Top 20 British Outdoor Influencers on Instagram (Oct 2026)

We found 21 outdoor Influencers in United Kingdom
These influencers mention 'outdoor' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
10/30/2026
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1. Mark-Antony Yorkston | Outdoor Adventurer

United Kingdom

Exploring Scotland with my dog Alfie 234/282 Munros⛰️ Discover tours & experiences via the link below⬇️

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2. Joshua Beckett > Hiking > Uk

United Kingdom

I'm Josh 🇬🇧 Follow for hikes, mountain shenanigans, and outdoor adventures! tattooedhikerrenquiries@gmail.com My only account on instagram @thrudark

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3. Lou

United Kingdom

37kg natural weight loss through lifestyle transformation music • outdoor life • fashion beginner runner • sober and soft 💌 hello@loutwopointzero.com

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4. Will

United Kingdom

Outdoor journalist and pro gear tester. @mindomountains ambassador. Author of Peak Bagging Wales - out now. 🏴󠁧󠁢󠁷󠁬󠁳󠁿 Cymro

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5. Zak| Outdoor inspiration| Wild camping| Hiking

United Kingdom

🌅| Side quest enthusiast 🏔️| mountains & mullets 📩| Zaktreks22@gmail.com 📍| UK🇬🇧

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6. Sadie Ellenor Grace

United Kingdom

Forever dreaming of my next adventure ⛰️ • Outdoor Photographer • Based in Sheffield • DM for collabs

Followers
29.2K
Fake followers
13.5%
Engagement rate
2.88%
Average Reel plays
234.5K
Audience gender
female
38.35%
male
61.65%
Top performing Reels
  1. 6.7K
  2. 4.2K
  3. 3.9K
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
52.9%
United States
11.14%
Germany
2.68%
France
2.63%
Italy
2.42%
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7. Jim Scott | Photographer | Northumberland

United Kingdom

Where history leaves its mark. Heritage | Outdoor | Travel | People & Stories. Prints, commissions & partnerships ↓

Followers
24K
Fake followers
0.76%
Engagement rate
2.26%
Average Reel plays
8K
Audience gender
female
41.28%
male
58.72%
Top performing Reels
  1. Five Northumberland locations worth getting up early for — Part One. I’ve spent a lot of early mornings photographing Northumberland. These are five places where I think arriving before most people are awake genuinely makes a difference. Bamburgh — The obvious one, but for good reason. Early light reaches the castle, dunes and beach before the village gets busy. There are good compositions on both sides of the castle, so don’t automatically head for the classic view. Holy Island — One of my favourite places early in the day. Check the causeway crossing times carefully, but if they work in your favour you can have a remarkably quiet island, particularly around the harbour and castle. Embleton Bay — It takes a little more effort. The fantastic walk from Craster is roughly 1½ miles each way, the shorter we route from the stead’s is about 1/2 a mile… but arriving around sunrise gives you the castle, boulder shore and Embleton Bay before other walkers arrive. Howick Coast — Much less photographed than the big three above. The rocky coastline around the Bathing House gives you plenty to work with, particularly when there’s movement in the sea. Take care on wet rocks and around a rising tide. Low Newton-by-the-Sea — The view south towards Dunstanburgh is one of my favourites in Northumberland. Early light can catch the dunes and cottages beautifully, and you can continue onto the beach and Embleton Bay for completely different compositions. These aren’t necessarily the five best locations — just five where I think being there early pays off. Save this for your next early start. Part Two next week — follow me for the next five. 📍 Northumberland, England @visitnorthumberland @visitengland
    3.3K
  2. 2.9K
  3. 2.5K
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
51.56%
United States
17.19%
France
3.91%
Germany
3.13%
Canada
3.13%
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8. Road Trips + Sea Dips

United Kingdom

@lucyartdisco + @marieartdisco From daily beach rides to trips in the wild, our Landy ‘Pickle’ makes every journey an adventure. Our day job @artdisco

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9. Tom Howard

United Kingdom

Multi-award-winning garden design and build. Creating beautiful, functional and timeless outdoor spaces. London, Surrey and further afield.

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10. hiked.up 🌳

United Kingdom

🌳outdoor community group by @a.mxwl & @1.butler 📧hikedup@hotmail.com 📍london

Followers
16.2K
Fake followers
16.49%
Engagement rate
2.46%
Average Reel plays
10.3K
Audience gender
female
25.68%
male
74.32%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
51.55%
United States
7.76%
South Korea
3.74%
Indonesia
3.06%
France
2.92%

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11. Sophie Radford | Outdoors ↟ ✧ 𖤓

United Kingdom

Hiking | Travel | Gym 🤎🫶🏽🌼🏔️ sophradford0704@gmail.com

Followers
14.5K
Fake followers
19.84%
Engagement rate
3.02%
Average Reel plays
11.9K
Audience gender
female
48.7%
male
51.3%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
82.05%
Spain
4.98%
United States
2.54%
Greece
1.22%
Australia
0.94%
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13. Mike Holly

United Kingdom

Just a fisherman who loves the outdoor life Manager for @baitworks Co Host of the @carpfishingpodcast

Followers
12.8K
Fake followers
14.5%
Engagement rate
3.27%
Average Reel plays
57.3K
Audience gender
female
2.92%
male
97.08%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
70.1%
France
6.89%
Germany
2.76%
Italy
2.21%
Spain
2.04%
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14. April & Riley 💗

