out before finding out how much implants cost 👀 👀 👀 That metal tongue bar you think looks cool is going to cost you 👅) Joseph has lost both of his bottom baby teeth this week and now we are matching 💁🏻‍♀️🤣🤣🤣🤣 Isn’t Joe a lucky man, I’m so attractive showing my gap for the gram 🤣🤣🤣🤣
    373
  3. “The world is shaking. We are tumbling from one crisis to the next, and the environment is increasingly under threat. While politicians argue endlessly, indulging in a power game that mainly produces losers, we are left balancing on the threshold of our future – vulnerable, and desperate for a grip.” Music by Davide Bellotta, iET
    353
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
48.89%
United States
25.25%
Canada
3.74%
India
2.9%
Australia
2.14%
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16. Mark Shayler

Sustainability expert. Help big companies think small & small companies think big. 1/2 of ape. @manyreasonstobecheerful. Author. Qigong @theqigang ™️.

@markshayler
@markshayler
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Followers
9.3k
Fake followers
17.81%
Engagement rate
1.02%
Average Reel plays
1.1k
Audience gender
female
59.5%
male
40.5%
Top performing Reels
  1. 21 on 21/12 Twenty One. Shining like the star she is. Life is numbers. Life is odds. Each of us had a 1–in-4 hundred trillion chance of being born. On a planet that had a chance of 1 in a million million of supporting life. The combination of astronomy, physics, chemistry and biology gives (according to Ilya Prigogine, chemist-physicist, recipient of two Nobel Prizes in chemistry) a chance of life forming of approximately zero. Zero chance of being here biologically on a planet that could support life (one in a million million), then winning the biological and genetic race to exist. Phew! Yet exist you do Mabel. More than exist, you thrive. Surrounded by others that have been pulled into your orbit to nurture or be nurtured. A dazzling winter star showing us the way. As the planet spins infinitum, as the star in the centre of our system continues to burn, as our solar system moves at 720,000 Km/hour though a Milky Way of 100 thousand million stars, all I know is that the equation of life is complex. But it’s also simple. Life equals love Mabel, and you give and receive both. Happy Birthday I’d retake all the decisions I ever took, experience all the things (even the hurty ones) I’ve experienced, go through everything all over again as long as you arrive again, shining and safe. I love you from every fibre of my being, from every bit of stardust that makes my biology, from every thought that is my mind and every strand of hope that clusters to make my soul. In all those numbers, against all those odds, through all of life’s twists, turns and eddy currents there is one certainty: that you are loved. Happy Birthday.
    290
  2. In a blink. It took one blink for the biology to create her (it wasn’t biology it was love, and it was longer than a blink). It took a blink for her to finally arrive (it didn’t it took 54 hours of labour, lots of gas and air, an emergency ambulance ride, and the most amazing mum). It took one blink for us to question “who left us responsible for another human” (I still wonder this). This little person filled the house and our hearts. Filled her lungs and her nappy. An amazing daughter, sister, mummy, friend. It took one blink for the tear to spill heavily over my eyelid and down my cheek as we held hands and crossed the road on her wedding day. A blink of an eye and she’s got her own family. A blink of an eye and she’s 31. Happy birthday Daisy, you were the gun that started our lives, in a blink.
    280
  3. Hurrah!! My son @maxthemenace and @ellareynolds17 got engaged! Life is sweet.
    273
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
68.96%
United States
9.64%
Australia
2.88%
France
1.44%
Spain
1.14%
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17. Andrea Thompson

United Kingdom

Former Editor in Chief @marieclaireuk Journalist | Speaker | Consultant 2025 Chair & Current DEI @_bsme Women’s Empowerment, Fashion, Sustainability

