Top 20 British Sustainability Influencers on Instagram (Apr 2026)

We found 145 sustainability Influencers in United Kingdom
These influencers mention 'sustainability' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
04/22/2026
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1. Rada Scott | imperfect sustainability 🌿🇬🇧

United Kingdom

homemade inspo | green living tips | sustainable style | garden DIYs | plant based eats ✨ small actions, lasting change! 🌿 ✉️ ecowithrada@gmail.com

@ecowithrada
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Get audience breakdown
Followers
69.5k
Fake followers
11.31%
Engagement rate
1.09%
Average Reel plays
2.6k
Audience gender
male
19.82%
female
80.18%
Top performing Reels
  1. DIY White Clay-like Christmas Ornaments 🎄 Perfect to decorate your tree, home, or add that special touch to your gift wrapping 🎁. These ornaments are flawlessly beautiful, smooth, and white as snow—and the best part? They’re super cheap and easy to make! ❄️ These are made with just baking soda, cornstarch, and water. You will need: • 270g baking soda • 70g cornflour • 180ml water • A few drops of essential oil (optional) Method: 1️⃣ Mix baking soda and cornflour in a pot. Add water and stir until the mixture is smooth. For an extra touch, add a few drops of essential oil. 2️⃣ Cook over medium heat, stirring constantly for about 5 minutes or until thickened. Be careful not to overcook—it should feel like play dough! 3️⃣ Cool the mixture by transferring it to a plate. Let it reach room temperature. 4️⃣ Knead the dough on a work surface dusted with cornflour. If it’s sticky, add more flour. The dough should be pliable but not sticky or crumbly. 5️⃣ Roll out the dough to about 5mm thick. Use evergreen branches or other natural objects to create textured prints. 6️⃣ cut out shapes using cookie cutters and remember to make holes for hanging. 7️⃣ Bake on the lowest setting (80°C) for 40 minutes. Turn the ornaments over and bake for another 30 minutes to prevent cracks. Will you try making them? If you enjoyed this post, follow for more eco-friendly ideas! 💚 #ecofriendlychristmas #ecocraft #diyclay #diyornaments #sustainablechristmas #handmadechristmas #christmasdecor #festivevibes #lowwasteliving #plasticfreeliving #wastefreeplanet #naturalchristmasdecor
    18.9k
  2. These adorable seed bombs are so easy to make and perfect as gifts! ✨ How to Make Seed Bombs: 1️⃣ Tear paper into small pieces 2️⃣ Soak in water for 15 minutes 3️⃣ Blend into a pulp 4️⃣ Squeeze out excess water 5️⃣ Sprinkle in your seeds 6️⃣ Fill your molds 7️⃣ Dab off extra moisture 8️⃣ Let dry in the mold for 2-3 days 9️⃣ Pop them out once fully dry! Now they’re ready to plant! Who would you gift these to? 🌱💚 #DIYSeedPaper #diygift #EcoFriendlyCrafts #SustainableLiving #UpcyclingIdeas #HandmadeGifts #PlantablePaper #DIYProjects #CraftWithLove #savethebees #easycrafts #easycraftsforkids #craftidea #recycle
    17k
  3. Nourishing Winter Hand Cream with Only 3 Ingredients! Save this tutorial—it’s one of my all-time favorites and so simple to make! This makes a perfect zero-waste, homemade gift 🎁 Ingredients: • 150g Shea butter • 60 mil Sweet almond oil (or substitute with coconut oil) • 60 mil Calendula oil (or use jojoba oil instead) • Optional: • 5 drops Vitamin E oil • 20 drops Lavender essential oil • 20 drops Eucalyptus essential oil Note: This recipe is richer and oilier than store-bought hand creams, which I personally prefer for my dry skin. However, if you’d like a less oily version, you can reduce the oil quantities to : 35 ml of sweet almond oil and 35 ml of calendula oil. Instructions: 1️⃣ Melt the shea butter and oils together using a double boiler. 2️⃣ (Optional) Add essential oils and mix well. 3️⃣ Chill in the freezer for 1 hour or overnight in the fridge until firm. 4️⃣ Whip into a silky, creamy texture using a hand mixer. 5️⃣ Transfer to a jar, label it, and it’s ready to use or gift! No water means no preservatives needed, and it has a shelf life of 1 year. This simple DIY is perfect for moisturizing dry winter skin! Have you tried making your own hand cream? If not, you should—it’s a game-changer! Follow for more easy and sustainable tutorials 💚 #ecofriendlychristmas #ecochristmas #reducereuserecycle #reducereuse #reduceplastic #sustainablechristmas #handmadewithlove #lowwasteliving #ecofriendlyliving #ecoliving #sustainabletips #sustainableliving #plasticfreechristmas #ecomum #wastefreelife #wastefreeliving #naturalskincare #diyskincare #toxicfreeskincare
    16.6k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
37.45%
United States
27.04%
Canada
4.82%
Australia
4.02%
Germany
3.04%
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2. Natalie Davies

