Top 20 British Sustainability Influencers on Instagram (Mar 2026)

We found 126 sustainability Influencers in United Kingdom
These influencers mention 'sustainability' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
03/05/2026
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1. Storm Keating

United Kingdom

TV | BUSINESS | FASHION | SUSTAINABILITY | FAMILY CONTACT enquiries@mcsaatchimerlin.com @mcsaatchimerlin

@stormykeating
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Get audience breakdown
Followers
163.7k
Fake followers
26.87%
Engagement rate
1.41%
Average Reel plays
75.4k
Audience gender
male
11.81%
female
88.19%
Top performing Reels
  1. An extra special Fathers Day to celebrate in the Keating house this year 💙 Happy first Father’s Day @jackkeating11 already a beautiful daddy who we are so proud of. And to my own dad @guechtritz I love and miss you sooooo much, even at 41yrs old I still feel like your little girl 🥰 And finally, to the father of my own babies @rokeating I adore you - thank you for being the best daddy in the whole world. Your heart is so big and your morals, guidance and principles so strong. You literally do everything for the happiness of your family and I admire you for it. All the kids are so lucky to have a dad like you and it will stand to them always. Happy Fathers day to all the other awesome dads out there! xx **WARNING: very long reel!
    175.8k
  2. It’s been 13 years now since you walked into my life like a long lost friend that I didn’t know I was missing. There was no denying our hearts despite how hard we tried… none of it made sense at the time yet everything made sense in a way I had never known. Those were the days… and now we’re a family of seven, grandparents, and marking eight years officially married 🥰 Happy anniversary @rokeating I love you more today than I ever dreamt was even possible. I am the proudest wife, mummy and stepmum. Our family is my world and you are the greatest and most adored man I know. By all of us. Love you and thank you for being my best friend and soul mate 😘
    15.2k
  3. It’s been 15 years now since we first met, and 10 years married... and I still have nothing but pure and utter love for you. I adore you with all my heart @rokeating and I love us. Even after all these years I still can’t wrap my head around how lucky we are to have found each other in this huge world ♥️ We were always meant to be… in this life time, in past life times, and in every life time to come. I will find you and I will love you and I will treasure the worlds we create together. Happy anniversary baby, I love you so much! Sx
    11.5k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
37.38%
Ireland
12.99%
Australia
12.33%
United States
5.28%
Indonesia
4.49%
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2. Natalie Davies

United Kingdom

🌍Sustainability advice for busy people 🌱Realistic Zero Waste living 💛Social justice = Climate justice 🌿Always learning 🎓NHS Doctor ➕Christian

@zerowastedoc
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Get audience breakdown
Followers
38.4k
Fake followers
20.76%
Engagement rate
1.37%
Average Reel plays
11.3k
Audience gender
male
8.78%
female
91.22%
Top performing Reels
  1. I’m at work for you, please stay home for me! I don’t do personal stuff here but normal went out the window last week. I’m Natalie and I’m an obstetrics and gynaecology trainee (ladies and delivering babies) which I have wanted to do since year two of Med school. But due to the Pandemic I am getting pulled off my dream training program to work in Intensive Care. NHS workers are sacrificing so much for you at this time: From moving into hotels away from vulnerable loved ones so they can still work, to working massive overtime, to putting their training on hold, and cancelling leave to work. Mandatory exams we have revised for have been cancelled, and promotions and training experiences are delayed. These sacrifices will affect our careers for years to come. If we survive. Because yes, we are also putting our lives on the line. I’m watching more of my colleagues get sick every day. Doctors have, and will die from an infection they could have been shielded from if they had chosen another job. And some will not recover. The outlook is terrifying. I am scared. The current restrictions (next slide) are not a list of actions that you can “get away with”. Although you can buy food, you should do this as infrequently as possible. You do not need to go outside every day especially if you could go a lazy Sunday without going outside normally. If you can exercise inside - then do that! Key workers are all making huge sacrifices, so don’t just do the bare minimum. Do everything in your power to go out as little as possible. Every time you go out you’re potentially causing a tidal wave of infection cases that will swamp our hospitals. In less than two weeks all our ventilators will be in use. So the people you infect today when they get sick in two weeks? They may not get a ventilator if they need it. That could be your friend or family member. That’s the honest, horrifying truth. We cannot work from home, and we wouldn’t ask to. WE DON’T NEED YOUR PRAISE OR FREEBIES! We just want you to STAY HOME as much as possible! Its hard, but not as hard as what is to come if you don’t. Please call out anyone you know flaunting the guidance. But just mainly #stayhome!
    3.5k
  2. Environmental justice isn’t possible without social justice! This is something that I think a lot of us don’t realise when we start to care more about the environment. But the reality is you can’t care for the environment, if you only care for the environment! All humans have intrinsic needs, like for food, shelter, safety, financial security etc. and until these needs are met they likely won’t have the capacity to care about more complex needs like a global climate crisis. Yes the climate crisis affects us all, but our brain simply works by prioritising the most immediate and essential needs first. So we actually can’t expect people to care about the planet’s health unless we make sure their basic needs are met first. This means that whilst campaigning for environmental policies, we also need to campaign for social justice issues like: - Housing for people without homes - A universal basic income - Fair taxation of billionaires and corporations - The right to healthcare and education - An end to racial oppression - Ending poverty and hunger - Stopping modern day slavery and trafficking Until every individual has their basic needs met we cannot expect them to have the capacity to join the fight for the climate, so our environmental work must go hand in hand with a fight for social justice. The more we care for others the more we can all care for our world. We cannot care for the planet, by caring for the planet only! #Zerowaste #zerowastelondon #zerowasteuk #zerowastehome #goingzerowaste #ourplanetourhome #zerowastecollective #plasticfree #plasticfreeliving #wastefreeplanet #refusereducereuserecycle #reducewhatyouproduce #zerowasteliving #choosetorefuse #refusesingleuseplastic #iamzerowastecommunity #zerowastechristian #socialjustice #environmentaljustice
    2.9k
  3. Everyone can do their bit to make food last longer! Now you may not have a garden, or a balcony to grow food, or you may be living in a shared or studio apartment with very little space but there’s still ways you can make food last longer and thereby saving you money and avoiding food waste! (Also avoiding trips to the supermarket during lockdown) Some simple tips include: 🍏Keeping spring onions and cut hers in water like flowers 🍋Dry herbs if you think you won’t get to them in time, or freeze them in oil 🍊Freeze soft fruits that are going squishy and use them later in smoothies or crumbles 🥭Have a go at pickling or preserving veggies to make them last longer 🍑Check your fridge is at the right temperature (<5°C) to avoid spoilage 🍎Resurrect wrinkly carrots and parsnips buy soaking them in water overnight What tips do you have to make food last longer? #Zerowaste #zerowastelondon #zerowasteuk #zerowastehome #goingzerowaste #ourplanetourhome #zerowastecollective #plasticfree #plasticfreeliving #wastefreeplanet #refusereducereuserecycle #reducewhatyouproduce #zerowasteliving #choosetorefuse #refusesingleuseplastic #iamzerowastecommunity #zerowastechristian #foodwaste
    2.2k
Engagement rate benchmark
  • Median
Audience location by country
United States
23.16%
United Kingdom
22.3%
Australia
6.43%
Canada
5.06%
Germany
4.14%
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3. Nadja Swarovski