@andreacanwrite
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Followers
8.6k
Fake followers
19.1%
Engagement rate
3.39%
Average Reel plays
6.3k
Audience gender
female
79.65%
male
20.35%
Top performing Reels
  1. ⚡️So excited to introduce our latest #WomenInSport joint cover stars @teamgb athletes @daryllneita and @laviai⚡️ As a lifelong runner and avid athletics fan, it was such a joy to meet them earlier this month at the track in Lee Valley for our shoot - I can’t wait to see them competing in a few days time! I’ve met quite a few cover stars in my time but there is something uniquely inspiring about elite athletes like these two, whose dedication, resilience and sheer uncompromising drive to win is so beautifully matched by their humility and brilliant sense of fun (✨swipe ➡️for some BTS of the day!✨) Read the brilliant interview by @allyyhead and the rest of the issue including a special report about the record number of mums competing at the Olympics this year, an investigation into the lack of gender equality in sports research, key fashion moments from Olympics past, plus how to train like an Olympian and much more. Thanks to the small but mighty creative team below and fantastic MC contribs and writers for your hard work. 🙏🏽 Credits: Photographer and Film Director: @rebecca.munroe Editor In Chief: @andreacanwrite Words: @allyyhead Design: @anaospinatejeiro Stylist: @sofiapizah Social: @dionnebrighton Hair: @thehair.co Make-up (Lavia): @teresa.makeup Make-up (Daryll): @lucyfreemanmakeup Accompanying content @sofiapizah @annabartterwrites @abbi.le.henderson @mischasmith With thanks to: Adidas #WomenInSport #MarieClaireUK #DaryllNeita #LaviaiNielsen #Olympics2024 #TeamGB
    748
  2. Our latest Fashion Issue featuring coverstar @traceeellisross ✨ Really loved meeting the actor, entrepreneur and all round powerhouse when we shot her a few weeks ago in a London townhouse. Such incredible energy! 🙌🏽 In her interview with the brilliant @basmakhalifa she opens up on everything from walking the Thierry Mugler show aged 19 alongside her mother Diana Ross to becoming an award-winning actor and hugely successful businesswoman. She also reveals how a single-minded vision to stay true to her values and unapologetically herself has shaped her success -thanks to some advice early on from @naomi about how to say 'no'. Love this shoot! Thank you so much to the very talented team. 🙏🏽 This and more great fashiondropping all month over on @marieclaireuk - via link in bio. Talent #traceeellisross Editor in Chief @andreacanwrite Photographs @andrewyee_photo Styling @marcoantoniostylist Creative Director @lilyrussobah Editor @sunileo86 Art Editor @anaospinatejeiro Interview @basmakhalifa Makeup @lisastoreymakeup Hair @jamescatalanohair Videographer @rebecca.munroe Social Media @dionnebrighton, @maggie.joyner Producer @clarelazaro Digi Tech @georgiafaywilliamz Assistants @emmaalisonseery (styling) @wilbertlati, benedict_moore (photography)
    686
  3. The BSME is delighted to announce Andrea Thompson, editor-in-chief at Marie Claire, as its 2025 chair, succeeding Gideon Spanier, UK editor-in-chief at Campaign. Andrea will be supported by vice-chairs Dan Green, editor, The Week Junior Science+Nature, Cliff Joannou, editor-in-chief, Attitude and Rolling Stone UK, and Laurence Mozafari, editorial director - Youth Audience, at Reach. Chris Lupton, creative director at Empire has taken on the role of executive creative director: design & innovation. Together they lead the committee of up to 18 leading British digital and print magazine editors, editorial directors and art directors who run the society, judge its journalism awards and plan its annual programme of events. Gideon Spanier will remain within the committee. “I’m delighted to be named as chair of the British Society of Magazine Editors for 2025, an organisation that has championed editorial excellence for 46 years,” said Andrea. Hit the link in our bio to read Andrea’s full statement and more 🔗 Photos: @davidcotterproductions
    512
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
73.28%
United States
6.93%
France
2.93%
Spain
1.26%
Italy
1.08%
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18. Dr. Jade McSorley

United Kingdom

Fashion, Sustainability and Responsible Innovation 🌎 @sustfash ♻️ @loanhood 📚 PhD @ucadoctoralcollege 🎙️ @fashforwardpodcast #voguebusiness100

@jademcsorley
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Followers
6.7k
Fake followers
33.42%
Engagement rate
3.26%
Average Reel plays
1.8k
Audience gender
female
62.09%
male
37.91%
Top performing Reels
  1. whataboutism : responding to an accusation of wrongdoing by claiming that an offense committed by another is similar or worse 🎓 @twinbrett and @twinscott are bold when outing unethical and unsustainable practices within the fashion industry - but they’re not always met with a positive response, naturally 🙃 people will justify buying from fast fashion brands, whether it’s price points and accessibility or the fact that other brands are worse, the bottom line is that ✨brands✨ need to start making changes and quit putting the responsibility on consumers - until they do though, we can make better choices and shop less frequently to avoid overconsumption listen to our new podcast series hosted by @jademcsorley on Spotify, YouTube and Apple Podcasts - link in bio #sustainablefashion #sustainableclothing #veganism #fashionpodcast #podcastshow #futureoffashion
    31.5k
  2. When working as a model in the fashion industry, @jademcsorley was asked to shoot more and more product witnessing first hand how the industry was changing and overconsumption was becoming more prevalent. @rethink_rose finds out more about the fashion rental platform @loanhood from co-founder Jade Mcsorely ♻️👢🧥 Full episode on Clean Cut TV - 🔗 in bio #fashionrental #circularfashion #slowfashion #sustainablefashion #conciousfashion
    15.4k
  3. Our little boy Rue River Sawyer came into the world on 16th July 2025 🤍 words cannot describe the love, joy and completeness we are feeling right now
    892
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
42.82%
United States
14.61%
Germany
3.13%
India
3.1%
Japan
2.91%
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19. Caroline Roper🪲

United Kingdom

Environment and Sustainability Officer by day, 1/3 of @letslearneverythingpod by night. Msc Biodiversity Conservation 🍉🏳️‍🌈🏳️‍⚧️