United Kingdom

🌍Sustainability advice for busy people 🌱Realistic Zero Waste living 💛Social justice = Climate justice 🌿Always learning 🎓NHS Doctor ➕Christian

@zerowastedoc
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Get audience breakdown
Followers
38.2k
Fake followers
20.76%
Engagement rate
1.37%
Average Reel plays
11.3k
Audience gender
male
8.78%
female
91.22%
Top performing Reels
  1. I’m at work for you, please stay home for me! I don’t do personal stuff here but normal went out the window last week. I’m Natalie and I’m an obstetrics and gynaecology trainee (ladies and delivering babies) which I have wanted to do since year two of Med school. But due to the Pandemic I am getting pulled off my dream training program to work in Intensive Care. NHS workers are sacrificing so much for you at this time: From moving into hotels away from vulnerable loved ones so they can still work, to working massive overtime, to putting their training on hold, and cancelling leave to work. Mandatory exams we have revised for have been cancelled, and promotions and training experiences are delayed. These sacrifices will affect our careers for years to come. If we survive. Because yes, we are also putting our lives on the line. I’m watching more of my colleagues get sick every day. Doctors have, and will die from an infection they could have been shielded from if they had chosen another job. And some will not recover. The outlook is terrifying. I am scared. The current restrictions (next slide) are not a list of actions that you can “get away with”. Although you can buy food, you should do this as infrequently as possible. You do not need to go outside every day especially if you could go a lazy Sunday without going outside normally. If you can exercise inside - then do that! Key workers are all making huge sacrifices, so don’t just do the bare minimum. Do everything in your power to go out as little as possible. Every time you go out you’re potentially causing a tidal wave of infection cases that will swamp our hospitals. In less than two weeks all our ventilators will be in use. So the people you infect today when they get sick in two weeks? They may not get a ventilator if they need it. That could be your friend or family member. That’s the honest, horrifying truth. We cannot work from home, and we wouldn’t ask to. WE DON’T NEED YOUR PRAISE OR FREEBIES! We just want you to STAY HOME as much as possible! Its hard, but not as hard as what is to come if you don’t. Please call out anyone you know flaunting the guidance. But just mainly #stayhome!
    3.5k
  2. Environmental justice isn’t possible without social justice! This is something that I think a lot of us don’t realise when we start to care more about the environment. But the reality is you can’t care for the environment, if you only care for the environment! All humans have intrinsic needs, like for food, shelter, safety, financial security etc. and until these needs are met they likely won’t have the capacity to care about more complex needs like a global climate crisis. Yes the climate crisis affects us all, but our brain simply works by prioritising the most immediate and essential needs first. So we actually can’t expect people to care about the planet’s health unless we make sure their basic needs are met first. This means that whilst campaigning for environmental policies, we also need to campaign for social justice issues like: - Housing for people without homes - A universal basic income - Fair taxation of billionaires and corporations - The right to healthcare and education - An end to racial oppression - Ending poverty and hunger - Stopping modern day slavery and trafficking Until every individual has their basic needs met we cannot expect them to have the capacity to join the fight for the climate, so our environmental work must go hand in hand with a fight for social justice. The more we care for others the more we can all care for our world. We cannot care for the planet, by caring for the planet only! #Zerowaste #zerowastelondon #zerowasteuk #zerowastehome #goingzerowaste #ourplanetourhome #zerowastecollective #plasticfree #plasticfreeliving #wastefreeplanet #refusereducereuserecycle #reducewhatyouproduce #zerowasteliving #choosetorefuse #refusesingleuseplastic #iamzerowastecommunity #zerowastechristian #socialjustice #environmentaljustice
    2.9k
  3. Everyone can do their bit to make food last longer! Now you may not have a garden, or a balcony to grow food, or you may be living in a shared or studio apartment with very little space but there’s still ways you can make food last longer and thereby saving you money and avoiding food waste! (Also avoiding trips to the supermarket during lockdown) Some simple tips include: 🍏Keeping spring onions and cut hers in water like flowers 🍋Dry herbs if you think you won’t get to them in time, or freeze them in oil 🍊Freeze soft fruits that are going squishy and use them later in smoothies or crumbles 🥭Have a go at pickling or preserving veggies to make them last longer 🍑Check your fridge is at the right temperature (<5°C) to avoid spoilage 🍎Resurrect wrinkly carrots and parsnips buy soaking them in water overnight What tips do you have to make food last longer? #Zerowaste #zerowastelondon #zerowasteuk #zerowastehome #goingzerowaste #ourplanetourhome #zerowastecollective #plasticfree #plasticfreeliving #wastefreeplanet #refusereducereuserecycle #reducewhatyouproduce #zerowasteliving #choosetorefuse #refusesingleuseplastic #iamzerowastecommunity #zerowastechristian #foodwaste
    2.2k
Engagement rate benchmark
  • Median
Audience location by country
United States
23.16%
United Kingdom
22.3%
Australia
6.43%
Canada
5.06%
Germany
4.14%
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3. Cydney