United Kingdom

Chevaliere des Arts et des Lettres 🇫🇷💫Re-Gen-Er-Ation, Sustainability, 🌎Fashion, Jewelry, Art, Architecture, Design President: Fashion Council Germany

@nadja.swarovski
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Get audience breakdown
Followers
24.6k
Fake followers
30.42%
Engagement rate
1.1%
Average Reel plays
2.9k
Audience gender
female
71.89%
male
28.11%
Top performing Reels
  1. One of the jewels of Austria’s incredible cultural heritage. An evening of the most outstanding performances of music, song and dance! #wieneropernball #wienerstaatsoper #opernball #viennastateopera
    25.7k
  2. Happy Anniversary, Rups!! That day, 22 years ago, seems like yesterday …… 💫💫🌸🌸💕💕it’s been an amazing journney and great adventure! Thank you for your love and support - and those 3 amazing kiddos! ❤️💕💖😍🥰
    996
  3. R.I.P my dear Iris, @iris.apfel! It has been a joy and a privilege to have known and worked with you! You were always so positive, funny, cheeky, full of creative ideas! Your enthusiasm for life, people, style and fashion was immensely contagious! You will be missed but indeed you leave a huge mark and legacy behind! 🙏🏻🙏🏻🙏🏻💗💗💗💫💫💫
    688
Engagement rate benchmark
  • Median
Audience location by country
United States
20.4%
United Kingdom
12.95%
Italy
6.86%
France
5.19%
Austria
4.78%
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4. Claudia Moloney-MacDonald

United Kingdom

🌹England Rugby | Exeter Chiefs 🌍 Sustainability Ambassador, @pe__solutions 🚘 Kia Speedwell 📝 matt@talentathletegroup.co.uk Blog: ‘Let's Talk 1%'

@claud_macdonald
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Get audience breakdown
Followers
20.8k
Fake followers
11.52%
Engagement rate
3.58%
Average Reel plays
21.1k
Audience gender
male
30.68%
female
69.32%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
78.3%
United States
3.79%
Ireland
1.97%
France
1.37%
Canada
1.37%
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5. Gemma Boucher | Wine Writer & Communicator

United Kingdom

🍇 Wine: writer, communicator, consultant & geek 🥂 Wine 🌎 Travel 🧀 Food 🌱 Sustainability 🎓 WSET Diploma candidate 🏃‍♀️ Runner

