Top 20 British Sustainability Influencers on Instagram (Sep 2026)

See sustainability creators with possible affiliate signals

We found 167 sustainability Influencers in United Kingdom
These influencers mention 'sustainability' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
09/22/2026
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1. helena rose cope | mental health 🎀

United Kingdom

your favourite barista🤠 mental health, sustainability, travel collabs@helenarosecope.com

@helenarosecope
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Get audience breakdown
Followers
134.9k
Fake followers
35.99%
Engagement rate
3.4%
Average Reel plays
54.6k
Audience gender
female
64.44%
male
35.56%
Top performing Reels
  1. what’s a matter babe you’ve hardly touched ur shrekuccino (shrek oat matcha ) @dreamworks @shrek
    607.1k
  2. resharing this from last year cause I truly have never seen something so impactful by @calmzone it’s world suicide prevention day, in the past 10 years we have lost 6929 young people in the uk alone. This installation is representing all those who missed their birthdays ( the first birthday they missed). So much needs to change, not only about the way we view mental health but the access we have. we need funding, we need quicker waiting times, we need more care. i promise are not alone in this, the world truly needs you in it, below are some resources, please tag anymore: @calmzone @giveusashoutinsta @mindcharity @samaritanscharity @suicideandco #worldsuicidepreventionday
    264.3k
  3. still here to experience everything
    204.7k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
35.6%
United States
18.4%
Australia
3.27%
Germany
2.87%
Canada
2.42%
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2. Sevim Yenici Oz

United Kingdom

UK . Economist. VP of Lidya Group. Corporate& Financial Sustainability, Technology, AI,Digital Art,Digital Print,Cyber Security

@lidya_group_london
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Get audience breakdown
Followers
97.6k
Fake followers
19.82%
Engagement rate
2.3%
Average Reel plays
12.6k
Audience gender
female
42.54%
male
57.46%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Turkey
73.03%
United Kingdom
16.69%
United States
2.25%
Germany
1.44%
United Arab Emirates
0.64%
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3. Rada Scott | imperfect sustainability 🌿🇬🇧

United Kingdom

🌿sustainable living tips + DIY skincare + cooking from scratch + growing food 📰 weekly news to inspire hope 📢 Eco activism ✉️ ecowithrada@gmail.com

@ecowithrada
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Get audience breakdown
Followers
71.4k
Fake followers
12.24%
Engagement rate
1.2%
Average Reel plays
9.3k
Audience gender
female
80.17%
male
19.83%
Top performing Reels
  1. Our forests, rivers, soils, and the countless species we share this planet with cannot endure without limits. It’s time to take a stand for nature. Today. Take action via the link in our bio. #climatechange #climatecrisis #co2 #handsoffnature💚 #handsoffnature
    107.6k
  2. Share if YOU care! The climate crisis is here and now. Stand up for people and nature. Take action on the link in our bio.
    71.8k
  3. Cheap fashion isn’t cheap. That €5 T-shirt comes with hidden costs – just not for the brands selling it. The real price is paid elsewhere. Fast fashion giants keep prices low by relying on overproduction, poverty wages, unsafe working conditions, and global supply chains where responsibility is pushed out of sight. Garment workers pay with their health and safety. Communities around the world pay by managing exported textile waste that was never designed to last. The planet pays through pollution, resource waste, and endless overproduction. This is not about individual choices. It’s about an industry model that prioritises profit over people and the planet. Prices should reflect real costs. Fast fashion brands must be held responsible for the harm they cause – from production to disposal.
    17.7k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
37.48%
United States
26.67%
Canada
4.87%
Australia
3.99%
Germany
3.03%
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4. Natalie Davies

United Kingdom

🌍Sustainability advice for busy people 🌱Realistic Zero Waste living 💛Social justice = Climate justice 🌿Always learning 🎓NHS Doctor ➕Christian