United Kingdom

BSc Wildlife Conservation 🌱 sustainability, clothing care, slow/vintage fashion 🤎 bigger on TT ✉️ cydneybiz.214@gmail.com

@cydney2149
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Get audience breakdown
Followers
30.4k
Fake followers
18.2%
Engagement rate
2.99%
Average Reel plays
38k
Audience gender
male
3.16%
female
96.84%
Top performing Reels
  1. This is one of the easiest ways to be more sustainable! We’ve all got that drawer full of random, tangled cables we never use, but instead of letting them gather dust, you can turn them into something valuable. The copper and other precious materials inside our old cables can be reused again and again for vital things like phones, transport, clean energy and even medical equipment. That’s why this year I’m joining the @recycleyourelectricals Great Cable Challenge. It’s easy to take part, I’ve bagged my old cables up and dropped them off at a recycling point. Bag them up, find your nearest drop-off (link in bio) and join me and millions of others across the UK taking part. Now it’s your turn! #GreatCableChallenge #EWasteDay #RecycleYourElectricals #DontBinItBagIt #AD
    909
  2. Sometimes you have to invest some time in vintage clothing. I find a lot of great vintage - but it is very rarely perfect. Almost every single vintage item I have bought I have repaired, altered or restored in some way. You just have to see the vision! Slow fashion, vintage fashion, clothing care, vintage finds, wool care, clothing restoration, vintage clothing, sustainable fashion, sustainability
    -
  3. How I do subtle repairs on delicate clothing! From someone who buys a lot of antique and vintage clothing - this is the best way I have found to repair/reinforce clothing in the most undetectable way 🙌🏼 if you have any questions, drop them in the comments and I’ll try my best to answer them! #slowfashion #vintagefashion #clothingrepair #clothingcare
    -
Engagement rate benchmark
  • Median
Audience location by country
United States
34.91%
United Kingdom
17.87%
Canada
7.54%
Australia
6.19%
France
2.84%
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4. Nadja Swarovski

United Kingdom

Chevaliere des Arts et des Lettres 🇫🇷💫Re-Gen-Er-Ation, Sustainability, 🌎Fashion, Jewelry, Art, Architecture, Design President: Fashion Council Germany

@nadja.swarovski
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Get audience breakdown
Followers
25.1k
Fake followers
30.42%
Engagement rate
1.42%
Average Reel plays
2.9k
Audience gender
female
71.89%
male
28.11%
Top performing Reels
  1. One of the jewels of Austria’s incredible cultural heritage. An evening of the most outstanding performances of music, song and dance! #wieneropernball #wienerstaatsoper #opernball #viennastateopera
    25.7k
  2. Happy Anniversary, Rups!! That day, 22 years ago, seems like yesterday …… 💫💫🌸🌸💕💕it’s been an amazing journney and great adventure! Thank you for your love and support - and those 3 amazing kiddos! ❤️💕💖😍🥰
    996
  3. R.I.P my dear Iris, @iris.apfel! It has been a joy and a privilege to have known and worked with you! You were always so positive, funny, cheeky, full of creative ideas! Your enthusiasm for life, people, style and fashion was immensely contagious! You will be missed but indeed you leave a huge mark and legacy behind! 🙏🏻🙏🏻🙏🏻💗💗💗💫💫💫
    688
Engagement rate benchmark
  • Median
Audience location by country
United States
20.4%
United Kingdom
12.95%
Italy
6.86%
France
5.19%
Austria
4.78%
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5. Claudia Moloney-MacDonald

United Kingdom

🌹England Rugby | Exeter Chiefs 🌍 Sustainability Ambassador, @pe__solutions 🏎️ @bydsouthwest 🤝 📝 matt@talentathletegroup.co.uk Blog: ‘Let's Talk 1%'

@claud_macdonald
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Get audience breakdown
Followers
20.9k
Fake followers
11.82%
Engagement rate
3.45%
Average Reel plays
20.4k
Audience gender
male
30.48%
female
69.52%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
78%
United States
3.95%
Ireland
1.97%
France
1.52%
United Arab Emirates
1.37%
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6. Gemma Boucher | Wine Writer & Communicator

United Kingdom

🍇 Wine Writer, Communicator & Geek 🥂 Reccomendations, 🍴Food Pairings, 🌱 Sustainability 🎓 WSET Diploma Candidate 📍Leicestershire countryside🦉