@gemmaboucherwine
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Get audience breakdown
Followers
14.7k
Fake followers
38.14%
Engagement rate
1.91%
Average Reel plays
4.2k
Audience gender
female
58.41%
male
41.59%
Top performing Reels
  1. Hospices de Beaunes: the Auction, the Wines and the Tasting! 🍷 The Wines: The Hospices de Beaune vineyards encompass over 60 hectares across Burgundy’s prestigious Côte de Beaune and Côte de Nuits.   The auction features 51 cuvées produced by the domaine des Hospices de Beaune,  with an impressive 80% sourced from prestigious Premier Cru and Grand Cru vineyards. 🍇 2024 Vintage: A milestone vintage for the right and, sadly, wrong reasons. The good news is that 2024 marks the complete conversion of the estate to organic farming, a project that has been seven years in the making. Organic viticulture is challenging at the best of times in Burgundy, but 2024 was a particularly tricky year of blood, sweat and a lot of mildew. The wet growing season led to intense mildew pressure; however, through constant vigilance in the vineyard, grapes were generally healthy with very little botrytis (rot).  Reds suffered more than whites, with significantly less rain in the  Côte de Beaune, where most Chardonnay is grown, compared to the Côte de Nuits, predominantly planted with Pinot Noir. The most successful wines I tasted were elegant, fresh and poised, with some of the best examples coming from Pommard, Volnay, and Meursault. 🙋‍♀️ Tasting the Wines Before the Auction: Tasting the wines before the auction is an essential part of the experience, offering bidders a unique opportunity to assess the cuvées firsthand. While a tasting booklet provides tasting notes and auction estimates, nothing compares to experiencing the wines directly - especially if you’re planning to bid on a barrel. The tasting takes place on the Saturday and Sunday morning of the auction weekend in the stunning, historic cellars of the Hospices de Beaune. Samples are drawn straight from the barrel, each offering a snapshot of the wine’s potential! #hospicesdebeaune #beaune #burgundy #wine #mersault #volnay #aloxecorton #puligny #montrachet #chassagne #chassagnemontrachet #pommard #burgundywine @domaine_hospicesdebeaune @winesofburgundy
    2k
  2. Deck the halls with Blanc de Blancs! 🥂 While the promise of a white Christmas may be uncertain, Blanc de Blancs – Champagne’s ‘white from white’ – offers a timeless elegance to elevate the season. ✨ ‘A Sparkling Showdown: The Best Blanc de Blancs for Christmas’ - is now up on my website: https://findingmywayinwine.com/ What’s your ultimate BdB? 🍾 . #blancdeblancs #champagne #sparklingwine #chardonnay #grandcru #capclassique #wine #trentodoc #englishsparklingwine @champagnetaittinger @sip_champagnes @bonnaireclouet @ruinart @champagne_billecart_salmon @gusbourne_wine @nyetimber @vergelegen_wine_estate @grahambeckuk @ferraritrento
    1.2k
  3. Dry Kabinett: Rethinking Mosel Riesling 🍇 I’ve been posting less about the wines I drink at home - maybe that’s a good thing, maybe you’d like more? Either way, some bottles are too good to keep to myself & this is one of them… 🍷 @weingut_markusmolitor , Graacher Domprobst Kabinett, 2015 Mosel Riesling has long held a place in my heart: these wines are fresh, floral, & delicate, juxtaposed by immense tension, acidity & unmistakable slate minerality. 🪨 Why THIS wine? 1️⃣ It hails from ungrafted vines, aka pure Vitis vinifera with no phylloxera-resistant American rootstock. This is Riesling on the rocks in the truest sense. 2️⃣ It challenges expectations of Kabinett Riesling. While Kabinett wines in Germany’s Prädikatswein system are often off-dry (slightly sweet), this one is totally dry, making it a fascinating outlier. 💡 A Quick Guide to Kabinett & Beyond Kabinett Rieslings are not classified by sweetness, but by the ripeness of the grapes at harvest. Riper grapes = higher potential alcohol &/or sweetness in the finished wine. The winemaker then decides the final style: ➡️ Fermenting to dryness converts more sugar into alcohol, resulting in a dryer wine with higher ABV - like this one at 10.5%, which is relatively high for a Kabinett. ➡️ Stopping fermentation earlier leaves more residual sugar, producing a lower-alcohol (often around 7-9%) off-dry wine, balancing sweetness and acidity. 📌 The Prädikatswein Pyramid 
Kabinett is just the beginning. The system includes 6 classifications, increasing in ripeness (& potential sweetness): 1️⃣ Kabinett - Light, fresh, typically off-dry but can be dry.
2️⃣ Spätlese - More concentrated, often richer.
3️⃣ Auslese - Made from carefully chosen, riper grapes, often with some botrytis influence.
4️⃣ Beerenauslese - Rare, intensely sweet, made from hand-selected botrytised grapes.
5️⃣ Trockenbeerenauslese - Rich and honeyed, made from individually shriveled botrytised grapes.
6️⃣ Eiswein (ice wine) – Naturally frozen grapes, resulting in a pure, vibrant flavour. This bottle is a reminder of just how versatile Mosel Riesling can be & why I keep coming back for more! 🥂
    1k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
45.3%
United States
15.24%
Australia
3.35%
Germany
2.85%
France
2.53%
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6. Francesca Kennedy Wallbank

United Kingdom

💧 Founder of @h2osqd 💚 Sustainability consultant 📩 hello@h2osqd.com

@cheski.kw
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Get audience breakdown
Followers
14.7k
Fake followers
20.24%
Engagement rate
5.92%
Average Reel plays
40.8k
Audience gender
male
60.01%
female
39.99%
Top performing Reels
  1. VODIFY your life ™️ ✌🏻 When you come up with some ace marketing then realise the @bbc now owns it.. Thank you for leading us to a win @nick.showering 🥂 #theapprentice #vodify
    3.5k
  2. Backstage antics from the @apprenticeuk You’re Fired show ✨ I created personalised @h2osqd water bottles for each of the panelists - I asked the @bbc if I could hand them out on the show but they wouldn’t allow me to as no-one had asked previously so there wasn’t a procedure in place!! A true business person takes EVERY opportunity they can to get their brand out there 💪 #theapprentice#h2osqd
    3.1k
  3. I leave with my head held high, without investment from Lord Sugar but with much more than that. I went into this process without a game plan instead, a sustainable business plan and the will to prove that I could put my absolute all into every task. It’s been the most surreal time of my life, from creating toothbrushes, games, V0DIFY and fishing in Cornwall, these are times I will cherish. And honestly, thank YOU all for your positive messages that I receive everyday, your support has helped me more than you’ll ever understand. I’m still on the look out for an investor for my business TheCarbonFootprintCo, someone who understands sustainable business and wants to grow a green future. So if that is you, then please do get in touch. Cheski x #theapprentice
    3k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
85.92%
United States
2.39%
Spain
1.81%
Ireland
1.53%
Australia
0.8%
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7. Emily Chan