@zerowastedoc
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Get audience breakdown
Followers
37.2k
Fake followers
20.76%
Engagement rate
1.41%
Average Reel plays
11.3k
Audience gender
female
91.22%
male
8.78%
Top performing Reels
  1. I’m at work for you, please stay home for me! I don’t do personal stuff here but normal went out the window last week. I’m Natalie and I’m an obstetrics and gynaecology trainee (ladies and delivering babies) which I have wanted to do since year two of Med school. But due to the Pandemic I am getting pulled off my dream training program to work in Intensive Care. NHS workers are sacrificing so much for you at this time: From moving into hotels away from vulnerable loved ones so they can still work, to working massive overtime, to putting their training on hold, and cancelling leave to work. Mandatory exams we have revised for have been cancelled, and promotions and training experiences are delayed. These sacrifices will affect our careers for years to come. If we survive. Because yes, we are also putting our lives on the line. I’m watching more of my colleagues get sick every day. Doctors have, and will die from an infection they could have been shielded from if they had chosen another job. And some will not recover. The outlook is terrifying. I am scared. The current restrictions (next slide) are not a list of actions that you can “get away with”. Although you can buy food, you should do this as infrequently as possible. You do not need to go outside every day especially if you could go a lazy Sunday without going outside normally. If you can exercise inside - then do that! Key workers are all making huge sacrifices, so don’t just do the bare minimum. Do everything in your power to go out as little as possible. Every time you go out you’re potentially causing a tidal wave of infection cases that will swamp our hospitals. In less than two weeks all our ventilators will be in use. So the people you infect today when they get sick in two weeks? They may not get a ventilator if they need it. That could be your friend or family member. That’s the honest, horrifying truth. We cannot work from home, and we wouldn’t ask to. WE DON’T NEED YOUR PRAISE OR FREEBIES! We just want you to STAY HOME as much as possible! Its hard, but not as hard as what is to come if you don’t. Please call out anyone you know flaunting the guidance. But just mainly #stayhome!
    3.5k
  2. Environmental justice isn’t possible without social justice! This is something that I think a lot of us don’t realise when we start to care more about the environment. But the reality is you can’t care for the environment, if you only care for the environment! All humans have intrinsic needs, like for food, shelter, safety, financial security etc. and until these needs are met they likely won’t have the capacity to care about more complex needs like a global climate crisis. Yes the climate crisis affects us all, but our brain simply works by prioritising the most immediate and essential needs first. So we actually can’t expect people to care about the planet’s health unless we make sure their basic needs are met first. This means that whilst campaigning for environmental policies, we also need to campaign for social justice issues like: - Housing for people without homes - A universal basic income - Fair taxation of billionaires and corporations - The right to healthcare and education - An end to racial oppression - Ending poverty and hunger - Stopping modern day slavery and trafficking Until every individual has their basic needs met we cannot expect them to have the capacity to join the fight for the climate, so our environmental work must go hand in hand with a fight for social justice. The more we care for others the more we can all care for our world. We cannot care for the planet, by caring for the planet only! #Zerowaste #zerowastelondon #zerowasteuk #zerowastehome #goingzerowaste #ourplanetourhome #zerowastecollective #plasticfree #plasticfreeliving #wastefreeplanet #refusereducereuserecycle #reducewhatyouproduce #zerowasteliving #choosetorefuse #refusesingleuseplastic #iamzerowastecommunity #zerowastechristian #socialjustice #environmentaljustice
    2.9k
  3. Everyone can do their bit to make food last longer! Now you may not have a garden, or a balcony to grow food, or you may be living in a shared or studio apartment with very little space but there’s still ways you can make food last longer and thereby saving you money and avoiding food waste! (Also avoiding trips to the supermarket during lockdown) Some simple tips include: 🍏Keeping spring onions and cut hers in water like flowers 🍋Dry herbs if you think you won’t get to them in time, or freeze them in oil 🍊Freeze soft fruits that are going squishy and use them later in smoothies or crumbles 🥭Have a go at pickling or preserving veggies to make them last longer 🍑Check your fridge is at the right temperature (<5°C) to avoid spoilage 🍎Resurrect wrinkly carrots and parsnips buy soaking them in water overnight What tips do you have to make food last longer? #Zerowaste #zerowastelondon #zerowasteuk #zerowastehome #goingzerowaste #ourplanetourhome #zerowastecollective #plasticfree #plasticfreeliving #wastefreeplanet #refusereducereuserecycle #reducewhatyouproduce #zerowasteliving #choosetorefuse #refusesingleuseplastic #iamzerowastecommunity #zerowastechristian #foodwaste
    2.2k
Engagement rate benchmark
  • Median
Audience location by country
United States
23.16%
United Kingdom
22.3%
Australia
6.43%
Canada
5.06%
Germany
4.14%
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5. The Pagan Huntress

Intuitive Healer 🧿 Plants~Health🌿 Homeschooling Mama Creative / Artist Divine Feminine ✨ Elevate Others 🙏🏼 Saoirse don Phalaistín 🇮🇪

@thepaganhuntress_
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Get audience breakdown
Followers
27.7k
Fake followers
22.12%
Engagement rate
1.2%
Average Reel plays
5k
Audience gender
female
61.99%
male
38.01%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
37.89%
United Kingdom
32.9%
Canada
3.94%
Australia
2.82%
Brazil
2.06%
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6. Zoe Edwards

Mum/Blogger/Podcaster/Sewing-and-Sustainability-Obsessive Creator of #memademay and @checkyourthread Also @chaz_and_save