@gemmaboucherwine
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Get audience breakdown
Followers
18k
Fake followers
38.46%
Engagement rate
1.38%
Average Reel plays
3.8k
Audience gender
male
41.59%
female
58.41%
Top performing Reels
  1. From pioneering Champagne innovations to modern wine education and advocacy, these women have helped shape how the world understands wine today. Featuring: Jancis Robinson Jane Anson Queena Wong Anne-Claude Leflaive Madeline Puckette Madame Clicquot Who are the women in wine who have influenced or inspired you? #wine #womeninwine #internationalwomensday
    2.4k
  2. Delicious or blasphemous? 🍷🍴 Barolo with prawn, chilli, tomato and garlic linguine. An unconventional pairing, perhaps, but sometimes how you cook is just as important as what you cook. Sautéed in olive oil and butter with garlic, chilli and cherry tomatoes, the prawns take on depth, sweetness, acidity and spice. 🍅🌶️🧄 Here, Nebbiolo’s structure balances rather than overwhelms. The wine’s acidity mirrors the tomato, and in this aged example the tannins have softened, adding nuance rather than grip. What do you think?
    2k
  3. Hospices de Beaunes: the Auction, the Wines and the Tasting! 🍷 The Wines: The Hospices de Beaune vineyards encompass over 60 hectares across Burgundy’s prestigious Côte de Beaune and Côte de Nuits.   The auction features 51 cuvées produced by the domaine des Hospices de Beaune,  with an impressive 80% sourced from prestigious Premier Cru and Grand Cru vineyards. 🍇 2024 Vintage: A milestone vintage for the right and, sadly, wrong reasons. The good news is that 2024 marks the complete conversion of the estate to organic farming, a project that has been seven years in the making. Organic viticulture is challenging at the best of times in Burgundy, but 2024 was a particularly tricky year of blood, sweat and a lot of mildew. The wet growing season led to intense mildew pressure; however, through constant vigilance in the vineyard, grapes were generally healthy with very little botrytis (rot).  Reds suffered more than whites, with significantly less rain in the  Côte de Beaune, where most Chardonnay is grown, compared to the Côte de Nuits, predominantly planted with Pinot Noir. The most successful wines I tasted were elegant, fresh and poised, with some of the best examples coming from Pommard, Volnay, and Meursault. 🙋‍♀️ Tasting the Wines Before the Auction: Tasting the wines before the auction is an essential part of the experience, offering bidders a unique opportunity to assess the cuvées firsthand. While a tasting booklet provides tasting notes and auction estimates, nothing compares to experiencing the wines directly - especially if you’re planning to bid on a barrel. The tasting takes place on the Saturday and Sunday morning of the auction weekend in the stunning, historic cellars of the Hospices de Beaune. Samples are drawn straight from the barrel, each offering a snapshot of the wine’s potential! #hospicesdebeaune #beaune #burgundy #wine #mersault #volnay #aloxecorton #puligny #montrachet #chassagne #chassagnemontrachet #pommard #burgundywine @domaine_hospicesdebeaune @winesofburgundy
    2k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
45.34%
United States
15.19%
Australia
3.29%
Germany
2.88%
Spain
2.52%
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7. Francesca Kennedy Wallbank

United Kingdom

💧 Founder of @h2osqd 💚 Sustainability consultant 📩 hello@h2osqd.com

@cheski.kw
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Get audience breakdown
Followers
14.6k
Fake followers
20.95%
Engagement rate
5.95%
Average Reel plays
40.8k
Audience gender
female
39.94%
male
60.06%
Top performing Reels
  1. VODIFY your life ™️ ✌🏻 When you come up with some ace marketing then realise the @bbc now owns it.. Thank you for leading us to a win @nick.showering 🥂 #theapprentice #vodify
    3.5k
  2. Backstage antics from the @apprenticeuk You’re Fired show ✨ I created personalised @h2osqd water bottles for each of the panelists - I asked the @bbc if I could hand them out on the show but they wouldn’t allow me to as no-one had asked previously so there wasn’t a procedure in place!! A true business person takes EVERY opportunity they can to get their brand out there 💪 #theapprentice#h2osqd
    3.1k
  3. I leave with my head held high, without investment from Lord Sugar but with much more than that. I went into this process without a game plan instead, a sustainable business plan and the will to prove that I could put my absolute all into every task. It’s been the most surreal time of my life, from creating toothbrushes, games, V0DIFY and fishing in Cornwall, these are times I will cherish. And honestly, thank YOU all for your positive messages that I receive everyday, your support has helped me more than you’ll ever understand. I’m still on the look out for an investor for my business TheCarbonFootprintCo, someone who understands sustainable business and wants to grow a green future. So if that is you, then please do get in touch. Cheski x #theapprentice
    3k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
86.13%
United States
2.34%
Spain
2.11%
Ireland
1.36%
Australia
0.88%
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8. Simon Heath Sticks

United Kingdom

Unique and classically hand carved hunting/ walking sticks. Where traditional style, meets innovative sustainability. Click the link 👇 for enquiries

@simonheathsticks
@carvingcountryman
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Get audience breakdown
Followers
13.1k
Fake followers
13.51%
Engagement rate
1.35%
Average Reel plays
15.8k
Audience gender
female
18.82%
male
81.18%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
80.26%
United States
3.56%
Ireland
2.54%
Australia
1.78%
Spain
1.66%
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9. Tiffanie Darke

United Kingdom

Luxury, fashion, sustainability 🍃What to Wear: new book out September 🍃Rule of 5 campaign 🍃 Writer 🍃 Sustainability shopkeeper @agora.ibiza