United Kingdom

Senior Sustainability & Features Editor @britishvogue 📍Cambridge

@chan_ely
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Get audience breakdown
Followers
13.7k
Fake followers
12.46%
Engagement rate
3.04%
Average Reel plays
5.5k
Audience gender
female
84.51%
male
15.49%
Top performing Reels
  1. Anyone who knows me knows I’m a constant outfit repeater anyway, but for the #VogueRewear challenge, editors, designers and other members of the Vogue community have been showing how they rewear one piece in their wardrobe in multiple ways. Here’s me showing how I wear my @RaeyOfficial skirt in 6 different ways. 🎥 @HanRDaly 💫
    15.7k
  2. Good question. Short answer: it’s complicated. That’s why we’re launching a new series, Decoding Sustainable Fashion by @chan_ely and @sophfei, where we’ll be answering the most burning questions people ask us as journalists about sustainable fashion: vegan leather or real leather? Natural fibers or synthetics? Are upcycled plastic bottles as materials sustainable? We’ll be answering all of these and more, so if you have any Qs, ask them in the comments and follow along! 🕵🏻‍♀️🕵🏻‍♀️ P.S. We know everyone defines sustainable fashion in their own way, let us know what it means to you. #sustainablefashion #sustainability #ecofashion #fashion #sustainableliving #style
    1.8k
  3. My first cover story! For @BritishVogue’s sustainability-themed January 2024 issue, I had the privilege of sitting down with @EmmaWatson to talk about her early adoption of ethical and eco-conscious fashion, her decision to take a step back from acting, and why she’s now focusing on her “inner scorecard”, among other things. “Activism is about connection, community and joy,” she told me, “because what is joyful is sustainable – what you love to do is something you can do for a long time. And that’s what we need.” Read the full story in the link in bio and on newsstands from Tuesday 🗞️ Thanks so much to @OEMarks, @GilesHattersley and @Edward_Enninful 💚 #EmmaWatson photographed by @CharlotteMWales and styled by @PoppyKain, with hair by @EugeneSouleiman, make-up by #KanakoTakase, nails by @TrishLomax, set design by @MaxBellhouse, movement director @EricVonChristison and production by @FaragoProjects, with thanks to Laura Ingall and Alexander Young.
    1.5k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
41.11%
United States
17.27%
France
5.06%
Italy
3.1%
Denmark
3.01%
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8. Tiffanie Darke

United Kingdom

Luxury, fashion, sustainability 🍃What to Wear: new book out September 🍃Rule of 5 campaign 🍃 Writer 🍃 Sustainability shopkeeper @agora.ibiza

@tiffdarke
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Get audience breakdown
Followers
12.5k
Fake followers
20.67%
Engagement rate
3.03%
Average Reel plays
3.1k
Audience gender
male
19.71%
female
80.29%
Top performing Reels
  1. Wrote about France's groundbreaking legislation against fast fashion for @guardian today. The Lower Parliament voted unanimously for a fine of up to €10 per fast fashion garment and a ban on advertising on Thursday. This is a seismic piece of legislation designed to protect companies that make quality products from quality materials. Like smoking, drink driving and plastic bags, France thinks fast fashion is a danger to societal health. Gripping stuff! Link in my Stories @federationdupap @yannrivoallan @fannymoizant @viollandannececile
    1.5k
  2. Ready for Rule of 5 in 2024? It's great to have you here! It's been such a lovely experience travelling with all my Rule of 5 friends this last year, I couldn't possibly look back. Instead, I'm really looking forward to doing it with all of you again - only better this time. Quick reminder of the guidelines on these slides, but please remember they are just a guide. This is your challenge, it's important it's right for you, your needs and where you are in life right now. Having completed the challenge last year I can assure you it really is worth it, on so many levels. It resets your shopping habits, refreshes your relationship with fashion, deepens your relationship with style, saves you money (yes!), introduces you to creativity - and it helps the fight against climate change. I'm sure I don't need to tell you fashion is responsible for 8-10% of the world's emissions, has a huge waste problem clogging up deserts, seas and frankly any part of the world we can find to ship to, and is encouraging consumption at a rate far beyond that which the world's resources will allow. What's great about this challenge is that it is something we can all do, it is enjoyable and revealing and if enough of us do it, it could change the current trajectory we are on. So give it a go! Your wardrobe (and your happiness levels) will thank you. Do subscribe to the newsletter via link in bio as the first bulletin will be going out tomorrow, with lots more detail (don't worry, it's not that complicated). #ruleof5 #sustainablefashion #2024
    1.1k
  3. Thankyou so much @katiecouric for spotlighting my new book, helping us rethink our relationship between luxury and sustainability. Book is out September 4th but already so much excitement! It's so amazing to be playing in America again, I admire so much the ambition and passion that runs through everything and honoured to be included. There are some truly inspirational pockets of media sharing progressive and engaging coverage of the issues and Katie and @katiecouricmedia is one of them. Sign up to Katie's newsletter for more (link in my Stories and What to Wear Highlights) And thank you too to the phenomenal team at @broadleafbooks
    923
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
71.52%
United States
10.51%
France
2.34%
Italy
2.08%
Spain
1.48%
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9. MATTHEW NEEDHAM

United Kingdom

🌱 Creative Director + Designer ♻️ Sustainability Lead @bafcsm @mafcsm @gdfcsm 💡 Co-founder + CD @trashclubhub

@matthewneedhamstudio
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Get audience breakdown
Followers
11.7k
Fake followers
23.35%
Engagement rate
1.25%
Average Reel plays
4.5k
Audience gender
male
40.37%
female
59.63%
Top performing Reels
  1. Our favorite creative sustainability expert @matthewneedhamstudio at the factory in Portugal where our Pelotas Ariel comes to life 🌱
    2.6k
  2. @matthewneedhamstudio in Portugal, where our iconic Pelotas Ariel is made.
    783
  3. GLASS MAGAZINE 50TH ANNIVERSARY FEATURE ♻️ Very grateful to be included in this line up of 25 UK innovators. On sale now. 🌍 @theglassmagazine Photographer @aaronjhurley Stylist @lilyrimr Groomers @nadiaaltinbas using @bumble, @111skin and @dysonhairpro and @nickibugs using @sundayriley for skin and @hairbysammcknightfor hair Retouch @jessicamchugh.retouching Photography assistant @ethanhumphries Styling assistant @olgapetrusewicz Special thanks to @yoyostudios Interview @imogenclark_ All clothing and accessories MATTHEW’S OWN #matthewneedham #matthewneedhamstudio #londonartist #upcycling #discoverartists #glassmagazine
    718
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
40.92%
United States
11.58%
France
5.57%
Italy
3.69%
China
3.21%
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10. Dr. Jade McSorley

