Top 20 British Sustainability Influencers on Instagram (Jan 2026)

We found 126 sustainability Influencers in United Kingdom
These influencers mention 'sustainability' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
01/20/2026
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1. Natalie Davies

United Kingdom

🌍Sustainability advice for busy people 🌱Realistic Zero Waste living 💛Social justice = Climate justice 🌿Always learning 🎓NHS Doctor ➕Christian

@zerowastedoc
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Get audience breakdown
Followers
38.7k
Fake followers
20.76%
Engagement rate
1.36%
Average Reel plays
11.3k
Audience gender
male
8.78%
female
91.22%
Top performing Reels
  1. I’m at work for you, please stay home for me! I don’t do personal stuff here but normal went out the window last week. I’m Natalie and I’m an obstetrics and gynaecology trainee (ladies and delivering babies) which I have wanted to do since year two of Med school. But due to the Pandemic I am getting pulled off my dream training program to work in Intensive Care. NHS workers are sacrificing so much for you at this time: From moving into hotels away from vulnerable loved ones so they can still work, to working massive overtime, to putting their training on hold, and cancelling leave to work. Mandatory exams we have revised for have been cancelled, and promotions and training experiences are delayed. These sacrifices will affect our careers for years to come. If we survive. Because yes, we are also putting our lives on the line. I’m watching more of my colleagues get sick every day. Doctors have, and will die from an infection they could have been shielded from if they had chosen another job. And some will not recover. The outlook is terrifying. I am scared. The current restrictions (next slide) are not a list of actions that you can “get away with”. Although you can buy food, you should do this as infrequently as possible. You do not need to go outside every day especially if you could go a lazy Sunday without going outside normally. If you can exercise inside - then do that! Key workers are all making huge sacrifices, so don’t just do the bare minimum. Do everything in your power to go out as little as possible. Every time you go out you’re potentially causing a tidal wave of infection cases that will swamp our hospitals. In less than two weeks all our ventilators will be in use. So the people you infect today when they get sick in two weeks? They may not get a ventilator if they need it. That could be your friend or family member. That’s the honest, horrifying truth. We cannot work from home, and we wouldn’t ask to. WE DON’T NEED YOUR PRAISE OR FREEBIES! We just want you to STAY HOME as much as possible! Its hard, but not as hard as what is to come if you don’t. Please call out anyone you know flaunting the guidance. But just mainly #stayhome!
    3.5k
  2. Environmental justice isn’t possible without social justice! This is something that I think a lot of us don’t realise when we start to care more about the environment. But the reality is you can’t care for the environment, if you only care for the environment! All humans have intrinsic needs, like for food, shelter, safety, financial security etc. and until these needs are met they likely won’t have the capacity to care about more complex needs like a global climate crisis. Yes the climate crisis affects us all, but our brain simply works by prioritising the most immediate and essential needs first. So we actually can’t expect people to care about the planet’s health unless we make sure their basic needs are met first. This means that whilst campaigning for environmental policies, we also need to campaign for social justice issues like: - Housing for people without homes - A universal basic income - Fair taxation of billionaires and corporations - The right to healthcare and education - An end to racial oppression - Ending poverty and hunger - Stopping modern day slavery and trafficking Until every individual has their basic needs met we cannot expect them to have the capacity to join the fight for the climate, so our environmental work must go hand in hand with a fight for social justice. The more we care for others the more we can all care for our world. We cannot care for the planet, by caring for the planet only! #Zerowaste #zerowastelondon #zerowasteuk #zerowastehome #goingzerowaste #ourplanetourhome #zerowastecollective #plasticfree #plasticfreeliving #wastefreeplanet #refusereducereuserecycle #reducewhatyouproduce #zerowasteliving #choosetorefuse #refusesingleuseplastic #iamzerowastecommunity #zerowastechristian #socialjustice #environmentaljustice
    2.9k
  3. Everyone can do their bit to make food last longer! Now you may not have a garden, or a balcony to grow food, or you may be living in a shared or studio apartment with very little space but there’s still ways you can make food last longer and thereby saving you money and avoiding food waste! (Also avoiding trips to the supermarket during lockdown) Some simple tips include: 🍏Keeping spring onions and cut hers in water like flowers 🍋Dry herbs if you think you won’t get to them in time, or freeze them in oil 🍊Freeze soft fruits that are going squishy and use them later in smoothies or crumbles 🥭Have a go at pickling or preserving veggies to make them last longer 🍑Check your fridge is at the right temperature (<5°C) to avoid spoilage 🍎Resurrect wrinkly carrots and parsnips buy soaking them in water overnight What tips do you have to make food last longer? #Zerowaste #zerowastelondon #zerowasteuk #zerowastehome #goingzerowaste #ourplanetourhome #zerowastecollective #plasticfree #plasticfreeliving #wastefreeplanet #refusereducereuserecycle #reducewhatyouproduce #zerowasteliving #choosetorefuse #refusesingleuseplastic #iamzerowastecommunity #zerowastechristian #foodwaste
    2.2k
Engagement rate benchmark
  • Median
Audience location by country
United States
23.16%
United Kingdom
22.3%
Australia
6.43%
Canada
5.06%
Germany
4.14%
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2. Claudia Moloney-MacDonald

United Kingdom

🌹England Rugby | Exeter Chiefs 🌍 Sustainability Ambassador, @pe__solutions 🚘 Kia Speedwell 📝 matt@talentathletegroup.co.uk Blog: ‘Let's Talk 1%'