@sozoblog
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Get audience breakdown
Followers
27.3k
Fake followers
17.64%
Engagement rate
1.11%
Average Reel plays
9.8k
Audience gender
female
97.85%
male
2.15%
Top performing Reels
  1. Woo hoo! My patchwork denim quilted jacket is complete. In the mornings it’s still chilly enough to require a jacket (if you’re a cold bodied person like me!) so it’s getting a bit of use before the summer kicks in. I’ll get some still pics before long… . . . . #usewhatyouhave #usewhatihave #scrapbusting #scrapbuster #patchworkclothing #lastsewiststanding #imakemyclothes #imakemyownclothes #sewingmoresustainably #sewingsustainably #sustainablesewing #fibremoodmolly #quiltedjacket
    16.3k
  2. During a recent sort out of my fabric whilst listing it on the @stash_hub app, I discovered a remnant of this lovely viscose. It’s the Joni viscose lawn from @fabricgodmother, featuring a print inspired by a Hungarian embroidery tradition called Kalocsai. . The remnant was leftover from my Vali top that I made a couple of years ago as part of the launch of that fabric range. I’ve worn that Joni Vali top a TON. Anyways, I thought I could squeeze another breezy, warm weather top from the leftovers. . I used the #sagebrushtop pattern by @fridaypatterncompany. As you can tell, I left off the sleeves and bound the armholes instead. I also raised the armhole slightly. . I was advised that the pattern can come up a little big, so I sized down. I still ended up pinching a little extra out at the side seam from the armhole down to the waist area. That slightly skewed the curve of the armhole, but it’s ok. . The only other change was to make the ruffle a tiny bit deeper to suit the print a bit better. As I say, I was working with very limited fabric, so the options for print place were limited, and I had to break some of my guidelines that I set out in my recent Joni Peony dress post. But overall I’m happy with the result and have worn this twice in the last week. . In case you were wondering, everything was from Le Stash, so still going strong in #lastsewiststanding. . . . . . #sewingleftovers #fgcollection #sagebrushtophack #memade #usewhatyouhave #stashbusting #scrapbusting #summersewing #fridaypatterncompany #usewhatihave #sewwhatihave #youcanhackit #patternhack
    4.6k
  3. PLEASE READ!!!! 🧐🧐🧐🧐 . . . . . #memademay #memademay2024 #wardrobechallenge #sewingchallenge #memademayplus #memademayfat #memadeeveryday #handmadewardrobe #sewersofinstagram #sewistsofinstagram #knittersofinstagram #refashionersofinstagram #crochetersofinstagram #iwearwhatimake #iwearwhatisew #madenotbought
    2.4k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
31.48%
United States
29.23%
Australia
7.79%
Canada
5.03%
Spain
2.93%
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7. Gemma Boucher | Wine Writer & Communicator

United Kingdom

🍇 Wine Writer, Communicator & Geek 🥂 Reccomendations, 🍴Food Pairings, 🌱 Sustainability 🎓 WSET Diploma Candidate 📍Leicestershire countryside🦉

@gemmaboucherwine
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Get audience breakdown
Followers
20.3k
Fake followers
38.46%
Engagement rate
1.6%
Average Reel plays
3.8k
Audience gender
female
58.41%
male
41.59%
Top performing Reels
  1. From pioneering Champagne innovations to modern wine education and advocacy, these women have helped shape how the world understands wine today. Featuring: Jancis Robinson Jane Anson Queena Wong Anne-Claude Leflaive Madeline Puckette Madame Clicquot Who are the women in wine who have influenced or inspired you? #wine #womeninwine #internationalwomensday
    2.4k
  2. Delicious or blasphemous? 🍷🍴 Barolo with prawn, chilli, tomato and garlic linguine. An unconventional pairing, perhaps, but sometimes how you cook is just as important as what you cook. Sautéed in olive oil and butter with garlic, chilli and cherry tomatoes, the prawns take on depth, sweetness, acidity and spice. 🍅🌶️🧄 Here, Nebbiolo’s structure balances rather than overwhelms. The wine’s acidity mirrors the tomato, and in this aged example the tannins have softened, adding nuance rather than grip. What do you think?
    2k
  3. Hospices de Beaunes: the Auction, the Wines and the Tasting! 🍷 The Wines: The Hospices de Beaune vineyards encompass over 60 hectares across Burgundy’s prestigious Côte de Beaune and Côte de Nuits.   The auction features 51 cuvées produced by the domaine des Hospices de Beaune,  with an impressive 80% sourced from prestigious Premier Cru and Grand Cru vineyards. 🍇 2024 Vintage: A milestone vintage for the right and, sadly, wrong reasons. The good news is that 2024 marks the complete conversion of the estate to organic farming, a project that has been seven years in the making. Organic viticulture is challenging at the best of times in Burgundy, but 2024 was a particularly tricky year of blood, sweat and a lot of mildew. The wet growing season led to intense mildew pressure; however, through constant vigilance in the vineyard, grapes were generally healthy with very little botrytis (rot).  Reds suffered more than whites, with significantly less rain in the  Côte de Beaune, where most Chardonnay is grown, compared to the Côte de Nuits, predominantly planted with Pinot Noir. The most successful wines I tasted were elegant, fresh and poised, with some of the best examples coming from Pommard, Volnay, and Meursault. 🙋‍♀️ Tasting the Wines Before the Auction: Tasting the wines before the auction is an essential part of the experience, offering bidders a unique opportunity to assess the cuvées firsthand. While a tasting booklet provides tasting notes and auction estimates, nothing compares to experiencing the wines directly - especially if you’re planning to bid on a barrel. The tasting takes place on the Saturday and Sunday morning of the auction weekend in the stunning, historic cellars of the Hospices de Beaune. Samples are drawn straight from the barrel, each offering a snapshot of the wine’s potential! #hospicesdebeaune #beaune #burgundy #wine #mersault #volnay #aloxecorton #puligny #montrachet #chassagne #chassagnemontrachet #pommard #burgundywine @domaine_hospicesdebeaune @winesofburgundy
    2k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
45.34%
United States
15.19%
Australia
3.29%
Germany
2.88%
Spain
2.52%
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8. Doug | Travel Writer

Teacher. Writer. Roman Soldier. ✏️ Nat Geo, BBC Wildlife, Wanderlust and more 🏆 Trav Media Rising Star 2023 🏆 Best Sustainability Feature 2024