United Kingdom

Fashion, Sustainability and Responsible Innovation 🌎 @sustfash ♻️ @loanhood 📚 PhD @ucadoctoralcollege 🎙️ @fashforwardpodcast #voguebusiness100

@jademcsorley
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Get audience breakdown
Followers
6.8k
Fake followers
33.42%
Engagement rate
1.9%
Average Reel plays
1.8k
Audience gender
female
62.09%
male
37.91%
Top performing Reels
  1. whataboutism : responding to an accusation of wrongdoing by claiming that an offense committed by another is similar or worse 🎓 @twinbrett and @twinscott are bold when outing unethical and unsustainable practices within the fashion industry - but they’re not always met with a positive response, naturally 🙃 people will justify buying from fast fashion brands, whether it’s price points and accessibility or the fact that other brands are worse, the bottom line is that ✨brands✨ need to start making changes and quit putting the responsibility on consumers - until they do though, we can make better choices and shop less frequently to avoid overconsumption listen to our new podcast series hosted by @jademcsorley on Spotify, YouTube and Apple Podcasts - link in bio #sustainablefashion #sustainableclothing #veganism #fashionpodcast #podcastshow #futureoffashion
    31.5k
  2. When working as a model in the fashion industry, @jademcsorley was asked to shoot more and more product witnessing first hand how the industry was changing and overconsumption was becoming more prevalent. @rethink_rose finds out more about the fashion rental platform @loanhood from co-founder Jade Mcsorely ♻️👢🧥 Full episode on Clean Cut TV - 🔗 in bio #fashionrental #circularfashion #slowfashion #sustainablefashion #conciousfashion
    15.4k
  3. Our little boy Rue River Sawyer came into the world on 16th July 2025 🤍 words cannot describe the love, joy and completeness we are feeling right now
    892
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
42.82%
United States
14.61%
Germany
3.13%
India
3.1%
Japan
2.91%

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11. Frankie Dunn

United Kingdom

writer, editor, creative consultant ✿ ~ music, culture, sustainability ~ prev. international editor at i-D

@frankie__dunn
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Get audience breakdown
Followers
6.5k
Fake followers
17.56%
Engagement rate
3.58%
Average Reel plays
6.4k
Audience gender
female
56.67%
male
43.33%
Top performing Reels
  1. after 10 (!) years at @i_d, it's time for a change 💔😉 it's been a wild ride since i interned pre-vice, when we were a tiny team making big things happen 💫 i-D and i have truly grown up together. highlights have included curating festival stages around the world; taking skepta and bbk to iceland; writing cover stories on björk, arca and fka twigs; having the freedom to feature the scenes and creatives i believe in; making endless playlists for you all; and of course managing an international team of editorial legends 🌎 thanks to @hollyshackleton for hiring me in the first place, to @hattiecollins for introducing me to the music industry, to @alastairmckimm for the continued trust, and to everyone else i've had the pleasure of working with/commissioning/editing/interviewing over the years 💞 let's keep collaborating!
    1.1k
  2. @fkatwigs on the cover of @i_d's fall issue 🧡 photographed by @willyvanderperre, styled by @alastairmckimm and interviewed by me.
    731
  3. made a fun v-day playlist for @ymclondon 💌 link in my bio :)
    685
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
42.52%
United States
19.91%
France
4.29%
Japan
3.53%
Australia
2.09%
profile picture

12. Bella + Frank

United Kingdom

🍃♻️Conscious children’s clothing for 2-12, designed to inspire & empower young adventurous minds♻️🍃 - WORLDWIDE DELIVERY #SustainabilityHomegrown

@bellaandfrank_
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Get audience breakdown
Followers
5.1k
Fake followers
19.65%
Engagement rate
1.02%
Average Reel plays
-
Audience gender
female
90.65%
male
9.35%
Top performing Reels
  1. 🔜We will soon be releasing new styles from our limited collection: Insectarium. And as you may know good ideas grow when they are shared! Did you sign up to know more about our upcoming launches? . . . . . #madeinuk #brighton #london #kidsroom #sustainableclothing #gotscertified #ethicallymade #motherdaughter #dogsofinstagram #doglovers
    369
  2. 🍀We aim to create a space for children along all areas of the gender spectrum by promoting a culture that encourages kids to express themselves in gender non-conforming ways and designing clothes that are not gender labelled. ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ #BellaAndFrank #sustainabilityhomegrown #organicchildrensclothes #sustainable #ecofriendly #sustainableliving #organickidsclothes #sustainblefashion #sustainability #environment #sustainablefuture #Instasustainable #childrensclothes #kidsfashion #kidsclothing #organiccotton #recycle #parenting #lovedclotheslast #slowfashion #unisex
    222
  3. By creating products that are seasonless and long-lasting, we aims to break with the traditional fashion calendar. The seasonal calendar pushes for overconsumption, waste and a relentless need for speed, which now characterizes the fast fashion industry. Our garments can be worn any time of the year, anywhere in the world, with consideration for the environment was for us an obvious choice to make in the current climate 🌎. . . . #BellaAndFrank #sustainabilityhomegrown #organicchildrensclothes #sustainable #ecofriendly #sustainableliving #organickidsclothes #sustainblefashion #sustainability #environment #sustainablefuture #Instasustainable #childrensclothes #unisex #kidsclothing #organiccotton #winterwear #parenting #slowfashion #lovedclotheslast #reuse #recycle
    190
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
74.78%
United States
6.12%
Australia
1.79%
Spain
1.57%
France
1.47%
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13. Caroline Roper🪲

United Kingdom

Environment and Sustainability Officer by day, 1/3 of @letslearneverythingpod by night. Msc Biodiversity Conservation 🍉🏳️‍🌈🏳️‍⚧️