@claud_macdonald
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Get audience breakdown
Followers
20.6k
Fake followers
11.52%
Engagement rate
3.87%
Average Reel plays
21.1k
Audience gender
male
30.68%
female
69.32%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
78.3%
United States
3.79%
Ireland
1.97%
France
1.37%
Canada
1.37%
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3. Francesca Kennedy Wallbank

United Kingdom

💧 Founder of @h2osqd 💚 Sustainability consultant 📩 hello@h2osqd.com

@cheski.kw
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Get audience breakdown
Followers
14.7k
Fake followers
20.24%
Engagement rate
5.91%
Average Reel plays
40.8k
Audience gender
male
60.01%
female
39.99%
Top performing Reels
  1. VODIFY your life ™️ ✌🏻 When you come up with some ace marketing then realise the @bbc now owns it.. Thank you for leading us to a win @nick.showering 🥂 #theapprentice #vodify
    3.5k
  2. Backstage antics from the @apprenticeuk You’re Fired show ✨ I created personalised @h2osqd water bottles for each of the panelists - I asked the @bbc if I could hand them out on the show but they wouldn’t allow me to as no-one had asked previously so there wasn’t a procedure in place!! A true business person takes EVERY opportunity they can to get their brand out there 💪 #theapprentice#h2osqd
    3.1k
  3. I leave with my head held high, without investment from Lord Sugar but with much more than that. I went into this process without a game plan instead, a sustainable business plan and the will to prove that I could put my absolute all into every task. It’s been the most surreal time of my life, from creating toothbrushes, games, V0DIFY and fishing in Cornwall, these are times I will cherish. And honestly, thank YOU all for your positive messages that I receive everyday, your support has helped me more than you’ll ever understand. I’m still on the look out for an investor for my business TheCarbonFootprintCo, someone who understands sustainable business and wants to grow a green future. So if that is you, then please do get in touch. Cheski x #theapprentice
    3k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
85.92%
United States
2.39%
Spain
1.81%
Ireland
1.53%
Australia
0.8%
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4. Gemma Boucher | Wine Writer & Communicator

United Kingdom

🍇 Wine: writer, communicator, consultant & geek 🥂 Wine 🌎 Travel 🧀 Food 🌱 Sustainability 🎓 WSET Diploma candidate 🏃‍♀️ Runner

@gemmaboucherwine
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Get audience breakdown
Followers
13.6k
Fake followers
38.14%
Engagement rate
1.41%
Average Reel plays
4.2k
Audience gender
female
58.41%
male
41.59%
Top performing Reels
  1. Hospices de Beaunes: the Auction, the Wines and the Tasting! 🍷 The Wines: The Hospices de Beaune vineyards encompass over 60 hectares across Burgundy’s prestigious Côte de Beaune and Côte de Nuits.   The auction features 51 cuvées produced by the domaine des Hospices de Beaune,  with an impressive 80% sourced from prestigious Premier Cru and Grand Cru vineyards. 🍇 2024 Vintage: A milestone vintage for the right and, sadly, wrong reasons. The good news is that 2024 marks the complete conversion of the estate to organic farming, a project that has been seven years in the making. Organic viticulture is challenging at the best of times in Burgundy, but 2024 was a particularly tricky year of blood, sweat and a lot of mildew. The wet growing season led to intense mildew pressure; however, through constant vigilance in the vineyard, grapes were generally healthy with very little botrytis (rot).  Reds suffered more than whites, with significantly less rain in the  Côte de Beaune, where most Chardonnay is grown, compared to the Côte de Nuits, predominantly planted with Pinot Noir. The most successful wines I tasted were elegant, fresh and poised, with some of the best examples coming from Pommard, Volnay, and Meursault. 🙋‍♀️ Tasting the Wines Before the Auction: Tasting the wines before the auction is an essential part of the experience, offering bidders a unique opportunity to assess the cuvées firsthand. While a tasting booklet provides tasting notes and auction estimates, nothing compares to experiencing the wines directly - especially if you’re planning to bid on a barrel. The tasting takes place on the Saturday and Sunday morning of the auction weekend in the stunning, historic cellars of the Hospices de Beaune. Samples are drawn straight from the barrel, each offering a snapshot of the wine’s potential! #hospicesdebeaune #beaune #burgundy #wine #mersault #volnay #aloxecorton #puligny #montrachet #chassagne #chassagnemontrachet #pommard #burgundywine @domaine_hospicesdebeaune @winesofburgundy
    2k
  2. Deck the halls with Blanc de Blancs! 🥂 While the promise of a white Christmas may be uncertain, Blanc de Blancs – Champagne’s ‘white from white’ – offers a timeless elegance to elevate the season. ✨ ‘A Sparkling Showdown: The Best Blanc de Blancs for Christmas’ - is now up on my website: https://findingmywayinwine.com/ What’s your ultimate BdB? 🍾 . #blancdeblancs #champagne #sparklingwine #chardonnay #grandcru #capclassique #wine #trentodoc #englishsparklingwine @champagnetaittinger @sip_champagnes @bonnaireclouet @ruinart @champagne_billecart_salmon @gusbourne_wine @nyetimber @vergelegen_wine_estate @grahambeckuk @ferraritrento
    1.2k
  3. Dry Kabinett: Rethinking Mosel Riesling 🍇 I’ve been posting less about the wines I drink at home - maybe that’s a good thing, maybe you’d like more? Either way, some bottles are too good to keep to myself & this is one of them… 🍷 @weingut_markusmolitor , Graacher Domprobst Kabinett, 2015 Mosel Riesling has long held a place in my heart: these wines are fresh, floral, & delicate, juxtaposed by immense tension, acidity & unmistakable slate minerality. 🪨 Why THIS wine? 1️⃣ It hails from ungrafted vines, aka pure Vitis vinifera with no phylloxera-resistant American rootstock. This is Riesling on the rocks in the truest sense. 2️⃣ It challenges expectations of Kabinett Riesling. While Kabinett wines in Germany’s Prädikatswein system are often off-dry (slightly sweet), this one is totally dry, making it a fascinating outlier. 💡 A Quick Guide to Kabinett & Beyond Kabinett Rieslings are not classified by sweetness, but by the ripeness of the grapes at harvest. Riper grapes = higher potential alcohol &/or sweetness in the finished wine. The winemaker then decides the final style: ➡️ Fermenting to dryness converts more sugar into alcohol, resulting in a dryer wine with higher ABV - like this one at 10.5%, which is relatively high for a Kabinett. ➡️ Stopping fermentation earlier leaves more residual sugar, producing a lower-alcohol (often around 7-9%) off-dry wine, balancing sweetness and acidity. 📌 The Prädikatswein Pyramid 
Kabinett is just the beginning. The system includes 6 classifications, increasing in ripeness (& potential sweetness): 1️⃣ Kabinett - Light, fresh, typically off-dry but can be dry.
2️⃣ Spätlese - More concentrated, often richer.
3️⃣ Auslese - Made from carefully chosen, riper grapes, often with some botrytis influence.
4️⃣ Beerenauslese - Rare, intensely sweet, made from hand-selected botrytised grapes.
5️⃣ Trockenbeerenauslese - Rich and honeyed, made from individually shriveled botrytised grapes.
6️⃣ Eiswein (ice wine) – Naturally frozen grapes, resulting in a pure, vibrant flavour. This bottle is a reminder of just how versatile Mosel Riesling can be & why I keep coming back for more! 🥂
    1k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
45.3%
United States
15.24%
Australia
3.35%
Germany
2.85%
France
2.53%
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5. Emily Chan