@instdougramm
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Get audience breakdown
Followers
14.5k
Fake followers
12.66%
Engagement rate
2.83%
Average Reel plays
50.2k
Audience gender
female
57.93%
male
42.07%
Top performing Reels
  1. I’ve been literally inundated with a message asking what I’m doing in Brazil, so I’ve followed the counsel of my wise and encouraging social media mentors to spell out the story in a very digestible sub-minute reel. @luke_tarrant I’ll see you on the second leg. Vamos! 🇧🇷
    53.9k
  2. I couldn’t think of a pun that wasn’t irrelephant 🐘 Leroo La Tau, a luxury lodge from @desertdelta, is perched on the boundary of Botswana’s Makgadikgadi Pans National Park, an often overlooked alternative to the Okavango Delta, where amazing wildlife encounters are - quite literally - on your doorstep. #Wildlife #safari #travel #adventure #botswana #safarilodge #animals #elephant #zebra
    75.5k
  3. Last year I rode a motorbike into the heart of the Brazilian Amazon, but I never rode it back out. The bike was damaged and unrideable after it came off second best in a collision with a truck, so I packed up my pride and cut my trip short, leaving the bike behind in the Amazon. Over Christmas I got a call from a mechanic in the Amazon town of Santarém. He said he’d managed to get the bike up and running and that it was time to come back and finish my adventure. As you can see, it’s started off really well… #adventure #advrider #brazil #amazonia #brasil #royalenfield #motorcycle #travel
    19.7k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
32.25%
United States
17.71%
Brazil
9.09%
Australia
4.41%
Germany
2.37%
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9. Emily Chan

United Kingdom

Sustainability editor, writer and consultant ♻️ Contributing Sustainability Editor @britishvogue 💌: emily@emilychan.co.uk Subscribe to That’s Sus ⬇️

@chan_ely
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Get audience breakdown
Followers
14.2k
Fake followers
13.2%
Engagement rate
4.31%
Average Reel plays
5.6k
Audience gender
female
84.51%
male
15.49%
Top performing Reels
  1. Anyone who knows me knows I’m a constant outfit repeater anyway, but for the #VogueRewear challenge, editors, designers and other members of the Vogue community have been showing how they rewear one piece in their wardrobe in multiple ways. Here’s me showing how I wear my @RaeyOfficial skirt in 6 different ways. 🎥 @HanRDaly 💫
    15.7k
  2. Good question. Short answer: it’s complicated. That’s why we’re launching a new series, Decoding Sustainable Fashion by @chan_ely and @sophfei, where we’ll be answering the most burning questions people ask us as journalists about sustainable fashion: vegan leather or real leather? Natural fibers or synthetics? Are upcycled plastic bottles as materials sustainable? We’ll be answering all of these and more, so if you have any Qs, ask them in the comments and follow along! 🕵🏻‍♀️🕵🏻‍♀️ P.S. We know everyone defines sustainable fashion in their own way, let us know what it means to you. #sustainablefashion #sustainability #ecofashion #fashion #sustainableliving #style
    1.8k
  3. My first cover story! For @BritishVogue’s sustainability-themed January 2024 issue, I had the privilege of sitting down with @EmmaWatson to talk about her early adoption of ethical and eco-conscious fashion, her decision to take a step back from acting, and why she’s now focusing on her “inner scorecard”, among other things. “Activism is about connection, community and joy,” she told me, “because what is joyful is sustainable – what you love to do is something you can do for a long time. And that’s what we need.” Read the full story in the link in bio and on newsstands from Tuesday 🗞️ Thanks so much to @OEMarks, @GilesHattersley and @Edward_Enninful 💚 #EmmaWatson photographed by @CharlotteMWales and styled by @PoppyKain, with hair by @EugeneSouleiman, make-up by #KanakoTakase, nails by @TrishLomax, set design by @MaxBellhouse, movement director @EricVonChristison and production by @FaragoProjects, with thanks to Laura Ingall and Alexander Young.
    1.6k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
41.2%
United States
17.5%
France
4.84%
Italy
3.08%
Denmark
2.83%
profile picture

10. Francesca Kennedy Wallbank

United Kingdom

💧 Founder of @h2osqd 💚 Sustainability consultant 📩 hello@h2osqd.com

@cheski.kw
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Get audience breakdown
Followers
14.2k
Fake followers
21.06%
Engagement rate
6.04%
Average Reel plays
40.8k
Audience gender
female
39.79%
male
60.21%
Top performing Reels
  1. VODIFY your life ™️ ✌🏻 When you come up with some ace marketing then realise the @bbc now owns it.. Thank you for leading us to a win @nick.showering 🥂 #theapprentice #vodify
    3.5k
  2. Backstage antics from the @apprenticeuk You’re Fired show ✨ I created personalised @h2osqd water bottles for each of the panelists - I asked the @bbc if I could hand them out on the show but they wouldn’t allow me to as no-one had asked previously so there wasn’t a procedure in place!! A true business person takes EVERY opportunity they can to get their brand out there 💪 #theapprentice#h2osqd
    3.1k
  3. I leave with my head held high, without investment from Lord Sugar but with much more than that. I went into this process without a game plan instead, a sustainable business plan and the will to prove that I could put my absolute all into every task. It’s been the most surreal time of my life, from creating toothbrushes, games, V0DIFY and fishing in Cornwall, these are times I will cherish. And honestly, thank YOU all for your positive messages that I receive everyday, your support has helped me more than you’ll ever understand. I’m still on the look out for an investor for my business TheCarbonFootprintCo, someone who understands sustainable business and wants to grow a green future. So if that is you, then please do get in touch. Cheski x #theapprentice
    3k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
87.37%
United States
2.2%
Spain
1.63%
Ireland
1.23%
Australia
0.78%