@carolinethebug
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Get audience breakdown
Followers
5k
Fake followers
12.36%
Engagement rate
10.38%
Average Reel plays
-
Audience gender
male
31.61%
female
68.39%
Top performing Reels
  1. Are you folks ready to see my toad obsession? If you are ever sad, feeling a bit blue or just a bit down in the dumps, google pictures of toads. It can’t fix everything but it might just put a smile on your face 😉 Seriously though, these little weirdos are one of my favourite animals and I love painting them! I cannot wait to share more of this page as it gets filled!! . . . . . #toad #toadart #frog #frogart #bug #bugart #nature #natureart #naturelovers #scientificillustration #illustration #painting #watercolour #watercolor #watercolourpainting #watercolorart #orange #detail #art #artist #artistsoninstagram
    1.2k
  2. Ngl this is one of my new favourite pieces! It’s at its new home now and I couldn’t be happier!!! It’s been a really busy week with commissions! I have a few people that I haven’t gotten back to yet, so if you’re still waiting I should be in touch by the end of play tomorrow! In other exciting news, I’m opening my Etsy store within the next few weeks! Packaging and business cards have arrived and the prints have been ordered! I can’t wait to share my work with you all 💛💛💛 . . . . . #frog #frogart #toad #toadart #bugart #mushroomart #insectart #scientificillustration #illustration #commission #art #watercolour #watercolor #watercolourpainting #watercolorart #nature #natureart #naturelovers #artistsoninstagram
    1.2k
  3. She’s aliiiive! Hi everyone! I’m so sorry for being MIA for over a week 😬 I hope you are all doing well!!! My rain frogs are finished! I honestly couldn’t be happier with this little page (especially the red and green frog- he’s my favourite). I’ve hardly been on Instagram this week which means I’ve missed a LOT of your artwork too, so I’ll be doing a little #artistsupportingartist post on my story tomorrow morning! Keep your eye out for it! I really do hope that everyone is staying safe this week. I’m sending all my love to my American followers who are just in chaos at the moment, as well as to my fellow Brits who are stuck in ANOTHER lockdown. Stay safe and I’ll post again soon 💛 . . . P.s. hello to my new tiktok followers! I’ve seen you beans come over to my Instagram... love you all so much! If you’ve missed seeing my stuff I’m posting daily on tiktok, be sure to head over there and check my vids out! . . . #frog #frogart #toad #toadart #insectart #bugart #illustration #scientificillustration #nature #natureart #naturelovers #watercolour #watercolor #watercolourpainting #watercolorart #artistsoninstagram #artistontiktok #goblincore
    1.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
33.07%
United Kingdom
22.84%
Canada
5.33%
Australia
3.75%
Brazil
3.31%
profile picture

14. Kate Lamb

United Kingdom

Welsh Lamb. Acting, Climbing, Adventure, Sustainability. #saynotosingleuse Patron of @streetheartsbg Cycled 🇧🇬 to 🇬🇧 for Street Dogs 🎥👇🏼

@lamb_tales
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Get audience breakdown
Followers
4.8k
Fake followers
17.56%
Engagement rate
8.88%
Average Reel plays
-
Audience gender
male
15.81%
female
84.19%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
53.1%
United States
18.45%
Australia
4.55%
Canada
2.62%
Spain
1.55%
profile picture

15. Lottie

United Kingdom

Sustainability, motherhood and Margate

@slow_fashion_lottie
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Get audience breakdown
Followers
4.5k
Fake followers
14.55%
Engagement rate
3.34%
Average Reel plays
2k
Audience gender
female
93.07%
male
6.94%
Top performing Reels
  1. THE DRESS PART 1 - The search There are so many details about our wedding that I want to share with you but let’s start with the one thing I know you’re probably most interested in: THE dress. I always knew I would enjoy the dress search and had imagined wearing vintage. Maybe an Ossie Clark number? Or Laura Ashley… I had plans to do a lot of vintage shops and sales for my dress and my MOHs dresses but naturally, like with so many things, Covid had other plans. It was a classic case of feeling it was too early to start searching, and then suddenly being thrust into a lockdown with only the internet to help. I decided quite early on that I wanted some colour in there. I had visions of getting married in an Orangery and wearing a floral embroidered dress. I started the search on Pinterest and found what could only be described as my dream dress. I figured it was something that was made years ago, would be way out of my budget and probably made in horrible conditions for a bridal shop the other side of the world. Continued in comments
    622
  2. 22.05.21 💛 you a thousand times 🦋
    614
  3. 2 weeks of marriage 💕🌸🦋forever to go 🌞🌻🌱
    425
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
68.95%
United States
9.65%
Australia
2.23%
Ireland
2.2%
France
1.73%
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16. Jamie Farndale

United Kingdom

🌱Sustainability Ambassador @scotlandteam 👨‍🎓Sustainability Student @cambridgeuniversity 🇬🇧 GB 7s 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scotland 7s 🏰 Edinburgh Rugby 📍London

@farndalej
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Get audience breakdown
Followers
3.7k
Fake followers
18.2%
Engagement rate
7.79%
Average Reel plays
-
Audience gender
male
66.07%
female
33.93%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
65.16%
United States
5.57%
France
3.12%
Australia
2.82%
China
2.38%
profile picture

17. Bethany • Sustainability 🌿

United Kingdom

24 | London | UK ✎ BA Hons Sustainability & French ❀ Sustainable living • Eco conscious ❊ Less waste ♻️ More plants 🌱