United Kingdom

Senior Sustainability Editor & Acting Executive Fashion News and Features Editor @britishvogue Host of The Closet Digest 🎧 📍Cambridge

@chan_ely
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Get audience breakdown
Followers
13.5k
Fake followers
12.26%
Engagement rate
3.06%
Average Reel plays
6.3k
Audience gender
male
15.46%
female
84.54%
Top performing Reels
  1. Anyone who knows me knows I’m a constant outfit repeater anyway, but for the #VogueRewear challenge, editors, designers and other members of the Vogue community have been showing how they rewear one piece in their wardrobe in multiple ways. Here’s me showing how I wear my @RaeyOfficial skirt in 6 different ways. 🎥 @HanRDaly 💫
    15.7k
  2. Good question. Short answer: it’s complicated. That’s why we’re launching a new series, Decoding Sustainable Fashion by @chan_ely and @sophfei, where we’ll be answering the most burning questions people ask us as journalists about sustainable fashion: vegan leather or real leather? Natural fibers or synthetics? Are upcycled plastic bottles as materials sustainable? We’ll be answering all of these and more, so if you have any Qs, ask them in the comments and follow along! 🕵🏻‍♀️🕵🏻‍♀️ P.S. We know everyone defines sustainable fashion in their own way, let us know what it means to you. #sustainablefashion #sustainability #ecofashion #fashion #sustainableliving #style
    1.8k
  3. My first cover story! For @BritishVogue’s sustainability-themed January 2024 issue, I had the privilege of sitting down with @EmmaWatson to talk about her early adoption of ethical and eco-conscious fashion, her decision to take a step back from acting, and why she’s now focusing on her “inner scorecard”, among other things. “Activism is about connection, community and joy,” she told me, “because what is joyful is sustainable – what you love to do is something you can do for a long time. And that’s what we need.” Read the full story in the link in bio and on newsstands from Tuesday 🗞️ Thanks so much to @OEMarks, @GilesHattersley and @Edward_Enninful 💚 #EmmaWatson photographed by @CharlotteMWales and styled by @PoppyKain, with hair by @EugeneSouleiman, make-up by #KanakoTakase, nails by @TrishLomax, set design by @MaxBellhouse, movement director @EricVonChristison and production by @FaragoProjects, with thanks to Laura Ingall and Alexander Young.
    1.5k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
41.37%
United States
17.32%
France
4.88%
Italy
3.16%
Denmark
2.98%
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6. Anna Hope

United Kingdom

🎨 Pattern, colour, sustainability 🪡 Maker and designer @hope_and_the_house_creates Featured @houseandgardenuk @telegraphlifestyle @homes_antiques