@tiffdarke
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Get audience breakdown
Followers
12.6k
Fake followers
20.67%
Engagement rate
3.06%
Average Reel plays
3.1k
Audience gender
male
19.71%
female
80.29%
Top performing Reels
  1. Wrote about France's groundbreaking legislation against fast fashion for @guardian today. The Lower Parliament voted unanimously for a fine of up to €10 per fast fashion garment and a ban on advertising on Thursday. This is a seismic piece of legislation designed to protect companies that make quality products from quality materials. Like smoking, drink driving and plastic bags, France thinks fast fashion is a danger to societal health. Gripping stuff! Link in my Stories @federationdupap @yannrivoallan @fannymoizant @viollandannececile
    1.5k
  2. Ready for Rule of 5 in 2024? It's great to have you here! It's been such a lovely experience travelling with all my Rule of 5 friends this last year, I couldn't possibly look back. Instead, I'm really looking forward to doing it with all of you again - only better this time. Quick reminder of the guidelines on these slides, but please remember they are just a guide. This is your challenge, it's important it's right for you, your needs and where you are in life right now. Having completed the challenge last year I can assure you it really is worth it, on so many levels. It resets your shopping habits, refreshes your relationship with fashion, deepens your relationship with style, saves you money (yes!), introduces you to creativity - and it helps the fight against climate change. I'm sure I don't need to tell you fashion is responsible for 8-10% of the world's emissions, has a huge waste problem clogging up deserts, seas and frankly any part of the world we can find to ship to, and is encouraging consumption at a rate far beyond that which the world's resources will allow. What's great about this challenge is that it is something we can all do, it is enjoyable and revealing and if enough of us do it, it could change the current trajectory we are on. So give it a go! Your wardrobe (and your happiness levels) will thank you. Do subscribe to the newsletter via link in bio as the first bulletin will be going out tomorrow, with lots more detail (don't worry, it's not that complicated). #ruleof5 #sustainablefashion #2024
    1.1k
  3. Thankyou so much @katiecouric for spotlighting my new book, helping us rethink our relationship between luxury and sustainability. Book is out September 4th but already so much excitement! It's so amazing to be playing in America again, I admire so much the ambition and passion that runs through everything and honoured to be included. There are some truly inspirational pockets of media sharing progressive and engaging coverage of the issues and Katie and @katiecouricmedia is one of them. Sign up to Katie's newsletter for more (link in my Stories and What to Wear Highlights) And thank you too to the phenomenal team at @broadleafbooks
    923
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
71.52%
United States
10.51%
France
2.34%
Italy
2.08%
Spain
1.48%
profile picture

10. MATTHEW NEEDHAM

United Kingdom

🌱 Creative Director + Designer ♻️ Sustainability Lead @bafcsm @mafcsm @gdfcsm 💡 Co-founder + CD @trashclubhub

@matthewneedhamstudio
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Get audience breakdown
Followers
11.7k
Fake followers
23.35%
Engagement rate
1.29%
Average Reel plays
4.5k
Audience gender
male
40.37%
female
59.63%
Top performing Reels
  1. Our favorite creative sustainability expert @matthewneedhamstudio at the factory in Portugal where our Pelotas Ariel comes to life 🌱
    2.6k
  2. @matthewneedhamstudio in Portugal, where our iconic Pelotas Ariel is made.
    783
  3. GLASS MAGAZINE 50TH ANNIVERSARY FEATURE ♻️ Very grateful to be included in this line up of 25 UK innovators. On sale now. 🌍 @theglassmagazine Photographer @aaronjhurley Stylist @lilyrimr Groomers @nadiaaltinbas using @bumble, @111skin and @dysonhairpro and @nickibugs using @sundayriley for skin and @hairbysammcknightfor hair Retouch @jessicamchugh.retouching Photography assistant @ethanhumphries Styling assistant @olgapetrusewicz Special thanks to @yoyostudios Interview @imogenclark_ All clothing and accessories MATTHEW’S OWN #matthewneedham #matthewneedhamstudio #londonartist #upcycling #discoverartists #glassmagazine
    718
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
40.92%
United States
11.58%
France
5.57%
Italy
3.69%
China
3.21%

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11. Ellie Cannon | Scottish Lifestyle Blogger & UGC Content Creator

United Kingdom

✨Filming whatever brings me joy: food, travel, activities, sustainability, supporting local & more 💌 ecofriendellie@outlook.com 👩🏻‍💻 @thecannonagency