@bethany_eco_
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Followers
3.6k
Fake followers
11.47%
Engagement rate
4.77%
Average Reel plays
1.8k
Audience gender
female
82.56%
male
17.44%
Top performing Reels
  1. 🌿🌿 . . . . . #sustainable #sustainablelifestyle #ecofriendly #lowwaste #lowwasteliving #zerowaste #reducereuserecycle #ecoswaps #consciousliving #ecohacks #plants #greengifts #plantshop #greenyourhome #plantlove #giftideas #indoorgarden #moodboost #positivity #positivevibes #plantlovers #plantdecor #houseplantsofinstagram #indoorjungle #secondhand #buysecondhand #choosesecondhand #secondhandfirst
    433
  2. What are your go-to bathroom products? 🧼 🛀 ‼️😱 Did you know aerated shower heads combine water with air to create larger drops of water, giving the same shower experience whilst using up to 50% less water!!! 💦 Here are my go-to products: •Aerated shower head 🚿 •2in1 shampoo and conditioner bar from @zerowastepath 🧼 •Bar soap for the shower from @dove •Pink clay facial bar from @tzoneuk •Second hand soap dispenser, currently refilling with Grassy green tea hand soap from @deterdraft 🧴 •Face moisturiser and toner from @upcirclebeauty •Reusable swab from @shop_sensibly •Bamboo toothbrushes from @georganics and somewhere else 😂 •Mouthwash tablets from @georganics 🦷 •Lavender, tea tree and orange deodorant from @sagenaturalskincare 🍊 •Curcumin crystal deodorant from @nativeunearthed 💎 . . . . . #refillrevolution #reducehomewaste #sustainable #sustainablelifestyle #ecofriendly #lowwaste #lowwasteliving #zerowaste #reducereuserecycle #ecoswaps #consciousliving #ecohacks #environment #lessplastic #saynotoplastic #myecojourney #smallbusiness #supportsmallbusinesses #reuseable #reusable #ecobathroom #ecobeauty #ecobeautyproducts #naturalbeautyproducts #shampoobars #soapbars #bambootoothbrush #savewater #lesspackaging #greenerchoices
    419
  3. Do you agree?? 💚 . . . . . #sustainable #sustainablelifestyle #ecofriendly #lowwaste #lowwasteliving #zerowaste #reducereuserecycle #ecoswaps #consciousliving #ecohacks #environment #lessplastic #saynotoplastic #myecojourney #ecoquotes #environmentquotes #savetheearth #saynotolandfill #avoidwaste #oceanconservation #climateaction #sustainabilityquotes #worktogether #savetheplanet #positiveaction #worldquotes #collectiveaction #positivequotes #positivity #greenquotes
    344
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
49.26%
United States
18.03%
Australia
4.29%
Canada
3.69%
India
2.96%
profile picture

18. Margot Carone

United Kingdom

🍏 Slow Food + Nutrition 🌳 Recipes + Tips + Sustainability 🌎Culinary explorer + Food traditions 🌊 Advocate of the Mediterranean diet & lifestyle

@margots.kitchen
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Get audience breakdown
Followers
3.1k
Fake followers
22.7%
Engagement rate
3.18%
Average Reel plays
1.1k
Audience gender
female
66.44%
male
33.57%
Top performing Reels
  1. Another year, another majestic and festive stalk of Brussels Sprouts to enrich our Xmas lunch. Every year I channel a bit of Carmen Miranda spirit before cooking them💃🏻. Wishing you all a Chica Chica Boom of Merry Christmas and a new year full of happiness, good health, peace and dreams coming true. 🎄🎊🍾🥂❤️😘 . . . . . . . #margotskitchen #insearchofgoodfood #homemade #merrychristmas #brusselsprouts #festiveseason #chooselove
    414
  2. Fig, tomatoes and mozzarella di bufala salad with sherry vinegar, sumac and thyme leaves dressing. Superb! A seasonal and nutritious plate providing very good dietary fibre and phytonutrients. My garden this year has been supplying me with beautiful plump tomatoes 🍅. Very satisfying to cook from garden to table ☺️. For recipe, click link on bio. . . . . . . #margotskitchen #insearchofgoodfood #homemade #seasonal #fig #tomato #mozzarelladibufala #nutrition #guthealth #dietaryfibre #instafood #thefeedfeed
    408
  3. Off the beaten track...If you happen to be in Portugal and are passing by São Martinho do Porto, near Nazaré, I would recommend a walk to the top of the town and a stop for a cafezinho (espresso) and pastel de nata (custard tart) in Concha pastelaria. It’s a small hidden gem in town where all the vovós 👵🏼, vovôs 👴🏼and local villagers go to. The freshly made organic bread - you have a choice of spelt, plain rye or rye with seeds - makes a wholesome sandwich. The custard pie made from dark yellow egg yolks are one of the best we’ve had. The price was also a nice surprise. A ham and cheese sandwich on organic bread costs €1.50! 👍🏼 According to a regular customer, it can be very busy at weekends. . . . . . . . #margotskitchen #insearchofgoodfood #offthebeatentrack #conchapastelaria #portuguesefood #custardpie #pasteldenata #portugal #simplelifehappylife #simplelife #foodandtravel #traveldiaries #travelwriter #instafood
    399
Engagement rate benchmark
  • Median
Audience location by country
Brazil
30.53%
United Kingdom
25.12%
United States
11.82%
Italy
2.42%
Australia
2.21%
profile picture

19. Lilly 🐱🐾💚

United Kingdom

Sustainability tips 🌱🌍 Lowering your carbon footprint (& pawprint) 🐾 Cute cat photos 🐈 DM for collabs 🇬🇧😻 Discounts below and in collabs highlight 🩵