@hope_and_the_house
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Get audience breakdown
Followers
13.2k
Fake followers
21.38%
Engagement rate
2.22%
Average Reel plays
3.8k
Audience gender
female
93.05%
male
6.95%
Top performing Reels
  1. I often dream of stripping all my woodwork so I can repaint it to perfection. And yet know that it is unlikely I will find the time until I retire. So ‘elegantly knackered’ is how much of my home will remain. I tell myself it’s character and that helps me make peace when things are rough around the edges! Happy weekend everyone - it’s sunny here today and that has made me very happy indeed ☀️ #bluedecor #colourfulhome #oilpainting #antiquedecor #englishcountrystyle #hallwaydecor #landingdecor #stairrunner #antiquetextiles
    1.9k
  2. Lilac season is here and I’m very excited because we have tons of the stuff in our front garden. I only managed to get a few full blooms yesterday, but I can see the rest almost ready to burst. Soon our vases will be overflowing and their sweet scent will hang in the air 💜. Hope you’re all having a wonderful long weekend! Xx #lilacflowers #lilacseason #stripes #cottagecore #greenkitchen #pinkkitchen #floraldecor #floralinteriors #persianrug #afghanrugs #kitchendesign #kitcheninspo #kitcheninspiration #cosyhome #warminterior #traditionalinteriors #englishcountrystyle #myperiodinterior #antiquedecor #vintagehome #sustainableinteriordesign
    1.5k
  3. Don’t hate me for saying this but I’m sitting here thinking how magical Christmas is and wondering how I’m going to get through January…I feel like I need a plan of action so it doesn’t hit me too hard. What do you guys do to get through the post Christmas blues?? #christmasdecor #christmastree #yuletide #festiveseason
    1.4k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
65.18%
United States
11.14%
Ireland
2.19%
France
1.89%
Australia
1.86%
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7. Tiffanie Darke

United Kingdom

Luxury, fashion, sustainability 🍃What to Wear: new book out September 🍃Rule of 5 campaign 🍃 Writer 🍃 Sustainability shopkeeper @agora.ibiza

@tiffdarke
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Get audience breakdown
Followers
12.4k
Fake followers
20.67%
Engagement rate
2.98%
Average Reel plays
3.1k
Audience gender
male
19.71%
female
80.29%
Top performing Reels
  1. Wrote about France's groundbreaking legislation against fast fashion for @guardian today. The Lower Parliament voted unanimously for a fine of up to €10 per fast fashion garment and a ban on advertising on Thursday. This is a seismic piece of legislation designed to protect companies that make quality products from quality materials. Like smoking, drink driving and plastic bags, France thinks fast fashion is a danger to societal health. Gripping stuff! Link in my Stories @federationdupap @yannrivoallan @fannymoizant @viollandannececile
    1.5k
  2. Ready for Rule of 5 in 2024? It's great to have you here! It's been such a lovely experience travelling with all my Rule of 5 friends this last year, I couldn't possibly look back. Instead, I'm really looking forward to doing it with all of you again - only better this time. Quick reminder of the guidelines on these slides, but please remember they are just a guide. This is your challenge, it's important it's right for you, your needs and where you are in life right now. Having completed the challenge last year I can assure you it really is worth it, on so many levels. It resets your shopping habits, refreshes your relationship with fashion, deepens your relationship with style, saves you money (yes!), introduces you to creativity - and it helps the fight against climate change. I'm sure I don't need to tell you fashion is responsible for 8-10% of the world's emissions, has a huge waste problem clogging up deserts, seas and frankly any part of the world we can find to ship to, and is encouraging consumption at a rate far beyond that which the world's resources will allow. What's great about this challenge is that it is something we can all do, it is enjoyable and revealing and if enough of us do it, it could change the current trajectory we are on. So give it a go! Your wardrobe (and your happiness levels) will thank you. Do subscribe to the newsletter via link in bio as the first bulletin will be going out tomorrow, with lots more detail (don't worry, it's not that complicated). #ruleof5 #sustainablefashion #2024
    1.1k
  3. Thankyou so much @katiecouric for spotlighting my new book, helping us rethink our relationship between luxury and sustainability. Book is out September 4th but already so much excitement! It's so amazing to be playing in America again, I admire so much the ambition and passion that runs through everything and honoured to be included. There are some truly inspirational pockets of media sharing progressive and engaging coverage of the issues and Katie and @katiecouricmedia is one of them. Sign up to Katie's newsletter for more (link in my Stories and What to Wear Highlights) And thank you too to the phenomenal team at @broadleafbooks
    923
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
71.52%
United States
10.51%
France
2.34%
Italy
2.08%
Spain
1.48%
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8. Farly Finds

United Kingdom

A social shopping marketplace for users to buy, sell and curate sustainable products. ✨ Subscribe to our newsletter for weekly curated shop windows

@farly_finds
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Get audience breakdown
Followers
12k
Fake followers
18.58%
Engagement rate
1.16%
Average Reel plays
-
Audience gender
male
18.14%
female
81.86%
Top performing Reels
  1. Dress down Friday! #fridayfun #TGIF #tgifridays #fridayfeeling #friday #fridayvibes #instalike
    9.4k
  2. Happy Friday! From @farly_market X @siblingscomedy ( feat. @daviesandgreen ) 🕺👷‍♂️ 🔨😆 #comedyduet #tiktokchallenge #tiktoktrending #reelitfeelit #reelsviral #fergalicious #fyp #duetwithme #levelup #viralpost #foryou
    2.2k
  3. Jumpin’ into vintage! #ᴛʙᴛ If you have any old clothes, don’t throw them away… they might just look great on a friend. Remember one man’s trash is another man’s treasure. ♻️ DM us if you have some old clothes you want to throw out… We’ll rehome your old clothes 🧡💫 #secondhand #vintage #preloved #secondbranded #fashion #secondstuff #vintagestyle #secondhandfashion #thrift #hand #s #retro #vintageclothing #thrifting #thriftshop #sustainablefashion #second #ootd #slowfashion #style #vintageshop #secondhandclothes #thrifted #secondhandshop
    2k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
33.85%
United States
20.04%
Brazil
2.85%
Italy
2.76%
Mexico
2.74%
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9. MATTHEW NEEDHAM