@carolinethebug
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Followers
5.4k
Fake followers
12.36%
Engagement rate
9.68%
Average Reel plays
-
Audience gender
female
68.39%
male
31.61%
Top performing Reels
  1. Are you folks ready to see my toad obsession? If you are ever sad, feeling a bit blue or just a bit down in the dumps, google pictures of toads. It can’t fix everything but it might just put a smile on your face 😉 Seriously though, these little weirdos are one of my favourite animals and I love painting them! I cannot wait to share more of this page as it gets filled!! . . . . . #toad #toadart #frog #frogart #bug #bugart #nature #natureart #naturelovers #scientificillustration #illustration #painting #watercolour #watercolor #watercolourpainting #watercolorart #orange #detail #art #artist #artistsoninstagram
    1.2k
  2. Ngl this is one of my new favourite pieces! It’s at its new home now and I couldn’t be happier!!! It’s been a really busy week with commissions! I have a few people that I haven’t gotten back to yet, so if you’re still waiting I should be in touch by the end of play tomorrow! In other exciting news, I’m opening my Etsy store within the next few weeks! Packaging and business cards have arrived and the prints have been ordered! I can’t wait to share my work with you all 💛💛💛 . . . . . #frog #frogart #toad #toadart #bugart #mushroomart #insectart #scientificillustration #illustration #commission #art #watercolour #watercolor #watercolourpainting #watercolorart #nature #natureart #naturelovers #artistsoninstagram
    1.2k
  3. She’s aliiiive! Hi everyone! I’m so sorry for being MIA for over a week 😬 I hope you are all doing well!!! My rain frogs are finished! I honestly couldn’t be happier with this little page (especially the red and green frog- he’s my favourite). I’ve hardly been on Instagram this week which means I’ve missed a LOT of your artwork too, so I’ll be doing a little #artistsupportingartist post on my story tomorrow morning! Keep your eye out for it! I really do hope that everyone is staying safe this week. I’m sending all my love to my American followers who are just in chaos at the moment, as well as to my fellow Brits who are stuck in ANOTHER lockdown. Stay safe and I’ll post again soon 💛 . . . P.s. hello to my new tiktok followers! I’ve seen you beans come over to my Instagram... love you all so much! If you’ve missed seeing my stuff I’m posting daily on tiktok, be sure to head over there and check my vids out! . . . #frog #frogart #toad #toadart #insectart #bugart #illustration #scientificillustration #nature #natureart #naturelovers #watercolour #watercolor #watercolourpainting #watercolorart #artistsoninstagram #artistontiktok #goblincore
    1.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
33.07%
United Kingdom
22.84%
Canada
5.33%
Australia
3.75%
Brazil
3.31%
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20. Bella + Frank

United Kingdom

🍃♻️Conscious children’s clothing for 2-12, designed to inspire & empower young adventurous minds♻️🍃 - WORLDWIDE DELIVERY #SustainabilityHomegrown

@bellaandfrank_
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Get audience breakdown
Followers
4.9k
Fake followers
19.65%
Engagement rate
1.04%
Average Reel plays
-
Audience gender
female
90.65%
male
9.35%
Top performing Reels
  1. 🔜We will soon be releasing new styles from our limited collection: Insectarium. And as you may know good ideas grow when they are shared! Did you sign up to know more about our upcoming launches? . . . . . #madeinuk #brighton #london #kidsroom #sustainableclothing #gotscertified #ethicallymade #motherdaughter #dogsofinstagram #doglovers
    369
  2. 🍀We aim to create a space for children along all areas of the gender spectrum by promoting a culture that encourages kids to express themselves in gender non-conforming ways and designing clothes that are not gender labelled. ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ #BellaAndFrank #sustainabilityhomegrown #organicchildrensclothes #sustainable #ecofriendly #sustainableliving #organickidsclothes #sustainblefashion #sustainability #environment #sustainablefuture #Instasustainable #childrensclothes #kidsfashion #kidsclothing #organiccotton #recycle #parenting #lovedclotheslast #slowfashion #unisex
    222
  3. By creating products that are seasonless and long-lasting, we aims to break with the traditional fashion calendar. The seasonal calendar pushes for overconsumption, waste and a relentless need for speed, which now characterizes the fast fashion industry. Our garments can be worn any time of the year, anywhere in the world, with consideration for the environment was for us an obvious choice to make in the current climate 🌎. . . . #BellaAndFrank #sustainabilityhomegrown #organicchildrensclothes #sustainable #ecofriendly #sustainableliving #organickidsclothes #sustainblefashion #sustainability #environment #sustainablefuture #Instasustainable #childrensclothes #unisex #kidsclothing #organiccotton #winterwear #parenting #slowfashion #lovedclotheslast #reuse #recycle
    190
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
74.78%
United States
6.12%
Australia
1.79%
Spain
1.57%
France
1.47%

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