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11. Simon Heath Sticks

United Kingdom

Unique and classically hand carved hunting/ walking sticks. Where traditional style, meets innovative sustainability. Click the link 👇 for enquiries

@simonheathsticks
@carvingcountryman
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Get audience breakdown
Followers
13.2k
Fake followers
13.52%
Engagement rate
2.57%
Average Reel plays
15.8k
Audience gender
female
18.82%
male
81.18%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
80.26%
United States
3.56%
Ireland
2.54%
Australia
1.78%
Spain
1.66%
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12. Tiffanie Darke

United Kingdom

Luxury, fashion, sustainability 🍃It's Not Sustainable Substack 🍃Rule of 5 campaign 🍃Co-founder @agora.ibiza

@tiffdarke
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Get audience breakdown
Followers
12.8k
Fake followers
22.45%
Engagement rate
2.52%
Average Reel plays
4k
Audience gender
female
80.47%
male
19.53%
Top performing Reels
  1. Wrote about France's groundbreaking legislation against fast fashion for @guardian today. The Lower Parliament voted unanimously for a fine of up to €10 per fast fashion garment and a ban on advertising on Thursday. This is a seismic piece of legislation designed to protect companies that make quality products from quality materials. Like smoking, drink driving and plastic bags, France thinks fast fashion is a danger to societal health. Gripping stuff! Link in my Stories @federationdupap @yannrivoallan @fannymoizant @viollandannececile
    1.5k
  2. Ready for Rule of 5 in 2024? It's great to have you here! It's been such a lovely experience travelling with all my Rule of 5 friends this last year, I couldn't possibly look back. Instead, I'm really looking forward to doing it with all of you again - only better this time. Quick reminder of the guidelines on these slides, but please remember they are just a guide. This is your challenge, it's important it's right for you, your needs and where you are in life right now. Having completed the challenge last year I can assure you it really is worth it, on so many levels. It resets your shopping habits, refreshes your relationship with fashion, deepens your relationship with style, saves you money (yes!), introduces you to creativity - and it helps the fight against climate change. I'm sure I don't need to tell you fashion is responsible for 8-10% of the world's emissions, has a huge waste problem clogging up deserts, seas and frankly any part of the world we can find to ship to, and is encouraging consumption at a rate far beyond that which the world's resources will allow. What's great about this challenge is that it is something we can all do, it is enjoyable and revealing and if enough of us do it, it could change the current trajectory we are on. So give it a go! Your wardrobe (and your happiness levels) will thank you. Do subscribe to the newsletter via link in bio as the first bulletin will be going out tomorrow, with lots more detail (don't worry, it's not that complicated). #ruleof5 #sustainablefashion #2024
    1.1k
  3. Thankyou so much @katiecouric for spotlighting my new book, helping us rethink our relationship between luxury and sustainability. Book is out September 4th but already so much excitement! It's so amazing to be playing in America again, I admire so much the ambition and passion that runs through everything and honoured to be included. There are some truly inspirational pockets of media sharing progressive and engaging coverage of the issues and Katie and @katiecouricmedia is one of them. Sign up to Katie's newsletter for more (link in my Stories and What to Wear Highlights) And thank you too to the phenomenal team at @broadleafbooks
    923
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
71.23%
United States
10.72%
France
2.45%
Italy
1.93%
Ireland
1.43%
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13. Martina Spetlova

United Kingdom

unexpected juxtapositions⚡️big believer in transparency | craftsmanship | innovation | alumni @sarabandefoundation member of @trashclubhub

@martinaspetlova
@martina.spetlova
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Get audience breakdown
Followers
11.9k
Fake followers
19.15%
Engagement rate
19.4%
Average Reel plays
1.5k
Audience gender
female
72.09%
male
27.91%
Top performing Reels
  1. DEMAND TO KNOW ♻️ So proud of this installation on the 3rd floor Designer Gallery @theofficialselfridges designed and curated by @matthewneedhamstudio the stricture is made using repurposed materials and reimagines the process of our weaving. Salvaged wood found throughout London is adorned with upcycled paint, providing an ambient backdrop to the selection of jackets and coats exclusive to the store. ♻️💚💚
    4.1k
  2. beautiful @gessicakayane in Paris for #Couture shows wearing out patchwork #handwoven #coat 🖤❤️🌸 #LookingAmazing #metal-free-leather #transparency #ethical
    661
  3. Powerful work by local artists, city workers and volunteers who have painted a massive tribute to BlackLivesMatter on the street leading to the White House in Washington, D.C. The message features bold, yellow letters that span more than a block of 16th Street. Mayor #MurielBowser commissioned the banner-style piece ahead of the weekend protests, and officially renamed “Black Lives Matter Plaza” the area in front of Lafayette Square. @BlkLivesMatter @MurielBowser @Mayor_Bowser 📸 by @_rickyclarke @therealbettychu. Reposted from @artobserved
    573
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
22.75%
United States
18.48%
Italy
5.09%
France
4.11%
Czech Republic
3.23%
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14. Gabbey | Gloucester