United Kingdom

🌱 Creative Director + Designer ♻️ Sustainability Lead @bafcsm @mafcsm @gdfcsm 💡 Co-founder + CD @trashclubhub

@matthewneedhamstudio
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Get audience breakdown
Followers
11.7k
Fake followers
23.35%
Engagement rate
1.23%
Average Reel plays
4.5k
Audience gender
male
40.37%
female
59.63%
Top performing Reels
  1. Our favorite creative sustainability expert @matthewneedhamstudio at the factory in Portugal where our Pelotas Ariel comes to life 🌱
    2.6k
  2. @matthewneedhamstudio in Portugal, where our iconic Pelotas Ariel is made.
    783
  3. GLASS MAGAZINE 50TH ANNIVERSARY FEATURE ♻️ Very grateful to be included in this line up of 25 UK innovators. On sale now. 🌍 @theglassmagazine Photographer @aaronjhurley Stylist @lilyrimr Groomers @nadiaaltinbas using @bumble, @111skin and @dysonhairpro and @nickibugs using @sundayriley for skin and @hairbysammcknightfor hair Retouch @jessicamchugh.retouching Photography assistant @ethanhumphries Styling assistant @olgapetrusewicz Special thanks to @yoyostudios Interview @imogenclark_ All clothing and accessories MATTHEW’S OWN #matthewneedham #matthewneedhamstudio #londonartist #upcycling #discoverartists #glassmagazine
    718
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
40.92%
United States
11.58%
France
5.57%
Italy
3.69%
China
3.21%
profile picture

10. Penny 🎀 | sustainability and fashion ♻️

United Kingdom

Upcycling, preloved fashion and imperfect eco account 🌟 Sustainable fashion is the 1 ♻️ #reboxer @reboxed 📲 For collabs, please email me 🥰⬇️

@threadsforapenny
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Get audience breakdown
Followers
7.5k
Fake followers
15.52%
Engagement rate
1.09%
Average Reel plays
4.5k
Audience gender
male
12.84%
female
87.16%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
60.95%
United States
13.14%
Australia
2.55%
Canada
2.4%
Ireland
1.95%

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11. Dr. Jade McSorley

United Kingdom

Fashion, Sustainability and Responsible Innovation 🌎 @sustfash ♻️ @loanhood 📚 PhD @ucadoctoralcollege 🎙️ @fashforwardpodcast #voguebusiness100

@jademcsorley
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Get audience breakdown
Followers
6.7k
Fake followers
33.42%
Engagement rate
1.67%
Average Reel plays
1.8k
Audience gender
female
62.09%
male
37.91%
Top performing Reels
  1. whataboutism : responding to an accusation of wrongdoing by claiming that an offense committed by another is similar or worse 🎓 @twinbrett and @twinscott are bold when outing unethical and unsustainable practices within the fashion industry - but they’re not always met with a positive response, naturally 🙃 people will justify buying from fast fashion brands, whether it’s price points and accessibility or the fact that other brands are worse, the bottom line is that ✨brands✨ need to start making changes and quit putting the responsibility on consumers - until they do though, we can make better choices and shop less frequently to avoid overconsumption listen to our new podcast series hosted by @jademcsorley on Spotify, YouTube and Apple Podcasts - link in bio #sustainablefashion #sustainableclothing #veganism #fashionpodcast #podcastshow #futureoffashion
    31.5k
  2. When working as a model in the fashion industry, @jademcsorley was asked to shoot more and more product witnessing first hand how the industry was changing and overconsumption was becoming more prevalent. @rethink_rose finds out more about the fashion rental platform @loanhood from co-founder Jade Mcsorely ♻️👢🧥 Full episode on Clean Cut TV - 🔗 in bio #fashionrental #circularfashion #slowfashion #sustainablefashion #conciousfashion
    15.4k
  3. Our little boy Rue River Sawyer came into the world on 16th July 2025 🤍 words cannot describe the love, joy and completeness we are feeling right now
    892
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
42.82%
United States
14.61%
Germany
3.13%
India
3.1%
Japan
2.91%
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12. Frankie Dunn

United Kingdom

writer, editor, creative consultant ✿ ~ music, culture, sustainability ~ prev. international editor at i-D

@frankie__dunn
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Get audience breakdown
Followers
6.5k
Fake followers
17.56%
Engagement rate
2.96%
Average Reel plays
6.4k
Audience gender
female
56.67%
male
43.33%
Top performing Reels
  1. after 10 (!) years at @i_d, it's time for a change 💔😉 it's been a wild ride since i interned pre-vice, when we were a tiny team making big things happen 💫 i-D and i have truly grown up together. highlights have included curating festival stages around the world; taking skepta and bbk to iceland; writing cover stories on björk, arca and fka twigs; having the freedom to feature the scenes and creatives i believe in; making endless playlists for you all; and of course managing an international team of editorial legends 🌎 thanks to @hollyshackleton for hiring me in the first place, to @hattiecollins for introducing me to the music industry, to @alastairmckimm for the continued trust, and to everyone else i've had the pleasure of working with/commissioning/editing/interviewing over the years 💞 let's keep collaborating!
    1.1k
  2. @fkatwigs on the cover of @i_d's fall issue 🧡 photographed by @willyvanderperre, styled by @alastairmckimm and interviewed by me.
    731
  3. made a fun v-day playlist for @ymclondon 💌 link in my bio :)
    685
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
42.52%
United States
19.91%
France
4.29%
Japan
3.53%
Australia
2.09%
profile picture