@ecofriendellie
@ecofriendellie
Check contact details
Get audience breakdown
Followers
11.6k
Fake followers
10.64%
Engagement rate
1%
Average Reel plays
2.6k
Audience gender
female
81.21%
male
18.79%
Top performing Reels
  1. If I was blessed to be your bestie, this is where I’m taking you around Edinburgh (obvs)
    1.2k
  2. How to live like an Edinburgh local 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Welcome to my new local business series where I teach you how to stop visiting the tourist traps and actually support the small businesses all over the city! This first volume covers about a 5-10 minute walk from Waverley Station - coffee/brunch, lunch and dinner 🍽️ If you’ve got a favourite local hidden gem next to Waverley comment it below and let’s help support local! How not to be a tourist in Edinburgh and make the most of your trip! Use this guide and you’ll never get stuck in the tourist traps. #edinburghcafe #edinburghlunch #edinburghrestaurant #edinburgh #supportlocal
    806
  3. BEST pakoras in Edinburgh 🌶️ | ad - invite 📍The Pakora Bar, Holyrood Rd This is a local spot that you should definitely check out! Family-run, food with passion and an affordable lunch deal that’s perfect for all! Let me know wha you think and follow for more recommendations ⬆️
    621
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
72.07%
United States
8.17%
Australia
1.85%
India
1.65%
Canada
1.44%
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12. Mark Shayler

Sustainability expert. Help big companies think small & small companies think big. 1/2 of ape. @manyreasonstobecheerful. Author. Qigong @theqigang ™️.

@markshayler
@markshayler
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Get audience breakdown
Followers
9.4k
Fake followers
17.81%
Engagement rate
1.24%
Average Reel plays
1.1k
Audience gender
female
59.5%
male
40.5%
Top performing Reels
  1. 21 on 21/12 Twenty One. Shining like the star she is. Life is numbers. Life is odds. Each of us had a 1–in-4 hundred trillion chance of being born. On a planet that had a chance of 1 in a million million of supporting life. The combination of astronomy, physics, chemistry and biology gives (according to Ilya Prigogine, chemist-physicist, recipient of two Nobel Prizes in chemistry) a chance of life forming of approximately zero. Zero chance of being here biologically on a planet that could support life (one in a million million), then winning the biological and genetic race to exist. Phew! Yet exist you do Mabel. More than exist, you thrive. Surrounded by others that have been pulled into your orbit to nurture or be nurtured. A dazzling winter star showing us the way. As the planet spins infinitum, as the star in the centre of our system continues to burn, as our solar system moves at 720,000 Km/hour though a Milky Way of 100 thousand million stars, all I know is that the equation of life is complex. But it’s also simple. Life equals love Mabel, and you give and receive both. Happy Birthday I’d retake all the decisions I ever took, experience all the things (even the hurty ones) I’ve experienced, go through everything all over again as long as you arrive again, shining and safe. I love you from every fibre of my being, from every bit of stardust that makes my biology, from every thought that is my mind and every strand of hope that clusters to make my soul. In all those numbers, against all those odds, through all of life’s twists, turns and eddy currents there is one certainty: that you are loved. Happy Birthday.
    290
  2. In a blink. It took one blink for the biology to create her (it wasn’t biology it was love, and it was longer than a blink). It took a blink for her to finally arrive (it didn’t it took 54 hours of labour, lots of gas and air, an emergency ambulance ride, and the most amazing mum). It took one blink for us to question “who left us responsible for another human” (I still wonder this). This little person filled the house and our hearts. Filled her lungs and her nappy. An amazing daughter, sister, mummy, friend. It took one blink for the tear to spill heavily over my eyelid and down my cheek as we held hands and crossed the road on her wedding day. A blink of an eye and she’s got her own family. A blink of an eye and she’s 31. Happy birthday Daisy, you were the gun that started our lives, in a blink.
    280
  3. Hurrah!! My son @maxthemenace and @ellareynolds17 got engaged! Life is sweet.
    273
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
68.96%
United States
9.64%
Australia
2.88%
France
1.44%
Spain
1.14%
profile picture

13. Dr. Jade McSorley

United Kingdom

Fashion, Sustainability and Responsible Innovation 🌎 @sustfash ♻️ @loanhood 📚 PhD @ucadoctoralcollege 🎙️ @fashforwardpodcast #voguebusiness100

@jademcsorley
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Get audience breakdown
Followers
6.8k
Fake followers
33.42%
Engagement rate
2%
Average Reel plays
1.8k
Audience gender
female
62.09%
male
37.91%
Top performing Reels
  1. whataboutism : responding to an accusation of wrongdoing by claiming that an offense committed by another is similar or worse 🎓 @twinbrett and @twinscott are bold when outing unethical and unsustainable practices within the fashion industry - but they’re not always met with a positive response, naturally 🙃 people will justify buying from fast fashion brands, whether it’s price points and accessibility or the fact that other brands are worse, the bottom line is that ✨brands✨ need to start making changes and quit putting the responsibility on consumers - until they do though, we can make better choices and shop less frequently to avoid overconsumption listen to our new podcast series hosted by @jademcsorley on Spotify, YouTube and Apple Podcasts - link in bio #sustainablefashion #sustainableclothing #veganism #fashionpodcast #podcastshow #futureoffashion
    31.5k
  2. When working as a model in the fashion industry, @jademcsorley was asked to shoot more and more product witnessing first hand how the industry was changing and overconsumption was becoming more prevalent. @rethink_rose finds out more about the fashion rental platform @loanhood from co-founder Jade Mcsorely ♻️👢🧥 Full episode on Clean Cut TV - 🔗 in bio #fashionrental #circularfashion #slowfashion #sustainablefashion #conciousfashion
    15.4k
  3. Our little boy Rue River Sawyer came into the world on 16th July 2025 🤍 words cannot describe the love, joy and completeness we are feeling right now
    892
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
42.82%
United States
14.61%
Germany
3.13%
India
3.1%
Japan
2.91%
profile picture