United Kingdom

📍Gloucester, Gloucestershire 👱🏼‍♀️👦🏻 Lily & Joseph’s Mum 🧘‍♀️ Wellbeing ♻️ Sustainability Previously @heyitsgabbey

@heyitsgabbey
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Followers
11.5k
Fake followers
14.54%
Engagement rate
16.19%
Average Reel plays
1.8k
Audience gender
female
90.77%
male
9.23%
Top performing Reels
  1. Just a rabbit playing with his favourite ball ⚽️ 🌞
    8.6k
  2. If you’ve been here a while, you’ll know that I don’t have any bottom teeth and wear a denture (long story short, I had them taken out before finding out how much implants cost 👀 👀 👀 That metal tongue bar you think looks cool is going to cost you 👅) Joseph has lost both of his bottom baby teeth this week and now we are matching 💁🏻‍♀️🤣🤣🤣🤣 Isn’t Joe a lucky man, I’m so attractive showing my gap for the gram 🤣🤣🤣🤣
    373
  3. “The world is shaking. We are tumbling from one crisis to the next, and the environment is increasingly under threat. While politicians argue endlessly, indulging in a power game that mainly produces losers, we are left balancing on the threshold of our future – vulnerable, and desperate for a grip.” Music by Davide Bellotta, iET
    353
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
48.89%
United States
25.25%
Canada
3.74%
India
2.9%
Australia
2.14%
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15. Andrea Thompson

United Kingdom

Former Editor in Chief @marieclaireuk Journalist | Speaker | Consultant 2025 Chair & Current DEI @_bsme Women’s Empowerment, Fashion, Sustainability

@andreacanwrite
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Followers
8.7k
Fake followers
19.1%
Engagement rate
3.38%
Average Reel plays
6.3k
Audience gender
female
79.65%
male
20.35%
Top performing Reels
  1. ⚡️So excited to introduce our latest #WomenInSport joint cover stars @teamgb athletes @daryllneita and @laviai⚡️ As a lifelong runner and avid athletics fan, it was such a joy to meet them earlier this month at the track in Lee Valley for our shoot - I can’t wait to see them competing in a few days time! I’ve met quite a few cover stars in my time but there is something uniquely inspiring about elite athletes like these two, whose dedication, resilience and sheer uncompromising drive to win is so beautifully matched by their humility and brilliant sense of fun (✨swipe ➡️for some BTS of the day!✨) Read the brilliant interview by @allyyhead and the rest of the issue including a special report about the record number of mums competing at the Olympics this year, an investigation into the lack of gender equality in sports research, key fashion moments from Olympics past, plus how to train like an Olympian and much more. Thanks to the small but mighty creative team below and fantastic MC contribs and writers for your hard work. 🙏🏽 Credits: Photographer and Film Director: @rebecca.munroe Editor In Chief: @andreacanwrite Words: @allyyhead Design: @anaospinatejeiro Stylist: @sofiapizah Social: @dionnebrighton Hair: @thehair.co Make-up (Lavia): @teresa.makeup Make-up (Daryll): @lucyfreemanmakeup Accompanying content @sofiapizah @annabartterwrites @abbi.le.henderson @mischasmith With thanks to: Adidas #WomenInSport #MarieClaireUK #DaryllNeita #LaviaiNielsen #Olympics2024 #TeamGB
    748
  2. Our latest Fashion Issue featuring coverstar @traceeellisross ✨ Really loved meeting the actor, entrepreneur and all round powerhouse when we shot her a few weeks ago in a London townhouse. Such incredible energy! 🙌🏽 In her interview with the brilliant @basmakhalifa she opens up on everything from walking the Thierry Mugler show aged 19 alongside her mother Diana Ross to becoming an award-winning actor and hugely successful businesswoman. She also reveals how a single-minded vision to stay true to her values and unapologetically herself has shaped her success -thanks to some advice early on from @naomi about how to say 'no'. Love this shoot! Thank you so much to the very talented team. 🙏🏽 This and more great fashiondropping all month over on @marieclaireuk - via link in bio. Talent #traceeellisross Editor in Chief @andreacanwrite Photographs @andrewyee_photo Styling @marcoantoniostylist Creative Director @lilyrussobah Editor @sunileo86 Art Editor @anaospinatejeiro Interview @basmakhalifa Makeup @lisastoreymakeup Hair @jamescatalanohair Videographer @rebecca.munroe Social Media @dionnebrighton, @maggie.joyner Producer @clarelazaro Digi Tech @georgiafaywilliamz Assistants @emmaalisonseery (styling) @wilbertlati, benedict_moore (photography)
    686
  3. The BSME is delighted to announce Andrea Thompson, editor-in-chief at Marie Claire, as its 2025 chair, succeeding Gideon Spanier, UK editor-in-chief at Campaign. Andrea will be supported by vice-chairs Dan Green, editor, The Week Junior Science+Nature, Cliff Joannou, editor-in-chief, Attitude and Rolling Stone UK, and Laurence Mozafari, editorial director - Youth Audience, at Reach. Chris Lupton, creative director at Empire has taken on the role of executive creative director: design & innovation. Together they lead the committee of up to 18 leading British digital and print magazine editors, editorial directors and art directors who run the society, judge its journalism awards and plan its annual programme of events. Gideon Spanier will remain within the committee. “I’m delighted to be named as chair of the British Society of Magazine Editors for 2025, an organisation that has championed editorial excellence for 46 years,” said Andrea. Hit the link in our bio to read Andrea’s full statement and more 🔗 Photos: @davidcotterproductions
    512
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
73.28%
United States
6.93%
France
2.93%
Spain
1.26%
Italy
1.08%
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16. Bella + Frank