13. Bella + Frank

United Kingdom

🍃♻️Conscious children’s clothing for 2-12, designed to inspire & empower young adventurous minds♻️🍃 - WORLDWIDE DELIVERY #SustainabilityHomegrown

@bellaandfrank_
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Get audience breakdown
Followers
5.1k
Fake followers
19.65%
Engagement rate
1.01%
Average Reel plays
-
Audience gender
female
90.65%
male
9.35%
Top performing Reels
  1. 🔜We will soon be releasing new styles from our limited collection: Insectarium. And as you may know good ideas grow when they are shared! Did you sign up to know more about our upcoming launches? . . . . . #madeinuk #brighton #london #kidsroom #sustainableclothing #gotscertified #ethicallymade #motherdaughter #dogsofinstagram #doglovers
    369
  2. 🍀We aim to create a space for children along all areas of the gender spectrum by promoting a culture that encourages kids to express themselves in gender non-conforming ways and designing clothes that are not gender labelled. ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣•⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ #BellaAndFrank #sustainabilityhomegrown #organicchildrensclothes #sustainable #ecofriendly #sustainableliving #organickidsclothes #sustainblefashion #sustainability #environment #sustainablefuture #Instasustainable #childrensclothes #kidsfashion #kidsclothing #organiccotton #recycle #parenting #lovedclotheslast #slowfashion #unisex
    222
  3. By creating products that are seasonless and long-lasting, we aims to break with the traditional fashion calendar. The seasonal calendar pushes for overconsumption, waste and a relentless need for speed, which now characterizes the fast fashion industry. Our garments can be worn any time of the year, anywhere in the world, with consideration for the environment was for us an obvious choice to make in the current climate 🌎. . . . #BellaAndFrank #sustainabilityhomegrown #organicchildrensclothes #sustainable #ecofriendly #sustainableliving #organickidsclothes #sustainblefashion #sustainability #environment #sustainablefuture #Instasustainable #childrensclothes #unisex #kidsclothing #organiccotton #winterwear #parenting #slowfashion #lovedclotheslast #reuse #recycle
    190
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
74.78%
United States
6.12%
Australia
1.79%
Spain
1.57%
France
1.47%
profile picture

14. Caroline Roper🪲

United Kingdom

Environment and Sustainability Officer by day, 1/3 of @letslearneverythingpod by night. Msc Biodiversity Conservation 🍉🏳️‍🌈🏳️‍⚧️

@carolinethebug
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Get audience breakdown
Followers
5.1k
Fake followers
12.36%
Engagement rate
10.38%
Average Reel plays
-
Audience gender
male
31.61%
female
68.39%
Top performing Reels
  1. Are you folks ready to see my toad obsession? If you are ever sad, feeling a bit blue or just a bit down in the dumps, google pictures of toads. It can’t fix everything but it might just put a smile on your face 😉 Seriously though, these little weirdos are one of my favourite animals and I love painting them! I cannot wait to share more of this page as it gets filled!! . . . . . #toad #toadart #frog #frogart #bug #bugart #nature #natureart #naturelovers #scientificillustration #illustration #painting #watercolour #watercolor #watercolourpainting #watercolorart #orange #detail #art #artist #artistsoninstagram
    1.2k
  2. Ngl this is one of my new favourite pieces! It’s at its new home now and I couldn’t be happier!!! It’s been a really busy week with commissions! I have a few people that I haven’t gotten back to yet, so if you’re still waiting I should be in touch by the end of play tomorrow! In other exciting news, I’m opening my Etsy store within the next few weeks! Packaging and business cards have arrived and the prints have been ordered! I can’t wait to share my work with you all 💛💛💛 . . . . . #frog #frogart #toad #toadart #bugart #mushroomart #insectart #scientificillustration #illustration #commission #art #watercolour #watercolor #watercolourpainting #watercolorart #nature #natureart #naturelovers #artistsoninstagram
    1.2k
  3. She’s aliiiive! Hi everyone! I’m so sorry for being MIA for over a week 😬 I hope you are all doing well!!! My rain frogs are finished! I honestly couldn’t be happier with this little page (especially the red and green frog- he’s my favourite). I’ve hardly been on Instagram this week which means I’ve missed a LOT of your artwork too, so I’ll be doing a little #artistsupportingartist post on my story tomorrow morning! Keep your eye out for it! I really do hope that everyone is staying safe this week. I’m sending all my love to my American followers who are just in chaos at the moment, as well as to my fellow Brits who are stuck in ANOTHER lockdown. Stay safe and I’ll post again soon 💛 . . . P.s. hello to my new tiktok followers! I’ve seen you beans come over to my Instagram... love you all so much! If you’ve missed seeing my stuff I’m posting daily on tiktok, be sure to head over there and check my vids out! . . . #frog #frogart #toad #toadart #insectart #bugart #illustration #scientificillustration #nature #natureart #naturelovers #watercolour #watercolor #watercolourpainting #watercolorart #artistsoninstagram #artistontiktok #goblincore
    1.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
33.07%
United Kingdom
22.84%
Canada
5.33%
Australia
3.75%
Brazil
3.31%
profile picture