@sustainability_lilly
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Followers
3k
Fake followers
10.29%
Engagement rate
1.59%
Average Reel plays
311
Audience gender
male
38.39%
female
61.61%
Top performing Reels
  1. Trying my lovely water fountain from @homerunpet_global 😻⛲️ listen close to the end to hear what happened the first time I tried it 😹😹 I'm getting used to it now but the hoomans still haven't managed to film me drinking 😹💚 We're loving the fountain though as it: 💧is so quiet! You can hardly hear it which the hoomans like as we keep it in the living room 😸 💧has a wireless pump so it's super easy to clean and refill 🫧 💧holds 2L of water and has triple filtration so it stays fresh for up to 2 weeks ⛲️ 💧and most impawtently! Encourages Lilly to drink more and helps keep her healthy 😻 🛒 Buy the Homerunpet Wireless Pump Fountain at @amazonpets or @homerunpet_global website #gifted #ad . . #waterfountain #petfountain #catfountain #catsdrinkingwater #drinkmorewater #drinkwater #cutecat #tabbycat #whatisthis #gettingusedtoit #coicommunity #catsoftheuk #catsoftheinternet #catsneeze #catsneezing #cutesneeze #meowdel #petfluencer #catfluencer #catslife #wirelesspump #petdrinkingfountain #sneeze #pethealth #cathealth #catdrinking #catreels #funnycatvideos
    9.4k
  2. Lilly is 5! ✨️ Where does time go?! 🥹🎉💚 Happy birthday lovely Lilly! It's a weekend of extra treats and cuddles 😻💚 We've loved having this page the past 5 years and meeting lots of wonderful furriends too 😸💚 ➡️ Follow @sustainability_lilly to follow Lilly's journey and see more of her cute face 😻 . . #birthdaygirl #happybirthday #shesfive #cutecat #catreels #itsherbirthday #fivetoday #weekendfeeling #tabbysofinstagram #thatface #thoseeyes #coicommunity #meowdel #viral #catscatscats #bestfriend #petsmakelifebetter #wheredoesthetimego #anotheryearolder #furriends #catsofuk #catsofinstagram #catsofmanchester #birthdaytreats #followmylife #toocuteforwords
    628
  3. Happy Earth Day furriends! 🌍💚 Remember we can all make a difference through the little choices we make every day 🌿 try a pet food that comes in recyclable packaging, a sustainable cat litter, or even just try and walk instead of taking the car where possible - it all makes a difference 😻🌍💚 . . #earthday #motherearth #protectourplanet #smallchangesbigresults #sustainablecat #sustainableliving #sustainability #sustainablepetfood #ecofriendlyproducts #ecocat #ecoconscious #carbonpawprint #climatehope #climatechange #wecanmakeadifference #cutecat #meowdel #catfluencer #catambassador #catfollowers #catphoto #catsofuk #catsofscotland #recycle #walkmore #sustainableproducts #recyclablepackaging #makeadifference #oneplanet #lovemothernature
    272
Engagement rate benchmark
  • Median
Audience location by country
United States
25.95%
United Kingdom
19.77%
Germany
5.87%
Canada
4.33%
India
3.3%
profile picture

20. Elsa | Manchester Food Blogger

United Kingdom

N. Irish/British Chinese 🇮🇪🇬🇧🇭🇰 📍 Manchester, UK 🍽️ Food history & reviews 🌿 Promoting sustainability 🌱Flexitarian 💌 hello@elsaeats.com Click below!

@elsaeats.food
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Get audience breakdown
Followers
2.9k
Fake followers
16.88%
Engagement rate
1.91%
Average Reel plays
1k
Audience gender
male
30.37%
female
69.63%
Top performing Reels
  1. Food from @phetpailinthairestaurant eaten with the wonderful @thechinesefoodie. So good! Waste not, want not. A lot of Asian restaurants already do this and offer their own boxes but if I can help to cut waste by remembering to bring my own, I will do. Knowing what transports and reheats well will also factor into what gets eaten on the day. Generally seafood is a general no and anything with a soup base will struggle to get home in one piece. Salads and cakes are good for transporting. If a place is already on Uber Eats or Deliveroo, then it can be less embarrassing to pack your left overs. Reader, sometimes I go to cafes or market stalls with my own box and ask them to use my container instead of their own disposable ones. I've never been turned down (yet!) Remember, every small contribution helps. You don't have to do it for every visit. Even once will make a difference. #EcoTips #SaveOurPlanet #ClimateChange #EcoWarrior #ESEAEats #SaveThePlanet #ThaiFood #泰國美食 #泰式餐 #曼彻斯特 #曼特
    7.6k
  2. I made Japanese style egg sandwich using @cookerru's recipe, substituting onions for Chinese chives. These sandwiches are super thick due to the milk loaf aka Shokupan used. Half of this was super filling and enough for one person in my opinion. I bought the loaf slices from @wacafelondon when I was visiting London. Let me know where I can buy this type of bread in Manchester! There's been a growing number of egg sandwiches where a whole egg can be seen. I first saw this style of sandwich in Japan so when it eventually made it on these shores, I was not fascinated but mildly amused. I think it was Marks and Spencers who first shocked the UK nation when they released a ham and egg sandwich which contained a whole uncut boiled egg. Now you can see this style of sandwich in trendy UK cafes. This sandwich is really easy to make but finding the elusive bread is difficult. You may be able to substitute with a normal farmhouse bread or milk bread, but there's nothing quite like Shokupan #ESEAEats @asianleadershipcollective #ESEAJoy #ESEA
    5.6k
  3. New on the blog! Katsu is NOT a sauce. Link in my bio or go to elsaeats.com⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Did you know that katsu is not a sauce? This is a common mistake within the UK specifically. A quick look at the #KatsuCurryPolice hashtag on Twitter yields many posts disgruntled by this phenomenon. My blog post details what katsu actually is and some historical information about the origins of katsu.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Of course, I share with you good places for getting good katsu!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @osakalocal.mcr has been my firm favourite since she started trading back in April 2019*⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @yuzumanchester is in the Good Food Guide consistently for many years for a reason*⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @yane.mcr is new on the block within Manchester and are run by a couple of British Born Chinese*⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @manzokustreetfood serves both chicken and tofu katsu curry. Gina, who runs this, is a friend so I may be biased here⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you like katsu? What makes Japanese curry amazing to you?⠀⠀⠀⠀⠀⠀ *Indicates businesses which are owned by East Asians⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ESEAEats #ESEAJoy #FoodHistory #Katsu #KatsuCurry #カツレツ #カツ #カツカレー #JapaneseCurry #JapaneseFood #JapaneseCurryRice #CurryRice #Curry
    672
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
83.66%
United States
4.65%
China
1.03%
Indonesia
0.93%
Spain
0.83%
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