United Kingdom

🍃♻️Conscious children’s clothing for 2-12, designed to inspire & empower young adventurous minds♻️🍃 - WORLDWIDE DELIVERY #SustainabilityHomegrown

@bellaandfrank_
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Followers
4.9k
Fake followers
19.65%
Engagement rate
1.05%
Average Reel plays
-
Audience gender
female
90.65%
male
9.35%
Top performing Reels
  1. 🔜We will soon be releasing new styles from our limited collection: Insectarium. And as you may know good ideas grow when they are shared! Did you sign up to know more about our upcoming launches? . . . . . #madeinuk #brighton #london #kidsroom #sustainableclothing #gotscertified #ethicallymade #motherdaughter #dogsofinstagram #doglovers
    369
  2. 🍀We aim to create a space for children along all areas of the gender spectrum by promoting a culture that encourages kids to express themselves in gender non-conforming ways and designing clothes that are not gender labelled. ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ #BellaAndFrank #sustainabilityhomegrown #organicchildrensclothes #sustainable #ecofriendly #sustainableliving #organickidsclothes #sustainblefashion #sustainability #environment #sustainablefuture #Instasustainable #childrensclothes #kidsfashion #kidsclothing #organiccotton #recycle #parenting #lovedclotheslast #slowfashion #unisex
    222
  3. By creating products that are seasonless and long-lasting, we aims to break with the traditional fashion calendar. The seasonal calendar pushes for overconsumption, waste and a relentless need for speed, which now characterizes the fast fashion industry. Our garments can be worn any time of the year, anywhere in the world, with consideration for the environment was for us an obvious choice to make in the current climate 🌎. . . . #BellaAndFrank #sustainabilityhomegrown #organicchildrensclothes #sustainable #ecofriendly #sustainableliving #organickidsclothes #sustainblefashion #sustainability #environment #sustainablefuture #Instasustainable #childrensclothes #unisex #kidsclothing #organiccotton #winterwear #parenting #slowfashion #lovedclotheslast #reuse #recycle
    190
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
74.78%
United States
6.12%
Australia
1.79%
Spain
1.57%
France
1.47%
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17. Lottie

United Kingdom

Sustainability, motherhood and Margate

@slow_fashion_lottie
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Followers
4.4k
Fake followers
14.55%
Engagement rate
3.61%
Average Reel plays
2k
Audience gender
female
93.07%
male
6.94%
Top performing Reels
  1. THE DRESS PART 1 - The search There are so many details about our wedding that I want to share with you but let’s start with the one thing I know you’re probably most interested in: THE dress. I always knew I would enjoy the dress search and had imagined wearing vintage. Maybe an Ossie Clark number? Or Laura Ashley… I had plans to do a lot of vintage shops and sales for my dress and my MOHs dresses but naturally, like with so many things, Covid had other plans. It was a classic case of feeling it was too early to start searching, and then suddenly being thrust into a lockdown with only the internet to help. I decided quite early on that I wanted some colour in there. I had visions of getting married in an Orangery and wearing a floral embroidered dress. I started the search on Pinterest and found what could only be described as my dream dress. I figured it was something that was made years ago, would be way out of my budget and probably made in horrible conditions for a bridal shop the other side of the world. Continued in comments
    622
  2. 22.05.21 💛 you a thousand times 🦋
    614
  3. 2 weeks of marriage 💕🌸🦋forever to go 🌞🌻🌱
    425
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
68.95%
United States
9.65%
Australia
2.23%
Ireland
2.2%
France
1.73%
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18. Jamie Farndale

United Kingdom

🌱Sustainability Ambassador @scotlandteam 👨‍🎓Sustainability Student @cambridgeuniversity 🇬🇧 GB 7s 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scotland 7s 🏰 Edinburgh Rugby 📍London

@farndalej
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Followers
3.7k
Fake followers
18.2%
Engagement rate
5.24%
Average Reel plays
-
Audience gender
female
33.93%
male
66.07%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
65.16%
United States
5.57%
France
3.12%
Australia
2.82%
China
2.38%
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19. Bethany • Sustainability 🌿

United Kingdom

24 | London | UK ✎ BA Hons Sustainability & French ❀ Sustainable living • Eco conscious ❊ Less waste ♻️ More plants 🌱