15. Kate Lamb

United Kingdom

Welsh Lamb. Acting, Climbing, Adventure, Sustainability. #saynotosingleuse Patron of @streetheartsbg Cycled 🇧🇬 to 🇬🇧 for Street Dogs 🎥👇🏼

@lamb_tales
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Get audience breakdown
Followers
4.8k
Fake followers
17.56%
Engagement rate
8.87%
Average Reel plays
-
Audience gender
male
15.81%
female
84.19%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
53.1%
United States
18.45%
Australia
4.55%
Canada
2.62%
Spain
1.55%
profile picture

16. Jamie Farndale

United Kingdom

🌱Sustainability Ambassador @scotlandteam 👨‍🎓Sustainability Student @cambridgeuniversity 🇬🇧 GB 7s 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scotland 7s 🏰 Edinburgh Rugby 📍London

@farndalej
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Get audience breakdown
Followers
3.7k
Fake followers
18.2%
Engagement rate
7.77%
Average Reel plays
-
Audience gender
male
66.07%
female
33.93%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
65.16%
United States
5.57%
France
3.12%
Australia
2.82%
China
2.38%
profile picture

17. Bethany • Sustainability 🌿

United Kingdom

24 | London | UK ✎ BA Hons Sustainability & French ❀ Sustainable living • Eco conscious ❊ Less waste ♻️ More plants 🌱

@bethany_eco_
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Get audience breakdown
Followers
3.7k
Fake followers
10.95%
Engagement rate
4.69%
Average Reel plays
1.8k
Audience gender
male
17.56%
female
82.44%
Top performing Reels
  1. 🌿🌿 . . . . . #sustainable #sustainablelifestyle #ecofriendly #lowwaste #lowwasteliving #zerowaste #reducereuserecycle #ecoswaps #consciousliving #ecohacks #plants #greengifts #plantshop #greenyourhome #plantlove #giftideas #indoorgarden #moodboost #positivity #positivevibes #plantlovers #plantdecor #houseplantsofinstagram #indoorjungle #secondhand #buysecondhand #choosesecondhand #secondhandfirst
    430
  2. What are your go-to bathroom products? 🧼 🛀 ‼️😱 Did you know aerated shower heads combine water with air to create larger drops of water, giving the same shower experience whilst using up to 50% less water!!! 💦 Here are my go-to products: •Aerated shower head 🚿 •2in1 shampoo and conditioner bar from @zerowastepath 🧼 •Bar soap for the shower from @dove •Pink clay facial bar from @tzoneuk •Second hand soap dispenser, currently refilling with Grassy green tea hand soap from @deterdraft 🧴 •Face moisturiser and toner from @upcirclebeauty •Reusable swab from @shop_sensibly •Bamboo toothbrushes from @georganics and somewhere else 😂 •Mouthwash tablets from @georganics 🦷 •Lavender, tea tree and orange deodorant from @sagenaturalskincare 🍊 •Curcumin crystal deodorant from @nativeunearthed 💎 . . . . . #refillrevolution #reducehomewaste #sustainable #sustainablelifestyle #ecofriendly #lowwaste #lowwasteliving #zerowaste #reducereuserecycle #ecoswaps #consciousliving #ecohacks #environment #lessplastic #saynotoplastic #myecojourney #smallbusiness #supportsmallbusinesses #reuseable #reusable #ecobathroom #ecobeauty #ecobeautyproducts #naturalbeautyproducts #shampoobars #soapbars #bambootoothbrush #savewater #lesspackaging #greenerchoices
    419
  3. Do you agree?? 💚 . . . . . #sustainable #sustainablelifestyle #ecofriendly #lowwaste #lowwasteliving #zerowaste #reducereuserecycle #ecoswaps #consciousliving #ecohacks #environment #lessplastic #saynotoplastic #myecojourney #ecoquotes #environmentquotes #savetheearth #saynotolandfill #avoidwaste #oceanconservation #climateaction #sustainabilityquotes #worktogether #savetheplanet #positiveaction #worldquotes #collectiveaction #positivequotes #positivity #greenquotes
    344
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
49.41%
United States
18.1%
Australia
4.15%
Canada
3.71%
India
2.97%
profile picture

18. liz kombaté | colourful & conscious soft living🕊️🌈🍉🖤✨

United Kingdom

🌍Sustainability🤝social justice 👩🏽@heads.agency 👗@loanhood 🌈@rainbowcentrecharity 🎓@ucl_sprc//@uni_southampton 💌lizkombate@gmail.com 👇🏾Browse my work

@_liz_kombate_
@lizkombate
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Get audience breakdown
Followers
3.5k
Fake followers
11.1%
Engagement rate
2.43%
Average Reel plays
-
Audience gender
female
66.85%
male
33.15%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
85.69%
United States
2.93%
France
2.11%
Spain
1.63%
Italy
1.3%
profile picture

19. Travis Bramley

United Kingdom

🚲 Purpose Driven Performance 📚 @uniofexeter MSc Sustainability ⚽️ @officialecfc Sustainability Officer 🍃 (Imperfect) Sustainable Athlete