14. M I A - H I R A A N I🧚🏽‍♀️

United Kingdom

@duomodelmgmt ldn & edi🪩🪩🪩

@mia.hiraani
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Get audience breakdown
Followers
6.6k
Fake followers
19.57%
Engagement rate
2.61%
Average Reel plays
-
Audience gender
male
38.41%
female
61.59%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
61.68%
United States
17.56%
Spain
3.36%
France
2.29%
Australia
1.53%
profile picture

15. Frankie Dunn

United Kingdom

writer, editor, creative consultant ✿ ~ music, culture, sustainability ~ prev. international editor at i-D

@frankie__dunn
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Get audience breakdown
Followers
6.5k
Fake followers
17.56%
Engagement rate
3.63%
Average Reel plays
6.4k
Audience gender
female
56.67%
male
43.33%
Top performing Reels
  1. after 10 (!) years at @i_d, it's time for a change 💔😉 it's been a wild ride since i interned pre-vice, when we were a tiny team making big things happen 💫 i-D and i have truly grown up together. highlights have included curating festival stages around the world; taking skepta and bbk to iceland; writing cover stories on björk, arca and fka twigs; having the freedom to feature the scenes and creatives i believe in; making endless playlists for you all; and of course managing an international team of editorial legends 🌎 thanks to @hollyshackleton for hiring me in the first place, to @hattiecollins for introducing me to the music industry, to @alastairmckimm for the continued trust, and to everyone else i've had the pleasure of working with/commissioning/editing/interviewing over the years 💞 let's keep collaborating!
    1.1k
  2. @fkatwigs on the cover of @i_d's fall issue 🧡 photographed by @willyvanderperre, styled by @alastairmckimm and interviewed by me.
    731
  3. made a fun v-day playlist for @ymclondon 💌 link in my bio :)
    685
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
42.52%
United States
19.91%
France
4.29%
Japan
3.53%
Australia
2.09%
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16. Caroline Roper🪲

United Kingdom

Environment and Sustainability Officer by day, 1/3 of @letslearneverythingpod by night. Msc Biodiversity Conservation 🍉🏳️‍🌈🏳️‍⚧️

@carolinethebug
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Get audience breakdown
Followers
5.1k
Fake followers
12.36%
Engagement rate
9.89%
Average Reel plays
-
Audience gender
male
31.61%
female
68.39%
Top performing Reels
  1. Are you folks ready to see my toad obsession? If you are ever sad, feeling a bit blue or just a bit down in the dumps, google pictures of toads. It can’t fix everything but it might just put a smile on your face 😉 Seriously though, these little weirdos are one of my favourite animals and I love painting them! I cannot wait to share more of this page as it gets filled!! . . . . . #toad #toadart #frog #frogart #bug #bugart #nature #natureart #naturelovers #scientificillustration #illustration #painting #watercolour #watercolor #watercolourpainting #watercolorart #orange #detail #art #artist #artistsoninstagram
    1.2k
  2. Ngl this is one of my new favourite pieces! It’s at its new home now and I couldn’t be happier!!! It’s been a really busy week with commissions! I have a few people that I haven’t gotten back to yet, so if you’re still waiting I should be in touch by the end of play tomorrow! In other exciting news, I’m opening my Etsy store within the next few weeks! Packaging and business cards have arrived and the prints have been ordered! I can’t wait to share my work with you all 💛💛💛 . . . . . #frog #frogart #toad #toadart #bugart #mushroomart #insectart #scientificillustration #illustration #commission #art #watercolour #watercolor #watercolourpainting #watercolorart #nature #natureart #naturelovers #artistsoninstagram
    1.2k
  3. She’s aliiiive! Hi everyone! I’m so sorry for being MIA for over a week 😬 I hope you are all doing well!!! My rain frogs are finished! I honestly couldn’t be happier with this little page (especially the red and green frog- he’s my favourite). I’ve hardly been on Instagram this week which means I’ve missed a LOT of your artwork too, so I’ll be doing a little #artistsupportingartist post on my story tomorrow morning! Keep your eye out for it! I really do hope that everyone is staying safe this week. I’m sending all my love to my American followers who are just in chaos at the moment, as well as to my fellow Brits who are stuck in ANOTHER lockdown. Stay safe and I’ll post again soon 💛 . . . P.s. hello to my new tiktok followers! I’ve seen you beans come over to my Instagram... love you all so much! If you’ve missed seeing my stuff I’m posting daily on tiktok, be sure to head over there and check my vids out! . . . #frog #frogart #toad #toadart #insectart #bugart #illustration #scientificillustration #nature #natureart #naturelovers #watercolour #watercolor #watercolourpainting #watercolorart #artistsoninstagram #artistontiktok #goblincore
    1.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
33.07%
United Kingdom
22.84%
Canada
5.33%
Australia
3.75%
Brazil
3.31%
profile picture