@bethany_eco_
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Followers
3.5k
Fake followers
11.47%
Engagement rate
4.87%
Average Reel plays
1.8k
Audience gender
female
82.56%
male
17.44%
Top performing Reels
  1. 🌿🌿 . . . . . #sustainable #sustainablelifestyle #ecofriendly #lowwaste #lowwasteliving #zerowaste #reducereuserecycle #ecoswaps #consciousliving #ecohacks #plants #greengifts #plantshop #greenyourhome #plantlove #giftideas #indoorgarden #moodboost #positivity #positivevibes #plantlovers #plantdecor #houseplantsofinstagram #indoorjungle #secondhand #buysecondhand #choosesecondhand #secondhandfirst
    433
  2. What are your go-to bathroom products? 🧼 🛀 ‼️😱 Did you know aerated shower heads combine water with air to create larger drops of water, giving the same shower experience whilst using up to 50% less water!!! 💦 Here are my go-to products: •Aerated shower head 🚿 •2in1 shampoo and conditioner bar from @zerowastepath 🧼 •Bar soap for the shower from @dove •Pink clay facial bar from @tzoneuk •Second hand soap dispenser, currently refilling with Grassy green tea hand soap from @deterdraft 🧴 •Face moisturiser and toner from @upcirclebeauty •Reusable swab from @shop_sensibly •Bamboo toothbrushes from @georganics and somewhere else 😂 •Mouthwash tablets from @georganics 🦷 •Lavender, tea tree and orange deodorant from @sagenaturalskincare 🍊 •Curcumin crystal deodorant from @nativeunearthed 💎 . . . . . #refillrevolution #reducehomewaste #sustainable #sustainablelifestyle #ecofriendly #lowwaste #lowwasteliving #zerowaste #reducereuserecycle #ecoswaps #consciousliving #ecohacks #environment #lessplastic #saynotoplastic #myecojourney #smallbusiness #supportsmallbusinesses #reuseable #reusable #ecobathroom #ecobeauty #ecobeautyproducts #naturalbeautyproducts #shampoobars #soapbars #bambootoothbrush #savewater #lesspackaging #greenerchoices
    419
  3. Do you agree?? 💚 . . . . . #sustainable #sustainablelifestyle #ecofriendly #lowwaste #lowwasteliving #zerowaste #reducereuserecycle #ecoswaps #consciousliving #ecohacks #environment #lessplastic #saynotoplastic #myecojourney #ecoquotes #environmentquotes #savetheearth #saynotolandfill #avoidwaste #oceanconservation #climateaction #sustainabilityquotes #worktogether #savetheplanet #positiveaction #worldquotes #collectiveaction #positivequotes #positivity #greenquotes
    344
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
49.26%
United States
18.03%
Australia
4.29%
Canada
3.69%
India
2.96%
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20. Margot Carone

United Kingdom

🍏 Slow Food + Nutrition 🌳 Recipes + Tips + Sustainability 🌎Culinary explorer + Food traditions 🌊 Advocate of the Mediterranean diet & lifestyle

@margots.kitchen
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Followers
3.2k
Fake followers
22.7%
Engagement rate
3.36%
Average Reel plays
1.1k
Audience gender
female
66.44%
male
33.57%
Top performing Reels
  1. Another year, another majestic and festive stalk of Brussels Sprouts to enrich our Xmas lunch. Every year I channel a bit of Carmen Miranda spirit before cooking them💃🏻. Wishing you all a Chica Chica Boom of Merry Christmas and a new year full of happiness, good health, peace and dreams coming true. 🎄🎊🍾🥂❤️😘 . . . . . . . #margotskitchen #insearchofgoodfood #homemade #merrychristmas #brusselsprouts #festiveseason #chooselove
    414
  2. Fig, tomatoes and mozzarella di bufala salad with sherry vinegar, sumac and thyme leaves dressing. Superb! A seasonal and nutritious plate providing very good dietary fibre and phytonutrients. My garden this year has been supplying me with beautiful plump tomatoes 🍅. Very satisfying to cook from garden to table ☺️. For recipe, click link on bio. . . . . . . #margotskitchen #insearchofgoodfood #homemade #seasonal #fig #tomato #mozzarelladibufala #nutrition #guthealth #dietaryfibre #instafood #thefeedfeed
    408
  3. Off the beaten track...If you happen to be in Portugal and are passing by São Martinho do Porto, near Nazaré, I would recommend a walk to the top of the town and a stop for a cafezinho (espresso) and pastel de nata (custard tart) in Concha pastelaria. It’s a small hidden gem in town where all the vovós 👵🏼, vovôs 👴🏼and local villagers go to. The freshly made organic bread - you have a choice of spelt, plain rye or rye with seeds - makes a wholesome sandwich. The custard pie made from dark yellow egg yolks are one of the best we’ve had. The price was also a nice surprise. A ham and cheese sandwich on organic bread costs €1.50! 👍🏼 According to a regular customer, it can be very busy at weekends. . . . . . . . #margotskitchen #insearchofgoodfood #offthebeatentrack #conchapastelaria #portuguesefood #custardpie #pasteldenata #portugal #simplelifehappylife #simplelife #foodandtravel #traveldiaries #travelwriter #instafood
    399
Engagement rate benchmark
  • Median
Audience location by country
Brazil
30.53%
United Kingdom
25.12%
United States
11.82%
Italy
2.42%
Australia
2.21%

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