United Kingdom

🗺️Hiking | Accommodation | Outdoor 🏴󠁧󠁢󠁷󠁬󠁳󠁿🇦🇺 Relocating to WA, Australia in October 🥾99/136 Welsh Hewitts 🏔️12/15 Welsh 3000s

Followers
12.8K
Fake followers
13.48%
Engagement rate
3%
Average Reel plays
1.8K
Audience gender
female
73.02%
male
26.98%
Top performing Reels
  1. 2.9K
  2. 1.5K
  3. 1.5K
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
55.6%
United States
23.83%
Australia
3.33%
Canada
2.81%
Ireland
1.24%
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15. Lee Craigie

United Kingdom

Storyteller, bike adventurer, tree planter and outdoor therapist. Founder and director of @adventuresynd Author of Other Ways to Win

Followers
11.8K
Fake followers
13.89%
Engagement rate
5.69%
Average Reel plays
5.6K
Audience gender
female
40.45%
male
59.55%
Top performing Reels
  1. 6.3K
  2. Two years ago I moved from my home in the Highlands of Scotland into a rented flat in Edinburgh’s City Centre. This wouldn’t have been my first choice but in order to attend engagements in my capacity as Active Nation Commissioner I needed to be in Edinburgh or Glasgow pretty regularly. “Stay!” they said “Take the train!” They suggested. Which is great idea actually. I LOVE train travel. With my need for motion satisfied I find I am left free to think and write and gaze at the weather as it whizzes by. Lovely. But I couldn’t. You see the only healthy and efficient way for me to get between engagements in city centres is by bike and here’s the thing…I could never get my bike on the mainline train line between Inverness and the central belt! 🤦🏾 The bike provision on these @scotrail High Speed Trains is appalling. Two badly designed bike hooks means taking your bike south for work (or north for fun) is nearly impossible. BUT check this out!!!! The launch of the @scotrail Explorer Carriages on the west coast line last week heralds a change. 20 people can now travel on each service with their bikes (even over-sized bikes), opening up sustainable exploration of our incredible country to more people who don’t, can’t or won’t rely on cars. The battle continues to get the Inverness line to follow suit but for everyone who emails or messages me asking when this change will take place and for all of you who have sat despondent on station platforms watching the last train of the evening pull away without you and your bike on it, hear this… 📣 IT IS HAPPENING! The lack of bike provision on the main highland line will be a thing of the past under current proposals developed by @scotrail and approved by @transportscotland This happened because you saw the unfairness and the unsustainable nature of the situation and you spoke up. Thanks to all of you who offered your insights and opinions and helped me drive this agenda. 🙏 #LetsDoNetZero #GoByBike 📸 by SnappitySnapsPhotography
    1.9K
  3. 1.7K
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
56.8%
United States
11.39%
Australia
3.06%
France
2.81%
Canada
2.55%
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16. Karolina 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Creator | Outdoor Adventurer

United Kingdom

ᨒ A girl on an adventure ᨒ 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Somewhere Outside📍Scotland 𖠰 Adventure | Lifestyle | Hiking | Camping | Outfits | UGC 𐚁 💌 roamwithkala@gmail.com

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17. Rebecca

United Kingdom

📍Yorkshire | outdoor advocate | single mum Sharing my adventures & routes ⛰️ Wainwrights 107/214 🥾 Long Distance Hiker 🚶🏻‍♀️‍➡️Walking 1000 miles

Followers
10.8K
Fake followers
13.48%
Engagement rate
2.93%
Average Reel plays
6.5K
Audience gender
female
45.45%
male
54.55%
Top performing Reels
  1. 5.7K
  2. 1.9K
  3. 1.3K
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
68.33%
United States
7.4%
Canada
1.71%
Spain
1.51%
Ireland
1.43%
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18. Alice | Wild Swimming & Hill Hiking 🌅

United Kingdom

🏴󠁧󠁢󠁳󠁣󠁴󠁿 Life in Scotland 🤠 Weekday Nurse, Weekend Adventurer 🧜‍♀️ Water Selkie / Hill Gremlin 🏕️ Stays, Experiences & Outdoor Gear 💌 Cheeky Collab?

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19. Steph - adventure | outdoor | travel

United Kingdom

My adventure diaries of the UK & Europe 🗺️ Helping you discover new places🙌🏻 Hobby photographer 📸 DM to collab

Followers
10.7K
Fake followers
16.99%
Engagement rate
2.69%
Average Reel plays
981
Audience gender
female
72.08%
male
27.92%
Top performing Reels
  1. 1.1K
  2. 361
  3. 355
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
75.27%
United States
9.19%
Australia
1.77%
Canada
0.91%
Spain
0.86%
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20. Huntington Family Outdoor Adventures

United Kingdom

Outdoor loving family passionate about sharing adventures and inspiring others. @ordnancesurvey Champions Ambassador @redpaddleco @vango.outdoor

Followers
10.4K
Fake followers
14.96%
Engagement rate
3.72%
Average Reel plays
4.6K
Audience gender
female
49.94%
male
50.06%
Top performing Reels
  1. 1.4K
  2. 1.1K
  3. 1K
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
58.5%
United States
10.21%
India
2.18%
Germany
2.08%
Italy
2.08%

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