17. Bella + Frank

United Kingdom

🍃♻️Conscious children’s clothing for 2-12, designed to inspire & empower young adventurous minds♻️🍃 - WORLDWIDE DELIVERY #SustainabilityHomegrown

@bellaandfrank_
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Get audience breakdown
Followers
5k
Fake followers
19.65%
Engagement rate
1.02%
Average Reel plays
-
Audience gender
female
90.65%
male
9.35%
Top performing Reels
  1. 🔜We will soon be releasing new styles from our limited collection: Insectarium. And as you may know good ideas grow when they are shared! Did you sign up to know more about our upcoming launches? . . . . . #madeinuk #brighton #london #kidsroom #sustainableclothing #gotscertified #ethicallymade #motherdaughter #dogsofinstagram #doglovers
    369
  2. 🍀We aim to create a space for children along all areas of the gender spectrum by promoting a culture that encourages kids to express themselves in gender non-conforming ways and designing clothes that are not gender labelled. ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ #BellaAndFrank #sustainabilityhomegrown #organicchildrensclothes #sustainable #ecofriendly #sustainableliving #organickidsclothes #sustainblefashion #sustainability #environment #sustainablefuture #Instasustainable #childrensclothes #kidsfashion #kidsclothing #organiccotton #recycle #parenting #lovedclotheslast #slowfashion #unisex
    222
  3. By creating products that are seasonless and long-lasting, we aims to break with the traditional fashion calendar. The seasonal calendar pushes for overconsumption, waste and a relentless need for speed, which now characterizes the fast fashion industry. Our garments can be worn any time of the year, anywhere in the world, with consideration for the environment was for us an obvious choice to make in the current climate 🌎. . . . #BellaAndFrank #sustainabilityhomegrown #organicchildrensclothes #sustainable #ecofriendly #sustainableliving #organickidsclothes #sustainblefashion #sustainability #environment #sustainablefuture #Instasustainable #childrensclothes #unisex #kidsclothing #organiccotton #winterwear #parenting #slowfashion #lovedclotheslast #reuse #recycle
    190
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
74.78%
United States
6.12%
Australia
1.79%
Spain
1.57%
France
1.47%
profile picture

18. Kate Lamb

United Kingdom

Welsh Lamb. Acting, Climbing, Adventure, Sustainability. #saynotosingleuse Patron of @streetheartsbg Cycled 🇧🇬 to 🇬🇧 for Street Dogs 🎥👇🏼

@lamb_tales
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Get audience breakdown
Followers
4.8k
Fake followers
17.56%
Engagement rate
8.87%
Average Reel plays
-
Audience gender
male
15.81%
female
84.19%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
53.1%
United States
18.45%
Australia
4.55%
Canada
2.62%
Spain
1.55%
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19. Lottie

United Kingdom

Sustainability, motherhood and Margate

@slow_fashion_lottie
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Get audience breakdown
Followers
4.5k
Fake followers
14.55%
Engagement rate
3.34%
Average Reel plays
2k
Audience gender
female
93.07%
male
6.94%
Top performing Reels
  1. THE DRESS PART 1 - The search There are so many details about our wedding that I want to share with you but let’s start with the one thing I know you’re probably most interested in: THE dress. I always knew I would enjoy the dress search and had imagined wearing vintage. Maybe an Ossie Clark number? Or Laura Ashley… I had plans to do a lot of vintage shops and sales for my dress and my MOHs dresses but naturally, like with so many things, Covid had other plans. It was a classic case of feeling it was too early to start searching, and then suddenly being thrust into a lockdown with only the internet to help. I decided quite early on that I wanted some colour in there. I had visions of getting married in an Orangery and wearing a floral embroidered dress. I started the search on Pinterest and found what could only be described as my dream dress. I figured it was something that was made years ago, would be way out of my budget and probably made in horrible conditions for a bridal shop the other side of the world. Continued in comments
    622
  2. 22.05.21 💛 you a thousand times 🦋
    614
  3. 2 weeks of marriage 💕🌸🦋forever to go 🌞🌻🌱
    425
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
68.95%
United States
9.65%
Australia
2.23%
Ireland
2.2%
France
1.73%
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20. Jamie Farndale

United Kingdom

🌱Sustainability Ambassador @scotlandteam 👨‍🎓Sustainability Student @cambridgeuniversity 🇬🇧 GB 7s 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scotland 7s 🏰 Edinburgh Rugby 📍London

@farndalej
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Get audience breakdown
Followers
3.7k
Fake followers
18.2%
Engagement rate
5.19%
Average Reel plays
-
Audience gender
male
66.07%
female
33.93%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
65.16%
United States
5.57%
France
3.12%
Australia
2.82%
China
2.38%
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