@travis_bramley
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Get audience breakdown
Followers
3.5k
Fake followers
10.75%
Engagement rate
2.6%
Average Reel plays
2.7k
Audience gender
female
38.4%
male
61.6%
Top performing Reels
  1. Came for the new bike, stayed for the orange socks 🍊 Art was never my strong point, can you tell? 💅 #picasso #newbikeday #sike #cyclingreel #gravelcycling #iamspeed #exeteruni #exetah #ukcycling
    1.2m
  2. In honour of the boat races today 🛶🫡 #whoswho #siblings #rowing #cycling #sport #gravelcycling #boatraces #lborosport #loughborough #modabikes #wearesungod #sungod #methelmets #bontcycling
    800.4k
  3. Please stop building bike lanes like this 🥺 @plymouthcitycouncil 📍Billacombe Road Why? Having cars are parked between the road & bike lane actively encourages accidents between cyclists & car doors. Not necessarily through driver negligence, but just by design. People are much less likely to look before opening a door on the side of the door not facing the road, so they open it right into the path of oncoming cyclists. This has happened to me no less than five times on this section of road in the last four weeks (I’ve ridden this path 32 times in that time according to @strava). I’d say only of those was a properly close miss, but I know several people who’ve been taken off by this kinda thing. As a result, I stay to the far left & slow down as a precaution now. How should it be, imo? 1. Segregate the path using bollards, which stop people opening their left-hand doors. Even better would be to build a separate superhighway; this is an arterial route into the city, after all. 2. Increase the amount of space between the cars & the bike lane (although people always seem to park further to the left than the box to avoid their mirrors being clipped) 3. Get rid of the car parking spaces 🤷‍♂️ (every house on this section of road seems to have a private driveway?) What do you think? 🤔💭 #plymouth #bikelane #cyclinginfrastructure #bikelanes #devoncycling #cyclingreel #cyclingcommunity #plymouthcycling #ridecannondale #wahooligan #fromwhereiride #cyclinglifestyle #ridebikesbehappy #strava #stravacycling
    38.5k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
82.7%
United States
4.11%
Australia
1.76%
Spain
1.47%
France
0.88%
profile picture

20. Moko Sellars

United Kingdom

Plantfood | Mindfulness | Nature | Sustainability Sharing my Cancer healing journey❤️ Design @mokosdesign Founder of @tencablestreet + @f_ish_notfish

@mokosellars
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Get audience breakdown
Followers
3.2k
Fake followers
20.31%
Engagement rate
11.28%
Average Reel plays
-
Audience gender
male
18.04%
female
81.96%
Top performing Reels
  1. Moko 1982 - 2022 . We are so heartbroken to have to share that our beautiful Moko passed away on Friday 6th of May 12.30pm, surrounded by people who love her. . After she was diagnosed, Moko spent three years living life to the full with her son in Frome, surrounding herself with nature and beauty. She fought every step of her journey and kept fighting right up until the end. . Family and friends are organising a funeral in the next few weeks. If you were close with Moko and we don’t have your contact details already, please get in touch on mokoforever2022@gmail.com. . All comments here will be passed on to Moko’s family but her DMs will not be monitored so if you want to leave a message for Moko, please do it here in the comments. . We will be back with another post around the time of Moko’s funeral. If you want to support or help in any way, there will be more information then. .
    854
  2. 9/6/22 We said good bye to our Moko. It was such a beautiful day, celebrating her life with friends and family. If you were able to be there, thank you for coming and I hope you all enjoyed exchanging stories and memories about Moko, and made some new friends as I'm sure that's what Moko would have wanted ☺️ We also wanted to give special thanks to our talented friends who contributed to the lovely spread at the reception. I'm sure you all want the details of where you can buy the amazing cheese and treats from!! (And you know how Moko loved to support her community) so I will share their details here! 💕 Angela & Nivi @iamnutok Peter & Gabrielle @mousesfavourite Mike @honestly.tasty Cupcakes by Dani @vidabakery Chocolates by Becky @harthchocolate *The vegan sushi was ordered from a local sushi brand 'Hakko House'. They were so delicious, I'm sorry we didn't order more!! @hakko_uk Thank you Kip for the lovely fruit loaf and focaccia and also our friends for helping with the cheese boards and just being an amazing support to us this past month. You know who you are ❤️ We loved Moko for her fighting spirit, her love and loyalty, strength and positivity, and her ability to inspire.  Let's all enjoy life and be a bit more 'Moko' ; ) Be brave, strong, stay positive and make Moko proud. And most importantly, Love yourself fiercely ❤️ Lots of love from her family xx #mokoforever2022 #welovemoko #loveyourself
    623
  3. Moko’s woodland 🌲🌳🍄🌳🌲 Moko loved and appreciated nature throughout her life. It was a place of solace and healing for her in the last three years whilst battling Stage 4 cancer. We want to create a lasting memory and legacy for her love of nature.   Our fundraiser is for the creation of woodland in memory of Moko. The more money we raise, the more plants we can purchase and plant. Family and friends who knew Moko know that it would have to have a purpose. We want to produce a rich, biodiverse woodland with a mixture of foraging species for people to enjoy. We hope the chosen location of the forest is somewhere people can go and celebrate Moko's life or visit and contemplate.   We have set the target high, and we want to go big! I don't think Moko would settle for anything else.   We will update the fundraiser when we have a chosen plot and budget the number of trees we can purchase. Once our target or deadline is met, the next stage is to welcome everyone to help with planting the trees. We aim to hit our target ready for planting in late Autumn.   Thank you, and please share with anyone who would like to donate. Link in bio 🙏❤️   With love xxx #mokoforever #mokoswoodland #mokosfundraiser #weloveyoumokosellars #mokoforever2022
    610
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
58.81%
United States
13.69%
Australia
2.87%
Spain
2.48%
Japan
2.21%
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